Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Advertising Agencies Paid Search Agency 174

Marketing Insider Group

JUNE 14, 2021

The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

APRIL 25, 2024

Social media strategy deck You know the ins and outs of your strategy, but does your leadership team? This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 5. Download the template 6. Get the template 18.

Social Media 105

Social Media Template Work Management Marketing Management 105

Oktopost

JULY 7, 2021

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. When a B2B organization is having a great quarter, life is grand! Catch all episodes here. Episode Summary.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. The search results present an answer based on what Google intuits is the user’s search intent. This is the presentation of information from the Knowledge Graph. SEO Consideration.

SERP 295

SERP Features Google Top of Funnel 295

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. How can your business tap into B2B video?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 Not only will you get an all-star lineup of guests, but you’ll also get unfiltered talk about sales, leadership, and more.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. In this blog, we present strategies to help your content rise above the noise, making it resonate with your target audience and truly stand out in the crowded digital landscape.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

Oktopost

JUNE 30, 2021

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Top of Funnel 62

Top of Funnel B2B Thought Leadership Transparency B2B 62

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Oktopost

AUGUST 19, 2021

Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Privacy 62

Privacy B2B Thought Leadership Transparency Thought Leadership 62

Oktopost

APRIL 2, 2020

Times are evolving for B2B communication. As the world depends on video-conferencing amidst the crisis, cross-cultural issues are becoming ever more present. B2B companies have been struggling with it well before Covid-19. In the B2B space, internal or customer facing relationships matter. Over Communicate.

B2B Thought Leadership 77

B2B Thought Leadership B2B Thought Leadership Broadcasting 77

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams. Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming!

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KoMarketing Associates

MARCH 13, 2018

Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Sponsor an event or conference your organization is attending, presenting, or exhibiting with. Create a high-quality content marketing asset that addresses a key pain point along the B2B buyer journey. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. The title of the blog is How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates). You can educate them.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Onalytica B2B

APRIL 3, 2018

To pay or not to pay: Professional influencers tend to be paid to give talks and presentations at conferences, or to write longform pieces of content such as whitepapers and ebooks. E.g. an influencer posting fashion and beauty videos on YouTube to their 250k subscribers. Casey Neistat is a well-known creative filmmaker on YouTube.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Exo B2B

FEBRUARY 27, 2020

The subject of influence marketing is so present in today’s marketing landscape that Lee Odden, an expert in B2B content marketing , devotes all his energy and the majority of his blog posts to it. This is a major tool in a “Thought Leadership” strategy, which we have done over a three-year period.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. I find them inspirational and awe-inspiring.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. To do this, we changed up the text and how information was presented in each post. LinkedIn has become a different kind of social space.

Linkedin 103

Linkedin Ad Frequency Social Media Marketing Analytics Tools 103

Adobe Experience Cloud Blog

JANUARY 25, 2018

First of all, Google owns YouTube so it’s in their own interest to promote video content. When writing a blog post, for instance, go to YouTube, find a video that accurately describes your topic, and embed it in the blog post you’re writing. That trend will affect B2B marketers and B2C marketers alike. Image Source ).

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. I’m looking for thought leadership, interesting points of view about my industry or career, and for people to know. This is a little bit YouTube meets Instagram. Then this might be the place for you. Like really real.

Social Media 127

Social Media Media Youtube Communities 127

Vidyard

JUNE 8, 2017

Many brands are looking to video podcasting as a new medium for promoting thought leadership. TED Talks – Not Just a YouTube Phenomenon. TED does a lot of things right, both on YouTube and in their podcasts, but here are my big takeaways from their success: The content is always engaging. Miss a day?

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Launch Marketing

FEBRUARY 15, 2018

B2B buyers can get lots of information from provider websites but will typically need more to reach a level of trust that compels them to commit to one as a partner. Getting buyers to that desired point requires more from B2B marketers than providing facts and figures about your solutions. It requires a relationship.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

OCTOBER 5, 2017

Act-On Software reports that the majority of event attendees say going to live events is good for business goals and helps establish thought leadership. Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Vidyard

MAY 30, 2017

Quarry Integrated Communications , winner of Marketing Profs’ B2B Agency of the Year Award, produces a great series called AQ’s Blog and Grill ; a video blog showcasing industry thought leaders with an emphasis on branding and entrepreneurship. A Great Remote Interview: AQ’s Blog & Grill.

Skype 84

Skype B2B Thought Leadership Television marketing Thought Leadership 84

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Don’t forget the B2B SEO basics as well. Trade Show Appointments. Generate Leads for Exports.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. peers, prospects, partners) and help you increase thought leadership in your industry. YouTube or Vimeo) does not count.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Finally, read the coup de grâce delivered by the most renown institute in content marketing, CMI, with its SlideShare presenting the predictions from 85+ marketing experts on 2019 content marketing trends. And this is no surprise.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. How many times have you watched a video and thought, "This reminds me of. "? It’s a unique form of thought leadership, but if Dollar Shave Club’s growth and popularity is any indication -- it works.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Launch Marketing

JULY 10, 2019

In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. Animated title introductions are a great way to creatively present your story and captivate your viewer. Then, get to your story quickly. Keep your video concise and to the point.

Top of Funnel 64

Top of Funnel Video Marketing Tips Paid Search Agency 64

Directive Agency

OCTOBER 20, 2017

A common thread for many B2B buyers is the search for knowledge. For B2B businesses this provides a great opportunity. But many B2B companies still struggle in their effort to create content. Part of the problem may be that companies don’t always know how to create content that addresses the unique needs of B2B buyers.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

TaylorMadeIn KEW

MARCH 8, 2015

And I was really honoured to be among the really terrific speakers on the programme, which included Sean Gardner – Forbes #1 Social Media Power Influencer – and companies like Coca Cola, YouTube, BBC and Unilever, to name just a few. I had never thought about Coca Cola – or any consumer brand – as having points of view (PoV) before.

Social Marketing 48

Social Marketing B2B Thought Leadership Thought Leadership Paid Search Agency 48