• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Automation, Process] Improving ROI with Marketing Optimization
    automation and interaction management tools – can further improve ROI. With the widespread adoption of automated tools, marketing organizations have. process. The optimization process also considers the element of time,” said Raj. and considers hundreds or thousands of variables – a serious processing task. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Automation, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    marketing automation tools to allow tracking of. before they enter the active sales process. At every level of the sales process, interactive online. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Automation, Process] Closing the Loop on Social Leads
    process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Indeed, building and. business.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [Automation, Process] Top Tips for Increasing Marketing Automation ROI
    Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up. But […].
  • THE ROI GUY  |  THURSDAY, APRIL 23, 2015
    [Automation, Process] Improve Your Content: From Passive to Interactive
    Imagine the discovery responses, benchmarks, key assessment / analysis results and customized download from each buyer interaction shared by the interactive content in real time with your Marketing Automation (MAP) and CRM systems. More white papers, More infographics, More videos. The secret is Interactive Content. In you they trust?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Automation, Process] Inbound Marketing Basics: How to Attract More Customers
    Your content strategy can be then focused around the prospects’ needs and issues in order to move them along their buying process and into a productive sales conversation. 2. Where are they in the buying process? We did capture those questions, though, and in this blog post we’ve consolidated our responses and posted them here.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Automation, Process] Content Marketing: How to Grow Your Business by Growing Your Audience
    In fact, one of its many definitions is the process of delivering content your audience is seeking in all the places they are searching for it. Don’t build it around SEO, online advertising or marketing automation. An effective documented content strategy starts with the audience and continually revisits it throughout the process.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 22, 2015
    [Automation, Process] The CMO Technology Conundrum And How To Solve It
    “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” ” —Bill Gates. But has it really helped so far? Nothing New Here.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Automation, Process] Is Your Website All Beauty With No Brains?
    At emagine, our comprehensive design process involves a lot more than merely painting a pretty picture. With your website serving as your company’s most visible face to the world, it’s important to make sure a pretty face isn’t all that it has to offer. Your website should be the marketing machine of your dreams. Gilbane, Inc.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 20, 2015
    [Automation, Process] 4 Steps to Lead Nurturing: Walking the buying path with your customers
    It tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship. You need to create different lead nurturing tracks based on demographic criteria, such as size, industry, role in the buying process and more. Remember you can’t automate trust.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Automation, Process] 6 Vital Features to Look for in Marketing Automation Software this Year
    The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Marketing automation software is not just a fancy synonym for customer relationship management software.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 16, 2015
    [Automation, Process] Marketing Automation, Meet Customer Communication
    Good marketing automation is a subtle thing. We know that as we lure our prospects toward the top of the selling process, there is a fine balance between gentle encouragement to discover more and a smothering desperation to pry money from their fingers. For real. Ownership: that’s how. That’s dirty; over to marketing. Sic transit.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Automation, Process] Making MarTech Investments? Bet on the Customer
    Marketing automation , customer relationship management, and website tools are a good starting point to evaluate. For example, marketing technology research shows that 87% of Best-in-Class organizations have already adopted marketing automation platform. According to Scott Brinker (a.k.a. They are your technology portfolio manager.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Automation, Process] It’s not a pitch, it’s a person. The super powers of influence marketing
    Influencers are humans, clearly, not automated content management systems. Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other. Influencers are humans, clearly, not automated content management systems. Ready? Ready?
  • ANNUITAS  |  WEDNESDAY, APRIL 15, 2015
    [Automation, Process] Insights from the Marketo Summit
    It is no longer a sales driven buying process, this much is certain, but marketers must heed the call and utilize what is at their disposal to drive customer engagement. This week I had numerous conversations with business development reps and heads of sales that understand the major shift that has occurred in the B2B buying process.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Automation, Process] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    actually found this concern a bit overwrought – there are other segments, most obviously B2B marketing automation itself, that support many dozens of similar vendors. This contrasts sharply with marketing automation, where many companies still buy the first system they consider and few conduct an extensive pre-purchase trial.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 15, 2015
    [Automation, Process] eSignature as a Customer-Facing Competitive Advantage: Signing Up for Success
    All in all, that doesn’t sound too bad, but given the power inherent to the signing process, even a simple innovation to streamline the experience can yield significant advantages for businesses. Obviously, eSignature technology streamlines the sales process and allows for buyers to more easily endorse the proposed contracts or documents.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Automation, Process] Why Marketing Automation Needs Permission Marketing
    And at the same time, more and more marketers are looking to purchase software to automate their marketing. If marketers want to buy and successfully use marketing automation software, they''re going to need to embrace permission marketing. How Permission Marketing and Marketing Automation Work Togethe r. Marketing Automation
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Automation, Process] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Automation, Process] Productivity Tips: 9 Tools to Tame Your Inbox
    It’s an email management concept developed by Google where you process your email down to an empty inbox every day. Automate what you can. Zapier and IFTTT are two low-priced automation tools that give you the ability to do things most of us thought could only be possible with a team of software developers. How many emails?
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Automation, Process] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    Market research also gives you insight into how your processes are performing. In fact, this process is essential for technology firms. Explore Your Industry’s Visible Expert℠ Research Study Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation. That should come as no surprise.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Automation, Process] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    We’ll walk you through the process: Set up. 1. You can download a spreadsheet from Twitter , or you can have the data delivered through an automation system like Salesforce. Your email list plays a paramount role in your marketing. In 2012, 3.3 billion people had an email account. That number is expected to crest 4.3 Pippity.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Automation, Process] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    The digital world has made marketing more complex, but at the same time new marketing technologies have provided effective ways to reach prospects and customers as they self-educate through the buying process. Marketing automation software, in particular, can help sales and marketing agree on the definition of marketing qualified leads.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Automation, Process] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    From marketing automation , and content management, to social media management, and customer advocacy platforms—as the martech space matures, there are almost endless marketing technology options. How do you evaluate technology for your organization? I’d love to hear more about your process in the comments below. Options Galore!
  • HINGE MARKETING  |  TUESDAY, APRIL 7, 2015
    [Automation, Process] Developing Differentiators: How Research Can Help You Pass the Test
    Example : For example, let’s say your firm has a proprietary process that moves projects along faster than your competitors. Because this process is so engrained within your firm, you may take it for granted and think of it as standard operating procedure. “We deliver projects faster because of our proprietary process.”
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Automation, Process] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    Not sending a welcome email: After you have your email sign up form ready and rarin’ to go, make sure your next step is to set up and send an automated welcome email. An automated welcome email (which is a type of autoresponder) can help you reach out to your new subscribers within that crucial window of time. Look back at #1.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 7, 2015
    [Automation, Process] Your Marketing Automation Reality Check: Calculating the Costs of Misuse
    Just because you’re paying for a marketing automation platform doesn’t necessarily mean you have marketing automation. Given the broad range of features and functions provided by most marketing automation platforms, what you don’t use, you can lose in value, and what you misuse can cost you even more.
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Automation, Process] Nurturing Leads With Webinars: Awareness is Just the Beginning
    B2B technology buyers are using this information in the early stages of the buying process and aren’t engaging directly with salespeople until much later. Marketers’ primary goal is straightforward: to identify new prospects and progress them from one stage of the buying process to the next, ultimately moving them to the purchase stage.
  • BIZNOLOGY  |  MONDAY, APRIL 6, 2015
    [Automation, Process] Link Building: past, present, and future
    Link building used to be a sheer numbers game where automation won out over manual efforts. Gaining links today involves much different processes and philosophies than in the past. The practice of building links is continuously evolving. Link Building Past. Link Building Present. Link Building Future. Upcoming Webinar. See you there!
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 6, 2015
    [Automation, Process] Lead Generation That Converts Leads into Sales Opportunities
    You’ll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time. At the same time, the company expanded its email follow-up process and was able to increase the amount of personal data collected over time. Identify the prospect’s stage in the buying process.
  • HUBSPOT  |  SUNDAY, APRIL 5, 2015
    [Automation, Process] The 10 Weirdest Job Interview Questions on Glassdoor
    Top-rated answer: " The automated pre-filtering I have set up should group the most important ones into key folders. Top-rated answer: " Assuming they are loose jelly beans, and their unloading needs to be managed rather than just dumped on the tarmac, start by phoning the people at the other end of the process. Sorry).".
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Automation, Process] Why You Might Already Be in Ecommerce
    The customer gets post-nurturing transactions on both the order and the credit card processing. The higher volume, faster sale cycle, and ease of automation makes ecommerce ideal for HubSpot. Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Ecommerce
  • CMO ESSENTIALS  |  THURSDAY, APRIL 2, 2015
    [Automation, Process] The Changing Role of Marketing in the Mobile Age
    This requires sophisticated software and advanced real-time processing hardware. There has never been a more exciting time to be an online consumer. But all of the things that make this a great time to be a digital consumer also make it an incredibly challenging time to be a digital marketer. But this is just half the story.
  • MARKETING ACTION  |  THURSDAY, APRIL 2, 2015
    [Automation, Process] How PeopleHR Found the Right Marketing Automation Vendor
    Finding the best marketing automation vendor for your business can be a difficult proposition. In a lot of ways, it’s like searching for an email service provider (ESP), since email marketing is a key part of the functionality of most marketing automation platforms. However, that same volume created a problem. Real-Time Response.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Automation, Process] 6 Key Steps to Global (Marketing) Domination
    Some companies treat localization as an afterthought, tacking it at the end of the marketing content delivery process. At the same time, the localization process should allow teams to test, implement, and retest marketing materials so that they meet regional teams’ and customer needs. Author: Heidi Lorenzen Seven billion. Step 6.
  • MARKETING ACTION  |  MONDAY, MARCH 30, 2015
    [Automation, Process] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    And the secret weapon is marketing automation. Gleanster found that 74% of top-performing companies use automated lead nurturing. Among average- or lower-performing companies that use marketing automation, two-thirds of them fail to leverage the platform’s lead nurturing capabilities. Read the case study to see how they do it.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Automation, Process] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    Hinge’s Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation. Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies. TA: What are some of the "Aha!"
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Automation, Process] Terminus Offers Targeted Display Ads for B2B
    This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. automated optimization. b2b display advertising b2b marketing marketing automation terminus email-based targeting.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Automation, Process] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Luckily, today’s vendors can help you manage the content marketing process from end-to-end. data enrichment tool integrates with your marketing automation and CRM systems so you can get all of the right data that you need to find new prospects and market to them. Author: Dayna Rothman There is a ton of marketing technology out there!
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Automation, Process] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    Nothing makes you stand out more than being the person who can show your team how to make the most of an emerging process or technology. If your company uses marketing automation, make sure you express an interest in learning the ins and outs of how the platform works. What does that mean for those just starting out?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 25, 2015
    [Automation, Process] 3 Red flags to identify unsavory SEO agencies
    Did they clearly explain their process? For instance, anyone who is offering “300 backlinks for $30” is likely using spammy, automated tactics that you should avoid. Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. These red flags include: Little to no transparency.
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Automation, Process] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. One of the myths about content personalization is that it is a complicated, time consuming, and technical process, but this doesn’t reflect reality.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 25, 2015
    [Automation, Process] Do You Know How Tradesman Make Their Purchasing Decisions?
    Heidi Cohen recently posted an article on how the 2015 B-to-B purchasing decision process has changed. These types of challenges require some sort of marketing automation tools to help you better reach and engage prospects. Of course not. They research what other tradesman think about the idea, either on forums or in person. Yikes.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Automation, Process] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    It sounds like a lot of work, but if you just take it step-by-step, you’ll find that the automated nature of nurturing campaigns ends up saving you a huge amount of time and resources in a relatively short amount of time. Mapping the funnel your potential buyers travel through is a great way to start the process. Taking the Leads.
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Automation, Process] Transform Your B2B Lead Generation with Storytelling
    And that, is the essential first step of an effective lead generation process. These are not necessarily ‘secrets’ shared by employees, but they definitely are useful insights into the business, products, staff, the R&D process, product development, customer service successes and failures. Go from BORING to ENGAGING  . Rejoice!
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Automation, Process] How to Produce an Internet Radio Show
    This guide draws on our knowledge from going through this process. To help you plan, set up, and start producing your own live internet radio show I''ve broken the process down into three sections. There are lots of ways to generate and publish content for your inbound marketing efforts. Talk radio is big business. Let''s get started.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Automation, Process] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Some of the most common standalone technologies, such as sales automation tools, social media, web analytics, and email marketing, just don’t integrate very well, and clearly, it’s a situation that’s holding a lot of B2B marketers back. Most B2B marketers have a very clear understanding of their goals. Don’t worry about 1:1 marketing.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Automation, Process] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Market research also gives you insight into how your processes are performing. This process of nurturing leads through content is illustrated below: A second component of your website you need to consider is design. As with any technological tool, it’s essential to select the right marketing automation software for your firm.
  • CMO ESSENTIALS  |  MONDAY, MARCH 23, 2015
    [Automation, Process] The Voice of the Customer in Branding: A Simple Formula for Success
    This data is then integrated within relevant technology systems such as CRM and marketing automation to help employees and executives with insights into customer needs. Tuning in to the needs of empowered customers is very much like a “crawl, walk, run” process. Reactive: Act After Customers Raise an Issue.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Automation, Process] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    According to Marketing Automation Trends Report 2014 from Pepper Global, B2B marketers indicate that the most important benefit of marketing automation is the ability to generate more and better leads. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Automation, Process] The Revised Approach to Content Distribution
    But, you need to constantly evaluate and optimize your processes to stay ahead. Marketers should distribute this content through email or marketing automation, and support it with paid email and online or social advertising. Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost.
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Automation, Process] 5 Tips for Successful Marketing Automation Integration
    In the last few years marketing automation has been a buzzword used more often when manufacturing companies are laying out their marketing plan for the next year, and years to come. Implementing a marketing automation platform may seem like a daunting task, and by no means is as easy as flipping a switch.
  • BIZNOLOGY  |  FRIDAY, MARCH 20, 2015
    [Automation, Process] Content marketing metrics – process metrics and outcomes metrics
    There are two kinds of metrics in content marketing: process metrics and outcomes metrics. Process Metrics. Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content. In addition to website traffic, process metrics include things like. Page views. Site visitors.
  • SYNECORE  |  THURSDAY, MARCH 19, 2015
    [Automation, Process] 2015: The Year of Personalized Content
    For companies looking to personalize their content, data and analytics are an integral part of the process. The Process of Personalizing Content. It’s a process. Next, you have to integrate real-time personalization and marketing automation tools to collect data about your visitors.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Automation, Process] What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples
    If Visual Creatives can show its persona how they will be able to make this dream come true, they''re going to generate more qualified leads and new customers. 6) Information Search Process. Tina wants a vendor she can work with that is extremely flexible to her needs and she wants to feel part of the process. So we decided to help.
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Automation, Process] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    Here’s the kicker, content out of sync with the customer buying process is wasted.  When you mapped the customer buying process you gained insight into the following: Which interactions are important and valuable to your customers and at what point in their process. The type of resources they prefer to support their process
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Automation, Process] Creating Internal Buy-In for Inbound Marketing in Higher Education
    Change can always cause some anxiety, but being strategic and proactive is your first step towards marketing automation bliss. Solution: Describe the process and impact of inbound marketing in terms that make sense for higher education institutions. Now comes the tough part, selling your colleagues on the value. Education
  • ANNUITAS  |  TUESDAY, MARCH 17, 2015
    [Automation, Process] The Key Marketing Automation Players On Your Team
    You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? Wrong. Without the correct staffing your marketing automation investment might as well be a car that sits in the garage, collecting dust.In Wrong. The CRM User.
  • VIEWPOINT  |  TUESDAY, MARCH 17, 2015
    [Automation, Process] "New Sales. Simplified." A Must-Read!
    Chapter 6 does a great job of explaining why.) C-level executives aren’t likely to respond to marketing automation; however, if you approach them with something of interest to them they will talk to you almost every time. Sales Process B2B Sales Several weeks ago I sat in on the 2015 Virtual Sales Kickoff hosted by S. Simplified.:
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Automation, Process] 17 Reasons Why I’m Lucky To Be In Business Development
    Hootsuite – This is a great tool for managing social presence, especially for Twitter.  I also like to have the option to automate posts, especially if I know I am going to be out of the office and on weekends. CRM:  Everyone in a sales position should be thankful for a simple, easy to use CRM to manage contacts and the sales process.
  • BIZNOLOGY  |  TUESDAY, MARCH 17, 2015
    [Automation, Process] Enterprise automation: artificial intelligence in the making
    Data mining is becoming more efficient with increased processing power, artificially-created neural networks are actually starting to beat humans at things , and robots are no longer simply taking their first steps; they are leaping and running. It resides within an umbrella of services known as enterprise automation. It’s inevitable.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 17, 2015
    [Automation, Process] 6 Tactical Marketing Enablers for Independent Buyers
    As marketing automation research shows that lead nurturing practitioners outperform non-practitioners in both MQLs converted to sales-accepted leads (40% vs. 30%), and sales-accepted leads converted to sales qualified leads (41% vs. 28%), you wouldn’t want to pass up such a competitive advantage, but the key is getting it right.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 16, 2015
    [Automation, Process] SXSW Preview: Mind the Modern Marketing Vision Gap
    On the other side, the world's biggest enterprise companies (such as Oracle) promise a one-stop shop for integrating your most crucial marketing systems—including CRM, marketing automation, content marketing, data management, and social advertising among other business functions. In Austin? Data Attributes & Quality Data Managemen
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Automation, Process] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    Use holistic, agile methodologies, software, and processes. To uncover insights, consider taking these three steps: Aggregate data from relevant sources—your CRM, marketing automation tool. Where people enter the decision process matters. Author: Dayna Rothman Every year SXSW Interactive brings a pretty diverse group to Austin!
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Automation, Process] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Collaboration and alignment are essential : • Define roles and process clearly. Bring sales into the process early—and keep them in it! Document and communicate your data model and lead management processes : And, be sure to update them. It’s a challenge that alters the course of companies and careers. Where do you start?
  • FATHOM  |  WEDNESDAY, MARCH 11, 2015
    [Automation, Process] Marketing Lessons from Selling My House
    And while I enjoy talking about my experiences as much as the next person, the purpose of this post is not to double as my diary, but rather tease out the sales and marketing strategies behind selling my house … and outline what every marketer can learn (myself included) from the process. What informed my selection process?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, MARCH 11, 2015
    [Automation, Process] Three Reasons Customer Experience Management Fails
    Even the purchase process can be meticulously engineered to engage us emotionally. Now, when our brand engages with our customers, it’s clinical, process-driven and comes with an automated voice system. If you have nothing better to do sometime, pour a nice glass of wine and curl up with Arizona State’s Rage Study. Let’s dig in!
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Automation, Process] Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers
    Because it is based in Germany and conducts business around the world, Mikogo software abides by stringent email privacy and compliance rules – following, for example, a double opt-in process. Act-On’s technology supports Mikogo’s double opt-in process, making it possible to comply with regional standards. Beware of Buying Lists.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Automation, Process] Marketing Technology of the Future: Beyond the Customer Data Platform
    Automation takes over. It’s obvious that mass data consolidation, real time bidding, optimized messaging, and omnichannel execution require near-total automation of the entire process. This has to be really intelligent automation that finds patterns, notices when they change, and optimizes treatments with minimal human guidance.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Automation, Process] How Reporting on Revenue Can Improve Your Relationship With Sales
    Want to figure out what types of content could help you better support your sales process? By looking at this report, I see that the Q1 webinar and marketing automation RFP have generated the most amount of revenue for the company. That means I should probably create more content about marketing automation.
  • CMO ESSENTIALS  |  MONDAY, MARCH 9, 2015
    [Automation, Process] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey [Part 2: Map The Customer Buying Journey]
    In this article, we’ll explain the process of mapping the buying journey. Now, once you have defined the journey and the associated behaviors, you are ready to employ a process to map it. Process mapping is a valuable technique for creating a common vision and shared language for improving business results.
  • MARKETING ACTION  |  MONDAY, MARCH 9, 2015
    [Automation, Process] The Future of CRM is Customer Engagement
    Our discussion ranged over the future of CRM, the role of marketing automation, and how to make connections with customers, whether they’re water utility customers in Scotland or hockey fans in Philadelphia. And then, which is really important in this whole process, they tell their customers what they’re doing. Paul Greenberg.
  • BLOG MY CALLS  |  THURSDAY, MARCH 5, 2015
    [Automation, Process] 3 Reasons Call Tracking is a Perfect Match for PPC Agencies
    The detailed and granular-level data available through call tracking can be used to improve and speed up the optimization process. This can be done with automated reports, text messages or they can even be given access to their own call tracking account. The marriage between call tracking and PPC agencies is a beautiful thing.
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Automation, Process] How to Build Your Twitter Following (for Free)
    That’s why many people use an automated tool to help them speed up the process. There So fire up Buffer or some other social media automation tool. Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower.
  • 3D2B  |  TUESDAY, MARCH 3, 2015
    [Automation, Process] The Best B2B Appointment Setting Technique…Ever
    The new buyer’s journey puts ever-increasing pressure on marketing departments to handle the pre-sales process. Although marketing technology, with its lead scoring, data integration, and automated content delivery tools, can help marketers respond quickly to inquiries online and deliver targeted content, it’s often not enough.
  • LEADERSHIP  |  TUESDAY, MARCH 3, 2015
    [Automation, Process] What’s Holding Back Your B2B Lead Generation?
    Here are the top 5 issues I found with Peter’s current process—and these are common B2B lead generation challenges: 1. You need a monitoring process to measure every penny’s worth, no doubt. “Let it Go, Let it Go…Can’t Hold It Back Anymore”. FROZEN. It’s been a brutal winter for sure. told him they needed a meltdown. Source: eMarketer.
  • ANNUITAS  |  TUESDAY, MARCH 3, 2015
    [Automation, Process] What Really Matters for Enterprise Marketers
    Key areas of focus include building a Demand Generation Strategy, content development, effective use of core technology like marketing automation to enable programs, to use of analytics and continual optimization of the entire process. Enterprise B2B Marketers focus on a multitude of areas to successfully drive pipeline and revenue.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Automation, Process] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    The Corporate Executive Board reports that B2B buyers are 57% of the way through the buying process before they engage a sales person. Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction. The second article will explain mapping the buying journey.
  • MARKETING ACTION  |  TUESDAY, MARCH 3, 2015
    [Automation, Process] Don’t Let Prospects Get Lost: Create a Customer Journey Map
    There are many different ways a new potential customer could find you, so it’s important to understand the channels they’ll use and the content they’ll be looking for, in order to move them along the process. Segmentation, lead scoring, triggered campaigns, and automated programs are all proven lead nurturing tactics. Attract. Nurture.
  • CMO ESSENTIALS  |  MONDAY, MARCH 2, 2015
    [Automation, Process] MarTech: Moving Past the CMO-CIO Alignment Myth to Drive Customer Value
    IT, with CIOs at the helm, was the strategic lever to apply technology to transform businesses, automate and digitize processes, and provide operational data.This required technology, new ways of thinking and new skills. and better define marketing and, as needed, IT’s role in this process. Alignment – in the pundits’ world ?
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Automation, Process] So You Are Changing Your Name – Learn What to Do Digitally.
    Changing your legal name is usually a one-step process, albeit maybe a painful one, involving a day at your local Social Security office. This is just the beginning of a process that can be very painful if you have not planned for it in advance and started the ball rolling. Whoo-hoo!!! You are done. Let the money roll in. Email.
  • ANNUITAS  |  THURSDAY, FEBRUARY 26, 2015
    [Automation, Process] Two Things That Destroy Strategy
    However, your content strategy should be created to align to each step of the buying process for your targeted buyer personas. Imagine spending months getting your marketing automation platform integrated with your CRM system, new third-party content created, and lead scoring models built. Short-Term Vision.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Automation, Process] Email Marketing: Spending and Automation on the Rise
    That explains why automation programs and structured/timed processes are becoming increasingly popular with marketers. Automation software and related programs and services have grown and improved to the point where they offer a wide range of solutions for marketers across all industries.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 25, 2015
    [Automation, Process] Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?
    If the pendulum is really swinging the other way, then sales people will be taking a more active role earlier in the buying process. But I also had in mind another system I had just seen, MDCDOT , which gives marketing automation functions to sales people. Trends are signposts of the future: they point to where we’re headed.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Automation, Process] How to Take Marketing Data Automation to a Higher Level
    Marketing automation simply means using technology to manage and / or automate the process of taking prospects and converting them to customers. Many tasks in the marketing process can be automated in part or in whole, including lead management, website monitoring, email marketing, and lead scoring.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Automation, Process] From Viewer to Customer: Attributing Deals to Video Views
    You can get away with manually searching through your lead database to complete the last step of this, but having a CRM that integrates with your Marketing Automation platform makes this as easy as one click. Since 60-90% of the buying process happens before your prospects put their hand up to ask for help, this is info you need to have.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Automation, Process] 10 Tips When Hiring for a Job You Know Nothing About
    So, whether you’re looking to hire a new employee, outsource a function, or simply buy something from a vendor in an area where you lack sufficient knowledge, it’s important that you abide by a process that will maximize the probability of success. It’s no surprise that he calls his process The Results-Based Hiring Process.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Automation, Process] Learn From Annoying Mistakes Marketers Make
    The Solution: Ensure your marketing automation process is properly segmented and maintained, plus the customer’s journey and their identity is fully mapped out within your system. Remember : Ensure your marketing automation process is properly segmented and maintained. Ford Channel: 725,904 views.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Automation, Process] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    You want to keep leads educated and openly talk to them about the issues you know they are facing to keep them engaged. 3) Marketing Automation System The reality is that leads can be nurtured using only an Excel spreadsheet and a simple email client like Outlook. CRM software is used to support these processes. On Twitter or Facebook?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Automation, Process] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    Clearly these Top Performers are successful, but they also deal with many people, process, and technology challenges that prevent them from achieving all their goals. Agency partners can be a great option for creating ongoing customer engagement campaigns in marketing automation, for example. And the biggest issue? The People Problem.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 23, 2015
    [Automation, Process] Why Your Team Needs a Lead Scoring Model
    Lead scoring allows businesses to standardise and speed-up this process, which means sales teams will always have the hottest leads in their hands. The process usually involves continuous testing and refinement with the sales team. Marketing Automation Marketing Automation Process (MAP How does lead scoring work?
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Automation, Process] Callers Are Ready to Convert, Make Sure You’re Ready to Talk
    Do you have an efficient process in place to connect callers with the right agent right away? Related Stories Lets Get Personal: Customizing the Call Experience for the Consumer Top 6 Signs Your Marketing Needs the Touch of Voice-Based Marketing Automation 5 Famous Movie Quotes that Prove VBMA is the Perfect Valentine. Click-to-call.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Automation, Process] Demystify & Define Your Marketing Strategy
    For now, let’s define strategy as: a process of using knowledge to drive action. The  process  in this case would be exploring these nurture options, and the  action  would be agreement on a nurture design. Marketing Automation Deployment Strategy. This is a strategic question. Marketing Analytics Strategy.
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 20, 2015
    [Automation, Process] Skeptical, Informed Buyers vs. Excited, Uninformed Buyers – A Tale of Two Journeys
    Lead Scoring Weighs Buyers on What they Know – Not What They Feel: Lead scoring research shows that among Best-in-Class marketing automation users, 68% report leveraging lead scoring functionality in their marketing efforts. Who would you choose? Your choice, however, doesn’t exist in a vacuum. Demand Generation Trending
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Automation, Process] Tracking Mobile Call Conversions from Google Call Extensions
    Tracking and analyzing mobile call conversions from search results Call attribution and automation technology allows marketers to track and analyze the smartphone users that click on their mobile call extensions and have a conversation with their business. As a result, the number of phone calls stemming from mobile search is exploding.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Automation, Process] Tracking Mobile Call Conversions from Google Call Extensions
    Call attribution and automation technology allows marketers to track and analyze the smartphone users that click on their mobile call extensions and have a conversation with their business. Call recordings, how callers navigate through IVR menus, and the geo-location of the caller all provide useful signals in this process. Ifbyphone?s
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Automation, Process] Email Deliverability Mystery: Where Does Missing Mail Go?
    When you hit “send,” many email service providers (ESPs) and marketing automation companies will first bounce the lists you are sending to up against your own suppression lists (opt-outs, hard bounces, blocked domains) as well as the ESP’s own global suppression files (yes, they have such things). Your email is ready to go. No guarantees.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Automation, Process] Social Selling 101 – 3 Social Technologies To Get You Started
    When you start out  social selling , don’t automate any of your processes. Begin with automation. Note: we aren’t making rockets with this piece of the sales process, but you will need to automate as your following increases. Keep in mind that automation is for (ONLY) posting. They are all easy to use.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Automation, Process] Let’s Get Personal: Customizing the Call Experience for the Consumer
    These automated surveys can route and qualify calls, process orders, survey customers, and more. With a voice automation solution, the answers to these IVR surveys can be used to route the call to the person best able to handle the call. Marketing has become extremely personal. And the best part about personalization?
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Automation, Process] Let?s Get Personal: Customizing the Call Experience for the Consumer
    These automated surveys can route and qualify calls, process orders, survey customers, and more. With a voice automation solution, the answers to these IVR surveys can be used to route the call to the person best able to handle the call. Marketing has become extremely personal. And the best part about personalization?
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