Thinkers360

MARCH 8, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. Her TEDx Talk, A Knowledge Mindset: What You Know Comes from Where You Sit , was published in September 2021.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. A large part of your career trajectory should be supported through ongoing education.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. But that’s okay, because thought leadership content doesn't really impact near-term results. Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Expertise-based thought leadership (55%).

Marketing Budget 342

Marketing Budget Marketing Budget Creation Budget Programs Research 342

6sense

DECEMBER 9, 2021

I’ve pondered this a lot, and here’s what I’ve figured out: what keeps me coming back here is the community — sharing a common goal, falling into the same rhythm, drawing inspiration from each other, and cheering each other on. We’re a group of different people, but once we’re together in that studio, we’re a community.

Class 62

Class Communities B2B Marketing Ad Building 62

Thinkers360

APRIL 18, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco.

B2B Thought Leadership 61

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 61

Marketing Insider Group

SEPTEMBER 15, 2020

And the experience matters a great deal, especially for those of us in B2B. 86% of B2B buyers say they’re willing to pay more for an awesome experience. Almost half of B2B buyers have completed an impulse purchase after a stellar experience. Phygital marketing optimizes the experience for B2B customers as well.

Examples 352

Examples Planning Work Management B2B Thought Leadership 352

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice.

Tactics 118

Tactics B2B Marketing Advertising Agencies Paid Search Agency 118

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. Many conferences this year are even streaming for free online. B2B Marketing Exchange.

Conference 63

Conference Advertising Agencies Peer-to-peer B2B Marketing 63

Marketing Insider Group

JUNE 29, 2020

With the current climate and ongoing pandemic still unfolding, digital events such as on of this year’s top marketing conferences , GDS Digital Summits are enabling leaders to engage and share strategies and insight for navigating unchartered territory and driving industry forward. Social Links: Facebook | Twitter | LinkedIn.

Paid Search Agency 248

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 248

Contently

DECEMBER 10, 2020

For example, in-person conferences and hosted events are a big part of how LiveIntent builds relationships and generate leads. We talk to thought leaders from publishing and marketing, and invite listeners to ask questions live using the chat function. Mayur is one of the most thought-provoking marketers in our industry.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

KoMarketing Associates

APRIL 2, 2019

B2B marketing has hit a wall. We already know that the B2B journey is powered by content as prospects want to self-educate. Thought leadership marketing is the art of positioning your company as a leader in its field. Thought leadership marketing is the art of positioning your company as a leader in its field.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Webbiquity

FEBRUARY 4, 2020

But it’s a well known secret in the industry that risk assessments are hardly ever read by leadership. Instead,we focused on joining conferences and professional associations where we heard the same things over and over: “I need more support from leadership.” “I And assessing risk is unquestionably valuable.

Budget Programs 300

Budget Programs Validation Work Management Allocation 300

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must. This year, we are extremely bearish on virtual conferences.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Martech

DECEMBER 20, 2023

Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? He interviews different CMOs from various industries and explores their thought processes and motivations. The podcast covers topics such as purpose, marketing strategy, leadership, and innovation.

Marketing AI 106

Marketing AI Ethics Planning Paid Search Agency 106

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”. 5000 Vision Conference on Oct.

Peer-to-peer 98

Peer-to-peer B2B Thought Leadership Demand Generation Conference 98

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”. 5000 Vision Conference on Oct.

Peer-to-peer 97

Peer-to-peer B2B Thought Leadership Demand Generation Conference 97

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Marketing Insider Group

JUNE 14, 2021

The audience is primarily B2B , highly educated, and higher earning. Today, businesses can directly upload videos and share creative content with their communities on LinkedIn. Share videos of events or conferences you attend. Share thought leadership. Share tutorials on how to use a new product or service.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Brandpoint

DECEMBER 13, 2021

How are you making your community a better place? Thought leadership should support Corporate Social Responsibility efforts B2B and B2C businesses alike should focus on creating valuable thought leadership content as another method of boosting your employer brand for recruiting and retention.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Tomorrow People

NOVEMBER 12, 2018

Create a trusted community for them, and they’ll stay loyal to you much longer. Customer experience is a burgeoning area of B2B marketing, elevating human touch in a world of new technology. We now have a VP of customer experience, something that every serious organization in the B2B space is going to have to start looking at.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

InsightSquared

MARCH 9, 2020

This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. Named a 2019 Top LinkedIn Sales Voice, she is a frequent speaker at top sales conferences such as SaaStr, Outreach UNLEASH, and TOPO Summit. Jill Konrath. Hilary Headlee. Becc Holland.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Marketing Insider Group

JULY 16, 2020

The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again. In most cases, there are no customer stories throughout profiles and content that support claims that leadership, sales, and marketing teams make.

Top of Funnel 160

Top of Funnel Ideal Customer Profiles Profiling Linkedin 160

BenchmarkONE

JULY 20, 2022

And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . That’s why we’ve assembled 16 real-deal thought leaders that are great resources. 16 Marketing Thought Leaders to Follow. Bryan Kramer. Adam Grant. Dorie Clark.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Onalytica B2B

APRIL 3, 2018

Topical communities are great influencers to engage and slowly build relationships with, while brand advocates are already out there advocating your brand and just need identifying and activating. 3) Influencer Persona: This focuses on the way in which an influencer shares content, and where they sit in the wider influencer community.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Zoominfo

OCTOBER 3, 2018

We are the voice of a worldwide community of more than 135,000 members committed to championing better work and working lives.” In each episode, Matt Alder interviews thought leaders and practitioners who are influencing and changing an industry. The show is hosted by Steve Boese, the Co-Chair of the HR Technology Conference.

B2B Thought Leadership 150

B2B Thought Leadership Thought Leadership Zoominfo Resource Management 150

Learn from the Pros

MARCH 11, 2024

As a B2B marketer, it’s crucial to understand the implications of this change and adapt your strategies accordingly. In this comprehensive guide, we’ll explore the cookieless world, its impact on B2B marketing, and the steps you can take to thrive in this new environment.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Brandpoint

APRIL 7, 2021

From a marketing and communications perspective, that’s what you naturally lean into as a value proposition of going to a conference,” Jody said. She explained the unique social components of her industry: “ In the financial space , there’s an exclusive element when it comes to the social piece of conferences.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Heinz Marketing

OCTOBER 4, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What I love about what Sangram has always done with Flip My Funnel, with Peak Community, it is not a hard sell, it is not, what’s the word I’m looking for, Sangram?

Top of Funnel 120

Top of Funnel Account Based Marketing Communities Cross-Selling 120

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Convince & Convert

APRIL 13, 2015

Tweetable Moments You’re not going to become a thought leader on Vine. You can’t become a thought leader in 6 seconds. My alternative subtitle for the book would be, “It is the first and only modern guide to creating and merchandising thought leadership.”

B2B Thought Leadership 142

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 142