• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Automation, Process] Quantifying the Value of Social Media Engagement in B2B Marketing
    value they can deliver in the process, the more likely they are to lift sales with. like Marketing Automation, Social Media. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012. topic.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Automation, Process] Rethink Marketing
    MARKETING Build Brand Equity, Drive Demand, & Expand Customer Relationships [AUTOMATION] www.Act-On.com Rethink Marketing [Automation] | 1 Rethink Marketing [Automation] Demand generation has been the shiny, golden child of marketing. marketing automation system, to support the shift of. Marketing automation turned.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Automation, Process] Improving ROI with Marketing Optimization
    automation and interaction management tools – can further improve ROI. With the widespread adoption of automated tools, marketing organizations have. process. The optimization process also considers the element of time,” said Raj. and considers hundreds or thousands of variables – a serious processing task. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Automation, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    marketing automation tools to allow tracking of. before they enter the active sales process. At every level of the sales process, interactive online. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Automation, Process] Closing the Loop on Social Leads
    process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Indeed, building and. business.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Automation, Process] Strategies to Drive Member Engagement
    With the right tools, processes, and systems, you can integrate your data into your high-level strategy. Here are some ways that you can automate the creation of smart text. Master this creative side, automate process, and devote as much time as you can to learning about your audience. Send Personalized Emails. Nonprofi
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Automation, Process] First Marketing Automation Software Company to Include Handwritten Letters
    Lead Liaison continues its disruptive path in the marketing industry as the first marketing automation software company to include handwritten letters, written by humans, as a native offering in a marketing automation platform. Persistence and process certainly pays in sales. Fast forward to today. About Lead Liaison.
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Automation, Process] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    And we need to be entertaining – people are struggling to understand this bot that we created, this automated solution that we have a name for. So, because it’s a named product, we are going to have a byline on our blog that is the product, talking about its features and its process and about how we developed it. No longer.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Automation, Process] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. If you uncover toxic backlinks, compile a list and call in the professionals — it's time to submit a disavow file to Google and start the cleanup process.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Automation, Process] 10 Ways to Engage Your Audience with Interactive Content
    Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. Large blocks of text are hard for users to process, similar to when your computer taking a long time to load a webpage with a lot of data. Why interactive? Make a Quiz About a Statistic.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Automation, Process] The Unseen Problem with Inbound Leads and How to Fix It
    It can take as long as 18 – 24 months to pay down this process from A to Z. Here are some other outbound lead gen processes that assist with validating and pursuing the quality inbound leads: – Marketing automation helps better prioritize efforts. Ultimately, a proper balance of the two is ideal. Takeaway.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Automation, Process] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    And we need to be entertaining – people are struggling to understand this bot that we created, this automated solution that we have a name for. So, because it’s a named product, we are going to have a byline on our blog that is the product, talking about its features and its process and about how we developed it. No longer.
  • OPENTOPIC  |  MONDAY, APRIL 25, 2016
    [Automation, Process] @CloudExpo @MobiDev_ #DigitalTransformation
    Opentopic blog >> wireless.sys-con.com Throughout history, industrial revolutions have hinged on the power of automating processes. While automation today offers many benefits, imagine if you could automate thousands – or even millions – of processes simultaneously? Cognitive Technology undefined
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Automation, Process] 15 best Big Data companies and why they stand out
    Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. They’ve developed a proprietary automated engine that removes the guesswork out of performance optimization. Trifacta Wrangler aims to streamline the process with a click interface and automation.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Automation, Process] 10 Very Smart People Weigh In on How to Rethink Marketing
    Figure out how much of your marketing budget will go towards creative & content, and how much data science, analytics and automation technology you will need to execute your strategy. business process. When we replace “lead” with “buyer” and “revenue”, we reorient the conversation to define the business process requirements first.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 22, 2016
    [Automation, Process] 3 Features Content Marketing Technology Needs to Provide
    Content technology tools need to both help ease the process of creating new content, as well as harness key content contributors in order to capitalize on existing resources. By now you probably have heard the phrase "it's not big data, it's the right data." The same principle is applicable to content marketing. Analytics.
  • KAPOST  |  THURSDAY, APRIL 21, 2016
    [Automation, Process] Managing Content Marketing: My Life Before and After Kapost
    How Kapost’s Platform Made My Content Creation Process All Grown Up. This project management process worked: we grew blog traffic, brought in a lot of new registrations, and increased revenue. And trying to onboard new hires was a mess because our process was so ad hoc. That’s not to say I’m a minimalist.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Automation, Process] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    While not a panacea, one simple solution is better patient engagement and education throughout the process. These customers and those who use marketing automation and engagement technologies see a wide range of financial benefits, including a significant reduction in patient re-admission rates. The Potential. The Payoff.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Automation, Process] Want to Generate More Leads? Try These 6 Tips
    As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Then begin  the process of claiming them according to each website’s requirements. No—that’s the job of the business development team. Claim Your Local Business Listings.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Automation, Process] The Customer Service Arms Race
    Simply put, consumers want to control the process of getting answers. Initial interactions are automated, and the software posts a message in the chat that estimates how much time it will take someone to answer. The other day I had several questions about Olark, a San Francisco-based software company. Chat with us. Help me help myself.
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Automation, Process] Why Programmatic Advertising is Gaining Momentum
    It is, put simply, the automation of media buying. It continues to have drawbacks, though, that every advertiser should know before starting their own adoption process. Programmatic advertising is hot in digital advertising. The Advent of Programmatic Advertising. Thus, programmatic advertising was born. Did you like this post?
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Automation, Process] Measuring Your Marketing ROI and Effectiveness
    Knowing when to expect this drop is powerful, because you can fix potential issues at each stage by changing processes, adding personnel or using available tools more efficiently. Marketing ROI is an enigma for many professional services firms thanks. Don’t get me wrong. High-Growth and Marketing ROI. growth! Tracking the right data.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2016
    [Automation, Process] 5 Moneyball Tips for Marketing and Sales to Win Big with Partners
    Instead, we focused in on this partner and made a conscious effort to include them early and often in the sales process. To mitigate this, build a process that automates the discovery stage with partner prospects. thorough, automated certification program with thoughtful prerequisites can help filter out false positives. 5.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 19, 2016
    [Automation, Process] Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation
    And now it’s become easier for marketers to use this strategy in marketing automation. Today, Demandbase , the leader in Account-Based Marketing, is launching Account-Based Marketing Automation , an ABM solution for the Oracle Marketing Cloud. Enable account-based campaigns within Oracle Eloqua to improve nurturing processes.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 18, 2016
    [Automation, Process] Use These 5 Steps To Plan for Better Lead Nurturing
    Marketing automation will also help you learn more about each prospect, so you can qualify them as a real potential customer. 1. What purchase process do they follow? All of this planning helps define the timing in your automated program. Automate Communications An automated welcome campaign is a great place to get started.
  • FATHOM  |  MONDAY, APRIL 18, 2016
    [Automation, Process] Marketers, Are You Sinking or Swimming in the Ocean of Big Data?
    as “a collection of data sets so large and complex that it becomes difficult to process using traditional data processing applications,” big data’s growth shows no signs of slowing down. Big data is called big data for a reason – it’s big. Repetitive, I know. In the case of big data for marketing, it’s huge for two reasons.
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Automation, Process] The Easiest Ways to Measure Marketing ROI
    With B2B organizations struggling to manage value-add tracking and consistent processes, marketing becomes more of a gamble than a strategic investment. This process also highlights the costs associated with delivering the required work, broken down by team. 2. Every business is on a quest to measure marketing ROI. Marketing Analytic
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Automation, Process] How to Use Twitter Retargeting Ads to Generate More Customers
    Create your list in whatever CRM or marketing automation platform you use. This process will differ depending on which system you're using, but these are the metrics you should be looking at for your experiment: Lead-to-Customer Rate: This is your primary metric and will allow you to see how many leads converted into customers.
  • WEBBIQUITY  |  MONDAY, APRIL 18, 2016
    [Automation, Process] The B2B Lead Generation Ecosystem and WPO [Infographic]
    But while the WPO model focuses primarily on driving new website visitors, the ecosystem model extends further by incorporating conversion rate optimization (CRO) and “post-CRM” (lead scoring, lead nurturing, and sales followup) processes as well. Develop new ways to improve and scale your current campaign.
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2016
    [Automation, Process] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Invariably in business, there seems to be a tendency to gravitate towards the knee-jerk response of technology fixing a problem.  We have seen this in marketing and sales with CRM, sales automation, marketing automation, and now content automation.  by icon 54. The correlation is evident.  Could there be a correlation here also?
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Automation, Process] Contently Case Story: How The Trade Desk Used Infographics to Transform Its Marketing Program
    In 2016, brands have to develop a process that ensures infographics get maximum visibility. ” While companies often fret about including freelance talent into an established workflow, the process has been seamless for Vesce’s team. She hits even the craziest of deadlines and has been a huge asset for us.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, APRIL 15, 2016
    [Automation, Process] Getting Big Data to Actually Work
    Implementing a data warehouse is traditionally a long, costly and risky process. When you add automation to the mix, you can load, clean, integrate, and format the data in record time. They would spend on average 35 hours just processing data before they could begin analysis. This is not just my opinion.
  • KAPOST  |  FRIDAY, APRIL 15, 2016
    [Automation, Process] The Content Hub: The Strategy 60% of Top Content Brands Are Using
    Something halts the process, usually between production and distribution. Production halts might be caused by new business objectives, a shift in marketing automation strategy, or a product update. Are they using marketing automation? You’ve all heard it by now: up to 65% of content goes to waste. And does. The extra sad part?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Automation, Process] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    Rule #2: Delegate and Automate However, you’re not just a marketer, you’re a person, too, and keeping up with the individual likes and dislikes of one person is exhausting, let alone a customer base of thousands of people. Enter cross-channel marketing automation. Example of Actual Automated Cross-Channel Campaign.
  • SALES ENGINE  |  WEDNESDAY, APRIL 13, 2016
    [Automation, Process] 6 Reasons Your Content Marketing Isn’t Really Working
    B2B Sales cannot live on inbound alone , and without a thorough conversion strategy and process for lead nurturing, it’s all just branding and awareness. Your content production isn’t integrated with your sales process. Therefore, content must be developed for each stage of the sales process to plug holes in the sales cycle.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Automation, Process] Winning Executive Buy-In for Martech Investments
    Marketing automation software is a classic example. Thus, marketing automation has been incredibly useful for hundreds of thousands of companies. In the past, they’ve adopted new technology through an informal process, based on whatever market forces were predominant at the time. Let’s take a closer look. The MarTech Landscape.
  • 6SENSE  |  WEDNESDAY, APRIL 13, 2016
    [Automation, Process] New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers
    In 2006 getting a prospect to fill out a multi-field form to watch a webinar or download a piece of collateral might have been as good as taking them through a full sales qualification process. It also speaks to the live implementation of predictive tools and the tangible economic impact organizations are seeing. The Death of the MQL. Lates
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 13, 2016
    [Automation, Process] Storytelling and data: when beautiful metrics can’t beat words
    Our very culture or experiences are reflected in the manner in which we employ or process words. Do we process metrics (and their graphical representation) differently or do we transform them into words/language? d) The language of numbers. But back to our question: Do we process numbers independently from language?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 13, 2016
    [Automation, Process] Emerging marketing trends for 2016
    Bringing more certainty to the business by extracting real-time information to enhance forecasting and decision-making across the value chain, all enabled by cognitive processes and systems. Time flies when you love what you do! Just like that, the first quarter of 2016 is done. Consumers will forget you if you don’t stay connected.
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Automation, Process] Why You Need A Single Source Of Truth For Marketing Data
    B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. Marketing automation, also counts form submissions as leads, but is able to layer on existing lead data to de-dupe leads. Who do you trust?
  • ANNUITAS  |  TUESDAY, APRIL 12, 2016
    [Automation, Process] Four Problems with Account-Based Marketing
    Account-Based Marketing Puts Sales In Control of the Marketing Process. Engagio , for example, works to supplement your existing marketing automation platform with an account-based view into engagement and activity. The best technologies fail without a solid Demand Process strategy to drive them. The result?
  • I-SCOOP  |  TUESDAY, APRIL 12, 2016
    [Automation, Process] The role and challenges of business process automation and digitization
    Business optimization Digital business Digital transformation business process automation CeBIT digitization employment paper-based processes Sameer Patel Social Business Arena The Future of Jobs World Economic ForumMaybe it was because he […].
  • ION INTERACTIVE  |  TUESDAY, APRIL 12, 2016
    [Automation, Process] 10 Ideas for Personalizing Your Content
    Abel of The Content Wrangler, personalization is the process of targeting content to individuals based on one or more of the following: who they are; where they are; when, why, and how they access content; and what device they use to access it. According to Scott P. The content your company produces ultimately becomes the face of your brand.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Automation, Process] From Zero to Success: Building an Email List From Scratch
    Even marketing newbies can stage successful email campaigns, especially if you’re using a service that automates the creation, design, mailing, and metrics measurements of your email campaign. isn’t the only way to incentivize the email-collection process. Why email marketing? Why is email marketing so great? Tax account?
  • KAPOST  |  TUESDAY, APRIL 12, 2016
    [Automation, Process] 5 Tips for Creating Customer-Centric Content
    B2B organizations need to connect with a variety of influencers to complete a sale and maintain a solid customer base, which requires creating customer-centric content that’s relatable to every person in the purchase process. Does it offer a fresh and engaging perspective that’s relevant to your customers? What pain points did they have?
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Automation, Process] Agencies Under Pressure to be More Digital
    is achieved through hiring and developing team competence and processes in modern digital disciplines. The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. Marketing has changed more in the past five years than in the past 50. over 2015. In 2014, U.S.
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Automation, Process] Abandoning the Marketing Campaign: How to Think Long Term
    Climbing up the personalized marketing maturity curve isn’t a process that will happen overnight. Investing in technologies that support this effort can speed up the process, though. For example, marketing automation allows you to craft tailored messaging in a scalable way. In fact, as an Inc. Read on to find out. Conclusion.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Automation, Process] The buzz around account-based marketing at MarTech
    Marketing automation came about to solve that problem in 2005, and now it’s table stakes. Once we were using marketing automation, we had too many leads. But if you talk to the industry experts about ABM, they’ll be the first to tell you that ABM is not just technology, it’s more of a strategic process approach. Kylee Hall , Sr.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Automation, Process] The Evolution of the B2B Marketer
    Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. So, that prospect doesn’t pick up a phone or call a vendor until he’s pretty sure which one or two he’s really interested in. What are their concerns?
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Automation, Process] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Not only is SnapApp’s builder easy and fast, but the platform plugs into your marketing automation system, feeding it with powerful prospect data. How your current team process and stack operates determines what is a good fit for your content management. Marketing Automation. Content Research. Google Drive Research. Canva.
  • ANNUITAS  |  THURSDAY, APRIL 7, 2016
    [Automation, Process] Walking the B2B Tightrope
    Many companies over-correct lead qualification issues by trying to fix the problem with looser lead scoring in their marketing automation system, when the real issue is unappealing content. If someone comes in at one step, send them content that will appeal to them in the next step of the buying process you have taken the time to document.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2016
    [Automation, Process] Don't Let Your Marketing Automation Feel Like a Bad Amusement Park Ride
    If you’re engaging with prospects through a marketing automation platform, your system probably has multiple entrance points and offers a wide range of experiences. Is Your Marketing Automation an Overpriced Admission Ticket? What is the state of your marketing automation programs? Marketing AutomationBe honest.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Automation, Process] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    As you implement lead scoring in your marketing automation platform, think about creating metrics based on: Demographic or Firmographic Scoring. See if your marketing team can automate these processes for success! He spoke about “Lead Generation: Strategies that Kill the Competition.”. Lead Scoring. Asset Scoring.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 6, 2016
    [Automation, Process] Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend
    It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. This vision of pervasive AI is how I personally expect the industry to develop. You can also see this as making marketers more productive in the sense of letting them generate more individualized customer treatments per work hour.
  • SALESPREDICT  |  WEDNESDAY, APRIL 6, 2016
    [Automation, Process] What is Predictive Marketing?
    Today, we have advanced data science techniques , such as natural language processing and machine learning, so predictive systems can quickly train and learn on their own, without human intervention. Prior to 2011, the term "predictive marketing" had almost. zero search interest on Google. Is predictive marketing new? Public legal records.
  • OPENTOPIC  |  WEDNESDAY, APRIL 6, 2016
    [Automation, Process] It’s Time to Automate Demand Gen
    Opentopic blog >> business2community.com Nearly all marketers are using advertising and marketing technologies to automate the processes required to create, execute, and analyze marketing programs. In essence, it’s increasing our ability to effectively discover, engage and nurture prospects. Marketing Technology Cmo undefined
  • ACTIVEDEMAND  |  TUESDAY, APRIL 5, 2016
    [Automation, Process] Automated Personalization and the “Zero Moment of Truth”
    Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something. The post Automated Personalization and the “Zero Moment of Truth” appeared first on ActiveDEMAND. Try it for free today!
  • 6SENSE  |  TUESDAY, APRIL 5, 2016
    [Automation, Process] 3 Reasons Marketers Can’t Afford to Ignore Data
    But how do you make sense of a highly fragmented process that takes months and moves across devices, website properties and many different types of content? If the only intelligence your marketing and sales team sees is that of data captured by your marketing automation system, you’re missing a whole world of data and buying behavior.  .
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 5, 2016
    [Automation, Process] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    Consider automating the process with a third party tool. A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. Emphasize Bidding for Positions 1 Through 4. Get The Most Out of Google Shopping.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 5, 2016
    [Automation, Process] Strike Gold: How to Find Leads with External Intent Data
    And when this data is integrated with your marketing automation and CRM systems, you’re armed with key indicators of when marketing or sales should engage with each individual at an optimal time during the decision-making process, thus improving the ability to A lways B e C losing (ABC). Achieving AIDA to ABC. nterest. ecision.
  • HINGE MARKETING  |  TUESDAY, APRIL 5, 2016
    [Automation, Process] 6 Questions to Ask Before You Build a New AEC Website
    If a website goes too long without updates, it becomes vulnerable to hacking and automated exploits. For the greatest success, approach the launch of your new AEC website with an open mind and a clear vision to get the most out of the process and your new website. You’ve decided that your AEC firm will launch a new website.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2016
    [Automation, Process] Get More from Your Fundraising Events
    In a day and age when automated marketing campaigns are the norm, your company needs an extra edge to stand out. If you want these same donors to come back next year, you’ll want to start your event planning process now. Fundraisers are great opportunities to raise money, right? Wrong—well, sort of wrong. Get Personal. Be Delightful.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Automation, Process] Why You Should Consider Using Twitter for B2B Leads
    Through listening, he finds he can easily chime in and interject the brand into the discovery process, and ultimately win more deals. For the Mavericks, the NBA team’s email marketing specialist had tweeted out a question asking if anyone had experience with marketing automation. – Social Media Today , 2014. Forrester , 2013.
  • VIDYARD  |  MONDAY, APRIL 4, 2016
    [Automation, Process] 4 Ways Video Makes Your Marketing Automation Better
    By now, pretty much every company has figured out that marketing automation platforms are pretty awesome. With features like automated lead nurturing, grooming new business has become a very methodical and exact process. However, a lot of companies still don’t include video in their marketing automation platforms. Phone*.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2016
    [Automation, Process] 7 Cross-Channel Apps of Highly Effective Modern Marketers
    In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. Every part of your marketing needs to go mobile, especially your marketing automation activities.
  • CHIEFMARTECH  |  FRIDAY, APRIL 1, 2016
    [Automation, Process] Marketing tech landscape in 2045 will consolidate to one logo
    This self-improving super-intelligence will redefine “marketing automation,” as it will rapidly figure out how to execute any marketing campaign, without any help from human marketers, in a way that the target audience will find completely irresistible. But why let data spoil a perfectly good narrative, right? Think Skynet. Adobe?
  • DISCOVERORG  |  THURSDAY, MARCH 31, 2016
    [Automation, Process] 3 Notable Women CIOs Transforming their IT Departments
    Implementing common-use self-service kiosks in its Tom Bradley International Terminal to improve passenger check-in as well as implementing Automated Passport Control (APC) at LAX Federal Inspection Service (FIS) areas. Aura Moore, Interim CIO, LAX. Serena Sacks, CIO, Fulton County Schools. Aura Moore. Serena Sacks. Jenean Blackmon.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 31, 2016
    [Automation, Process] 15 Key Visualizations & Diagrams From #MarTech 2016
    Case studies from organizations like Cisco, LogMeIn, and Frito Lay pointed to the role technology played in defining and demonstrating marketing performance, along with lessons learned in the process. The 2016 Marketing Technology Landscape. The marketing technology landscape is rapidly growing. There is much more innovation still to come.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 31, 2016
    [Automation, Process] The Two Types of Programmatic Advertising and Why Programmatic Matters
    We define it simply as “Automated advertising buying coupled with machine learning.” ” Digiday defines it as "ad buying what typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders.
  • ACT-ON  |  THURSDAY, MARCH 31, 2016
    [Automation, Process] Political Social Media Outreach: What B2B Marketers Can Learn
    Programmatic advertising – which automates the media buying process by targeting specific audiences or demographics – has become the standard. Plan your social outreach, establish procedures and process, train your team – and then trust them. It was Kony 2012. Nowhere was this message more meaningful than in the U.S.
  • SALES ENGINE  |  THURSDAY, MARCH 31, 2016
    [Automation, Process] How important is contextual content in the B2B sales process?
    In B2B, it’s essential to have a marketing automation system that is fully integrated with a CRM to track digital behavior and create contextual lead intelligence on your prospects. Through this process, marketers can reestablish trust—by recognizing context and creating relevant, engaging content. What is Contextual Content? Delete.
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Automation, Process] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. Neither is the data from marketing automation. marketing operations
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Automation, Process] Traditional vs. Predictive Lead Scoring: Hard Math
    Lead scoring is the ranking process by which businesses identify, rank, and aggregate the best leads for their sales people to pursue.  . Figuring out what properties to include in you lead and how many points to assign them is a process. The post Traditional vs. Predictive Lead Scoring: Hard Math appeared first on Sales automation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2016
    [Automation, Process] 6 Examples of Lead Nurturing Campaigns
    Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. Marketing AutomationSometimes our impression of marketing tactics is more monolithic than the reality.
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Automation, Process] Infer’s Predictive Insights From Across The Web
    Infer CEO, Vik Singh, shares tips for how sales and marketing can stay in sync as companies’ sales stack inches towards marketing automation: “If you work to solidify your goals, unify your stack, and establish which departments own which data and workflows, your GTM culture and targets will stay intact regardless of which new tools come and go.”.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2016
    [Automation, Process] 7 Mobile Apps to Accelerate Your Marketing Automation Success
    In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. Every part of your marketing needs to go mobile, especially your marketing automation activities.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Automation, Process] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    This still isn't a purely objective process because some human or machine judgement is still needed to exclude irrelevant details, assign interactions to journey stages, and select the most important sequences. This isn’t fully automated journey mapping because the stages are preassigned by the marketer. Listen closely: It’s new.
  • 6SENSE  |  TUESDAY, MARCH 29, 2016
    [Automation, Process] The Case for Predictive Marketing Automation: Account-Based Marketing
    To take a deeper look at how Marketing Automation and Predictive Intelligence are changing B2B marketing check out our Making Account-Based Marketing Work webinar. . Marketing automation has transformed how B2B companies target buyers, run campaigns and measure marketing outcomes. Create continuously updated target account lists.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 29, 2016
    [Automation, Process] How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind
    At the very least, they are working with a marketing automation system and a customer database/CRM as the most basic must-haves. common place to begin is between your marketing automation system and your customer database/CRM, to further align your sales and marketing data and processes. Sort Out Your Field Mappings.
  • JUNTA 42  |  TUESDAY, MARCH 29, 2016
    [Automation, Process] Content Marketing: Forget About the 5%
    Implementing a marketing automation system, while the e-newsletter isn’t sent consistently to the subscriber base. Here was my response: “Breaking up one piece of content into dozens may be a good use of your resources, as long as you plan up front for how and why you are doing this, and set up the process to minimize human involvement.
  • FATHOM  |  MONDAY, MARCH 28, 2016
    [Automation, Process] Should I Hire an Agency? The Impact on Scalability
    With an in-house hire, you achieve long-term dependability as well as significantly more control of the entire marketing process. In fact, scalability is defined as, “the capability of a system, network, or process to handle a growing amount of work or its potential to be enlarged in order to accommodate that growth.” ( Wikipedia ).
  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Automation, Process] Finding the Hidden Money in Your Content Strategy
    From your viewpoint, where are companies getting stuck with this process? The most important strategy of any content marketing program is a really smart search engine optimization process. When we started this process, we had identified over 100 categories. Ideally that’s what we’re all trying to get to. We are now very focused.
  • BIZNOLOGY  |  MONDAY, MARCH 28, 2016
    [Automation, Process] Lead generating machine: is your website actively helping your business grow?
    If you’re not already using a CRM, it’s a good idea to choose one that integrates with as many of your systems and tools as possible, including your website. A CRM with web forms can help automate your lead management process. Your website, when done right, can be one of the most effective lead generation tools in your arsenal.
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Automation, Process] Got Dynamics? Why You Need Act-On, Too
    strategy; go-to-market approach; success measures; organizational alignment; common, integrated processes; and. If alignment is your goal, and you’re a Microsoft Dynamics user, consider adding a marketing automation system (yes, I’d suggest Act-On) to bolster alignment. They capture your sales process, but they don’t execute it.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 25, 2016
    [Automation, Process] Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager
    Sometimes referred to as the Digital Marketing Manager, the Marketing Systems Manager (MSM) is usually a top performer on the marketing or sales team and has a solid understanding of processes and technology. Interested in systems and processes. Defining business processes and strategies. Passionate about business strategy.
  • ACT-ON  |  FRIDAY, MARCH 25, 2016
    [Automation, Process] Marketing Tools for the Makers & Doers of the Manufacturing Industry
    Here are three challenges that marketers in manufacturing face today, and three opportunities that marketing automation can offer to help alleviate that stress. Hoffman revitalized their marketing with Act-On: The Top Opportunities using Marketing Automation: 1. Manufacturing knows automation. The New, Powerful Buyer.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2016
    [Automation, Process] 3 Ways to Navigate the MarTech Landscape
    For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). For example, understand your data flow, rules, and data hygiene processes. love it! Look at all of these new companies with interesting new offerings. Pride:   MarTech is real. These concerns are real.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 23, 2016
    [Automation, Process] MarTech Madness: Marketing Technology Managers Come Out to Play in San Francisco
    MarTech is unique in its focus on the process of marketing technology management, with sessions covering organizational, staffing, and training issues even more than the technology itself. It’s also unusual in attracting people from both B2B with B2C companies, two groups that rarely mix. Two mentions officially makes it a trend.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 23, 2016
    [Automation, Process] Do You Qualify?: The Leads Test You Must Pass
    Once you have clearly established who you’re targeting, you should expect these qualified leads to have certain characteristics: Have completed, or are in process of completing, your nurturing campaign cycle. The Leads Test You Must Pass appeared first on Sales automation. The question of the day: are you finding your actual customers?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MARCH 23, 2016
    [Automation, Process] 3 Important Google Analytics Data Quirks
    With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. Most standard reports within Google Analytics will allow you to analyze larger data sets due to the simplicity of the reports and low processing power used by Google. This cap is 500,000 Sessions.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Automation, Process] Blogging Best Practices: 5 Common Mistakes Beginners Should Avoid
    Let’s be honest, blogging can be time consuming, especially if you don’t have the right processes in place to maximize efficiency. As you plan out your content, make keywords a significant part of your planning process. Related Stories 5 Blunders Made by Blogging Novices Is Automation the Right Marketing Solution for You?
  • ACT-ON  |  WEDNESDAY, MARCH 23, 2016
    [Automation, Process] New Research on How B2B Marketers Get More Leads
    Then when they download whitepaper #2, your marketing automation system asks them for their phone number, company size, and title. Segmentation, personalization, and automated messages are all ideal starting points. Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. Sound good?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Automation, Process] 5 Blunders Made by Blogging Novices
    Let’s be honest, blogging can be time consuming, especially if you don’t have the right processes in place to maximize efficiency. As you plan out your content, make keywords a significant part of your planning process. Related Stories Is Automation the Right Marketing Solution for You? You know the material.
  • 3D2B  |  TUESDAY, MARCH 22, 2016
    [Automation, Process] 6 Changes You Can Make to Optimize B2B Demand Generation
    The account profiling process will enable you to reach out to the right people at the right companies with a relevant message, giving you the competitive edge you need to bolster your demand generation process. 3.      Respond Rapidly. I’ve written about the incredible power of response management  before. It’s a tedious job.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 22, 2016
    [Automation, Process] Announcing the 10th Anniversary Markie Award Finalists
    We've had more entries using marketing automation, cross-channel marketing, content marketing, social media and data management than ever before. These marketers have taken advantage of digital marketing integration to enhance processes or improve analytics. People, process and technology all come into play in this award.
  • LATTICE  |  TUESDAY, MARCH 22, 2016
    [Automation, Process] From 50 to 5,000 to 5 Million!
    However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. After you’ve done that, they highlight several pieces of the martech stack that you can put into place: Marketing automation.
  • LATTICE  |  MONDAY, MARCH 21, 2016
    [Automation, Process] From 50 to 5,000 to 5 Million!
    However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. After you’ve done that, they highlight several pieces of the martech stack that you can put into place: Marketing automation.
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