Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Content4Demand

DECEMBER 27, 2018

As you heard Alicia Esposito mention in her recent video about “naughty and nice” marketing trends, influencers in the B2B space aren’t always working at the same scale as some in the B2C world… But that doesn’t mean they’re not playing a significant impact. The Value of Thought Leadership. The Value of Thought Leadership.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

Zoominfo

OCTOBER 5, 2021

Elite Marketing Pro Elite Marketing Pro is a global community of over 20,000 active small business entrepreneurs in more than 100 countries who share a common dream: Do what you love, earn unlimited income, and work from anywhere in the world by building a “lifestyle business.” We strongly recommend you go check out his YouTube channel.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Thirty-seven percent are spending more on social media this year than they did in 2011, with LinkedIn (73 percent), Facebook (55 percent), and Twitter (40 percent) leading the way.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

SEPTEMBER 13, 2011

The Week magazine recently helped answer the questions “who is doing all the tweeting…and how many people are really interested in what they have to say?&#. There are 230 million tweets sent per day according PC Magazine. Last week, Twitter announced it had reached One hundred million voices or active users.

Twitter 100

Twitter B2B Thought Leadership Thought Leadership Social Media 100

B2B Digital Marketer

MARCH 18, 2021

How many times have you posted on LinkedIn? But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Dr. Pelè’s LinkedIn: [link]. Jim Rembach (00:00): Hey B2B DM gang. Everyone is afraid to be sold. Good content diverts attention from that fear and makes people relax.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Marketing Insider Group

SEPTEMBER 5, 2023

Are you aiming to generate leads, boost brand awareness, or establish thought leadership ? A detailed whitepaper might thrive on LinkedIn but may not get the same traction on Twitter. In the B2B world, sales cycles are long and decisions are collaborative. Video Source: LinkedIn Learning 2. Set clear objectives.

Research 254

Research Content Marketing Work Management B2B Thought Leadership 254

Zoominfo

SEPTEMBER 17, 2018

Content Marketing Manager leading global content for LinkedIn Marketing Solutions. Listeners can expect interviews with authors, experts, and thought leaders sharing business marketing tips, tactics, and resources hosted by one of America’s leading small business marketing experts—John Jantsch. Listen here. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Marketing Insider Group

OCTOBER 2, 2020

Back in 2010, I started blogging on this very site but under the brand name “ B2B Marketing Insider” I started publishing my own rants and raves on content marketing, social media and marketing strategy right here because I wanted to share my experiences as a marketing insider, working at recognized company.

Ad Building 340

Ad Building RSS Lead Ranking B2B Thought Leadership 340

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

MLT Creative

SEPTEMBER 8, 2010

” We are all aware of Facebook, Twitter, LinkedIn, and FourSquare, but with a dizzying array of additional platforms, applications, and technologies, how is the marketer to find the right mix, in order to provide value to his or her organization? ” to “How is your company doing social media?”

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Brandpoint

MARCH 26, 2021

And, of course, this doesn’t represent the many social media posts, internal communications mentions, newsletter emails, blog posts, event invitations and other communications efforts that have come with this topic over the course of this content’s lifespan. And the rest: Wait a minute. The title said five ideas, not four.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Directive Agency

MARCH 7, 2019

This is a day to highlight and reflect on the valuable contributions, and significant impact women have made and continue to make in their communities and around the world. Nancy Duarte, founder, and CEO of Duarte Inc, is a communication expert and global leader in the business communications industry. Ann Handley. .

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Hinge Marketing

SEPTEMBER 25, 2019

While the B2B community still thrives on word-of-mouth referrals for winning new business, prospective clients – even in the most traditional industries – have learned to turn to digital channels first when they’re looking for someone to solve their problem. What is a B2B Content Marketing Strategy?

Marketing & Strategy 97

Marketing & Strategy Webinar Metrics Marketing Strategy B2B Marketing 97

Marketing Insider Group

SEPTEMBER 3, 2014

After making this request, I received some great examples from my friends and even some strangers on Twitter and Linkedin. But here is the complete list, separated by B2B and B2C, in no particular order. Amazing B2B Branded Content Marketing Hubs. Birchbox Magazine. Now I know there are more great examples out there.

Examples 100

Examples Content Marketing Brand Identity Branding 100

B2B Digital Marketer

MARCH 4, 2021

If you’re in the B2B Digital Marketing space, then Clubhouse and social audio might be the new way to do digital marketing. To help you take advantage of this massive opportunity, Rita Goodroe tells you how and why you should use Clubhouse for your B2B Digital Marketing strategy. Rita’s LinkedIn: [link]. B2B DM gang.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Search engine optimization, at its core, is based on relevance and authority"—and relevance and authority come from thought leadership content (e.g., Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

nDash

AUGUST 20, 2020

Written content is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. B2B Blog Post Example: Ahrefs. It’s tough to call out just one brand producing great B2B blog posts. It’s not easy to replicate the Ahrefs model for B2B blog posts.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . 45% of marketers say blogging is their #1 most important content strategy.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Varicent

APRIL 5, 2018

Today's conversation is with Tim Hughes , Co-Founder and CEO at Digital Leadership Associates, about social transformation and social selling. You are the Co-Founder and CEO of Digital Leadership Associates. Adam Gray (my co-founder and I) have set up Digital Leadership Associates to change the world. It's a broadcast mechanism.

Paid Content 71

Paid Content Cold Calling B2B Thought Leadership Enterprise Management 71

Martech Advisor

OCTOBER 18, 2019

News coverages or press mentions appear in newspapers, magazines, TV/radio news segments, or their online contemporaries. The effectiveness of this depends on the effect the influencer has on their community. Build Communities. One of the best ways to turn customers into brand advocates is to build communities.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

MAY 31, 2012

Jay’s Thought of the Week. B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format?

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. LINKEDIN : Had to be converted to social selling. 35% say they have a documented content strategy (source: Content Marketing Institute).

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. As with this year, we will be asking our community to nominate their favorite leaders in this field. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla. ColetteCote.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Valasys

NOVEMBER 5, 2018

There are many potential stories that pop into a B2B business’ mind but you need to weed through them to find a newsworthy topic that deserves a press release. As much as 80% of B2B content marketing assets are gated. In B2B marketing, the fastest growing marketing technique is the webinar. Community Involvement.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. As with this year, we will be asking our community to nominate their favorite leaders in this field. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla. ColetteCote.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Intuition Reset makes a splash by adding value to McKinsey’s ideal audience (senior management) and offering an educational experience to a wider community.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Directive Agency

JULY 8, 2019

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. We have all kinds of people using it, obviously not just marketing.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. We have all kinds of people using it, obviously not just marketing.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

LEADership

JULY 9, 2013

And we don’t give much thought to this behaviour in general. As a B2B marketer, however, this is perhaps one of the key behaviours one should pay attention to. Update your social platforms with stories that are of interest to your community of users and potential customers. appeared first on LEADership. Be Socratic.

Demand Generation 40

Demand Generation B2B Thought Leadership Social Networks B2B Sales 40

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

MARCH 8, 2011

The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. The Business of B2B Social Media by Brian Solis.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100