Navigate the Channel

JANUARY 10, 2024

Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. KPIs provide direction toward getting a desired result and can help businesses and marketers make informed decisions. We agree, but still think time on site is an important metric.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

KoMarketing Associates

AUGUST 11, 2015

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. The extended sales cycle we face in B2B online marketing adds to the confusion.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Heinz Marketing

MAY 8, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Most of my digital marketing career has been running campaigns for eCommerce companies. Shifting to the B2B space, I was surprised by the lack of reporting, tracking, and reporting options available in many of the tools. So, where do you begin?

Marketing Qualified Leads 96

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 96

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Test, measure, optimize and repeat.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Adobe Experience Cloud Blog

JULY 3, 2017

In this article, I segment key paid marketing metrics into three different categories. Traffic-Driven Metrics. It all starts with what I categorize as “traffic-driven metrics.” These metrics are the most commonly measured by marketers. CTR: Click-through rate of impressions to clicks as a percentage.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Metadata

NOVEMBER 15, 2018

What’s better than networking with marketing thought-leaders, while watching the Warriors at the Oracle Arena? Maybe watching the Warriors actually win, but nevertheless, last Thursday was a great night for B2B marketers in SF. We used this marketing strategy in two ways in order to target the network attending the game.

Ideal Customer Profiles 53

Ideal Customer Profiles Paid Search Agency Ads CPL 53

Ledger Bennett

AUGUST 15, 2019

The Zero-Click SEO Strategy SEO won’t be going away any time soon, there is still a huge market for it and has a high long term benefit for websites and brands alike. Make sure your marketing team is considering them all. A few strategies will help your business/website continue to draw in qualified traffic over time.

SEO 40

SEO Trends Paid Search Agency CPL 40

Only B2B

AUGUST 18, 2023

In the dynamic landscape of contemporary content marketing, the distribution of valuable content beyond one’s own platform has evolved into a strategic cornerstone. HubSpot’s research showcases an average CTR of 2.46% across industries. B2B companies report an average CPL of $43.

Cost per Lead 62

Cost per Lead Analytics CPL Top of Funnel 62

Only B2B

JULY 21, 2023

In the dynamic and ever-changing B2B environment, content syndication has emerged as a powerful strategy for organizations to enhance their brand’s visibility and generate valuable leads. To effectively gauge the effectiveness of B2B syndication campaigns, it is crucial to measure the right metrics.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Outgrow

MAY 5, 2020

It is a perfect destination for all the modern marketers out there. AMP specializes in creative branding, digital services, and market strategy. Moreover, it offers social media, analytics, paid search, and integrated marketing. Promodo specializes in providing multichannel internet marketing solutions. Epic Marketing.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. of LinkedIn’s traffic.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Metadata

OCTOBER 4, 2023

At Metadata we created a best-in-class marketing OS, designed to save time and maximize budget efficiency. Some marketers might prioritize lead volume, others might prioritize pipeline. I like to use Metamatch audiences, specifically for Facebook and Instagram, to drive traffic to our company’s website.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. In this comprehensive guide, you’ll learn how to create effective, high-converting LinkedIn Ads that can change the game for your B2B business. The answer is simple.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. What is Affiliate Marketing?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Metadata

MARCH 16, 2022

We often review campaigns for our clients, and we’re always surprised at how many marketers aren’t using the right call to action on their ads. B2B brands can use their paid social and Google Ads to: generate leads from content, start sales conversations, increase their demo requests, and eventually get people to purchase a product.

Cost per Lead 64

Cost per Lead CPL Cost Per Click Best Practices 64

Terminus

MAY 23, 2019

Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all want proof that our marketing is having an impact. But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. Sometimes hundreds.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Unfortunately, their interface is anything but intuitive, and it’s easy to make small mistakes that can cost big money. Using multiple ad variations will maximize delivery and optimize your CTR.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Buzzvil analyzed the 5.4 Buzzvil analyzed the 5.4

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. I like to think of targeting approaches as falling into one of three buckets: Warm traffic targeting. Cold traffic targeting.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. In the modern marketing era, there is no place for “winging it”. For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

ClickDimensions

MARCH 8, 2023

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. So, to help you out we have put together a list of the top 35 common acronyms used in the digital marketing world. It acts as a digital middleman.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

The ABM Agency

FEBRUARY 14, 2023

Reading Time: 8 minutes As a director of marketing or CMO at an enterprise B2B SaaS organization, you may be wondering how to create and execute an effective account based marketing strategy. All these elements must work together in order to successfully deliver results from your account based marketing strategies.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52

Single Grain

SEPTEMBER 16, 2020

When Axure first came to us, they were looking for an efficient way to generate B2B SaaS leads. Through looking at the locations report, we immediately cut 33% of spend while maintaining a cost/conversion below their target goal of $16. Overly broad keywords that brought in low-converting traffic.

Lead Generation 98

Lead Generation Sales Qualified Leads Paid Search Agency Leads 98

Launch Marketing

DECEMBER 20, 2023

LinkedIn is a dynamic hub for B2B marketing leaders unlocking access to reach a highly targeted, professional audience. Not only does this facilitate, A/B testing but it also increases ad rotation, leading to enhanced ad frequency. As a result, you can reduce costs per click and impression and even lower the cost per lead.

Advertising Benchmark 62

Advertising Benchmark Linkedin Allocation Advertisements 62

PureB2B

SEPTEMBER 22, 2021

Continue reading to find out what content syndication is and how to leverage it effectively for your marketing efforts. B2B marketers employ the process to optimize the effectiveness of their content on lead generation. It is a hybrid of content marketing and sales prospecting in many aspects.

Effectiveness 118

Effectiveness Telemarketing Advertising Agencies Sales Qualified Leads 118

Scoop.it

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points.

Planning 96

Planning Marketing Budget Creation Marketing Plans Top of Funnel 96

Albacross

APRIL 24, 2019

lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? Generate the right leads. MQL - Marketing qualified lead. Inbound marketing.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Circle Studio

OCTOBER 12, 2017

Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

PureB2B

SEPTEMBER 22, 2021

Continue reading to find out what content syndication is and how to leverage it effectively for your marketing efforts. B2B marketers employ the process to optimize the effectiveness of their content on lead generation. It is a hybrid of content marketing and sales prospecting in many aspects.

Effectiveness 62

Effectiveness Telemarketing Advertising Agencies Sales Qualified Leads 62

DAGMAR Marketing

JUNE 14, 2019

Your options to manage the relevance of your campaign include but are not limited to: Campaign structure Keyword choices & match types Negative keywords & lists Ad group segmentation Ad copy development Ad Type Landing pages CTR. In some cases, you may find that you need to completely exclude tablet or desktop traffic.

PPC 78

PPC Paid Search Agency Lead Scoring Lead Ranking 78

Directive Agency

JULY 7, 2022

Convo ads are becoming increasingly popular ads within the B2B space. Reason being, you can get directly into your target persona’s inbox, at an extremely low cost; they are a great way to get your foot in the door and deliver a quick elevator pitch with a bit more context than the standard image ads on LinkedIn.

Paid Search Agency 52

Paid Search Agency Ads Optimization Click Rate 52

Metadata

DECEMBER 8, 2021

The calculations tend to be generous, giving marketers way too much credit for the impact their marketing programs generate. What’s even more dangerous is that influenced revenue has the habit of getting marketers laser-focused on the easiest-to-measure channels instead of the highest-impact channels. Website traffic.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Directive Agency

JULY 26, 2017

Search marketing now needs to change as a result, too. How B2B Search Engine Result Pages are Evolving. Competition wasn’t nearly as fierce (or expensive) as it was today and there were only two search marketing methods to worry about (with little overlap between those two as well). Slowly work your way up the organic positions.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Metadata

SEPTEMBER 19, 2022

Targeting is arguably the most important part of a marketing campaign. And that’s what targeted marketing is all about — knowing your demographics, finding a target audience, and igniting a marketing campaign that turns potential customers into actual customers. What is targeted marketing? The 4 major consumer buckets.

Paid Content 52

Paid Content Examples Psychographics Advertising Agencies 52

Adobe Experience Cloud Blog

MAY 1, 2017

Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. Generating more leads from Google AdWords can be tough once you reach a certain threshold. and decrease the cost per lead by 38.5%.

Adwords 134

Adwords Lead Generation Tactics Lead Scoring 134