Chris Koch

AUGUST 5, 2011

We don’t see the value of it for B2B and we want it off the table. Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook. What is B2B marketing all about? Relationships, right?

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Adobe Experience Cloud Blog

JULY 15, 2009

The next interview in the B2B Marketing thought leader interview series is with Robert Bell, Vice President of Alan/Anthony, Inc., a partnership of business development and marketing experts, and co-author of the book B2B Without The BS ( along with Louis Zacharilla). I can remember when the Next Big Thing was fax broadcast.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Sales B2B Marketing 48

markempa

JULY 1, 2013

Thomas’ webcasts are more awareness focused, delivering new thought leadership or best practices, and are strong demand generators. Webcasts enhance Lithium’s content library since broadcasts are available on demand immediately after the event and are used in lead nurturing efforts. New to B2B Webinars?

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Digital B2B Marketing

MARCH 25, 2011

By consistently providing valuable content, marketers move beyond broadcasting to anyone that will listen and begin developing an audience that specifically listens to them. Most Twitter lists are examples of curating sources, not content. link] #b2b #leadgen | 20 hours ago Get Fast, Get Smart, Get Social.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Customer Experience Matrix

DECEMBER 14, 2009

But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%).

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Webbiquity

APRIL 19, 2010

TigerDirect, Wal Mart) to consumers and b2b buyers. While many if not most marketers have adjusted to the new practices required, one still sees corporate Facebook pages with few fans and no clear purpose, Twitter streams filled with nothing but obnoxious “Hey! HP, P&G) to the channel (e.g. Buy my stuff now!&#

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Here are some key features worth noting: * Prominent Subscription Options : visitors can choose to subscribe via email (a monthly compilation of new posts), RSS, or through Twitter.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Hinge Marketing

MAY 20, 2015

Showcasing their thought leadership in blog posts, white papers, etc., Below are the key areas of a LinkedIn profile that should be thoroughly vetted: 1) Before You Edit Turn off the Activity Broadcast (go to Settings/Privacy Controls) while you edit and update. Remember to turn Activity Broadcast back on when you are finished.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Linkedin Optimization 48

EMagine B2B Blog

SEPTEMBER 3, 2013

The simple answer is that ALL social media environments can be successful for B2B. We found our clients seem to gravitate most to LinkedIn, Twitter, YouTube, SlideShare, Blogs (yes, that is social media) and Facebook. The most common discussion I have heard is the debate between Facebook and LinkedIn for B2B.

Social Media 40

Social Media Media Ideal Customer Profiles B2B Thought Leadership 40

Hinge Marketing

APRIL 20, 2016

Thoughtful online content (thought leadership) can enhance your reputation , while social media can expand the reach of your reputation. Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. Developing Your B2B Social Media Strategy: Where to Start The Seven Factors of Company Value.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Adobe Experience Cloud Blog

DECEMBER 7, 2010

The highlights: Sales Cloud- discussed Market Leadership, customer success and product innovation. Improvements to the Salesforce for Twitter app. Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Service Cloud.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. You can also follow Jep on Twitter ( @jepc ). LeadSloth on Demand Generation: Smart Tools for Lazy Marketers.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Sword and the Script | B2B

DECEMBER 26, 2023

The thoughtfulness and passion in these predictions are an inspiration. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Change and opportunity “A few thoughts: Former reporters/journalists at major media outlets creating their own paid channels. .”

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Marketing Craftmanship

MARCH 16, 2012

For starters: There are too many distractions within traditional print, broadcast and digital media channels to ensure that target audiences will notice your company’s brand exposure, remember seeing it, or be influenced by the coverage; Many types of media exposure have very little marketing value.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Marketing Insider Group

SEPTEMBER 5, 2023

Are you aiming to generate leads, boost brand awareness, or establish thought leadership ? A detailed whitepaper might thrive on LinkedIn but may not get the same traction on Twitter. It’s about building relationships, not just broadcasting messages. Your content should align with your goals. Engage and interact.

Research 242

Research Content Marketing Work Management B2B Thought Leadership 242

Directive Agency

JUNE 24, 2019

Don’t want to spend too much time, but thoughts on the Oscars this year. But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Green Book, was it deserving? We all have interests.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Don’t want to spend too much time, but thoughts on the Oscars this year. But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Green Book, was it deserving? We all have interests.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Digital B2B Marketing

MAY 9, 2013

As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. They will add the variety and perspective your Twitter stream just may be missing. Here are 15 hidden gems B2B marketers should be following. Researcher.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. But there's no question that journalism is taking a beating during this downturn.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Savanta

JANUARY 13, 2012

Thought leadership. Five reasons to develop a thought leadership strategy. B2B marketing has always been better suited to engagement over broadcast. B2B marketing has always been better suited to engagement over broadcast. The seven R’s of thought leadership. It’s a showcase.

Thought Leadership 120

Thought Leadership B2B Thought Leadership RSS Buying Cycle 120

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Brandpoint

AUGUST 22, 2018

Not only were we listed, we were in the top 25 and they wrote a line that melted my softie heart: “Another good example, @MicrosoftHelps, is an active broadcaster but also a sensitive responder, replying to queries in a casual, friendly, and helpful tone. I think B2B marketers struggle with creativity.

Storytelling 83

Storytelling Ad Building B2B Thought Leadership Enterprise Management 83

Vidyard

SEPTEMBER 11, 2019

The maximum length is 60 minutes, but you can start another live broadcast immediately after, if desired. You can broadcast for up to four hours and, as with Instagram Live, the longer your live video runs, the greater your chances that people will discover it. Make B2B videos on YouTube two minutes or less.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Sprout Social

JANUARY 30, 2020

Food for thought: it can take anywhere between six to eighteen months to close an enterprise deal in SaaS. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The SaaS customer journey is complex. PPC and social ads.

Webinar Metrics 92

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 92

Varicent

APRIL 5, 2018

Today's conversation is with Tim Hughes , Co-Founder and CEO at Digital Leadership Associates, about social transformation and social selling. You are the Co-Founder and CEO of Digital Leadership Associates. Adam Gray (my co-founder and I) have set up Digital Leadership Associates to change the world. It's a broadcast mechanism.

Paid Content 71

Paid Content Cold Calling B2B Thought Leadership Enterprise Management 71

Vidyard

FEBRUARY 19, 2021

Twitter Video Length 1.6 Thought Leadership Video Length 4. The maximum length is 60 minutes, but you can start another live broadcast immediately after, if desired. You can broadcast for up to four hours and, as with Instagram Live, the longer your live video runs, the greater your chances that people will discover it.

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. 5 Best Practices for B2B Content Marketing in 2020.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Brandpoint

AUGUST 22, 2018

Not only were we listed, we were in the top 25 and they wrote a line that melted my softie heart: “Another good example, @MicrosoftHelps, is an active broadcaster but also a sensitive responder, replying to queries in a casual, friendly, and helpful tone. I think B2B marketers struggle with creativity.

Storytelling 48

Storytelling Ad Building B2B Thought Leadership Enterprise Management 48

Brandpoint

AUGUST 26, 2019

Go beyond the Big Three of Facebook, Twitter and Instagram. Position Company Executive as a Thought Leader. Broadcasting your company’s CEO as a principal point of expertise in their industry can go a long way in building legitimacy in the eyes of consumers. Put thought and creativity into it! Get Out There.

Buzz 72

Buzz Marketing AI Product Marketing Automation Services 72

Marketing Insider Group

JANUARY 2, 2013

Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 You want to be a thought leader? It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. Become an Expert.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 2, 2012

Jay’s Thought of the Week. We are going to start off the show, as we customarily will, with my thought of the week. Jay: To me, the whole joy of Twitter, the whole reason for Twitter’s existence, was that it wasn’t Facebook. Twitter to date has been laser-focused on real-time burstable content.

Social Media 117

Social Media Media Paid Search Agency Work Management 117

Vidyard

DECEMBER 11, 2014

According to the Content Marketing Institute (CMI), video is the sixth most commonly used content marketing format, but the third most effective type for B2B brands. It takes its information-rich research to social media, using platforms like Facebook, Twitter, and YouTube to further broadcast its ideas through video across channels.

Paid Search Agency 50

Paid Search Agency Activities Video Marketing Planning 50

Hubspot

MAY 2, 2016

True North: Discovering Your Authentic Leadership by Bill George. The Arc of Ambition: Defining the Leadership Journey by James Champy & Nitin Nohria. In it, he talks all about how improvisation can improve your networking, creativity, communication, teamwork, and leadership skills. 10) Twitter Lists. April 28, 2016.

Resources 28

Resources Business Class B2B Thought Leadership 28