Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will help you do just that.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. In this way, content is a long play, winning trust over time. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. But first… What exactly do we mean by the term premium content?

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Use influencers for B2B content marketing.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. More people are trying to fit content into what they’re doing.”. B2B Marketers and Their Dedication Toward Content Marketing.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. You’ve spent countless hours developing content for potential buyers. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Lead 362

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Marketing Insider Group

APRIL 19, 2021

That’s why SaaS companies win with content marketing. It’s also why we use a SaaS-based model with our own content marketing. Those challenges include: Identifying their target customers. Explaining what their products and expertise can do for those customers. Quick Takeaways: Identify your customer segments.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B. Customer case studies.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Podcasts Reach Weekend Listeners with Work-Related Content. Plus, podcasts create a personal brand for the host. for as little as $500 per episode.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Here are five brand building tips that you can use to grow your B2B business.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Sounds simple – right? But how can you do this? The answer?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies. com via Flickr (CC).

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. For example, “B2B Marketing Strategy | Launch Marketing”. As brand awareness increases, so will leads and customers. Types: There are a ton of different content types.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Onalytica B2B

SEPTEMBER 12, 2017

While their audience may be small, their influence is still significant – think customer reviews on Amazon. Often these types of influencer are hard earnt through your brand’s actions, yet can create the most powerful content that advocates your brand. Content needs to be exclusive.” Define your topical focus.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Relevant and personalised content everywhere and all the time : Interactions with prospects have become 100% virtual and the need for engagement has never been more relevant. Your prospects and customers expect you to understand them, to anticipate their expectations by offering fresh and adapted content. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Goal Setting.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

markempa

AUGUST 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Brightedge

APRIL 12, 2021

Finding new customers can cost five times more than selling to existing customers. Here are three ways to build brand awareness: Through content. Through thought leadership. Drive brand awareness through your content. Building a brand and brand awareness can be done through a data-driven content calendar.

Branding 105

Branding Brand Identity B2B Thought Leadership Thought Leadership 105

nDash

AUGUST 2, 2022

Is your health technology company publishing content online, but you aren’t seeing any results? Do you have a health tech content marketing plan in place? You must have a well-planned and executed content marketing strategy to remain competitive. What Is a Health Tech Content Marketing Plan, Anyway?

Planning 52

Planning Marketing Plans Effectiveness Content Marketing 52

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. However, standing out amidst digital content overload has become a formidable challenge. To truly stand out among the rest, it requires a thoughtful approach and creative execution.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t believe me?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. Click To Tweet.

Thought Leadership 105

Thought Leadership B2B Thought Leadership Paid Search Agency Advertising Agencies 105

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Golden Rules for Building Trust through Content. Keep your content marketing separate and distinct. Publish with consistency. Invest in quality content.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do you agree with him? Why or Why not?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Circle Studio

AUGUST 23, 2018

Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Create quality content that is relevant to your target audience (and lots of it). Here are a few examples of quality content worth considering: Blog articles.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve published in outlets like Forbes, The Hill, and Digital Journal, and have been cited as an industry expert from sites like TechRepublic, CIO, and Time Magazine.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Marketing Insider Group

AUGUST 26, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. Brands need to think and act like publishers. What is content marketing?

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

markempa

JANUARY 19, 2015

Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy. Filter content by role and by the stage of the buying process. Executives get too much undifferentiated content. Begin by asking your sales team: What questions do your customers ask most often?

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Onalytica B2B

APRIL 3, 2018

What kind of content do they tend to post? Is it written content or picture content? They have an abundance of knowledge and something to bring the table if you were to work together on some content that both of your audiences will love. They publish content that is relevant to particular topics.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

MAY 3, 2018

Thankfully, we can come to the rescue here to shed some light on what a year’s worth of success has looked like for us from our experience of running over 1000 influencer programs across B2B, B2C and not-for-profit sectors. From mommy bloggers and beauty bloggers to tech and finance experts – we’ve done it.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. Disclosure: LiveIntent is a Contently customer.). In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Work Management 114

Work Management Marketing Management Branding Brand Identity 114