• CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Automation, Process] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    The problem is that many marketers have disjointed systems or lack the right marketing solutions altogether, which limits their ability to track performance across the buying cycle; only 20% of large companies use marketing automation today.  . 'The days of marketing as a necessary cost center are numbered. Speak the same language as sales .
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Automation, Process] Follow Up – My 2014 Content Marketing Predictions
    ” Also, I agree with you completely that process is becoming more mature. That process is going to get more mature as they realize it’s not enough just to create content. Director of Content Marketing at ON24. The whole concept of content strategy is becoming more mature. One more quick thing. wholeheartedly  agree.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Automation, Process] Customer Lifecycle Marketing: Reporting, Part 2
    The ability for a marketer to set up an automated program to manage nurturing at scale is a key argument for using a marketing automation platform. Some key questions at this stage are: Which automated programs are most effective in nurturing? In Part 1 , we covered the first two stages: Attract and Capture. Nurture. Convert.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Automation, Process] Guide Campaigns in Assisted Living Marketing: A Case Study
    Having a quality piece of content like a Senior Living Guide to provide value to visitors and nurture them in their decision-making process is an important piece of any holistic digital marketing program. Eventually, we will enter these leads into a marketing automation program, and use them for drip email nurturing and lead scoring.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Automation, Process] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    Most email service providers (ESPs) that you may use will give you a way to automate the entire unsubscribe process. 'CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. Some parts of this law may seem obvious, but others are actually quite confusing. Yikes.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Automation, Process] ? 5 Tips for Marketing in a Highly Regulated Industry
    There are many customer relationship management (CRM) processes that have a direct impact on financial reporting. For strongly regulated organizations, adapting existing protocols to a dynamic marketplace can be a slow and painful process. In the new world of marketing, the rules are changing every day. For example, tobacco giant R.J.
  • B2B INTERNET MARKETING STRATEGIES  |  MONDAY, JULY 21, 2014
    [Automation, Process] Total Marketing Automation: The North Star of All Marketing Engines
    Total Marketing Automation is the “North Star” that should guide all of your plans to build innovative marketing engines that give you a sustained strategic advantage over your competitors. Consider it a failure in Total Marketing Automation that the customer had to reach out for manual support. That wasn’t the case 10+ years ago.
  • ENGAGE  |  MONDAY, JULY 21, 2014
    [Automation, Process] This Week in Content: The Social Network That Pays You
    and, automate your content processes. 'Content marketing hasn’t yet reached full maturity and with new social platforms popping up daily, consumer preferences changing in the blink of an eye, and money being spent hand over fist, it’s shaping up to be a wild ride. Consider this: a social network that pays you for you content. Mashable.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 21, 2014
    [Automation, Process] Partner Hiring and Training
    Does the vendor have a simple checklist for quality onboarding, or does it have a more proactive automated tool to ensure you fully understand its offering, market and sales approach? Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. By Ken Thoreson.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Automation, Process] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    To get started with personalized content à la Verizon newsletters, “Inventory your available data and line that up with your goals,” Rutkin said, adding that her team’s work is an iterative process. Personalize email automation with real-time insights. Combine data streams. “It’s like Disneyland.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Automation, Process] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Market research also gives you insight into how your processes are performing. Marketing Automation: What it is and How to Know if Your Firm Needs it What’s New in the Third Edition of the LinkedIn Guide for Professional Services Executives. 'When it comes to accounting marketing, you want to know the investment is worth it.
  • BIZNOLOGY  |  THURSDAY, JULY 17, 2014
    [Automation, Process] Link Building Basics: Finding link opportunities
    Keep in mind that search is always a process. Image Raider is similar to TinEye, but can go a step further as it can be automated and used for ongoing searches of your images. However, there are a few different techniques you can implement to make the process a bit easier. Advanced search modifiers. Reverse image search. TinEye.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Automation, Process] Customer Lifecycle Marketing: Reporting, Part 1
    Sales doesn’t get involved in this journey until fairly late in the process, but marketing can, and should be there for every step of the way. Pick a key word or phrase that is most relevant for your business (for Act-On, it is “Marketing Automation;” for NBA.com it would be “basketball”). The five stages of lifecycle marketing.
  • VIDYARD  |  WEDNESDAY, JULY 16, 2014
    [Automation, Process] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
    'On the topic of marketing automation platforms, the possibilities and growth trajectory for the industry seem endless. However, even though we’re seeing early adopters beginning to optimize their MAP and processes, many marketers are still in limbo. This is why we’re proud to bring you the Vidyard integration for Pardot. Take a look!
  • MARKETING ACTION  |  TUESDAY, JULY 15, 2014
    [Automation, Process] Google Penguin Recovery from a Manual Action
    The process we’ll discuss below is how to address a manual action. In order to take this process seriously, you’ll require as complete of a data set as humanly possible. Tools like Link Research Tool’s Link Detox can help you automate the review process, but proceed with caution. You got a manual penalty. Paid link.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 14, 2014
    [Automation, Process] How Realtors Are Using Call Routing and Drip Call Campaigns to Close More Sales
    Realtors should work to keep their marketing initiatives as personalized as possible to encourage conversation and increase client satisfaction during the process. Voice broadcasts can be used to automate phone messages for appointment reminders, promotions, or updates on property listings. Voice Broadcasting.
  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Automation, Process] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    That’s what automated email programs can be for marketers, empowering them to set up effective campaigns that run automatically, deliver the right message to the right person at the right time, and ultimately increase revenue and decrease effort. But many marketers – even those who use marketing automation – are unfamiliar with their value.
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Automation, Process] Marketing Agency Leaders Discuss: The New Agency Model for Success
    There’s a new agency model emerging, as agencies go from a focus on outbound advertising campaigns to engaging more deeply in the entire outbound – and inbound – marketing process. using marketing automation. More Automation, Better Marketing. Marketing automation has proven to be the linchpin for the success of their clients.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Automation, Process] Marketing Automation: What it is and How to Know if Your Firm Needs it
    'What is marketing automation, and what can it do for your firm? You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Marketing automation has been there all along. Does your firm need marketing automation? Landing Pages.
  • MARKETING ACTION  |  WEDNESDAY, JULY 9, 2014
    [Automation, Process] How to Use Forms for Lead Generation
    Use your marketing automation system to save contact data each time a lead fills out a form. Test-submit the form to find any process flaws, and make sure the flow is as designed. Protecting rich multi-media downloads from automated access by bots (which is not a security risk, but a bandwidth drain). Strong call to action.
  • ANNUITAS  |  THURSDAY, JULY 3, 2014
    [Automation, Process] CMO’s…It’s Time to Align with Your CIO
    Let’s examine a three key points:        1.     It is not just about Marketing Automation, but is now a Marketing Technology Ecosystem. Ten plus years ago the Marketing Technology Revolution began with the advent of Marketing Automation Technology.  'Note: This post first ran September 10, 2013 via the ANNUITAS blog.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 2, 2014
    [Automation, Process] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
    In exchange for consistent (sort of) branding, economies of scale, operational standardization and great processes, centralized marketing models have to put up with endless decision-making forced to the top of the organization, glacial reaction times to market conditions and field activation ranging from malicious compliance to outright sabotage.
  • MARKETING ACTION  |  WEDNESDAY, JULY 2, 2014
    [Automation, Process] Drip Marketing 101: Benefits and Best Practices
    teaser email, followed by a formal announcement and a series of educational messages will help get customers through the entire process with a minimum of disruption. You can schedule event reminders, follow-up thank you notes, and surveys asking about their experience with the process. Automate your drip campaigns. Too late?
  • VIDYARD  |  TUESDAY, JULY 1, 2014
    [Automation, Process] How to end Your Video: Strong Call to Action Examples
    Simply include a customized link to a landing page on your website that is dedicated to getting that viewer the supplemental information they are looking for and, consequentially, into your sales process. Restrict the number of form fields to only those that matter so people won’t neglect the form for fear of a lengthy process.
  • ENGAGE  |  TUESDAY, JULY 1, 2014
    [Automation, Process] Link Building: Why a Critical Component of SEO Has a Bad Rap
    We will attempt to shed some light on this complex process by first examining its abridged history and then discussing how you should be attacking link building for your business or clients. 'There’s a lot of buzz lately in the SEO industry surrounding “link building.” How link-building has affected SEO strategy. An agency conundrum.
  • ANNUITAS  |  TUESDAY, JULY 1, 2014
    [Automation, Process] Marketing Wake Up Call – CASL and Email Deliverability
    CASL is important and it WILL impact your business one way or another (either you need to change your email processes by obtaining and documenting explicit consent from recipients or you will to face major fines and possibly, and can be subject to class action law suits as well down the line). 'Today’s the day marketers…July 1, 2014.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 1, 2014
    [Automation, Process] 3 Use Cases That Might Change Your Mind About IVR
    But many of our customers have found that a simple IVR survey takes a lot of the pain out of the process. Automated reminders in the form of voice broadcasts are something that many businesses take on because of the obvious benefit of increasing the chances that a customer will reorder. Use Case #1: Market Research. Hosted IVR
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 1, 2014
    [Automation, Process] 3 Use Cases That Might Change Your Mind About IVR
    But many of our customers have found that a simple IVR survey takes a lot of the pain out of the process. Automated reminders in the form of voice broadcasts are something that many businesses take on because of the obvious benefit of increasing the chances that a customer will reorder. Use Case #1: Market Research. Hosted IVR
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Automation, Process] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. Is Marketing Automation for You?
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Automation, Process] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. Is Marketing Automation for You?
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Automation, Process] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. Is Marketing Automation for You?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Automation, Process] 4 Ways to Manage Change Management For Successful Demand Generation
    Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation? and marketing automation. There needs to be realism infused into the organization that fully aligning people, process, content and technology around that of the buyer. for enterprise clients globally. Educate.
  • MARKETING ACTION  |  MONDAY, JUNE 30, 2014
    [Automation, Process] Terry Forsey Consulting Builds Business with Marketing Automation
    'Editor’s note: We love success stories, especially those involving marketing automation. Even better: The success stories our clients tell when marketing automation allows them to succeed, sometimes even beyond what they hoped for. Marketing automation drives a positive and valuable step change into a business. Agency
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 30, 2014
    [Automation, Process] Lead Generation: Streamlining the process for quality over quantity
    According to Debbie, the process in place had been corrupted and broken by a system of incentives to drive lead volume with little check and balance in place for assessing lead quality before the handoff to Sales. Challenge your process. The end result was a sales team overwhelmed with unqualified leads, 65% of which were tossed out.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Automation, Process] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    But data from other sources must still be added through batch files, slowing the process. Fliptop scores are loaded into a CRM or marketing automation system where they can be used to prioritize sales efforts and guide campaign segmentation. b2b lead scoring customer data platform marketing automation predictive lead scoring
  • LEADERSHIP  |  THURSDAY, JUNE 26, 2014
    [Automation, Process] CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
    As marketers, we are easy victims of our ever-increasing “greed” for wanting shiny new toys, overhauled strategy, new people, the latest marketing automation tools…the list goes on. Build organizational effectiveness and boost process efficiency with a 360° view of your demand generation activities.    . 5 Simple Steps…          .
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Automation, Process] 3 Truths to Help Balance Marketing Technology Mayhem
    She’s a strategic leader with expertise in marketing automation, architecting marketing technology ecosystems and amplifying content marketing. Automating chaos gives you automated chaos. What processes do you have – do you need – to more effectively manage and measure your marketing driven by technology?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Automation, Process] 3 Truths to Help Balance Marketing Technology Mayhem
    She’s a strategic leader with expertise in marketing automation, architecting marketing technology ecosystems and amplifying content marketing. Automating chaos gives you automated chaos. What processes do you have – do you need – to more effectively manage and measure your marketing driven by technology?
  • FATHOM  |  TUESDAY, JUNE 24, 2014
    [Automation, Process] Enabling Sales: Change the Point of View
    Creating automation? Administrators set up automation to run behind-the-scenes. SFDC makes the process of creating and editing list views seamless by giving you 3 basic steps each time: Name the view. ” Pulling reports? Probably not. That’s why there are analysts and dashboards. Creating more more more dashboards?
  • MARKETING ACTION  |  TUESDAY, JUNE 24, 2014
    [Automation, Process] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    The client has to go through the often grueling process of getting the new people up to speed on their audience as well as their products and services, and everyone has to form new relationships, all over again. All of these capabilities are made possible with marketing automation. 'I worked at a creative agency for several years.
  • MARKETING ACTION  |  TUESDAY, JUNE 24, 2014
    [Automation, Process] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    The client has to go through the often grueling process of getting the new people up to speed on their audience as well as their products and services, and everyone has to form new relationships, all over again. All of these capabilities are made possible with marketing automation. 'I worked at a creative agency for several years.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Automation, Process] What Content Marketing ROI and a Beach in Fiji Have in Common
    Actual content creation should be done by real, live human beings, but marketers now have the technology to systematize and automate the content marketing cycle: content marketing automation. So how does content marketing automation work, and how does it help you measure ROI? Design A Content Experience Optimized for Lead Gen.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Automation, Process] How Long Does Inbound Marketing Take to Reach Success?
    At that point, the sales person could influence more of the sales process since they had the leverage of information. Setting up marketing automation software , including automated workflows. Results are not immediate but they are long term. growing number of companies are awakening from their long, outbound marketing slumber.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Automation, Process] 2 Key Tips To Help Rethink Your Marketing Analytics
    'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. His experience spans product management, inside sales leadership, e-business, marketing automation and sales strategy. Analytics could reshape your sales funnel.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 23, 2014
    [Automation, Process] Email Marketing: 3 lead nurture paths you should automate
    'Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. So where do you even begin in terms of an automation strategy? Automating a sales nurturing track is significantly different from a content nurturing track as it turns up the dial on complexity. You can’t automate trust.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 22, 2014
    [Automation, Process] Are Salespeople Screwing Up B2B Marketing Performance?
    First - why there's need for concern: Buyers are self-serving content for a longer portion of the buying process. will not be inclined to mention them again as their marketing processes don't seem to cross over to their sales processes. Or, God forbid, it's automated. Or to screw it up. Hi, Good Afternoon.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JUNE 22, 2014
    [Automation, Process] NextPrinciples Offers Integrated Social Marketing Automation
    Originally envisioned as a platform for social listening and engagement, it evolved before launch into a broader solution that addresses every step in the process of integrating social media with marketing automation. Leads can also be imported from marketing automation or CRM systems to be tracked and enhanced.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 20, 2014
    [Automation, Process] How Marketers Can Learn to Speak “IT”
    During the selection process IT will send that checklist in the form of a “Request for Information or Proposal” to your preferred vendors. So whether you’re looking for design tools, online file sharing, or marketing automation , don’t bypass IT. 'Author: Johnny Cheng One of my first jobs was as an IT administrator at a tech company.
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Automation, Process] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    This can be for numerous reasons: they had a problem with your online checkout process. Download the Definitive Guide to Voice-Based Marketing Automation to learn how else you can use voice-based tools to make your customers—and your bottom line—happy. We have a contact us box!” some will squawk. others will brag. Want to learn more?
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Automation, Process] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    This can be for numerous reasons: they had a problem with your online checkout process. Download the Definitive Guide to Voice-Based Marketing Automation to learn how else you can use voice-based tools to make your customers—and your bottom line—happy. We have a contact us box!” some will squawk. others will brag. Want to learn more?
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Automation, Process] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    This can be for numerous reasons: they had a problem with your online checkout process. Download the Definitive Guide to Voice-Based Marketing Automation to learn how else you can use voice-based tools to make your customers—and your bottom line—happy. We have a contact us box!” some will squawk. others will brag. Want to learn more?
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Automation, Process] 60 Marketing Acronyms Every Industry Pro Should Know
    CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. The process of improving your site conversion using design techniques, key optimization principles, and testing. Learn how to create a user-friendly website registration process here. See SaaS.). BR: Bounce Rate.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Automation, Process] The Characteristics of Content That Turns Skeptics Into Believers
    During the short-listing process, CIOs will use expert opinions (57%) and reviews (54%) to arrive at a small selection of possible vendors." - Tech Heads 2014. The style of content you should be creating varies at each stage of the buying process but should always be concise and easily absorbed. It doesn''t, plain and simple. Content.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 18, 2014
    [Automation, Process] Timeliness Matters: 3 Ways to Stay Ahead in Sales
    Many companies have SLAs in place ensuring that sales engages with marketing-generated leads in a certain timeframe along with defining different stages and processes. Shared goals, processes, definitions and metrics can help ensure that the right foundation is in place, so sales can stick to the game plan. One hour. Make It Relevant.
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Automation, Process] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    In this article, I’ll explain a three-step process for finding and delivering what your customers are looking for. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation. Ready for it?
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Automation, Process] Study: How Marketers Optimize Their Social Content
    According to Strauss, this again suggests that many businesses are catching onto specific social media tactics (such as using CTAs) and accomplishing certain “nebulous” goals that can be accomplished “without a lot of process.” Use of Software or Services to Automate Posting. Most Marketers Use Three or More Social Networks.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 16, 2014
    [Automation, Process] Ifbyphone’s Call Tracking Technology Now Supports Google Tag Manager
    But because Ifbyphone’s call tracking technology is compatible with Google Tag Manager, marketers can launch the automation resource and start tracking and collecting key data at their earliest convenience. That sounds exhausting. Tag Management and SourceTrak. Here’s how: Make sure you are working with Ifbyphone’s SourceTrak. You deserve it.
  • MARKETING ACTION  |  MONDAY, JUNE 16, 2014
    [Automation, Process] Report From New York: How Agencies are Using Marketing Automation
    We all learned a few things about how agencies are using marketing automation. was struck by the fact that no matter where marketers come from, no matter which marketing lens they are looking through, marketing automation can help the agency build on existing skills to provide even better value to clients. We had our first-ever  i?marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Automation, Process] How to Nurture Contacts Beyond the Inbox
    Marketing automation systems are primarily known for automating email delivery, lead nurturing, database segmentation, and marketing attribution analysis, among other things. “Marketing automation” as a term in fact, is most commonly associated with email marketing alone. Follow Pete on Twitter @slapschott.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Automation, Process] Growth Hacking Takes Intelligence, Not Money
    It is relatively simple if you have the right marketing automation and analytics solutions and some eager beavers on board ready to learn new skills. If the conversion process is in any way confusing or convoluted, leads may seek products or services elsewhere in a flash. Adjust processes to create a more fluid experience.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 11, 2014
    [Automation, Process] How to Sell Marketing Automation to Your CXO
    You know that marketing automation will let you scale your efforts across the board, provide your customers and prospects with more relevant and timely content, save time on campaigns, and track everything, so you can prove marketing’s value. Selling your CMO on marketing automation could go one of two ways. Disruption of process.
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [Automation, Process] 80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind
    Most enterprise marketing and technology groups that I speak with are more frustrated with the process of it all than they are with the people. Inbound Marketing marketing automation 'There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. ” Here’s the thing. was returned.
  • VISIONEDGE  |  TUESDAY, JUNE 10, 2014
    [Automation, Process] Best-in-Class Marketers Prove They Create Value
    Over the years, the study has revealed that ‘A’ marketers exhibit a number of differences from their colleagues–they are better at alignment, accountability, analytics, automation, assessment, and alliances.  By now one would think this journey would be nearing completion, but there appears to still be plenty to learn. 
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 9, 2014
    [Automation, Process] 3 Tips for More Efficient Collection Calls
    It can be a tedious, time-consuming process that culminates in an uncomfortable confrontation. When the collections process is simplified and improved, organizations enjoy increased revenue, manpower, and resources available for other projects and tasks. Here are some easy-to-deploy fixes: Call Automation. Easy as pie.
  • MARKETING ACTION  |  FRIDAY, JUNE 6, 2014
    [Automation, Process] SEO Questions from the Fact & Fiction Webinar
    The first step in evaluating your backlinks is to use a mixture of automated tools and the manual eyeball test to review ALL of your links. It’s a tedious process, but must be done if you’re to do a full clean up. 'Recently I presented a webinar called “S EO in 2014: Fact, Fiction and Sensationalism.” But it looks great. Certainly not.
  • MARKETING ACTION  |  THURSDAY, JUNE 5, 2014
    [Automation, Process] David and Goliath: How Small Players Beat Out the Big Banks
    This means that companies need to take a more targeted, digital, marketing approach, focusing on identifying buyers who are in the discovery process, and leveraging marketing automation technology to deliver appropriate sales messages at a calculated cadence. But the game is changing. Optimizing the use of LOS data.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 4, 2014
    [Automation, Process] Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success
    'The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). The underlying logic runs along the lines that all major marketing automation systems have similar features, and certainly they share a core set that is more than adequate for most marketing organizations.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 4, 2014
    [Automation, Process] How Clean is Your Marketing Data?
    The list validation process checks your data to see whether the email addresses on your lists are active and working. If you use a marketing automation platform, once you set up segmentation, new contacts can be automatically funneled into the proper categories, taking the “manual” out of this labor. Are you a cat or dog person?”
  • VIDYARD  |  WEDNESDAY, JUNE 4, 2014
    [Automation, Process] Assembling an Extra Powerful Marketing Team
    Demando (your director of lead generation), is a wizard when it comes to developing a strong revenue engine within your marketing automation platform. To take on your own Demando, you’re looking for someone who understands buyer behaviour, marketing strategy, the sales process, and the technology landscape. Resonance, A.K.A. Demando.
  • HINGE MARKETING  |  MONDAY, JUNE 2, 2014
    [Automation, Process] The State of Accounting Marketing: 2014 AAM Summit Wrap-up
    Another important development seems to be the increased need for new tools and techniques to managing the process and monitoring the impacts (more about that later). Analytics and automation are gaining ground. 'One of the things I look forward to each year is attending the Association for Accounting Marketing’s annual Summit.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 2, 2014
    [Automation, Process] How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy
    This is essentially the STP (Segmenting, Targeting and Positioning) process covered in Marketing 101.  If we stop to think about it, I’d venture to say that the concept of lead scoring is simply a modern implementation or incarnation of the STP process.  Taste of Being A 10X Marketer. sales, partners, teleprospecting) will engage. 
  • THE POINT  |  FRIDAY, MAY 30, 2014
    [Automation, Process] Is Technology Making Marketing Agencies Obsolete?
    marketing automation and related technologies make it easier than ever for clients to produce campaigns and generate demand using in-house resources. It’s not enough for agencies to simply know how to use systems like marketing automation. Hint: Maybe Not)”. Personal experience aside, I fear he may have a point. What do you think?
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Automation, Process] 11 Best Practices for More Effective Content Curation
    3) Use an automated queuing and distribution system?. This technology helps offer a one-click, easy to curate process so you can queue content from your browser, as well as several feed aggregation apps such as Feedly. We also hope it helps drive increased, pass-along awareness for other brands. Don’t go overboard on this (i.e.
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Automation, Process] The Cobbler’s Children Have No … Marketing Campaigns
    Save time through automation; even small campaigns can yield big results. The beauty of marketing automation is that it can let you get more done, with less effort, while also increasing your consistency and reducing errors. These deliver an automated response when someone performs an action on your website. LinkedIn. Create it.
  • 3D2B  |  WEDNESDAY, MAY 28, 2014
    [Automation, Process] Creating Personas for an Awesome B2B Content Marketing Strategy
    For example, perhaps their decision to invest in a new marketing automation solution resulted from losing market share to a competitor. The more you know, the more you can empathize with the prospect’s challenges and help them through the process. Marketing Automation If you don’t know, don’t guess. What is the Buyer’s Journey?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Automation, Process] The Missing Link Between Media and Marketing
    Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.
  • DIRECT RESPONSE COACH  |  WEDNESDAY, MAY 28, 2014
    [Automation, Process] 15 Ways to Use Drip Email
    Anytime you can use automation to perform a critical step in your sales process – well, that’s a good thing. 'You’ve got to love drip email.  I know I do. It’s especially helpful when you think about how many leads routinely fall through the cracks because you (or your sales people) don’t have the time [.]. General
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [Automation, Process] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    The pages are linked to marketing automation forms that capture the resulting leads. The system makes this manageable by providing automated alerts, recommendations, and a/b testing. 'I’ve seen more interesting systems recently than I have time to review in depth. The company was founded in 2012 with a public launch in September 2013.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Automation, Process] How to Hire a Content Strategist
    You are far better off searching for candidates with foundational skills like blogging, SEO, marketing automation, design, video production, even coding. Alternatively, you can run the same process for industry events in your particular market. There’s simply no telling where they’re hiding. 1) Focus on Skills, Not Title.
  • ANNUITAS  |  THURSDAY, MAY 22, 2014
    [Automation, Process] From SiriusDecisions Summit 2014…
    While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. see this constantly – marketers who think acquiring a marketing automation system will solve their pipeline deficit or process issues.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 22, 2014
    [Automation, Process] The 4 Ways You Are Sabotaging Your Email Marketing
    Prior to receiving the emails, you should explain to consumers what signing up for email alerts entails, the frequency of the messaging, and any other information that may be pertinent to the decision-making process. 'Let me just put this out there: I don’t think you are running a bad email marketing campaign. Segment for Success. moments.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Automation, Process] How Kele Developed a Personalized Email Strategy
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm. She focuses on the implementation and ongoing innovation of marketing automation tools, and their integration with CRM solutions. Email marketin
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Automation, Process] How Kele Developed a Personalized Email Strategy
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm. She focuses on the implementation and ongoing innovation of marketing automation tools, and their integration with CRM solutions. Email marketin
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 20, 2014
    [Automation, Process] Multi-Channel and Marketing Automation for Manufacturers: Are You Using?
    Multi-channel marketing coupled with marketing automation is a powerful approach for manufacturing companies. Manufacturers have a unique opportunity to create interest and trust for their products by communicating with their customers and prospects through different types of media and employing automated responses to actions they take.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 20, 2014
    [Automation, Process] Introducing: The Modern Marketer’s Guide to Video
    When you start using video in combination with your marketing automation platform, that’s when things get especially exciting. The combo ultimately allows you to become an automated marketing qualified lead-generating machine! 'by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. Metrics!
  • MARKETING ACTION  |  TUESDAY, MAY 20, 2014
    [Automation, Process] Deliverability: 8 Tips for Getting Your Email Into the Inbox
    Subscriber engagement metrics are becoming a key factor in an ISP’s spam filtering determination process. While much of deliverability rests on you the sender, the business processes and reputation of the email service provider you use also affect it. We liked it so much that we’re republishing it here today. Play by the rules.
  • 3D2B  |  MONDAY, MAY 19, 2014
    [Automation, Process] Add a Human Touch to Marketing Automation for Awesome B2B Sales Lead Generation
    'According to International Data Corporation (IDC), the market for marketing automation technology will expand from $3.2 It’s not surprising given that this technology can automate all the routine aspects of sales lead generation, lead nurturing, lead scoring, customer retention, testing, measuring, and optimizing marketing campaigns.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 19, 2014
    [Automation, Process] B2B: How to Close Your Sales Qualified Leads
    Through automated lead nurturing and the delivery of timely content mapped to their buying journey, let’s say that IQL becomes interested in how your company might be able to solve the problem for which they have been researching a solution. The B2B sales lead game has changed. Here''s how you can score big. It’s the sure thing. Use it all!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 16, 2014
    [Automation, Process] New Benchmark Conversion Rates for Lead Stages [Infographic]
    “The best way to leverage marketing automation to its fullest is to have the foundational elements in place,” Ross notes. Having an agreed upon process for lead management with sales and a formal method for reporting conversions is the first step to Best-in-Class performance. Marketing Measurement
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Automation, Process] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
    This process continues (usually aided by some automated tools) until person A has lots and lots of followers. But you shouldn''t automate your tweets to auto-post to other networks. 'One of the hardest parts about learning something new is that you have little ability to distinguish fact from fluff. then unfollow person B.
  • MARKETING ACTION  |  FRIDAY, MAY 16, 2014
    [Automation, Process] 5 Technologies Content Marketers Shouldn’t Ignore
    Automated Translation. Automated translation is critical in a global market. They have software and services and rules and processes … requirements that we have to write for.”. So begin by looking at your content from the point of view of a rules-processing engine, which is what an automated translation service is.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 15, 2014
    [Automation, Process] What’s On The “To-Do List” for SaaS Marketers
    As you start to construct an ideal customer profile, utilize marketing automation solutions to keep track of key information. Inside sales and telemarketing teams optimize voice-based marketing automation tools to measure marketing effectiveness and optimize ROI. Get the product in front of key consumers through appropriate messaging.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 15, 2014
    [Automation, Process] Why Best-of-Breed Marketing Solutions are Sweeter than Suite
    'Author: Maggie Jones If you’re considering the move to marketing automation – or a switch from your current solution – there are a lot of factors to consider. And as we discuss in our new ebook, Sweeter than Suite Solutions: Choose Your Own Marketing Automation Platform , marketers often pay a high price for choosing stack solutions.
  • MARKETING ACTION  |  THURSDAY, MAY 15, 2014
    [Automation, Process] Bootstrap Buyer Persona Building in 4 Steps
    Start your process of building personas by having sufficient representation from both marketing and sales, right from the beginning. Obtain as much behavioral data from your systems as possible (CRM, Act-On or other marketing automation platform, etc. ). '“Buyer, Buyer, Buyer.” Why all the hullabaloo around the buyer? How do I start?
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Automation, Process] How to Sell Your Boss on a New Marketing Strategy
    Progressive marketing managers are met with resistance when trying to implement things like blogging, social media, and marketing automation. Who will manage the process? 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. hate talking on the phone. do the same.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 14, 2014
    [Automation, Process] 3 Measurement Points to Help Maximize Your Analysis Strategy
    'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore.  His experience spans product management, inside sales leadership, e-business, marketing automation and sales strategy. Have unstandardized titles? Marketing Measurement
  • MARKETING ACTION  |  WEDNESDAY, MAY 14, 2014
    [Automation, Process] Warming a New Email Sending IP Address: Why It’s Important and How to Do It
    'The concept of “warming” a new email sending IP address is often brought up by email service providers (ESPs) and marketing automation services when discussing the implementation of a new, dedicated IP. Dedicated IP warming is the process of preparing a new IP for full-capacity sending. So just what does the warming process look like?
  • LEADERSHIP  |  TUESDAY, MAY 13, 2014
    [Automation, Process] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
    B2B Marketing Tip #3: Ensure that you have robust tracking, monitoring and measurement tools and processes in place. Much as the B2B buyer likes to stay in control of the buying process, there are factors at play within the buyer’s organization that throw up constant challenges. How do you identify and recognize these traits?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 13, 2014
    [Automation, Process] How to Jump Start Your Enterprise’s Move to Marketing Automation
    But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters. In fact, only 25% of Fortune 500 B2Bs currently use marketing automation software , while across all  B2B companies, demand is expected to reach a penetration rate of 50% by 2015.
  • FATHOM  |  TUESDAY, MAY 13, 2014
    [Automation, Process] Minimizing Channel Conflict for Consumer Brand Manufacturers
    If you awork with a digital marketing agency, let them know during the onboarding processes who are your most important retail distributors. This Get more out of marketing automation by following retail content and sending strategies for email campaigns. PDF: Automated Retail Email Guide. Here are a few tips that will help….
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