Navigate the Channel

JULY 13, 2023

In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. Email marketing remains valuable, particularly for B2B, despite changing KPIs.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Contently

OCTOBER 19, 2018

They all wanted to know why someone from marketing and editorial was creeping on their session. “Well,” I said, “the marketing department thought it would benefit me to sit in on some of the SDR on-boarding process. If you’re creating sales enablement content at a B2B company, don’t worry !

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. One strategy that has gained significant traction in recent years is B2B influencer marketing.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

ClearVoice

JANUARY 26, 2024

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. In B2B, this looks like an industry leader calling out a recent article or post from your company.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

DECEMBER 13, 2018

On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. 7. HubSpot. The SalesPOP!

Youtube 187

Youtube Advertising Channels B2B Thought Leadership Zoominfo 187

ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Zoominfo

DECEMBER 19, 2018

Leadit Marketing specializes in B2B technology and B2B professional services companies. They are your self-proclaimed fully outsourced dream team of seasoned B2B marketers that understand the unique demands of your specific market. Featured Video: How CEOs Use Social Media to Demonstrate Engaged Leadership.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. ” She is the premier Facebook marketing expert and has been since 2007. Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. B2B Personal and Consulting Blogs. B2B Marketing.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Capitalize on your inbound marketing. What is B2B prospecting? Research, research, and research some more.

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66

Webbiquity

JUNE 6, 2012

Best B2B Marketing Blog nominees. B2Bento: B2B Marketing in Asia. B2B Marketing Blog: Webbiquity. Best Inbound Blog nominees. HubSpot Blog. Both of these are outstanding inbound marketing blogs. Just food for thought. Um, Webbiquity, of course! Yotpo blog. GetElastic.

B2B Thought Leadership 100

B2B Thought Leadership PPC Thought Leadership Internet Marketing 100

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

SmartBug Media

JANUARY 7, 2022

So how did I land a job as a Marketing Strategist at SmartBug? I thought I’d share my story through the lens of some of the unexpected surprises—and what I’ve learned along the way. During that time, I found traditional content marketing frameworks to be lacking and limiting, so I developed my own. Put on Your Strategy Hat.

Paid Search Agency 98

Paid Search Agency Advertising Agencies B2B Thought Leadership Ad Agencies 98

Zoominfo

DECEMBER 13, 2018

On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Sales Hacker Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. The SalesPOP!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Zoominfo

OCTOBER 5, 2021

Leadit Marketing This next YouTube channel might be the smallest and newest of the bunch—but don’t count them out! Leadit Marketing specializes in B2B technology and B2B professional services companies. On their YouTube channel, visitors can find educational content related to all things marketing.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Digital B2B Marketing

JUNE 2, 2011

Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Thought leadership is a viable stage zero approach to content marketing, however it isn’t the only solution.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Exo B2B

MAY 30, 2019

But beyond its informational aspect, ExoB2B’s blog has also proven to be a powerful marketing tool and an effective lead generator. Lynda, what motivated you to create the first B2B blog in Quebec? It still allowed us to “launch the inbound machine!” This was the first B2B marketing blog in Quebec!

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

SmartBug Media

APRIL 12, 2019

In my opinion, HubSpot spends just as much time and effort on perfecting and selling their software as they do on educating their partners and end users on best inbound marketing and sales practices. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. B2B Personal and Consulting Blogs. B2B Marketing.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Lake One

SEPTEMBER 1, 2020

Below we’ve compiled 7 B2B SaaS social media examples and why they work. Related Reading: SaaS Inbound Marketing: Taking Your Business to the Next Level. Video has a number of benefits on social media and your marketing efforts in general. Business Focused B2B SaaS Marketing Metrics.

Social Media 52

Social Media Examples Media B2B Thought Leadership 52

Hubspot

JUNE 10, 2011

This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Ecommerce has been an extremely viable and profitable B2B sales strategy for them.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. I just write about whatever marketing challenge hits me in the forehead at that moment. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Marketing Insider Group

AUGUST 27, 2015

Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. With statistics like this, how can sales leadership not be adopting social-selling techniques as a cure to this malaise of missed opportunities? Cold calling does not work 90.9%

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Metadata

SEPTEMBER 1, 2022

The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. We’ll walk you through our approach to creating a winning B2B demand generation strategy. What is B2B demand generation? The definition of B2B demand generation covers a lot of bases.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Be A Real Time Thinker. pic.twitter.com/aLYScFR3.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? Send this page to Print Friendly.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Hubspot

JUNE 25, 2012

If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. 71% of B2B buyers go to the internet to get that information.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Smashmouth Marketing

SEPTEMBER 23, 2010

I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. One part of Seth's talk was on building a tribe.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. My main focus is in B2B tech, including telecommunications, cyber security, enterprise software, cloud computing, and IoT. Rachel Burger . “I I love good stories. eCommerce .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

SmartBug Media

JANUARY 30, 2019

My profile headline says, “ Marketing Consultant at SmartBug Media | #1 Rated HubSpot Partner ”. The top three skills on my profile are Team Leadership, Business Development, and Social Media. Which thought leaders are you following? Do everything you can to get this point across. Publish Content: If you’re one of the 99.8

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Marketing Insider Group

JANUARY 6, 2020

And if you’re looking for great keynote speakers for your next business conference or marketing event, feel free to contact me about my availability. Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. B2B Marketing Exchange.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Golden Spiral

NOVEMBER 11, 2016

Whether it’s a white paper, toolkit, or template, your content creation efforts are focused on one thing: engaging prospective clients with valuable, relevant thought leadership. Landing pages are an essential component of a successful inbound marketing strategy. How to adjust your marketing to the new B2B buyer.

Landing Pages 59

Landing Pages Conversion B2B B2B Thought Leadership 59

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Tech Marketing 360 (February 18-20) – Dana Point, CA. Inbound Marketing Summit (February 19 – November 5) - multiple cities. Content Marketing World (September 8-11) – Cleveland, OH. HubSpot’s Inbound 2014 (September 15-18) – Boston, MA. Feel free to share your thoughts below.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48