Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. B2B Marketing. B2B Lead Blog.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

APRIL 22, 2015

With more than 7,000 passionate—and good looking—marketers registered and over 100 amazingly innovative partners in the expo hall, the energy and genuine sense of connection in the community was amazing. By this point at most conferences, lounges clear out and session attendance drops. Event Marketing b2b Consumer'

Advertising Agencies 48

Advertising Agencies Marketo B2B Thought Leadership Thought Leadership 48

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 143

ROI B2B Thought Leadership Top of Funnel Thought Leadership 143

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. What is a Thought Leadership Video?

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? On24 Growth, 2018 to 2020.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. What is a Thought Leadership Video?

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

Launch Marketing

FEBRUARY 13, 2019

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. However, realizing the full return on investment for your next event requires more than an in-depth presentation or an eye-catching booth. Pre-event marketing.

ROI 50

ROI B2B Thought Leadership Thought Leadership Digital Marketing Funnels 50

Heinz Marketing

JUNE 8, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I ask her “What were some of the leadership lessons you’ve taken from that? Anything that you thought you knew, just throw it out the window. Paul: Storytellers.

Top of Funnel 95

Top of Funnel Thought Leadership B2B Thought Leadership Work Management 95

Adobe Experience Cloud Blog

JANUARY 5, 2017

With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Refer-a-Friend. Discount Codes.

Social Media 134

Social Media Generation Webinar Metrics Lead Scoring 134

Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! And best of all—the entire conference is online (so you can watch and participate from work, a coffee shop, your mobile phone, or even at home in your pajamas!)…and

B2B Thought Leadership 48

B2B Thought Leadership Advertising Agencies Planning Peer-to-peer 48

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Create educational and fun videos to define event topics or goals.

Tips 103

Tips B2B Thought Leadership Conference Thought Leadership 103

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. As with this year, we will be asking our community to nominate their favorite leaders in this field. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla. ColetteCote.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. As with this year, we will be asking our community to nominate their favorite leaders in this field. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla. ColetteCote.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Bluetext

JANUARY 5, 2021

A favorite motion trend Bluetext has seen within the tech and B2B industries are the animation of software screenshots to act as a mini demo to play on a loop. . It is a virtual platform that surrounds your prospects with thought leadership, rich content, and interactive UX and recreates the in-person premium briefing experience.

Forecasting 26

Forecasting Paid Search Agency Trends Work Management 26

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. No one wanted to get things wrong and end up being a social media marketing disaster story.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Vidyard

FEBRUARY 2, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Virtual Conference and Webinar Statistics 3. Recommended Video Type(s): Thought Leadership and How-To 3.6 Thought Leadership Video Length 4. Beginner Online Event Tool: Zoom 4.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Top Sales Communities to Join 2.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

SEPTEMBER 23, 2021

Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Top Sales Communities to Join 2.1

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Or transitions you thought would make sense, don’t. Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Contents 1. FAQ Videos 2.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

LEADership

OCTOBER 10, 2013

As a B2B leader, I’m sure this thought comes to mind as you sift your invoices: I’m investing all this time and money into my company’s marketing campaign, but is it really worth it? This thought probably pops up as you plan your email marketing campaigns, too. 5 Stats You Need To Know About Email Marketing Today.

Email Marketing 40

Email Marketing CTR B2B Thought Leadership Banner Ads 40

Vidyard

OCTOBER 8, 2021

Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Top Sales Communities to Join 2.1

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

Fully automated simulated phishing attacks, thousands of templates with unlimited usage, and community phishing templates. Celonis reveals and fixes inefficiencies businesses can’t see, enabling them to perform at levels they never thought possible. LEARN MORE. SAP SuccessFactors. LEARN MORE. What is Celonis? LEARN MORE. CodeSignal.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Deputy aims to help businesses become more profitable, connected, and trusted by each team member — their goal is to make that happen for workplaces in every community, worldwide. Fully automated simulated phishing attacks, thousands of templates with unlimited usage, and community phishing templates. LEARN MORE. SAP SuccessFactors.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Deputy aims to help businesses become more profitable, connected, and trusted by each team member — their goal is to make that happen for workplaces in every community, worldwide. Fully automated simulated phishing attacks, thousands of templates with unlimited usage, and community phishing templates. LEARN MORE. SAP SuccessFactors.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52