Biznology
FEBRUARY 29, 2012
Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. Find new customers.
Biznology
APRIL 24, 2015
While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. Great approach, isn’t it? Like this post?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
DivvyHQ
APRIL 26, 2017
A lot of content that we created was haphazardly put into Google Docs, but then people wouldn’t be notified about changes to documents, and things would fall through the cracks,” Rosenbaum said. The migration from Google Docs to DivvyHQ happened quickly. After an on-site demo with DivvyHQ, he was sold.
ViewPoint
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
Biznology
APRIL 25, 2012
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. A study by the Event Marketing Institute says 93% of senior executives polled find value in virtual events. Virtual events.
Biznology
MARCH 26, 2012
But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. Examples include a free case study, research report, or white paper. Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising?
Hinge Marketing
NOVEMBER 1, 2013
Our study was part of a larger study involving four other professional services industry groups. The overall study included 822 Buyers and 533 Sellers. The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 Bonus : Make a video case study.
Expert insights. Personalized for you.
80 
Let's personalize your content