ViewPoint

APRIL 2, 2013

Incorporating a marketing automation system makes taking the "personalized approach" easier than ever, says NetProspex Vice President of Marketing Maribeth Ross. Marketing Automation Software That Delivers the Most Data Wins. For B2B Marketing, Email Should be Personalized and Targeted.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

ViewPoint

JUNE 28, 2012

He adds that the major factor is the new buyer—empowered and smarter, in ways, than IT vendors—coming into provider organizations through a variety of digital and social pathways. ” Moving from Inbound vs. Outbound to Continuous Digital & Social Dialog. There’s no question about that.”

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

JUNE 8, 2012

Social Megaphones, Trustability and Great Customer Experiences. Use Customer Voices to Prioritize Social, Mobile & Automation Investments. Taking the time to learn about customers by listening in on their social interactions and understand their web behaviors will help determine where to invest.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

JULY 7, 2015

Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. One of the funniest but also most illustrative responses came from The Bridge Groups’ Trish Bertuzzi who nailed it when she said: Companies are still thinking marketing automation (MA) is the silver bullet. A key to this trend is lead scoring.

Lead Ranking 120

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 120

ViewPoint

APRIL 18, 2012

Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Social media has to be considered, too, in the context of the buyer’s journey. ” The Role of Social Media. The Impact of Mobile.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

FEBRUARY 16, 2011

Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. There were lively comments about where individuals would be if marketing automation had not been invented. This focus helps us refine the use of marketing automation and enhance the arguments for its implementation.

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

ViewPoint

SEPTEMBER 15, 2011

And, marketing creates a number of other vehicles—the written word, audio, video, social/community interactions, mathematical models, etc.—to The sales rep becomes one delivery mechanism, albeit a very important one, in telling the story. —to round out the dialogue.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Generation 120

ViewPoint

FEBRUARY 8, 2016

They should also work with the technologist to automate certain aspects of campaigns, like email or social media. They should take feedback from the storyteller and work to understand what messaging is the most effective across their target audience.

CMO 168

CMO Planning Storytelling Ad Building 168

ViewPoint

JUNE 6, 2013

Buyers have embraced collaboration with the advent of social and digital technologies, so marketers must consider internal as well as external members of collaborative networks which impact buying desisions. A teaser video followed by a gated series offer that launches a marketing automation solution can result in building quality leads.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ViewPoint

JULY 17, 2013

The hybrid salesperson will emerge, and they will be technically, culturally, socially, and skillfully diverse and astute. It is expected that 85% of buyer-seller interactions will happen online through social media and video. The average cost of an outside B2B sales call is $215-$400 per call.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

ViewPoint

APRIL 10, 2012

The Role of Marketing Automation & Social Media. Click to start video at this point —Asked whether marketing automation and social media should be within the realm of marketing only, Jonathan affirms their value for sales. The Fight for Marketing & Sales Alignment.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Automation Services Forrester 120

ViewPoint

FEBRUARY 12, 2013

Not after work if hanging out socially. Review lead scripts, web content in development, webinars in development, videos in development, best practice documents in development, talk about marketing automation in their terms not marketing terms, make them part of your team, your process. That’s time to get to know them as people.

Stats 120

Stats Trade Show Webinar Metrics Demand Generation 120

ViewPoint

JANUARY 9, 2014

Automated systems accurately score (prioritize) leads. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Social is a huge door opener and a great way to participate in conversations that would otherwise never exist. Voicemails are a waste of time. Outbound calling is interruption marketing.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

DECEMBER 10, 2013

That kind of video can be shared on social media, generating buzz about your company. The technology available today is allowing veteran field reps to work in an office and not get burned out because the potential leads are largely automated. But that’s just the first thing. Let people see how great your company is, Chad suggested.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

ViewPoint

OCTOBER 10, 2011

She is a pioneer in marketing automation—first as a beneficiary of the technology and now as an advocate and expert. Buyers can now glean a majority of information on potential solutions from the web or through social media. With marketing automation, you will be able to succinctly define your role in helping to drive revenue.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

ViewPoint

MARCH 22, 2011

Poorly implemented, a heavily automated buying process can leave potential buyers cold, and non-buyers feeling like they are "not worthy." Tony Zambito, Founder of Goal Centric and an expert in buyer personas, agrees that "in the social age it is even more important to consider the buying experiences of all the potential persona types."

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

JULY 19, 2012

” Social Media Risk: Hoping the Shiny New Technology Will Transform Us. He adds, “If your data and your marketing is a mess, and you automate it, then you’re just going to get an automated mess.” There are groups that are driving ROI from social media.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

JULY 26, 2018

Because the company uses a marketing automation system, George and Jane are always looking for content to fulfill the nurture needs of people who inquire about their products. Social media. Nurture material. They know prospects will buy from people and companies they know, and companies with applications like theirs.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

SEPTEMBER 27, 2012

Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Dave says social media has a very important role, and it’s growing. Out of that group, about 70% to 75% said social media was useful or very useful. The social buyer is real and tends to be younger.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

SEPTEMBER 24, 2015

Don’t forget all of the additional channels beyond email, mobile, and social to communicate with your prospects. An ABM “philosophy” or “strategic approach” will fail if companies simply automate bad processes, and I am sure Adam would agree with that. Direct mail can be strikingly effective here if the perceived value is right.

Account Based Marketing 120

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Leads 120

ViewPoint

FEBRUARY 21, 2011

The innovation and diligence in pioneering physical and social science discoveries of: 10. Sales lead management is a “big tent” sphere of B2B and B2C activity that includes work in all areas from sales and marketing to CRM, marketing automation, lead generation, and agencies (direct, brand, PR and internet). Rosa Parks 9.

PointClear 120

PointClear PR Lead Management Work Management 120

ViewPoint

AUGUST 30, 2012

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Social Media: Table Stakes and the Challenges Linking to ROI. He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

SEPTEMBER 19, 2011

Is it the Marketing Automation system, without which 100% follow-up would be lost? Without the Marketing Automation process, customer needs would not be profiled, follow-up would be 200-300% less and salespeople would be pursuing prospects with so little information that they appear blind to the prospects’ needs.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Automation 120

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

JULY 9, 2015

Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. They create a single workflow using a top of the funnel product that combines and processes their emails, calls, social touch points, and even includes accountability. Why did we ask? And sales is sick of it.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Automation Services 120

ViewPoint

JANUARY 2, 2018

Yet, according to CSO Insights , despite the new tools, the mobile devices, the potential of social, and so on, many salespeople are working harder than ever just to achieve the same old results or worse. The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency.

Lead Scoring 217

Lead Scoring Lead Ranking Sales Qualified Leads Budget Programs 217

ViewPoint

APRIL 13, 2012

Two reasons why marketing automation will reach a tipping point this year. Click to start video at this point — Sharing survey findings that 20% of companies are planning marketing automation implementations and another 17% are planning expansions, Jeff sees marketing automation hitting a tipping point with marketing and sales in 2012.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

ViewPoint

SEPTEMBER 12, 2011

Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. As Marc Benioff said, “Salesforce was born cloud but reborn social.” Creation of an employee social network.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

ViewPoint

MAY 5, 2015

According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. It’s good to think outside of marketing automation. Phone, postal letter, and social media add to the mix. The welcome email. For an investment of less than $50,000, within three months the IT company gained $1.2

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

ViewPoint

JULY 21, 2011

In the most straightforward terms, the risk is that letting high-value prospects progress that far without proactive engagement—and instead relying too heavily on inbound marketing and marketing automation to find, nurture, and convert them—can result in losing deals to the competition. SQLs and closed deals) at risk.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120

ViewPoint

JUNE 15, 2016

Marketing Automation Management. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Content Management (grading of the inquiry). CRM Management (grading of the inquiry). Lead Nurturing Services. Marketing Operations Department. Website Management.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

NOVEMBER 20, 2012

2013 Changes: Social Media, Mobile, Analytics & Productivity. Among the trends he sees in sales organizations in 2013: Greater adoption of social media. They want to in many ways self-provision their requirements and be self-served through automated websites. Social Media: Balancing Benefits with Loss of Management Control.

Process 120

Process Allocation Marketing Management Peer-to-peer 120