markempa

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

eTrigue

DECEMBER 2, 2021

Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. Digital marketing has transformed how most organizations market today. What’s Driving this Change?

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

InsightSquared

APRIL 23, 2019

For example, one campaign involved sending ads to the kids of the family on their social media feeds highlighting fun activities. According to SiriusDecisions , “B-to-b purchase decisions are rarely made by one person – multiple individuals are involved in a variety of buying scenarios that can exist within an organization.

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Biznology

JULY 12, 2018

Stevens about the key B to B marketing trends you need to pay attention to right now. You’ll find out what’s trending in content, account-based marketing, prospecting data, predictive modeling, social data, influencer marketing, and more. Mike Moran interviewed marketing consultant and author Ruth P.

Trends 141

Trends B2B Marketing B to B BtoB 141

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. .” They have shifted from a product-based to a persona-based content framework.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. .” They have shifted from a product-based to a persona-based content framework.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

BOP Design

SEPTEMBER 7, 2021

B2B, or B-to-B, or BtoB Marketing: General Stats. SEO > Organic Social Media, as it drives 1,000% more website traffic than just posting to social media. We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond.

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Heinz Marketing

AUGUST 28, 2021

And b-to-b is rapidly catching up in terms of customer focus, creative innovation and digital savviness. Thank you for the great read, Michael Stelzner. B2B and B2C Boundaries Are Blurring. From a marketer’s perspective, many of the same principles, objectives and strategies now apply equally.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. B2B Sales, Marketing, Social Media & Lead Generation. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

APRIL 2, 2015

Marketing is becoming almost like a social science. Look at e-commerce and social media,” he says. B2B Marketing B-to-B marketing B2B marketing database marketing marketing technology predictions real-time marketing' The number of people in business intelligence functions is rising, but still small. Like this post?

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

JANUARY 30, 2015

How should I handle unstructured data, like social media content. User-generated social media content may offer valuable insights into customer needs and issues. All this “big data” stuff is getting bigger, and meaner, every day. . But marketers first must think through how they will use the information to drive business results.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

DECEMBER 31, 2014

Then, Leadspace scours the Internet, social networks, and scores of contact databases for look-alikes and immediately delivers prospect names, fresh contact information, and additional data about their professional activities. Social networks, especially LinkedIn, are rapidly becoming a source of marketing data. Like this post?

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Paul Gillin

OCTOBER 7, 2010

And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. It seems only natural that online social interactions should be part of this profile. Social CRM introduces potentially enormous new complexity to the process. I encourage you to restrain your enthusiasm.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

markempa

APRIL 24, 2009

Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Social Pros Transcript For Your Reading Enjoyment. I’m B-to-B.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Leading Results Rambings

JULY 8, 2013

And this is where today’s discussion of social networks will start. We, as humans, can really only maintain up to about 250 active social connections at one time- and even fewer (less than 15) as our “immediate tribe or family”. How should they use that social media platform? connect without connecting!).

B to B 71

B to B Social Networks Network Marketing Broadcasting 71

Marketing Insider Group

OCTOBER 22, 2013

Content marketing and social media that seeks to meet customer needs is now more important than ever! It’s great to see a B to B brand not taking itself too seriously and having a bit of fun. Customers continue to tune out promotional marketing in traditional channels.

Advertisements 100

Advertisements Advertising B to B Content 100

markempa

MAY 24, 2010

The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out.

BtoB 120

BtoB Lead Generation B to B Generation 120

Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.

Social Media 50

Social Media Media Copyright B to B 50

markempa

APRIL 26, 2010

B-to-B email. Social media marketing. Lead nurturing. Lead scoring. International demand generation. Paid search advertising and SEO. Content development. Share the details of your proposed session. If you’re not interested in speaking but rather attending the summit, don’t miss out on the Early Bird sale.

B2B Marketing 120

B2B Marketing Paid Search Agency B to B Top of Funnel 120

Paul Gillin

JUNE 29, 2011

One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. It respects its audience.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. Check out his blog, {grow}.

Social Media 40

Social Media B to B Media Advertising Agencies 40

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. A private social network for attendees. Getty Images via @daylife. Digital is making events faster, cheaper, better.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

ViewPoint

SEPTEMBER 15, 2011

Today, ten or so years after the onset of online lead generation in the B-to-B sector, the scientist, not the lucky prospector, is the one who will win. And, marketing creates a number of other vehicles—the written word, audio, video, social/community interactions, mathematical models, etc.—to

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Generation 120

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. « Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads?

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. To be successful in social media, it helps to be human. Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

NOVEMBER 16, 2010

Inbound marketing , SEO, email and social media spending is expected to increase while direct mail, trade shows and print advertising is expected to decrease rather significantly. • 69% of responders are going to increase Social Media spending. • 59% of responders believe Social Media is ‘somewhat’ effective.

Social Media 40

Social Media Allocation ROI B to B 40

Biznology

SEPTEMBER 29, 2016

Consumers, either in B to C or B to B fall back on a perception of brand trust earned over time. Sulzberger was quoted as saying, “You’re not buying news when you buy the Times ; you’re buying judgment.” The problem with most short form content practiced is that so few practice it in favor of content farms and factories.

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL. Sellstrom/SureWerx and more.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own. When: 4:30 to 6:30 p.m.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

SEPTEMBER 2, 2011

Call it serendipity or a coincidence, but one of the best friends I’ve met through social media, Aaron Lee , wrote a blog post challenging his readers to think about what positive changes they could make about themselves in the next 30 days. 2) Engage daily on social media (Twitter, LinkedIn and Facebook).

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. This is particularly important for b-to-b companies, which establish long-term relationships with their customers. If you’re interested in social marketing, start with the social part. Do you humanize your company?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Webbiquity

JUNE 17, 2014

” 4 Ways Elite Social Brands Separate Themselves From The Pack In B2B by MediaPost. but only 31% measure it against revenue”), and developing individual strategies for each social media platform. but only 31% measure it against revenue”), and developing individual strategies for each social media platform.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

DivvyHQ

APRIL 26, 2017

Basically, it was siloed chaos,” said Dan Rosenbaum, San Francisco senior manager of content and social media marketing. We also have separate calendars for ad partnerships, website personalization and social media schedules for both consumer and b-to-b posts,” Rosenbaum said.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41