KoMarketing Associates

JUNE 23, 2016

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. And how can you use it?

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. And yet… it’s still a winnable game.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. Custom Images. — Pardot (@Pardot) August 20, 2019.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions.

B2B Marketing 290

B2B Marketing B2B Thought Leadership B2B Thought Leadership 290

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

SEPTEMBER 29, 2015

One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. This leads me into a third common problem I see facing many B2B marketers who have leadership frequently interfering with their initiatives or campaigns.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

KoMarketing Associates

JULY 22, 2020

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. Matched audiences allow B2B marketers to upload lists of accounts for direct targeting. Let’s begin. Matched Audiences on LinkedIn.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. This is where highly targeted negative keyword lists come into play.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

JANUARY 20, 2015

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is evolving rapidly. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Why B2B Marketers Should Make the Switch Now. GA4 and Google Ads: What B2B Marketers Need to Know. Here are 6 key takeaways from the training!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

JUNE 27, 2017

That is a lot of video being watched and it’s time for B2B marketers to start taking it a bit more seriously. The good news is video isn’t exactly a “new” tactic and there are already some B2B organizations doing some great things. The company also does a nice job with their videos. Let’s take a look: Cisco. Consistency.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. Company Size.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. But it comes as no surprise for B2B marketers. But it comes as no surprise for B2B marketers.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

OCTOBER 18, 2018

But maybe there’s an easier way to do B2B social media marketing better. But despite the proof that adding a call-to-action can boost response, it appears many B2B companies are still publishing posts without a call-to-action. Even major, well-known B2B brands miss out on call-to-action opportunities all the time.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. You’ve also got to know their company’s processes, organization and purchasing cycles. Here’s our list of the top B2B marketers to follow. Great tagline: “Because no one goes to school for B2B Marketing.”) Company: Heinz Marketing.

Marketing Analytics Tools 121

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 121

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Fount Media

OCTOBER 13, 2021

The wave of using technology as a handy tool for improvising the b2b marketing industry has become a common practice. Every b2b owner seems to put up an effort for devising their b2b marketing strategies and sales. Using social media for promoting b2b products and services has become a to-go trend for b2b owners.

Trends 52

Trends Paid Search Agency Companies B2B 52

KoMarketing Associates

JUNE 30, 2021

Tracking B2B lead generation metrics is important for B2B marketing – of course. There’s a pillar concept in marketing that proves the value of clarity: Confused people don’t take action. But it applies to B2B marketers’ decision-making, too. So clarity about marketing metrics matters.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. In the B2B space, LinkedIn is, in most cases, always a good option for you.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Contently

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Navigate the Channel

MAY 18, 2023

And even if B2B isn’t in the title, don’t worry. The concepts within each of these books are relevant right now for the B2B industry. Your job is to find exactly what’s applicable to your business or company. Most importantly, Miller includes a story point that’s key in B2B: Avoidance of failure.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

KoMarketing Associates

JUNE 17, 2020

The place your company posts…. Photos of your company’s events and community service events. Hip photos of your company’s employees focusing on their work or collaborating with peers. Instagram can be a useful platform for a B2B company. Just don’t expect it to be a significant driver of B2B leads… right?

Lead Generation 194

Lead Generation Generation Leads Lead 194

BOP Design

APRIL 26, 2022

In the social media world, creating a campaign for B2B brands can be a challenge. Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. LinkedIn Marketing Solutions. Read more: How B2B Companies Can Use Instagram to Maximize Engagement. QuickBooks.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. L et’s explore the ways in which B2B marketers convert their target audiences on LinkedIn using lead generation campaigns. Perfect Your Message for LinkedIn Ads. Conclusion.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

KEO Marketing

SEPTEMBER 23, 2021

Digital marketing is changing the way companies do business. The coronavirus pandemic caused a lot of companies to move their traditional advertising and events online. Many senior managers and in-house staff are unfamiliar with online marketing best practices and need help… Read More.

CMO 62

CMO Cost Effectiveness Paid Search Agency 62

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add your company size.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

EveryoneSocial

MARCH 27, 2018

B2B Marketing Strategies Your Company Needs. With B2B marketing strategies continuing to evolve, these are the five your company needs to start implementing together right now. Previously, marketing focused on primarily on print advertisements, flyers, billboards, newspaper ads, etc. Ready to dive in?

Paid Search Agency 94

Paid Search Agency B2B Marketing Marketing & Strategy Marketing Strategy 94

Outbrain

NOVEMBER 16, 2022

For those of you in the B2B market, LinkedIn Ads is probably your essential paid traffic source. Even so, when done right, LinkedIn is an investment that can pay impressive returns for B2B marketers. For marketers, TikTok is also relatively affordable. If you’re in B2B marketing, then don’t overlook LinkedIn.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? .

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? 87% of LinkedIn video marketers say it’s been an effective channel for them. 41% of marketers think video is THE best content format for building relationships that generate leads. Remember the old rule in B2B: People do business with people.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209