Smarte

AUGUST 26, 2021

Over the last decade, the most interesting change in the B2B world perhaps has been the evolution of the marketing function and role of the Chief Marketing Officer (CMO). As per the report published, B2B CMO’s have had to adopt data-driven strategies.

CMO 98

CMO Marketing & Strategy Outreach Interactive Marketing 98

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Fusion Marketing Partners

MAY 19, 2021

In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. There are times when […].

B2B Marketing 178

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 178

Marketri

APRIL 4, 2024

Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses. They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. Over two-thirds of the respondents (69.8%) were affiliated with B2B companies, and 94.1%

CMO 96

CMO Customer Surveys B2B Allocation 96

Search Engine Journal

NOVEMBER 10, 2022

Utilize this 4-step strategy to help SEO managers, the C-Suite, and marketers meet eye-to-eye when it comes to content strategies. The post CMO vs SEO: How To Balance SEO And B2B Marketing Goals appeared first on Search Engine Journal.

CMO 107

CMO SEO B2B Marketing B2B 107

The Marketing Blender

JANUARY 10, 2024

In the ever-evolving world of business, fractional CMOs (Chief Marketing Officers) have emerged as a popular choice for many organizations. A fractional CMO is a professional who offers their marketing expertise part-time or on a contract basis, providing businesses with strategic direction for a fraction of the cost of a full time executive.

CMO 52

CMO Allocation Paid Search Agency Work Management 52

B2BMarketing.net

APRIL 26, 2024

In an era defined by shifting buying group dynamics and an ever-expanding digital landscape, the role of the chief marketing officer (CMO) is undergoing a profound transformation. This shift in focus calls for a re-evaluation of marketing strategies and a realignment of priorities.

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KoMarketing Associates

JULY 13, 2021

SharpSpring recently published its “Outlook on Retargeting” report, and statistics showed that just 36% of marketers consider themselves to be “very successful” at achieving the goals of their retargeting strategy, suggesting there is room for improvement. Previous research indicates that it can hinder the overall performance of their team.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 126

CMO Demand Generation Agencies Advertising Agencies Work Management 126

The Marketing Blender

FEBRUARY 6, 2024

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. That’s why outsourced CMO is something that many businesses are turning to. A fractional CMO can quickly become familiar with these aspects because they don’t spend months figuring out what to do.

CMO 52

CMO Business Paid Search Agency Acquisitions 52

KoMarketing Associates

APRIL 20, 2022

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. The B2B exhibition cancellation rate should decline further.”. The Pitfalls of Hosting Virtual Marketing Events.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

CMO 98

CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

Sage Marketing

FEBRUARY 10, 2024

This also means you have encountered a very common hurdle: deciding how to tackle the complex landscape of marketing strategies. There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. What is CMO as a Service?

Startups 52

Startups CMO Work Management Marketing Management 52

Drew Neisser

FEBRUARY 2, 2024

An “invisible” B2B recession, budget cuts, and short-termism… it’s not easy being CMO. We’ll explore how to invigorate your marketing strategy, reallocate budgets, and rethink how marketing and sales work together. Here’s to a fantastic 2024.

CMO 52

CMO PR B2B Sales B2B Marketing 52

The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). In this article, we will explore the concept of a fractional CMO, who needs them, why you might consider hiring one, where to find them, and how a fractional CMO team operates.

CMO 52

CMO Work Management Marketing Management Marketing Proposals 52

6sense

DECEMBER 16, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The post CMO Coffee Talk ‘Aha!

CMO 62

CMO Peer-to-peer B2B Thought Leadership Marketing & Strategy 62

The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include. Our Services.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Drew Neisser

JULY 29, 2022

If you’re looking for a story about what a B2B brand can do to drive awareness, shift brand perceptions, and build a top-talent pit crew—this episode with Cognizant CMO Gaurav Chand is a hole-in-one. Learn how this path can boost your B2B brand awareness to new heights, winning over customers and employees along the way.

CMO 52

CMO B2B Activities Brand Identity 52

SalesIntel

FEBRUARY 8, 2023

Audience segmentation is to B2B businesses what dessert is like to your favorite meal. There are four main B2B data types to look at – Each data type has its benefits, but when you’re able to leverage each efficiently, that’s when you’ll truly see results in your B2B marketing strategies. But still, many try.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Oktopost

NOVEMBER 10, 2021

Eric Hanson, CMO of Fuze takes the hot seat. Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Eric works with other members of the executive team to lead the company’s vision and product strategy.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

Oktopost

JANUARY 26, 2022

Gabriela Henault, CMO of AlphaSights takes the hot seat. AlphaSights CMO, Gabriela Henault , takes the hot seat on this episode of Radically Transparent. After starting her career in advertising at AMV BBDO, Gabriela joined Prophet, a brand and marketing consultancy where she advised Fortune 100 companies spanning B2B and B2C.

CMO 62

CMO Ad Building Brand Identity Branding 62

SalesIntel

JULY 25, 2023

I understand better than most how crucial lead quality is for driving successful B2B marketing campaigns. A clear, quantifiable definition of lead quality is fundamental to a successful B2B marketing strategy. Embrace this crucial step to unlock the true potential of your B2B lead generation efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles CMO 52

Heinz Marketing

APRIL 21, 2022

CMO Interim: nThrive + Linus Health; CMO Executive Advisor nThrive + Precisely. Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? Portfolio companies require the right balance of focus, strategy, and execution to ignite growth during times of transition.

CMO 103

CMO PR Domain Network Marketing 103

B2B Marketing Directions

MARCH 14, 2021

The findings of the February 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. Almost two-thirds (64.6%) of the respondents were affiliated with B2B companies, and 94.5%

CMO 52

CMO Customer Surveys B2B B2B Marketing 52

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Confessions of a B2B Marketer

AUGUST 30, 2023

Anthony on LinkedIn AudiencePlus's website Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

CMO 52

CMO B2B Outreach B2B Sales 52

Sage Marketing

OCTOBER 25, 2023

In the dynamic world of B2B marketing, the role of a Chief Marketing Officer (CMO) has undergone a profound evolution. Traditionally, CMOs were tasked with responsibilities centered around branding and demand generation. What’s the game-changing strategy that will set us apart? How can we disrupt the market?

CMO 52

CMO Lead Ranking Word of Mouth Marketing Management 52

Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. Embracing the AI Revolution The CMO Summit exhibited several discussions around the ever-evolving topic of Artificial Intelligence (AI) in marketing.

CMO 62

CMO Marketing AI Ethics Storytelling 62

Modern B2B

JANUARY 30, 2024

Identifying technology to support marketing Despite a newfound agility and openness to learn, larger organisations (1,000+ employees) inherently face challenges when implementing new strategies and technologies, according to our research. In other words, the tech should serve the strategy and not become the strategy itself.

Work Management 80

Work Management Marketing AI Marketing Management B2B 80

Launch Marketing

DECEMBER 6, 2023

B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts.

Resources 136

Resources B2B Marketing Planning B2B 136

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." The findings of the latest edition of "The CMO Survey" were released earlier this month. Over two-thirds (68.4%) of the respondents were affiliated with B2B companies, and 95.6%

CMO 52

CMO Customer Surveys Research B2B 52

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent over the next 12 months. “The Define Program Objectives.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. Create a pipeline of ideas that align with your innovation strategy. Neither is hesitation.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

Heinz Marketing

OCTOBER 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the fast-paced world of B2B sales and marketing, the role of a Chief Marketing Officer (CMO) is both demanding and critical to a company’s success. Accountability : CMOs often juggle multiple responsibilities, making it easy to lose focus.

B2B Sales 107

B2B Sales B2B Marketing CMO Paid Search Agency 107