• MARKETING ACTION  |  FRIDAY, APRIL 18, 2014
    [Automation, Process] Beyond Batch and Blast: Launching Your First Lead Nurturing Program
    This process of educating and staying fresh on the minds of prospects who aren’t (yet) ready to buy, allows you to turn otherwise dud leads into added revenue. Many organizations don’t seem to fully grasp the concept of marketing automation, particularly the many moving parts that a successful program requires. The solution?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Automation, Process] 5 Tips For Improving Your Social Media ROI
    Social + Marketing Automation = ROI! Create unique links within your marketing automation platform to be able to see which social networks are bringing in traffic and downloads. Integrating social media insights into your automation system supports your ability to personalize and engage meaningfully. Define relevant metrics.
  • ANNUITAS GROUP  |  THURSDAY, APRIL 17, 2014
    [Automation, Process] Common Pitfalls in Demand Generation Strategy
    Today’s marketing automation platforms allow marketers to deliver pre-qualified leads to sales fairly easily, and the details of this are essential to any demand generation strategy. Take the time to build a process whereby contacts are engaged with buyer-driven content and nurtured until they are ready to speak with a sales rep.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 17, 2014
    [Automation, Process] Your Enterprise’s (Almost) Unfair Competitive Advantage
    'Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. In the long term, while it might seem easier to stick with the marketing status quo, marketing automation gives enterprise marketers a competitive advantage so large that it seems unfair.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Automation, Process] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Removing all of the additional work required to sift through the list frees up your sales team to focus on lead nurturing and building relationships with the lead in an effort to move them closer to the buying process. Automates a customizable workflow that presents the next best call. Source: HubSpot ). Source: Tele-Smart.com ).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Automation, Process] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Marketing automation is all about conversion-rate optimization. In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. So you know you need to step into marketing automation in order to boost the ROI of your marketing campaigns.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Automation, Process] The Triggered Emails You Need to Make Your Marketing Automation Work
    'When you hear the phrase "marketing automation," what do you think of first? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer. And this is where automation becomes powerful. Here are a few recipes of triggered marketing automation to get you started.
  • B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Automation, Process] Our 5 Favorite SFA Software User Interfaces (UIs)
    'Modern sales force automation (SFA) software offers a range of features and analytic capabilities to help you better evaluate your sales pipeline to prioritize and close leads. robust system can keep your team informed and productive, providing the information needed to turn opportunities into wins. Microsoft Dynamics CRM. Pipedrive.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 15, 2014
    [Automation, Process] Cut Through the Red Tape of Consensus for B2B Buying Decisions
    'This headline caught my eye - 53 Percent of B2B Fortune 500 Companies Use Marketing Automation - so I clicked through to read it. Mathew presents three reasons for why this increase in the use of marketing automation foretells good things for the industry and his first one got me thinking. Reason #1: Lots of Red Tape. agree.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Automation, Process] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    Research indicates that sales reps are being engaged later and later into the decision making process? Yes, there are several studies that point out how sales reps are being invited later into the decision making process. And research from Forrester indicates that the late engagement could have serious impacts on win rates? Indeed.
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Automation, Process] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    Then you’ll need to set up processes and standards for lead nurturing, communication between sales and marketing and lead scoring. That’s because you have a powerful opportunity to be with the prospects from very early in their evaluation process. Both sales and marketing should agree on this definition. Define a Good Lead.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Automation, Process] How to Unlock the Lead Generation Power of Your B2B Website
    Those things include zeroing in on your buyer personas , creating content that is mapped to their buying process and using social media to share your content and attract more traffic. It collects and processes information on website visitors who identify themselves in return for valuable content. Landing Pages. Forms. Thank You Pages.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Automation, Process] What Every Managing Partner Needs to Know About Marketing Professional Services
    There are processes and tools that must be learned and practiced. With the rise of customer relationship management software, marketing automation and online tracking, it is quite possible to measure and optimize your marketing strategy. Perhaps the area where these decisions are most common and most fraught with peril is marketing.
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Automation, Process] How Can Content Marketing Generate Leads?
    With new Google updates such as Panda and Penguin, the  linkbuilding process has had to evolve to avoid penalties. Don’t fall victim to the automation process that is common when creating large amounts of content. 'Content marketing is in essence, the creation of content to promote your brand. Rate Calculators. Checklists.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Automation, Process] Marketing Trend Watch: 2014 Planning Survey
    Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. This is actually one of the places that a marketing automation platform can make a huge difference. Running Multi-Channel Marketing Programs. Modern Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Automation, Process] Marketo Conference: Small Changes, Big Picture
    Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This borders on integration of Web display with marketing automation, an extremely important trend. Every major marketing automation vendor has tried to do the same. Let me be clear.
  • ANNUITAS GROUP  |  THURSDAY, APRIL 10, 2014
    [Automation, Process] 5 Mistakes Companies Make When Automating Their Marketing
    the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 However, there are some additional numbers that reveal that the growth in automation does not equal success. VB asked 1,000+ marketers about marketing automation.  And IT must be involved for an integrated process. billion.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Automation, Process] How to Use Your Sales Team to Create Better Buyer Personas
    Using marketing automation and/or customer relationship management (CRM) tools, you can track those activities that correspond with “won” vs. “lost” sales opportunities. They follow the same process for losses.). Sales force and marketing automation reports. So, how can you create buyer personas that actually work? Goals.
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Automation, Process] A Case Study: How a SaaS Integrates Call Tracking
    Their job, quite simply, is to provide better and more data to their clients and automate the entire sales process. Clients then integrate that data into their internal processes. We needed a call tracking tool that was innovative and simple to integrate with our SaaS and with our clients’ processes,” Henry says.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 8, 2014
    [Automation, Process] 4 Tips to Modernize Your Call Center Customer Experience From Start to Finish
    While chatting to a friend or coworker now and again may be a good way to break up the day, consumers sometimes prefer to navigate automated solutions to resolve an issue with a product or service: By 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a person ( Gartner ). Well, it’s true!
  • ANNUITAS GROUP  |  TUESDAY, APRIL 8, 2014
    [Automation, Process] Marketers May Just Be Their Own Roadblock to Reinvention
    If the 86% of marketers who say they do not know how to transform, want to begin the process, they need to stop the tactical focus and begin with a focus on the buyer. focus on the buyer does not mean simply generating more content, buying marketing automation, pushing out more email campaigns or developing a seven-step drip campaign. 
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Automation, Process] Rise of the Marketing Platform
    In the age of technology, marketers are responsible for an all-consuming process that starts with attracting initial buyer attention and continues all the way to locking in customer loyalty and advocacy. And this process happens all over the place: in print, on the web, on our connected devices. Ready for it? Too see why, read on….
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Automation, Process] 70 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Share only those with specific relevance to the business benefits of marketing automation. Marketing Automation. MARKETING AUTOMATION. It’s from 2009.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Automation, Process] 70 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Share only those with specific relevance to the business benefits of marketing automation. Marketing Automation. MARKETING AUTOMATION. It’s from 2009.
  • MARKETING ACTION  |  MONDAY, APRIL 7, 2014
    [Automation, Process] What’s a “Marketing-Qualified Lead”?
    Establishing the definition of a “qualified lead” through a shared sales and marketing process is one of the most important things you can do to foster cooperation between the teams. This will let sales know why you’ve sent them the lead and will foster confidence in your process. Process. Look to the lead’s activity history.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [Automation, Process] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    But the technology to make this happen is mind-bogglingly complex, since it includes real-time ingestion of diverse data types, several levels of natural language processing, and sophisticated trend detection. But while we humans can only process a tiny amount of information at each stage, Bottlenose works on another level entirely.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 3, 2014
    [Automation, Process] What Long Hold Times Actually Mean for Your Business
    The author of the article calls us “a nation on hold,” and criticizes businesses who doom their customers to never-ending hold times, picking apart the pieces of the call process that are most maddening to callers. Annoying Automated Menus. Automated phone menus are not inherently annoying. Endless Hold Times. It makes sense.
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Automation, Process] Is Free CRM Software Right for Your Business?
    'Customer relationship management (CRM) software helps businesses improve relationships by managing customer data, tracking interactions and automating workflows. Meanwhile, the reporting capabilities of a CRM system help evaluate the performance and productivity of sales and marketing efforts. What Free Solutions Are Available? Accounts.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 2, 2014
    [Automation, Process] 15 Cases of Marketing Innovation [New eBook]
    Modern marketing and sales is an evolving practice that requires a commitment to alignment, process, and adaptation. Marketing Automation Rookie of the Year. 'by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. They’re super-sizing sales impact by aligning efforts. Best Customer Lifecycle Program.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 2, 2014
    [Automation, Process] 4 Steps for Better Lead Generation
    Only 50% have a lead nurturing process of some kind in place. Best-of-breed marketers are using automation and strategic initiatives to make sense of the confusion, consolidate data into contact histories, and gain control of their programs. 'What’s your single biggest marketing headache? Online Marketing’s Major Challenges.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Automation, Process] 3 Cutting-Edge Examples of Website Personalization
    86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. Using marketing automation tools, companies have become adept at triggering emails based on behavior, interests, and demographics. Tweet This Stat. Tweet This Stat. Tweet This Stat.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Automation, Process] How Dell Increased Pipeline Revenue 10X in One Quarter: The Secret to Their SMarketing Sauce
    Others completely overhaul their organizational process to make Sales and Marketing work together like a well-oiled machine. After years of the established SLA that seemed to be working okay, Dell introduced a brand new step into the lead rotation process that helped increase pipeline revenue by 10X. These must be automated emails.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 1, 2014
    [Automation, Process] What Marketing Automation and Basketball Have In Common
    The same goes for marketing automation. Just as in basketball, the marketing automation power user, or coach, plans how the marketing automation system is going to be deployed and implements some of the marketing best practices including strategic lead scoring models and nurture programs. 'Everyone needs guidance. Score.
  • THE POINT  |  TUESDAY, APRIL 1, 2014
    [Automation, Process] Why is Inside Sales So Scared of Lead Nurturing?
    'Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.
  • LEADERSHIP  |  TUESDAY, APRIL 1, 2014
    [Automation, Process] 8 Reasons Why Marketing Automation Fails
    B2B organizations ruthlessly trash tried and true marketing and lead generation methodology to make way for the new, shiny, sexy marketing automation. Automation is useful when it works to enhance proven processes and help organizations be more effective with digital marketing. Can You Really Automate Personalization?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Automation, Process] The Definition of Omni-Channel Marketing – Plus 7 Tips
    Using marketing automation , you can capture this information to build very rich profiles about your customers and the customer journey – you can even partner with companies like Acxiom or DSPs to enhance your data with more intelligence. Increasingly, people use multiple devices during a single transactional process. Start Today!
  • VIDYARD  |  TUESDAY, APRIL 1, 2014
    [Automation, Process] What Your Website’s Missing: A Video Content Journey
    When a prospect encounters your site, they typically go through lots of text-heavy assets and get through nearly 60% of the buying process without ever interacting with sales. Making the buying process simple. The only difference is that your content should map to your buying cycle and turn viewers into customers. Best practices.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 28, 2014
    [Automation, Process] Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014
    Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit  this year, making it the perfect place to review your company’s marketing automation technologies and processes. New to Marketing Automation: A Broad Approach. Experienced with Marketing Automation: Vendor Audit.
  • MARKETING ACTION  |  FRIDAY, MARCH 28, 2014
    [Automation, Process] 3 Ways to Keep Departing Sales Reps from Stealing Your Clients
    'At Industrial Quality Management , we help small and mid-sized B2B companies grow their revenue and profitability through management consulting and modern marketing processes and technologies. Here are three solid strategies to help: 1) Marketing Automation. This may not seem like a direct link at first, but hear me out. Image credit.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Automation, Process] Google Maps Gallery: Showing Your Work Just Got a Lot Easier
    Map Coordinate: This is an automation tool that helps assign and manage jobs for your mobile workforce. There is a simple application process to do so. 'We talk a lot about showing the impact of your work , but physically showing where your work is being done is even more compelling. What Is Google Maps Engine? nonprofit
  • ANNUITAS GROUP  |  THURSDAY, MARCH 27, 2014
    [Automation, Process] Demand Generation – It’s Not That Easy
    According to Sirius Decisions : 75% of marketing automation adopters claim they’re not receiving full value from it. Less than 10% of organizations are deploying marketing automation tools to address programs later in the buying cycle. Figure 1:  ANNUITAS Demand Process Architecture. Really?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 27, 2014
    [Automation, Process] The State of Marketing Automation Trends 2014 [Infographic]
    'Author: Dayna Rothman Finding the right marketing automation software is tough when you are searching for the first time. Did you know that 91% of buyers are evaluating marketing automation for the first time? Infographic Marketing Automation Check out our infographic below for some key stats found in Software Advice’s survey.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Automation, Process] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    With the advent of platforms like social media and sales and marketing automation, we often see a blurred line where marketing stops and sales begins. Acknowledging that each method of content collection produces different results, can you describe the next step in the data segmentation process? It is now automated.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Automation, Process] Don’t Overlook the Hidden Costs of Spam Calls
    Luckily voice-based marketing automation solutions help prevent spam calls from cutting into valuable productivity. No matter the size of a business, there are voice-based marketing automation solutions available to direct the wrong callers to appropriate endpoints, or work to prevent the calls from occurring in the first place!
  • FATHOM  |  WEDNESDAY, MARCH 26, 2014
    [Automation, Process] Nurturing Your Retail Customers with Automated Messaging
    Automated email campaigns are a great way to reach your customers at critical times in the customer lifecycle: From the time they opt in to your emails, through their first purchase and as soon as they appear to become un-engaged. The types of automated emails you develop can vary depending on your company and your industry.
  • MARKETING INTERACTIONS  |  TUESDAY, MARCH 25, 2014
    [Automation, Process] Shiny New Tech: Content Not Included. Proceed with Caution
    Apparently marketers chose to invest in new media platforms, marketing automation, big data and other technologies thinking that new technology is the answer for content distribution and engagement. It's common sense and we all know that it takes people, process, content and technology to pull digital marketing together.
  • ANNUITAS GROUP  |  TUESDAY, MARCH 25, 2014
    [Automation, Process] IP Warming – What Is It And Why Is It Important for Marketers
    'For those B2B and B2C marketers that migrate to a new Marketing Automation Platform or Email Service Provider (ESP), the choice of paying for a dedicated Internet Protocol (IP) or using a lower-cost shared IP becomes an important one as it can affect email deliverability. How to avoid looking like a spammer? Read part two next week.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Automation, Process] New Research Firms Harness Wisdom of Crowds
    'The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide." This means that if you''re shopping for, say, a marketing automation program, you can go to G2 Crowd and see what real customers have to say about the products they''re using. Gaining Momentum.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Automation, Process] Six Best Practices for Marketing with White Papers
    In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. 'Though the format is sometimes misused (i.e., They provide vendors with a platform to showcase their subject matter expertise and thought leadership, thereby building brand credibility.
  • FATHOM  |  MONDAY, MARCH 24, 2014
    [Automation, Process] Marketing Buzzword Takedown
    Marketing automation (MA). Email marketing is merely one component of genuine marketing automation. To reduce MA to email is to underserve all the nurturing, efficiency and analytical power it brings to marketing processes. 'All the cool kids are doin’ it. That’s right, they’re using marketing buzzwords.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 24, 2014
    [Automation, Process] Marketing Strategy: 3 steps to help optimize website user experience
    Finally, James and his team mapped their entire quote funnel to really drill down and understand where in the process most prospects were dropping out. The team’s success also points to a bigger notion – the process of testing and optimization is a marathon. Step #1. Identify your goals. Step #2. Step #3. You may also like.
  • 3D2B  |  FRIDAY, MARCH 21, 2014
    [Automation, Process] Is Your Teleservices Department Leaving Money on the Table?
    'If you’ve put together an in-house team to make and receive phone calls as part of your sales and marketing process, you’re probably wondering if you’re getting your money’s worth. Also, to assure remarkable results, you’ll want to support them with the latest marketing automation and customer relationship management systems.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 21, 2014
    [Automation, Process] How to Lean into a Partner Ecosystem
    From event marketing to user management to marketing automation, new ecosystems are cropping up all over the tech landscape. ” This is the type of information that marketing technologists love to get their hands on, because they want to understand the benefits and integration process before they invest. This isn’t a coincidence.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 20, 2014
    [Automation, Process] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
    Narrowing in on your target market takes time and effort – analysing data to see who’s engaging with your content is an ongoing process. A)  We often find frequency increases when you introduce automation. Here are the highlights from the first Twitter chat, on ‘Targeting’. Eloquestions. A)  Retargeting key. Eloquestions.
  • ANNUITAS GROUP  |  THURSDAY, MARCH 20, 2014
    [Automation, Process] Notes from the Marketing Operations Executive Summit 2014
    megheuer how 2 get process adopted? Great point – change management – the unsung hero of demand process transformation #marketingopssummit. Marketing owns 2/3 of the revenue process today. “effective use of automation requires the support of a comprehensive skills development program” Yes! Enjoy!
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Automation, Process] The 2014 Digital Marketing Ecosystem
    If a company can add value to the buying process, they’re much more likely to continue the relationship and make the sale. Marketing Automation is a significant sales booster. Without marketing automation, they don’t have the ability to create a Lead Score. Does the marketing automation tool sync to the CRM?
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 20, 2014
    [Automation, Process] 5 Easy-to-Implement Marketing Initiatives VPs Might Be Overlooking
    Five simple initiatives that even the busiest marketer can fit onto their plate—even if it’s one at a time—and improve their marketing processes. Download our free white paper, The Definitive Guide to Voice-Based Marketing Automation , for even more awesome initiatives you can start implementing today. Newsletters. It’s a win-win.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Automation, Process] Crossing the Chasm: The New Obstacle for B2B Buyers
    And with all of this in hand, they're adding value to keep the progression established earlier in the buying process moving toward the decision to buy. Why is it that in so many companies these two ends of the buying process never join in the middle? To experience Dr. Jekyll and Mr. Hyde as part of their buying process.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Automation, Process] Make Customers Happy Via the Phone
    The survey found multiple channels and devices are tapped during the resolution process for most customers, including: 30% make a second phone call. Because no one wants to waste time, a simplified, automated solution can elevate a customer experience in a matter of seconds. 25% move to website content. Build the Customer Profile.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 19, 2014
    [Automation, Process] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
    In Part 1 we talked about demand generation and how the buying process has changed, and we covered “personas” as the first of the three key factors of demand generation.  We need to agree on the value proposition and the sales process that will be applied toward those prospects. And that bigger problem is the lack of process.
  • ANNUITAS GROUP  |  TUESDAY, MARCH 18, 2014
    [Automation, Process] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.
  • SYNECORE  |  TUESDAY, MARCH 18, 2014
    [Automation, Process] Don’t Share Leads, Share Lead Intelligence
    Let’s take a step-back and walk through the general process. The entire exchange process can be automated through the integration of the organization''s marketing software and client relationship management system (CRM). It’s not difficult to wrap your head around this statement; in fact, you might call it obvious. Lead Alerts.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Automation, Process] Keep Calm and Learn How to Nurture Leads
    True to its name, marketing automation lets you automate key processes, saving you time and effort. Pretty labor-intensive to do by hand, pretty easy and repeatable with marketing automation.). 'OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. What does SEO even mean?
  • BLOG MY CALLS  |  MONDAY, MARCH 17, 2014
    [Automation, Process] The 6 Most Common Questions About Conversation Analytics
    It hears conversations and processes them in the same way that humans hear conversations and process them. Enterprises are also utilizing the LogMyCalls Webhook generator to push data in to their own SaaS platforms, CRMs, email platforms, marketing automation tools, and call center software. '1) What is it? That''s a problem.
  • AVITAGE  |  MONDAY, MARCH 17, 2014
    [Automation, Process] Content Is A Strategic Imperative for B2B Selling Organizations
    'Most business enterprises engaged in B2B selling have adopted content marketing as “the only marketing there is.” ” (Seth Godin) It is reported to be the top B2B marketing priority for 2014. This is why we say: Content is a strategic imperative. But most executive teams don’t realize this — yet. Click
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 17, 2014
    [Automation, Process] Marketing 101: How to get started in lead generation
    Do you have any advice or books on how to effectively get leads and qualify them and the processes involved in doing so? Marketing, on the other hand,  tends to involve less human touch, whether that’s due to marketing automation or the simple fact that a print ad can reach many more people at a much lower cost than a sales person.
  • MARKETING ACTION  |  FRIDAY, MARCH 14, 2014
    [Automation, Process] 6 Tips for Better Email
    To educate the prospect, who may begin the sales process knowing little about the problem they are facing – and even less about potential solutions – so they become confident enough to choose a solution. 'Have your unsubscribe rates been rising…and your open rates dropping? Possibly there’s no cause for concern. Product demos.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Automation, Process] CMOs Win When High-Value Customers Are Treated Personally Online
    Instead, these brands are likely to be best served by leveraging the power of technology, real-time data and automated segmentation to effectively profile individuals who are in actuality high-value customers. By using automated segmentation and targeting, brands should be able to detect segments unique to their brands and industries.
  • SAZBEAN  |  THURSDAY, MARCH 13, 2014
    [Automation, Process] Five Ways Mobile Apps Can Be Used To Market Your Business
    This is a more in depth process than employing apps already in existence, but it can have benefits. By creating an app unique to your business, you can allow users to receive special discounts in store, create a point system where customers can work up to certain rewards, use it as an automated sale notification system, and more.
  • ANNUITAS GROUP  |  THURSDAY, MARCH 13, 2014
    [Automation, Process] Demand Generation Skill Set of the Not-So-Distant Future
    'It is a no-brainer – as marketing automation and demand generation continue to mature, the need for well-rounded and experienced demand generation marketers also increases. Certification and experience using a robust marketing automation platform. Demand Generation Strategy demand process KPI performance metrics
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 13, 2014
    [Automation, Process] Invest Wisely to Avoid Costly Technology Failures
    Temporary systems or manual processes. blog Cloud Telephony Marketing Automation 'Close your eyes for a minute; I want to try an exercise. Imagine you are at your desk in the final leg of a major project, rapidly approaching the finish line. What happened? Where did your masterpiece project go? How can you get it back? How Bad Is Bad?
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Automation, Process] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    It is the glue that is holding together the online sales process. And the first meeting you should have is with your sales team to talk about the process your leads and customers go through before buying. This process is known as content mapping. 'Artillery B2B Marketing Blog > The Forward Observer. Dramatically.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Automation, Process] 4 Dimensions of Effective B2B Marketing Plans
    Image a planning process so streamlined marketers could model and predict their impact on revenue before they spent a dime. Then, they turn to marketing automation platforms and CRM to organize these activities, but struggle to optimize them for maximum impact. She also manages Bulldog’s blog.  Follow Liz on Twitter at @liz_pate.
  • VIDYARD  |  WEDNESDAY, MARCH 12, 2014
    [Automation, Process] How ClearFit Combines Video and Marketo for More Clicks and Customers
    'Because SiriusDecisions predicts that marketing automation adoption will rise by 50% before 2015, it’s really important for early adopters to start mastering their MAP to gain a competitive edge. when ClearFit analyzed leads that watched an entire video during their purchasing process. So who’s doing this now? Hint: Yup).
  • ANNUITAS GROUP  |  TUESDAY, MARCH 11, 2014
    [Automation, Process] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    Consider just one of the pieces of the stack, the marketing automation piece – a business application that could potentially touch demand generation, field marketing, content marketing, sales, and more. Blog B2B Marketing Change Management content marketing demand process demand strategy Marketing technologist technology stack
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 11, 2014
    [Automation, Process] Enough with the Crap
    The first step in this process begins with developing a buyer persona. Influencers During the sales process, there can be many influencers providing input and ideas about how to deal with a priority issue. The Customer Buying Process. The Role of Content in the Buying Process. Buyer Personas Explained. The Bottom Line.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 7, 2014
    [Automation, Process] Ontraport Revamps Its Small Business Marketing Automation System
    speak with particular authority here, since Ontraport is the marketing automation system of record at Raab Associates – in part because they give me a free account, but mostly because it has the particular mix of email, Web forms, order processing, automation, and WordPress integration that suits my needs and have provided great customer support.
  • MARKETING ACTION  |  THURSDAY, MARCH 6, 2014
    [Automation, Process] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
    So I posed this question (asking it three times to mitigate the fluke-factor): Will smaller companies increase their adoption of marketing automation this year? Much better, in fact, according to new research from Software Advice , whose 12-month study (Jan 1 – Dec 31, 2013) analyzed 896 interactions with marketing automation software buyers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Automation, Process] Social Media Automation? Here’s a rational plan!
    Automate it. m not advocating replacing your brand voice with a robot, but supplementing your content flow and natural engagement with automation both increases interaction and increases your time to do more with social. But with a sometimes negative stigma behind automation, why should you consider it? Automate it.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Automation, Process] Tips to Optimize BYOD Payoffs With Cloud Technology
    Sending out a voice broadcast to one or several team members through an automated solution ensures 100% guaranteed delivery on time, while avoiding being caught up in a tornado of email messages. Woo hoo! It also connects personal devices to a secure network so management can oversee protections of all users. Here are some tips: 1.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 5, 2014
    [Automation, Process] Sales & Marketing Alignment: 3 Ways to Close the Gap
    At Act-On, our sales and marketing teams have achieved alignment, thanks to a supportive business model and culture, and a robust marketing automation platform. She is a key player in the development of all processes for lead and pipeline cultivation and maturation, and driving tight alignment between the sales and marketing teams.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Automation, Process] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    API integration with CRM and marketing automation systems also lets those systems assign businesses to the target lists. This allows marketers to send different contents to companies as the marketing automation system tracks them through different stages of the buying process. It provides more global coverage than U.S.-centric
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 4, 2014
    [Automation, Process] Hooking Online Shoppers and Reeling Them In
    But because shoppers place greater trust in companies that offer the option to interact directly with customer service or sales representatives over the phone, voice-based marketing automation tools are a must-have in the e-commerce industry. That’s a lot of customers exiting the sales cycle unconverted! Let’s start at the top: 1.
  • ANNUITAS GROUP  |  TUESDAY, MARCH 4, 2014
    [Automation, Process] The Rise of the Marketing Technologist – Part 1
    It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies. and finish with part three (People, Process and Content … then Technology). It’s all so very, very true.
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Automation, Process] 21 Content Marketing Tools to Use in 2014
    For a sneak peek into how we approach our keyword research process from start to finish at Writtent, I recommend Keyword Strategy the Right Way. One of my favorite tools for simplifying your blog formatting process is Word2CleanHTML, an easy-to-use editor for rapid-fire formatting, even if you can’t code. Here are the very best: 1.
  • VIEWPOINT  |  TUESDAY, MARCH 4, 2014
    [Automation, Process] 3 Ways Inbound Marketing Is Hurting Your Business (#3 Is the Most Surprising)
    but doesn’t have a strong qualification process in place. How to Fix It: Whether through automation, outsourcing, or good old fashioned phone call follow up, you must find a way to qualify your leads. Plus, you must time your campaigns so that you don’t create more leads than your qualifying processes can handle in a timely fashion.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 3, 2014
    [Automation, Process] Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!
    He may be a ball of complex processes on the inside, but users enjoy a simple interface with flexible functionality throughout. Cloud-based marketing automation seems to appear out of thin air and do amazing things unseen to the naked eye, and virtual call center capabilities are no exception. Have no fear! drum roll* …. Not sure?
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Automation, Process] Why Marketing Automation Fails: 3 Common Reasons
    That’s why marketing automation is such an important topic in 2014. Our brains have finite processing power. That’s why marketing automation software is so important. But marketing automation has a bad rap. The term "marketing automation" also sounds quite clinical and technical. marketing automation
  • MARKETING ACTION  |  MONDAY, MARCH 3, 2014
    [Automation, Process] Digital Marketing Glossary, Part 3
    Recent research indicates that almost 80 percent of B2B buyers use search to begin their information discovery process for a business purchase; SEO is critical to your website being found by those buyers. Trigger email : This is an automated email, sent in response to an action taken by a person or in response to a calendar date.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Automation, Process] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    Confusing financial processes? Become the go-to source of free information within your industry, whether it’s running shoes or marketing automation. 'Author: Maggie Jones Confession: I make most of my major purchases between the hours of 9pm and midnight, usually in my pajamas, and often after a glass of wine (or so) at dinner.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 28, 2014
    [Automation, Process] 3 Reasons You Should Use Website Visitor Tracking
    It’s the primary point of brand engagement for prospects, leads, and customers, all of whom are uniquely interacting with your pages and content, assessing your products and services, and ultimately counting on your website to deliver what they need … no matter where they are in the buying process. where they are in the buying process.
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [Automation, Process] Leveraging Big Data and Creative Content for Customer Engagement
    Marketers need to understand this data in order to generate marketing messages that resonate and impact the buying process of consumers. This process is now being measured in seconds thus forcing marketers to increase the pace of innovative, creative, and trusting messages. 'Why is content such a “buzz”?!
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [Automation, Process] Leveraging Big Data and Creative Content for Customer Engagement
    Marketers need to understand this data in order to generate marketing messages that resonate and impact the buying process of consumers. This process is now being measured in seconds thus forcing marketers to increase the pace of innovative, creative, and trusting messages. 'Why is content such a “buzz”?!
  • ANNUITAS GROUP  |  THURSDAY, FEBRUARY 27, 2014
    [Automation, Process] Three Things a Demand Strategy is NOT
    once heard someone say that if you have chaos, the only thing technology will do is automate the chaos. So if you’re making an investment in marketing automation, be sure you take the time to build a strategy with a clearly-defined process first. This is far from what should be happening. This couldn’t be more true.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Automation, Process] Marketing Automation is Not Marketing Strategy
    'We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 27, 2014
    [Automation, Process] 6 Lead Scoring Lessons for Better Lead Conversion
    'Lead scoring has changed the game for sales and marketing professionals over the past several years, and we’re starting to see much more widespread adoption of the practice and the marketing automation technology that makes it possible. Lead scoring is a constantly evolving process.  The lead scoring caveat. Want to learn more?
  • 3D2B  |  THURSDAY, FEBRUARY 27, 2014
    [Automation, Process] The Proven Technique for Generating 50% More Qualified B2B Leads
    Are they just doing some initial snooping around, or are they in the process of narrowing down their options to a set of finalists? And marketing automation is a marketer’s dream because it quantifies the answers. Despite this, they report that 65% of B2B marketers have not established a lead nurturing program. Personalize.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Automation, Process] HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey
    'Last month, David Raab, an expert in the marketing automation field, estimated that the industry will grow roughly 50% in the upcoming year alone. The questions goes on and on, but fundamentally, the proliferation of players, products, and pricing options available makes choosing a marketing automation vendor a significant challenge.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Automation, Process] Even Content Marketing Should Be Measured
    You can use a combination of marketing automation tools and web analytics technologies like Google Analytics to gather online data. 'Interesting tidbit alert! The average human attention span in 2013 was 8 seconds, according to StaticBrain , while the attention span of a goldfish is a whopping 9 seconds. Pretty crazy, right?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Automation, Process] Marketing Operations Triage: The Art of Getting Stuff Done
    It’s time to recognise that (particularly in small teams), even if you are the most talented and experienced operations person in the world, and even if you’re using the most sophisticated marketing automation platform , you can’t do everything. So as marketers, faced with our lists of tasks each day, how do we decide what gets done first?
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