• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Automation, Process] Improving ROI with Marketing Optimization
    automation and interaction management tools – can further improve ROI. With the widespread adoption of automated tools, marketing organizations have. process. The optimization process also considers the element of time,” said Raj. and considers hundreds or thousands of variables – a serious processing task. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Automation, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    marketing automation tools to allow tracking of. before they enter the active sales process. At every level of the sales process, interactive online. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Automation, Process] Closing the Loop on Social Leads
    process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Indeed, building and. business.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Automation, Process] So You Are Changing Your Name – Learn What to Do Digitally.
    Changing your legal name is usually a one-step process, albeit maybe a painful one, involving a day at your local Social Security office. This is just the beginning of a process that can be very painful if you have not planned for it in advance and started the ball rolling. Whoo-hoo!!! You are done. Let the money roll in. Email.
  • ANNUITAS  |  THURSDAY, FEBRUARY 26, 2015
    [Automation, Process] Two Things That Destroy Strategy
    However, your content strategy should be created to align to each step of the buying process for your targeted buyer personas. Imagine spending months getting your marketing automation platform integrated with your CRM system, new third-party content created, and lead scoring models built. Short-Term Vision.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Automation, Process] Email Marketing: Spending and Automation on the Rise
    That explains why automation programs and structured/timed processes are becoming increasingly popular with marketers. Automation software and related programs and services have grown and improved to the point where they offer a wide range of solutions for marketers across all industries.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 25, 2015
    [Automation, Process] Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?
    If the pendulum is really swinging the other way, then sales people will be taking a more active role earlier in the buying process. But I also had in mind another system I had just seen, MDCDOT , which gives marketing automation functions to sales people. 'Trends are signposts of the future: they point to where we’re headed.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Automation, Process] How to Take Marketing Data Automation to a Higher Level
    'Marketing automation simply means using technology to manage and / or automate the process of taking prospects and converting them to customers. Many tasks in the marketing process can be automated in part or in whole, including lead management, website monitoring, email marketing, and lead scoring.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Automation, Process] From Viewer to Customer: Attributing Deals to Video Views
    First things first, you’ll need some marketing technology to make this happen: A Marketing Automation System: Whether you’re using Marketo, Eloqua, or another system, you will need a way of aggregating your leads behaviour into a useful format, or you’ll miss out on the crucial data you need to make all this happen.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Automation, Process] 10 Tips When Hiring for a Job You Know Nothing About
    So, whether you’re looking to hire a new employee, outsource a function, or simply buy something from a vendor in an area where you lack sufficient knowledge, it’s important that you abide by a process that will maximize the probability of success. It’s no surprise that he calls his process The Results-Based Hiring Process.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Automation, Process] Learn From Annoying Mistakes Marketers Make
    The Solution: Ensure your marketing automation process is properly segmented and maintained, plus the customer’s journey and their identity is fully mapped out within your system. Remember : Ensure your marketing automation process is properly segmented and maintained. Ford Channel: 725,904 views.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Automation, Process] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    3) Marketing Automation System The reality is that leads can be nurtured using only an Excel spreadsheet and a simple email client like Outlook. That method doesn’t provide the flexibility, analytics, automation, or design capabilities that are needed for long-term lead nurturing drip email success. On Twitter or Facebook?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Automation, Process] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    Clearly these Top Performers are successful, but they also deal with many people, process, and technology challenges that prevent them from achieving all their goals. Agency partners can be a great option for creating ongoing customer engagement campaigns in marketing automation, for example. And the biggest issue? The People Problem.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 23, 2015
    [Automation, Process] Why Your Team Needs a Lead Scoring Model
    Lead scoring allows businesses to standardise and speed-up this process, which means sales teams will always have the hottest leads in their hands. The process usually involves continuous testing and refinement with the sales team. Marketing Automation Marketing Automation Process (MAP How does lead scoring work?
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Automation, Process] Callers Are Ready to Convert, Make Sure You’re Ready to Talk
    'Do you have an efficient process in place to connect callers with the right agent right away? Related Stories Lets Get Personal: Customizing the Call Experience for the Consumer Top 6 Signs Your Marketing Needs the Touch of Voice-Based Marketing Automation 5 Famous Movie Quotes that Prove VBMA is the Perfect Valentine. Click-to-call.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Automation, Process] Demystify & Define Your Marketing Strategy
    For now, let’s define strategy as: a process of using knowledge to drive action. The  process  in this case would be exploring these nurture options, and the  action  would be agreement on a nurture design. Marketing Automation Deployment Strategy. This is a strategic question. Marketing Analytics Strategy.
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 20, 2015
    [Automation, Process] Skeptical, Informed Buyers vs. Excited, Uninformed Buyers – A Tale of Two Journeys
    As you can see in the table below, there’s a distinct difference between conversion rates for Best-in-Class organizations, and their Average and Laggard peers throughout this process. Who would you choose? Your choice, however, doesn’t exist in a vacuum. Content Marketing as a Book Bag vs. a Swag Bag: As reported by G.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Automation, Process] Tracking Mobile Call Conversions from Google Call Extensions
    Tracking and analyzing mobile call conversions from search results Call attribution and automation technology allows marketers to track and analyze the smartphone users that click on their mobile call extensions and have a conversation with their business. As a result, the number of phone calls stemming from mobile search is exploding.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Automation, Process] Email Deliverability Mystery: Where Does Missing Mail Go?
    When you hit “send,” many email service providers (ESPs) and marketing automation companies will first bounce the lists you are sending to up against your own suppression lists (opt-outs, hard bounces, blocked domains) as well as the ESP’s own global suppression files (yes, they have such things). Your email is ready to go. No guarantees.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Automation, Process] Social Selling 101 – 3 Social Technologies To Get You Started
    When you start out  social selling , don’t automate any of your processes. Begin with automation. Note: we aren’t making rockets with this piece of the sales process, but you will need to automate as your following increases. Keep in mind that automation is for (ONLY) posting. They are all easy to use.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Automation, Process] Let’s Get Personal: Customizing the Call Experience for the Consumer
    These automated surveys can route and qualify calls, process orders, survey customers, and more. With a voice automation solution, the answers to these IVR surveys can be used to route the call to the person best able to handle the call. 'Marketing has become extremely personal. And the best part about personalization?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 18, 2015
    [Automation, Process] #ProspectingChat: Aligning Content and Sales with Brian Hansford
    We''re excited to announce that this month''s guest is Brian Hansford , who will share a lot of wisdom on this topic as the Director of Client Services and Marketing Automation Practice Leader at HeinzMarketing. Today’s chat will focus on aligning the marketing and sales process towards content with sales enablement strategies and tools.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Automation, Process] [Infographic] Nurture Your Leads with Narrative 
    'Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. New leads and customers are all at different stages of the buying process, so you have to tailor your messages and materials to best suit their needs. good story.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 18, 2015
    [Automation, Process] Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results
    45% described it as a process for monitoring and analyzing data. 42% indicated it as technology that automates the sales force. It’s pretty clear that there’s still some debate, although two options, viewing CRM as a strategy or a process came out ahead (although not by much). And confused, disengaged customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Automation, Process] 20 Truths I’ve Learned as a Content Marketer
    Effective content marketing requires a strong commitment to the maturation process as well as a defined keyword strategy and target audience that interacts with multiple pieces of content before converting (especially throughout the lengthening B2B sales cycle ). 13 ) Automate Process, Not Strategy and Execution. Source ).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 16, 2015
    [Automation, Process] Convert Your Marketing Mindset With A/B Testing
    Remember, we should consider testing a continuous process, so when one test is completed, another is started. Assign people to support each step in the testing process. Don’t forget to document the full process along the way, including the steps taken and the results achieved. ” ? Marshall McLuhan. ” ?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Automation, Process] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    Lead nurturing is the process of engaging each prospect in a series of ongoing communications, delivering consistent messages and relevant content to inform and educate. 'It’s lonely at the top. That’s especially true when it comes to marketing technology. Add to that the fact that making any kind of technology decision is difficult.
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Automation, Process] Why it's a Good Time to be a Digital Marketer
    As the aforementioned McKinsey article relates, marketing is becoming more of a science: Advances in data, modeling, and automated analysis are creating ever more refined ways of targeting and measuring the returns on marketing investments…long gone is spending guided mostly by intuition and focus groups. CX: Easier Said than Done. Takeaway.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Automation, Process] Segmentation Ideas for Nonprofits and Member-Based Organizations
    Nonprofits can use this same process to create member and donor personas. This might be more difficult to set up in a automated way, such as filtering by city or activity level, but would be worth the extra effort to think it through. 'What is one of the most valuable aspects of a member-based, nonprofit organization? Active Members.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Automation, Process] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    Create Success through Efficiency, Scalability, and Distribution: Marketers need to be able to track projects, give stakeholders visibility into progress, and construct repeatable processes for the ideation, creation, distribution, and analysis of customer-focused content. Met in-person with a financial advisor? Interesting in learning more?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Automation, Process] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    While marketing automation solutions (like Act-On Software ) can make it easy to see which content, email, web page, or social campaign drove the click and conversion, it can be hard to give credit to a phone call. With Interactive Voice Response, a caller interacts with an automated menu, through a keypad or voice recognition.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Automation, Process] How PeopleHR Went From Lead Overload to Record-Setting Revenue
    'Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. Many companies are turning to software solutions for help streamlining a variety of HR processes – everything from performance management, recruitment, benefits, and document management, to time tracking, training, scheduling.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Automation, Process] 5 Ways To Battle Increasing Pressure on Marketing
    Marketers are central to this process: they work to develop close relationships with product-development teams in order to inject their knowledge of user needs into how products are developed. “The resulting expansion of platforms has propelled consistent growth in marketing expenditures, which now total as much as $1 trillion globally.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Automation, Process] Your marketing success may hinge on Gray Social Media
    If we had a way to scale this process and collect this important gray matter, what would I do with the information? Certainly CRM and automated marketing software are evolving in a way that can help us begin to discover these quiet voices, but there are a lot of conditions. This presents a real problem for marketers. Gray social media.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 9, 2015
    [Automation, Process] 3 Challenges To Make You Drop Your (Email) Shotgun
    Not only will these reports not clean the lists for you, they will probably expedite the process of having your account suspended by your email platform provider. 'Someplace, my name is on a direct mail list. Given the junk mail I get, I’d bet that list has been sold over and over again. Well… yes, and no. And here’s why. Sorry! Not so.
  • BLUE FOCUS MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Automation, Process] #IBMVerse is all the rage at #IBMConnectED #NewWayToEngage #SocBiz
    Further, it’s designed to help automate some of those collaborative tasks—like scheduling meetings correctly—so that employees can be free to devote more of their time to the projects themselves. However, training and adoption can be a time-consuming, disruptive processes. We couldn’t make it so that people would say, “I need training.”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Automation, Process] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    How does that fit into the buyer’s process? content hub displays the story a specific buyer needs to know to facilitate their buying process. The beauty of this approach is that with marketing automation and analytics you can identify specific paths chosen. ” until you make it through the buying process to choice.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Automation, Process] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    How does that fit into the buyer’s process? content hub displays the story a specific buyer needs to know to facilitate their buying process. The beauty of this approach is that with marketing automation and analytics you can identify specific paths chosen. ” until you make it through the buying process to choice.
  • ANNUITAS  |  THURSDAY, FEBRUARY 5, 2015
    [Automation, Process] Demand Generation Strategy Rules NOT to be Broken
    Well, it’s not a marketing strategy until you stump the marketing automation platform. Design your marketing strategy around what’s right for your business – your buyers, their buying process, your content, your qualification model and your revenue goals – not the tool. '*This post first ran September 11, 2014 in the ANNUITAS blog.
  • THE FORWARD OBSERVER  |  WEDNESDAY, FEBRUARY 4, 2015
    [Automation, Process] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    The Buyer’s Journey – What process does this persona follow in researching and selecting a solution that can overcome the Perceived Barriers and achieve the Success Factors? With marketing automation software, the segmentation possibilities are seemingly endless. 'Are you worried prospects will think your email marketing is spammy?
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Automation, Process] The 4 L's of a Successful Lead Generation Strategy
    Every step of the marketing process (advertisements and promotions) must be valuable in and of itself. successful client lifecycle requires optimizing the process for converting visitors into leads. 'Inbound marketing is here, people. Of course, this is easier said than done. It All Starts with Content. Your content is your stones.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Automation, Process] Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology
    Peter shares his thoughts on the importance of delivering content according to buyers’ preferences and establishing a business process optimized to fast, effective response. Nuance is the leading provider of voice and natural language solutions for consumer electronics, customer service automation, healthcare, businesses and consumers. .
  • LEADERSHIP  |  TUESDAY, FEBRUARY 3, 2015
    [Automation, Process] Oh No You Don’t! You Simply Can’t Say—“I Don’t Get Social Media”…
    We have made progress in understanding and defining processes to deliver positive outcomes through social media marketing. Cultivate, don’t automate. Setting up automated social feeds can only work to a point. '10 Things About Social Media Every C-Suite Executive MUST Know   . There’s no such thing. Collaboration is key.
  • FATHOM  |  MONDAY, FEBRUARY 2, 2015
    [Automation, Process] Marketing Investment Tips for 2015
    Start by asking yourself: Do you have the technology to do what you need to do (content management system, marketing automation, customer relationship management)? Underscoring this pathetic reality, 28% of SiriusDecisions’ Summit 2013 attendees said their organizational content process was in the ‘Dark Ages.’
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Automation, Process] 9 Effective Email Unsubscribe Pages
    This one-step unsubscribe process is simple for subscribers and still effective for the marketing team at Barneys to adjust their email campaigns as needed. This way, people don’t have to make the awkward choice to unsubscribe and it also simplifies the process – they literally don’t have to do anything! 1) J.Crew Factory. 3) Puma.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Automation, Process] Measuring the Impact of Your Email Nurture Campaigns
    The B2B buying process has evolved into the “ customer journey ,” and your marketing needs to reflect that. These metrics are provided by most standard email automation platforms. 'B2B marketers are responsible for pushing as many qualified leads to sales as possible. Email Performance Metrics. Call Analytics. Call Tracking
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Automation, Process] 4 Steps to Tackle Data Quality and Velocity Issues
    But though we’re well into the marketing automation movement that depends on the smooth and consistent flow of prospect and customer data, we continue to downplay, or even ignore, the data quality issues that can plague our systems. Automate data verification and cleansing. Marketing Automation b2b Integrate systems.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Automation, Process] 10 Excel Tricks Every Marketer Should Know
    Regression analysis is a statistical process that compares the relationship between different variables in a sample. They make long manual processes simple by automating them. 'Excel is a useful tool for a number of marketing tasks. With that in mind, here are ten tricks to help you get more proficient at Excel. Watch the video.
  • VIDYARD  |  THURSDAY, JANUARY 29, 2015
    [Automation, Process] Pros & Cons: Should You Produce that Gem of a Video In-House or Outsource It?
    Creating your video strategy is a multi-step process, and how you produce your content should be at the top of your list of things to consider. Act-On, a Marketing Automation Software company, produces all of their videos in-house because it was a natural extension of their initial in-house webinars. Paper or plastic?
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Automation, Process] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    Event Strategy Every event planning process should start with an event strategy. These are all questions to ask yourself before you start the planning process. Eventbrite and marketing automation platforms like ActOn, HubSpot, or Marketo are a few I recommend using that make the event process as seamless as possible.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 29, 2015
    [Automation, Process] An Agile Response Requires Agile Marketing
    That is why I believe in agile marketing and use agile development processes. The specification writing process really does not focus on what the customer needs, but instead, on a company’s internal needs. With the agile process, you do not need all the data to start. do not have a choice. First Things First. Break It Down.
  • 3D2B  |  WEDNESDAY, JANUARY 28, 2015
    [Automation, Process] New Year’s Resolutions for B2B Lead Generation
    Define your process for nurturing leads that are not ready yet for a sales call. Set timeframes for each step in the process, so all team members understand expectations. 'Here are a few B2B lead generation New Year’s resolutions that will get you off on the right foot for 2015. Will Build a Bridge Between Sales and Marketing.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Automation, Process] Supercharge the Top of Your Funnel with Quality Data and Analytics
    From my perspective, there are a few opportunities that companies might consider in order to optimize the process. In my experience, the battle will be won by organizations that effectively map their ideal audience profile and then best utilize marketing automation and content to identify opportunities , close deals, and retain customers.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 28, 2015
    [Automation, Process] Sales Alignment: Put Theory Into Practice
    logical strategy needs to be jointly developed to create guidelines for the process – from initial engagement to closing the deal. Theory: Have a well-defined process for lead management and internal team management. If you don’t have one, it’s time to get one, as without it this whole process won’t work. Or does it?
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Automation, Process] Top 10 B2B Inbound Marketing Predictions for 2015
    Marketers can then steer users toward a specific destination (online or in person) early in the decision-making process. Creating engaging content will become increasingly important, and personas will be a helpful tool in guiding that creative process. Marketing Automation Expands. Mobile/Local Growth Continues to Dominate.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 26, 2015
    [Automation, Process] Two Marketing Success Stories from the History of the Super Bowl
    Just as the Super Bowl expanded out from being just a game, when marketers expand their efforts with marketing automation, which research has shown to be a common technological enabler among the majority of Best-in-Class companies (87%), they can build an integrated, measurable foundation for growth. What’s in a Name?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Automation, Process] New Marketing Automation Options for Small Business in the VEST Report
    'I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Automation, Process] The State of Marketing Technology in Asia
    They also increasingly use the marketing technologies and platforms that can automate many of their processes, and engage customers and prospects efficiently and effectively at scale. Marketing automation is growing faster in Asia Pacific than anywhere else in the world, up 51% over the last 4 years. Marketing Efficiency
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Automation, Process] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    'Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? If the writing isn’t concise and straight-forward, chances are the candidate’s thought process isn’t either. Here are seven red flags to watch for when looking at candidate resumes for your marketing team.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Automation, Process] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    Chris and Leo Merle, Act-On’s Program Manager, had a conversation about Chris’ success with marketing automation. Tell me why you decided to implement marketing automation, and what specific issues needed to be addressed. Marketing automation before sales automation. Check out The Business Case for Marketing Automation.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Automation, Process] Right Time, Real Time Selling
    Use the web and technology to automate the “black art” of the top of the funnel — lead development. They have a clear and customer-centric process that uncovers pains and process. They ” What if that web site could collect info and move them through a self-qualification process? Thanks, Marketo!
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Automation, Process] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    thought this was interesting because of how closely it is tied to personalization and marketing automation ; as we see the shift toward engagement marketing, a personal experience from brands is becoming the norm rather than the exception. Jim says as much when he notes, “The processes are going to be automated. It is processes.
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [Automation, Process] Essentials of Perpetual Revenue
    You may have the right content marketing strategy to fuel your Demand Generation program, however, you may need to take a step back and evaluate if you truly have a Demand Process that will drive perpetual revenue. The elements required to develop a Demand Process are not revolutionary. What Would the Buyer Do?). Learn to Love Layers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Automation, Process] The state of the nation on SEO, content strategy and earned media
    don’t think that can be a completely automated process by any means. think there’s got to be an inbound marketer who is overseeing marketing automation efforts and lead nurturing because you must have human insight. The reality is, of course, people aren’t linear in their buying process. Can you scale?
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Automation, Process] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    If you’re looking for a way to expand your agency offerings – without significant additional resources or investment – marketing automation is the key. Here are eight ways to expand your agency’s portfolio of services and win new business with marketing automation. That’s an important part of the demand generation process.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Automation, Process] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    And it’s all automated and super easy to set up! However, there are some limitations with this technology if you want to have complete control over the creative process. Step-by-Step processes. But maintaining a steady stream of quality blog posts can be time-consuming. Quite the opposite. 1) Email Newsletters. Bonus Tip.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Automation, Process] 4 Killer Tips to Boost Social Content Sharing
    One good place to begin the process of sales and marketing alignment is in social selling. Marketers, as you tie this in with your marketing automation platform, the end product will make you dance for joy. This level of visibility is needed if you’re serious about getting sales more involved in the social sharing process.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Automation, Process] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    Filter content by role and by the stage of the buying process. In addition, ask your sales team about the prospects involved in the buying process and what challenges they all have in common. Then, you can deliver the content and help Sales find what its looking for at each stage of the lead nurturing process. ” 8.
  • FATHOM  |  FRIDAY, JANUARY 16, 2015
    [Automation, Process] The Right Way To Spend Millions on Senior-Living Advertising
    Marketing Automation/Email Marketing Is Necessary To Nurture Leads. Consider having a basic lead-capture form (even a multi-step process), a list of differentiators, and a short video to keep the user engaged … and more likely to become a lead. Well, this is actually a very fast-growing industry. Not All Leads Are Created Equal.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 16, 2015
    [Automation, Process] Lead Scoring’s Worst Enemy: “Stuff Marketing”
    For organizations leveraging marketing automation for lead management, this pattern can be worsened even more if lead scores are factored into lead qualification and routing as scores tainted by stuff marketing can result in leads becoming “marketing qualified” and passed to sellers when the leads are not actually sales-ready.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Automation, Process] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    'The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Atri Chatterjee is the CMO of Act-On Software , the leading automation provider for small and midsize companies. Demand Generation Podcasts
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Automation, Process] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Like it or lump it, social media plays an important role in the lead-gen process. It’s easy (particularly with today’s automation technologies ), it’s inexpensive, it’s measurable, and it works. It’s the alchemy of art and science, and is (or should be) in continuous play throughout the entire customer lifecycle. Use trigger email.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Automation, Process] 15 Important Ways to Use Case Studies in Your Marketing
    Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results. Sales has become more complex, and reps now need to be armed with content that addresses each stage of the buyer’s process. According to Content Marketing Institute , U.K. Okay, so you know case studies work.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 14, 2015
    [Automation, Process] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    It’s easily automated and leads to results. When paired with marketing automation, lead nurture becomes quick and easy. With automation tools, you can trigger email actions, send personalized messages and communicate timely information with less effort. Guest post by SalesFusion  with Resource Box below. It leads to sales.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Automation, Process] Supercharge Your Data Capture by Integrating your Call Data with Your CRM Platform
    'Automation has taken many steps towards reducing the overwhelming amount of data that is usually entered into a CRM system. Marketing automation platforms like Act-On and HubSpot are great at capturing when a prospect interacts with your brand presence. So why not automate this process? Call Tracking Integrations
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Automation, Process] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. Marketing Automation b2b Consumer Close rate.
  • MARKETING ACTION  |  MONDAY, JANUARY 12, 2015
    [Automation, Process] 5 Warning Signs that You’re Working at a Dysfunctional Marketing Agency
    You need to measure and optimize campaigns and streamline your processes. Marketing automation can help creative agencies prevent or cure many of these symptoms of dysfunction. 'The average marketing agency is anything but average. Theatre folk are even more outlandishly dramatic than agencies – go figure!) Hey, some people do. Agenc
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Automation, Process] Understanding Your B2B Website: 10 Key Terms to Know
    CRM uses technology to organize, automate and synchronize sales, marketing, customer service, and tech support. Marketing Automation Software - Software used to nurture prospects with personalized and useful content that helps convert prospects to clients. Most website redesigns begin with an initial kickoff meeting. Websites
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Automation, Process] 4 Basic A/B Testing Tips for Beginners
    Fortunately, your marketing automation software can typically suggest optimal times for sending emails based off of previous email open and click-through activity among your subscribers. Many businesses fear A/B testing because they think that in the process of testing different elements they might lose prospects. Feeling sick yet?
  • ANNUITAS  |  THURSDAY, JANUARY 8, 2015
    [Automation, Process] How to Have a Successful Marketing Automation Implementation
    'Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. What is your Demand Generation Strategy? Training and Access.
  • AVITAGE  |  WEDNESDAY, JANUARY 7, 2015
    [Automation, Process] Continuum and Process vs. Event, Project or Campaign Thinking
    It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. The problem is, if a B2B buyer is at a different stage in their buying process than the content you distribute suggests, you could miss engaging them entirely.
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 7, 2015
    [Automation, Process] Marketing Big Data: Start this Year with a Plan
    data refresh will also enable you to leverage your inbound marketing to drive your marketing automation and outbound strategies. SmartForms is vendor agnostic and works with all Marketing Automation, CRM and other form technologies. 'By now, we’ve all heard that at least 2% of our marketing leads database goes ‘bad’ every month.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 7, 2015
    [Automation, Process] Why Your Lead Nurturing Program is Always Wrong…
    Marketing automation research clearly shows distinct advantages in performance for lead nurturing practitioners vs. non-practitioners from average lead conversion rates all the way down to marketing’s contribution to sales-forecasted pipeline. 'Let’s say you’re a well-seasoned, sophisticated, data-driven marketer and demand generation maven.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Automation, Process] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Much like the current independent publishing revolution is a response to big publishing houses controlling the market, content sites that don’t accept native will eventually strike out, likely gaining enormous followings and alternative ad revenue for themselves in the process. There were a lot of digital marketing changes in 2014.
  • ANNUITAS  |  TUESDAY, JANUARY 6, 2015
    [Automation, Process] Five 2015 B2B Demand Generation and Content Marketing Resolutions
    This program-based approach can only be accomplished when vendors understand the buying patterns of their buyer(s) and can then align content accordingly giving buyers continuity through every stage of their buying process. Typically these campaigns promote a singular asset or event like a white paper, webinar, or an eBook. The best news?
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Automation, Process] 5 Tips for Creating Amazingly Effective Email
    Doing all of that – and doing it well – can be a time-consuming process when you’re doing it all by hand. Marketing automation can help reduce the manual labor of creating effective emails that work on mobile, tie with social, and hit the inbox at the perfect moment. Why Email Continues to be Awesome. That’s pretty good, right?
  • TYPE A COMMUNICATIONS  |  MONDAY, JANUARY 5, 2015
    [Automation, Process] 12 Months of Learning From 12 Top B2B Marketers
    Too often, marketers miss the point of technology – it’s not just about automating processes, it’s about making it easier to engage with audiences. Emotions play a bigger part in the buying process than either buyers or marketers want to admit. 'January 6, 2015. Huge change all at once can be hugely overwhelming. Build It.”
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Automation, Process] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    With marketing automation, email marketing, SEO, lead prioritizing, content management and analytics can now be managed – and measured – all in one place. That includes attracting, capturing, nurturing, and qualifying leads through a single platform, as well as saving labor through automating processes and testing campaign effectiveness.
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Automation, Process] Buyer Personas Gone Stale? Use Agile Techniques
    The process of customer discovery over static prediction. Just because you didn’t have time to conduct interviews at the beginning of the process doesn’t mean it’s too late to get at the customer voice. 'For most marketers, the buyer persona is one of the first things developed when beginning work on a new campaign. Buyer Personas
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Automation, Process] 87 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Share only those with specific relevance to the business benefits of marketing automation. Marketing Automation. MARKETING AUTOMATION. It’s from 2009.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 5, 2015
    [Automation, Process] Lead nurturing via email series and content marketing
    The first stage was determining content for the program, in this case, based on four topic areas:  Dodd-Frank, anti-money laundering, process improvement and core systems. This was the first automated nurturing program at Crowe Horwath, and it became a model the team uses to deploy similar programs across the company.
  • MARKETING ACTION  |  FRIDAY, JANUARY 2, 2015
    [Automation, Process] Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content
    87 New (Really) Marketing Automation Stats. The popularity of this post prompted us to release a Fast Facts data sheet with all the latest marketing automation statistics compiled for your reference. But it’s a process that can get complex in a hurry. For one thing, it’s a great way to recycle articles and blog posts.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Automation, Process] Exciting new tools for B2B prospecting
    Leadspace’s process begins with constructing an ideal buyer persona by analyzing the marketer’s best customers, which can be executed by uploading a few hundred records of names, company names, and email addresses.  'Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. 
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 31, 2014
    [Automation, Process] 5 New Year’s Resolutions for Marketers
    It’s not an easy process, but the results can be amazing, not only in sales and revenue but also in team morale. Marketing Automation Marketing Life 'There’s something very optimistic about the people who make New Year’s resolutions every year. m one of these people. Hope springs eternal. In 2015, I plan to take this approach to heart.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Automation, Process] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    Atul: I’ve gone through many integration projects and worked with several different marketing automation systems. It has been a challenging task due to the complexity of technology and lack of standard business processes. As a result, marketing automation can no longer remain a simple solution. Marketing Measurement
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Automation, Process] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    'You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label. In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 26, 2014
    [Automation, Process] Ifbyphone’s Top 14 Blogs of 2014
    These simple tips for boosting your selling process can drive dramatic results for your company, and we have the stats to back them up. By integrating phone automation with each aspect of your company, you can find better employees, drive more revenue, and foster a happier customer base. The best of 2014, in one blog post!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 23, 2014
    [Automation, Process] 3 Important Sales Trends & Predictions for 2015
    On their own, marketing automation tools will only ever capture the lowest hanging fruit. We get maximum leverage in our customer acquisition process when we use technology for what it’s good for, then pair that with humans doing emotion-based jobs, like interacting with qualified leads. TREND #1: Content Fatigue / Focus.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Automation, Process] Four Key Questions to Address in Strategizing for 2015 Search Marketing
    Below are the four key questions to address in this process that will help inform your 2015 search marketing budget and plan. 'It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. Question one: “Did we see a positive ROI from search marketing in 2014?” What did we miss?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Automation, Process] What is One of the Most Important Contributors to Marketing Automation Success?
    'Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. It’s recommended for anyone that does not know his or her marketing automation platform.
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