Remove B2B Thought Leadership Remove Blogger Remove PR
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Why LinkedIn should be your primary PR channel

Oktopost

While platforms like Instagram, X, TikTok, and Facebook offer ways to engage, LinkedIn has emerged as a highly effective tool for companies and individuals looking to position themselves as thought leaders and drive public relations (PR) objectives. In the B2B space, thought leadership is especially crucial.

PR 62
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B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script | B2B

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. More than a proactive partner: an extension of your marketing and PR team.

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PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. Both meet the awareness threshold that defines PR – hence the merging of PR and marketing – but the blog post is a more relevant way of showing your expertise. What are the differences?

Blogger 48
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PR Marketing: Quality not Quantity

KEO Marketing

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. For example, if a particular blogger writes about cutting-edge technology, send stories about your new technology.

PR 48
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Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

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120 Top People in Minnesota Tech on Twitter

Webbiquity

Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Minnesota IT Recruiter | Minnesota Headhunter, LLC | Blogger | Startup Adviser & Evangelist | Speaker & Consultant on Recruiting & HR | Photos, Sports & Fishing. Passionate about #MNtech.

Twitter 262
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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. DOWNLOAD NOW!