• ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Automation, Process] MarTech: Top 100 Influencers and Brands
    Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Automation, Process] 12 Questions You Need to Ask Before Hiring an SEO Company
    Google announced last year that they were in the process of moving to a mobile-first ind e x , making mobile optimization more important than ever. Look for companies that have a process for conducting a mobile audit of your site, and ensure your SEO agency can convincingly articulate why mobile is an important SEO consideration. 6.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Automation, Process] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    Automation, AI, predictive analytics—what was once the realm of science fiction has now become reality for marketers. This is particularly true for Salesforce Pardot (pronounced par-DOT), the company’s marketing automation software product, which has data and advanced analytics as core features. That’s really what we see.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Automation, Process] 5 Insane Advantages of an Inbound Website Redesign
    What does your lead nurturing process look like now? Are you manually moving people in and out of different lists, emails, and processes — trying to figure out where the heck they are in the buying process so you can tailor to them? Let me ask: What are some of the biggest problems you're having with your website? Your website.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Automation, Process] Leveraging AI for Sales & Marketing – Beyond the Hype
    Although it’s easy to be enticed by the idea of fully-automated AI workflows or robot virtual assistants that are powered by deep learning and natural language processing (NLP), those technologies aren’t yet ready for implementation on a large scale. But what’s really possible and what’s still in the distant future?
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Automation, Process] 11 Free Sales Tools to Pump Up Your Pipeline
    The setup process is super quick too, as illustrated by this hilarious video: Owler. HubSpot has long been known as a leader in marketing automation, and their new HubSpot CRM tool is top-notch. Used for: Automating your scheduling, booking meetings. As a salesperson, you only get so many minutes in the day. We all do, really.
  • ACT-ON  |  TUESDAY, JANUARY 17, 2017
    [Automation, Process] What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise
    And if you’re interested, you can take our Are You Ready for Marketing Automation ? The reason why we need to exercise empathy is: If you ask customers what steps they went through in the buying process or you do focus groups, you find that customers actually don’t fully understand how they make decisions.”. assessment. Ask questions.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Automation, Process] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Including our sales team into the planning process allowed us to know what they consider a Sales Qualified Lead, who they typically like to talk to, and what types of questions interested prospects often have. Looping in sales team members during the content planning process get’s everyone on the same page. Please.” Theme.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Automation, Process] How Publishers Develop and Monetize Audiences with Digital Marketing
    For thousands or millions of audience members, that level of detail is unattainable unless you have a single hub for all your audience data that automates a cross-channel listening process in real-time and can incorporate other data sources to build a rich, complete profile for individuals within your audience. 3.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Automation, Process] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    Revenue information aids the content generation process by helping marketers create better articles and content downloads that resonate with target audiences. 1) Build Your SEO Keyword Strategy Around Revenue. This kind of full funnel insight drives a process of constant improvement in the quality of content. Now what? Conclusion.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Automation, Process] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Here’s to a brighter—and highly automated—future! Marketing Automation b2b Consumer
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Automation, Process] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    They'll help you break the process into manageable steps, with some helpful tools and resources to make it easier along the way. 6) Use your commute. Maybe that's why over half of us are excited by the prospect of automation replacing tedious workflow tasks. Productivity is one of those things that's too general to master quickly.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [Automation, Process] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    Segmentation in marketing is the process of defining and dividing a large market base into clearly identifiable segments that show similar needs, wants, or demand characteristics. Personalized Messaging Automation platforms enable marketers to add more personalization in marketing campaigns. Automate Your Marketing with ActiveDEMAND!
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Automation, Process] 8 Ways to Maximize the Value of Online and In-Person Events
    And, no matter what kind of gathering you envision, the right approach to data management and marketing automation can eliminate potential issues while maximizing your event ROI. Before taking an automated, data-driven approach to your event, consider these eight tips: 1 ‒ Establish your event marketing goals.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Automation, Process] Marketing Automation for Associations
    It's easier for them to achieve superhuman status when they get a little help – like marketing automation. Using a marketing automation tool to set up workflows can give your membership conversion efforts an exponential lift. What Marketing Automation Really Is. More Automation – More Metrics. Some Sample Workflows.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Automation, Process] Alicia Folwarski: Unleashed
    Today we’d like to introduce you to Alicia Folwarksi —the almost-model-turned-tech-pro who helps keep our marketing automation team ticking. native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified. You’re not alone!
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Automation, Process] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    Many of Hootsuite’s sales professionals use ViewedIt Enterprise to create fast, customized personal videos that stand out and bring the human element back into the sales process. ViewedIt makes this process as easy as a click, record, and share.” So we built ViewedIt,” says Michael Litt , CEO and co-founder of Vidyard.
  • HINGE MARKETING  |  MONDAY, JANUARY 9, 2017
    [Automation, Process] Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know
    Sales is the process of assessing the suitability of potential new clients, educating them about your firm and its services and persuading them to buy. Most people refer to this process as “closing,” and it is almost always a sales function. The disadvantages come from the need for two professionals in the sales process.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2017
    [Automation, Process] How Data Will Change Marketing in 2017
    The use of automation as described in the next section will also add to campaign production speed. Instead, marketers need to implement the tools, talent, and processes that extracts the best from this data to show them what their audience defines as “right” at that moment and going forward. Enhanced Content Relevance.
  • JUNTA 42  |  SATURDAY, JANUARY 7, 2017
    [Automation, Process] This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought
    Robert says the automated buying and selling of screen real estate immediately sets you up for fraud because no humans are involved in the purchase or selling. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include the history of video games and Generation Z.  Their target?
  • DISCOVERORG  |  FRIDAY, JANUARY 6, 2017
    [Automation, Process] The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016
    Rather, it’s about the execution of hundreds of ideas and process improvements by a dedicated and passionate team that has an all-in DNA and a company culture of relentless innovation. Launched a seamless integration of DiscoverOrg data with Tellwise’s, Outreach’s, and Salesloft’s SDR sales automation platform. Really? Period.”!
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Automation, Process] 10 New Year’s Resolutions to Improve Customer Experience
    Marketing Cloud*: Most execution is done at the sales automation or marketing automation level. Is it easy to create “Mutually Exclusive, Collectively Exhaustive (MECE) segments on buy-stage in my marketing automation tool? Automated – using Natural Language Processing and Machine Learning technology is rapidly.
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Automation, Process] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Including our sales team into the planning process allowed us to know what they consider a Sales Qualified Lead, who they typically like to talk to, and what types of questions interested prospects often have. Looping in sales team members during the content planning process get’s everyone on the same page. Go do the thing now, please.
  • BIZIBLE  |  THURSDAY, JANUARY 5, 2017
    [Automation, Process] Central Account-Based Marketing Problem Solved With Lead To Account Mapping
    The sales process envisioned by Salesforce follows the flow seen below. This process works well for orderly and simple sales processes. The Lead Conversion Process In Salesforce Explained. And it’s always helpful to understand how technology makes it possible to do account-based marketing. direct mail). Conclusion.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Automation, Process] 7 Ways to Generate Leads on Social Media
    With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Special Offers. Polls and Surveys.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Automation, Process] 17 of the Best Tools to Find and Interview Remote Candidates
    Applicant tracking systems , which automate the recruitment process. VidCruiter can display your logo in the corner of the screen during a video interview, giving the process a professional, official veneer. Hiring only one person can be a long, involved process. You don’t know it yet, but you need Kelsey. right? Wrong.
  • CAPTORA  |  TUESDAY, JANUARY 3, 2017
    [Automation, Process] How To Choose an International Expansion Strategy
    Whether your intended countries speak the same language of your main market or not, you should never use automated translations to build your new pages. As we all know, SEO is a continuous and ever evolving process. What other factors have you considered as part of this process? Website Structure. Subdirectories (or subfolders).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 3, 2017
    [Automation, Process] Boxever Puts Airline Data in Context for Better Passenger Experience
    The event timeline captures both customer actions and system actions, such as running processes or changing data. The timeline can be displayed to customer service agents or used as inputs for automated decisions. Boxever can also integrate with order processing, loyalty, and other operational systems. office in 2014.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 3, 2017
    [Automation, Process] How to Cross the Marketing Skills Gap in 2017
    These will need to have some kind of formal credential process to be of any use on a resume or in a conversation with your manager, so make sure to read up on your programs value before committing. Ah, the new year. Packs of cigarettes are thrown away en masse. wave of new online dating profiles is born. Goals, Meet Credentials.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Automation, Process] How the Right Marketing Automation Platform Saves You Time and Money
    Successful marketers need marketing automation software that’s both powerful and easy to use, especially when they’re working in fast-growing businesses and have a broad range of responsibilities. inherited Marketo as our marketing automation platform, so that was the tool that was available to help me. TONY: What does Bluenose do?
  • KEO MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Automation, Process] Top Digital Marketing Trends for 2017
    Marketing Automation. The use of marketing automation will increase as digital technologies and data collection and analysis grows. Automating the previously hands-on processes of lead-scoring, analytics, lead-nurturing, customer relationship management and sales enablement has produced significant results in B2B companies.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Automation, Process] Forget Networking: Become a Connector
    The nice thing about this approach is that it takes the awkwardness of networking and turns it into an introvert-friendly and organic connection process. It will be the best automated process you’ve ever developed. No matter how far you advance your career, networking is likely never going to be something you enjoy. Wait, what?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Automation, Process] 4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]
    Lead scoring is a never-ending ongoing process so forge ahead in 2017! And if you’re leveraging an advanced marketing automation, one of the most powerful aspects about it is its flexibility with handling changing business needs and scoring models that reflect them. Demographic Scoring Identifies Your Most Valuable Prospects/Customers.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Automation, Process] 10 Trends for B2B Marketing in 2017
    Marketing Automation 2.0. Marketing automation will increase and become more personalized. As marketers already know, marketing automation is just getting started. The increase in insight-driven marketing plans and processes. Automated Sales Bots. Is content still relevant, and if so, how? All of the above?
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 26, 2016
    [Automation, Process] A 3-Point Health Check for Your Marketing Strategy
    Thankfully, a  modern marketing automation platform  provides enough flexibility to achieve the same outcomes in many different ways. In this blog, I’ll explain three ways that you can get the most of your marketing automation platform for a healthy, sustainable strategy and how you can measure them: 1. Great Time to Reflect.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Automation, Process] Measuring Year-End Marketing KPIs – Where’s the Data?
    The time for marketers to start the process of year-end measurement is quickly approaching. Marketing Automation Tools. Where did the year go? We’re wrapping up 2016 and there’s less than 10 days left in the year! Annual, semi-annual, quarterly, and monthly periods of time are common to measure if the data is available. Mention. Reach.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Automation, Process] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Recommended reading: Inbound Selling: 3-Step Process for Closing a $60K+ Deal. #17. Recommended reading: MQL TO SQL: THE QUALIFICATION PROCESS [INFOGRAPHIC]. #22. The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more.  Over 2.5
  • ACT-ON  |  THURSDAY, DECEMBER 22, 2016
    [Automation, Process] Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
    This means looking at customer service processes and policies. This “nouveau” approach to direct mail incorporates the ability to leverage marketing automation technology to infuse digital elements to make it engaging and trackable. Read on to see what they said! Michael Krigsman. Industry Analyst and Host of CXOTALK. Daniel Newman.
  • THE POINT  |  TUESDAY, DECEMBER 20, 2016
    [Automation, Process] The Changing Role of the Demand Waterfall: A Conversation with Terry Flaherty
    Without a common language and understanding of this shared process, marketing and sales can’t communicate clearly. Any measurement of the process will likely yield different results. Understanding efficiency of the process is important because it directly impacts required volumes and budget. – Waterfall diagnostics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Automation, Process] How SMBs can get more leads through marketing automation
    Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. In this post, I’ll be talking about the importance of marketing automation and how small and medium businesses can use it to their advantage and get more leads. Segmenting your list. Aweber.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2016
    [Automation, Process] The Best Marketing Automation Tools
    What are the most valuable marketing automation tools for your industry? One of the robust solutions to keep the pace with the changes is marketing automation – a set of tools helping to speed up the processes and upgrade their outcomes. Businesses are changing. So does marketing. Demand Generation
  • ACT-ON  |  MONDAY, DECEMBER 19, 2016
    [Automation, Process] Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process
    Part three  outlined the steps to designing a successful lead process.  Once a qualified lead has been identified, the next step is to create a lead handoff process where marketing hands the qualified lead to sales so that sales can follow up on it. You can create an automated process to alert sales that they have a new qualified lead.
  • 3D2B  |  SUNDAY, DECEMBER 18, 2016
    [Automation, Process] How to Turn Customer Support Calls into Revenue
    The customer who has a basic marketing automation solution may call because they are finding email marketing consumes too much time. In the process, they can evoke interest, and are likely to be able to motivate the customer to buy without being pushy. The Focus on Customer Acquisition. Perhaps there’s good reason for this.
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Automation, Process] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    Will artificial intelligence replace writers and content marketers? (21:30): In an article posted on the Marketing Artificial Intelligence Institute blog, our friends at PR 20/20 address the question of whether artificial intelligence will soon automate content marketing to the extent that we no longer need human writers for content creation.
  • ANNUITAS  |  FRIDAY, DECEMBER 16, 2016
    [Automation, Process] 3 Core Elements to Stay On Top of When Launching a Website
    Any automated follow-up emails are triggering. 3rd party site integrations such as marketing automation, sales CRM, SEO plugins, social plugins, etc. However, an organized process and clear lines of accountability will greatly reduce the firefighting needed. Content. Losing assets. Design. Device compatibility. Functionality.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Automation, Process] 5 Ways to Use AI Technology in Marketing In 2017
    While AI-created content may not be mistaken for Pulitzer-Prize-winning work any time soon, artificial intelligence can shape the beginnings of compelling content and save time in the creative process. “Figure out what processes in your organization are candidates for automation. There’s no denying it: AI is cool.
  • BIZIBLE  |  THURSDAY, DECEMBER 15, 2016
    [Automation, Process] The Rise of Account Based Thinking
    Just look at the collision of disciplines such as marketing automation, inbound, content marketing, analytics, email, search, social media, and more. The nature of B2B buying and selling demands a different process, as it always has. Even the online search activity around “account based marketing” has grown almost 10X since 2013.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 15, 2016
    [Automation, Process] Marketing Automation Won’t Solve All Your Marketing Problems
    Each of these mistakes could have been corrected by paying more attention to the details and incorporating a QA process for all emails that get sent out. It is very easy to implement a process where two people proof every email, including clicking the links. Build it into the process. This is the same process problem.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 15, 2016
    [Automation, Process] Cognitive content strategy
    Semantic search engines use natural language processing and machine-learning to find the content most relevant to a searcher’s intent. The process is very similar for content classification. Managers of large sites must balance search AI with navigation IA. Incorrectly tagged content surfaces irrelevant experiences to users.
  • DISCOVERORG  |  THURSDAY, DECEMBER 15, 2016
    [Automation, Process] Taking Aim at the Top 2017 Sales & Marketing Technology Trends
    Over-reliance on technology can inhibit sales effectiveness if reps move too quickly to automation tools and neglect the fundamental skills and art – the human element – of sales. Instead, sales and marketing leaders will look to optimize their existing technology stacks and processes to improve integration, workflow, and ROI.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Automation, Process] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    For example, what if a user searches for a tutorial of how to use marketing automation software, making it easier to implement? simple search of “marketing automation software with tutorial” does not produce much in the way of results. Where users would once type, “email automation,” they are now asking, “What is email automation?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2016
    [Automation, Process] Finding the right “authenticity level” for your brand
    Marketing automation mistakes.” “New research is here.” “A social media development.”. In the process of becoming known, you get to decide what’s part of your professional persona and what isn’t. By Mark Schaefer. One of my readers asked me if I would review his blog and provide some advice. No name, no personality, no smiling face.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 14, 2016
    [Automation, Process] BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
    The Venn in BlueVenn The unified database process, a.k.a. This sort of identity resolution is a batch process that runs overnight. campaign management customer data management customer data platform marketing automation omnichannel marketing personalization single customer viewBlueVenn has only been active in the U.S.
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 14, 2016
    [Automation, Process] How To Increase Your Click-Through Rate
    Marketing automation can help you automate this personalization process! Get helpful analytics from our powerful marketing automation tool! From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. Fortunately, it is relatively simple to boost your CTR.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Automation, Process] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Marketing automation. Use data for automation -. Interactive content and visual storytelling. Personalization.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Automation, Process] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    Indeed, only 19% of buyers in a HubSpot Research study said they wanted to talk to a salesperson during the “awareness” stage of their purchase process. Your prospects have been trained in every industry to expect automation, personalization, and self-service. Automate your buying process. Fast forward to today. Just ask.
  • INFER  |  TUESDAY, DECEMBER 13, 2016
    [Automation, Process] When AI and Analytics Drive Business Disruption vs. Hype
    Keep in mind that each of these approaches delivers insights based on sophisticated data processing, modeling and other scientific techniques — all of which are important aspects of AI. 1. Some examples of prescriptive tools are chatbots and natural language processing. Descriptive analytics tells us what happened in the past.
  • SNAPAPP  |  TUESDAY, DECEMBER 13, 2016
    [Automation, Process] What Is a Maturity Assessment? The Secret to Producing Hot Leads
    As part of a content-enabled campaign , there’s value in a maturity assessment both for the user and the provider – and it helps both parties understand important information involved in the decision-making process. maturity assessment helps both parties understand important information in the decision-making process. IT Assessment.
  • ACT-ON  |  TUESDAY, DECEMBER 13, 2016
    [Automation, Process] Want to Do Marketing Automation? Do These 6 Things First
    Do they include launching a marketing automation program? But be aware you’ve got a lot of work to do before you buy marketing automation software, much less schedule your first campaign. You see, if you want marketing automation to work, you’ll need to set up a few things first. Marketing automation runs on data.
  • CONTENTLY  |  MONDAY, DECEMBER 12, 2016
    [Automation, Process] The Rise of Account-Based Marketing, in 7 Charts
    Thanks to sophisticated marketing platforms, business intelligence technology, and advanced targeting features, it’s easier than ever for B2B companies to find their ideal clients, apply those findings to the sales process, and lock in on specific accounts. People-based marketing. Micro-moments. Conversation marketing. percent).
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Automation, Process] Solving the Inbound vs. ABM Contest with Content
    Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. Rightfully so, marketing started demanding real recognition for driving both sales opportunities and revenue with data to back up how their work had influenced the buying process. Keeping it process-driven and visible is the key.
  • ACT-ON  |  MONDAY, DECEMBER 12, 2016
    [Automation, Process] Act-On’s a Leader in the Forrester Wave™ and What That Means to You
    Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. What is L2RM and What is the Evaluation Process? The Forrester Wave™ research process is rigorous, objective, and transparent. WIIFY? So, what’s in it for you? It is about revenue accountability.
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Automation, Process] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    You can get this information from your CRM, marketing automation, and predictive platform. Are they decision makers, stakeholders involved in the buying process, potential users of your product, etc.? The added bonus is that digital actions are, obviously, easier to track and feed into your marketing automation system.
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Automation, Process] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    You can get this information from your CRM, marketing automation, and predictive platform. Are they decision makers, stakeholders involved in the buying process, potential users of your product, etc.? The added bonus is that digital actions are, obviously, easier to track and feed into your marketing automation system.
  • INFER  |  FRIDAY, DECEMBER 9, 2016
    [Automation, Process] The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]
    Episode Breakdown: How the explosion of Amazon’s review process affects B2B review sites. CRM Marketing Automation Thought Leadership Uncategorized Use CasesG2Crowd is disrupting the traditional analyst quadrants. Previously, she served as the director of brand and marketing solutions at LinkedIn. Why Martech utilization is up.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Automation, Process] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    Your team may be in charge of executing on the brand storytelling venture as a whole, but strategy development is a top-down process that requires the involvement of brand leadership. To get buy-in as fast as possible, you’ll need to follow an efficient process. This makes sense: the stakes are high with this sort of approach.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Automation, Process] Marketing Automation for Sales Development: An Essential for Revenue Success
    Author: Ernesto Castillo Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. Lead Scoring and Collaboration. Establish SLAs and a Complete Follow-Up Cadence.
  • VIEWPOINT  |  THURSDAY, DECEMBER 8, 2016
    [Automation, Process] B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #1: Should you leave a Voicemail?
    He has a goal to streamline their global credit decision process. Prospect has multiple regions, each with their own process and nuances. Some areas are more automated than other, but it is mostly manual. Should you leave a voicemail? The following is from my favorite author (“New Sales. Simplified.” and “Sales Management.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Automation, Process] 10 Trends That Defined Digital Marketing in 2016
    Many advances in big data have changed that and made finding meaning in big data more accessible with tools like real-time analytics, predictive analytics , and advanced marketing automation. Marketers are using real-time analytics to simplify processes, improve conversions, and more precisely target potential customers. Wearables.
  • KAPOST  |  TUESDAY, DECEMBER 6, 2016
    [Automation, Process] Taking Integrated Marketing to the Next Level
    To get there, teams need to turn planning, strategy, and content creation into a structured process. To pull off power planning means including all stakeholders in the process, including company leaders, sales, field marketing, customer services, content creators, etc. Be sure Lastly, are there steps in place to automate? Score!
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Automation, Process] 25 Content Marketing Stats to Guide Your 2017 Strategy
    The takeaway: As content becomes more aligned with the buyer’s journey (and the different needs at each stage of that process) marketing teams are becoming better at creating content for sales enablemen t. 40% of companies have either “moderately” or “fully” integrated their marketing and sales automation systems. Orbit Media Studios.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Automation, Process] B2B Marketing Automation Software for Fast Growing Companies
    This means reviewing the past year’s accomplishments, identifying bad habits, and rethinking marketing processes. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. This is where marketing automation helps. We want to help.
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Automation, Process] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    Among the article’s more pertinent points is the question of how to address challenges encountered by editors who may be unused to functioning in a brand environment, where processes like legal and regulatory reviews can often interrupt the typical workflow. This week’s show. Recorded live on November 28, 2016; Length: 1:01:05).
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Automation, Process] How to Automate Your Account-Based Marketing Strategy
    Thanks to a marketing automation platform that supports ABM , you can practice both, or just focus solely on ABM, at scale. It is essential for the future growth of an ABM strategy to have a marketing automation platform that can manage, engage, and report on audiences while reducing the amount of time needed to support campaign management.
  • OPENTOPIC  |  THURSDAY, DECEMBER 1, 2016
    [Automation, Process] 7 Marketing Automation Mistakes You Can’t Afford to Make
    I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions. Brands & Marketers
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Automation, Process] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    Because they feel it’s not authentic and marketers using marketing automation in a way that misses confuses the bigger picture. For example, virtually all the polished emails sent to me use marketing automation. If you automate your engagement, you need to emphasize the human touch more. You can’t automate trust.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Automation, Process] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    Many companies aren’t able to report on marketing and sales efforts due to data and process issues. In reality, the reports and dashboards might function great, but bad processes and bad data will result in inaccurate reporting. I’m a baseball fan so I’ll use a baseball analogy to break down the problem. Is data blank?
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 30, 2016
    [Automation, Process] 3 Rules to Email Marketing
    Don’t – Be afraid to include your sales team in the planning and testing process. digital marketing eBooks Email Marketing Featured Home Marketing Automation email email best practices Email delivery email design email marketing email optimization Email Trends Reply AllRule 1: Design. Rule 2: Delivery. Did you know? Keep testing.
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Automation, Process] Maslow’s Hierarchy for SDR Teams
    As a result, I’ve spent most of the last year thinking about how to accomplish that (and do it well), how to keep those reps fed with leads, how to keep them motivated, and how to optimize their process and results. Without basic infrastructure, it’s impossible to have processes that optimize that infrastructure. So how do we hire?
  • RADIUS  |  TUESDAY, NOVEMBER 29, 2016
    [Automation, Process] The Future of Pipeline Marketing: Trends Marketers Need To Watch For
    Confidence in data accuracy has long been a major concern for B2B marketers, within both their CRMs and their marketing automation tools. “ B2B Demand Metric Benchmark Report: April, 2016 ,” a research report published by Radius and Demand Metric, validates the claim: 80% of marketing teams blame data quality for ineffective demand gen processes.
  • RADIUS  |  TUESDAY, NOVEMBER 29, 2016
    [Automation, Process] The Future of Pipeline Marketing: Trends Marketers Need To Watch For
    Confidence in data accuracy has long been a major concern for B2B marketers, within both their CRMs and their marketing automation tools. “ B2B Demand Metric Benchmark Report: April, 2016 ,” a research report published by Radius and Demand Metric, validates the claim: 80% of marketing teams blame data quality for ineffective demand gen processes.
  • OPENTOPIC  |  TUESDAY, NOVEMBER 29, 2016
    [Automation, Process] Robotic process automation is killer app for cognitive computing
    Robotic Process Automation (RPA) is an increasingly hot topic in the digital enterprise. Implementing software robots to perform routine business processes and eliminate inefficiencies is an attractive proposition for IT and business leaders. While the. Brands & Marketers
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Automation, Process] Better Social Selling, an Interview with Jill Rowley
    In this post, I interview Jill Rowley Chief Evangelist and startup advisor for #SocialSelling on how to do just that. I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. These tools won’t automate trust. images/2016/11/Jill-Rowley-Social-Selling.mp3. Jill: Sure, Brian. Why is that?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Automation, Process] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    From my experience, lead routing mistakes manifest in three ways–unknown processes, the question of fairness, and lack of agility. Communicate processes with sales.  It sounds simple, but if you lift up the hood of your marketing automation engine, you may find that marketing says “Here!” Centralize global scoring. 
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Automation, Process] How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach
    Many might say Analytics Annie has a fancy data visualization tool to make her reporting automated. It's because she solved her underlying media data collection problem by way of automation. If you do it yourself, you need to input the data in an automated fashion. Create an ETL process to upload source files.
  • KEO MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Automation, Process] Four Tactics for Better Lead Nurturing
    Lead nurturing is one of the most powerful tools that marketing automation software has to offer. Direct the Nurturing Process. Without a carefully planned approach to the nurturing process, the leads can get lost in the process and stagnate. The best way to do that is through directive information. Email Marketing
  • I-SCOOP  |  FRIDAY, NOVEMBER 25, 2016
    [Automation, Process] Digitization, digitalization and digital transformation: the differences
    Automate everything and replace humans by robots? ICT Information management automated workflows business process automation cyber physical system digital business digital disruption digital workplace digitalization digitize disruption document imaging document scanners DX economy information age process digitization
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 25, 2016
    [Automation, Process] The new Superpowers: CCS Predicts
    However, their rapid adoption will continue driving unprecedented automation into the workplace – so much so, they’re going to put a dent in middle class incomes. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. Seasoned analysts and experts shared their predictions for 2017 and beyond.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Automation, Process] 7 Marketing Automation Mistakes You Can't Afford to Make
    I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions. What Is Marketing Automation? billion per year.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Automation, Process] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Additionally, your business must have a phone number capable of receiving, processing and sending texts. ActiveDEMAND Landing Pages work harmoniously with Google AdWords and other PPC traffic campaigns, while our integrated call tracking provides full attribution from phone calls and texts that originated from your ad. Undeniably not.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Automation, Process] How to Build a Full-Funnel Content Distribution Strategy
    As more and more B2B customers lean towards completing a good portion of the purchase process online, a well-designed, personalized, and scalable full funnel content distribution strategy is key. Potential buyers stalling half-way through a purchase process. The answer? Think of it this way. So let’s all be like Google.
  • THE POINT  |  TUESDAY, NOVEMBER 22, 2016
    [Automation, Process] Which Comes First: Lead Nurturing or Inside Sales?
    In a nutshell, the process is: lead comes in, SDR contacts leads, if no response, he/she moves that lead to the nurture program. But, in my view, to do so implies that nurturing has no role to play in the lead qualification process. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Automation, Process] 51 Essential Email Marketing Tips to Help Marketing Automation
    Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives. 51 Tips for better email marketing using marketing automation tools. 1.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Automation, Process] 5 Areas of Expertise to Look for in Your Online Marketing Services Firm
    Developing a solid lead generation strategy requires a thoughtful process and deep understanding of your goals. In addition to having a plan for bringing in more leads, the marketing firm should also be able to tell you their plans for measuring results and their process for deploying adjustments along the way. In-House Design Team.
  • LEAD LIAISON  |  MONDAY, NOVEMBER 21, 2016
    [Automation, Process] Lead Liaison and Citrix’ GoToWebinar Join Forces
    Lead Liaison combines automation with webinar-planning. What’s more, Lead Liaison’s marketing automation platform is responsive to the actions of the participants, much like any other event held using the capabilities of Lead Liaison. Webinars can be one of your company’s most powerful marketing channels. About Citrix.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Automation, Process] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Analysis may be the foundation for marketing in our networked age, but when you’re depending on separate point tools that deliver discrete reports, data continuity turns into a manual process. Adopting an integrated, automated marketing platform is one solution that’s working very well for a significant number of companies.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Automation, Process] 5 Trends Shaping the Future of Accounting Marketing
    This shifts a large part of the control of the business development process to the buyer. Related Stories Is Automation the Right Marketing Solution for You? Like it or not, accounting marketing is changing. Any major change in the marketplace, however, brings not only threats but exciting new opportunities, too. No more. ” 2.
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