Top Rank Marketing
DECEMBER 29, 2023
B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.
Marketri
JANUARY 29, 2024
I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.
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Top Rank Marketing
AUGUST 25, 2023
Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 MediaPost How Might AI Affect Marketing and Communications Jobs?
Marketing Insider Group
JULY 11, 2023
Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? Sure, it’s all important for your sales pipeline, but the truth is, your customers might not care. But, it comes at a cost. Paid content is usually exclusive.
Heinz Marketing
FEBRUARY 25, 2023
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. There’s a proven approach to building sales doing what salespeople do every day—talking to customers, colleagues, and friends. Are PQLs the New MQLs in Sales?
Tony Zambito
MARCH 6, 2017
Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500.
Excelsior Research
JANUARY 3, 2022
Market Research Guide. A step-by-step guide to completing your own market research. The business still barred the market turmoil caused by the COVID-19. Also, companies have realized the importance of market research for the business. One of the major setbacks that covid caused was a slowdown of global markets.
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