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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

Quick Takeaways Paid content, also known as gated content, is basically any form of content on the internet that you have to pay to access Customers are already managing 85% of their buying relationship without talking to a human, making high-quality content more important than ever The average B2B decision maker consumes 11.4

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more!

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers.

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B2B Marketers – Has Your Online Content Been Copied?

B2B Marketing Traction

During a discussion about copyrighted material on websites, one of my clients – an attorney – told me about a program called www.copyscape.com. I consulted with an IP attorney who told me that I had no legal recourse since I had not registered my articles with the U.S. Copyright Office. The other simply apologized.

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Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

Online Marketing Institute

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. All Rights Reserved.

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B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are "opinion molders."

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A Basic Guide To Fair Use Of Trademarks

Marketing Insider Group

Given the increasing amount of intellectual property lawsuits being filed , as well as the expanding pace of new trademark, patent, and copyright registrations, small businesses must be more careful than ever before when it comes to successfully navigating trademark use.

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