FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. How can your business tap into B2B video?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. Schaefer continues: «But what about a blog post, YouTube video or podcast episode?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Hubspot

JULY 28, 2017

These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral. YouTube HD Camera Trick Challenge- Samsung. What other viral marketing videos have you enjoyed? They are all very different and invoke different emotions in order to capture attention. Will It Blend?

Viral Marketing 78

Viral Marketing Video Marketing Examples Mobile Marketing 78

Contently

JULY 21, 2016

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. In a little over a week, the campaign was covered by publishers in 20 U.S.

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

Martech

OCTOBER 30, 2023

Regularly posting fresh and engaging content will help you build a loyal following and increase your chances of going viral. There are many possibilities, depending on the human user’s main interests: “You are a B2B social media marketing expert focused on SaaS software for marketers. Please list five numbered steps.

Campaigns 92

Campaigns Top of Funnel Best Practices Marketing AI 92

Oktopost

DECEMBER 1, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Many organizations are shifting their social strategies across different networks to focus on becoming “professional trolls” in order to gain momentum and even go viral. Catch all episodes here.

Social Media 114

Social Media Media Transparency Viral Marketing 114

Marketing Insider Group

JUNE 10, 2015

You know the future is video content, but you haven’t quite figured out why those wacky “unboxing” videos have such viral power. So given the fact that Generation C is hungry for smartly created and curated content that connects with them and makes them feel like part of a community, what’s the formula for YouTube success?

Youtube 100

Youtube Curation Viral Marketing Stats 100

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Catch all episodes here. Episode Summary.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” That much is clear.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

The Marketing Blender

MARCH 15, 2021

Generating leads with B2B marketing strategies is not low effort. Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing. The days of organic leads from social pages are mostly gone, outside of viral phenomena. Targeted paid social campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. 73 percent of B2B companies report a positive ROI on video marketing. Twitter can also be an important B2B marketing medium.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Heinz Marketing

OCTOBER 22, 2021

It features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. Here’s a few of our favorite B2B Marketing events: B2B Marketing Exchange. MarketingProfs B2B Forum. RevTech Summit. RevGrowth Virtual Summit.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Most B2B businesses use beta testers or customers to use their products in the early development stages prior to launch. Use these people.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. If you’re B2B, it’s likely that the sales process is much more than a click of a button. On the other hand, these platforms are probably not as effective for B2B sales.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

ClearVoice

MARCH 16, 2022

B2B marketing trends: The Drum Predictions 2022 Festival discusses B2B marketing trends that will change how you develop content. At “The Drum Predictions 2022 Festival,” the discussion of the evolution of B2B marketing took center stage during a conversation featuring top B2B marketers.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Content Standard

JULY 29, 2016

“Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. So what exactly is the reason this video went viral? It’s not magic.

Viral Marketing 40

Viral Marketing Content Case Studies Customer Surveys 40

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Tomorrow People

OCTOBER 24, 2017

fearless content marketing spanning both B2B and B2C organisations. Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. ALS Association: Amazing Virality. Of course you do.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. The platform allows you to activate a community, offer viral referrals, promote giveaways, manage and onboard speakers, build landing pages for attendee registration, and report on results. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. YouTube video statistics. 74% of consumers use YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Navigate the Channel

JANUARY 8, 2024

For good B2B examples, go here. RELATED: 5 Ways Video Marketing is Transforming B2B Marketing The virality and shareability of videos makes them valuable to companies who want to share their stories. It also boosts lead generation when it motivates users to step into the experience, Marketing Insider Group.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Excelsior Research

SEPTEMBER 28, 2022

Make it viral! To be frank YouTube an Facebook has same kind of technology but their reach is lower than Instagram. Isn’t it fun to get involved in marketing teams to perform in a reel which will be posted on Instagram to make it viral? Brands engagement increasing by Instagram reels. September 28, 2022. Conclusion. Read More ».

Brand Identity 52

Brand Identity Branding Viral Marketing Social Media 52

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Whiteboard Fridays is Moz’s weekly YouTube series (now about 500 videos) covering SEO-related topics to help their audience improve content performance. It grabbed attention right away.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Crimson Marketing

JUNE 13, 2013

BADMarketing Bad Marketing marketing concepts marketing message viral marketing YouTube b2b marketing' Are you craving a sandwich for lunch? The delicious delights of #BADMarketing . Video: Courtesy of Quizno’s Subs.

Viral Marketing 100

Viral Marketing Youtube B2B Marketing Marketing 100

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Online Marketing Institute

DECEMBER 23, 2010

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. 73 percent of B2B companies report a positive ROI on video marketing. Twitter can also be an important B2B marketing medium.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Doesn’t take long to create a tweet that can go viral. High viral possibility. But what platforms are best for financial services? Pros: Fast-paced environment. Large user base.

Social Media 84

Social Media Work Management Marketing Management Service 84

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. That number was reached and surpassed in 2020.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Hubspot

MARCH 25, 2011

YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. How do you get started with YouTube, video podcasting, live streaming, or viral videos?/h4>

Viral Marketing 28

Viral Marketing Video Marketing Best Practices B2B 28

Industrial Marketing Today

MAY 2, 2011

Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago.

Youtube 60

Youtube Video Marketing Paid Search Agency Advertising Agencies 60