Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

Social Media 117

Social Media Trends Media B2B 117

The Point

JANUARY 19, 2021

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? I predict we’ll start seeing more credit ratings and payment scores appended to B2B marketing data.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Martech

AUGUST 24, 2022

Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. Read next: The B2B sales process is more effective now than pre-COVID. B2B buyers want B2C experiences. More than 75% of buyers expect the role of social media in B2B sales to increase over the next five years. YouTube (48%).

B2B 106

B2B B2B Sales Training B2B Marketing 106

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Work Management 117

Work Management B2B Marketing Marketing Management Paid Search Agency 117

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Contently

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Now comes the big question: Should B2B brands use TikTok? The platform isn’t saturated with advertising, but many B2C companies are already active. It depends. Embrace emotional targeting. Teach us (quickly).

Branding 182

Branding Brand Identity B2B Paid Search Agency 182

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs.

Social Media 124

Social Media Media B2B B2B Thought Leadership 124

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. But blogging should remain a top B2B content marketing strategy when creating mid- to long-form content.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

Top Rank Marketing

JUNE 9, 2020

Some of these segments are B2B, some are B2C, and some ride the line between the two, so plan accordingly. . The conversation covered everything from the difference between B2B and B2C messaging to the importance of purpose-driven marketing. B2B Marketing Interview with Sofia O’Malley.

A/B testing 52

A/B testing B2B Marketing Advertising Agencies B2B 52

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Branding Brand Identity Advertising Agencies 59

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. Or subscribe on Spotify , Apple Podcasts, or YouTube

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. Or subscribe on Spotify , Apple Podcasts, or YouTube

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. B2B decision makers know that their purchase decisions have wide-reaching impacts on their organizations. Influencers in SaaS?

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Oktopost

MAY 4, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts YouTube And on Spotify ​​Keep binging Radically Transparent! Catch all episodes here.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. Schaefer continues: «But what about a blog post, YouTube video or podcast episode?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Contently

MARCH 9, 2018

Celebrities write #ad to disclose a paid post, and YouTube vloggers receive a portion of the sales from products linked to their videos. for every $1 spent on ads, and top influencers making more than $150,000 per Instagram post and $300,000 for a YouTube video, according to Forbes. And occasional contributor to this site.)

B2B Marketing 160

B2B Marketing Paid Search Agency Advertising Agencies B2B 160

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The vast majority of both B2B (89 percent) and B2C (97 percent) marketers said that they utilize Facebook, and it’s at the top of both lists.

Social Media 127

Social Media Linkedin Allocation Studies 127

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. It doesn’t matter whether you’re a B2C or B2B company , or even if you have decent video editing skills. There’s 4 main reasons why you should start creating video content ASAP.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Heinz Marketing

MARCH 4, 2021

Welcome to the first installment of The B2B Marketer’s Quick Start Guide. Interactive Media is definitely becoming more popular with the focus being more on individual users and maybe B2C. In summary, social networking tools are a great resource for B2B companies. It’s likely YouTube is a great starting point for B2B marketers.

Paid Content 132

Paid Content Social Media Media B2B 132

Webbiquity

MAY 16, 2023

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. Reportei : This is a dashboard tool designed for agencies that serve B2C clients.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. Again, this tool is not just for B2B but also B2C.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. B2C Marketers Find Success with Content Marketing.

Product 53

Product Content Marketing Lead Ranking Planning 53

Biznology

JANUARY 20, 2022

It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products. The problem with technology innovation.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Oktopost

NOVEMBER 14, 2022

While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy. Let’s dive in on how B2B influencer strategy works, and how you can apply it to your business. How does a B2B influencer strategy work? How do you create a B2B influencer strategy?

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context. And the study is comparative between B2B and B2C.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52