LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate
Metadata
AUGUST 23, 2022
But, long story short, the B2B-heavy audience and granular targeting on LinkedIn make the higher cost worth it for B2B advertisers. Metadata users give more weight to CTAs aimed at lead generation via content (“Download”) and demo requests via sales pages (“Learn More”). *. Like any good marketer, we’ll tell you: it depends.
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