Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Spam messages have a far higher chance of ending up in junk mail folders.

Deliverability 288

Deliverability CAN-SPAM Opt-in Opt-out 288

SalesIntel

APRIL 26, 2021

And, if you’re like many of your counterparts, you spend hours each week creating sales outreach emails that receive less than optimal results. Giving Your Sales Outreach Emails a Boost. In the business-to-business (B2B) world, hundreds of sales emails are sent and received every day. Lisa said I should get in touch.

Outreach 87

Outreach Top of Funnel Conversion Click Rate 87

DiscoverOrg

MARCH 25, 2019

But as B2B marketers and salespeople, it makes our job harder. This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Ensure you can deliver what you intend. State and county laws can be tricky!).

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

ATAK Interactive

NOVEMBER 24, 2020

A common challenge for many sales representatives doing cold LinkedIn outreach is standing out through the noise. In today’s B2B Marketing Agency Insights , ATAK’s CEO Austin LaRoche talks about the most effective strategy to shining through and reaching your leads. It can even be just as simple as a podcast.

Outreach 78

Outreach Linkedin Paid Search Agency Cold Calling 78

Martech

FEBRUARY 23, 2024

Contestants watch each other’s every move, trying to identify a weakness they can exploit. Reported spam rates (i.e., the number of times readers report your emails as spam) is one of the factors put forth by Google and Yahoo. Spam, in this case, is in the eye of the beholder. Talk about an inside job.

Email Marketing 93

Email Marketing CAN-SPAM Work Management Advertising Agencies 93

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Avoid Bulk Sending Caps and Spam Filters.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Zoominfo

MAY 21, 2020

But to crush cold email outreach, you have to do it right. A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. Before writing your sales email, identify 2-3 key findings that you can mention and tie your value prop to. And we’ve got examples.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Avoid Bulk Sending Caps and Spam Filters.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. This will close loopholes that can be exploited by attackers, according to Google. What are the reported spam rates for bulk email senders?

Rules 129

Rules Google Paid Search Agency Marketing Automation Services 129

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Avoid Bulk Sending Caps and Spam Filters.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. So, what is the trick when it comes to making the most out of B2B email marketing?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

The Lead Agency

MARCH 16, 2021

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Why B2B email marketing? Why B2B email marketing? Types of B2B email marketing. B2B newsletters.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

MarketJoy

SEPTEMBER 1, 2020

One of the less popular methods is cold outreach. Before we dive into the details of the successful cold outreach campaign, let’s brush up the basics of it. What is cold outreach? The cold outreach campaign is a telemarketing tactic that aims at targeting your potential clients through emails and phone calls.

Outreach 59

Outreach ROI Campaigns Response Rate 59

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. B2B data gets used every day in large organizations who use outbound sales to grow.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. B2B data gets used every day in large organizations who use outbound sales to grow.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Martech

JANUARY 11, 2024

Marketers will continue to refine their email strategies because the payoff can be substantial. Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’ B2B email campaigns Email campaigns aren’t just for consumer brands.

Email Marketing 121

Email Marketing Marketing AI Enterprise Management Work Management 121

SalesIntel

JUNE 5, 2024

As a sales professional, reaching CFOs with well-crafted, personalized outreach is crucial to achieving buy-in from these key decision-makers within an organization. Understanding the Role of CFOs in B2B Decision-Making CFOs are much more than great accountants or financial experts.

Outreach 40

Outreach Word of Mouth Lead Ranking Case Studies 40

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Engagio

MAY 14, 2021

Waving the Content is King banner, B2B companies have deluged our poor buyers with even more information: blogs, ebooks, webinars, product reviews, videos, emails, phone calls …. Classic B2B examples include the cold call that interrupts you working on a proposal, the unwanted email in your inbox, or the flashy booth at a tradeshow.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Only B2B

SEPTEMBER 7, 2022

The role of data is changing along with the digital future of B2B sales. Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. Incorrect data alone causes B2B businesses in the United States to lose $3.1

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

DealSignal

SEPTEMBER 14, 2022

How B2B Data Quality Impacts Email Deliverability? However, the most critical factor in reaching your audience is well-targeted, highly accurate B2B data that has verified contacts with verified emails. The lack of high-quality contact data can adversely impact email marketing campaigns.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

The Point

APRIL 29, 2021

The most common business case for using a separate email domain is that doing so can help protect a company’s main Web domain (companyname.com) from spam complaints, and thus minimize the chance of that same domain being blacklisted. The set-up process for a new domain can be complicated and time-consuming. Click To Tweet.

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

Zoominfo

APRIL 5, 2023

Mergers and acquisitions can lead to multiple legacy systems that are tied together for months or even years. But in a world of increasingly intricate, constantly changing email patterns, bad guesses can stop your growth in its tracks. At 1,000 or more employees, nearly 40% of companies can be observed using multiple email patterns.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Webbiquity

SEPTEMBER 28, 2022

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Detailed personalization is possible only when you can collect as much data as possible from your available resources. By categorizing subscribers, brands can easily send relatable emails to each type of user. Customize subject lines.

Email Marketing 344

Email Marketing Personalization Psychographics Marketing & Strategy 344

PathFactory

DECEMBER 14, 2022

It seems like every B2B company uses the same few marketing tactics to engage their prospects, but are they working? B2B companies naturally gravitate towards email drip campaigns to nurture their customer base, but nearly 48% of emails sent in 2020 were classified as spam. quoted from Future of B2B Sales: The Big Reframe ).

Sales Management 52

Sales Management Personalization Cold Calling B2B 52

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Nativo’s core differentiator is that it allows you to drop a retargeting pixel so companies can use their existing bottom-funnel mechanisms. Why Nativo?

Paid Content 219

Paid Content Distribution Cost Per Thousand Budget Programs 219

ANNUITAS

MARCH 19, 2020

And for many B2B companies, they are struggling to do so without live interactions, especially events. Think With Google reiterates this point : “ Just because you can do digital events doesn’t always mean you should. I’d also note that chat and chatbots can be part of this mix, but shouldn’t be ‘in-your-face’. Website [4.03%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Martech

DECEMBER 11, 2023

Many factors have led to the place we now find ourselves in B2B. It has resulted in years of investment in scalable martech tools that have left marketing able to create and execute massive outreach campaigns, producing marginal results. Ask yourself, are you spamming audiences? This can reduce costs and improve performance.

Ideal Customer Profiles 112

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 112

Zoominfo

OCTOBER 3, 2022

But it’s unclear whether better enforcement will slow down the use of fake accounts, which can help bad actors get around LinkedIn’s messaging limits and reach a large audience with fewer employees. And to the untrained eye, it can be really difficult to tell whether profiles are fake. Free Trial What’s It to Me?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

RDIGS

JUNE 5, 2023

Before taking on my first B2B Email Marketing blog, I had worked in email marketing for some time. Of course, I was aware that B2B initiatives required a different approach than my typical consumer outreach, so I made the necessary tweaks. What is B2B email marketing? That is changing! How do you start?

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52

PureB2B

MAY 30, 2022

61% of B2B marketers say that generating high-quality leads is one of their biggest challenges. It's not something you can do reactively, either. There are proven methods that you and your team can use to reach out to, and engage with decision-makers that fit your buyer persona. Best Digital B2B Prospecting Strategies.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

SalesIntel

JANUARY 8, 2024

Avoiding Spam: Gmail will monitor and enforce a spam rate threshold. This emphasizes the importance of delivering content that users genuinely want, minimizing the risk of emails being marked as spam. Content Relevance: Email content relevance is paramount for engagement and can indirectly impact SEO.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40