Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing?

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Marketing Insider Group

DECEMBER 1, 2023

In the B2B selling world there is near universal appreciation for the value of sales coaching. Modern technology, bandwidth and delivery systems make the experience much richer today. Just-in-time learning, guided selling, and performance support systems deliver situationally relevant text, video or content recommendations.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

BOP Design

APRIL 14, 2021

Social media is a useful communication method for many B2B companies. When deciding to create a social media account, it is important to identify if your team has the bandwidth and resources to regularly monitor the account and create content. Who will be responsible for managing and creating new content?

Social Media 134

Social Media Paid Search Agency Media Companies 134

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. What Do I Stand to Earn from a B2B Podcast? Podcasts are also more accessible than many other types of content.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. B2B marketing automation is used for scalable marketing campaigns. Productivity.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Initially popular with mostly young viewers watching videos for entertainment, TikTok’s bite-sized videos offer an increasingly viable option for B2B marketing.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Only B2B

MARCH 30, 2022

Appointment setting is used by B2B companies to attract new clients and develop their reputation. ?. B2B sales is a highly competitive environment that differs significantly from traditional B2C interactions. According to Statista , over 25% of all e-commerce sales in the United States are for B2B products or services.

Tips 118

Tips Marketing & Strategy B2B Cold Calling 118

KoMarketing Associates

MARCH 9, 2015

For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. You Aren’t a Good Writer or Editor. There Isn’t a Set Strategy In Place Yet.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

Webbiquity

DECEMBER 9, 2021

If you’ve created relevant, high-quality content and implemented a solid search engine optimization (SEO) strategy , it’s likely you’re seeing website traffic growth. However, as you begin to scale, you’ll quickly outgrow the hosted plan, as they are not designed to handle the bandwidth needs of high-traffic websites.

Traffic 266

Traffic Marketing Websites Tips Outgrow 266

NetLine

OCTOBER 16, 2023

To compete in this crowded space, B2B marketers need innovative solutions that boost reach and ROI in short order. Combining Forces to Reach Net New Audiences Finding and engaging net-new prospects is crucial for B2B marketers. But if these net-new prospects don’t see your content, you’ve lost before you’ve even begun.

Enterprise Management 52

Enterprise Management B2B Marketing B2B Marketing Automation Services 52

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. By selecting the U.S.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. Content has to be high quality and laser-focused to cut through the noise. Marketing technology (martech) is advancing quickly.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Savanta

JUNE 8, 2016

A recent survey by B2B Marketing and Circle Research asked 104 client-side B2B marketers that very question – ‘what would you say are the key elements to successful B2B marketing?’. So there we have it – the five ingredients of successful B2B marketing. What’s the secret to successful marketing?

B2B Marketing 120

B2B Marketing Planning B2B Paid Search Agency 120

KoMarketing Associates

DECEMBER 13, 2018

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Create a Keyword-Focused Headline.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Heinz Marketing

MAY 21, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Why Tech Companies, Even If They’re B2B, Should Stop Ignoring Instagram. Thank you, Hillel Fuld , for noting the importance of instagram for technology and B2B companies.

B2B 98

B2B Lead Ranking B2B Sales Bandwidth 98

NetLine

APRIL 16, 2020

Content Consumption is Skyrocketing. To absolutely no one’s surprise, people are consuming a ton of content. At a time when people are sheltering in place, streaming services and other content act as a distraction from the unease of dealing with an invisible foe. . Demand for Coronavirus Content Has Exploded.

Work Management 106

Work Management Content Marketing Management Lead Scoring 106

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing. Another tactic is to do the research yourself.

Education 120

Education Tactics B2B Marketing Practices 120

Atomic Reach

FEBRUARY 15, 2019

As a consumer, do you remember the last time you experienced a personalized content marketing experience? Whether an email newsletter used your first name, or an intuitive website recommended blog content based on your viewing history, the personalization likely made you feel more engaged with the brand.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

Golden Spiral

MAY 30, 2019

This is part one of a two-part series on creating better content for your B2B tech company. In this article, we address the two major factors you must consider before you write and publish a word. In part two, we will go in depth about maintaining a successful calendar. Creativity doesn’t flourish in a process.”. What a lie.

Bandwidth 91

Bandwidth Ad Building Content Creativity 91

Contently

MARCH 31, 2017

The technology has even gained some traction in the B2B space, particularly with the rise of account-based marketing (ABM). According to a DemandWave study, 29 percent of B2B marketers use personalization, and 49 percent find it effective. So how are content marketers adapting to the personalization push? Data-driven creation.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

The Point

AUGUST 21, 2018

An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Consider these two subject lines: Suffering from low bandwidth? Maybe that reader has low bandwidth and just doesn’t know it. Maybe he or she has low bandwidth but is perfectly happy with the status quo.

Demand Generation Agencies 113

Demand Generation Agencies Demand Generation Demand Generation 113

Webbiquity

AUGUST 12, 2020

It should handle your podcasts in terms of bandwidth, storage, and uptime. Podcasts are a great way to put out high quality content without having the effort of writing it. Adam Hendricks is the chief content marketer at Performance Funnels. The question is, will your chosen hosting provider scale with you? Bottom Line.

Best Practices 260

Best Practices RSS Bandwidth Tagging 260

ClearVoice

JULY 3, 2023

In today’s world, ongoing content creation is key to attracting and retaining customers. Content ideation provides a framework to help you generate and evaluate new content marketing ideas. Understanding Content Ideation So what exactly is content ideation , and why is it so important?

Creativity 52

Creativity Bandwidth Content Keywords 52

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In this scenario, you would dedicate more resources toward content creation or B2B email list development. Are you producing the right content? But, how do you know if your content is good enough?

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. 92% of B2B buyers are more likely to buy after reading a positive review. B2B buyers tend to be analytical, risk-averse, and spend a lot of time researching before making a decision. And again, the content you produce can be used as a lead magnet.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

NetLine

SEPTEMBER 3, 2020

As we’ve been tracking in our COVID Impact Series , this has led to a surge in content consumption related to remote work, collaboration software, IT bandwidth, security, and the ripple effects on HR & the like. Total-Content Requests Rose by 26.73%. How much has #COVID19 driven #B2B #content consumption?

Work Management 59

Work Management B2B Marketing Management Content 59

Oktopost

AUGUST 26, 2019

It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. About Video Marketing.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Valasys

OCTOBER 15, 2020

In order to rule out the concern of brand promotion, companies are inclining towards various methods; one such method is content syndication. As per a report published by Salesbox in the year 2017, 65% of B2B marketers are practicing content syndication as a core lead generation technique. And the result came is overwhelming.

Lead Generation 40

Lead Generation Top of Funnel Lead Scoring Lead Ranking 40

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. While many recognize the potential of AI, they don’t truly understand the impact it will have on their B2B marketing strategy. But, does AI live up to all the hype? So, what’s the problem?

Marketing AI 113

Marketing AI Ideal Customer Profiles Bandwidth Zoominfo 113

Biznology

JULY 8, 2020

When it comes to digital transformation in B2B marketing and sales, marketing has led the way in recent years. But now B2B sales teams are finding that they need get up to speed with digital selling in a hurry. No-one has the bandwidth to do all this with online video meetings alone. A branded digital sales experience.

Cross-Selling 151

Cross-Selling Bandwidth Work Management Digital Transformation 151

NuSpark Consulting

MAY 24, 2014

That’s because good content doesn’t start with pecking out words on your keyboard. Compelling content begins with gaining a deep understanding of your prospective customers and creating buyer personas. Whatever it is, you’ll want to address these benefits in your content. . B2B Lead to Sale Process Marketing Strategy'

Buyer Personas 100

Buyer Personas B2B Marketing Planning Word of Mouth 100

Bluetext

JANUARY 8, 2024

AI is everywhere , and that goes doubly so for the marketing world, with digital content marketing being the area with the most pronounced impact. So, get your reply prompts ready as we discuss how AI transformed the content marketing landscape in 2023. Can AI Tools Keep Pace With the Trade? The answer, as it turns out, isn’t so clear.

Marketing AI 26

Marketing AI Advertising Agencies Paid Search Agency Content Marketing 26

B2B Marketing Directions

JUNE 13, 2021

Over the past fifteen years, content marketing has become one of the most widely-used techniques in B2B marketing. Today, virtually all B2B companies are using content marketing in some form. Ironically, the popularity of content marketing has made successful content marketing more difficult to achieve.

Business 52

Business Content Bandwidth Trade Show 52

KoMarketing Associates

MARCH 21, 2017

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? Let’s take a closer look at each one of these core components of content marketing: 1. Interviewing.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

ClearVoice

SEPTEMBER 22, 2023

As we venture into 2024, it’s crucial for industry professionals to stay ahead of the curve by refreshing their content strategies. Whether you’re a seasoned realtor or just getting your footing, crafting compelling, high-quality content is key for engaging potential clients and establishing and building credibility.

Ideal Customer Profiles 52

Ideal Customer Profiles Terms and Conditions Content Bandwidth 52