Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. Immediately, I knew I had to change course and write about this new feature. The ability to tell thought leadership stories natively on the platform.

Linkedin 144

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 144

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Hands down. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. Quick Takeaways.

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 123

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 123

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! That, in a nutshell, is Social Selling. What is Social Selling?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Webbiquity

AUGUST 1, 2023

These directories are generally best for new business websites. Blogging consistently is a great way to increase the number of keywords your site can rank for in organic search, connect with prospective buyers, demonstrate thought leadership, and build up an opt-in email marketing list. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

SEPTEMBER 1, 2021

But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions. Yes, B2B can make it harder to connect directly with the right audience, it’s more specific, less generalized.

B2B Marketing 286

B2B Marketing B2B Thought Leadership B2B Thought Leadership 286

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing. Affiliate sales support independent publishing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year.

Linkedin 103

Linkedin Ad Frequency Social Media Marketing Analytics Tools 103

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 100

Linkedin Generation Marketing Budget Leads 100

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated!

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 59

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Our lead generation products have evolved over the years,” said Becky Bui, Senior Director of North American Small Business Sales at Meta. “In Some businesses need to reduce friction.”

Lead Gen 105

Lead Gen Paid Content Social Media Sales Qualified Leads 105

Sprout Social

APRIL 25, 2024

Social media strategy deck You know the ins and outs of your strategy, but does your leadership team? This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 2. Download the template 3. Get the template 18.

Social Media 105

Social Media Template Work Management Marketing Management 105

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. Which Channels Are Best for B2B Social Selling? Jump to a Section.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Heinz Marketing

FEBRUARY 13, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everybody to another episode of Sales Pipeline Radio.

Top of Funnel 101

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 101

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Why is LinkedIn so popular? Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Trade Press Services

JANUARY 2, 2024

as businesses around the globe navigated the complex world of marketing. Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Marketing Insider Group

MAY 25, 2020

You’re a marketer or business owner, after all. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers. The category (B2B or B2C) your company falls into. You know your brand. Where they spend their time.

Social Media 335

Social Media Personalization Media Brand Identity 335

Webbiquity

MARCH 4, 2019

It’s question that’s been at the center of conferences, workshops, blogs, and MBA courses for decades, and a topic of books and debates for centuries. Are some people just born with the “leadership gene,” or can those qualities and capabilities actually be taught, and learned? The Challenge. Joe Contrera.

B2B Thought Leadership 241

B2B Thought Leadership Thought Leadership Organic Leads Loyalty 241

Zoominfo

JANUARY 15, 2021

One thing is clear — lead generation has never been more central to a business’ success. Your content should present your brand as a thought leader. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Depending on your industry, this might be harder or easier in the status quo.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Heinz Marketing

MAY 26, 2021

When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. Probably one of the most popular and well known tools for growth is LinkedIn Learning. These fill otherwise wasted time with productive, thought-provoking content.

Resources 135

Resources B2B Thought Leadership Hubspot Thought Leadership 135

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Digital marketing helps small businesses build lasting customer relationships. To successfully do that, a small business needs to identify what its target customer needs so it can fulfill those demands. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Oktopost

SEPTEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? There are of course dozens of ways to encourage, incentivize, and gamify your colleagues to share the right content, at the right time. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

B2B Thought Leadership 117

B2B Thought Leadership Transparency Buyer Personas Thought Leadership 117

LEADership

JANUARY 7, 2014

In the course of my frequent travels, I meet many interesting individuals from all walks of life. That, in my opinion, is the key to establishing thought leadership. Below are 3 fundamental steps to use your B2B blog and present your organization as a thought leader in the industry: 1. Define value creation.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Peer-to-peer B2B 40

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. But blogging should remain a top B2B content marketing strategy when creating mid- to long-form content.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Marketing Insider Group

MAY 11, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. As businesses struggle to achieve growth in a challenging business environment, we’re seeing more interest and budget shifting to content marketing as the best choice for marketing budgets.

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

B2B Marketing Directions

OCTOBER 24, 2021

(If you've decided to add thought leadership marketing in 2022, or if you need to improve your thought leadership program next year, the time to start planning is now. This post describes three steps B2B marketers can take to elevate their thought leadership efforts in 2022.)

Thought Leadership 52

Thought Leadership B2B Thought Leadership Planning Paid Search Agency 52

Directive Agency

JUNE 10, 2020

We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”. LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. Brendan Hufford- Director of SEO at Directive.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

B2B Marketing Directions

SEPTEMBER 10, 2022

It's now abundantly clear that compelling thought leadership content is a vital component of effective marketing for many B2B companies. Numerous studies have shown that business buyers are increasingly relying on thought leadership content and that it has a significant impact on purchase decisions.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Guidelines Work Management 52

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52