Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 122

B2B Marketing B2B Planning B2B Thought Leadership 122

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. Now, as marketers, we understand that sales and revenue generation are the ultimate objective for the B2B brands we work with.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Heinz Marketing

FEBRUARY 23, 2023

The industry is heavily regulated, making it difficult to market products and services in traditional formats that other industries follow. B2B marketers can use social media to share educational content, promote their products and services, and engage with their audience.

Advertising Agencies 102

Advertising Agencies B2B Thought Leadership Lead Ranking Business 102

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. How will our products or services help improve their performance, productivity or profitability?

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . In short, it helps establish you as a thought leader in your space. White Papers/Executive Guides .

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. A lot of B2B purchasing decisions have more to do with the relationships the buyers have with the salespeople, and less to do with the product or service.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Marketing Blender

FEBRUARY 13, 2024

Enhance your B2B marketing plan with this marketing plan template. Firstly, the aim is to position as thought leaders in the industry through sharing valuable insights and expertise. Lastly, prioritizing customer education about products and services showcases commitment to providing value.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

xiQ

NOVEMBER 23, 2022

Many B2B companies are beginning to realize how much revenue they’re losing because of the friction between sales and marketing. To better explain the concept of Personality-driven selling, let’s go on an intergalactic journey on the Starship Enterprise (pun intended). Why do Personalities Matter in B2B sales?

B2B Thought Leadership 116

B2B Thought Leadership B2B Sales Lead Ranking Paper 116

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Martech

JANUARY 26, 2023

B2B creator marketing The creator economy is now a part of every industry, reshaping how brands think about their digital campaigns. Even B2B and technology brands are prioritizing influencer partnerships. Collaborating with B2B creators effectively reaches new audiences and builds relationships with existing ones.

Paid Content 139

Paid Content Enterprise Management Work Management B2B Marketing 139

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. It is the foundation of the Engagement Economy , a movement to deliver the authentic and personalized experiences that consumers expect and demand.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. A lot of B2B purchasing decisions have more to do with the relationships the buyers have with the salespeople, and less to do with the product or service.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. According to Deloitte, 76 percent of businesses will invest more in hybrid experiences where buyers attend in person or virtually to help their audience feel more connected. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. Leaders who focus on better experiences –– and improved service –– over sales, reap the benefits. And they have options.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Brightedge

APRIL 12, 2021

Brand awareness is consumer's familiarity with your organization and services. Through thought leadership. When you create effective social media pages, you provide your customers with a means of connecting with your brand more personally. But there are those B2B companies that see plenty of interaction on Twitter.

Branding 105

Branding Brand Identity B2B Thought Leadership Thought Leadership 105

Biznology

APRIL 10, 2017

Chatbots can deliver an immediate personalized response—which is what customers want. A person embarking on a buyer’s journey (at the “awareness” stage) is happy to view a short explainer video that brings them up to speed on the main features and benefits. Interactive video services like HapYak make this easy.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. With the amount of remote work that’s happened since March, it’s quite possible that employees are using multiple devices to get their work done, including their own, personal devices. Closing Statements.

Work Management 217

Work Management Content Marketing Management Paper 217

BOP Design

APRIL 6, 2020

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? With inbound leads to your B2B website, there are conversions that are more sales-ready leads and there are some conversions that require nurturing. Read more: Your B2B website & sales – a dynamic duo.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Onalytica B2B

SEPTEMBER 12, 2017

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. However, what separates them from others is the fact that they are earnt advocates of your brand, product or service. To download the full white paper, click the button below.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. It focuses on delivering a personalized and authentic experience that stems from trust and commitment. Ready, Steady, Go!

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Sword and the Script | B2B

FEBRUARY 16, 2021

Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. Thought leadership requires actual thought and leadership. Check out our services.]. It’s not about you, your company or products.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent.

Marketing Automation Services 125

Marketing Automation Services Intent Marketing Automation Email Marketing 125

PureB2B

MARCH 28, 2022

Lead generation is the result of passive thought leadership and segmented marketing outreach. Most B2B marketers do this, especially if you’re selling healthcare software. In B2B lead generation, most campaigns direct the prospect to a landing page of some sort, with the goal of gathering more information. Call to Action.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Contently

APRIL 23, 2020

Our work and personal lives have changed in very real ways. As a marketer, think of yourself as in public service. You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board? Even B2B brands in niche industries?

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

SnapApp

SEPTEMBER 30, 2015

Unlike the old-fashioned pop quiz, personality assessments teach us about ourselves. They refine our personal understanding, giving us an opportunity to share who we are with the world. What Kind of Morning Person Are You? With its fun answers and engaging color scheme, it drew in the attention of B2B prospects.

Personalization 48

Personalization Examples Content Marketing Planning 48

markempa

AUGUST 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120