Adobe Experience Cloud Blog

OCTOBER 10, 2019

Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account. When it comes to marketing and sales, the more precise and specific you can get with every customer, the better.

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Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Every organization will prefer different channels, but organic search should always be a priority: 71% of B2B decision-makers begin their journey with a general web search. Google recently experienced 91% growth, over two years, in B2B researchers using mobile search throughout the entire path (not just the initial stages).

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Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. The evidence suggests they do.

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Adobe Experience Cloud Blog

JUNE 16, 2010

Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. What do we have to do to get there?

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Ambal's Amusings

JUNE 9, 2010

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content.

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Ambal's Amusings

JUNE 9, 2010

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content.

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Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

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Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies.

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Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. It's about creating thought leadership with webinars and online TV-broadcasts.

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Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Let me explain. Click To Tweet.

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Adobe Experience Cloud Blog

JUNE 15, 2009

The next interview in the B2B Marketing thought leader interview series is with Barry Trailer. Barry is also a member of the Marketo Board of Advisors. Barry is also a member of the Marketo Board of Advisors. Marketo is an example of one of these solutions but certainly is not the ONLY example. Sign up today!

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Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. Company websites, B2B publishers, business or technology-focused online communities.

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Adobe Experience Cloud Blog

JULY 15, 2010

This next B2B Marketing Thought Leader Interview is with Michael Cannon, CEO of the Silver Bullet Group , the global leader in messaging effectiveness solutions. In Marketo’s case, one of the buying questions is probably “Why should I select Marketo to automate my demand generation activities rather than other competitors?”.

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Ambal's Amusings

MAY 5, 2010

" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Blog Modern B2B Marketing Twitter jonmiller2. So don’t just send them to sales: be sure to score them to identify the best ones, and nurture and develop the rest with more great content and thought leadership.

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Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Seed this on Newsvine. Add this to Mister Wong. Share this on FriendFeed.

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Ambal's Amusings

MAY 10, 2010

" Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Blog Modern B2B Marketing Twitter InboundMarketer. Modern B2B Marketing Blog. B2B Lead Generation Blog. Tags: Tips and Techniques.

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Adobe Experience Cloud Blog

OCTOBER 20, 2010

Marketo’s vision is to help companies of all sizes adopt Revenue Performance Management and accelerate predictable revenue growth by providing them the tools, thought leadership, and best practices. I’d love to hear your perspective and feedback, please feel free to contact me at phil@marketo.com.

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Adobe Experience Cloud Blog

MAY 27, 2009

T he next interview in our B2B Marketing thought leader interview series is with Kristin Zhivago. Tags: Sales Marketing Alignment Thought Leader Interviews b2b Kristin Zhivago Marketo revenue Rivers of Revenue sales and marketing thought leadership.

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Adobe Experience Cloud Blog

NOVEMBER 17, 2010

As the leading Revenue Performance Management company, Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century. Today I share the exciting news that Marketo has received $25M in venture funding, led by Institutional Venture Partners. You know, Marketo is on fire.

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Adobe Experience Cloud Blog

NOVEMBER 11, 2009

Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies? How can a solution like Marketo impact conversion rates? Solutions like Marketo help us identify the steps users are taking to become commercial customers.

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Ambal's Amusings

APRIL 14, 2010

Why should marketers develop your subject matter experts as key industry influencers and thought leaders? 2010 will be an interesting year for B2B marketers, as a number of trends coalesce to fundamentally change the way we interact with buyers and engage them in a buying process. Tags: Tips and Techniques. Related Blog Posts.

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Ambal's Amusings

APRIL 21, 2010

How should you adapt to the changing trends in B2B marketing? Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Blog B2B Marketing Twitter GalenDY. " Blog B2B Marketing Twitter GalenDY. "

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Adobe Experience Cloud Blog

OCTOBER 4, 2010

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. Following are 19 of the most popular posts from Marketo’s Modern B2B Marketing Blog: 1. Big List of B2B Marketing Blogs.

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Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. Create thought leadership content. 6. Online Video Sites – These are great B2B marketing tools.

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Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Greg Link’s keynote at the OTA 2010 summit had one statistic that stands out and answers the question: Why does trust matter to B2B marketers? For example, thought leadership is often an important stage of lead nurturing. And what is thought leadership about? It’s that simple.

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Adobe Experience Cloud Blog

SEPTEMBER 27, 2013

I could write an entire blog post about why I think this type of question invited so many comments (I tagged people with large networks, the “crowd” effect, Facebook’s algorithm, etc.), The Best Marketing Speakers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it? We are then using this information to score campaign members.

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Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. What I thought was the exception was actually the norm.

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Adobe Experience Cloud Blog

JUNE 3, 2010

When you couple this with thought leadership tactics, you’re able to build trust and credibility with prospects via social media. Establish your company as a thought leader reinforcing credibility and trust. This nurtures those initial answer-seeking prospects by providing them hassle-free information.

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Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Price promotions may work in the consumer world, but they usually don’t work well for most B2B businesses. Send them small, thoughtful gifts to help them relax during this hectic time of year. For example, if you send them gift baskets, encourage them to tag your company in a social post where they show it off.

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Adobe Experience Cloud Blog

NOVEMBER 19, 2010

In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. Content Marketing Basics: A B2B Marketing Cheat Sheet was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. In this post, we will summarize the basics. What is it?

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Adobe Experience Cloud Blog

JANUARY 25, 2009

Last October, Craig Rosenberg shared some insightful best practices in one of my first thought leadership interviews, titled Lead Generation Best Practices: Thought Leadership with The Funnelholic. What are three metrics that B2B marketers should care about and why?

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Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Highlighting best practices and implementing them shows thought leadership and builds trust. How to Build Trust – A B2B Marketer’s Guide was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Best practices often sound like a dry topic. Increase accountability. Collaborate.

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Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

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Adobe Experience Cloud Blog

MAY 27, 2010

Since the idea of Marketo popped into the minds of Marketo’s founders, Jon Miller and Phil Fernandez, marketing accountability was at the center of their thoughts. Internally at Marketo we began to call these people “The Revenue Masters.&#. These Revenue Masters all have a few things in common.

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Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs provide an avenue for thought leadership content.

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Adobe Experience Cloud Blog

JUNE 24, 2010

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. Here at Marketo, we exercise marketing forecasting to guarantee results, justify marketing budget and prove marketing as an essential part of the revenue team.

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