MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 15, 2014
[Automation, Process] Quantifying the Value of Social Media Engagement in B2B Marketing
MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 15, 2014
[Automation, Process] Improving ROI with Marketing Optimization
automation and interaction management tools – can further improve ROI. With the widespread adoption of automated tools, marketing organizations have. process. The optimization process also considers the element of time,” said Raj. and considers hundreds or thousands of variables – a serious processing task. Market.
MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 15, 2014
[Automation, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
marketing automation tools to allow tracking of. before they enter the active sales process. At every level of the sales process, interactive online. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. Belong In Every Content.
MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 15, 2014
[Automation, Process] Closing the Loop on Social Leads
process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Indeed, building and. business.
FATHOM | THURSDAY, SEPTEMBER 18, 2014
[Automation, Process] 3 Takeaways for B2B Marketers from Content Marketing World
For the curated content they use, they’ve found that this can’t be an automated process. 'Last week I had the pleasure of attending a portion of Content Marketing World, held right here in Cleveland. After pouring through the notes I took during the B2B track sessions I attended, I noticed some common themes. Be an expert.
MARKETING ACTION | THURSDAY, SEPTEMBER 18, 2014
[Automation, Process] The 3 & 5 of Winning Drip Marketing Campaigns
It’s about the power of drip marketing and, in particular, automated drip nurturing marketing. Drip marketing is an ideal purpose for your content marketing engine because it allows you to deliver relevant, timely information to your target audience based on where they are in the decision-making process and what they’re interested in.
THE POINT | WEDNESDAY, SEPTEMBER 17, 2014
[Automation, Process] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.)
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 16, 2014
[Automation, Process] My 4-Step Process to Marketing Research for Content Creation
When I’m writing a new piece of content for AG, I go through a specific process. Let’s talk about the first process in my content marketing efforts: research. This is the process of finding marketing research, insights, and quotes from professionals that benefit your readers. 4) Know your process for filtering information.
VIDYARD | TUESDAY, SEPTEMBER 16, 2014
[Automation, Process] Good idea? Adding Video to Your Email Campaigns
As it turns out, online audiences can actually process visual data 60,000 times faster than text alone , so adding a video is a huge win when it comes to both information retention and snagging the attention your brand deserves in the first place. Sold on the value of video in email? You can also watch the first episode in the series here.
VOICE-BASED MARKETING | MONDAY, SEPTEMBER 15, 2014
[Automation, Process] 3 Ways Marketing Automation Is Good for Your Business
'At this point, most marketers have heard the term “marketing automation” and the way it can positively impact businesses. But in case you’ve only overheard the benefits, here are three of the most basic ways that marketing automation adds something good to your business. Marketo) Marketing automation drives a 14.5% No problem.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 15, 2014
[Automation, Process] How to Win at B2B Video Marketing
If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Make sure to synch forms with your marketing automation. Align Video Marketing with Your Funnel. Use Video to Expand Your Reach & Create Awareness. Think : Entertain & Entice.
HUBSPOT | MONDAY, SEPTEMBER 15, 2014
[Automation, Process] 6 Essential Social Media Lessons From Top Executives
Because if people are looking you up -- especially during any part of the sales process -- it’s because they want to know as much about you to gather whether you and your company are trustworthy enough to do business with. It’s also not that uncommon to automate publishing. What can they teach us? Ready? And guess what?
MARKETING ACTION | MONDAY, SEPTEMBER 15, 2014
[Automation, Process] How Data Science Is Transforming Sales and Marketing
That is the promise of predictive analytics technology when applied to sales and marketing automation solutions. Companies like salesforce.com have been wildly successful in automating sales processes in organizations around the world. 'What in the world is data science? And why should you care? Like a Magic Crystal Ball.
CRIMSON MARKETING | FRIDAY, SEPTEMBER 12, 2014
[Automation, Process] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.
MARKETING ACTION | FRIDAY, SEPTEMBER 12, 2014
[Automation, Process] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
lot of the tools we marketers use, like automation, now shifts over in some cases for the sales team to take advantage of. Marketing Automation Sales & Marketing Alignment integrated marketing marketing and sales alignment marketing automation multi-channel marketing Atri Chatterjee is Act-On’s Chief Marketing Officer.
FATHOM | FRIDAY, SEPTEMBER 12, 2014
[Automation, Process] What I Learned by Monitoring Competitors in Higher Education
Trademark Violators: TSM makes this easy with its setup automated emails you can use to submit your trademark violations directly to the engines for faster processing. 'My post, below, was also published by The Search Monitor on September 4, 2014. During the peak season, we do a lot of competitor monitoring. Need even more detail?
HUBSPOT | THURSDAY, SEPTEMBER 11, 2014
[Automation, Process] Do You Know Jack? How to Delight Your Most Important Marketing Asset
For this reason, it’s imperative for businesses to be human and personable, making each customer feel special through every step of the buying process and long after. Marketing Automation. Marketing automation can help you do just that. 'This post originally appeared on the Insiders section of Inbound Hub. End of story.”
ANNUITAS | THURSDAY, SEPTEMBER 11, 2014
[Automation, Process] Demand Generation Strategy Rules NOT to be Broken
Well, it’s not a marketing strategy until you stump the marketing automation platform. Design your marketing strategy around what’s right for your business – your buyers, their buying process, your content, your qualification model and your revenue goals – not the tool. 'I’ll be the first to say that rules are meant to be broken.
HUBSPOT | THURSDAY, SEPTEMBER 11, 2014
[Automation, Process] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
By placing emphasis on creating value for your leads with relevant content and education during early email communication process, you will help foster a mutually beneficial relationship and lay the groundwork for a more successful close. 'Properly engaging in conversations with someone is the most important part of developing a relationship.
VOICE-BASED MARKETING | WEDNESDAY, SEPTEMBER 10, 2014
[Automation, Process] Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI
m presenting them as an integrated, step-by-step process, but you may choose to use just one or two of these techniques, depending on the nature of your campaigns and business. Step 2: Keyword Spotting for Automated Call Quality Scoring The next step after filtering out the bad calls is to score the quality of the ones sent to sales.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 9, 2014
[Automation, Process] The Four Big Wins of a Marketing Calendar
These disconnected, antiquated processes slow down marketers at companies of all sizes, and the larger or more virtual the team, the bigger that problem becomes. Diederik Martens, Global Marketing Automation Manager, Quintiq @Diederik. 'Author: Chandar Pattabhiram We marketers have a lot on our plates. And marketing is a team sport.
BIZNOLOGY | MONDAY, SEPTEMBER 8, 2014
[Automation, Process] Social, mobile, cloud and big data: knowledge as a product
Even when you go beyond the individual level and think about departments, project teams, program offices, and lines of business, that metaphor still holds true: each one of those organizational levels are all about taking input and processing it into desirable outcomes. Aren’t things okay the way they used to be? Well, yes and no.
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 8, 2014
[Automation, Process] The Appalling State of Marketing in Florida
Have you purchased and set up marketing automation software, such as Marketo, Pardot or Act-On Software? 'Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? You can check it out here. link]. If you run a small company, then you’re in Sales. 20 points). 20 points).
VIDYARD | MONDAY, SEPTEMBER 8, 2014
[Automation, Process] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
'This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. . To this I say: Think through the implications of everything marketing automation can touch. Create process visualizations.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 5, 2014
[Automation, Process] How Consumers Decide: Marketing for the 5-Step Model
As we discussed in our ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , effective analytics are essential to unlocking the full potential of your marketing initiatives. The second step in the decision making process is to gather all information available about possible solutions. Gym or happy hour? TV or sleep?
MARKETING ACTION | FRIDAY, SEPTEMBER 5, 2014
[Automation, Process] Check-in Meetings: Good Communication Creates Better Agency-Client Relationships
We were open and transparent about our processes, and we listened closely to them when they had input into creative direction. How good was our process? Successful marketers understand that making mistakes is part of the process – and your clients need to understand that, too. How Marketing Automation Helps.
VIDYARD | FRIDAY, SEPTEMBER 5, 2014
[Automation, Process] 6 Clear Signs You’re Ready for a Video Marketing Platform
'Whether you’ve got a few marketing videos or a whole library of them, by now you’ve likely gone through the typical production and distribution process for video assets and – because you’re planning on creating even more to meet the growing demand – you’re probably thinking about ways to streamline your video marketing operation.
DIANNA HUFF - B2B MARCOM | THURSDAY, SEPTEMBER 4, 2014
[Automation, Process] U.S. Manufacturing Anchors the Innovation Economy
manufacturers reported an innovation — the introduction of a radically new product or process — in 2010, compared to only 13% of other businesses. Thanks to auto manufacturers wanting to add new gears to vehicle transmissions, Acme Wire Products is on the forefront of creating wire baskets automation companies need.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 4, 2014
[Automation, Process] New to Marketing Automation? Your First 5 Moves
'Author: Stephanie Yung First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries. To be clear, this isn’t because they don’t understand what marketing automation can do for their companies, and it isn’t because they’re afraid to try something new.
MARKETING ACTION | THURSDAY, SEPTEMBER 4, 2014
[Automation, Process] Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation
key finding from this report indicates an interesting trend for CRM implementations: The two most commonly cited areas for increased CRM technology investment are customer service, at 47%, and marketing automation , with 42% indicating they plan to increase spending on these solutions. CRM Marketing Automation So far, so good.
MARKETING ACTION | WEDNESDAY, SEPTEMBER 3, 2014
[Automation, Process] Getting to Yes: 5 Marketing Automation Myths Debunked
It’s a classic tale of marketing automation. Which is a shame, because a lot of what ails today’s marketers (and the businesses they serve) can be solved with marketing automation. That phrase actually describes what marketing automation actually does: Make it easier to make money. MYTH: Marketing automation is too expensive.
VIDYARD | WEDNESDAY, SEPTEMBER 3, 2014
[Automation, Process] Introducing Good Idea/Bad Idea: A Series on Video Marketing Best Practices
It’s only as you start to streamline your video marketing process that you really begin to adopt best practices, so – in the interest of helping you out – we’ve started a new bi-weekly series to showcase some small things you can do that’ll make a huge difference. What are you doing to ensure you’re data-driven?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 2, 2014
[Automation, Process] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
The much-evolved fruits of that effort were released today as the Marketing Foundations Analysis Tool , a fully automated system that asks users a series of questions about their current systems, marketing programs, and company background, and returns recommendations for system changes and how to manage the transition. Not bad for free.
MARKETING ACTION | TUESDAY, SEPTEMBER 2, 2014
[Automation, Process] Are You Ready For the Future of Email?
HEATHER : What aspects of behavior are most crucial to the buying process? You also want to do the sniff test, and if their website looks like Windows 95, that company has bigger problems than marketing automation can fix. 'Heather R Morgan is an economist, writer and entrepreneur. It’s ‘all-bound.’ Marketers are the easiest crowd.
FEARLESS COMPETITOR | FRIDAY, AUGUST 29, 2014
[Automation, Process] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
You bought marketing automation and set up lead nurturing. Once you’ve decided on what defines good behavior, assign point values and put them in your marketing automation software. 'Let’s say you’ve done all the earlier marketing steps: You hired a pro and developed buyer personas. The answer is lead scoring !
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 28, 2014
[Automation, Process] 6Sense Finds B2B Prospects Using Web Site Activities
Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else.
FEARLESS COMPETITOR | THURSDAY, AUGUST 28, 2014
[Automation, Process] Step 3: What you do when a visitor to your website is NOT ready to buy?
To get a nice education on the whole process, go to Find New Customers and download the FREE white paper, How to Find New Customers. Buyer Personas – good understanding of the buying process is critical to marketing. You can automate the nurturing process by setting up the process in the marketing software.
MARKETING ACTION | WEDNESDAY, AUGUST 27, 2014
[Automation, Process] Cohort Analysis: 2 Simple Steps to Better Understand Your Leads
Creating the above data set requires stitching together data from CRM and marketing automation systems. The process to do this will vary based your specific environment. 'Cohort analysis is an often-overlooked area of marketing analytics. In this post, we will talk about cohort analysis of leads. Lead to Win Velocity. SQL stage to Win.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 27, 2014
[Automation, Process] How To Chop Up Your Webinar Content
And if you’re integrating your webinar registration process with your marketing automation, you can really get to know leads on a deeper level -- you’ll get insight into what content to send them in the future because you can see what content resonates now. And she loves helping them do it. Here’s how we do it.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[Automation, Process] 20+ Metrics for Measuring B2B SEO Performance
Top 24 Google Analytics Tips, Hacks & Automations. Walk through the process of uncovering performance benchmarks with details on helpful resources and real-life examples. 'Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Organic search engine traffic.
MODERN B2B MARKETING | MONDAY, AUGUST 25, 2014
[Automation, Process] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
You probably already know about leveraging your marketing automation with interactive content. If your mission is deliver value at each stage of the buying process, this might take the form of education, problem identification, analysis, and even entertainment. Here’s how these three benefits break down: 1. Facilitating Dialogue.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 25, 2014
[Automation, Process] Lead Gen Tactics from 4 MarketingSherpa Case Studies
Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads. To meet this challenge, the team audited the current situation, and ended up replacing both existing marketing automation and CRM solutions, and found new technologies that were more integrated. What were the results?
NUSPARK | SUNDAY, AUGUST 24, 2014
[Automation, Process] How Did That Banner Ad Get To Your Website?
In its simplest form, it is the concept of using technology to automate online media buying with unprecedented efficiency. This process takes place in milliseconds as a user’s computer loads a webpage. The actual bidding process which takes less than 100 milliseconds looks like this: 1. see below). Programmatic Advertising.
MARKETING ACTION | FRIDAY, AUGUST 22, 2014
[Automation, Process] A Brief History of Marketing Technology (and Social Media Marketing)
Once this shift occurred, many of the tasks that once required skilled workers became automated, and these new machines could easily be controlled by “unskilled workers.” Marketing automation is changing marketing. Marketing automation platforms, such as Act-On, can perform tasks that not even a team of 100 marketers could do manually.
MARKETING ACTION | THURSDAY, AUGUST 21, 2014
[Automation, Process] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
'What does it take to find the right marketing automation solution for your agency? When choosing your marketing automation partner, it’s essential to figure out the capabilities that are important to your agency – as well as to the diverse needs of your clients. What tools are you using now that marketing automation would replace?
VOICE-BASED MARKETING | WEDNESDAY, AUGUST 20, 2014
[Automation, Process] Marketing Challenges Agencies Face and How to Solve Them with VBMA
Voice-based marketing automation (VBMA) technologies can provide the ability to track where all phone leads originate as well as scoring and routing those calls. Ifbyphone’s voice-based marketing automation solution gives marketing agencies the power to track and automate inbound phone leads through every step of the process.
ANNUITAS | WEDNESDAY, AUGUST 20, 2014
[Automation, Process] A Marketing Automation Evangelist and Change Management
'Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?
B2B INTERNET MARKETING STRATEGIES | TUESDAY, AUGUST 19, 2014
[Automation, Process] Marketing Engines as a Game-Changing Strategic Advantage
And finally, imagine your marketing engines feeding your sales reps with leads only after the prospect has gotten so far through their buying process that reps spend most of their time closing deals, not selling them…all while your competitors’ sales reps spend the vast majority of their time prospecting and educating rather than closing.
VOICE-BASED MARKETING | TUESDAY, AUGUST 19, 2014
[Automation, Process] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
There are multiple categories in which winners can be honored, including the Outstanding Technology Development Award, presented to the company or organization that utilizes or developed a technology tool, process or service that made a substantial improvement on business metrics. And And guess what? Ifbyphone is a finalist! Vote for Us!
THE ROI GUY | TUESDAY, AUGUST 19, 2014
[Automation, Process] How do you Develop and Communicate your Unique Business Benefits?
We find that in most cases, the challenges and subsequent derived benefits can be grouped into four different categorie s of the Value Map: 1) Cost Savings / Avoidance – how your solution can help reduce specific capital or operating expenses, or potentially avoid future purchases (not including labor or process related expenses).
MARKETING ACTION | TUESDAY, AUGUST 19, 2014
[Automation, Process] Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset
For one example, if any business networking, chamber of commerce, or public policy organization goes shopping for a marketing automation solution, the Greater Philadelphia Chamber of Commerce case study will show them exactly how Act-On solutions can help solve the unique challenges they face. Change was a long process. Keep it short.
THE POINT | MONDAY, AUGUST 18, 2014
[Automation, Process] 10 Tips for a Successful Trade Show Follow-up Campaign
2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. 'Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Prompt response to show leads is critical.
VIDYARD | MONDAY, AUGUST 18, 2014
[Automation, Process] How to Streamline Your Video Content Marketing Operation
As an example, if you’re in the business of marketing automation platforms, your video topic list might look like this: As a rule of thumb, if it makes a good blog post, you could probably turn it into an informative short video (or make a video component to add to a blog post!). But how do you create great videos time and time again?
SYNECORE | MONDAY, AUGUST 18, 2014
[Automation, Process] The 4 Basic Elements of Inbound Marketing
Whether you hire an agency or undergo the process on your own, here are the 4 main goals of inbound and the associated services that you can expect to find in a solid inbound marketing plan. That’s why we utilize the process of lead nurturing to guide prospects down the path to purchase. 'We’re going back to basics! Analytics Tools.
MARKETING ACTION | MONDAY, AUGUST 18, 2014
[Automation, Process] Full-Service Technology Vendors: Marketing Automation Support and More
And a simple way to make sure people and processes are fully integrated is to provide a single, full-service solution that everyone can depend on to get their projects done. To distinguish themselves from one another, they often partner with specific brands that focus on a particular facet of the business process. Email marketing.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 15, 2014
[Automation, Process] The Role of Webinars in the Sales and Marketing Process
As illustrated below, the effectiveness of webinars spans the entire sales and marketing process, from driving awareness to lead generation and nurturing to cross-selling and upselling. Move prospects and opportunities faster in the purchase process. Enhance marketers’ lead scoring and nurturing process. Engaging Buyers.
HINGE MARKETING | FRIDAY, AUGUST 15, 2014
[Automation, Process] Intermediate Techniques to Build a Better Email Marketing Campaign
Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. Marketing automation. Marketing automation is software that simplifies many marketing and sales efforts by automating repetitive tasks. Offer strategies. Email open rates. HubSpot.
HUBSPOT | FRIDAY, AUGUST 15, 2014
[Automation, Process] CMO Warning: Don't Tie Marketing Incentive Compensation to a Metric
And a lot of traditional marketing automation vendors and thought leaders will tell you this means a CMO should set a goal for number of leads generated, amount of marketing-influenced pipeline created, or number of sales accepted leads created, and then set maybe 1/3 of the compensation of your marketing team to be directly tied to this metric.
ANNUITAS | THURSDAY, AUGUST 14, 2014
[Automation, Process] Five Reasons Why Your Email Gets Blocked
Unfortunately, the marketing automation provider or email service provider may not be able to pinpoint the reason either, but reviewing bounce logs will typically help. I The process does take some time to figure out, but uncovering the truth can often get your email delivered and to your intended Buyer.
MODERN B2B MARKETING | THURSDAY, AUGUST 14, 2014
[Automation, Process] Why Marketing Operations is the Heart of your Marketing Team
They improve, optimize, and make processes efficient. If your team is too small to justify a dedicated operations person, understand that your marketing automation users probably devote a significant chunk of time to operations activities. Marketing Operations is the Liaison to Your Marketing Automation Partner. Not convinced?
VOICE-BASED MARKETING | WEDNESDAY, AUGUST 13, 2014
[Automation, Process] Why VBMA is the Robin to Your Batman
Marketing automation, CRMs, web analytics, bid management, or any other platform might be the Batman swooping in to save the day, but they cant truly succeed without their trusty sidekick, voice-based marketing automation (VBMA). Who watches the back of your marketing automation? 'Every hero needs a sidekick.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 13, 2014
[Automation, Process] How Marketing Can Collaborate with Sales to Create Engaging Content
Involving your sales team in the content process can help bridge the gap between sales and marketing by giving ownership of content to sales. Talking to current customers can offer insight into the messages that resonated with them during the buying process, and can help marketing teams craft content that''s both educational and engaging.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 13, 2014
[Automation, Process] Content Marketing Trends Taking Us into the Future
Compelling video assets have become one of the the best ways for your brand to offer unexpected value and humanize the buying process. Your YouTube channel should ultimately contain high-level, or top-of-funnel, content that points back to your website where brand advocates can watch assets that lead them through the buying process.
LEADERSHIP | TUESDAY, AUGUST 12, 2014
[Automation, Process] 5 Ways to Recognize B2B Lead Generation Failure ���and Move On
Common issues include not following a regular list hygiene process, missing solid account mapping and lead scoring metrics, not being in touch with the dynamics of your market and not fully comprehending the issues your customers find most challenging. YOU HAVE NOT MAPPED THE B2B BUYING PROCESS: B2B procurement is not a simple process.
MARKETING ACTION | TUESDAY, AUGUST 12, 2014
[Automation, Process] Nurturing Cold Social Leads is a Lot Like Online Dating
Theres nothing worse than giving up your email address to download a piece of content and receiving an automated email before the download is even finished. It screams automation and depersonalization. Nurturing social referral leads can be a slow process. 'I hate to admit it, but I know a lot about online dating.
MARKETING ACTION | MONDAY, AUGUST 11, 2014
[Automation, Process] Greater Philadelphia Chamber of Commerce: Marketing Automation Drives More Leads, Bigger Membership
Act-On Software has made it possible for the GPCC to move from manual processes to marketing automation overdrive. Find out how they made it happen in this new case study, and discover the lead-generating results of automated campaigns. B2B Marketing Marketing Automation But the business landscape is changing rapidly.
HUBSPOT | SATURDAY, AUGUST 9, 2014
[Automation, Process] How Marketing and Sales Can Work Together to Close More Leads
Sales no longer controls the flow of information in the buying process -- the customer does. This is what we mean by S ales and Marketing alignment : when Sales and Marketing work together to improve the process for customer acquisition (lead generation, lead nurturing, lead qualification and sales closing). Times have changed.
HUBSPOT | THURSDAY, AUGUST 7, 2014
[Automation, Process] How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]
Marketers have approached this challenge primarily through email marketing -- and more recently through marketing automation. However, even with significant advancement in automation technology, the method of delivering nurturing messages (via email) has stayed the same. All of this results in lower engagement across the board.
MARKETING ACTION | THURSDAY, AUGUST 7, 2014
[Automation, Process] Marketing Agency Metrics: How to Measure What Matters
But in one very important regard, we were behind the curve: Metrics weren’t an integral part of our process. If your agency isn’t able to prove the results of your campaigns, marketing automation may be the solution. In fact, they were just sort of nice to have. But that was about it. And then, we would just wing it. never really knew.
HUBSPOT | WEDNESDAY, AUGUST 6, 2014
[Automation, Process] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
8) Make Your Demand Generation Strategy More Efficient With These 3 Processes - This blog post will teach you how to develop a buyer persona, define the buying process, and develop a content framework. ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. 1) What Is Demand Gen? 11) U.S. 20) 49.7%
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 6, 2014
[Automation, Process] How to Maximize Your Marketing Automation Investment
Her focus is on increasing revenue and optimizing performance through the use of strategic marketing models and processes that leverage marketing and sales automation solutions. Marketing automation is predicted to grow by 60% in 2014, up from 50% annual growth in 2012 and again in 2013. Adapting to change is difficult.
HINGE MARKETING | WEDNESDAY, AUGUST 6, 2014
[Automation, Process] Marketing Automation: How to Choose the Right Software for Your Firm
'If you missed our previous article, Marketing Automation: What it is and How to Know if Your Firm Needs it , it may be helpful to read it before tackling this one. If you’re meeting your current marketing goals and want to expand, or have a new strategy you want to implement and test, marketing automation can help.
MARKETING ACTION | WEDNESDAY, AUGUST 6, 2014
[Automation, Process] 5 Reasons Sales Should Be Excited About Marketing Automation
'Despite the name, marketing automation was never intended to be a marketing technology, even though about 80% of investments in marketing automation are driven exclusively by the marketing department. Marketing automation isn’t just a glorified campaign engine for marketing. Sales still resists marketing automation.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 5, 2014
[Automation, Process] VEST Report: Analytics Tops List of Upgraded Marketing Automation Features
'I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But social and content marketing are mostly managed outside of marketing automation and mobile is mostly limited to ensuring messages are viewable on mobile devices. Who knew?
FATHOM | TUESDAY, AUGUST 5, 2014
[Automation, Process] Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks
Ads, keywords and copy often must go through an intense approval process, so having Google dynamically insert something into your ads could get you into a lot of trouble if you’re in education online advertising or a similarly large industry. For highly regulated industries like education, finance, insurance, etc.,
HUBSPOT | MONDAY, AUGUST 4, 2014
[Automation, Process] How to Avoid Becoming a Marketing Fossil
From mobile optimization to marketing automation to coding and copywriting, you need to hire for skills that simply weren’t necessary to be a top-tier marketer 10 years ago. To that end, here are five of the lessons from Paul’s book to help all of us adapt our skills and become fluent in an increasingly digital world. Just 36% (!!)
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 4, 2014
[Automation, Process] Lead Generation: It’s all about building relationships
Then being able to articulate your value proposition; not just understand your sales process but to really understand your customers buying process. do want to give a lot of credit to the market automation companies who have been part of influencing the industry. Brian Carroll: Yeah, we are coming up on 10 years. Brian: Yeah.
LEADERSHIP | FRIDAY, AUGUST 1, 2014
[Automation, Process] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
For example, did you know that 64% of CMOs lack formal processes when handling their marketing automation? This is necessary to concentrate your strategy on prospects and consumers; also helps B2B marketers determine the alignment of their processes and business objectives. Strategy. Content Marketing. Generating Traffic.
3D2B | WEDNESDAY, JULY 30, 2014
[Automation, Process] How to Create a World-Class B2B Call Center
Processes and Systems. To get the best results, you need to support excellent agents with world-class processes and systems that make your call center run like clockwork. You need to integrate your marketing automation with your CRM system. But she heard nothing. Complete silence. Aren’t the sales people happy with the leads?
VISIONEDGE | WEDNESDAY, JULY 30, 2014
[Automation, Process] Three Elements of Successful Change Management
In the last year, this marketing organization has added various capabilities, including customer relationship management, marketing automation, and marketing resource management systems. The marketing operations director has a staff, which includes the marketing automation and marketing resource management teams. . Vision. Method.
VIDYARD | TUESDAY, JULY 29, 2014
[Automation, Process] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. The post Creating an RFP for Marketing Automation? How to get started.
THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Automation, Process] The Inbound Marketing Methodology Explained [VIDEO]
Scoring the sales-readiness of a lead takes the guesswork out of the process. Marketing Automation - This involves creating preprogramed email marketing and lead nurturing tailored to the needs and stage of each lead. Don''t be - sit back and let these short videos walk you through the methodology. Inbound Marketing. Like a big magnet.
MARKETING ACTION | MONDAY, JULY 28, 2014
[Automation, Process] Got CRM? Why You Need Marketing Automation Too
That’s where your goals and process come in. Marketing automation takes you even further, giving you the infrastructure to get to your destination. CRM and marketing automation are complementary. Even the sales process embodied within your CRM system is just strategy. Why you Need Marketing Automation, Too.
CRIMSON MARKETING | THURSDAY, JULY 24, 2014
[Automation, Process] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
The problem is that many marketers have disjointed systems or lack the right marketing solutions altogether, which limits their ability to track performance across the buying cycle; only 20% of large companies use marketing automation today. . 'The days of marketing as a necessary cost center are numbered. Speak the same language as sales .
ANNUITAS | THURSDAY, JULY 24, 2014
[Automation, Process] Follow Up – My 2014 Content Marketing Predictions
” Also, I agree with you completely that process is becoming more mature. That process is going to get more mature as they realize it’s not enough just to create content. Director of Content Marketing at ON24. The whole concept of content strategy is becoming more mature. One more quick thing. wholeheartedly agree.
MARKETING ACTION | WEDNESDAY, JULY 23, 2014
[Automation, Process] Customer Lifecycle Marketing: Reporting, Part 2
The ability for a marketer to set up an automated program to manage nurturing at scale is a key argument for using a marketing automation platform. Some key questions at this stage are: Which automated programs are most effective in nurturing? In Part 1 , we covered the first two stages: Attract and Capture. Nurture. Convert.
FATHOM | TUESDAY, JULY 22, 2014
[Automation, Process] Guide Campaigns in Assisted Living Marketing: A Case Study
Having a quality piece of content like a Senior Living Guide to provide value to visitors and nurture them in their decision-making process is an important piece of any holistic digital marketing program. Eventually, we will enter these leads into a marketing automation program, and use them for drip email nurturing and lead scoring.
HUBSPOT | TUESDAY, JULY 22, 2014
[Automation, Process] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
Most email service providers (ESPs) that you may use will give you a way to automate the entire unsubscribe process. 'CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. Some parts of this law may seem obvious, but others are actually quite confusing. Yikes.
MARKETING ACTION | TUESDAY, JULY 22, 2014
[Automation, Process] ? 5 Tips for Marketing in a Highly Regulated Industry
There are many customer relationship management (CRM) processes that have a direct impact on financial reporting. For strongly regulated organizations, adapting existing protocols to a dynamic marketplace can be a slow and painful process. In the new world of marketing, the rules are changing every day. For example, tobacco giant R.J.
B2B INTERNET MARKETING STRATEGIES | MONDAY, JULY 21, 2014
[Automation, Process] Total Marketing Automation: The North Star of All Marketing Engines
Total Marketing Automation is the “North Star” that should guide all of your plans to build innovative marketing engines that give you a sustained strategic advantage over your competitors. Consider it a failure in Total Marketing Automation that the customer had to reach out for manual support. That wasn’t the case 10+ years ago.
ENGAGE | MONDAY, JULY 21, 2014
[Automation, Process] This Week in Content: The Social Network That Pays You
and, automate your content processes. 'Content marketing hasn’t yet reached full maturity and with new social platforms popping up daily, consumer preferences changing in the blink of an eye, and money being spent hand over fist, it’s shaping up to be a wild ride. Consider this: a social network that pays you for you content. Mashable.
YOUR SALES MANAGEMENT GURU | MONDAY, JULY 21, 2014
[Automation, Process] Partner Hiring and Training
Does the vendor have a simple checklist for quality onboarding, or does it have a more proactive automated tool to ensure you fully understand its offering, market and sales approach? Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. By Ken Thoreson.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 17, 2014
[Automation, Process] 4 Tips For Data-Driven Glory: Insights From Interact 2014
To get started with personalized content à la Verizon newsletters, “Inventory your available data and line that up with your goals,” Rutkin said, adding that her team’s work is an iterative process. Personalize email automation with real-time insights. Combine data streams. “It’s like Disneyland.
HINGE MARKETING | THURSDAY, JULY 17, 2014
[Automation, Process] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
Market research also gives you insight into how your processes are performing. Marketing Automation: What it is and How to Know if Your Firm Needs it What’s New in the Third Edition of the LinkedIn Guide for Professional Services Executives. 'When it comes to accounting marketing, you want to know the investment is worth it.
BIZNOLOGY | THURSDAY, JULY 17, 2014
[Automation, Process] Link Building Basics: Finding link opportunities
Keep in mind that search is always a process. Image Raider is similar to TinEye, but can go a step further as it can be automated and used for ongoing searches of your images. However, there are a few different techniques you can implement to make the process a bit easier. Advanced search modifiers. Reverse image search. TinEye.
MARKETING ACTION | THURSDAY, JULY 17, 2014
[Automation, Process] Customer Lifecycle Marketing: Reporting, Part 1
Sales doesn’t get involved in this journey until fairly late in the process, but marketing can, and should be there for every step of the way. Pick a key word or phrase that is most relevant for your business (for Act-On, it is “Marketing Automation;” for NBA.com it would be “basketball”). The five stages of lifecycle marketing.
VIDYARD | WEDNESDAY, JULY 16, 2014
[Automation, Process] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
'On the topic of marketing automation platforms, the possibilities and growth trajectory for the industry seem endless. However, even though we’re seeing early adopters beginning to optimize their MAP and processes, many marketers are still in limbo. This is why we’re proud to bring you the Vidyard integration for Pardot. Take a look!
MARKETING ACTION | TUESDAY, JULY 15, 2014
[Automation, Process] Google Penguin Recovery from a Manual Action
The process we’ll discuss below is how to address a manual action. In order to take this process seriously, you’ll require as complete of a data set as humanly possible. Tools like Link Research Tool’s Link Detox can help you automate the review process, but proceed with caution. You got a manual penalty. Paid link.
VOICE-BASED MARKETING | MONDAY, JULY 14, 2014
[Automation, Process] How Realtors Are Using Call Routing and Drip Call Campaigns to Close More Sales
Realtors should work to keep their marketing initiatives as personalized as possible to encourage conversation and increase client satisfaction during the process. Voice broadcasts can be used to automate phone messages for appointment reminders, promotions, or updates on property listings. Voice Broadcasting.
MARKETING ACTION | MONDAY, JULY 14, 2014
[Automation, Process] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
That’s what automated email programs can be for marketers, empowering them to set up effective campaigns that run automatically, deliver the right message to the right person at the right time, and ultimately increase revenue and decrease effort. But many marketers – even those who use marketing automation – are unfamiliar with their value.