• BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Automation, Process] 10 Lessons from 10 Years Paid Search Experience
    While some people believe that this is a simple process that can be automated, Irv’s experience has taught him that it requires a combination of people and technology. You have to take into account that consumers at every stage through the search process, have specific expectations that must be met with relevant copy. Analysis.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Automation, Process] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    Phase 3 (2010-2011): Email Automation and Testing. In the process of doing more middle-of-the-funnel email promotions, we had increased MQLs but cut top of the funnel lead gen, which was trickling down the funnel and causing problems. 'Over the last eight years, lots of things have changed in HubSpot''s marketing. Email Metrics.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Automation, Process] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
    So we had a lot of dialogue, a lot of interaction, a lot of – there were some sales reports, marketing reports, both systems were accessed, the marketing automation as well as the CRM. This blog post is an edited transcript of the third part, accountability. Read part 1 and part 2 , and be sure to watch the webinar  to get the whole story.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Automation, Process] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Did you accelerate the process of identifying true prospects in a pool of suspects by capturing information along the customer journey, mapping digital touch points, and developing triggers? Then you need to instrument a process and activate the data. We are honoring excellence in modern marketing across 20 categories. Go for it!
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Automation, Process] Up Close & Personal: The Continuous Evolution of B2B Marketing
    Leveraging marketing automation tools? Only by understanding your customer and defining their comprehensive journey can you hope to deliver meaningful messages at the right stage of the process and at the right stage of their day, etc. Remember the old adage, “Don’t automate a bad process?” The answer is: Not really.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 14, 2014
    [Automation, Process] Data Management: Essential Best Practices For Getting Started
    The data audit is just what the words imply: an audit of all the data that you currently have or "The process of conducting a data audit to assess how company’s data is fit for given purpose. Email (Interactions or scoring tracked through marketing automation). 'Data is the fuel of all our marketing activities. data audit.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Automation, Process] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    Thus, the process does move closer to treating each individual differently, but always in a segment-based framework. In particular, BlueConic’s experience confirmed the importance of process and organizational change to support the new technologies. 'I’m as fond of hearing my voice as most consultants, which is very fond indeed.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Automation, Process] Hiring a Marketer: What Skill Set Should You Look For?
    These days, when your prospect gets most of the way through the buying process without talking to your sales team (or another human on your team), the typical marketer is using email and website tactics to help your brand remain in consideration and warm up those prospects. Let’s talk about what to look for. Training and Background.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Automation, Process] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
    Nowadays, the process of buying and placing online advertisements is mostly automated. The number of online display ads bought and placed using automated systems has been rising steadily for the past few days according to Dr. Fou''s research , and it is expected to continue rising steadily. How exactly are they doing this?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Automation, Process] Improving ROI with Marketing Optimization
    automation and interaction management tools – can further improve ROI. With the widespread adoption of automated tools, marketing organizations have. process. The optimization process also considers the element of time,” said Raj. and considers hundreds or thousands of variables – a serious processing task. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Automation, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    marketing automation tools to allow tracking of. before they enter the active sales process. At every level of the sales process, interactive online. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Automation, Process] Closing the Loop on Social Leads
    process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Indeed, building and. business.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Automation, Process] Ifbyphone’s Own Analysis of Search Marketing Leads Captured by Web Forms vs. Inbound Calls
    Typically, people who pick up the phone are further along in the buying process and are much more likely to turn into a customer. If you still aren’t convinced, take a look at our white paper, Tracking Phone Leads: The Missing Piece of Marketing Automation. 'Attribution is the heart and soul of marketing analytics. Findings. Web Forms.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Automation, Process] Tradeshows and Events Drive Highest Quality Leads
    Whether you’re planning a webinar for 500 attendees or an executive dinner for a dozen, you need to start with a clear picture of what you’d like to accomplish at the end of the process. The nature of your event, the time frame for the event, and your target audience will all play a role in the invitation process. What About Next Year?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Automation, Process] Get it in Writing: The Benefits of a Sales and Marketing SLA
    Sam is an expert in marketing automation as well as lead management – in addition to his role at Lead Lizard , he has worked as a consultant for more than a dozen leading companies. The end goal is better alignment between sales and marketing and an optimized process that accelerates your revenue cycle. Number of qualified leads.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 10, 2014
    [Automation, Process] Grab the Low-Hanging Fruit: How Best-in-Class Companies Leverage a 360-Degree Customer View
    For starters, the Best-in-Class are 66% more likely than All Others (63% vs. 38%) to integrate all their customer-facing CRM, marketing automation, contact center, help desk) with the vital back-office processes and platforms such as order management and ERP. Figure 1: Best Practices for High-Performing Customer Relationship Managers.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Automation, Process] Top Trends in A/E/C Marketing for 2015
    You can imagine why such a process is important. Today, marketing automation software can help facilitate these facets of an agile marketing strategy. '2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Automation, Process] The Next Era of Marketing: Hear from Seth Godin
    And the ad agency isn’t the last step of the process anymore;? And all of them are generating big data, enabling predictive analytics, feeding into marketing automation with a lot of personalization. 'Author: Sanjay Dholakia Welcome back… and for those that are new — welcome! He was hired by Yahoo! And…here, here! five years.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Automation, Process] The Characteristics of a Marketing Automation Expert [Infographic]
    What does it take to become a marketing automation expert? Whether you're a little bit geeky, a flowchart freak or just a fan of learning and sharing knowledge, you can rock your marketing automation programs with just a few key qualities. Here are the characteristics of a true marketing automation expert.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Automation, Process] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    Are your sales and marketing teams using the same terms to define their processes? What effect does your technology stack have on your marketing automation strategy? They invested in a digital media strategy but realized that driving leads to their website was not enough if those leads didn’t make their way to sales. And so forth.
  • VIDYARD  |  MONDAY, DECEMBER 8, 2014
    [Automation, Process] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
    When complemented by the power of a marketing automation platform , videos might even be platinum. Here are four big business wins that can be realized by integrating video marketing with marketing automation: 1. The form was created with – and hosted on – your marketing automation system in just a few clicks. Nuff said.
  • MARKETING ACTION  |  MONDAY, DECEMBER 8, 2014
    [Automation, Process] Sales and Marketing Alignment vs. Integration, Part 2: Driving Change
    Ask for sales to help in things like developing the process. Put a process and a system and a strategy in place that’s going to give them qualified opportunities, so they’re not wasting their time chasing tire-kickers. This blog post is an edited transcript of the second part, driving change. I’m a big sports fan.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 8, 2014
    [Automation, Process] Lead Nurturing in 6 Simple Steps
    Lead nurturing can be executed without expensive marketing automation tools; there are plenty of simple, low-cost platforms to start off with. general rule is to bring sales people into the process about six months before the targeted purchase time. 'Tweet What’s the quickest, cheapest way to implement lead nurturing? Step #1. Step #2.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Automation, Process] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. Nor is it surprising to see CRM and marketing automation rounding out the top three. ” he says.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 5, 2014
    [Automation, Process] Don’t Make Me Play Whack-a-Mole with your Marketing Popups
    'Today successful marketing programs include automation and technology. At the end of my review, I wanted to view the information about the survey methodology and process. But it’s important to remember that marketing systems and tools don’t ensure success. was going to write about another topic for today’s blog.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Automation, Process] 12 Clever Ways to Use More Visuals on Social Media
    This means that you record a long process, and your hyperlapse video plays it back in a much shorter time. 11) Automate Facebook Graphics. 'If there is one thing you should try to do to increase the impact of your social media, it’s adding visual marketing to your posts. 1) Maximize Twitter''s Images. It''s hard to write good. Post by.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Automation, Process] 5 Kid-Friendly Cookie Marketing Lessons for Girl Scouts
    In a similar initiative, many scouts will be able to use the Girl Scouts'' new cookie selling mobile app to take in-person orders, process credit card information, and automate direct shipping. 'Better get another gallon of milk -- Girl Scout cookies have gone digital. Online Marketing Lessons for Girl Scouts. 1) Setting Goals.
  • ANNUITAS  |  THURSDAY, DECEMBER 4, 2014
    [Automation, Process] The #FAIL with Automation
    'Marketing automation has helped change the way we think and approach marketing. However, there is a downside to automation…. Automation is the downside of automation. However, just because more people are using marketing automation doesn’t mean they are getting it right. Again, automation is powerful.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Automation, Process] Top 5 Tools for Enterprise Marketing Teams
    Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. Conceptualizing, writing the content, and designing the visual elements is a difficult process that requires input from several team members and often has many moving parts. General
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 3, 2014
    [Automation, Process] 8 Free Research Reports to Guide your 2015 Marketing Plan
    The State of Marketing Automation 2014: Processes that Produce. What does it take to use marketing automation like Best-in-Class companies? This Research Report examines the state of marketing automation adoption, and looks at Best-in-Class approach to mastering the people, process, and technology of modern marketing.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 3, 2014
    [Automation, Process] Sales and Marketing: Alignment vs. Integration
    Despite improved processes and protocols due to conversations and best practices on sales and marketing alignment, there’s still a silo mentality. And so I often go back to those early days before we had automation, before we had a lot of these things today. I’m a process guy. believe in sales process.
  • VIDYARD  |  TUESDAY, DECEMBER 2, 2014
    [Automation, Process] How to Use Video to Drive, Engage, and Qualify Leads
    every demand gen conference ever, but it’s no surprise that your prospects are contacting sales much later in the buying process than they used to. Gone are the days of sales people making the first move – by the time your buyer calls you, they’ve completed over 70% of the buying process on their own. So … hoorah!
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Automation, Process] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    'Recently, I came across a really depressing statistic about the marketing automation buying process: According to a study done by VentureBeat , 70% of marketers who purchase a system are either unhappy or only marginally happy with their software. Part of the answer is to ask the right questions during the software selection process.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Automation, Process] Marketing Automation: Lessons from 4 case studies
    'Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. Lincoln said the automation solution was even integrated with SmartBear’s webinar platform.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Automation, Process] How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns
    Automate Campaign Membership Salesforce does not provide a way to automatically associate leads or contacts with a campaign, so it is up to you to add your members. Automating the process for adding leads and contacts to campaigns can save a lot of time, as well as a lot of headaches. Enter the Salesforce campaign object.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 26, 2014
    [Automation, Process] Content Marketing = Sales $, otherwise, Don’t Do It
    They lack a marketing automation system to deliver the right content at the right time to the right person. Remember, the goal of content marketing is to move prospective buyers through a buying process. 'The award-winning marketing expert, Jeff Ogden of Find New Customer s finds a lot of marketing content on BtoB sellers websites.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 25, 2014
    [Automation, Process] I’m Thankful I’m Not Thankful For…
    With the rise of marketing automation, there are no excuses if you send the wrong message to the right person. 78% of Best-in-Class marketers who are using marketing automation have adopted database segmentation functionality. These are all questions that you should be able to answer if you’ve implemented marketing automation.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Automation, Process] The Never-Ending Cycle: Content Informs Data Informs Content
    Content also needs to be developed strategically, with an eye towards meeting customers at the right stage of the sales process with the right content and moving them down the funnel. 'The most effective content is informed by strong data. The most effective data is driven by great content. But all too often these two don’t work in concert.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Automation, Process] Lead Nurturing: What it is, and what it is not
    Stage in buying process or interest. Lead Nurturing: You can’t automate trust [More from the blogs]. with automated emails [MarketingSherpa case study]. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. Starting to get my point? Examples of what is NOT lead nurturing: 1.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Automation, Process] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    Mongo is also fast and scalable and good for analytical processing in general. There are no standard integrations for marketing automation or CRM. On the other hand, the modeling is fully automated, while many other systems require at least some manual set-up for each new model. Sailthru is a good example. customer profiles.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 21, 2014
    [Automation, Process] Women in Manufacturing: Mary Fitzgerald, Acme Wire Products
    Acme Wire Products creates custom wire products such as lacrosse face masks or wire cages, wire baskets for the automation, food and medical industries, metal guards of all types, CNC wire forms, and even sometimes “mystery” components whose use is classified. The siblings streamlined operations and added automation.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Automation, Process] It’s the Little Things: How HubSpot Writes Microcopy
    Whenever the product team starts working on a new feature, she''s involved in the early-stage design process and helps sort out where the feature needs copy, help text, and so on. She also writes and edits microcopy in customer communications (such as automated emails and alerts) and on the main HubSpot website as needed. Her favorite?
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 20, 2014
    [Automation, Process] Five Recipes for Marketing and Sales Disasters
    That’s why marketing automation research shows that 78% of Best-in-Class marketing automation platform (MAP) users leverage database segmentation / targeting functionality. For more on serving up the right results with marketing automation, read: State of Marketing Automation 2014: Processes That Produce.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Automation, Process] A Beginner's Guide to Retargeting Campaigns
    Same end result, but the process is a little more convoluted. So marketers need to be prepared to help their buyers through that convoluted process. We''ll walk through a step-by-step process on setting up a retargeting campaign and measuring its success. But in reality, the buyer''s journey is probably not so linear. Awareness.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Automation, Process] Lead Scoring Strategies for Agencies: Best Practices
    To find out, I talked to Sam Boush, President of Lead Lizard, a marketing automation agency (and Act-On partner ) based in Portland, Oregon.  Lead Lizard serves clients from a multitude of industries around the world, and they’re dedicated to helping these organizations get more value out of their marketing automation and CRM systems.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Automation, Process] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    Plus, we all thought we could push a button, send out a bunch of automated messages and voila, prospects will come beating their way to our doorsteps.  The dream of automation in social media marketing is not dead. 'About a year ago, we sparked a heated discussion over email marketing vs. social media. What’s even better? It’s free!
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Automation, Process] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides , including the B2B marketing automation vendor selection tool, the VEST report. Define your processes. DAVID :           Then once you have the goals, you begin to define the processes that you need to achieve those goals.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Automation, Process] How to Achieve the Right Blend of Art and Science for Marketing
    It is the creative process that allows us to arrange elements in a way that appeals to people’s senses or emotions. Tools and Process:   Blending art and science will require the right tools and processes. Make sure that your processes and workflows also support the synergy of art and science. Integrating Art and Science.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 13, 2014
    [Automation, Process] The Biggest Mistakes Marketers Make Buying Technology: David Raab and Atri Chatterjee Discuss
    He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides , including the B2B marketing automation vendor selection tool, the VEST report. I''m assuming that''s because really when you look at it, Marketing Automation Atri Chatterjee is Act-On’s Chief Marketing Officer. Thank you.
  • B2B MARKETING BLOG  |  TUESDAY, NOVEMBER 11, 2014
    [Automation, Process] Perfectly timed crap is still crap
    'Marketing automation software is an amazing tool. It executes repetitive tasks and reduces the risk for human error - effectively saving time during the lead gathering and nurturing process. Basically, we love marketing automation because it can make our jobs as B2B marketers easier. Read More. Content
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 11, 2014
    [Automation, Process] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
    KoMarketing’s B2B Website Usability Survey , for example, seeks to uncover the role vendor websites play in the B2B buying process, information that can help marketers focus on what matters most to their customers. 'I’m not a huge fan of Hemingway. I Like, I get it guy! I what’s not written on the page). What Lies Beneath.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 11, 2014
    [Automation, Process] What Defines a Qualified Phone Lead and Where Should It Go?
    And it makes sense: inbound phone leads tend to come from people further along in the buying process. Thinking of it as a step-by-step process is often helpful, beginning with call qualification and ultimately examining post-call data to understand how to optimize your marketing for what works. Do you have multiple stores or offices?
  • ANNUITAS  |  TUESDAY, NOVEMBER 11, 2014
    [Automation, Process] B2BCamp and the Evolution of the “Unconference”
    Getting people AND process AND content AND technology to work together.”. Over the past five years, “the ATL” has been steadily building a reputation as an emerging market for demand generation, marketing automation and marketing tech leaders. One live tweet even remarked, “… crash course in marketing automation.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Automation, Process] Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]
    Host Analytics provides Enterprise Performance Management software in a software-as-a-service model to help companies automate key financial processes like planning and budgeting, financial consolidation, reporting, and analytics. Marketing Technology Podcasts
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 10, 2014
    [Automation, Process] How to Create a Sales Enablement Culture in Your B2B Company
    From a strategic standpoint, we can now use sales and marketing analytics to help us determine what areas of sales enablement are most needed to map out the best processes for each company’s sales and marketing machines. Set up a comprehensive sales and marketing pow-wow when you’re re-organizing the sales enablement process.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Automation, Process] Marketing Automation and SMBs – an Overview
    Because of that past, it is fun to have the tables turned on me, and a few weeks ago I agreed to be interviewed on the topic of marketing automation and small- to medium-sized businesses (SMBs). Why marketing automation software is relevant to SMBs. major factor is how marketing automation can help optimize the SMB marketers time.
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Automation, Process] 4 Insights from the Web Design Trenches
    If you’re going to go through the website redesign process, which is not always a short, painless, or inexpensive one, if you’re going to spend the time and resources on a website redesign, you better hope to get more out of it than a cosmetic facelift. You’re adding another step into the process. Here’s a transcript of our chat.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 6, 2014
    [Automation, Process] Always Be Improving: The 5 Rules of A/B Testing
    Along with this gospel, there are five more rules of A/B testing that demystify what might seem like a tedious, overwhelming process. The best tests take time, so build testing into your process from the beginning, every time. Try inserting an A/B test that sends variations of that automated email. Always Be Testing the Market.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 5, 2014
    [Automation, Process] Why inbound marketing messages should be sent on a regular schedule
    Any good email management service will have the functionality to automate this process. 'When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. If you don’t, then your lists will decay even faster than they already are. Do this right away. discount, whitepaper, etc.)
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Automation, Process] The Secrets to Building a High-Growth Marketing Team
    Once you figure out the structure of your team and the roles that you need to fill, then it comes down to creating an efficient process for finding and closing the right candidates. have seen a lot of processes fail and a lot succeed. The Hiring Process. 'Congratulations on that budget approval! Let’s kill that, too! hiring
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Automation, Process] Lytics Adds Marketing Recommendations to a Customer Data Platform
    million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”. Data and analytics are included in the system; execution is not.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Automation, Process] Dynamic pricing done automagically
    No, Wiser.com has been able to automate the process using big data to automate retail price intelligence, enable dynamic pricing, and ensure price optimization. Forget offshoring, outsourcing, or the minimum wage, it’ll be robots, big data, super-computing, the Internet, and automation that will get us all fired for good.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 4, 2014
    [Automation, Process] Why Buying Marketing Technology is Hard: David Raab and Atri Chatterjee Discuss the Obstacles
    He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides , including the B2B marketing automation vendor selection tool, the VEST report. Then you have all the mechanics of actually managing a selection process, which some IT people are trained to do, but marketers are not.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Automation, Process] 14 Key Takeaways from the B2B Content Marketing Report
    There are simply too many variables in the equation: price, product features, sales processes and skills, and the fact it takes multiple brand exposures (you’ve likely heard of the advertising rule of seven ) before a prospect will buy. …and strategy (often) includes automation. Current customers may be under-valued.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Automation, Process] Introduction to Lead Management
    Lead management is a multi-stage process that manages the conversion of sales leads to customers. It’s the process of managing and tracking customer interactions from first contact to close. Here are the 5 major stages of an effective lead management process: Lead capture (Generating inquiries). Processes. Are they a fit?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 1, 2014
    [Automation, Process] Seven Marketing Automation Myths to Ignore - Illustrated Edition
    ll be giving a speech in Milwaukee next week on marketing automation myths, and early in the preparation process had the idea of illustrating it with mythical creatures from the films of Ray Harryhausen, the stop-action animation genius whose best known images are probably the skeleton warriors in Jason and the Argonauts (1963).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Automation, Process] Wise.io Provides Another Choice for Automated Predictive Modeling
    It can handle pretty much any type of data and includes advanced natural language processing to extract information from text. automation. has almost fully automated the data loading, variable selection, model building, and scoring processes. had already planned this week to write about Wise.io as the subject. inputs.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Automation, Process] Turning Website Visitors into Leads
    It also does email marketing and automated programs, so as people fill out forms you can then put them into an automated nurture campaign based on their interests. It really takes a lot of the manual process of marketing out of it, because you’ve got a path that they take. JIM : Janelle, welcome to SLMA radio. Bring it up.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Automation, Process] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Advances in technology now allow us to cost-effectively capture, store, share, analyze and visualize these data – things like faster CPUs, cheaper memory, and massive parallel processing. For the most part, companies rely on instinct and, perhaps, lead scoring via marketing automation. The second is about the technology. It is now.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Automation, Process] Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
    That’s why marketers are now establishing processes to define what a quality phone lead is for their business, then implementing technologies to help weed out the bad calls and route the good ones to the best sales rep or store. Related Stories Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation Boo!
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Automation, Process] Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]
    With a deluge of messages and media in the landscape today, however, the process is more complex. Media Measurement: Whereas it was always difficult to measure the impact of traditional public relations, Mark defines how product marketing can now be measured and automated from first touch through to converted sale.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Automation, Process] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    An article about marketing automation will feature our Modern Marketer’s Field Guide. 'Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? How do we stand out in an increasingly dense information world?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 29, 2014
    [Automation, Process] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
    'Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could.  According to Bulldog Solutions , companies that invest in marketing automation solutions see 70% faster sales cycle times. Email Marketing to the Max.
  • MARKETING ACTION  |  MONDAY, OCTOBER 27, 2014
    [Automation, Process] LEGO Education North America Builds a Winning Strategy Using Marketing Automation
    Read on to learn how all the pieces fit together as the LEGO Education team went through the process of finding and adopting a technology solution for their unique needs. LEO: Tell me why you decided to implement marketing automation. That included automated emails, reporting on email results, and list management that was easy to use.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Automation, Process] 10 Ways to Optimize Your Lead Conversion Rate
    Improve your lead qualification  process to increase “sales ready” lead conversion rates. This is where using marketing automation can help you understand more about your customers based on what content they’re engaging. Improve Sales, marketing systems and process alignment. Does this sound like you or someone you know?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Automation, Process] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. automated modeling crm marketing automation predictive analytics predictive marketing predictive modeling salespredict
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Automation, Process] Getting Down to Business: Nurturing Leads
    DAVID :        The cold call process is one way of winnowing that down – it becomes a real numbers game. LAUGHTER] It was a tough process. And through that process, didn’t you eventually get somebody interested in your product, and you maybe did a demo or showed them how it could benefit their business? Am I wrong?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Automation, Process] Can Marketers Predict and Measure Influence, Down to the Dollar?
    Blue Yonder , another contender, has a team of scientists powering its software, which pairs predictive analytics with automation to create “automated, high-performance forecasts for buying behavior.” Although automation in this area may be fraught with risk, predictive modeling does provide some potentially powerful data.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Automation, Process] 5 Email Metrics that Matter to Marketers
    Your marketing automation service provider may be able to provide feedback about potential issues around your IP address. Be sure this is an optional step during the unsubscribe process. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did they hate it?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Automation, Process] 5 Email Metrics that Matter to Marketers
    Your marketing automation service provider may be able to provide feedback about potential issues around your IP address. Be sure this is an optional step during the unsubscribe process. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did they hate it?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Automation, Process] Customers are still King.
    G2 Crowd ran the crowd-sourced review process for all the companies attending DF-14 and made public the results of all solutions that had 10 or more reviews at G2 Crowd GridScape. For that matter, why are we the fastest-growing marketing automation company? This is a continuous journey for us. The people’s choice. Corporate
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Automation, Process] Customers are still King.
    G2 Crowd ran the crowd-sourced review process for all the companies attending DF-14 and made public the results of all solutions that had 10 or more reviews at G2 Crowd GridScape. For that matter, why are we the fastest-growing marketing automation company? This is a continuous journey for us. The people’s choice. Corporate
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Automation, Process] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    It’s easily automated and leads to results. When paired with marketing automation, lead nurture becomes quick and easy. With automation tools, you can trigger email actions, send personalized messages and communicate timely information with less effort. Guest post by SalesFusion  with Resource Box below. It leads to sales.
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Automation, Process] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    In a presentation by the IDC Executive Advisory Group, it is predicted that by the end of 2014, 60% of CMOs will have a formal recruiting process for hiring advanced marketers. believe there are 3 essential components of this learning process: EXPLORE: There is a plethora of choices in the world of B2B marketing. Leave me a comment.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Automation, Process] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. In either case, marketing automation can become a powerful ally, because it can actually reduce costs while increasing productivity. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Automation, Process] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. In either case, marketing automation can become a powerful ally, because it can actually reduce costs while increasing productivity. But what if you have a small team?
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Automation, Process] Where’s the Passion in B2B Marketing?
    In this age of automation, depersonalization, scoring and measurement, I’m not seeing the human touch and connection in B2B marketing. How can we humanize the process and actually build relationships? 'Tweet I’m writing this post at Dreamforce 2014. According to this study, the U.S., we need to be engaged ourselves.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Automation, Process] Dreamforce 2014: Process Is More Important Than Analytics
    The most impressive demonstrations were operational processes such as remote order-taking and customer support, which are far removed from traditional sales automation. really good organization has smoothly running processes that handle each situation according to rules that require little or no judgment. It’s that simple.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Automation, Process] Rated I: For Strong Infographic Content
    'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. Infographic creation doesn’t have to strain an already strapped team; in fact, the process can be pretty quick and pain-free. Infographics for everyone!
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Automation, Process] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    This blog post is an edited transcript of the Act-On Conversation Skip and Janelle had about the new sales landscape and how lead-qualification processes must change to align with today’s reality. But now with marketing automation tools, you’re getting hundreds – even thousands – of inbound leads that are already somewhat qualified.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Automation, Process] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    This blog post is an edited transcript of the Act-On Conversation Skip and Janelle had about the new sales landscape and how lead-qualification processes must change to align with today’s reality. But now with marketing automation tools, you’re getting hundreds – even thousands – of inbound leads that are already somewhat qualified.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Automation, Process] Getting Your Customers Out of Line With a Virtual Call Center
    We all know these struggles, and it’s even more frustrating when it seems that there are a thousand simple ways for the airlines and TSA to expedite the process of commercial flying. Wouldn’t it speed up the process infinitely with just a few more employees? 'Airports always provide numerous sources of frustration. Virtual Call Cente
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Automation, Process] The Evolution of the Sales Role
    The process of a sale no longer unfolds over just one platform; however in many cases it does involve multiple buyers. The collaborative process involves more than just products. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Sean Jones, business writer with a primary focus on the marketing sector.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Automation, Process] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Automated email testing lets you take some of the risk out of trying new things. Marketing automation makes it easy. It doesn’t always have to be complicated, but it should be an integral part of your development processes. Email Marketing Marketing Automation A/B test email email marketing split testing testing
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Automation, Process] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Automated email testing lets you take some of the risk out of trying new things. Marketing automation makes it easy. It doesn’t always have to be complicated, but it should be an integral part of your development processes. Email Marketing Marketing Automation A/B test email email marketing split testing testing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Automation, Process] F1 Racing and Data: The Developments, Challenges & Rewards
    That simplifying of systems and processes applies readily to marketing. ” In marketing parlance it means there no matter how automated things become, there will always be the need for good old-fashioned human interaction. 'Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Automation, Process] Marketing Automation Tips for Manufacturers
    'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Select the right Marketing Automation Solution. Automate, then dominate! link].
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Automation, Process] Marketing Automation Tips for Manufacturers
    'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Select the right Marketing Automation Solution. Automate, then dominate! link].
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Automation, Process] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Marketing Automation’s Growing Role in Customer Lifecycle Management. This blog post is an edited transcript of the Act-On Conversation Lori and Atri held about the role of marketing automation in the spectrum of the customer lifecycle. 'An Act-On Conversation. ATRI: Great.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Automation, Process] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    Similarly, IT resellers need to move to a recurring revenue model and offer services on the software most in demand today -- inbound marketing and marketing automation software. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The Switch to SaaS. Similar Model.
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