Marketri
JANUARY 29, 2024
And while we’re still in the Wild West days—as evidenced by the New York Times’ lawsuit alleging copyright violations by OpenAI —the transformation is happening at warp speed. Younger, digital natives are moving into the decision-maker’s seat for B2B purchases, fueling most of the buying process to happen digitally.
Top Rank Marketing
DECEMBER 29, 2023
B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.
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Marketing Insider Group
JULY 11, 2023
Sure, it’s all important for your sales pipeline, but the truth is, your customers might not care. Because let’s face it, the shorter the buyer’s journey and sales process, the better for everyone involved. The average B2B decision maker consumes 11.4 My answer to that is one word: exclusivity.
Top Rank Marketing
AUGUST 25, 2023
Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Have you found a top B2B marketing news item we haven’t yet covered? In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.
Heinz Marketing
FEBRUARY 25, 2023
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. There’s a proven approach to building sales doing what salespeople do every day—talking to customers, colleagues, and friends. Are PQLs the New MQLs in Sales?
Tony Zambito
MARCH 6, 2017
Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500. Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights.
Tomorrow People
JUNE 14, 2022
In B2B tech, this might mean having the most efficient and effective software solution, for instance. For example, they might be lowering their prices to incentivise more sales. Focus on four aspects: Their ability to conceive and design: What technical resources do they have (patents, copyrights, technical staff, etc.)?
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