Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. And no surprise, he and his co-host, Chris Penn, are still churning out some great content. This marketing podcast is hosted by John J. Wall and Christopher S.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Webbiquity

AUGUST 12, 2020

So you’ve been thinking of starting a podcast and finally made it happen? Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or Riverside.fm), it’s time to spread the life-changing audio programs to your audience. That means you need to host your podcast.

Best Practices 260

Best Practices RSS Bandwidth Tagging 260

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. They’re all available on the most popular podcast apps and probably the lesser-known ones as well.

Marketing AI 116

Marketing AI Ethics Planning Paid Search Agency 116

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Smashmouth Marketing

NOVEMBER 19, 2021

Green Leads CEO Mike Farrell was recently a guest on Kevin Harrington’s (from SharkTank) SharkPrenuer Podcast with co-host Seth Greene (Podcast DirectResponse Marketing Expert). On the Podcast, they covered many topics including: How Green Leads is a B2B lead and appointment generation company.-Why

Features 206

Features Leads Lead Marketing Qualified Leads 206

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward. The findings?

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Heinz Marketing

MAY 13, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The post B2B Reads: Measuring Success, Top Sales Podcasts, and More appeared first on Heinz Marketing. Great Sellers are Great Researchers.

B2B Sales 101

B2B Sales Peer-to-peer B2B Advertising Benchmark 101

Smashmouth Marketing

JULY 27, 2021

Green Leads CEO Mike Farrell joins Value Selling Associates' podcast. The five fundamentals of an effective content strategy. How can you take your lead generation to the next level? Listen below as Mike explains: - How to identify high-intent prospects and leads. - Four lead-generation tactics that you can implement tomorrow.

Lead Generation 227

Lead Generation Lead Scoring Lead Ranking Leads 227

Heinz Marketing

APRIL 24, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How Well Does Content and Marketing Help Sales Teams? How do marketers develop sales content within their companies? Account-Based Podcasting: The New ABM?

B2B Thought Leadership 117

B2B Thought Leadership B2B Account Based Marketing ABM 117

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Image Source 3.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing. New customers?

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Webbiquity

APRIL 26, 2022

Whether you want to DIY or seek professional help, here are six paths to ending up with better content for your website, blog, or other digital platforms. Don’t Write, Talk (Start a Podcast). It’s never been easier to start a podcast, or more lucrative: the number of people in the U.S. It may just not be your thing.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

ClearVoice

NOVEMBER 7, 2022

If you’re an enterprise marketing professional, listening to marketing podcasts with new, out-of-the-box marketing strategies can take your business to the next level. Other podcasts are designed for struggling mid-market enterprises—walking listeners through every challenge and growth pain. Google Podcasts. Soundcloud.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

MAY 17, 2022

Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. The aim is to offer data that is more actionable than vanity metrics around content consumption. What it does.

Marketing Automation Services 92

Marketing Automation Services Video Marketing Account Based Marketing B2B 92

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Confessions of a B2B Marketer

FEBRUARY 16, 2023

Follow Chloe on LinkedIn Listen to The Giraffe Social Media Podcast Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so I conclude with recommendations for making podcasting as smooth as possible.

Social Media 52

Social Media Media B2B Outreach 52

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

Advertising Agencies 125

Advertising Agencies Advertisements Advertising Paid Search Agency 125

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. B2B Growth.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

NetLine

DECEMBER 12, 2022

Our Chief Strategy Officer, David Fortino , was recently invited to be a guest on The Healthtech Marketing Podcast to discuss NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers. . ” Taking a Closer Look Inside NetLine’s 2022 Content Consumption Report. .” Trends in content?

Top of Funnel 52

Top of Funnel B2B Marketing B2B Advertising Funnels 52

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. Yet only 40 percent of B2B content marketers have a written marketing plan in place.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Rev

FEBRUARY 17, 2019

Podcasting is a massive hit in the B2B arena. Not only do these podcast hosts share detailed tips and tricks you can use right now, but they also give you B2B marketing insights from some of the biggest influencers and thought leaders in the world of B2B. Clearly, podcasting is here to stay. Flip the Switch.

B2B Marketing 113

B2B Marketing B2B Best Practices B2B Sales 113

Biznology

AUGUST 22, 2019

We discuss how B2B buyers are spending more time researching their purchases — 75% said they are now using more sources and taking more time. B2B marketing is different because sales is actually at the center of the wheel. Spotify Stitcher Radio Google Play Apple Podcasts. SearchChat is available on. Who is SoloSegment?

B2B 99

B2B Customer Satisfaction B2B Sales Search Marketing 99

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. You remember podcasts limping along for the 10 years before they kicked into another gear with the NPR show “This American Life” and its 2014 investigative journalism series “Serial.” were podcast listeners.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Confessions of a B2B Marketer

OCTOBER 3, 2022

Check out the MarTech Podcast Quotes: "You have to create content to get listeners. You can pay them $150 to put your B2B show at number one, with a backlink to your podcast domain page." - Tom Hunt, Founder & CEO, Fame "Apple and Spotify are number one.

B2B 40

B2B Blogger Domain B2B Sales 40

Engagio

JANUARY 16, 2024

As we go into the new year, we wanted to highlight some of the most engaging discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

The Customer

MAY 4, 2020

As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling. But those tracking uptake and engagement, such as Triton, Edison Research , Podtrac , Westwood One and NPR , are all bullish on the podcasting. Let the Lessons Begin.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. The more variety you include in your B2B marketing content, the better.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98