Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Engagio

JANUARY 24, 2024

Well, we asked a few seasoned sellers and B2B thought leaders what their opinions and predictions are for the 2024 Super Bowl (these conversations happened in mid-January 2024), alongside their personal anecdotes and predictions for B2B sales trends in 2024. But as a hard sales channel, Linkedin DMs is where it’s at.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

ClickDimensions

SEPTEMBER 11, 2023

The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B marketing and sales strategies they’ve always used. Page Contents Toggle 1. Affordability 2. Lack of Defined Process 3. Limited Resources 4.

B2B Sales 52

B2B Sales Marketing Budget B2B Marketing Marketing Strategy 52

Marketing Insider Group

MAY 31, 2023

Customer journey mapping tools can range anywhere from cloud-based platforms to collaborative design tools, but they all have the potential to help you better understand your customers, improve your marketing efforts, and drive more sales. The customer has narrowed down their opinions and is ready to make a purchase decision.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

ClickDimensions

JULY 4, 2023

The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B marketing and sales strategies they’ve always used. Page Contents 1. Affordability 2. Lack of Defined Process 3. Limited Resources 4.

B2B Sales 52

B2B Sales Marketing Budget B2B Marketing Marketing & Strategy 52

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 132

B2B Marketing B2B Planning B2B Thought Leadership 132

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. You can see the results of this in the growing lack of trust between sales and marketing teams. But revenue didn’t follow.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Navigate the Channel

DECEMBER 7, 2023

Is your B2B strategy performing the way you expect it to? Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. Regularly evaluate and adapt your B2B strategy for desired results. LinkedIn is the most effective platform for B2B leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Align and Build Ongoing Partnerships with Sales. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

ClearVoice

SEPTEMBER 10, 2020

As I browse the current line up of posts, I see topics ranging from corporate social responsibility to a reflective piece on B2B decision-makers. These articles are celebrated for their sound reasoning, moral purpose and ability to influence public opinion. Do share the opinionated nature of the content. Marketers, take heed.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations. Learn More: Improved Sales Forecasting Through AI and ML.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. You can’t rely solely on the perceptions of your sales reps. This is your central persona.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Marketers can sponsor influencers or have them review a product and share their honest opinion of it. Similarity.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

Churn Rate 102

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 102

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

6sense

JULY 22, 2021

Sales needs to trust and understand marketing in order to have the best chance to win. And marketing needs to be in lockstep with sales to understand how to best educate and persuade customers … so that sales has the best chance to win. And yet, sales and marketing alignment is elusive.

B2B Sales 62

B2B Sales B2B Marketing Planning B2B 62

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. You give them air cover and ping it back to sales.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? B2C influencer marketing often gets more attention because of its potential to yield direct sales.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Binary Demand

APRIL 8, 2024

Delving into B2B target market segmentation aligns with these core business principles and propels your enterprise toward unparalleled success. Gaining a comprehensive understanding of B2B market segmentation targeting and positioning is paramount for companies striving to bolster their competitiveness and profitability.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

SalesIntel

MAY 27, 2022

This tactic is more concentrated on the B2B sales team and prospects because it focuses on employee advocacy rather than the brand’s official social media. . It is considered a strong tool for your sales team and is 7x efficient compared to other lead gen tactics. . This sales technique is used to: ?

Sales Management 52

Sales Management B2B Sales Top of Funnel B2B 52

ViewPoint

AUGUST 15, 2013

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Sales & Marketing Management. Like great teachers, sales leaders should do the same.

B2B Sales 120

B2B Sales Buyer Need PointClear B2B 120

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

ViewPoint

SEPTEMBER 24, 2013

Next, I reached out to my Power Opinions team (PowerViews alumni) to find out what they thought about BANT. BANT is dead in most complex B2B sales. Jonathan Farrington (Top Sales World). This has traditionally been a sales team responsibility, and in my opinion should remain so.". BANT isn’t BUNK.

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

JULY 18, 2013

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Can Fewer Leads Mean More Sales? The Five Greatest Inhibitors to Sales Effectiveness.

B2B Sales 120

B2B Sales PointClear Effectiveness BtoB 120

Biznology

FEBRUARY 3, 2020

People ask me all the time what they should be reading to keep up on B2B marketing. So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. B2B Marketing.net. This website’s heart is in B2B. Naturally, I have my favorites, since I need to keep up myself.

Resources 171

Resources Research B to B Advertising Agencies 171

Marketing Interactions

MARCH 25, 2023

Would it surprise you that a whopping 1% of decision makers believe that B2B marketing shows a meaningful understanding of the human experience? Going back to the stat above – less than 2 respondents find B2B marketing meaningful for humans. If this doesn’t concern you as a B2B content marketer, it should. Read that again.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

ViewPoint

MAY 16, 2013

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear.

B2B Sales 120

B2B Sales PointClear Google Cold Calling 120

Heinz Marketing

MARCH 26, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Handle and Adapt to Conflicting Opinions Successfully. Thank you, Lis Kislik , for highlighting the positives of our diverse opinions and finding ways to solve them,

Analysis 93

Analysis B2B B to B Paid Search Agency 93

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Oktopost

JUNE 17, 2021

Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch the Recording: Want to hear more from leaders on B2B marketing? Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

B2B Marketing 118

B2B Marketing B2B Thought Leadership B2B Transparency 118

Onalytica B2B

DECEMBER 6, 2016

However, many B2B brands are potentially missing a trick by not exploring or exploiting the influencer territory. If anything, this is far more feasible in the B2B space, since those deemed influential, are more focused on building their influence in a niche area as opposed to reaping financial rewards. SWAY B2B BUYERS.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Heinz Marketing

MARCH 12, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B2B Branding: How to Get it Right in the Modern World. The post B2B Reads: Action-Oriented, Self-Regulation & Work-Life Balance appeared first on Heinz Marketing.

Work Management 100

Work Management B2B Marketing Management B2B Sales 100

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130