[Automation, Process] The radical NoMQL movement in content marketing
    But as Dave thought through it — a process he candidly describes in his post — it started to make more sense. It’s the vast majority of what marketing automation software is used for, feeding many of marketing’s KPIs. It’s like a John Lennon song, “Imagine there’s no lead form — I wonder if you can.”
    [Automation, Process] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    marketing technology into a seamless process. approval workflows, email automation, analytics. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of.
    [Automation, Process] Evangelizing a Content Marketing Program
    efficiencies in the process.” 4. marketing automation technology has gotten better. What processes need to be in place with. process, hierarchy, and consistent publishing cadence. It’s something we call the Content Flywheel, the visualization of a process in which key content. All rights reserved. The hotel giant.
    [Automation, Process] Tips For Getting More Out of Marketing Automation
    The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Here’s a few simple tips to help those in the latter category find marketing automation success. Marketing Automation
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Automation, Process] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    If your system allows, set up an automated email at your chosen frequency to save yourself the manual send each time. 26) Does your process need to be repeatable? If you need to recreate your dashboard in the future, make it easy on yourself by documenting the process in a Google doc or internal Wiki page. Sounds simple enough.
    [Automation, Process] Ready. Fire! Aim. What to Avoid During Demand Gen Planning
    Execution: Lack of execution planning generally happens when no process exists or an organization is unable to follow an existing process due to internal or external deadline pressures. These results are symptomatic of an infrastructure built without regard to process. You cannot automate an ambiguous process.
    [Automation, Process] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    And that includes “listening and responding,” which requires automation that monitors for explicit and implicit (behavioral) cues, captures that data (listens) in a rich behavioral database, and then uses the data to customize a valuable response (responds). What about suggestions for irrelevant products? Content Matters.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Automation, Process] Digital Darwinism: Where Do You Stand?
    According to Mr. Grossman, who co-leads Russell Reynolds Associates’ Digital Transformation Practice and Consumer Digital and Media Practice: “Digital should be built into the core strategy, systems, and processes of an organization. Building relevance, revenue, and results for clients while meeting them where they are…. Sound familiar?
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Automation, Process] Digital Darwinism: Where Do You Stand?
    According to Mr. Grossman, who co-leads Russell Reynolds Associates’ Digital Transformation Practice and Consumer Digital and Media Practice: “Digital should be built into the core strategy, systems, and processes of an organization. Building relevance, revenue, and results for clients while meeting them where they are…. Sound familiar?
    [Automation, Process] The Danger of Not Having the Right Testing and Optimization Technology
    Post-test provides an automated process to find visitor micro segments and the content that they prefer, then the opportunity to target them with those relevant experiences. Of course if I had used the word grave in front of it - grave danger , that would have really upped the hyperbolic scale. Oracle Marketing Cloud
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Automation, Process] Is Predictive Intelligence the Future of B2B Marketing?
    This is a proactive way to accelerate the sales process by determining which customers are ideal based on past behaviors and purchasing history. This takes into account other technologies, such as CRM or marketing automation , and demographic information to predict whom sales and marketing should be nurturing closely.
    [Automation, Process] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    Machine intelligence will provide the processing power to interpret this data correctly, continuously, and for millions of customers at a time. They'll be even easier to avoid as screens get smaller and automated assistants get better at screening out things their masters don’t want to see. This vision has (at least) two implications.
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Automation, Process] What the Rise of Platishers Tells Us About Content Management Systems
    Vital ) They comes behind only Sales Automation, Enablement, & Intelligence (220), Social Media Marketing & Monitoring (186), Display & Programmatic Advertising (180), Marketing Automation & Campaign/Lead Management (161), and Content Marketing (160). What is this group called, you ask? Platishers. What is a Platisher?
    [Automation, Process] Someone’s making money off your copyrighted content (But it isn’t you)
    In the case of Business 2 Community, contributors can get through the entire submission process without seeing any notice of the copyright provisions in the terms of use. If the syndication happens automatically, the original creator might never even interact with Business 2 Community’s portal—the process is entirely automated at that point.
    [Automation, Process] 10 Online Lead Generation Techniques for Professional Services
    It’s almost like automating the referral process. Professional services firms have been relatively slow to adopt online lead generation techniques. Further, many professionals still hold the mistaken belief that the only way to generate new client leads is through referrals and networking. You benefit in two ways. 10) Blogging.
  • KAPOST  |  MONDAY, MAY 23, 2016
    [Automation, Process] 8 #SDSummit Case Study Sessions to Attend
    Red Hat’s sales productivity team takes a holistic approach to improving sales processes, training, sales technology, and content in its pursuit of greater sales effectiveness.” If you’re headed to Nashville this week for SiriusDecisions’ 2016 Summit then you know the agenda for the week  is absolutely packed.
    [Automation, Process] Pressure
    Instead, they’re bringing over the same processes, theories, and measurement standards from legacy channels. With all of the changes taking place in the marketing industry, technology has taken center stage: more automation, less room for human error. Meaning, they find something they do well, and they automate and repeat it.
    [Automation, Process] The Role Call Tracking Plays in Sales Planning
    Into this foray have come integrated marketing automation platforms such as ActiveDEMAND, which offers a feature known as CallForensics and that takes the concept of call tracking – measuring every incoming call associated with a marketing campaign – to a dynamically new level. How does this pertain to sales planning?
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Automation, Process] 7 Steps to Brilliant B2B Marketing [Part 1]
    Having a great B2B website is an ongoing process – you need to test regularly and refine your content. When it comes to the greatest commercial impact of digital marketing activities in 2016, marketing automation (20%), content marketing (18%), Big Data (12%), mobile marketing (9%) and conversion rate optimization (9%) are the best bets.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Automation, Process] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    Want to learn more about these processes? Tips & Processes for Maintaining Email Quality. 1) Aggressively integrate proofreading into your workflow. How we solve for it: The secret sauce for feasible automation here was ensuring that any replies to our marketing campaigns automatically create Zendesk tickets. Copywriting.
    [Automation, Process] Your Crash Course to Offering a Crash Course
    Tools such as SiteEngage™ can help make this process easier through automation. By creating an automation for a series of emails that are spread out over time, you can provide your visitors with a crash course to maintain their interest and nurture the relationship, all without expending a lot of time or resources.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Automation, Process] Lead Generation Tweaks for Building a Better Sales Pipeline
    Every business wants the most efficient sales process. To efficiently engage and develop the best leads, companies focus upon blending hands-off inbound methods and hands-on outbound processes. This is an example of how an automated nurturing process can by being steered by a human touch at the right times. Get specific.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Automation, Process] Lead Generation Tweaks for Building a Better Sales Pipeline
    Every business wants the most efficient sales process. To efficiently engage and develop the best leads, companies focus upon blending hands-off inbound methods and hands-on outbound processes. This is an example of how an automated nurturing process can by being steered by a human touch at the right times. Get specific.
    [Automation, Process] 5 Key Ingredients of a Positive & Profitable Partner Experience
    As a best practice, the PXMM calls for providing programs and fully-automated tools tailored specifically to partner needs. And without a straightforward process for delivering leads to partners, even high quality leads will get lost in the shuffle. It’s never been more important to examine and improve partner relationships.
    [Automation, Process] Optimizing Your Content for Account-Based Marketing
    This will make your content creation process might look like this: There are a couple key components of ABM that can make content ideation and creation much much easier for your team. For the month of May, we’ve been focusing on Account-Based Marketing to educate and enlighten our audience on the advantages. Understand Your Approach.
    [Automation, Process] Personalization Makes Programmatic Advertising a Win-Win
    Companies currently store massive amounts of data in publisher platforms and data management platforms (DMPs), never mind the personal customer and profile data already stored in their marketing automation database. Whereas, the next best action restarts the process from the beginning. an instructional video).
  • 3D2B  |  TUESDAY, MAY 17, 2016
    [Automation, Process] Inbound Lead Conversion Tips You Need to Know
    To make the organization process easier, first define a marketing qualified lead. To determine interest level, you can use your marketing automation system to score your leads based on their behavior. As a B2B marketer, it’s easy for you to get caught up in lead generation. One won’t ignite your sales. The other won’t start a fire.
  • SALES ENGINE  |  TUESDAY, MAY 17, 2016
    [Automation, Process] How Many Leads Does Your Sales Team Need?
    Marketing automation and lead management systems have allowed for a near-scientific breakdown of the sales funnel. Leads in each stage of the buying process meet very specific criteria and behave in certain predictable ways. It seems that this once-complex process can be distilled to an algorithm. Sales Enablement
  • ANNUITAS  |  TUESDAY, MAY 17, 2016
    [Automation, Process] Email Deliverability and Data Quality
    Next is defining buyer personas, creating a data dictionary (or what ANNUITAS refers to as a Field Mapping document), defining your data import process, data cleansing process, and finally, creating data dashboards to allow you to quickly and easily identify data issues. However, they are topics many marketers struggle with.
    [Automation, Process] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    At Marketo, we sometimes meet with individuals who feel anxious about adopting marketing automation , and as a result, the meeting can spiral downwards fast. These questions help guide this process: What is causing them the most anxiety? Then, demonstrate the process of how to find the solution. Choose a Captain. Change It Up.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Automation, Process] The 14 Best Content Planning and Research Tools
    The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Best Content Planning Tools. 1) Trello.
    [Automation, Process] Expertise as a Differentiation Strategy
    The lowest-cost strategy also exposes you to commoditization and a much wider range of competitors, including do-it-yourself approaches, off shoring and automation. More importantly, what is ultimately most important is what plays into their selection criteria and decision making process. Differentiation Strategy Defined. Be different.
    [Automation, Process] 10 Marketing Automation Lessons from Bad Stock Photos
    When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. And now, here are 10 marketing automation lessons from bad stock photos. 1. Everyone has something they fear about marketing automation. Sales can likely use their normally follow-up process. 6.
  • KAPOST  |  MONDAY, MAY 16, 2016
    [Automation, Process] Great B2B Customer Experiences Require Customer-Centric Marketing
    and technologies (marketing automation, CMS, CRM, etc.). It also means that every content asset will contribute to a step in the journey, as well as the other steps, to connect the dots and guide buyers forward in their decision process. Process. No, that’s not a typo. Experiences cannot be an afterthought. Why not? Visibility.
    [Automation, Process] The One Thing Your Account-Based Marketing Strategy Is Missing
    Although not a new approach, ABM has been given a shot in the arm with the rise of marketing automation—and marketers are taking note. Here’s how: 84% of B2B decision makers start off the buying process with a referral. That’s one reason why account-based marketing has become a popular strategy in recent years. And advocacy works.
    [Automation, Process] Content Marketing to Generate and Qualify Website Leads
    In fact, you can tell a lot about where a lead is in the process by what type of content they are consuming. Most content strategies involve developing different content for each stage of the buying process. SEE ALSO:   The Lead Generation Process: How Content Marketing and Lead Generation Work Together. not a qualified lead).
    [Automation, Process] Why Perfect Branding Isn’t Enough to Connect with Buyers
    If this sounds familiar to the process that a consultative sales person uses to get in front of prospects, you’re right— the process is the same. Once upon a time, branding was an indispensable part of a company’s success in B2B sales. It bred credibility. This relationship was not always about the sale. Did it translate into a lead?
  • SNAPAPP  |  THURSDAY, MAY 12, 2016
    [Automation, Process] 7 Creative Examples of Bottom-of-the-Funnel Marketing
    But as time goes on, B2B teams are seeing more team members get involved with this process. Working together, team members are focused on making sure the sales proposition looks like the best possible option for the customer, speeding up the process, and helping leads overcome any remaining obstacles to conversion. Image source. 2.
    [Automation, Process] 10 Marketing Automation Tips for Personalisation and Contextualisation
    Many people never explore the full potential of marketing automation. And marketing automation is the key. Because while you can do marketing automation without personalisation and contextualisation , you won’t be getting the most from it. Marketing automation lets you do it in every campaign. Marketing Automation
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Automation, Process] 11 of the Best Slack Apps & Integrations to Try
    But the process of saving screenshots, annotating them, and sharing them with your team doesn't have to be so manual. Their algorithms process all of these links in real time (about 7.5 Over the past few years, it's become a robust platform thanks to all of the fun and useful integrations folks have built on top of it. Enter Giphy.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Automation, Process] The Most Effective Inbound and Outbound Marketing Tactics
    Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. Inbound leads arrive through any paid/unpaid marketing processes that builds trust and connection with customers before they enter the buying process. And why? Content.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Automation, Process] The Most Effective Inbound and Outbound Marketing Tactics
    Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. Inbound leads arrive through any paid/unpaid marketing processes that builds trust and connection with customers before they enter the buying process. And why? Content.
    [Automation, Process] We know you don’t want to talk to sales people, so don’t.
    Mike Vannoy, co-founder and COO of Sales Engine talks about how this has happened in the marketing automation industry. For over ten years now, there’s been a gold rush in marketing automation technology with some fantastic features that make it a must-have for any B2B company engaged in content marketing. What can you do about it?
    [Automation, Process] Is Your Marketing Automation Toast?
    I call it the “Toaster Syndrome”—the condition in which management believes that automating marketing and demand generation processes is as easy as purchasing a toaster. Sound like automating marketing via a demand center? Reliable source of electricity: This represents your process. Know your process.
    [Automation, Process] Study Finds Marketing Automation Platforms (MAP) Improve Sales and Marketing Alignment
    S MB Marketers with a MAP and supporting processes are nearly 3 times more likely to have strong communication with sales. Atlanta, GA –  May 11, 2016 – Salesfusion , the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value that marketing automation delivers.
    [Automation, Process] A complete strategy for effective scheduled tweets
    And while automation can certainly make those tedious tasks much easier, how far can we take automation (and scheduled tweets) before it becomes spam? How I Use Automation To Manage Scheduled Tweets. Let’s start with the how, because I know sharing processes can really help those who may just be starting out. Right?
  • 6SENSE  |  TUESDAY, MAY 10, 2016
    [Automation, Process] From Da Vinci to Data: The Heroes of Modern B2B Marketing
    We don’t need a subtle evolution of those tactics, but instead, a rethinking of the entire process. As the internet took over much of the B2B research process, legacy media companies jumped in with both feet to create destination websites for B2B research. His heroes included Archimedes, Da Vinci, Galileo, Newton, Maxwell and Einstein.
  • SNAPAPP  |  TUESDAY, MAY 10, 2016
    [Automation, Process] The Need-to-Know About Bottom-of-the-Funnel Marketing Content
    Marketing Automation. Having a strong marketing automation system is crucial to connecting your personas with the right content when they are wanting it. 3. As much as possible, these pieces of content should be made to be easily passed along to internal team members who have a part in the decision making process. Varied.
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Automation, Process] How Lenovo Kept Things Simple, and Won a Markie
    Just having an automated email system doesn’t cut it anymore. Marketing’s role used to be about bringing in the most leads, dumping them over to sales, and repeating the process. Ways to Use Video to Get More Out of Marketing Automation. An “All Day, Every Day” Battle. Get the Guide. Get the Guide. × Download the Guide.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Automation, Process] The 5 Best Retention Marketing Tactics for Your Online Store
    Customers like to deal with other people not automation, since it makes them feel valued. No one likes to be put through a generic process, or talked to like they are just an order number, especially if they have bought from you already! How to Select Retention Tactics. The ideal strategy will depend on the stage your business is in.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Automation, Process] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. Build strong relationships with leadership team through the delivery of metrics and governance of analytic processes.
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Automation, Process] Focus on Accounts – Not Leads – for Better ROI
    But: Our business is marketing automation. And the whole point of marketing automation is to take the “manual” out of the labor/results equation, in order to make high-performing strategies accessible and affordable to the mid-market. How could we finesse marketing automation to support an account-based marketing strategy?
  • AVITAGE  |  SATURDAY, MAY 7, 2016
    [Automation, Process] 30 60 10 B2B Content Strategy
    This will be based on an analysis of the buyer decision process (B2B buyers don’t “journey” ) We find use case definitions to be an important, deeper, but typically missing output from content strategy work. It provides keywords that drive automated curation systems. What if there’s a third way?
    [Automation, Process] [Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns
    But with a marketing automation solution, you can set up triggers that automatically listen for inactivity windows and then send reactivation emails. This process allows you to easily and proactively address your sleepy subscribers without having to constantly worry about creating new campaigns. 2. DO YOU? Special offers.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Automation, Process] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    That is changing as vendors get stronger and technology simplifies processes. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.  . While this is a new capability, we expect it to become more sophisticated over time.” About Vidyard. press@vidyard.com.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Automation, Process] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Custom Profile Recommendations: The platform kick-starts the profiling process by leveraging proven best practices from similar businesses to make profile recommendations based on a company’s own products, business model, or customers. Infer is at the forefront of the movement to democratize data science by empowering go-to-market teams.
    [Automation, Process] New York’s happiest B2B database marketer
    We help clients scale and grow their businesses by customizing marketing automation platforms, social media marketing tools, and content marketing systems specifically for ad sales marketing. This is both a process and data challenge that needs to be planned and documented. It’s out of date. It’s incomplete. Too many duplicates….
  • ACT-ON  |  THURSDAY, MAY 5, 2016
    [Automation, Process] Team Trifecta: Why Align Customer Success with Sales & Marketing?
    It’s been well established that alignment and consistency between these two groups ensures you can get the most from your prospects, accelerate your pipeline, and make sure you’re not missing opportunities in the acquisition process. Do we employ integrated business processes? Why is this so important? Can we communicate clearly?
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2016
    [Automation, Process] 15 Facts to Know About Bottom of the Funnel Marketing
    To help understand this perspective more, we’ve gathered 15 facts about bottom of the funnel marketing that will help you optimize your process for converting leads into customers. Effective automated email sequences can help move leads to the bottom of the funnel where they can become customers. MarketingSherpa. 2. MarketingSherpa. 3.
    [Automation, Process] 5 Ways Your B2B Marketing Automation is Failing
    Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. And according to B2Bmarketing.net's Marketing Automation Benchmarking Report, 17% of marketers say marketing automation has been very beneficial for their company. Marketing Automation
  • SNAPAPP  |  TUESDAY, MAY 3, 2016
    [Automation, Process] Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release
    These days, marketers are on the hook to create a steady flow of interesting content that not only delivers results quickly, but shines in the process and speaks to their audience. Our Spring Release aims to help. Build It Beautiful. Sound familiar? Select a content type, browse our themes (more on the way soon!), No problem. Content loading.
  • ANNUITAS  |  TUESDAY, MAY 3, 2016
    [Automation, Process] Customer Experience, Transformation and Personalization at #MME16
    large challenge today is that siloed processes in big companies prevent them from delivering outstanding customer service, which in turn stifles growth. Jaemi discussed how to scope your digital transformation, assess and align your people and processes, and provided us with nine lessons for transforming you marketing. Main takeaway?
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Automation, Process] The Amazing Power Of Multi-touch Lead Engagement
    This information is processed within different synaptic pathways and so arrives in the memory and decision making centers differently. Any number of automation systems will be able to track the source of online leads and record the engagements across your website and emails. The boss was carrying a small plant under his arm. Emails.
  • LEANDATA  |  MONDAY, MAY 2, 2016
    [Automation, Process] Sneak Peak of The Marketing Nation Summit
    So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients. And what has become one of the most popular presentations will be hosted by New-Waterson and Jeff Shearer, director of marketing automation at Nintex. Summit.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Automation, Process] Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps
    The new functionality introduced in Spring 2016 includes: Launchpad: SnapApp’s Launchpad provides marketers with a library of professionally designed themes and content templates to select from in the creation process. FOR IMMEDIATE RELEASE. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements.
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Automation, Process] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    While this may come as a surprise to the hordes of demand generation groupies using marketing automation, the truth is that 87% of companies spend more time in other functions of marketing than demand gen. And for the most part, marketing automation has been used to aid only one of these three segments –demand generation. Templates.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Automation, Process] Strategies to Drive Member Engagement
    With the right tools, processes, and systems, you can integrate your data into your high-level strategy. Here are some ways that you can automate the creation of smart text. Master this creative side, automate process, and devote as much time as you can to learning about your audience. Send Personalized Emails. Nonprofi
    [Automation, Process] Individual Client Dashboards: The Personal Touch
    As you can imagine, this is a manual process that involves a great deal of copying and pasting – yet, as we can attest to, an agency’s main value-add shouldn’t be report creation but rather the analysis of data and provision of key findings and recommendations to clients. Get Started with ActiveDEMAND today! Try it for free today!
    [Automation, Process] First Marketing Automation Software Company to Include Handwritten Letters
    Lead Liaison continues its disruptive path in the marketing industry as the first marketing automation software company to include handwritten letters, written by humans, as a native offering in a marketing automation platform. Persistence and process certainly pays in sales. Fast forward to today. About Lead Liaison.
  • EMEDIA  |  WEDNESDAY, APRIL 27, 2016
    [Automation, Process] Marketing Automation Users: Quality Inputs (for Spectacular Output)
    Get the most out of your marketing automation by ensuring high-quality raw lead inputs. Marketing automation is becoming a standard for B2B marketing departments, as lead nurturing is now required for sales-ready leads. But like all business processes, lead nurturing relies on topnotch inputs. Here are key tips to maximize them.
    [Automation, Process] Lead-to-Account Matching Is Only the First Step
    Lead-to-account matching is only the first step of the process. And everyone’s process is different. You want a company that lives and breathes lead processing. Customization:  We have customized all of the core sales processes. LeanData helps our customers orchestrate the business process that works for their company.
    [Automation, Process] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    And we need to be entertaining – people are struggling to understand this bot that we created, this automated solution that we have a name for. So, because it’s a named product, we are going to have a byline on our blog that is the product, talking about its features and its process and about how we developed it. No longer.
    [Automation, Process] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. If you uncover toxic backlinks, compile a list and call in the professionals — it's time to submit a disavow file to Google and start the cleanup process.
    [Automation, Process] 10 Ways to Engage Your Audience with Interactive Content
    Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. Large blocks of text are hard for users to process, similar to when your computer taking a long time to load a webpage with a lot of data. Why interactive? Make a Quiz About a Statistic.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Automation, Process] The Unseen Problem with Inbound Leads and How to Fix It
    It can take as long as 18 – 24 months to pay down this process from A to Z. Here are some other outbound lead gen processes that assist with validating and pursuing the quality inbound leads: – Marketing automation helps better prioritize efforts. Ultimately, a proper balance of the two is ideal. Takeaway.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Automation, Process] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    And we need to be entertaining – people are struggling to understand this bot that we created, this automated solution that we have a name for. So, because it’s a named product, we are going to have a byline on our blog that is the product, talking about its features and its process and about how we developed it. No longer.
  • OPENTOPIC  |  MONDAY, APRIL 25, 2016
    [Automation, Process] @CloudExpo @MobiDev_ #DigitalTransformation
    Opentopic blog >> wireless.sys-con.com Throughout history, industrial revolutions have hinged on the power of automating processes. While automation today offers many benefits, imagine if you could automate thousands – or even millions – of processes simultaneously? Cognitive Technology undefined
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Automation, Process] 15 best Big Data companies and why they stand out
    Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. They’ve developed a proprietary automated engine that removes the guesswork out of performance optimization. Trifacta Wrangler aims to streamline the process with a click interface and automation.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Automation, Process] 10 Very Smart People Weigh In on How to Rethink Marketing
    Figure out how much of your marketing budget will go towards creative & content, and how much data science, analytics and automation technology you will need to execute your strategy. business process. When we replace “lead” with “buyer” and “revenue”, we reorient the conversation to define the business process requirements first.
    [Automation, Process] 3 Features Content Marketing Technology Needs to Provide
    Content technology tools need to both help ease the process of creating new content, as well as harness key content contributors in order to capitalize on existing resources. By now you probably have heard the phrase "it's not big data, it's the right data." The same principle is applicable to content marketing. Analytics.
  • KAPOST  |  THURSDAY, APRIL 21, 2016
    [Automation, Process] Managing Content Marketing: My Life Before and After Kapost
    How Kapost’s Platform Made My Content Creation Process All Grown Up. This project management process worked: we grew blog traffic, brought in a lot of new registrations, and increased revenue. And trying to onboard new hires was a mess because our process was so ad hoc. That’s not to say I’m a minimalist.
    [Automation, Process] Building a marketing team to fuel triple-digit annual growth
    We are closely involved in that process. Every company I have worked for in the last ten years has gone through almost triple-digit growth every single year. In those situations, being in charge of building a marketing team – and making sure marketing works – is both exhilarating and serious. Aligning sales and marketing.
    [Automation, Process] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    While not a panacea, one simple solution is better patient engagement and education throughout the process. These customers and those who use marketing automation and engagement technologies see a wide range of financial benefits, including a significant reduction in patient re-admission rates. The Potential. The Payoff.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Automation, Process] Want to Generate More Leads? Try These 6 Tips
    As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Then begin  the process of claiming them according to each website’s requirements. No—that’s the job of the business development team. Claim Your Local Business Listings.
    [Automation, Process] The Customer Service Arms Race
    Simply put, consumers want to control the process of getting answers. Initial interactions are automated, and the software posts a message in the chat that estimates how much time it will take someone to answer. The other day I had several questions about Olark, a San Francisco-based software company. Chat with us. Help me help myself.
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Automation, Process] Why Programmatic Advertising is Gaining Momentum
    It is, put simply, the automation of media buying. It continues to have drawbacks, though, that every advertiser should know before starting their own adoption process. Programmatic advertising is hot in digital advertising. The Advent of Programmatic Advertising. Thus, programmatic advertising was born. Did you like this post?
    [Automation, Process] Measuring Your Marketing ROI and Effectiveness
    Knowing when to expect this drop is powerful, because you can fix potential issues at each stage by changing processes, adding personnel or using available tools more efficiently. Marketing ROI is an enigma for many professional services firms thanks. Don’t get me wrong. High-Growth and Marketing ROI. growth! Tracking the right data.
    [Automation, Process] 5 Moneyball Tips for Marketing and Sales to Win Big with Partners
    Instead, we focused in on this partner and made a conscious effort to include them early and often in the sales process. To mitigate this, build a process that automates the discovery stage with partner prospects. thorough, automated certification program with thoughtful prerequisites can help filter out false positives. 5.
    [Automation, Process] Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation
    And now it’s become easier for marketers to use this strategy in marketing automation. Today, Demandbase , the leader in Account-Based Marketing, is launching Account-Based Marketing Automation , an ABM solution for the Oracle Marketing Cloud. Enable account-based campaigns within Oracle Eloqua to improve nurturing processes.
  • LEANDATA  |  MONDAY, APRIL 18, 2016
    [Automation, Process] Automation: The Secret Sauce of Account-Based Sales Development
    And part of the reason why businesses are finding success with Account-Based Sales Development strategies is because so much of the process is automated with new technology tools — allowing front-line sales reps to have a laser-like focus on tasks that really matter. Don’t waste time. Seems like pretty solid advice, doesn’t it?
    [Automation, Process] Use These 5 Steps To Plan for Better Lead Nurturing
    Marketing automation will also help you learn more about each prospect, so you can qualify them as a real potential customer. 1. What purchase process do they follow? All of this planning helps define the timing in your automated program. Automate Communications An automated welcome campaign is a great place to get started.
  • FATHOM  |  MONDAY, APRIL 18, 2016
    [Automation, Process] Marketers, Are You Sinking or Swimming in the Ocean of Big Data?
    as “a collection of data sets so large and complex that it becomes difficult to process using traditional data processing applications,” big data’s growth shows no signs of slowing down. Big data is called big data for a reason – it’s big. Repetitive, I know. In the case of big data for marketing, it’s huge for two reasons.
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Automation, Process] The Easiest Ways to Measure Marketing ROI
    With B2B organizations struggling to manage value-add tracking and consistent processes, marketing becomes more of a gamble than a strategic investment. This process also highlights the costs associated with delivering the required work, broken down by team. 2. Every business is on a quest to measure marketing ROI. Marketing Analytic
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Automation, Process] How to Use Twitter Retargeting Ads to Generate More Customers
    Create your list in whatever CRM or marketing automation platform you use. This process will differ depending on which system you're using, but these are the metrics you should be looking at for your experiment: Lead-to-Customer Rate: This is your primary metric and will allow you to see how many leads converted into customers.
    [Automation, Process] The B2B Lead Generation Ecosystem and WPO [Infographic]
    But while the WPO model focuses primarily on driving new website visitors, the ecosystem model extends further by incorporating conversion rate optimization (CRO) and “post-CRM” (lead scoring, lead nurturing, and sales followup) processes as well. Develop new ways to improve and scale your current campaign.
    [Automation, Process] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Invariably in business, there seems to be a tendency to gravitate towards the knee-jerk response of technology fixing a problem.  We have seen this in marketing and sales with CRM, sales automation, marketing automation, and now content automation.  by icon 54. The correlation is evident.  Could there be a correlation here also?
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Automation, Process] Contently Case Story: How The Trade Desk Used Infographics to Transform Its Marketing Program
    In 2016, brands have to develop a process that ensures infographics get maximum visibility. ” While companies often fret about including freelance talent into an established workflow, the process has been seamless for Vesce’s team. She hits even the craziest of deadlines and has been a huge asset for us.”
    [Automation, Process] Getting Big Data to Actually Work
    Implementing a data warehouse is traditionally a long, costly and risky process. When you add automation to the mix, you can load, clean, integrate, and format the data in record time. They would spend on average 35 hours just processing data before they could begin analysis. This is not just my opinion.
  • KAPOST  |  FRIDAY, APRIL 15, 2016
    [Automation, Process] The Content Hub: The Strategy 60% of Top Content Brands Are Using
    Something halts the process, usually between production and distribution. Production halts might be caused by new business objectives, a shift in marketing automation strategy, or a product update. Are they using marketing automation? You’ve all heard it by now: up to 65% of content goes to waste. And does. The extra sad part?
    [Automation, Process] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    Rule #2: Delegate and Automate However, you’re not just a marketer, you’re a person, too, and keeping up with the individual likes and dislikes of one person is exhausting, let alone a customer base of thousands of people. Enter cross-channel marketing automation. Example of Actual Automated Cross-Channel Campaign.
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