• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Automation, Process] Wise.io Provides Another Choice for Automated Predictive Modeling
    It can handle pretty much any type of data and includes advanced natural language processing to extract information from text. automation. has almost fully automated the data loading, variable selection, model building, and scoring processes. had already planned this week to write about Wise.io as the subject. inputs.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Automation, Process] Turning Website Visitors into Leads
    It also does email marketing and automated programs, so as people fill out forms you can then put them into an automated nurture campaign based on their interests. It really takes a lot of the manual process of marketing out of it, because you’ve got a path that they take. JIM : Janelle, welcome to SLMA radio. Bring it up.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Automation, Process] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Advances in technology now allow us to cost-effectively capture, store, share, analyze and visualize these data – things like faster CPUs, cheaper memory, and massive parallel processing. For the most part, companies rely on instinct and, perhaps, lead scoring via marketing automation. The second is about the technology. It is now.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Automation, Process] Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]
    With a deluge of messages and media in the landscape today, however, the process is more complex. Media Measurement: Whereas it was always difficult to measure the impact of traditional public relations, Mark defines how product marketing can now be measured and automated from first touch through to converted sale.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Automation, Process] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    An article about marketing automation will feature our Modern Marketer’s Field Guide. 'Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? How do we stand out in an increasingly dense information world?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 29, 2014
    [Automation, Process] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
    'Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could.  According to Bulldog Solutions , companies that invest in marketing automation solutions see 70% faster sales cycle times. Email Marketing to the Max.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Automation, Process] Improving ROI with Marketing Optimization
    automation and interaction management tools – can further improve ROI. With the widespread adoption of automated tools, marketing organizations have. process. The optimization process also considers the element of time,” said Raj. and considers hundreds or thousands of variables – a serious processing task. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Automation, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    marketing automation tools to allow tracking of. before they enter the active sales process. At every level of the sales process, interactive online. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Automation, Process] Closing the Loop on Social Leads
    process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Indeed, building and. business.
  • MARKETING ACTION  |  MONDAY, OCTOBER 27, 2014
    [Automation, Process] LEGO Education North America Builds a Winning Strategy Using Marketing Automation
    Read on to learn how all the pieces fit together as the LEGO Education team went through the process of finding and adopting a technology solution for their unique needs. LEO: Tell me why you decided to implement marketing automation. That included automated emails, reporting on email results, and list management that was easy to use.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Automation, Process] 10 Ways to Optimize Your Lead Conversion Rate
    Improve your lead qualification  process to increase “sales ready” lead conversion rates. This is where using marketing automation can help you understand more about your customers based on what content they’re engaging. Improve Sales, marketing systems and process alignment. Does this sound like you or someone you know?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Automation, Process] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. automated modeling crm marketing automation predictive analytics predictive marketing predictive modeling salespredict
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Automation, Process] Getting Down to Business: Nurturing Leads
    DAVID :        The cold call process is one way of winnowing that down – it becomes a real numbers game. LAUGHTER] It was a tough process. And through that process, didn’t you eventually get somebody interested in your product, and you maybe did a demo or showed them how it could benefit their business? Am I wrong?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Automation, Process] Can Marketers Predict and Measure Influence, Down to the Dollar?
    Blue Yonder , another contender, has a team of scientists powering its software, which pairs predictive analytics with automation to create “automated, high-performance forecasts for buying behavior.” Although automation in this area may be fraught with risk, predictive modeling does provide some potentially powerful data.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Automation, Process] 5 Email Metrics that Matter to Marketers
    Your marketing automation service provider may be able to provide feedback about potential issues around your IP address. Be sure this is an optional step during the unsubscribe process. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did they hate it?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Automation, Process] 5 Email Metrics that Matter to Marketers
    Your marketing automation service provider may be able to provide feedback about potential issues around your IP address. Be sure this is an optional step during the unsubscribe process. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did they hate it?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Automation, Process] Customers are still King.
    G2 Crowd ran the crowd-sourced review process for all the companies attending DF-14 and made public the results of all solutions that had 10 or more reviews at G2 Crowd GridScape. For that matter, why are we the fastest-growing marketing automation company? This is a continuous journey for us. The people’s choice. Corporate
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Automation, Process] Customers are still King.
    G2 Crowd ran the crowd-sourced review process for all the companies attending DF-14 and made public the results of all solutions that had 10 or more reviews at G2 Crowd GridScape. For that matter, why are we the fastest-growing marketing automation company? This is a continuous journey for us. The people’s choice. Corporate
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Automation, Process] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    It’s easily automated and leads to results. When paired with marketing automation, lead nurture becomes quick and easy. With automation tools, you can trigger email actions, send personalized messages and communicate timely information with less effort. Guest post by SalesFusion  with Resource Box below. It leads to sales.
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Automation, Process] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    In a presentation by the IDC Executive Advisory Group, it is predicted that by the end of 2014, 60% of CMOs will have a formal recruiting process for hiring advanced marketers. believe there are 3 essential components of this learning process: EXPLORE: There is a plethora of choices in the world of B2B marketing. Leave me a comment.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Automation, Process] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. In either case, marketing automation can become a powerful ally, because it can actually reduce costs while increasing productivity. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Automation, Process] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. In either case, marketing automation can become a powerful ally, because it can actually reduce costs while increasing productivity. But what if you have a small team?
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Automation, Process] Where’s the Passion in B2B Marketing?
    In this age of automation, depersonalization, scoring and measurement, I’m not seeing the human touch and connection in B2B marketing. How can we humanize the process and actually build relationships? 'Tweet I’m writing this post at Dreamforce 2014. According to this study, the U.S., we need to be engaged ourselves.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Automation, Process] Dreamforce 2014: Process Is More Important Than Analytics
    The most impressive demonstrations were operational processes such as remote order-taking and customer support, which are far removed from traditional sales automation. really good organization has smoothly running processes that handle each situation according to rules that require little or no judgment. It’s that simple.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Automation, Process] Rated I: For Strong Infographic Content
    'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. Infographic creation doesn’t have to strain an already strapped team; in fact, the process can be pretty quick and pain-free. Infographics for everyone!
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Automation, Process] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    This blog post is an edited transcript of the Act-On Conversation Skip and Janelle had about the new sales landscape and how lead-qualification processes must change to align with today’s reality. But now with marketing automation tools, you’re getting hundreds – even thousands – of inbound leads that are already somewhat qualified.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Automation, Process] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    This blog post is an edited transcript of the Act-On Conversation Skip and Janelle had about the new sales landscape and how lead-qualification processes must change to align with today’s reality. But now with marketing automation tools, you’re getting hundreds – even thousands – of inbound leads that are already somewhat qualified.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Automation, Process] Getting Your Customers Out of Line With a Virtual Call Center
    We all know these struggles, and it’s even more frustrating when it seems that there are a thousand simple ways for the airlines and TSA to expedite the process of commercial flying. Wouldn’t it speed up the process infinitely with just a few more employees? 'Airports always provide numerous sources of frustration. Virtual Call Cente
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Automation, Process] The Evolution of the Sales Role
    The process of a sale no longer unfolds over just one platform; however in many cases it does involve multiple buyers. The collaborative process involves more than just products. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Sean Jones, business writer with a primary focus on the marketing sector.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Automation, Process] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Automated email testing lets you take some of the risk out of trying new things. Marketing automation makes it easy. It doesn’t always have to be complicated, but it should be an integral part of your development processes. Email Marketing Marketing Automation A/B test email email marketing split testing testing
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Automation, Process] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Automated email testing lets you take some of the risk out of trying new things. Marketing automation makes it easy. It doesn’t always have to be complicated, but it should be an integral part of your development processes. Email Marketing Marketing Automation A/B test email email marketing split testing testing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Automation, Process] F1 Racing and Data: The Developments, Challenges & Rewards
    That simplifying of systems and processes applies readily to marketing. ” In marketing parlance it means there no matter how automated things become, there will always be the need for good old-fashioned human interaction. 'Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Automation, Process] Marketing Automation Tips for Manufacturers
    'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Select the right Marketing Automation Solution. Automate, then dominate! link].
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Automation, Process] Marketing Automation Tips for Manufacturers
    'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Select the right Marketing Automation Solution. Automate, then dominate! link].
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Automation, Process] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Marketing Automation’s Growing Role in Customer Lifecycle Management. This blog post is an edited transcript of the Act-On Conversation Lori and Atri held about the role of marketing automation in the spectrum of the customer lifecycle. 'An Act-On Conversation. ATRI: Great.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Automation, Process] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    Similarly, IT resellers need to move to a recurring revenue model and offer services on the software most in demand today -- inbound marketing and marketing automation software. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The Switch to SaaS. Similar Model.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Automation, Process] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    'Marketing automation provides a variety of benefits to sales teams. Sorting through large numbers of visitors to find qualified leads was a time-consuming process for the sales organization. But increased visibility – the kind marketing automation provides – helped them overcome this challenge. 1.    Eliminate Cold Calls.
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Automation, Process] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    The power of “big data” paves the path for marketers and sales managers to understand who their customers are by defining their interest through unique data sets collected by multi-functional marketing automation tools. The quest for the perfect harmony between the CRM and marketing automation systems begins. Sales Process Stages.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Automation, Process] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    The next step becomes finding the right physician, clinic, or hospital to visit, and social media has had a huge impact in this process as well. 'It is no secret that healthcare has made a migration towards the Internet. In fact, 2013 revenue growth dropped to 3.9% from the previous years growth of 5.1% ( Moody’s Investor Services ).
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Automation, Process] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
    Other important ideas he discussed include: Creativity involves two processes: thinking and producing. If marketers could innovate freely in any area, they would prioritize three things: market research and insight, marketing automation and technology, and multi-channel integrated campaigns. Based on what they do. Wherever they are.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Automation, Process] Discover 3 Types of Marketing Automation Engagements for Agencies
    An increasing number of agencies are turning to marketing automation to gain a strategic advantage in both areas. There are many different ways marketing agencies can package and price marketing automation services to increase client loyalty and improve overall profitability. Provide Design and Development Services.
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Automation, Process] Creating Targeted B2B Content with Account Based Marketing
    '65-90% of the buying process happens before a prospect even raises their hand. How do you possibly help a prospect through this large portion of the buying process before having any detailed information? So while marketing automation uses cookies to track individual viewers, ABM uses IP addresses to track accounts. Okay, phew!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Automation, Process] New Frontiers in Data Driven Marketing
    We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Automation, Process] 3 Top Social Automation Tools
    HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. ManageFlitter is my new best friend, especially since it’s the only Twitter automation tool that’s still automated.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Automation, Process] Buyer Persona Basics
    Creating a content marketing strategy based on a buyer persona is a multi-step process. Once that problem is identified,  she begins to consider making a change in her marketing automation platform. Those buyer personas you create are indispensable tools. This post looks at the hows and whys of each of these steps. Check it out !  .
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Automation, Process] Buyer Persona Basics
    Creating a content marketing strategy based on a buyer persona is a multi-step process. Once that problem is identified,  she begins to consider making a change in her marketing automation platform. Those buyer personas you create are indispensable tools. This post looks at the hows and whys of each of these steps. Check it out !  .
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Automation, Process] How to Make it Rain: Part 2
    For example, you can use a marketing automation solution to do your outreach and nurturing for you. It’s important to get a head start on this process because it can be time consuming to set up. Now you might be asking yourself how do I really make event sponsorship hum ? 2)    Offer a Discount. Well, it is. 3)    Offer a Sweepstakes.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Automation, Process] Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation
    The same applies to your voice-based marketing automation (VBMA) strategy. Call tracking is what all voice automation is based upon. Our voice-based marketing automation condiments are the API and integrations. Ifbyphone takes that thought process out of the equation with our Voice360 platform.
  • PAUL GILLIN  |  FRIDAY, OCTOBER 3, 2014
    [Automation, Process] Engineering360 Joins Expanding World of Vertical B2B Communities
    IHS Engineering360 editorial “covers the entire engineering landscape, with key areas of focus such as automation and control, electronics, energy and natural resources, general engineering, manufacturing, materials, network and computing and process equipment,” IHS said in a press release. B2B communities journalism
  • ANNUITAS  |  TUESDAY, SEPTEMBER 30, 2014
    [Automation, Process] Demand Generation – It’s Not That Easy
    Attend workshops, sessions and learn from industry experts and peers and keep in mind this is a complex process that won’t be solved immediately. It is a process to be learned, implemented and continuously optimized. 62% of marketing automation owners state that the use of technology did not equate to an increase in sales.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Automation, Process] 6 Strategies to Help You Unify Sales and Marketing Teams
    It’s up to the leadership team to create an organization that encourages and promotes collaboration between the sales and marketing organizations very early in the process. Outline a process and expected results. Train on process. 'There are many theories out there as to why marketing and sales don’t always get along.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Automation, Process] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    predictive lead scoring strategy helps marketers expedite the qualification process, and prioritize leads for your sales team – so that you can reach the right prospects first and fast. If you already have lead scoring built into your marketing automation, does predictive lead scoring negate it, or work side by side? Register today!
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Automation, Process] How to Create a Content Strategy That Actually Drives Organic Traffic
    In this article, I explain the process for creating a content strategy that drives traffic in detail. By engaging in this process, then repeating it, you’ll be able to develop a powerful strategy that produces steady amounts of organic traffic. I’m a big fan of automation, both in blogging and social media. Visuals.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Automation, Process] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    But sorting through massive numbers of visitors in order to find qualified leads can be a time-consuming process.  But Drew quickly realized that his team also needed marketing automation to help them take targeted action on the insights they were gathering about visitors to the site. That the whole process took about 30 seconds.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 29, 2014
    [Automation, Process] 6 Ideas to Create More Relevant Lead Nurturing Emails
    Be sure to provide different kinds of information to your prospect based on what point they are in the buying process. Read more on Email Marketing: 3 lead nurture paths you should automate. What part to they play in the buying process (influencer, decision maker, information gather)? Segmentation. Customer focus. Connection.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Automation, Process] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. The profiles can be based on data imported from other systems via batch processes or APIs or captured by BlueConic itself. Until now.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Automation, Process] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    54%) are unhappy with the reward options offered by their favorite brands, and 48% have experienced frustration during the reward redemption process. Marketing automation makes delivering a customer loyalty program easier and faster, while also providing the reports and analytics you need to measure and prove your impact. Why is that?
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Automation, Process] Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success
    The ability to automate your media buying while still driving quality leads furthers the ever-present need to prove and manage the value of your advertising choices. Programmatic advertising can be summed up in three words: automated ad buying. Campaigns gain: Speed: bringing efficiency to your ad buying process. Call Tracking
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Automation, Process] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    'Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 But marketing automation can’t run without content. . Here are six ways to align content marketing and marketing automation: 1. billion industry by 2016. And it works. The 
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 23, 2014
    [Automation, Process] Marketing Automation: Building Trust Between Sales and Marketing
    Transparency: You have visibility into our motives, goals, and processes. If our results are below target,  do we look to review our internal systems, processes, content, and more first , rather than engaging in a blame game? Marketing automation systems, in partnership with a good CRM, have a unique role in this equation.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Automation, Process] 5 Ways to Deal with Change for Successful Marketing
    Even our customer buying process has changed. Our customers are moving deeper into their buying process before they need to directly engage with us or our sales team. For example, if you’re going to invest in technology, you need to clearly map the processes within that technology. But how do we do it? You might also like.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 19, 2014
    [Automation, Process] 5 Symptoms That Mean Your Marketing Needs a Check-Up
    Your job is to make it as easy as possible for leads to reach you if they are ready to move forward with the sales process, and when you neglect to put a phone number on your website or marketing initiatives—even marketing emails—you are making it that much harder for prospects who want to call to become customers.
  • FATHOM  |  THURSDAY, SEPTEMBER 18, 2014
    [Automation, Process] 3 Takeaways for B2B Marketers from Content Marketing World
    For the curated content they use, they’ve found that this can’t be an automated process. 'Last week I had the pleasure of attending a portion of Content Marketing World, held right here in Cleveland. After pouring through the notes I took during the B2B track sessions I attended, I noticed some common themes. Be an expert.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Automation, Process] The 3 & 5 of Winning Drip Marketing Campaigns
    It’s about the power of drip marketing and, in particular, automated drip nurturing marketing. Drip marketing is an ideal purpose for your content marketing engine because it allows you to deliver relevant, timely information to your target audience based on where they are in the decision-making process and what they’re interested in.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Automation, Process] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.)
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Automation, Process] My 4-Step Process to Marketing Research for Content Creation
    When I’m writing a new piece of content for AG, I go through a specific process. Let’s talk about the first process in my content marketing efforts: research. This is the process of finding marketing research, insights, and quotes from professionals that benefit your readers. 4) Know your process for filtering information.
  • VIDYARD  |  TUESDAY, SEPTEMBER 16, 2014
    [Automation, Process] Good idea? Adding Video to Your Email Campaigns
    As it turns out, online audiences can actually process visual data 60,000 times faster than text alone , so adding a video is a huge win when it comes to both information retention and snagging the attention your brand deserves in the first place. Sold on the value of video in email? You can also watch the first episode in the series here.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Automation, Process] 3 Ways Marketing Automation Is Good for Your Business
    'At this point, most marketers have heard the term “marketing automation” and the way it can positively impact businesses. But in case you’ve only overheard the benefits, here are three of the most basic ways that marketing automation adds something good to your business. Marketo) Marketing automation drives a 14.5% No problem.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Automation, Process] How to Win at B2B Video Marketing
    If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Make sure to synch forms with your marketing automation. Align Video Marketing with Your Funnel. Use Video to Expand Your Reach & Create Awareness. Think : Entertain & Entice.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Automation, Process] 6 Essential Social Media Lessons From Top Executives
    Because if people are looking you up -- especially during any part of the sales process -- it’s because they want to know as much about you to gather whether you and your company are trustworthy enough to do business with. It’s also not that uncommon to automate publishing. What can they teach us? Ready? And guess what?
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Automation, Process] How Data Science Is Transforming Sales and Marketing
    That is the promise of predictive analytics technology when applied to sales and marketing automation solutions. Companies like salesforce.com have been wildly successful in automating sales processes in organizations around the world. 'What in the world is data science?  And why should you care? Like a Magic Crystal Ball.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Automation, Process] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 12, 2014
    [Automation, Process] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
    lot of the tools we marketers use, like automation, now shifts over in some cases for the sales team to take advantage of. Marketing Automation Sales & Marketing Alignment integrated marketing marketing and sales alignment marketing automation multi-channel marketing Atri Chatterjee is Act-On’s Chief Marketing Officer.
  • FATHOM  |  FRIDAY, SEPTEMBER 12, 2014
    [Automation, Process] What I Learned by Monitoring Competitors in Higher Education
    Trademark Violators: TSM makes this easy with its setup automated emails you can use to submit your trademark violations directly to the engines for faster processing. 'My post, below, was also published by The Search Monitor on September 4, 2014. During the peak season, we do a lot of competitor monitoring. Need even more detail?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Automation, Process] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    For this reason, it’s imperative for businesses to be human and personable, making each customer feel special through every step of the buying process and long after. Marketing Automation. Marketing automation can help you do just that. 'This post originally appeared on the Insiders section of Inbound Hub. End of story.”
  • ANNUITAS  |  THURSDAY, SEPTEMBER 11, 2014
    [Automation, Process] Demand Generation Strategy Rules NOT to be Broken
    Well, it’s not a marketing strategy until you stump the marketing automation platform. Design your marketing strategy around what’s right for your business – your buyers, their buying process, your content, your qualification model and your revenue goals – not the tool. 'I’ll be the first to say that rules are meant to be broken.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Automation, Process] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    By placing emphasis on creating value for your leads with relevant content and education during early email communication process, you will help foster a mutually beneficial relationship and lay the groundwork for a more successful close. 'Properly engaging in conversations with someone is the most important part of developing a relationship.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Automation, Process] Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI
    m presenting them as an integrated, step-by-step process, but you may choose to use just one or two of these techniques, depending on the nature of your campaigns and business. Step 2: Keyword Spotting for Automated Call Quality Scoring The next step after filtering out the bad calls is to score the quality of the ones sent to sales.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Automation, Process] The Four Big Wins of a Marketing Calendar
    These disconnected, antiquated processes slow down marketers at companies of all sizes, and the larger or more virtual the team, the bigger that problem becomes. Diederik Martens, Global Marketing Automation Manager, Quintiq  @Diederik. 'Author: Chandar Pattabhiram We marketers have a lot on our plates. And marketing is a team sport.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 8, 2014
    [Automation, Process] Social, mobile, cloud and big data: knowledge as a product
    Even when you go beyond the individual level and think about departments, project teams, program offices, and lines of business, that metaphor still holds true: each one of those organizational levels are all about taking input and processing it into desirable outcomes. Aren’t things okay the way they used to be? Well, yes and no.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Automation, Process] The Appalling State of Marketing in Florida
    Have you purchased and set up marketing automation software, such as Marketo, Pardot or Act-On Software? 'Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? You can check it out here. link]. If you run a small company, then you’re in Sales.  20 points). 20 points).
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [Automation, Process] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    'This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency.  . To this I say: Think through the implications of everything marketing automation can touch. Create process visualizations.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Automation, Process] How Consumers Decide: Marketing for the 5-Step Model
    As we discussed in our ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , effective analytics are essential to unlocking the full potential of your marketing initiatives. The second step in the decision making process is to gather all information available about possible solutions. Gym or happy hour? TV or sleep?
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 5, 2014
    [Automation, Process] Check-in Meetings: Good Communication Creates Better Agency-Client Relationships
    We were open and transparent about our processes, and we listened closely to them when they had input into creative direction. How good was our process? Successful marketers understand that making mistakes is part of the process – and your clients need to understand that, too. How Marketing Automation Helps.
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Automation, Process] 6 Clear Signs You’re Ready for a Video Marketing Platform
    'Whether you’ve got a few marketing videos or a whole library of them, by now you’ve likely gone through the typical production and distribution process for video assets and – because you’re planning on creating even more to meet the growing demand – you’re probably thinking about ways to streamline your video marketing operation.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 4, 2014
    [Automation, Process] U.S. Manufacturing Anchors the Innovation Economy
    manufacturers reported an innovation — the introduction of a radically new product or process — in 2010, compared to only 13% of other businesses. Thanks to auto manufacturers wanting to add new gears to vehicle transmissions, Acme Wire Products is on the forefront of creating wire baskets automation companies need.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Automation, Process] New to Marketing Automation? Your First 5 Moves
    'Author: Stephanie Yung First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries. To be clear, this isn’t because they don’t understand what marketing automation can do for their companies, and it isn’t because they’re afraid to try something new.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 4, 2014
    [Automation, Process] Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation
    key finding from this report indicates an interesting trend for CRM implementations: The two most commonly cited areas for increased CRM technology investment are customer service, at 47%, and marketing automation , with 42% indicating they plan to increase spending on these solutions. CRM Marketing Automation So far, so good.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Automation, Process] Getting to Yes: 5 Marketing Automation Myths Debunked
    It’s a classic tale of marketing automation. Which is a shame, because a lot of what ails today’s marketers (and the businesses they serve) can be solved with marketing automation. That phrase actually describes what marketing automation actually does: Make it easier to make money. MYTH: Marketing automation is too expensive.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Automation, Process] Introducing Good Idea/Bad Idea: A Series on Video Marketing Best Practices
    It’s only as you start to streamline your video marketing process that you really begin to adopt best practices, so – in the interest of helping you out – we’ve started a new bi-weekly series to showcase some small things you can do that’ll make a huge difference. What are you doing to ensure you’re data-driven?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 2, 2014
    [Automation, Process] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
    The much-evolved fruits of that effort were released today as the Marketing Foundations Analysis Tool , a fully automated system that asks users a series of questions about their current systems, marketing programs, and company background, and returns recommendations for system changes and how to manage the transition. Not bad for free.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 2, 2014
    [Automation, Process] Are You Ready For the Future of Email?
    HEATHER : What aspects of behavior are most crucial to the buying process? You also want to do the sniff test, and if their website looks like Windows 95, that company has bigger problems than marketing automation can fix. 'Heather R Morgan is an economist, writer and entrepreneur. It’s ‘all-bound.’ Marketers are the easiest crowd.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 29, 2014
    [Automation, Process] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
    You bought marketing automation and set up lead nurturing. Once you’ve decided on what defines good behavior, assign point values and put them in your marketing automation software. 'Let’s say you’ve done all the earlier marketing steps: You hired a pro and developed buyer personas. The answer is lead scoring !
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Automation, Process] 6Sense Finds B2B Prospects Using Web Site Activities
    Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 28, 2014
    [Automation, Process] Step 3: What you do when a visitor to your website is NOT ready to buy?
    To get a nice education on the whole process, go to Find New Customers and download the FREE white paper, How to Find New Customers. Buyer Personas – good understanding of the buying process is critical to marketing. You can automate the nurturing process by setting up the process in the marketing software.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 27, 2014
    [Automation, Process] Cohort Analysis: 2 Simple Steps to Better Understand Your Leads
    Creating the above data set requires stitching together data from CRM and marketing automation systems. The process to do this will vary based your specific environment. 'Cohort analysis is an often-overlooked area of marketing analytics. In this post, we will talk about cohort analysis of leads. Lead to Win Velocity. SQL stage to Win.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Automation, Process] How To Chop Up Your Webinar Content
    And if you’re integrating your webinar registration process with your marketing automation, you can really get to know leads on a deeper level -- you’ll get insight into what content to send them in the future because you can see what content resonates now. And she loves helping them do it. Here’s how we do it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Automation, Process] 20+ Metrics for Measuring B2B SEO Performance
    Top 24 Google Analytics Tips, Hacks & Automations. Walk through the process of uncovering performance benchmarks with details on helpful resources and real-life examples. 'Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Organic search engine traffic.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Automation, Process] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    You probably already know about leveraging your marketing automation with interactive content. If your mission is deliver value at each stage of the buying process, this might take the form of education, problem identification, analysis, and even entertainment. Here’s how these three benefits break down: 1. Facilitating Dialogue.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Automation, Process] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads. To meet this challenge, the team audited the current situation, and ended up replacing both existing marketing automation and CRM solutions, and found new technologies that were more integrated. What were the results?
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