BOP Design

MARCH 22, 2021

We all hope that we’ll be returning to a world of in-person events, lunch meetings, and networking mixers very soon. However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear. Creating Thought Leadership (aka Blogging). Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 132

B2B Marketing B2B Planning B2B Thought Leadership 132

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. Now, as marketers, we understand that sales and revenue generation are the ultimate objective for the B2B brands we work with.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

Marketing Budget 107

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 107

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. B2B evergreen content focuses on valuable expertise that’s built to last. This is a key attribute of any thought leader.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Heinz Marketing

FEBRUARY 23, 2023

For example, AI and machine learning are transforming the way healthcare providers diagnose and treat patients, and marketing teams must be able to communicate the benefits of these technologies to their leadership teams. Prioritize Personalization Consumers are more informed than ever through independent research.

Advertising Agencies 100

Advertising Agencies B2B Thought Leadership Lead Ranking Business 100

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. If you need help identifying and fixing B2B marketing mistakes, let’s talk.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . In short, it helps establish you as a thought leader in your space. White Papers/Executive Guides .

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? In the “late stage” of the buyer’s journey, case studies (40 percent) appear to be most effective, followed by in-person events (32 percent) and other types of content (27 percent).

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

xiQ

NOVEMBER 23, 2022

Many B2B companies are beginning to realize how much revenue they’re losing because of the friction between sales and marketing. To better explain the concept of Personality-driven selling, let’s go on an intergalactic journey on the Starship Enterprise (pun intended). Why do Personalities Matter in B2B sales?

B2B Thought Leadership 116

B2B Thought Leadership B2B Sales Lead Ranking Paper 116

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. A lot of B2B purchasing decisions have more to do with the relationships the buyers have with the salespeople, and less to do with the product or service.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

The Marketing Blender

FEBRUARY 13, 2024

Enhance your B2B marketing plan with this marketing plan template. Firstly, the aim is to position as thought leaders in the industry through sharing valuable insights and expertise. Educational Content: Utilizing blog posts, white papers, and webinars to educate customers and generate interest.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Can you recognize the program personalities on the Funnel Radio Channel?

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Martech

JANUARY 26, 2023

B2B creator marketing The creator economy is now a part of every industry, reshaping how brands think about their digital campaigns. Even B2B and technology brands are prioritizing influencer partnerships. Collaborating with B2B creators effectively reaches new audiences and builds relationships with existing ones. Get MarTech!

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. According to Deloitte, 76 percent of businesses will invest more in hybrid experiences where buyers attend in person or virtually to help their audience feel more connected. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. It is the foundation of the Engagement Economy , a movement to deliver the authentic and personalized experiences that consumers expect and demand.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. With the amount of remote work that’s happened since March, it’s quite possible that employees are using multiple devices to get their work done, including their own, personal devices. Closing Statements.

Work Management 217

Work Management Content Marketing Management Paper 217

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Brightedge

APRIL 12, 2021

Through thought leadership. When you create effective social media pages, you provide your customers with a means of connecting with your brand more personally. Consumers today are very interested in the idea of personal relationships with the organizations they do business with. Through social media.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. A lot of B2B purchasing decisions have more to do with the relationships the buyers have with the salespeople, and less to do with the product or service.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Biznology

APRIL 10, 2017

Chatbots can deliver an immediate personalized response—which is what customers want. A person embarking on a buyer’s journey (at the “awareness” stage) is happy to view a short explainer video that brings them up to speed on the main features and benefits. Download our white paper. Microsoft has the same idea.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. What’s lacking today is not the thought, it’s the leadership.

Thought Leadership 105

Thought Leadership B2B Thought Leadership Paid Search Agency Advertising Agencies 105

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Heidi’s writing is personal, relatable, and informative. She occasionally posts about work culture and thought leadership.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

BOP Design

APRIL 6, 2020

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? With inbound leads to your B2B website, there are conversions that are more sales-ready leads and there are some conversions that require nurturing. Read more: Your B2B website & sales – a dynamic duo.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Onalytica B2B

SEPTEMBER 12, 2017

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. The Zoellas of this world may well be popular but are they actually relevant to your B2B topic? To download the full white paper, click the button below. Are yours and their audience similar?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257