MADISONLOGIC B2B WHITE PAPERS | MONDAY, JANUARY 26, 2015
[Automation, Process] Improving ROI with Marketing Optimization
automation and interaction management tools – can further improve ROI. With the widespread adoption of automated tools, marketing organizations have. process. The optimization process also considers the element of time,” said Raj. and considers hundreds or thousands of variables – a serious processing task. Market.
MADISONLOGIC B2B WHITE PAPERS | MONDAY, JANUARY 26, 2015
[Automation, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
marketing automation tools to allow tracking of. before they enter the active sales process. At every level of the sales process, interactive online. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. Belong In Every Content.
MADISONLOGIC B2B WHITE PAPERS | MONDAY, JANUARY 26, 2015
[Automation, Process] Closing the Loop on Social Leads
process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Indeed, building and. business.
CMO ESSENTIALS | MONDAY, JANUARY 26, 2015
[Automation, Process] Two Marketing Success Stories from the History of the Super Bowl
Just as the Super Bowl expanded out from being just a game, when marketers expand their efforts with marketing automation, which research has shown to be a common technological enabler among the majority of Best-in-Class companies (87%), they can build an integrated, measurable foundation for growth. What’s in a Name?
CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 24, 2015
[Automation, Process] New Marketing Automation Options for Small Business in the VEST Report
'I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Automation, Process] The State of Marketing Technology in Asia
They also increasingly use the marketing technologies and platforms that can automate many of their processes, and engage customers and prospects efficiently and effectively at scale. Marketing automation is growing faster in Asia Pacific than anywhere else in the world, up 51% over the last 4 years. Marketing Efficiency
CMO ESSENTIALS | THURSDAY, JANUARY 22, 2015
[Automation, Process] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
'Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? If the writing isn’t concise and straight-forward, chances are the candidate’s thought process isn’t either. Here are seven red flags to watch for when looking at candidate resumes for your marketing team.
MARKETING ACTION | THURSDAY, JANUARY 22, 2015
[Automation, Process] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
Chris and Leo Merle, Act-On’s Program Manager, had a conversation about Chris’ success with marketing automation. Tell me why you decided to implement marketing automation, and what specific issues needed to be addressed. Marketing automation before sales automation. Check out The Business Case for Marketing Automation.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 21, 2015
[Automation, Process] Right Time, Real Time Selling
Use the web and technology to automate the “black art” of the top of the funnel — lead development. They have a clear and customer-centric process that uncovers pains and process. They ” What if that web site could collect info and move them through a self-qualification process? Thanks, Marketo!
MODERN B2B MARKETING | TUESDAY, JANUARY 20, 2015
[Automation, Process] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
thought this was interesting because of how closely it is tied to personalization and marketing automation ; as we see the shift toward engagement marketing, a personal experience from brands is becoming the norm rather than the exception. Jim says as much when he notes, “The processes are going to be automated. It is processes.
ANNUITAS | TUESDAY, JANUARY 20, 2015
[Automation, Process] Essentials of Perpetual Revenue
You may have the right content marketing strategy to fuel your Demand Generation program, however, you may need to take a step back and evaluate if you truly have a Demand Process that will drive perpetual revenue. The elements required to develop a Demand Process are not revolutionary. What Would the Buyer Do?). Learn to Love Layers.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 20, 2015
[Automation, Process] The state of the nation on SEO, content strategy and earned media
don’t think that can be a completely automated process by any means. think there’s got to be an inbound marketer who is overseeing marketing automation efforts and lead nurturing because you must have human insight. The reality is, of course, people aren’t linear in their buying process. Can you scale?
MARKETING ACTION | TUESDAY, JANUARY 20, 2015
[Automation, Process] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
If you’re looking for a way to expand your agency offerings – without significant additional resources or investment – marketing automation is the key. Here are eight ways to expand your agency’s portfolio of services and win new business with marketing automation. That’s an important part of the demand generation process.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Automation, Process] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
And it’s all automated and super easy to set up! However, there are some limitations with this technology if you want to have complete control over the creative process. Step-by-Step processes. But maintaining a steady stream of quality blog posts can be time-consuming. Quite the opposite. 1) Email Newsletters. Bonus Tip.
MARKETING ACTION | MONDAY, JANUARY 19, 2015
[Automation, Process] 4 Killer Tips to Boost Social Content Sharing
One good place to begin the process of sales and marketing alignment is in social selling. Marketers, as you tie this in with your marketing automation platform, the end product will make you dance for joy. This level of visibility is needed if you’re serious about getting sales more involved in the social sharing process.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 19, 2015
[Automation, Process] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
Filter content by role and by the stage of the buying process. In addition, ask your sales team about the prospects involved in the buying process and what challenges they all have in common. Then, you can deliver the content and help Sales find what its looking for at each stage of the lead nurturing process. ” 8.
FATHOM | FRIDAY, JANUARY 16, 2015
[Automation, Process] The Right Way To Spend Millions on Senior-Living Advertising
Marketing Automation/Email Marketing Is Necessary To Nurture Leads. Consider having a basic lead-capture form (even a multi-step process), a list of differentiators, and a short video to keep the user engaged … and more likely to become a lead. Well, this is actually a very fast-growing industry. Not All Leads Are Created Equal.
CMO ESSENTIALS | FRIDAY, JANUARY 16, 2015
[Automation, Process] Lead Scoring’s Worst Enemy: “Stuff Marketing”
For organizations leveraging marketing automation for lead management, this pattern can be worsened even more if lead scores are factored into lead qualification and routing as scores tainted by stuff marketing can result in leads becoming “marketing qualified” and passed to sellers when the leads are not actually sales-ready.
CRIMSON MARKETING | THURSDAY, JANUARY 15, 2015
[Automation, Process] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
'The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Atri Chatterjee is the CMO of Act-On Software , the leading automation provider for small and midsize companies. Demand Generation Podcasts
MARKETING ACTION | THURSDAY, JANUARY 15, 2015
[Automation, Process] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
Like it or lump it, social media plays an important role in the lead-gen process. It’s easy (particularly with today’s automation technologies ), it’s inexpensive, it’s measurable, and it works. It’s the alchemy of art and science, and is (or should be) in continuous play throughout the entire customer lifecycle. Use trigger email.
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Automation, Process] 15 Important Ways to Use Case Studies in Your Marketing
Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results. Sales has become more complex, and reps now need to be armed with content that addresses each stage of the buyer’s process. According to Content Marketing Institute , U.K. Okay, so you know case studies work.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 14, 2015
[Automation, Process] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
It’s easily automated and leads to results. When paired with marketing automation, lead nurture becomes quick and easy. With automation tools, you can trigger email actions, send personalized messages and communicate timely information with less effort. Guest post by SalesFusion with Resource Box below. It leads to sales.
VOICE-BASED MARKETING | TUESDAY, JANUARY 13, 2015
[Automation, Process] Supercharge Your Data Capture by Integrating your Call Data with Your CRM Platform
'Automation has taken many steps towards reducing the overwhelming amount of data that is usually entered into a CRM system. Marketing automation platforms like Act-On and HubSpot are great at capturing when a prospect interacts with your brand presence. So why not automate this process? Call Tracking Integrations
MODERN B2B MARKETING | MONDAY, JANUARY 12, 2015
[Automation, Process] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. Marketing Automation b2b Consumer Close rate.
MARKETING ACTION | MONDAY, JANUARY 12, 2015
[Automation, Process] 5 Warning Signs that You’re Working at a Dysfunctional Marketing Agency
You need to measure and optimize campaigns and streamline your processes. Marketing automation can help creative agencies prevent or cure many of these symptoms of dysfunction. 'The average marketing agency is anything but average. Theatre folk are even more outlandishly dramatic than agencies – go figure!) Hey, some people do. Agenc
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Automation, Process] Understanding Your B2B Website: 10 Key Terms to Know
CRM uses technology to organize, automate and synchronize sales, marketing, customer service, and tech support. Marketing Automation Software - Software used to nurture prospects with personalized and useful content that helps convert prospects to clients. Most website redesigns begin with an initial kickoff meeting. Websites
HUBSPOT | THURSDAY, JANUARY 8, 2015
[Automation, Process] 4 Basic A/B Testing Tips for Beginners
Fortunately, your marketing automation software can typically suggest optimal times for sending emails based off of previous email open and click-through activity among your subscribers. Many businesses fear A/B testing because they think that in the process of testing different elements they might lose prospects. Feeling sick yet?
ANNUITAS | THURSDAY, JANUARY 8, 2015
[Automation, Process] How to Have a Successful Marketing Automation Implementation
'Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. What is your Demand Generation Strategy? Training and Access.
AVITAGE | WEDNESDAY, JANUARY 7, 2015
[Automation, Process] Continuum and Process vs. Event, Project or Campaign Thinking
It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. The problem is, if a B2B buyer is at a different stage in their buying process than the content you distribute suggests, you could miss engaging them entirely.
B2B LEAD BLOG | WEDNESDAY, JANUARY 7, 2015
[Automation, Process] Marketing Big Data: Start this Year with a Plan
data refresh will also enable you to leverage your inbound marketing to drive your marketing automation and outbound strategies. SmartForms is vendor agnostic and works with all Marketing Automation, CRM and other form technologies. 'By now, we’ve all heard that at least 2% of our marketing leads database goes ‘bad’ every month.
CMO ESSENTIALS | WEDNESDAY, JANUARY 7, 2015
[Automation, Process] Why Your Lead Nurturing Program is Always Wrong…
Marketing automation research clearly shows distinct advantages in performance for lead nurturing practitioners vs. non-practitioners from average lead conversion rates all the way down to marketing’s contribution to sales-forecasted pipeline. 'Let’s say you’re a well-seasoned, sophisticated, data-driven marketer and demand generation maven.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 7, 2015
[Automation, Process] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
Much like the current independent publishing revolution is a response to big publishing houses controlling the market, content sites that don’t accept native will eventually strike out, likely gaining enormous followings and alternative ad revenue for themselves in the process. There were a lot of digital marketing changes in 2014.
ANNUITAS | TUESDAY, JANUARY 6, 2015
[Automation, Process] Five 2015 B2B Demand Generation and Content Marketing Resolutions
This program-based approach can only be accomplished when vendors understand the buying patterns of their buyer(s) and can then align content accordingly giving buyers continuity through every stage of their buying process. Typically these campaigns promote a singular asset or event like a white paper, webinar, or an eBook. The best news?
MARKETING ACTION | TUESDAY, JANUARY 6, 2015
[Automation, Process] 5 Tips for Creating Amazingly Effective Email
Doing all of that – and doing it well – can be a time-consuming process when you’re doing it all by hand. Marketing automation can help reduce the manual labor of creating effective emails that work on mobile, tie with social, and hit the inbox at the perfect moment. Why Email Continues to be Awesome. That’s pretty good, right?
TYPE A COMMUNICATIONS | MONDAY, JANUARY 5, 2015
[Automation, Process] 12 Months of Learning From 12 Top B2B Marketers
Too often, marketers miss the point of technology – it’s not just about automating processes, it’s about making it easier to engage with audiences. Emotions play a bigger part in the buying process than either buyers or marketers want to admit. 'January 6, 2015. Huge change all at once can be hugely overwhelming. Build It.”
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Automation, Process] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
With marketing automation, email marketing, SEO, lead prioritizing, content management and analytics can now be managed – and measured – all in one place. That includes attracting, capturing, nurturing, and qualifying leads through a single platform, as well as saving labor through automating processes and testing campaign effectiveness.
HUBSPOT | MONDAY, JANUARY 5, 2015
[Automation, Process] Buyer Personas Gone Stale? Use Agile Techniques
The process of customer discovery over static prediction. Just because you didn’t have time to conduct interviews at the beginning of the process doesn’t mean it’s too late to get at the customer voice. 'For most marketers, the buyer persona is one of the first things developed when beginning work on a new campaign. Buyer Personas
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Automation, Process] 87 New (Really) Marketing Automation Stats
Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Share only those with specific relevance to the business benefits of marketing automation. Marketing Automation. MARKETING AUTOMATION. It’s from 2009.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 5, 2015
[Automation, Process] Lead nurturing via email series and content marketing
The first stage was determining content for the program, in this case, based on four topic areas: Dodd-Frank, anti-money laundering, process improvement and core systems. This was the first automated nurturing program at Crowe Horwath, and it became a model the team uses to deploy similar programs across the company.
MARKETING ACTION | FRIDAY, JANUARY 2, 2015
[Automation, Process] Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content
87 New (Really) Marketing Automation Stats. The popularity of this post prompted us to release a Fast Facts data sheet with all the latest marketing automation statistics compiled for your reference. But it’s a process that can get complex in a hurry. For one thing, it’s a great way to recycle articles and blog posts.
BIZNOLOGY | WEDNESDAY, DECEMBER 31, 2014
[Automation, Process] Exciting new tools for B2B prospecting
Leadspace’s process begins with constructing an ideal buyer persona by analyzing the marketer’s best customers, which can be executed by uploading a few hundred records of names, company names, and email addresses. 'Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.
MARKETING ACTION | WEDNESDAY, DECEMBER 31, 2014
[Automation, Process] 5 New Year’s Resolutions for Marketers
It’s not an easy process, but the results can be amazing, not only in sales and revenue but also in team morale. Marketing Automation Marketing Life 'There’s something very optimistic about the people who make New Year’s resolutions every year. m one of these people. Hope springs eternal. In 2015, I plan to take this approach to heart.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 29, 2014
[Automation, Process] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
Atul: I’ve gone through many integration projects and worked with several different marketing automation systems. It has been a challenging task due to the complexity of technology and lack of standard business processes. As a result, marketing automation can no longer remain a simple solution. Marketing Measurement
CUSTOMER EXPERIENCE MATRIX | FRIDAY, DECEMBER 26, 2014
[Automation, Process] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
'You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label. In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems.
VOICE-BASED MARKETING | FRIDAY, DECEMBER 26, 2014
[Automation, Process] Ifbyphone’s Top 14 Blogs of 2014
These simple tips for boosting your selling process can drive dramatic results for your company, and we have the stats to back them up. By integrating phone automation with each aspect of your company, you can find better employees, drive more revenue, and foster a happier customer base. The best of 2014, in one blog post!
SALES PROSPECTING PERSPECTIVES | TUESDAY, DECEMBER 23, 2014
[Automation, Process] 3 Important Sales Trends & Predictions for 2015
On their own, marketing automation tools will only ever capture the lowest hanging fruit. We get maximum leverage in our customer acquisition process when we use technology for what it’s good for, then pair that with humans doing emotion-based jobs, like interacting with qualified leads. TREND #1: Content Fatigue / Focus.
VOICE-BASED MARKETING | TUESDAY, DECEMBER 23, 2014
[Automation, Process] Four Key Questions to Address in Strategizing for 2015 Search Marketing
Below are the four key questions to address in this process that will help inform your 2015 search marketing budget and plan. 'It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. Question one: “Did we see a positive ROI from search marketing in 2014?” What did we miss?
MODERN B2B MARKETING | TUESDAY, DECEMBER 23, 2014
[Automation, Process] What is One of the Most Important Contributors to Marketing Automation Success?
'Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. It’s recommended for anyone that does not know his or her marketing automation platform.
MARKETING ACTION | TUESDAY, DECEMBER 23, 2014
[Automation, Process] What’s Your Type? Personality Tests in the Workplace
According to consulting firm Bersin by Deloitte , use of personality tests during the hiring process is on the rise. There are thousands of personality and screening tests in the marketplace today, and for many organizations, they’re a useful way to automate the hiring process. 'People are different, and that’s a good thing.
FATHOM | MONDAY, DECEMBER 22, 2014
[Automation, Process] Homepage Sweet Homepage: Manufacturing Webpage Basics
You’ll get extra points if you provide instructions beside the phone numbers warning callers about any automated systems. This can be a good opportunity for your sales team to walk a potential customer through the purchasing process online, so they can see how easy it is without having to commit to a sale. That’s a good place to start.
HINGE MARKETING | THURSDAY, DECEMBER 18, 2014
[Automation, Process] The Top 5 Business Challenges for Accounting & Financial Services Firms
firm’s brand plays a crucial role in this process, and part of a firm’s brand is its reputation for employing and cultivating leaders. For just one example, firms that leverage the power of marketing automation and join it to distinctive expert insights have the opportunity to differentiate themselves.
ANNUITAS | THURSDAY, DECEMBER 18, 2014
[Automation, Process] Nurture Content Failure
of the respondents indicated that they are confident that have been effective in their use of marketing automation — which isn’t exactly a new insight, as there has been a lot of coverage of the challenges associated with effective use of marketing automation solutions (MAS). Sales isn’t wrong.
CMO ESSENTIALS | THURSDAY, DECEMBER 18, 2014
[Automation, Process] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
Buyers complete 70% of their purchase process before coming into contact with a sales rep. Convenience: By harnessing cloud-based, automated configuration and pricing technology, a $500K jet engine part can now be purchased with virtually the same ease as a pair of $30 sandals. It was the next big thing back when people used AOL.
HUBSPOT | THURSDAY, DECEMBER 18, 2014
[Automation, Process] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
By placing these offers on highly trafficked pages on your site, you can cultivate a database of contacts to engage with via email marketing or enroll into automated email nurturing to continually drive revenue. If you don’t have email automation in place, you can gather contacts via your offer and then intermittently send segmented emails.
MARKETING ACTION | THURSDAY, DECEMBER 18, 2014
[Automation, Process] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
That’s when Andrew Donnelly, Mikogo’s online marketing manager, decided it was the right time to adopt marketing automation to help his team qualify, manage, and convert more leads faster. Automated personal emails mean we reach the masses instantly, and we elicit more responses than we ever could, which is fantastic.
BLOG MY CALLS | TUESDAY, DECEMBER 16, 2014
[Automation, Process] 10 Lessons from 10 Years Paid Search Experience
While some people believe that this is a simple process that can be automated, Irv’s experience has taught him that it requires a combination of people and technology. You have to take into account that consumers at every stage through the search process, have specific expectations that must be met with relevant copy. Analysis.
HUBSPOT | TUESDAY, DECEMBER 16, 2014
[Automation, Process] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
Phase 3 (2010-2011): Email Automation and Testing. In the process of doing more middle-of-the-funnel email promotions, we had increased MQLs but cut top of the funnel lead gen, which was trickling down the funnel and causing problems. 'Over the last eight years, lots of things have changed in HubSpot''s marketing. Email Metrics.
MARKETING ACTION | TUESDAY, DECEMBER 16, 2014
[Automation, Process] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
So we had a lot of dialogue, a lot of interaction, a lot of – there were some sales reports, marketing reports, both systems were accessed, the marketing automation as well as the CRM. This blog post is an edited transcript of the third part, accountability. Read part 1 and part 2 , and be sure to watch the webinar to get the whole story.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 15, 2014
[Automation, Process] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
Did you accelerate the process of identifying true prospects in a pool of suspects by capturing information along the customer journey, mapping digital touch points, and developing triggers? Then you need to instrument a process and activate the data. We are honoring excellence in modern marketing across 20 categories. Go for it!
CMO ESSENTIALS | MONDAY, DECEMBER 15, 2014
[Automation, Process] Up Close & Personal: The Continuous Evolution of B2B Marketing
Leveraging marketing automation tools? Only by understanding your customer and defining their comprehensive journey can you hope to deliver meaningful messages at the right stage of the process and at the right stage of their day, etc. Remember the old adage, “Don’t automate a bad process?” The answer is: Not really.
IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 14, 2014
[Automation, Process] Data Management: Essential Best Practices For Getting Started
The data audit is just what the words imply: an audit of all the data that you currently have or "The process of conducting a data audit to assess how company’s data is fit for given purpose. Email (Interactions or scoring tracked through marketing automation). 'Data is the fuel of all our marketing activities. data audit.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, DECEMBER 13, 2014
[Automation, Process] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
Thus, the process does move closer to treating each individual differently, but always in a segment-based framework. In particular, BlueConic’s experience confirmed the importance of process and organizational change to support the new technologies. 'I’m as fond of hearing my voice as most consultants, which is very fond indeed.
MARKETING ACTION | FRIDAY, DECEMBER 12, 2014
[Automation, Process] Hiring a Marketer: What Skill Set Should You Look For?
These days, when your prospect gets most of the way through the buying process without talking to your sales team (or another human on your team), the typical marketer is using email and website tactics to help your brand remain in consideration and warm up those prospects. Let’s talk about what to look for. Training and Background.
HUBSPOT | FRIDAY, DECEMBER 12, 2014
[Automation, Process] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
Nowadays, the process of buying and placing online advertisements is mostly automated. The number of online display ads bought and placed using automated systems has been rising steadily for the past few days according to Dr. Fou''s research , and it is expected to continue rising steadily. How exactly are they doing this?
VOICE-BASED MARKETING | THURSDAY, DECEMBER 11, 2014
[Automation, Process] Ifbyphone’s Own Analysis of Search Marketing Leads Captured by Web Forms vs. Inbound Calls
Typically, people who pick up the phone are further along in the buying process and are much more likely to turn into a customer. If you still aren’t convinced, take a look at our white paper, Tracking Phone Leads: The Missing Piece of Marketing Automation. 'Attribution is the heart and soul of marketing analytics. Findings. Web Forms.
MARKETING ACTION | THURSDAY, DECEMBER 11, 2014
[Automation, Process] Tradeshows and Events Drive Highest Quality Leads
Whether you’re planning a webinar for 500 attendees or an executive dinner for a dozen, you need to start with a clear picture of what you’d like to accomplish at the end of the process. The nature of your event, the time frame for the event, and your target audience will all play a role in the invitation process. What About Next Year?
MARKETING ACTION | THURSDAY, DECEMBER 11, 2014
[Automation, Process] Get it in Writing: The Benefits of a Sales and Marketing SLA
Sam is an expert in marketing automation as well as lead management – in addition to his role at Lead Lizard , he has worked as a consultant for more than a dozen leading companies. The end goal is better alignment between sales and marketing and an optimized process that accelerates your revenue cycle. Number of qualified leads.
CMO ESSENTIALS | WEDNESDAY, DECEMBER 10, 2014
[Automation, Process] Grab the Low-Hanging Fruit: How Best-in-Class Companies Leverage a 360-Degree Customer View
For starters, the Best-in-Class are 66% more likely than All Others (63% vs. 38%) to integrate all their customer-facing CRM, marketing automation, contact center, help desk) with the vital back-office processes and platforms such as order management and ERP. Figure 1: Best Practices for High-Performing Customer Relationship Managers.
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Automation, Process] Top Trends in A/E/C Marketing for 2015
You can imagine why such a process is important. Today, marketing automation software can help facilitate these facets of an agile marketing strategy. '2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities.
MODERN B2B MARKETING | TUESDAY, DECEMBER 9, 2014
[Automation, Process] The Next Era of Marketing: Hear from Seth Godin
And the ad agency isn’t the last step of the process anymore;? And all of them are generating big data, enabling predictive analytics, feeding into marketing automation with a lot of personalization. 'Author: Sanjay Dholakia Welcome back… and for those that are new — welcome! He was hired by Yahoo! And…here, here! five years.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 8, 2014
[Automation, Process] The Characteristics of a Marketing Automation Expert [Infographic]
What does it take to become a marketing automation expert? Whether you're a little bit geeky, a flowchart freak or just a fan of learning and sharing knowledge, you can rock your marketing automation programs with just a few key qualities. Here are the characteristics of a true marketing automation expert.
MODERN B2B MARKETING | MONDAY, DECEMBER 8, 2014
[Automation, Process] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
Are your sales and marketing teams using the same terms to define their processes? What effect does your technology stack have on your marketing automation strategy? They invested in a digital media strategy but realized that driving leads to their website was not enough if those leads didn’t make their way to sales. And so forth.
VIDYARD | MONDAY, DECEMBER 8, 2014
[Automation, Process] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
When complemented by the power of a marketing automation platform , videos might even be platinum. Here are four big business wins that can be realized by integrating video marketing with marketing automation: 1. The form was created with – and hosted on – your marketing automation system in just a few clicks. Nuff said.
MARKETING ACTION | MONDAY, DECEMBER 8, 2014
[Automation, Process] Sales and Marketing Alignment vs. Integration, Part 2: Driving Change
Ask for sales to help in things like developing the process. Put a process and a system and a strategy in place that’s going to give them qualified opportunities, so they’re not wasting their time chasing tire-kickers. This blog post is an edited transcript of the second part, driving change. I’m a big sports fan.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 8, 2014
[Automation, Process] Lead Nurturing in 6 Simple Steps
Lead nurturing can be executed without expensive marketing automation tools; there are plenty of simple, low-cost platforms to start off with. general rule is to bring sales people into the process about six months before the targeted purchase time. 'Tweet What’s the quickest, cheapest way to implement lead nurturing? Step #1. Step #2.
MARKETING ACTION | SATURDAY, DECEMBER 6, 2014
[Automation, Process] Which Marketing Software Applications Matter to B2B Marketers?
Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. Nor is it surprising to see CRM and marketing automation rounding out the top three. ” he says.
B2B MARKETING TRACTION | FRIDAY, DECEMBER 5, 2014
[Automation, Process] Don’t Make Me Play Whack-a-Mole with your Marketing Popups
'Today successful marketing programs include automation and technology. At the end of my review, I wanted to view the information about the survey methodology and process. But it’s important to remember that marketing systems and tools don’t ensure success. was going to write about another topic for today’s blog.
HUBSPOT | FRIDAY, DECEMBER 5, 2014
[Automation, Process] 12 Clever Ways to Use More Visuals on Social Media
This means that you record a long process, and your hyperlapse video plays it back in a much shorter time. 11) Automate Facebook Graphics. 'If there is one thing you should try to do to increase the impact of your social media, it’s adding visual marketing to your posts. 1) Maximize Twitter''s Images. It''s hard to write good. Post by.
HUBSPOT | FRIDAY, DECEMBER 5, 2014
[Automation, Process] 5 Kid-Friendly Cookie Marketing Lessons for Girl Scouts
In a similar initiative, many scouts will be able to use the Girl Scouts'' new cookie selling mobile app to take in-person orders, process credit card information, and automate direct shipping. 'Better get another gallon of milk -- Girl Scout cookies have gone digital. Online Marketing Lessons for Girl Scouts. 1) Setting Goals.
ANNUITAS | THURSDAY, DECEMBER 4, 2014
[Automation, Process] The #FAIL with Automation
'Marketing automation has helped change the way we think and approach marketing. However, there is a downside to automation…. Automation is the downside of automation. However, just because more people are using marketing automation doesn’t mean they are getting it right. Again, automation is powerful.
VOICE-BASED MARKETING | THURSDAY, DECEMBER 4, 2014
[Automation, Process] Top 5 Tools for Enterprise Marketing Teams
Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. Conceptualizing, writing the content, and designing the visual elements is a difficult process that requires input from several team members and often has many moving parts. General
CMO ESSENTIALS | WEDNESDAY, DECEMBER 3, 2014
[Automation, Process] 8 Free Research Reports to Guide your 2015 Marketing Plan
The State of Marketing Automation 2014: Processes that Produce. What does it take to use marketing automation like Best-in-Class companies? This Research Report examines the state of marketing automation adoption, and looks at Best-in-Class approach to mastering the people, process, and technology of modern marketing.
MARKETING ACTION | WEDNESDAY, DECEMBER 3, 2014
[Automation, Process] Sales and Marketing: Alignment vs. Integration
Despite improved processes and protocols due to conversations and best practices on sales and marketing alignment, there’s still a silo mentality. And so I often go back to those early days before we had automation, before we had a lot of these things today. I’m a process guy. believe in sales process.
VIDYARD | TUESDAY, DECEMBER 2, 2014
[Automation, Process] How to Use Video to Drive, Engage, and Qualify Leads
every demand gen conference ever, but it’s no surprise that your prospects are contacting sales much later in the buying process than they used to. Gone are the days of sales people making the first move – by the time your buyer calls you, they’ve completed over 70% of the buying process on their own. So … hoorah!
HUBSPOT | MONDAY, DECEMBER 1, 2014
[Automation, Process] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
'Recently, I came across a really depressing statistic about the marketing automation buying process: According to a study done by VentureBeat , 70% of marketers who purchase a system are either unhappy or only marginally happy with their software. Part of the answer is to ask the right questions during the software selection process.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 1, 2014
[Automation, Process] Marketing Automation: Lessons from 4 case studies
'Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. Lincoln said the automation solution was even integrated with SmartBear’s webinar platform.
VOICE-BASED MARKETING | WEDNESDAY, NOVEMBER 26, 2014
[Automation, Process] How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns
Automate Campaign Membership Salesforce does not provide a way to automatically associate leads or contacts with a campaign, so it is up to you to add your members. Automating the process for adding leads and contacts to campaigns can save a lot of time, as well as a lot of headaches. Enter the Salesforce campaign object.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 26, 2014
[Automation, Process] Content Marketing = Sales $, otherwise, Don’t Do It
They lack a marketing automation system to deliver the right content at the right time to the right person. Remember, the goal of content marketing is to move prospective buyers through a buying process. 'The award-winning marketing expert, Jeff Ogden of Find New Customer s finds a lot of marketing content on BtoB sellers websites.
CMO ESSENTIALS | TUESDAY, NOVEMBER 25, 2014
[Automation, Process] I’m Thankful I’m Not Thankful For…
With the rise of marketing automation, there are no excuses if you send the wrong message to the right person. 78% of Best-in-Class marketers who are using marketing automation have adopted database segmentation functionality. These are all questions that you should be able to answer if you’ve implemented marketing automation.
MARKETING ACTION | TUESDAY, NOVEMBER 25, 2014
[Automation, Process] The Never-Ending Cycle: Content Informs Data Informs Content
Content also needs to be developed strategically, with an eye towards meeting customers at the right stage of the sales process with the right content and moving them down the funnel. 'The most effective content is informed by strong data. The most effective data is driven by great content. But all too often these two don’t work in concert.
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 24, 2014
[Automation, Process] Lead Nurturing: What it is, and what it is not
Stage in buying process or interest. Lead Nurturing: You can’t automate trust [More from the blogs]. with automated emails [MarketingSherpa case study]. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. Starting to get my point? Examples of what is NOT lead nurturing: 1.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 21, 2014
[Automation, Process] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
Mongo is also fast and scalable and good for analytical processing in general. There are no standard integrations for marketing automation or CRM. On the other hand, the modeling is fully automated, while many other systems require at least some manual set-up for each new model. Sailthru is a good example. customer profiles.
DIANNA HUFF - B2B MARCOM | FRIDAY, NOVEMBER 21, 2014
[Automation, Process] Women in Manufacturing: Mary Fitzgerald, Acme Wire Products
Acme Wire Products creates custom wire products such as lacrosse face masks or wire cages, wire baskets for the automation, food and medical industries, metal guards of all types, CNC wire forms, and even sometimes “mystery” components whose use is classified. The siblings streamlined operations and added automation.
HUBSPOT | FRIDAY, NOVEMBER 21, 2014
[Automation, Process] It’s the Little Things: How HubSpot Writes Microcopy
Whenever the product team starts working on a new feature, she''s involved in the early-stage design process and helps sort out where the feature needs copy, help text, and so on. She also writes and edits microcopy in customer communications (such as automated emails and alerts) and on the main HubSpot website as needed. Her favorite?
CMO ESSENTIALS | THURSDAY, NOVEMBER 20, 2014
[Automation, Process] Five Recipes for Marketing and Sales Disasters
That’s why marketing automation research shows that 78% of Best-in-Class marketing automation platform (MAP) users leverage database segmentation / targeting functionality. For more on serving up the right results with marketing automation, read: State of Marketing Automation 2014: Processes That Produce.
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Automation, Process] A Beginner's Guide to Retargeting Campaigns
Same end result, but the process is a little more convoluted. So marketers need to be prepared to help their buyers through that convoluted process. We''ll walk through a step-by-step process on setting up a retargeting campaign and measuring its success. But in reality, the buyer''s journey is probably not so linear. Awareness.
MARKETING ACTION | THURSDAY, NOVEMBER 20, 2014
[Automation, Process] Lead Scoring Strategies for Agencies: Best Practices
To find out, I talked to Sam Boush, President of Lead Lizard, a marketing automation agency (and Act-On partner ) based in Portland, Oregon. Lead Lizard serves clients from a multitude of industries around the world, and they’re dedicated to helping these organizations get more value out of their marketing automation and CRM systems.
LEADERSHIP | TUESDAY, NOVEMBER 18, 2014
[Automation, Process] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
Plus, we all thought we could push a button, send out a bunch of automated messages and voila, prospects will come beating their way to our doorsteps. The dream of automation in social media marketing is not dead. 'About a year ago, we sparked a heated discussion over email marketing vs. social media. What’s even better? It’s free!
MARKETING ACTION | TUESDAY, NOVEMBER 18, 2014
[Automation, Process] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides , including the B2B marketing automation vendor selection tool, the VEST report. Define your processes. DAVID : Then once you have the goals, you begin to define the processes that you need to achieve those goals.
CMO ESSENTIALS | MONDAY, NOVEMBER 17, 2014
[Automation, Process] How to Achieve the Right Blend of Art and Science for Marketing
It is the creative process that allows us to arrange elements in a way that appeals to people’s senses or emotions. Tools and Process: Blending art and science will require the right tools and processes. Make sure that your processes and workflows also support the synergy of art and science. Integrating Art and Science.