• EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Automation, Process] Changing the site and changing the game for Intelliflo
    It allows advisory businesses of all sizes to access their data wherever they are, automate admin-heavy processes and stay compliant with the latest regulations. The change in strategy and surge in performance has galvanised the way the new business process is resourced and planned. Previous site hompage. B2B Marketing
  • VERTICAL RESPONSE  |  FRIDAY, JULY 31, 2015
    [Automation, Process] How to Use Follow-Up Emails to Get More Opens [VIDEO]
    In this episode of Tips in 2, we jump into what follow-up emails are, how VerticalResponse has automated the process for you, and how easy it is to touch your non-responders a second time. Our recent blog post on how to be an email marketing superhero reveals how to get a 30% lift in email open rate. All rights reserved.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 31, 2015
    [Automation, Process] [Ebook] How Marketing Automation Empowers Small Teams
    Whether it’s creating batch and blast emails, working off of spreadsheets, or searching through data in order to understand which channels are the top performers, small teams have manual processes down pat. The answer is to automate their processes. Enter, marketing automation! Marketing Automation b2b Consumer
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Automation, Process] How to Get a Bigger Bang from Your Press Releases
    Check in the process that you hyperlink each and every channel you mention, to make it easy for readers to follow you. You can use a system like Act-On to steward influencer relations – by sending out press releases and pitches via marketing automation. Press releases drew eyes. They were go-tos for information. But there’s still hope!
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Automation, Process] Quantifying the Value of Social Media Engagement in B2B Marketing
    value they can deliver in the process, the more likely they are to lift sales with. like Marketing Automation, Social Media. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Automation, Process] Improving ROI with Marketing Optimization
    automation and interaction management tools – can further improve ROI. With the widespread adoption of automated tools, marketing organizations have. process. The optimization process also considers the element of time,” said Raj. and considers hundreds or thousands of variables – a serious processing task. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Automation, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    marketing automation tools to allow tracking of. before they enter the active sales process. At every level of the sales process, interactive online. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Automation, Process] Closing the Loop on Social Leads
    process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Indeed, building and. business.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Automation, Process] The Path to Adaptive Marketing: An Introduction
    Data science and automation play a part in solving this problem, but that’s only part of it. My definition of adaptive marketing is the use of data, technology and processes to build customer experiences that evolve instantly based on the behaviors, interests and needs of real people. They must adapt. Actionable Audience Data.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2015
    [Automation, Process] 3 Actions for Marketers to Take During the Dog Days of Summer
    Re-evaluate your marketing process. The slow season is also a good time to take a look at the big picture of your marketing and sales process and try to make corrections and improvements. Have customers complained about any aspects of your marketing process? Revisit old business leads and unfinished projects.
  • MARKETING ACTION  |  THURSDAY, JULY 30, 2015
    [Automation, Process] Marketing Automation for the New Buyer’s Journey
    And they’re taking control of their own buying experience: 78% start the buying process with a web search, and 50% research through peer reviews, blogs, and news sites before engaging directly with companies themselves. Buyers have unprecedented, unlimited access to information and choice, giving them full control of their buying process.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Automation, Process] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    It is a dimension that is vast and chaotic and as timeless as the sales process itself. We can easily process things that have a beginning, middle, and end. Ask them if you can provide them with anything else that would help them in their decision-making process. This is the 4 th dimension of the sales funnel. So what do you do?
  • B2B LEAD BLOG  |  WEDNESDAY, JULY 29, 2015
    [Automation, Process] Marketing to Inactive Leads – Why Don’t They Respond?
    The process of analyzing all of your marketing programs to determine which ones drove the most sales conversions is not only a continual process, but a necessary one. B2B Lead Generation B2B Marketing Ideas Marketing Tips data management lead nurturing lead re-engagement marketing automation nurture programs
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Automation, Process] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Traditional advertising techniques will only take people part of the way down the decision-making process. Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Automation, Process] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Is our marketing budget and campaign planning process making the right use of customer data? Is there sufficient transparency and visibility in our marketing process to facilitate 360° customer interactions with our brand? Is our Sales and Marketing aligned to take advantage of automation and nurture quality leads? Is there one?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Automation, Process] The Big Myth About Buyer’s Journey in the Digital Age
    According to SiriusDecisions 2015 Buyer Study, buyers classify “sales presentations” more meaningful or impactful than the traditional marketing assets like whitepapers, infographics, eBooks and Webinars during their buying process. Here’s what you need to know about the content they presented: Don’t believe the 67% stat quoted everywhere.
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Automation, Process] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Marketing automation platforms (MAPs) are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools. Automated lead management , including qualification and hand-off to sales. Could I use that?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 27, 2015
    [Automation, Process] The 3 Biggest Problems With Lead Nurturing
    Marketing automation and lead nurturing seem to go hand-in-hand. Marketing Automation Does Not Equal Lead Nurturing. Multiple studies show that those who have purchased marketing automation do so because of the lead nurturing feature. Lead Nurturing Marketing AutomationWhere is the disconnect? This is not lead nurturing.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Automation, Process] Why Personas Fail
    In reality, organizations are struggling to realize value from buyer personas as they relate to a complex sales and marketing process. What’s worse, without refreshing personas on an ongoing basis, you may miss critical new influencers that emerge in the buying process. Why is this the case? Personas fail: 1. It’s 10am.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Automation, Process] How to Earn Subscription Renewals Without Lifting a Finger
    How do you not only increase renewals, but actually make this process more hands-off than ever? Here are several steps you can take to start building a self-perpetuating subscription renewal process: Unify Your Database. Done manually however, this process is nothing short of a nightmare. Renewals can be difficult though. Medi
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Automation, Process] Email Marketing ROI: Measure with Ease Using HubSpot
    HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Don’t believe me? Step 1: Understand the Investment.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Automation, Process] The Content-Ready Buyer Persona
    Rather than “inefficiency” which doesn’t do much to illustrate a specific problem, a good example of this would be “lack of automated workflows adds months to product launches.”. 3. What could keep this persona from taking the next step at each stage of the buying process? You can watch the recording here if you missed it. Objectives.
  • MARKETING ACTION  |  FRIDAY, JULY 24, 2015
    [Automation, Process] Blue Mountains School Drives Enrollment and Revenue with Marketing Automation
    But the rewards of customizing content and campaigns to your customers are immense, especially when you can automate the process. This is a case where marketing automation really shines. Automating the Process. Currently they send about 1,000 recruiting emails a month through their automated programs.
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Automation, Process] Why Marketing Should Have a Quota
    To develop that relationship, Marketing needs a process in place to score leads. Tracking Revenue Goals with Marketing Automation. In fact, most companies that use marketing automation use it as a basic email distribution system. Many marketing professionals would say it’s not possible or desirable to meet a quota.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 23, 2015
    [Automation, Process] Will the last person in Marketing please turn out the lights?
    The age of automation is well and truly here. According to Deloitte , about 1 in 3 jobs in the UK are at high risk of disappearing in the next 10-20 years due to automation. Jobs paying less than £30k are 5x more likely to be automated than those paying £100k. For sure, marketing automation is already a big deal.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Automation, Process] 7 Lessons To Help You Produce Content That Converts
    Are new age digital marketers keen on knowing the latest product features of a new content automation tool, or would they prefer to read about case studies on which marketing strategies worked for other competing brands in the industry ecosystem? But what exactly is content that converts? What gets measured, gets managed”. Peter Drucker.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 22, 2015
    [Automation, Process] Interview with Gregg Thaler from RingLead
    CRM and marketing automation are merely vessels, it is the data they contain that is the true treasure. What do you get from an automated process when you put garbage in? What I’m talking about is first the batch normalization of an org’s data and then the automated enforcement of data standards with technology.
  • VIDYARD  |  WEDNESDAY, JULY 22, 2015
    [Automation, Process] 5 Things you Need to Consider when Building a Marketing Tech Stack
    And in less jargon-y terms, it’s a combination of (generally) software that helps marketers optimize processes throughout the buying cycle. From social management to email automation and through-the-funnel analytics, many organizations have a plethora of tools making up their marketing tech stack. Getting a Handle on Your Own Stack.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Automation, Process] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    Implementing automated features make attracting and maintaining customers a snap. In this guide, we’ll cover the specific automated steps you can implement for email and social media marketing. Before we start, let’s talk about the top four benefits of automation so you understand why it’s so valuable: 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Automation, Process] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    In the data scoring process, you define the rules. The lead scoring process allows you and your sales reps to focus on the best leads, or those with the highest potential to convert by simply looking at a leads cumulative score. Author: Joe Ariganello Sometimes it seems that our lives are just one big scoreboard. What entices me?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 22, 2015
    [Automation, Process] Manufacturers: Are you Using Marketing Automation Tools?
    To keep our sanity in trying to keep up with and engage potential customers, it makes sense to use some sort of marketing automation tools to help the process. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. And there are plenty of options out there:  Marketo and Hubspot being two of the better known. How do you handle them?
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Automation, Process] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Choose Your Marketing Automation Platform : Marketing automation platforms like Pardot or Marketo offer powerful features such as identifying anonymous visitors on a website and even serving dynamic content in real-time based on unique characteristics of a visitor. But to B2B marketers, this IS a big deal. DemandBase Demo. Adroll Demo.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Automation, Process] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Choose Your Marketing Automation Platform : Marketing automation platforms like Pardot or Marketo offer powerful features such as identifying anonymous visitors on a website and even serving dynamic content in real-time based on unique characteristics of a visitor. But to B2B marketers, this IS a big deal. DemandBase Demo. Adroll Demo.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 20, 2015
    [Automation, Process] How to Match Great Content to Your Sales Funnel
    There's a long cycle that has a lot of money and resources at stake, so you need to nurture your prospects all the way through the process. In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Automation, Process] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    You can qualify your leads based on whether or not they share similarities with other leads that have closed into customers -- a process we call lead scoring. That may mean setting up a process or automated workflow to nurture your leads or marketing qualified leads. What's missing? These goals are what drives your business.
  • MARKETING ACTION  |  MONDAY, JULY 20, 2015
    [Automation, Process] Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process
    With this post, you’ll find out how to design a successful lead process. The most basic version of the lead process tracks the flow of leads from the point at which they are generated, to the point at which they are passed to sales, to the feedback loop on lead quality. Automate the process. Define the steps.
  • WEBBIQUITY  |  SUNDAY, JULY 19, 2015
    [Automation, Process] The Business Revolution in Sales Acceleration
    Sales acceleration incorporates strategies that automate processes to reduce the required spend. These methods, combined with sales automation, increase the leads contacted and converted, while decreasing the resources required. Guest post by Sean Gordon. How much money does your business spend on new business outreach?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 16, 2015
    [Automation, Process] True Marketing Integration Still Eludes CMOs
    This excerpt from the guide speaks directly to this point: “Given the vast array of technology, data points, channels, and tactics available, new technology and marketing automation has stepped in to help CMOs bring all their activities together and support the delivery of the ultimate customer experience. Technology to the Rescue.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Automation, Process] Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines
    Before manufacturers invest millions in their assembly line machines, they start with process definition—a measurable lead lifecycle is no different. The hardest lead lifecycle work occurs during the early stages when organizations develop the processes and methodologies. Agree on and Follow Process. Align Sales and Marketing.
  • CMO ESSENTIALS  |  WEDNESDAY, JULY 15, 2015
    [Automation, Process] Lead to Close: Best-in-Class Sales Acceleration Techniques that Win
    Figure 2: Best-in-Class Lead Management: Better Process, Full Automation. Here, we see the dramatic deltas between top performers and under-achieving companies in their divergent survey answer options (1 or 5 on a 1-5 scale) around deploying processes and technologies that more effectively tee up the activities of B2B sales teams.
  • THE POINT  |  TUESDAY, JULY 14, 2015
    [Automation, Process] A Simple 2-Step Technique for Improving Lead Follow Up
    This is the point in the process – call it lead follow up – where a formal, systematic lead nurturing program can have the greatest impact on conversion rates. You can take this technique one step further by automating the entire BDR follow-up process. There is a better way. Step 1: Fulfill marketing content via email.
  • LEADERSHIP  |  TUESDAY, JULY 14, 2015
    [Automation, Process] What’s Falling Between the Cracks in Your Lead Generation?
    And yet, for many of us, the process of getting to know the customer seems to be a continuous struggle. Unfortunately, very often, it is the one thing that falls between the cracks in your lead generation process. Here is a good article with a review of the leading research and automation tools for B2B lead generation. Find out!
  • VIEWPOINT  |  TUESDAY, JULY 14, 2015
    [Automation, Process] PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
    We believe marketing automation has a place in the world, but we are aware that if it’s not properly utilized, it very quickly creates a whole lot of nothing. With marketing automation and data analytics, you start gathering the data needed to determine what went right or wrong. series of follow-ups to go over the process and progress.
  • MARKETING ACTION  |  TUESDAY, JULY 14, 2015
    [Automation, Process] Good Forms, Great Leads: How to Use Web Forms Strategically
    Lots of organizations make a common mistake: They wait until a prospective customer is 80% – 90% of the way through the buying process before they create an opportunity to get that prospect’s information using a “Contact Us” form. Known Visitors. But behind each mysterious website visitor is a real person with a pressing business need.
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Automation, Process] Here’s How to Create a Modern SEO Strategy That Works
    With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear. If a user types in “marketing automation”, is he looking for a definition? A free Does he want to hire someone to do marketing automation for him, or does he want software he can install himself? Ah-ha! Leads!
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Automation, Process] 5 Key Digital Marketing Hires Every Publisher Needs to Make
    Content marketing is a long haul process that requires continuous monitoring and testing of iterations to find the right formula for success. Marketing Automation Specialist. With the proper automation specialist and software, you can: Deliver a customized experience to a visitor based on what they do on your website. Media
  • FATHOM  |  SUNDAY, JULY 12, 2015
    [Automation, Process] 5 Tips to Creating Messages Your Consumers Can’t Refuse
    Some may just be starting the research process and want more information about their potential problems, while others may be at the bottom of the funnel, deciding if they should choose your brand or your competitor’s. Blog Feed Marketing Automation / Email MarketoIt’s time to be uncomfortably honest about your brand. Are you ready?
  • FATHOM  |  SUNDAY, JULY 12, 2015
    [Automation, Process] 5 Tips to Creating Messages Your Consumers Can’t Refuse
    Some may just be starting the research process and want more information about their potential problems, while others may be at the bottom of the funnel, deciding if they should choose your brand or your competitor’s. Marketing Automation / Email MarketoIt’s time to be uncomfortably honest about your brand. Are you ready? Here it goes.
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [Automation, Process] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Invest in IT architecture purpose-built for real-time processing and decision-making: distributed storage and processing, scalable analytical tools, and visual dashboards. percent. billion.
  • VIEWPOINT  |  THURSDAY, JULY 9, 2015
    [Automation, Process] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
    Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. It works like this: Inbound SDRs individually process as many as 800 leads per month. Miller compares marketing automation to fishing with a net and account based marketing automation to fishing with a spear.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Automation, Process] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Author: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. The changes required for marketing automation can’t be done effectively in isolation. Marketing Automation b2b Consumer
  • VIEWPOINT  |  TUESDAY, JULY 7, 2015
    [Automation, Process] PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]
    Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring. The Processing Instead of Qualifying Approach. This forces them to process leads as opposed to qualifying opportunities. Begin by having the proper processes and strategy in place. Part 1.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Automation, Process] 15 Habits of Highly Effective Content Marketers
    But how do we make those processes part of our mental frameworks? That's a powerful process because it trains me to spot patterns in what resonates vs. doesn't, and it helps me be a better creator and amplifier. 6) Obsess over quality. We all know it's important to create original, useful content -- ideally quickly and consistently.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Automation, Process] What’s Holding Your Publication Back From Going Digital?
    While you can theoretically market based on website behavior, subscription information, or any other data you might have on a particular reader, combining this data is a manual and very tedious process that doesn’t allow you to see more cause and effect or big-picture behavioral patterns. Reasons Digital Might Be Getting the Best of You.
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Automation, Process] Successful Sales and Marketing Alignment, Part 1: Get Started
    In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success. First, you have to agree on goals and expectations, and then you build a collaborative sales and marketing process. Design the lead process. The process is then automated.
  • CMO ESSENTIALS  |  FRIDAY, JULY 3, 2015
    [Automation, Process] What Modern Marketers Can Learn from America’s Founding Fathers
    Modern marketing automation is a strategy game changer and 87% of Best-in-Class marketers now use automation platforms. Tracking marketing processes and the strategy of your customer’s journey should be a must for any modern marketer. Take a look at our compiled list of revolutionary (see what I did there?)
  • VIDYARD  |  THURSDAY, JULY 2, 2015
    [Automation, Process] Incorporating Video into Your Marketing Automation Platform
    It’s no secret that video production is more intricate and time-consuming of a process than producing content in other forms. The answer is to incorporate video into your company’s marketing automation platform. Side note: If your company has yet to jump aboard the marketing automation train, that’s a whole other discussion!
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Automation, Process] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Gone are the days of having to manually track data and nurture leads, because with marketing automation, you’re able to sit back, relax, and watch the system do it for you!
  • LEADERSHIP  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Where is Your Demand Generation Program on the Effectiveness Quotient?
    He was excited; they were trying out a new marketing automation system that he believed was going to bring the kind of results they had not seen before. Here are some insightful resources your B2B organization can use to monitor your lead generation process and work towards higher performance, better results and ultimately, happier customers.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Marketing Toolkit Essentials: CRM and Email Marketing Software
    Look at each of your currently established processes and figure out how a specific CRM can address each challenge. However, that’s not to say that you should completely rule out any CRM system that could allow your firm to adopt new processes. See Also: Marketing Automation: How to Choose the Right Software for Your Firm.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Tools I use to amplify social campaigns
    So, with SOCi, you can separate the content discernment process, collecting all the best evergreen and time-sensitive content into libraries that can can be stored and then used as content for one or all of the properties, depending on whether they have a pool or not, whether they’re in a particular city or region or not. Engagement!
  • VIEWPOINT  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Status quo, you know, is Latin for 'the mess we're in.'
    However, marketing is still asking the same questions and using the same processes; therefore, they continue to fail in the eyes of the salespeople. CRM and marketing automation systems. This title is a quote from Ronald Reagan. Here’s the problem. Salespeople consistently say that they do not get enough qualified leads. The result?
  • MARKETING ACTION  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Improve Your Offer Strategies by Learning to Let Go
    Transaction (Confirm the decision and aid the purchasing process). Marketing Automation Scorecard vs. Marketing Strategy Calendar/Demand Map. It helps marketers evaluate their marketing automation systems, so they can learn what they’re doing well and where they can improve based on their score. The culprit is the offer. eBook.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 29, 2015
    [Automation, Process] A Look at Features Past, Present and Yet to Come
    VerticalResponse has now automated this process so you can enjoy the benefit with just a couple clicks. Timed emails are perfect for leading subscribers through an onboarding process, or taking them through a campaign series such as a drip campaign. This marketing automation feature is coming soon. It’s only July!
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Automation, Process] 5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
    These businesses also buy into the widely accepted wisdom about the SaaS sales process, which goes something like this: it's much shorter and more transactional than traditional software sales, customers are ready to buy 'off the page' without the involvement of a salesperson, they just want to test out the product and then get started.
  • CMO ESSENTIALS  |  MONDAY, JUNE 29, 2015
    [Automation, Process] Quick Reads: The Content Marketing and Marketing Automation Convergence
    Content marketing and marketing automation, independently, have become ubiquitous topics in the B2B marketing community. The Case for Aligning Content Marketing and Marketing Automation: Why should more marketers be combining and aligning their content marketing and marketing automation efforts? CMO Insights Trending
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Automation, Process] The Long Term Value of an Email Marketing Welcome Programme
    Oracle Marketing Cloud helped Missguided to implement intelligent and targeted automated marketing so that they could capitalise on sales opportunities at each stage of the customer lifecycle and boost engagement rates. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Automation, Process] Top 7 Branding Ideas for Your Consulting Firm
    When you start a business, your brand begins to take shape…but that doesn’t mean the process is deliberate, scientific, or effective. To drive this process and reinforce your expertise, you can use a variety of tools. Here’s a simple fact of life in management consulting – every firm creates a brand. Proposals.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Automation, Process] Why Video Is Crucial to Your Marketing Automation Strategy
    With the intense focus on guiding buyers through the purchase process with valuable content and targeted nurture streams, as well as the development of video-based technology, marketing with video is a whole new ball game. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Automation, Process] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    With so much data available through marketing automation software , the results of marketing efforts are becoming increasingly more insightful and easy to measure. If you want to find out more about how using data from marketing automation can help your company, here is a list of some of the top benefits: Establish Marketing ROI.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Automation, Process] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Proven experience managing the content creation processes. Must have experience with a social management and marketing automation platforms. 3) Data Scientist. Now that you know where to look, it’s important to start planning the hiring process. Seems simple right? You need to build the right content marketing team , right now.
  • MARKETING ACTION  |  FRIDAY, JUNE 26, 2015
    [Automation, Process] Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide
    Chances are, if you’re considering adopting marketing automation, you’re a very busy person. That’s why we recently developed a marketing automation quick start guide to help marketing teams of all sizes quickly and efficiently accelerate the return on their marketing automation technology investments. Get Organized. Sometimes.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Automation, Process] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    This flow chart interface has been fundamentally unchanged ever since and remains the gold standard of marketing automation(3). Automated systems can incorporate long-term value in their recommendations but only if they are tracking long-term outcomes and analyzing what changes them. But immediate response isn’t the only goal.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Automation, Process] New Automatic Follow-Up Emails + More New Features
    Now we’ve automated the process for you. Our most recent release is all about top customer-requested features and enhancements. This is why we know you’re going to love it. Here is an overview of what we added to your VerticalResponse account. Follow-Up Emails. The content of the email doesn’t change.
  • ANNUITAS  |  THURSDAY, JUNE 25, 2015
    [Automation, Process] The Myth of Graduation – We Never Stop Learning
    Marketing enablement is a something I am fascinated with because there are more and more technologies, processes and skills that we as marketers need to know (to master) to do our jobs well. Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. Focus.
  • VIDYARD  |  WEDNESDAY, JUNE 24, 2015
    [Automation, Process] Video Marketing How-To: Measure the Success of Your Video at Every Funnel Stage
    This is what middle-of-funnel is all about – generating leads, and moving your prospects to the next stage of the buying process. This is where a Video Marketing Platform that integrates into your sales or marketing automation platform is a powerful tool. Welcome to another episode of Video Marketing How-To! Blog Video How-To
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 24, 2015
    [Automation, Process] Guide to Autoresponders Part 2: Content Offer and Survey Emails
    Automation takes your email marketing strategy to the next level. Creating a survey is a simple process. Once you’ve done so, add the link to your automated email or create an eye-catching button that takes the recipient to the survey when clicked. In this second post, we dive into Content Offer and Survey Emails.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 24, 2015
    [Automation, Process] An Overlooked Email Deliverability Metric
    The ISP sends the message back to the sender and it is processed as an unsubscribe by the email or marketing automation software. Deliverability, on occasion, is just like real life. It’s very true that sometimes we are so enamored with the big picture (How often are we sending? Let’s talk about complaints.
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Automation, Process] Marketing Automation Integration: Ensuring Critical Connections
    Ensuring Integration for Marketing Automation: However, the ability to utilize key data points means that you have to be able to acquire and manage that data. What you need is an integrated system that acts not only as a marketing automation platform, but a contact management database and a reporting analytic engine as well.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 22, 2015
    [Automation, Process] Tealium Grows from Tag Manager to Customer Data Platform
    Most of these are for tag management but about 20 are to message delivery systems including ecommerce, email, marketing automation, CRM, and advertising vendors. Pricing is based on events processed and starts around $12,000 for a small implementation. To some degree, the difference is just a matter of presentation. lots of connectors.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Automation, Process] Mastering the Art of the Ecommerce Microconversion
    Marketing automation is the very core of HubSpot’s abilities. We talk all the time about the buyer’s journey , the marketing funnel, segmenting your contact lists, and automating the whole process. And it works, obviously, or we wouldn’t still be here. How can you tell which is which without the benefit of meeting in person?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Automation, Process] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    In a perfect world, you should always take as much time as you need during the content creation process to ensure that you're creating something you're proud of. It's the same process as above, just embed your videos instead of podcast episodes. This Academy post will guide you through the process.). And Twinkies.*. Not sure?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 19, 2015
    [Automation, Process] Be an Email Marketing Superhero and Get a 30% Lift
    VerticalResponse has automated this process for paid accounts (to be released 6/24/15) so you can maximize the results of your email campaign. Whether you use the automated feature in VerticalResponse or an alternative, be sure to incorporate follow-up emails into your campaigns. Lean in, I’ll tell you. They follow up.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 19, 2015
    [Automation, Process] The Importance Of Market Intelligence For CMOs
    Wiser’s flagship product is WisePricer, a semi-automatic dynamic pricing engine, and WiseDynamic, a fully automated solution. Equally as important as watching your customers, though, is keeping an even closer eye on the actions of your competitors. What is Market Intelligence? Gathering Competitive Intelligence. Marketing Strategy
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Automation, Process] Why Only One MarTech Tool Is Needed for B2B Content Management
    Here’s why: “April 2015 research by Gleanster in association with Kapost found that, due to poor management and arduous processes, US B2Bs spent a total of $958 million annually on inefficient and ineffective content marketing.” marketing automation solutions. How efficient is your B2B content marketing strategy?
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 17, 2015
    [Automation, Process] Guide to Autoresponders Part 1: Benefits and Welcome Emails
    ‘The automation process is a snap,’ says Jill Bastian, our Community Education and Training manager. “And autoresponders can expedite that process.” Setting up automated emails is a great no-hassle way to speak to your customers and keep your brand top of mind within your industry. Welcome Emails.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Automation, Process] Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
    They call the process "word priming.". Dr. Tom Stafford, a cognitive psychologist at the University of Sheffield who studied Wikipedia edits to see what they reveal about how the brain processes language, told The Washington Post , "When you first start typing, you don't have any habits. And who could blame them? You never know.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Automation, Process] 5 Things You'll Wish You Knew Before Buying Marketing Automation Software [Webinar]
    Unfortunately, this can happen during the software buying process, too -- and the price tag can be pretty high. EDT to share all the things she wishes she knew before she bought marketing automation software. He spent years helping companies implement various marketing automation systems and CRMs. Marketing Automation Daily
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Automation, Process] Enterprise gamification is a spoon full of sugar
    “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” Edutainment. AMPer ?
  • FATHOM  |  TUESDAY, JUNE 16, 2015
    [Automation, Process] Marketing Automation for Higher Education – Get the Most from Your Email Marketing
    More and more marketing departments at colleges and universities are adopting marketing automation as a part of their digital marketing strategy. Below are some factors to consider when evaluating the case for investing in a marketing automation solution: Reaching More Prospects with Relevant, Timely Information. again!
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Automation, Process] How To Get A Positive Return On Your Marketing Investment
    To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. But marketers are eager to “hack” the process. Calculating return on a marketing investment (ROMI) is something of an art form.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Automation, Process] 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)
    Of the new data we surfaced in the process, we were able to identify some metrics we believed would help marketers improve the performance of their email campaigns the most. When it comes to automated emails, tracking engagement over time is equally as important. The keyword here being "a lot.". Where's a marketer to start?
  • ANNUITAS  |  THURSDAY, JUNE 11, 2015
    [Automation, Process] Two Reasons Your B2B Marketing Programs Are Failing
    At ANNUITAS, we call that Demand Process: the proactive management of the demand chain from lead-to-revenue, and from pain point to solution. Demand Process considers all elements that drive and convert demand at a people, process, content and technology level, and it spans both marketing and sales interactions with the buyer.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 10, 2015
    [Automation, Process] The Compliance Customer Relationship Challenge: Be Personal and Protect My Data
    Mortgage, loan and lease automation is increasing. Unbelievably as part of the process, they asked me to take a picture of my credit card and upload it. I did. Yet, some banking institutions fear these marketing automation solutions may not be compliant. There are other customer relationship red flags; 71% of U.S.
  • ANNUITAS  |  TUESDAY, JUNE 9, 2015
    [Automation, Process] The Stack
    Many marketers bought into the promise of marketing automation, for example, without giving any thought into how to actually use it for anything other than sending email. Well, it’s not a marketing strategy until you stump the marketing automation platform.”. call this slide … The Stack. To sum it up: Decide what your goals are.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 9, 2015
    [Automation, Process] The next generation of bloggers is here. And they are computers
    The field of Natural Language Processing  is progressing quickly and we’re near the point where the success of “bot-writers” will have profound implications for marketers. So what is the very process humans have? So what is the very process humans have? The writing bots are here. Last year the L.A.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Automation, Process] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Bill Muller: Today, the most effective organizations inject data and analytics into every phase of their marketing process. Laura Patterson: You need to align your content and the rest of your marketing initiatives to the new way customers are buying and take the customer buying process into consideration when creating your content.
  • JUNTA 42  |  SATURDAY, JUNE 6, 2015
    [Automation, Process] This Week in Content Marketing: Can’t-Miss Content Opportunities in Mary Meeker’s Trends Report
    After a discussion of how start-ups can use content marketing , we explain how brands should respond to Google’s new “Phantom” update, and why claims about advertising automation technology are highly overrated. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Image source.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 5, 2015
    [Automation, Process] Are We There Yet? – The Road to Marketing Optimization
    Optimization should be a continuous process. Clearly articulating your vision, setting expectations, driving adoption, and fostering excitement has tremendous advantages over simply launching a new or changing an existing process. This is especially true when you are optimizing an existing process. It’s understandable.
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Automation, Process] How Marketing Can Work With Sales to Close More (and Better) Leads
    Connect your CRM with your marketing automation platform. If your automation platform has a built-in integration with your CRM (like the HubSpot-Salesforce integration ) you may even have this functionality built right into your CRM views. In my job at HubSpot, I chat with marketers very often about what problems they're facing.
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