KoMarketing Associates
SEPTEMBER 21, 2017
Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. B2B Marketers and Customer Acquisition.
Online Marketing Institute
NOVEMBER 28, 2012
Design & Production. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July.
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BOP Design
SEPTEMBER 7, 2021
B2B, or B-to-B, or BtoB Marketing: General Stats. B2B vendors are behind when it comes to meeting the needs of millennials who are B2B buyers. B2B buyers are more than halfway (57%) through the purchase process when they finally reach out to a potential vendor. Source: HBR). Dialogtech). 99 Firms). Source: HubSpot).
ViewPoint
MAY 23, 2011
To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Over the last two years, we published reports on the data coming from compiled data vendors.
Biznology
JULY 23, 2014
These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. They still rely on trade shows and events for product information–second only to peers and colleagues. They want to hear from their vendors, regularly.
Biznology
FEBRUARY 28, 2014
So, over time, I have come up with a 9-point assessment strategy to help marketers determine the likely legitimacy of a potential vendor, using approaches that can be replicated by anyone, at arm’s length. I’d say that any vendor who gets more than one or two wrong answers should be avoided. Do they have a website you can visit?
Biznology
NOVEMBER 27, 2013
To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.
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