KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

SmartBug Media

MAY 12, 2021

However, a B2B website UX comes with its own set of best practices distinct from a B2C website. For example, B2C websites usually are aimed at just one buyer per visitor; B2B customers often involve a variety of people in different roles working together to make a decision to buy your product. Best B2B Website UX Strategies.

Examples 64

Examples B2B Mobile Marketing Click Rate 64

NuSpark Consulting

SEPTEMBER 14, 2015

Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B. Many B2B websites aren’t designed well for email capture for a specific product or service. Gated White Papers, eBooks, and Guides. We do conversion assessments here at NuSpark, for B2B and e-commerce.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

Digital B2B Marketing

MAY 3, 2012

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer.

Lead Generation 100

Lead Generation Advertisements Advertising Lead Scoring 100

NuSpark Consulting

MARCH 29, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Martech

NOVEMBER 24, 2021

Successful marketers can learn how to do that,” said Colby Cavanaugh, VP for product marketing at Integrate, a B2B marketing firm. In the B2B space, sales cycles are longer, about nine to 12 months. He described it this way: B2B is 70% customer service, 30% sales. Allay the suspicions of that consumer and you may get their sale.

Top of Funnel 106

Top of Funnel Ad Building Privacy Opt-out 106

EMagine B2B Blog

FEBRUARY 18, 2015

It may not seem like it, but banner ads and festival floats have a lot in common and since Mardi Gras season is upon us, let’s learn a few lessons from an organization that has mastered cutting through the noise since medieval times. The endless fight. Floats and ads share the same dilemma – how do we attract more eyeballs?

Banner Ads 40

Banner Ads Banners Ads Adwords 40

Biznology

MARCH 6, 2015

Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. And you can drop a cookie and retarget the visitor with text or banner ads later. You can find more thorny data issues and solutions in our new white paper , available for free download.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

NuSpark Consulting

MARCH 30, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Do we utilize any display or banner advertisements in our PPC mix? Are you providing free content or white papers?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Webbiquity

OCTOBER 29, 2019

Email marketing software allows you to reach a targeted market at a low cost than channels like banner ads, print, TV, or radio. The post Key Things You Need to Know About Email Marketing Software appeared first on B2B Marketing Blog | Webbiquity. Market reach. Segmenting your list.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Digital B2B Marketing

OCTOBER 15, 2013

For most B2B marketers, it isn’t nearly enough. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. So what else can you do?

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. Facebook is ready, at last, for the B2B prime time. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

NuSpark Consulting

SEPTEMBER 9, 2012

According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. . • Ad units and rich media. Retargeting.

Display 100

Display Advertisements Advertising Lead Ranking 100

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. You can download a free copy of the report here. increased a massive 75 percent.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

Digital B2B Marketing

APRIL 17, 2013

At the other might be a tiny mobile banner or a transit bench on a side street. A mobile banner? A white paper? That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. Advertising isn’t dead. The Spectrum of Marketing.

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

NuSpark Consulting

JUNE 9, 2012

Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion. Conversion tactic : Sign up for a free white paper.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion. Conversion tactic : Sign up for a free white paper.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

Content Standard

AUGUST 31, 2021

Graphic CTAs—like banners and buttons—may invite visitors to download free resources or sign up for demos. Here’s why this Form Fill for Download CTA works: This eye-catching CTA is prominently displayed with a broad banner graphic, contrasting the white button on a purple background.

Top of Funnel 100

Top of Funnel Best Practices Newsletter Banners 100

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. When running visual advertisements like banner ads or ads on social, you could incorporate a research statistic into the creative. ” I’m glad you asked.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

The Point

MAY 20, 2014

I wrote recently in this space about the decisions that today’s B2B email marketers are facing as they strive to ensure that their campaigns are optimized for an increasingly mobile audience. For more email tips, download a copy of our white paper: “ Top 10 B2B Email Marketing Mistakes.”. My suspicions are these: 1.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

Canadian Marketing Association

MAY 27, 2015

As B2B marketers, we often struggle to justify our investments in the digital realm. CMA recently caught up with Jen Evans, Co-Founder, SqueezeCMM and President, B2B News Network, for her perspectives on optimizing and monetizing digital marketing spend. Jen will keynote the upcoming CMA B2B networking event on June 9 in Toronto.

B2B Marketing 48

B2B Marketing Lead Ranking Sales Qualified Leads B2B 48

Content4Demand

FEBRUARY 9, 2021

B2B marketers have worked tirelessly over the past year to find new, exciting ways to engage with their audiences. If you have several guests who speak to a certain topic in depth, you can easily combine and refine that content for a high-value influencer asset—whether it be an E-book, white paper or interactive experience.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

PureB2B

NOVEMBER 26, 2019

If banner ads and affiliates are just supplemental revenue for your website, make sure they are not prominently displayed on your landing page. Tweaking it to maximize conversations will positively affect the ROI of your entire B2B marketing efforts. Minimize Distractions.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Digital B2B Marketing

MARCH 1, 2012

Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. Here is a screenshot of Sage’s white paper “7 Steps to Building a Business Case for ERP” promoted on the site. The problem is, advertisers often do not know where their ads are running.

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Belkins

SEPTEMBER 20, 2019

Each method requires focusing on a different set of channels and media to pull prospects in, and if you work in B2B marketing , you have a budget to consider, goals to fill and stakes to make. How do B2B customers think? Selling to B2B buyers isn’t easy. More people join the B2B buying process. What should you do?

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Chris Koch

SEPTEMBER 17, 2010

They demanded that readers click on their banner ads on publishers’ websites before they’d pay. Readers, long accustomed to the subtle approach, may have looked at those crappy banner ads but they didn’t click and the publishing industry has collapsed as a result. Idea marketing as checklist. Interviews with industry luminaries?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

PureB2B

NOVEMBER 26, 2019

If banner ads and affiliates are just supplemental revenue for your website, make sure they are not prominently displayed on your landing page. Tweaking it to maximize conversations will positively affect the ROI of your entire B2B marketing efforts. Minimize Distractions.

Landing Pages 62

Landing Pages Top of Funnel Conversion Lead Scoring 62

markempa

APRIL 1, 2013

A member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. I posed this question to Ellie Mirman and Shreesha Ramdas. Guess what?

Lead Generation 120

Lead Generation Linkedin Generation Lead Scoring 120

NuSpark Consulting

JANUARY 16, 2012

And it’s something that applies particularly well to B2B vendors. These are questions that all B2B communicators ought to ask themselves and their management – for a couple of reasons. That’s because B2B buyers have grown more sophisticated in the ways they educate themselves, select vendors and make purchasing decisions.

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

LeadSloth

AUGUST 11, 2009

I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Jep: Some of my friends claim that B2B paid search is less interesting than B2C because the average B2B search budgets pale in comparison with B2C.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

NuSpark Consulting

DECEMBER 31, 2011

Ensure you have the resources and staff that knows how to write, design, and produce engaging content for sharing and thought leadership, such as white papers, case studies, ebooks, and articles. Make sure your landing pages are focused on a singular topic, and are aligned with your paid search ad, banner ad, or social media promotion.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

NuSpark Consulting

APRIL 28, 2012

A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. 2 weeks later, the firm produces a new white paper and promotes it on Twitter. I download the paper. Same question for a banner ad, email, or a paid search ad that contributed to a conversion.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

NuSpark Consulting

NOVEMBER 30, 2011

And they’re twice as likely to click on a paid link or banner ad. Related Posts: New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance. Case Mountain Communications, LLC.

Segmentation 100

Segmentation Work Management Marketing Management Paid Search Agency 100

Biznology

JULY 5, 2012

Some banner advertising and email rental lists are sold this way, as well. Ziff Davis and TechTarget are leaders in the tech industry world, using “content syndication,” distributing marketers’ white papers and research reports, and charging by response. Pay per lead.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80