nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Information technology and services .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. This was a really fantastic way to document the event!

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Yes, I’m talking about original thoughts that could only come from the writer (or executive you’re ghosting for) making that content truly one-of-a-kind?

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Adobe Experience Cloud Blog

OCTOBER 26, 2010

What I thought was the exception was actually the norm. Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns , using only a few white papers or webinars. They have lots of data sheets and documentation, but not much else.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Lead 48

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Scoop.it

OCTOBER 29, 2019

It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. Source CMI ). 1: Market Segment.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

NetLine

APRIL 19, 2019

It made us so happy, we got this awesome picture to remember the moment: We thought everyone else should experience how great it is to know Jason, so we asked for his input and expertise on the Marketer Showcase. As an organization that is working to develop a software category, thought leadership is a huge focus of our content strategy.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

SnapApp

OCTOBER 22, 2013

Now, answer this : Could you document your entire content marketing strategy for us? The process of documentation will clarify your thoughts and crystalize your strategy’s important elements. When you do, create an executive summary-style document that captures the essentials below: State Your Goals. Commit to Ideation.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Allocation Planning 48

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! New PDF Tracking Gives Us Pause.

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

Pam Didner

MARCH 17, 2021

For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content. A marketing plan is an internal document to align internal teams. This blog post is one of my most popular: How to Create a Solid Messaging Framework: A Guide for B2B Marketers.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. 50 newsletter signups (potential leads).

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

thePoint

SEPTEMBER 10, 2019

When engaging marketing prospects to respond (generate leads), there is one truth you cannot change: if you don’t have the right content, you will fail. You can find plenty of web sources by searching for “B2B buyer journey.” Added Insights: What types of responses are you trying to “generate” in a demand/lead-generation campaign?

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

APRIL 29, 2009

.    Lead Management  requires creating solid thought leadership pieces, forming relationships with bloggers and analysts, building and optimizing forms and landing pages, and creating viral marketing pieces.   So, at the end of a quarter, tens or hundreds of leads short, how do you make your goal? .

Sales Qualified Leads 48

Sales Qualified Leads Work Management Marketing Automation Services Marketing Management 48

ClearVoice

APRIL 18, 2022

That’s why seasoned marketers use white papers because they do such a swell job at convincing decision-makers. Sure, white papers might be more challenging to produce than articles or social media posts. But when it comes to lead generation, authority building, and sales, the white paper is king.

Paper 40

Paper Top of Funnel Planning Business 40

Top Rank Marketing

MARCH 11, 2024

And with that evolution, navigating the various services available for B2B marketing has become increasingly complex. Why B2B companies need content marketing services B2B buying cycles are long and involve a whole host of stakeholders. Needless to say, marketing has evolved.

Work Management 105

Work Management Marketing Management B2B Marketing Service 105

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Promote white papers honestly. Solve a real problem.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Launch Marketing

JANUARY 26, 2022

As more and more B2B businesses turn to content marketing for their lead generation efforts and building their sales pipelines, it seems that they are also are realizing the need to participate in developing an effective B2B content strategy. Focus on Creating Your Content Strategy First. Sales Team Members.

Tactics 118

Tactics B2B Thought Leadership B2B Marketing Marketing Strategy 118

Zoominfo

AUGUST 21, 2019

You likely have plenty of sales enablement content waiting in the wings, if you’re producing assets such as: Blogs White papers. That includes onboarding documents for new customers, training collateral for new sales hires, and marketing reports that provide insights into audience behavior. . Closing Thoughts.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

BOP Design

APRIL 24, 2023

Repurposing B2B content has been our mantra at Bop Design for more than a decade, but it becomes increasingly crucial to companies that are working leaner and with fewer resources. When we talk about content, it includes a lot of resources – B2B web pages, blog posts, case studies, sales materials, etc.

B2B Thought Leadership 83

B2B Thought Leadership B2B Advertising Agencies Paid Search Agency 83

ClearVoice

OCTOBER 10, 2022

It helps SaaS businesses establish their authority, build brand awareness, and win the trust of prospective B2B buyers. White papers. As a result, many B2B SaaS businesses outsource in order to fulfill their content marketing needs. Most B2B SaaS businesses outsource content creation to cut costs. How-to” guides.

Work Management 59

Work Management Marketing Management Paid Search Agency Advertising Agencies 59

nDash

OCTOBER 8, 2020

Sophia Harrison—B2B Product Marketing Specialist. “I Blogs, web copy, guides, ebooks and white papers are my jam.”. White papers. White papers. Rose de Fremery—B2B Technology Content Marketing Writer. “I’m Ronda Swaney—B2B Writer for Tech, IT, and Healthcare Businesses. “I’ve

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Work Management 52

Zoominfo

JULY 21, 2019

Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. For this reason, we’ve compiled more than 90 content marketing statistics surrounding the current state of B2B marketing. 25% rank their maturity level as mature.

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. Virtual events are a viable alternative to in-person and popular with attendees. Virtual event “networking.”

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Sales Engine

MAY 5, 2016

One of the biggest complaints we hear about outsourcing B2B content is that what they get back is often substandard and unusable. times more leads, and you’ve been burned outsourcing content production in the past, that number looks pretty scary. Content for Lead Generation Should Focus on Business Problems, Not Solutions.

Top of Funnel 120

Top of Funnel B2B Thought Leadership B2B Business 120

KoMarketing Associates

JULY 6, 2017

We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. By looking at the data and actionable advice these guides give you, you’ll be able to better distribute, brainstorm, develop, and promote your B2B marketing content.

Resources 124

Resources Top of Funnel Content Paper 124

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? A B2B buyer journey begins when a business realizes that they have a problem and continues until the point when they make a purchase.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Launch Marketing

OCTOBER 30, 2019

As more and more B2B tech-oriented businesses turn to content marketing for their lead generation efforts and building their sales pipelines, it seems that businesses are realizing that they need to participate in developing an effective content strategy and then create the supporting content, but may not have the resources or experience to do so.

B2B Marketing 54

B2B Marketing Tips Content Marketing Marketing Management 54

Pam Didner

APRIL 2, 2021

White papers. Some even consider apps, social media posts, email or lead magnets as different types of content marketing. Lead magnets can be case studies, eBooks, templates or checklists. Lead magnets can be case studies, eBooks, templates or checklists. Lead magnets is just a term we use to drive conversions.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Hinge Marketing

MAY 1, 2019

Hopefully, by learning from these mistakes before you build your B2B martech stack, you will not end up in a position requoting Mr. Edison. Hopefully, not by making these documented mistakes which have derailed many a well-intentioned martech stack development. Download the Lead Generating Website Guide.

Enterprise Management 93

Enterprise Management Marketing Automation Services Work Management Marketing Management 93

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . 42% of B2B marketers say they’re effective at content marketing - Content Marketing Institute. . Interactive Content Statistics. . Blogging Statistics . . #1.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122