• MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Automation, Process] 6 Key Steps to Global (Marketing) Domination
    Some companies treat localization as an afterthought, tacking it at the end of the marketing content delivery process. At the same time, the localization process should allow teams to test, implement, and retest marketing materials so that they meet regional teams’ and customer needs. 'Author: Heidi Lorenzen Seven billion.
  • MARKETING ACTION  |  MONDAY, MARCH 30, 2015
    [Automation, Process] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    And the secret weapon is marketing automation. Gleanster found that 74% of top-performing companies use automated lead nurturing. Among average- or lower-performing companies that use marketing automation, two-thirds of them fail to leverage the platform’s lead nurturing capabilities. Read the case study to see how they do it.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Automation, Process] Improving ROI with Marketing Optimization
    automation and interaction management tools – can further improve ROI. With the widespread adoption of automated tools, marketing organizations have. process. The optimization process also considers the element of time,” said Raj. and considers hundreds or thousands of variables – a serious processing task. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Automation, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    marketing automation tools to allow tracking of. before they enter the active sales process. At every level of the sales process, interactive online. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Automation, Process] Closing the Loop on Social Leads
    process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Indeed, building and. business.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Automation, Process] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    'Hinge’s Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation. Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies. TA: What are some of the "Aha!"
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Automation, Process] Terminus Offers Targeted Display Ads for B2B
    This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. automated optimization. b2b display advertising b2b marketing marketing automation terminus email-based targeting.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Automation, Process] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Luckily, today’s vendors can help you manage the content marketing process from end-to-end. data enrichment tool integrates with your marketing automation and CRM systems so you can get all of the right data that you need to find new prospects and market to them. 'Author: Dayna Rothman There is a ton of marketing technology out there!
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Automation, Process] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    Nothing makes you stand out more than being the person who can show your team how to make the most of an emerging process or technology. If your company uses marketing automation, make sure you express an interest in learning the ins and outs of how the platform works. What does that mean for those just starting out?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 25, 2015
    [Automation, Process] 3 Red flags to identify unsavory SEO agencies
    Did they clearly explain their process? For instance, anyone who is offering “300 backlinks for $30” is likely using spammy, automated tactics that you should avoid. 'Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. These red flags include: Little to no transparency.
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Automation, Process] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    'Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. One of the myths about content personalization is that it is a complicated, time consuming, and technical process, but this doesn’t reflect reality.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 25, 2015
    [Automation, Process] Do You Know How Tradesman Make Their Purchasing Decisions?
    Heidi Cohen recently posted an article on how the 2015 B-to-B purchasing decision process has changed. These types of challenges require some sort of marketing automation tools to help you better reach and engage prospects. Of course not. They research what other tradesman think about the idea, either on forums or in person. Yikes.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Automation, Process] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    It sounds like a lot of work, but if you just take it step-by-step, you’ll find that the automated nature of nurturing campaigns ends up saving you a huge amount of time and resources in a relatively short amount of time. Mapping the funnel your potential buyers travel through is a great way to start the process. Taking the Leads.
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Automation, Process] Transform Your B2B Lead Generation with Storytelling
    And that, is the essential first step of an effective lead generation process. These are not necessarily ‘secrets’ shared by employees, but they definitely are useful insights into the business, products, staff, the R&D process, product development, customer service successes and failures. 'Go from BORING to ENGAGING  . Rejoice!
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Automation, Process] How to Produce an Internet Radio Show
    This guide draws on our knowledge from going through this process. To help you plan, set up, and start producing your own live internet radio show I''ve broken the process down into three sections. 'There are lots of ways to generate and publish content for your inbound marketing efforts. Talk radio is big business. Let''s get started.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Automation, Process] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Some of the most common standalone technologies, such as sales automation tools, social media, web analytics, and email marketing, just don’t integrate very well, and clearly, it’s a situation that’s holding a lot of B2B marketers back. 'Most B2B marketers have a very clear understanding of their goals. Don’t worry about 1:1 marketing.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Automation, Process] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Market research also gives you insight into how your processes are performing. This process of nurturing leads through content is illustrated below: A second component of your website you need to consider is design. As with any technological tool, it’s essential to select the right marketing automation software for your firm.
  • CMO ESSENTIALS  |  MONDAY, MARCH 23, 2015
    [Automation, Process] The Voice of the Customer in Branding: A Simple Formula for Success
    This data is then integrated within relevant technology systems such as CRM and marketing automation to help employees and executives with insights into customer needs. Tuning in to the needs of empowered customers is very much like a “crawl, walk, run” process. It just doesn’t add up. Reactive: Act After Customers Raise an Issue.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Automation, Process] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    According to Marketing Automation Trends Report 2014 from Pepper Global, B2B marketers indicate that the most important benefit of marketing automation is the ability to generate more and better leads. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Automation, Process] The Revised Approach to Content Distribution
    But, you need to constantly evaluate and optimize your processes to stay ahead. Marketers should distribute this content through email or marketing automation, and support it with paid email and online or social advertising. 'Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost.
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Automation, Process] 5 Tips for Successful Marketing Automation Integration
    'In the last few years marketing automation has been a buzzword used more often when manufacturing companies are laying out their marketing plan for the next year, and years to come. Implementing a marketing automation platform may seem like a daunting task, and by no means is as easy as flipping a switch.
  • BIZNOLOGY  |  FRIDAY, MARCH 20, 2015
    [Automation, Process] Content marketing metrics – process metrics and outcomes metrics
    'There are two kinds of metrics in content marketing: process metrics and outcomes metrics. Process Metrics. Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content. In addition to website traffic, process metrics include things like. Page views. Site visitors.
  • SYNECORE  |  THURSDAY, MARCH 19, 2015
    [Automation, Process] 2015: The Year of Personalized Content
    For companies looking to personalize their content, data and analytics are an integral part of the process. The Process of Personalizing Content. It’s a process. Next, you have to integrate real-time personalization and marketing automation tools to collect data about your visitors.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Automation, Process] What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples
    6) Information Search Process. Visual Creatives know that they will be viewed as an extension to their client''s staff and so can position themselves this way to their leads during and after the sales process. 6) Information Search Process. 6) Information Search Process. Take buyer personas, for instance. 5) Pain Points.
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Automation, Process] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    Here’s the kicker, content out of sync with the customer buying process is wasted.  When you mapped the customer buying process you gained insight into the following: Which interactions are important and valuable to your customers and at what point in their process. The type of resources they prefer to support their process
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Automation, Process] Creating Internal Buy-In for Inbound Marketing in Higher Education
    Change can always cause some anxiety, but being strategic and proactive is your first step towards marketing automation bliss. Solution: Describe the process and impact of inbound marketing in terms that make sense for higher education institutions. Now comes the tough part, selling your colleagues on the value. 1) Communicate Openly.
  • ANNUITAS  |  TUESDAY, MARCH 17, 2015
    [Automation, Process] The Key Marketing Automation Players On Your Team
    'You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? Wrong. Without the correct staffing your marketing automation investment might as well be a car that sits in the garage, collecting dust.In Wrong.
  • VIEWPOINT  |  TUESDAY, MARCH 17, 2015
    [Automation, Process] "New Sales. Simplified." A Must-Read!
    C-level executives aren’t likely to respond to marketing automation; however, if you approach them with something of interest to them they will talk to you almost every time. Sales Process B2B Sales 'Several weeks ago I sat in on the 2015 Virtual Sales Kickoff hosted by S. Anthony Iannarino and Jeb Blount. Simplified.: Great!
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Automation, Process] 17 Reasons Why I’m Lucky To Be In Business Development
    I also like to have the option to automate posts, especially if I know I am going to be out of the office and on weekends. CRM:  Everyone in a sales position should be thankful for a simple, easy to use CRM to manage contacts and the sales process. We live for the few “yes’s”   This St. Patrick’s day?
  • BIZNOLOGY  |  TUESDAY, MARCH 17, 2015
    [Automation, Process] Enterprise automation: artificial intelligence in the making
    Data mining is becoming more efficient with increased processing power, artificially-created neural networks are actually starting to beat humans at things , and robots are no longer simply taking their first steps; they are leaping and running. It resides within an umbrella of services known as enterprise automation. It’s inevitable.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 17, 2015
    [Automation, Process] 6 Tactical Marketing Enablers for Independent Buyers
    As marketing automation research shows that lead nurturing practitioners outperform non-practitioners in both MQLs converted to sales-accepted leads (40% vs. 30%), and sales-accepted leads converted to sales qualified leads (41% vs. 28%), you wouldn’t want to pass up such a competitive advantage, but the key is getting it right.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 16, 2015
    [Automation, Process] SXSW Preview: Mind the Modern Marketing Vision Gap
    On the other side, the world's biggest enterprise companies (such as Oracle) promise a one-stop shop for integrating your most crucial marketing systems—including CRM, marketing automation, content marketing, data management, and social advertising among other business functions. In Austin? Data Attributes & Quality Data Managemen
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Automation, Process] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    Use holistic, agile methodologies, software, and processes. To uncover insights, consider taking these three steps: Aggregate data from relevant sources—your CRM, marketing automation tool. Where people enter the decision process matters. 'Author: Dayna Rothman Every year SXSW Interactive brings a pretty diverse group to Austin!
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Automation, Process] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Collaboration and alignment are essential : • Define roles and process clearly. Bring sales into the process early—and keep them in it! Bring your key executive sponsors into the process early—and keep them informed! Document and communicate your data model and lead management processes : And, be sure to update them.
  • FATHOM  |  WEDNESDAY, MARCH 11, 2015
    [Automation, Process] Marketing Lessons from Selling My House
    And while I enjoy talking about my experiences as much as the next person, the purpose of this post is not to double as my diary, but rather tease out the sales and marketing strategies behind selling my house … and outline what every marketer can learn (myself included) from the process. What informed my selection process?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, MARCH 11, 2015
    [Automation, Process] Three Reasons Customer Experience Management Fails
    Even the purchase process can be meticulously engineered to engage us emotionally. Now, when our brand engages with our customers, it’s clinical, process-driven and comes with an automated voice system. 'If you have nothing better to do sometime, pour a nice glass of wine and curl up with Arizona State’s Rage Study. All good.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Automation, Process] Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers
    Because it is based in Germany and conducts business around the world, Mikogo software abides by stringent email privacy and compliance rules – following, for example, a double opt-in process. Act-On’s technology supports Mikogo’s double opt-in process, making it possible to comply with regional standards. Beware of Buying Lists.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Automation, Process] Marketing Technology of the Future: Beyond the Customer Data Platform
    Automation takes over. It’s obvious that mass data consolidation, real time bidding, optimized messaging, and omnichannel execution require near-total automation of the entire process. This has to be really intelligent automation that finds patterns, notices when they change, and optimizes treatments with minimal human guidance.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Automation, Process] How Reporting on Revenue Can Improve Your Relationship With Sales
    Want to figure out what types of content could help you better support your sales process? By looking at this report, I see that the Q1 webinar and marketing automation RFP have generated the most amount of revenue for the company. That means I should probably create more content about marketing automation.
  • CMO ESSENTIALS  |  MONDAY, MARCH 9, 2015
    [Automation, Process] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey [Part 2: Map The Customer Buying Journey]
    In this article, we’ll explain the process of mapping the buying journey. Now, once you have defined the journey and the associated behaviors, you are ready to employ a process to map it. Process mapping is a valuable technique for creating a common vision and shared language for improving business results.
  • MARKETING ACTION  |  MONDAY, MARCH 9, 2015
    [Automation, Process] The Future of CRM is Customer Engagement
    Our discussion ranged over the future of CRM, the role of marketing automation, and how to make connections with customers, whether they’re water utility customers in Scotland or hockey fans in Philadelphia. And then, which is really important in this whole process, they tell their customers what they’re doing. 'Paul Greenberg.
  • BLOG MY CALLS  |  THURSDAY, MARCH 5, 2015
    [Automation, Process] 3 Reasons Call Tracking is a Perfect Match for PPC Agencies
    The detailed and granular-level data available through call tracking can be used to improve and speed up the optimization process. This can be done with automated reports, text messages or they can even be given access to their own call tracking account. 'The marriage between call tracking and PPC agencies is a beautiful thing.
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Automation, Process] How to Build Your Twitter Following (for Free)
    That’s why many people use an automated tool to help them speed up the process. There So fire up Buffer or some other social media automation tool. 'Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower.
  • 3D2B  |  TUESDAY, MARCH 3, 2015
    [Automation, Process] The Best B2B Appointment Setting Technique…Ever
    The new buyer’s journey puts ever-increasing pressure on marketing departments to handle the pre-sales process. Although marketing technology, with its lead scoring, data integration, and automated content delivery tools, can help marketers respond quickly to inquiries online and deliver targeted content, it’s often not enough.
  • LEADERSHIP  |  TUESDAY, MARCH 3, 2015
    [Automation, Process] What’s Holding Back Your B2B Lead Generation?
    Here are the top 5 issues I found with Peter’s current process—and these are common B2B lead generation challenges: 1. You need a monitoring process to measure every penny’s worth, no doubt. '“Let it Go, Let it Go…Can’t Hold It Back Anymore”. FROZEN. It’s been a brutal winter for sure. told him they needed a meltdown. Finally!
  • ANNUITAS  |  TUESDAY, MARCH 3, 2015
    [Automation, Process] What Really Matters for Enterprise Marketers
    Key areas of focus include building a Demand Generation Strategy, content development, effective use of core technology like marketing automation to enable programs, to use of analytics and continual optimization of the entire process. 'Enterprise B2B Marketers focus on a multitude of areas to successfully drive pipeline and revenue.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Automation, Process] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    The Corporate Executive Board reports that B2B buyers are 57% of the way through the buying process before they engage a sales person. Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction. The second article will explain mapping the buying journey.
  • MARKETING ACTION  |  TUESDAY, MARCH 3, 2015
    [Automation, Process] Don’t Let Prospects Get Lost: Create a Customer Journey Map
    There are many different ways a new potential customer could find you, so it’s important to understand the channels they’ll use and the content they’ll be looking for, in order to move them along the process. Segmentation, lead scoring, triggered campaigns, and automated programs are all proven lead nurturing tactics. Attract. Nurture.
  • CMO ESSENTIALS  |  MONDAY, MARCH 2, 2015
    [Automation, Process] MarTech: Moving Past the CMO-CIO Alignment Myth to Drive Customer Value
    IT, with CIOs at the helm, was the strategic lever to apply technology to transform businesses, automate and digitize processes, and provide operational data.This required technology, new ways of thinking and new skills. and better define marketing and, as needed, IT’s role in this process. Alignment – in the pundits’ world ?
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Automation, Process] So You Are Changing Your Name – Learn What to Do Digitally.
    Changing your legal name is usually a one-step process, albeit maybe a painful one, involving a day at your local Social Security office. This is just the beginning of a process that can be very painful if you have not planned for it in advance and started the ball rolling. Whoo-hoo!!! You are done. Let the money roll in. Email.
  • ANNUITAS  |  THURSDAY, FEBRUARY 26, 2015
    [Automation, Process] Two Things That Destroy Strategy
    However, your content strategy should be created to align to each step of the buying process for your targeted buyer personas. Imagine spending months getting your marketing automation platform integrated with your CRM system, new third-party content created, and lead scoring models built. Short-Term Vision.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Automation, Process] Email Marketing: Spending and Automation on the Rise
    That explains why automation programs and structured/timed processes are becoming increasingly popular with marketers. Automation software and related programs and services have grown and improved to the point where they offer a wide range of solutions for marketers across all industries.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 25, 2015
    [Automation, Process] Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?
    If the pendulum is really swinging the other way, then sales people will be taking a more active role earlier in the buying process. But I also had in mind another system I had just seen, MDCDOT , which gives marketing automation functions to sales people. 'Trends are signposts of the future: they point to where we’re headed.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Automation, Process] How to Take Marketing Data Automation to a Higher Level
    'Marketing automation simply means using technology to manage and / or automate the process of taking prospects and converting them to customers. Many tasks in the marketing process can be automated in part or in whole, including lead management, website monitoring, email marketing, and lead scoring.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Automation, Process] From Viewer to Customer: Attributing Deals to Video Views
    First things first, you’ll need some marketing technology to make this happen: A Marketing Automation System: Whether you’re using Marketo, Eloqua, or another system, you will need a way of aggregating your leads behaviour into a useful format, or you’ll miss out on the crucial data you need to make all this happen.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Automation, Process] 10 Tips When Hiring for a Job You Know Nothing About
    So, whether you’re looking to hire a new employee, outsource a function, or simply buy something from a vendor in an area where you lack sufficient knowledge, it’s important that you abide by a process that will maximize the probability of success. It’s no surprise that he calls his process The Results-Based Hiring Process.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Automation, Process] Learn From Annoying Mistakes Marketers Make
    The Solution: Ensure your marketing automation process is properly segmented and maintained, plus the customer’s journey and their identity is fully mapped out within your system. Remember : Ensure your marketing automation process is properly segmented and maintained. Ford Channel: 725,904 views.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Automation, Process] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    3) Marketing Automation System The reality is that leads can be nurtured using only an Excel spreadsheet and a simple email client like Outlook. That method doesn’t provide the flexibility, analytics, automation, or design capabilities that are needed for long-term lead nurturing drip email success. On Twitter or Facebook?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Automation, Process] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    Clearly these Top Performers are successful, but they also deal with many people, process, and technology challenges that prevent them from achieving all their goals. Agency partners can be a great option for creating ongoing customer engagement campaigns in marketing automation, for example. And the biggest issue? The People Problem.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 23, 2015
    [Automation, Process] Why Your Team Needs a Lead Scoring Model
    Lead scoring allows businesses to standardise and speed-up this process, which means sales teams will always have the hottest leads in their hands. The process usually involves continuous testing and refinement with the sales team. Marketing Automation Marketing Automation Process (MAP How does lead scoring work?
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Automation, Process] Callers Are Ready to Convert, Make Sure You’re Ready to Talk
    'Do you have an efficient process in place to connect callers with the right agent right away? Related Stories Lets Get Personal: Customizing the Call Experience for the Consumer Top 6 Signs Your Marketing Needs the Touch of Voice-Based Marketing Automation 5 Famous Movie Quotes that Prove VBMA is the Perfect Valentine. Click-to-call.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Automation, Process] Demystify & Define Your Marketing Strategy
    For now, let’s define strategy as: a process of using knowledge to drive action. The  process  in this case would be exploring these nurture options, and the  action  would be agreement on a nurture design. Marketing Automation Deployment Strategy. This is a strategic question. Marketing Analytics Strategy.
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 20, 2015
    [Automation, Process] Skeptical, Informed Buyers vs. Excited, Uninformed Buyers – A Tale of Two Journeys
    As you can see in the table below, there’s a distinct difference between conversion rates for Best-in-Class organizations, and their Average and Laggard peers throughout this process. Who would you choose? Your choice, however, doesn’t exist in a vacuum. Content Marketing as a Book Bag vs. a Swag Bag: As reported by G.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Automation, Process] Tracking Mobile Call Conversions from Google Call Extensions
    Tracking and analyzing mobile call conversions from search results Call attribution and automation technology allows marketers to track and analyze the smartphone users that click on their mobile call extensions and have a conversation with their business. As a result, the number of phone calls stemming from mobile search is exploding.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Automation, Process] Tracking Mobile Call Conversions from Google Call Extensions
    Call attribution and automation technology allows marketers to track and analyze the smartphone users that click on their mobile call extensions and have a conversation with their business. Call recordings, how callers navigate through IVR menus, and the geo-location of the caller all provide useful signals in this process. Ifbyphone?s
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Automation, Process] Email Deliverability Mystery: Where Does Missing Mail Go?
    When you hit “send,” many email service providers (ESPs) and marketing automation companies will first bounce the lists you are sending to up against your own suppression lists (opt-outs, hard bounces, blocked domains) as well as the ESP’s own global suppression files (yes, they have such things). Your email is ready to go. No guarantees.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Automation, Process] Social Selling 101 – 3 Social Technologies To Get You Started
    When you start out  social selling , don’t automate any of your processes. Begin with automation. Note: we aren’t making rockets with this piece of the sales process, but you will need to automate as your following increases. Keep in mind that automation is for (ONLY) posting. They are all easy to use.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Automation, Process] Let’s Get Personal: Customizing the Call Experience for the Consumer
    These automated surveys can route and qualify calls, process orders, survey customers, and more. With a voice automation solution, the answers to these IVR surveys can be used to route the call to the person best able to handle the call. 'Marketing has become extremely personal. And the best part about personalization?
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Automation, Process] Let?s Get Personal: Customizing the Call Experience for the Consumer
    These automated surveys can route and qualify calls, process orders, survey customers, and more. With a voice automation solution, the answers to these IVR surveys can be used to route the call to the person best able to handle the call. 'Marketing has become extremely personal. And the best part about personalization?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 18, 2015
    [Automation, Process] #ProspectingChat: Aligning Content and Sales with Brian Hansford
    We''re excited to announce that this month''s guest is Brian Hansford , who will share a lot of wisdom on this topic as the Director of Client Services and Marketing Automation Practice Leader at HeinzMarketing. Today’s chat will focus on aligning the marketing and sales process towards content with sales enablement strategies and tools.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Automation, Process] [Infographic] Nurture Your Leads with Narrative 
    'Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. New leads and customers are all at different stages of the buying process, so you have to tailor your messages and materials to best suit their needs. good story.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 18, 2015
    [Automation, Process] Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results
    45% described it as a process for monitoring and analyzing data. 42% indicated it as technology that automates the sales force. It’s pretty clear that there’s still some debate, although two options, viewing CRM as a strategy or a process came out ahead (although not by much). And confused, disengaged customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Automation, Process] 20 Truths I’ve Learned as a Content Marketer
    Effective content marketing requires a strong commitment to the maturation process as well as a defined keyword strategy and target audience that interacts with multiple pieces of content before converting (especially throughout the lengthening B2B sales cycle ). 13 ) Automate Process, Not Strategy and Execution. Source ).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 16, 2015
    [Automation, Process] Convert Your Marketing Mindset With A/B Testing
    Remember, we should consider testing a continuous process, so when one test is completed, another is started. Assign people to support each step in the testing process. Don’t forget to document the full process along the way, including the steps taken and the results achieved. ” ? Marshall McLuhan. ” ?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Automation, Process] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    Lead nurturing is the process of engaging each prospect in a series of ongoing communications, delivering consistent messages and relevant content to inform and educate. 'It’s lonely at the top. That’s especially true when it comes to marketing technology. Add to that the fact that making any kind of technology decision is difficult.
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Automation, Process] Why it's a Good Time to be a Digital Marketer
    As the aforementioned McKinsey article relates, marketing is becoming more of a science: Advances in data, modeling, and automated analysis are creating ever more refined ways of targeting and measuring the returns on marketing investments…long gone is spending guided mostly by intuition and focus groups. CX: Easier Said than Done. Takeaway.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Automation, Process] Segmentation Ideas for Nonprofits and Member-Based Organizations
    Nonprofits can use this same process to create member and donor personas. This might be more difficult to set up in a automated way, such as filtering by city or activity level, but would be worth the extra effort to think it through. 'What is one of the most valuable aspects of a member-based, nonprofit organization? Active Members.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Automation, Process] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    Create Success through Efficiency, Scalability, and Distribution: Marketers need to be able to track projects, give stakeholders visibility into progress, and construct repeatable processes for the ideation, creation, distribution, and analysis of customer-focused content. Met in-person with a financial advisor? Interesting in learning more?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Automation, Process] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    While marketing automation solutions (like Act-On Software ) can make it easy to see which content, email, web page, or social campaign drove the click and conversion, it can be hard to give credit to a phone call. With Interactive Voice Response, a caller interacts with an automated menu, through a keypad or voice recognition.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Automation, Process] How PeopleHR Went From Lead Overload to Record-Setting Revenue
    'Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. Many companies are turning to software solutions for help streamlining a variety of HR processes – everything from performance management, recruitment, benefits, and document management, to time tracking, training, scheduling.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Automation, Process] 5 Ways To Battle Increasing Pressure on Marketing
    Marketers are central to this process: they work to develop close relationships with product-development teams in order to inject their knowledge of user needs into how products are developed. “The resulting expansion of platforms has propelled consistent growth in marketing expenditures, which now total as much as $1 trillion globally.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Automation, Process] Your marketing success may hinge on Gray Social Media
    If we had a way to scale this process and collect this important gray matter, what would I do with the information? Certainly CRM and automated marketing software are evolving in a way that can help us begin to discover these quiet voices, but there are a lot of conditions. This presents a real problem for marketers. Gray social media.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 9, 2015
    [Automation, Process] 3 Challenges To Make You Drop Your (Email) Shotgun
    Not only will these reports not clean the lists for you, they will probably expedite the process of having your account suspended by your email platform provider. 'Someplace, my name is on a direct mail list. Given the junk mail I get, I’d bet that list has been sold over and over again. Well… yes, and no. And here’s why. Sorry! Not so.
  • BLUE FOCUS MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Automation, Process] #IBMVerse is all the rage at #IBMConnectED #NewWayToEngage #SocBiz
    Further, it’s designed to help automate some of those collaborative tasks—like scheduling meetings correctly—so that employees can be free to devote more of their time to the projects themselves. However, training and adoption can be a time-consuming, disruptive processes. We couldn’t make it so that people would say, “I need training.”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Automation, Process] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    How does that fit into the buyer’s process? content hub displays the story a specific buyer needs to know to facilitate their buying process. The beauty of this approach is that with marketing automation and analytics you can identify specific paths chosen. ” until you make it through the buying process to choice.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Automation, Process] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    How does that fit into the buyer’s process? content hub displays the story a specific buyer needs to know to facilitate their buying process. The beauty of this approach is that with marketing automation and analytics you can identify specific paths chosen. ” until you make it through the buying process to choice.
  • ANNUITAS  |  THURSDAY, FEBRUARY 5, 2015
    [Automation, Process] Demand Generation Strategy Rules NOT to be Broken
    Well, it’s not a marketing strategy until you stump the marketing automation platform. Design your marketing strategy around what’s right for your business – your buyers, their buying process, your content, your qualification model and your revenue goals – not the tool. '*This post first ran September 11, 2014 in the ANNUITAS blog.
  • THE FORWARD OBSERVER  |  WEDNESDAY, FEBRUARY 4, 2015
    [Automation, Process] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    The Buyer’s Journey – What process does this persona follow in researching and selecting a solution that can overcome the Perceived Barriers and achieve the Success Factors? With marketing automation software, the segmentation possibilities are seemingly endless. 'Are you worried prospects will think your email marketing is spammy?
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Automation, Process] The 4 L's of a Successful Lead Generation Strategy
    Every step of the marketing process (advertisements and promotions) must be valuable in and of itself. successful client lifecycle requires optimizing the process for converting visitors into leads. 'Inbound marketing is here, people. Of course, this is easier said than done. It All Starts with Content. Your content is your stones.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Automation, Process] Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology
    Peter shares his thoughts on the importance of delivering content according to buyers’ preferences and establishing a business process optimized to fast, effective response. Nuance is the leading provider of voice and natural language solutions for consumer electronics, customer service automation, healthcare, businesses and consumers. .
  • LEADERSHIP  |  TUESDAY, FEBRUARY 3, 2015
    [Automation, Process] Oh No You Don’t! You Simply Can’t Say—“I Don’t Get Social Media”…
    We have made progress in understanding and defining processes to deliver positive outcomes through social media marketing. Cultivate, don’t automate. Setting up automated social feeds can only work to a point. '10 Things About Social Media Every C-Suite Executive MUST Know   . There’s no such thing. Collaboration is key.
  • FATHOM  |  MONDAY, FEBRUARY 2, 2015
    [Automation, Process] Marketing Investment Tips for 2015
    Start by asking yourself: Do you have the technology to do what you need to do (content management system, marketing automation, customer relationship management)? Underscoring this pathetic reality, 28% of SiriusDecisions’ Summit 2013 attendees said their organizational content process was in the ‘Dark Ages.’
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Automation, Process] 9 Effective Email Unsubscribe Pages
    This one-step unsubscribe process is simple for subscribers and still effective for the marketing team at Barneys to adjust their email campaigns as needed. This way, people don’t have to make the awkward choice to unsubscribe and it also simplifies the process – they literally don’t have to do anything! 1) J.Crew Factory. 3) Puma.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Automation, Process] Measuring the Impact of Your Email Nurture Campaigns
    The B2B buying process has evolved into the “ customer journey ,” and your marketing needs to reflect that. These metrics are provided by most standard email automation platforms. 'B2B marketers are responsible for pushing as many qualified leads to sales as possible. Email Performance Metrics. Call Analytics. Call Tracking
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Automation, Process] 4 Steps to Tackle Data Quality and Velocity Issues
    But though we’re well into the marketing automation movement that depends on the smooth and consistent flow of prospect and customer data, we continue to downplay, or even ignore, the data quality issues that can plague our systems. Automate data verification and cleansing. Marketing Automation b2b Integrate systems.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Automation, Process] 10 Excel Tricks Every Marketer Should Know
    Regression analysis is a statistical process that compares the relationship between different variables in a sample. They make long manual processes simple by automating them. 'Excel is a useful tool for a number of marketing tasks. With that in mind, here are ten tricks to help you get more proficient at Excel. Watch the video.
  • VIDYARD  |  THURSDAY, JANUARY 29, 2015
    [Automation, Process] Pros & Cons: Should You Produce that Gem of a Video In-House or Outsource It?
    Creating your video strategy is a multi-step process, and how you produce your content should be at the top of your list of things to consider. Act-On, a Marketing Automation Software company, produces all of their videos in-house because it was a natural extension of their initial in-house webinars. Paper or plastic?
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Automation, Process] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    Event Strategy Every event planning process should start with an event strategy. These are all questions to ask yourself before you start the planning process. Eventbrite and marketing automation platforms like ActOn, HubSpot, or Marketo are a few I recommend using that make the event process as seamless as possible.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 29, 2015
    [Automation, Process] An Agile Response Requires Agile Marketing
    That is why I believe in agile marketing and use agile development processes. The specification writing process really does not focus on what the customer needs, but instead, on a company’s internal needs. With the agile process, you do not need all the data to start. do not have a choice. First Things First. Break It Down.
  • 3D2B  |  WEDNESDAY, JANUARY 28, 2015
    [Automation, Process] New Year’s Resolutions for B2B Lead Generation
    Define your process for nurturing leads that are not ready yet for a sales call. Set timeframes for each step in the process, so all team members understand expectations. 'Here are a few B2B lead generation New Year’s resolutions that will get you off on the right foot for 2015. Will Build a Bridge Between Sales and Marketing.
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