Marketing Insider Group

JANUARY 2, 2024

SEO is the cornerstone of online success, but it’s not a one-size-fits-all solution. For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? See below for so metrics used to measure content performance.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Marketing Craftmanship

NOVEMBER 22, 2023

Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. MYTH #1: Your B2B Firm Needs a Client Newsletter Marketers want you to believe that your firm needs a newsletter. In fact, at many firms their client newsletter is a marketing albatross. Chances are that no one will.

Newsletter 130

Newsletter B2B Thought Leadership B2B Thought Leadership 130

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Heinz Marketing

MAY 26, 2023

As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. As you begin to build or reinvigorate your online community, here are 3 strategies to inspire member engagement and drive meaningful conversations.

Communities 86

Communities Marketing & Strategy B2B Guidelines 86

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Biznology

JUNE 21, 2018

What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. B2B vs B2C Content. What your business does on a day-to-day basis should have a major effect on the type of marketing content you produce. Understand Your Place.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning.

B2B Marketing 145

B2B Marketing Enterprise Management Content Marketing VALS 145

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. It’s like turning your content into a game.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. .”

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 166

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 166

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. That makes SEO one of the top areas of investment for B2B marketing teams. Create valuable, timely content.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will help you do just that.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Take this further and personalize the onboarding process and content to help bolster customer retention, which leads to the next strategy….

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Webbiquity

APRIL 26, 2022

But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Take Online Courses. Online education sites like Udemy and Coursera offer thousands of courses online.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Navigate the Channel

DECEMBER 11, 2023

Many B2B companies don’t have a brick-and-mortar location for clients to visit, so having an online version is crucial. It’s not likely you will see foot traffic from millions of businesses, but with an online presence, your doors are always open for virtual traffic of the estimated 28.8 million small businesses in the U.S.

Design 65

Design Marketing Websites B2B Content 65

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. The Challenges of B2B Marketing in the Current Digital Environment.

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Remarkable.

Ideal Customer Profiles 121

Ideal Customer Profiles Buy Marketing Automation Services Work Management 121

Heinz Marketing

MAY 26, 2023

As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. As you begin to build or reinvigorate your online community, here are 3 strategies to inspire member engagement and drive meaningful conversations.

Communities 52

Communities Marketing & Strategy B2B Guidelines 52

Only B2B

DECEMBER 10, 2020

With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. . Many businesses who yet have not adopted content marketing have found themselves between the rock and a hard place. What Is Content Marketing? .

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. February 28-March 2, Scottsdale, B2B Marketing Exchange. April 6-7, all virtual, Marketing Profs B2B Forum. An online follow-up to the October 2021 in-person Forum, with free registration for PRO members.

Conference 197

Conference B2B Forrester Marketing Management 197

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

BOP Design

MARCH 22, 2021

However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear. With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. are critical to everyday business. Creating Thought Leadership (aka Blogging).

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities.

Social Media 117

Social Media Trends Media B2B 117

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 124

B2B Marketing B2B Planning B2B Thought Leadership 124

Sana Commerce

DECEMBER 6, 2023

Simplifying B2B customer experience with barcode scanning As Sana Commerce collaborates with Dynamsoft, customers get to experience scanning technology like never before. B2B customers use their own smart devices and therefore don’t require investment in machinery.

Advertising Agencies 52

Advertising Agencies Customer Satisfaction B2B Gartner 52

Top Rank Marketing

SEPTEMBER 27, 2023

What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online? Eastern, presenting “ How to Elevate B2B Marketing Results with the Influence Trifecta.”

B2B Marketing 136

B2B Marketing B2B Video Marketing Marketing Analytics Tools 136

OnMessage

AUGUST 2, 2021

According to Forrester’s 2021 Predictions Report, more than one-third of B2B technology buyers say digital engagement channels (such as vendor websites) have become more important in their buying journeys, while four in 10 indicate that human/analog engagement with sellers has become less important. appeared first on OnMessage.

B2B Marketing 98

B2B Marketing B2B Vendors Marketing Report 98

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. Website lead generation forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. But what comes first is the lead.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Only B2B

APRIL 30, 2024

Crafting a successful B2B GTM strategy is easier said than done, but with the right framework, it becomes achievable. What is GTM in B2B Marketing? GTM in B2B is the marketing plan created by your company to reach the right market for finding the right audience at the right time.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Heinz Marketing

APRIL 30, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. Challenge 2: Niche Audience Targeting Technical personas represent a niche audience within the expansive B2B market.

Account Based Marketing 79

Account Based Marketing B2B Marketing B2B ABM 79

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? Have you come across a key B2B marketing news item we haven’t covered yet?

Paid Search Agency 132

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 132

BOP Design

JUNE 29, 2022

Before you start drafting your first blog, designing your first ebook, or recording your first video, you need to have a solid B2B content strategy. A well-crafted content marketing strategy ensures the content you create is valuable, effective, and cohesive. What resources/experts do you have to create the content?

Marketing & Strategy 89

Marketing & Strategy B2B Content Privacy 89