KoMarketing Associates

MAY 21, 2015

In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory. Here are some of the things I try to do when it seems like I’ve ended up “hitting the proverbial wall” with an existing B2B content marketing program. Get Reorganized.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Webbiquity

AUGUST 17, 2021

I use Agora Pulse and am happy with it, but my blogger friend Nikola has been raving about Missinglettr for quite some time, so I’ll have to try that tool next. With every ad, you need to read up on the latest rules and guidelines now. appeared first on B2B Marketing Blog | Webbiquity.

Social Media 359

Social Media Advertising Channels Media Business 359

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

The Lead Agency

NOVEMBER 11, 2020

57% of B2B marketers say they struggle with producing content consistently , yet they know the value of having regular content posted to their site. keyword “guest post guidelines”. These searches should lead you to a blog’s guest post guidelines page, guest post submission page, or actual guest posts by other writers.

Effectiveness 62

Effectiveness Marketing & Strategy Guidelines Lead Ranking 62

KoMarketing Associates

SEPTEMBER 11, 2014

Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Guidelines and Lifecycle of Content. Journalists and bloggers often times have slightly different end goals in terms of audience targeting. Tone and Structure.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

Webbiquity

MARCH 8, 2018

But as bloggers and vloggers have risen in number and following, and including them as part of marketing strategies has become the norm, they’ve started to become celebrities in their own right—with the ability to demand more money for their influence and time. That is a lot of exposure for a couple of brands investing in the right bloggers.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

B2B Marketing Traction

JULY 31, 2014

If You Have Multiple Bloggers. This requires blog guidelines and an editorial calendar. Blogging b2b blog content marketing strategy' Strategy is even more important when you have multiple people blogging. Now you need to communicate your strategy with others so that the blog posts adhere to your objective. Some Rights Reserved.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

Ambal's Amusings

JUNE 29, 2012

But it’s bad because it means you’re competing against a tidal wave of shiny new content from competitors, analysts, thought leaders, bloggers and wannabes. ‘B2B Content Marketing Strategy Checklist, A big, fat, roll-up-your-sleeves guide for B2B marketers’ is a must read for those who are serious about B2B Marketing.

B2B Marketing 100

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 100

Webbiquity

MARCH 11, 2019

Considering more than 90% of online purchases start with a search engine, and nearly 60% of B2B marketers say organic search generates more leads than any other marketing tactics, your number one digital marketing goal should be getting your site onto the front page of search engines. Guest post by Cynthia Madison.

SEO 221

SEO Tips Marketing Proposals Work Management 221

Webbiquity

OCTOBER 22, 2020

You should then determine the best way of reaching out; a direct message on social media or an email is often the best option, though if the blogger has posted specific instructions or guidelines, be sure to follow those. The post Founders: Market Yourself, Not Just Your Business appeared first on B2B Marketing Blog | Webbiquity.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Chris Koch

NOVEMBER 24, 2009

One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. Guidelines are not guardrails.

Social Media 100

Social Media Media Guidelines B2B 100

Vidyard

JANUARY 25, 2010

Our ideal readers are marketers, sales reps, and support teams at small, medium, and enterprise level B2B organizations. Thanks again for your interest in being a guest blogger. The post Guest blogging guidelines appeared first on Vidyard. The Vidyard blog exists to educate anyone who wants to use video for their business.

Guidelines 50

Guidelines Budget Programs Paid Search Agency Custom Publishing 50

Vidyard

JANUARY 25, 2010

Our ideal readers are marketers, sales reps, and support teams at small, medium, and enterprise level B2B organizations. Thanks again for your interest in being a guest blogger. The post Vidyard Guest Blogging Guidelines appeared first on Vidyard. How can I increase the chances of my post being published?

Guidelines 50

Guidelines Paid Search Agency Custom Publishing Budget Programs 50

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. In regards to guidelines, I keep it professional at all times. Great question.

Ethics 100

Ethics Social Media Media B2B 100

Salesforce Marketing Cloud

NOVEMBER 29, 2023

A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. Creating clear guidelines around what products are sold through the channel versus direct sales can minimize this issue. Below are a few examples to help illustrate this point. Channel sales types Affiliates.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

B2B Marketing Savvy

OCTOBER 6, 2009

Companies, bloggers and other “word-of-mouth” marketers are advised to disclose any “material connections” (payments or receipt of merchandise and/or service, in kind) that consumers would not expect. A blogger (or two) in the crowd reports on the event and reactions. Posted in Marcom for B2B. Tags: Marcom for B2B.

Blogger 40

Blogger Rules Word of Mouth Advertising Agencies 40

Smashmouth Marketing

JUNE 30, 2009

What can Obama teach us b2b marketers? I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. It is debatable whether a blogger should build some level of personal brand with off-topic content. Or to see the shift from "Web 2.0" to "Social Media" overnight.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) But another way is the agile way -- the way that lets bloggers go with the flow, respond to new opportunities, and generally get over the fear of the blinking cursor and, as Nike said, Just Do It. How to Be a Successful Agile Business Blogger.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Convince & Convert

MAY 19, 2016

—here is a blog post from the Roojoom team that attracted considerable attention: Managing the Content Pipeline with the Right Dose of Guest Bloggers. If people were unaware of, or uncaring about, the content pipeline, then surely a post about guest bloggers got their attention. Whitepapers are not a drive-by read.

Top of Funnel 96

Top of Funnel Webinar Metrics Marketing Funnels Content 96

Webbiquity

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. How can you get more links to your blog?

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

JANUARY 22, 2014

And there are absolutely some fantastic, high-quality guest bloggers out there.I Compensation: Matt calls this out specifically in his post, noting that “email offering money to get links that pass PageRank (are) a clear violation of Google’s quality guidelines.” Backlinks: virtually all guest posts include backlinks.

PageRank 100

PageRank Link Building Lead Ranking Lead Scoring 100

Marketing Insider Group

FEBRUARY 3, 2011

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. What is the “B2B Twitterer of The Year&# award? 10 B2B Twitterer of The Year Tips For Success. First a little Background.

Twitter 100

Twitter Tips B2B Viral Marketing 100

Content Standard

APRIL 11, 2016

The influencer premise is simple: Leverage a cadre of celebrities, bloggers, and industry experts to post about your brand, and expect to boost leads, brand awareness, and customer loyalty. Google has issued new rules on how bloggers should behave when they have a relationship with a brand. Google’s Influencer Guardrails.

Paid Content 40

Paid Content Google Paid Search Agency Blogger 40

Chris Koch

OCTOBER 16, 2009

Earlier this year I surveyed B2B marketers about their approaches to corporate blogging. These marketers take a direct role in finding and supporting internal bloggers and in helping them develop content. They encourage subject matter experts to blog, track what they write about, and offer blogging guidelines and help when needed.

B2B Thought Leadership 100

B2B Thought Leadership Blogger Thought Leadership Word of Mouth 100

Smashmouth Marketing

JUNE 26, 2009

What can Obama teach us b2b marketers? I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. It is debatable whether a blogger should build some level of personal brand with off-topic content. Or to see the shift from "Web 2.0" to "Social Media" overnight.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Valasys

MAY 7, 2020

The removal of links is one of the greatest problems that the guest bloggers face, particularly the ones doing it for high-quality link-building. Violating the guidelines may get your pitch deleted without even getting noticed. Read more on Why Visual Storytelling is imperative for B2B Content Marketing.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Ranking 72

Brandpoint

APRIL 16, 2019

The article fits into Convince & Convert’s editorial topics, but it also provides insight that is specific to the guest blogger themselves. Even in the B2B world, having connections within the industry is important. Write the article and submit it to the site, being sure to follow their editorial guidelines.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Ranking 117

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. B2B buyers value peer connections above all else.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Integrated B2B

NOVEMBER 6, 2013

B2B companies have had mixed experiences with blogs. In fact, we’ve seen countless blog deaths among our B2B clients. First and foremost, blogs that work are generally created by individual, highly motivated bloggers, not as a result of a strategic decision by a corporation with thousands of employees.

Paid Search Agency 40

Paid Search Agency Companies Blogger Work Management 40

Valasys

MARCH 26, 2020

One of the foremost concerns of B2B marketers is improving the web discoverability of their websites to help them achieve the desired bottom-line business goals. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands. So far, so good. Understand the Malicious Dark Realm of Negative SEO to Combat It.

SEO 59

SEO Tips Lead Scoring Lead Ranking 59

Hinge Marketing

OCTOBER 30, 2015

SEE ALSO: 5 Tips to Take Your Guest Blogger Outreach to the Next Level. The update effectively weeded out websites who implemented techniques against Google Webmaster Guidelines to boost their ranking in search. Remember that pesky Penguin? At first, this approach was successful in increasing search engine rankings.

Lead Ranking 48

Lead Ranking Lead Scoring Blogger Guidelines 48

B2B Marketing Traction

SEPTEMBER 29, 2011

Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. Then, knowing who you are and who “they” are, you can go forth and successfully engage your prospects with your messaging.

Social Media 100

Social Media Media Buyer Personas Business 100

Adobe Experience Cloud Blog

DECEMBER 14, 2011

Similar to how a cover letter complements a resume, the purpose of a pitch letter is to attract a blogger or other publisher’s interest to your blog post. Pitch letters don’t need to be complex or verbose, but the most successful ones entice bloggers into wanting to learn more about what you have to say. Follow these guidelines.

Tips 48

Tips Blogger Lock-In CAN-SPAM 48

ClearVoice

SEPTEMBER 10, 2020

Simply add a first-person voice requirement to the assignment brief and editorial guidelines. As I browse the current line up of posts, I see topics ranging from corporate social responsibility to a reflective piece on B2B decision-makers. Then, let the writer connect with your audience through empathy, experiences and ideas.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Webbiquity

FEBRUARY 10, 2011

Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. 8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. WordPress SEO. 35+ Most Essential WordPress Tricks and Hacks by Artatm.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100