Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. This is more powerful than many marketing automation products, which are largely limited to a company, contact and activity history files. This is on par with other products.

Salesforce.com 120

Salesforce.com Lead Ranking Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

MARCH 16, 2016

Users see attributes for each persona such as interests, titles, functions, tenure, and average deal size. It currently offers two products: Prospect IQ to find new prospects and Conversion IQ to market to names already in the client's database. to build personas by analyzing a sample of your existing customers.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. HS) What problem does KnowledgeTree solve? (DC)

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

accelerate agency

SEPTEMBER 21, 2021

How to increase average Customer Lifetime Value for SaaS Conclusion What is customer lifetime value? Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

How to increase average Customer Lifetime Value for SaaS Conclusion What is customer lifetime value? Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

How to increase average Customer Lifetime Value for SaaS. Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. The formula looks like this: LTV is LTV=ARPU (average revenue per user)/Revenue or Customer Churn. Average Revenue Per User (ARPU/ARPA). Conclusion. Churn Rate.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Indeed, what impressed me about Jesubi was its very tight focus on prospecting productivity.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 28, 2015

So the better analogy might be Green Revolution scientists increasing food production to feed the starving masses. Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up.

Analytics 120

Analytics API Work Management Salesforce.com 120

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Extensive pricing pressure from competing services/products at lower prices. Frequent and rapid new competitor product introductions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 14, 2013

Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. An average client starts around $3,000 per month.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. but there’s an online demo that seems to cover pretty much the whole product. An average Salesforce.com seat is around $100 per month these days.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

DiscoverOrg

AUGUST 14, 2018

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Who are the real advocates for your product? It’s also useful to look through and learn the first product or service that they purchased – their point of entry.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Salesforce.com'

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

InsightSquared

MAY 24, 2019

Following Dana, we are excited to have our VP of Product, Matisha Ladiwala share some InsightSquared updates. Colin Nanka is the Senior Director of Enablement for North American Sales and Leadership Development at Salesforce.com. His latest adventure is the subject of a documentary short called Defeating Average.

Salesforce.com 56

Salesforce.com Thought Leadership Network Marketing Marketing Management 56

DiscoverOrg

AUGUST 14, 2018

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Who are the real advocates for your product? It’s also useful to look through and learn the first product or service that they purchased – their point of entry.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Spear also retooled iDirect’s lead scoring system to better prioritize leads and improve productivity for the company’s inside sales team.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

ViewPoint

FEBRUARY 23, 2018

At PointClear, our average associate is 50. They’re seasoned pros who’ve seen a lot in the business world, and who’ve been with us for an average of 4.1 It’s a specialized tool that syncs with Salesforce.com and other CRMs. See this blog for an analysis of cost and productivity of internal vs. outsourced teleprospecting.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Customer Experience Matrix

JULY 8, 2009

Silverpop's figures may also be inflated by its consumer email production business. Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse. ActiveConversion is not new but also has a low price point. I'll explore further when time permits.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. You’re putting the law of inertia to work in your favor, and that can help shorten your average sales cycle. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Vidyard

DECEMBER 18, 2014

Focus on Pipeline Michael explained that a lot of the focus for content marketing up until this point has been on increasing production. John’s viewed 85% of two webinars and more than 90% of three product videos? Let’s take a look at the key takeaways. Looks like you have yourself a well-qualified lead right there!

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Customer Experience Matrix

FEBRUARY 13, 2014

They are vastly more likely than average to have a system in place. Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. This suggests they like the idea of marketing automation but aren''t happy with their particular product.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Marketing Insider Group

DECEMBER 7, 2020

For many product and service companies, it is an evolution. It starts with defining product-market fit. An effective CRM tool provides real-time data, trustworthy reporting, enhanced automation, and overall increased productivity. All you have to do is look at Salesforce.com, arguably the first successful SaaS tool.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Engagio

DECEMBER 28, 2020

This will only continue into the new year as a thoughtfully designed experience throughout the entire buying journey has shown to contribute to higher conversion rates, larger average deal sizes, and increased revenue. Chief Product Officer at Demandbase | LinkedIn. Investment in B2B measurement solutions will increase. Jon Miller.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? A very powerful side benefit of being on the Facebook platform. (to

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

InsightSquared

JUNE 5, 2019

Gain early access to beta features and the ability to submit product feedback directly to the company’s engineers, as well as access continuing education via the online certification platform. Lynn Herman , Senior Customer Enablement Consultant, and Andy McCarthy , Director of Customer Enablement at InsightSquared, are the trainers.

Training 27

Training Marketing Attribution Marketing Management Salesforce.com 27

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.*

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Smashmouth Marketing

JUNE 25, 2009

As with other product reviews on Smashmouth , this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Ranking 100

Customer Experience Matrix

DECEMBER 3, 2008

This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations. People who need specific features won’t necessarily find them in all products of one group or the other. Back to Pardot.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Anything Goes Marketing

MAY 26, 2007

A new email newsletter metric could be number of comments per newsletter or average amount of comments per article Receive valuable feedback : Email communication is typically one way. If the person has a question about your industry, product or service have that person contacted right away! What do I do to get this moving?

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Terminus

NOVEMBER 14, 2017

At ExactTarget, he served as CMO for 6+ years and helped grow revenue from $40M to well over $400M, through IPO, and ultimately acquisition by Salesforce.com. Because partnerships are extremely cross-functional – bridging product, marketing, sales, and customer success – senior leadership is a requirement.

Effectiveness 28

Effectiveness Video Marketing Startups Enterprise Management 28

SalesChoice

JUNE 6, 2017

It is well proven that a productive “fully engaged” brain will produce more, make higher quality decisions, when humans are calmer and more focused. SalesChoice has developed an advanced predictive and prescriptive analytics platform, and is an ISV Certified partner of SalesForce.com. A new vibe is in the air.

Top of Funnel 20

Top of Funnel Digital Marketing Funnels Sales Cycle Salesforce.com 20

Hubspot

APRIL 2, 2013

These 15 customers had an average order size of 800 rubber ducks. Expenses Per Month for the Average Customer is how much money you spend directly servicing that customer: COGS + services like training and support. You may also look into increasing the price of your product, or decrease expenses associated with an average customer.

Work Management 28

Work Management Lead Ranking Lead Scoring Marketing Management 28