• BIZIBLE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Automation, Process] What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?
    Adaptive analytics requires the continuous processing of a ton of data, which until recently, was unfeasible for most organizations. With the growth of machine learning and the ability to process more data faster, adaptive analytics is increasingly a reality. Adaptive analytics is a new term for most B2B marketers.
  • LEAD LIAISON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Automation, Process] Why is Email Authentication Important?
    Marketing emails sent through your marketing automation software is a great example of an email sent outside of your company domain (yourname@yourcomany.com). Your marketing automation company should encourage you to add email authentication to your domain. Still don’t fully understand the concept? We can help break it down for you.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Automation, Process] Make the Shift from Automation to Engagement Marketing
    The concept of engagement goes beyond automation because it implies that marketers are responsible for delivering a captivating experience, not just a series of ongoing communications. Today’s buyers are highly informed and much farther along in the decision-making process before they ever reach out to your brand.
  • BULLDOG SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Automation, Process] Integrated: Modern Marketing’s Latest Buzzword
    You would probably focus on how you segment, score and qualify (or disqualify); how you seamlessly pass leads (and all of the data and insights you’ve learned along the way) to your sales team; and how you track and measure outcomes so you can optimize the process. great example— integrated. So exactly what does integrated marketing mean?
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • LEANDATA  |  TUESDAY, FEBRUARY 21, 2017
    [Automation, Process] “You Can’t Build a Walled Garden”
    For Zinsmeister, it’s all about the idea of “open” technologies. “In other words, tools that are built to essentially integrate with any workflow and process,” he explained. Like most movements, this one is starting quietly. There are growing pockets of discontent. In fact, it shouldn’t be. True innovation happens with the customers.
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Automation, Process] Major Changes Come to Content Marketing World 2017
    HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. A few months after every Content Marketing World, I review each and every survey response about the event.  In 2016, about 800 of the 3,600 attendees completed the survey. It’s like watching a video with both babies and puppies at one time. But I digress.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Automation, Process] 5 Smart Ways to Automate Your Marketing
    Marketing automation. Many companies start with a marketing automation pilot program. Writing a massive 40-page marketing automation plan is great, but sometimes it’s better to jump in and fail fast. Which processes would most benefit from automation? Here’s where marketing automation shines. How’d he do it?
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Automation, Process] What Makes Act-On Different?
    Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Marketing Automation act-on act-on software marketing automation
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Automation, Process] The Rise of Mobile Banking
    Turns out, I’m far from the only young consumer looking to escape the in-person process for the ease of mobile banking. Millennials aren’t the only generation choosing to automate their finances. I once made the mistake of visiting a bank to open a new credit card. wondered if there was an app I could have used instead.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Automation, Process] How to Run a Successful Webinar from Beginning to End
    Since most webinars have hundreds of attendees, you’ll want to simplify the process for your sales team, calling attention to those who require more immediate follow-up. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Plan Your Content. Promote Across Channels. Prepare and Go Live.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Automation, Process] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. Single customer view is clearly CDP territory, but the marketing automation and attribution are not. So what fooled me about Zaius?
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Automation, Process] 75 Interactive Infographic Examples to Inspire 2017
    One of the driving catalysts of this change is automation. This animated infographic provides a personalized insight into the likelihood that your job will become automated. LinkedIn has delivered hands-on interactive experience highlights trends and stats that show how important employee referrals in the recruiting process.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Automation, Process] The 17 Best Project Management Tools
    Sample review: “The video creation process can often be complicated…There are a multitude of project management and workflow challenges that put a premium on having an efficient collaboration mechanism in place. Effective digital marketing is a team sport. That’s where online project management tools provide value. AppStorm.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Automation, Process] Lead Nurturing’s Biggest Challenges
    Technology has allowed marketers to scale their lead nurturing campaigns with readily available automation tools and easy-to-use CRM software. Scale your efforts by using automated software as much as possible. You’re also missing out on a chance to maximize revenue from warm leads who are more likely to buy compared to new prospects.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Automation, Process] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Configure a string of automated social posts after articles publish. Expand your content’s reach by publishing a set of different automated social posts to intermittently publish within 2-3 weeks of the date of the article. 7. At which of the marketing funnel stages are prospects prepared for various types of outreach?
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Automation, Process] Scaling Inside Sales for New Product Introductions or Market Expansion
    After all, there’s a lot involved — creating a sales process, hiring and training sales people, and ensuring they have the tools they need to do their jobs efficiently and successfully. Outline Your Sales Process Because your sales process has implications on who you hire and the technology you select, start by defining it.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Automation, Process] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Techseen: One of the escalated trends in technology observed in the last few years is automation. Where do you see this process heading in the next five years? Zinsmeister:  In the next 5 years, we are going to see a reimagining of automation through AI and the power of data science. What’s your take? Zinsmeister:  Not at all.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Automation, Process] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    While the process is involved and complex, it’s incredibly rewarding and highly effective if done properly. There are two categories of hacks involved in the process — technical and strategic. These decisions will inform the rest of the process. This article is a guest post by Lauren Frye of Bizible. Like it? Hackies
  • HG DATA  |  TUESDAY, FEBRUARY 14, 2017
    [Automation, Process] Marketing’s Evolving Accountability and The Future of Content Analytics
    That was roughly 20 years ago, and since then, there has been significant growth in the number of business- focused software enabling and automating workflows. Automation feels rudimentary to us today, but two decades ago, it wasn’t. Read on for the rest of our conversation. What lead to the founding of Cintell? This can be tricky.
  • CONTENTLY  |  MONDAY, FEBRUARY 13, 2017
    [Automation, Process] 7 Things You Should Know Before Researching Content Marketing Solutions
    Sadly, this is how many first-time marketers approach content marketing solutions during their initial selection process. If not, they’ll likely include a number of other services such as strategy, asset management, workflow automation, and talent. Imagine you’re a tailor. What kind of pants?” Is it for a wedding?
  • I-SCOOP  |  MONDAY, FEBRUARY 13, 2017
    [Automation, Process] The rise of digital twins in the Industrial Internet of Things
    When you start hooking up physical assets to data sensing and gathering systems which are turned into insights and ultimately into optimized/automated processes and business outcomes, as we do with the Industrial Internet of Things (among other things), there are quite some new possibilities that arise, to say the least.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Automation, Process] The Branding Process for Professional Services Firms
    The branding process is a systematic approach to creating and promoting a firm’s brand. The brand building process can be applied to either the development of a new brand or the rebranding of an existing firm. But what about the “branding “process”? What is the branding process? When do you need the branding process?
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Automation, Process] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    However, agencies need to adapt too – and recognise the complex agency ecosystem in play for many clients, which calls for new roles, processes and measures of success. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services. Innovation' of the week.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 10, 2017
    [Automation, Process] Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing
    It has since expanded from list gathering to all stages in the Account Based Marketing process, sprinkling in dashes of artificial intelligence at every step along the way. Nearly every vendor who does this applies some form of natural language processing to extract information from unstructured sources. Lead Genius is a good example.
  • ACT-ON  |  FRIDAY, FEBRUARY 10, 2017
    [Automation, Process] 7 Steps to Achieving Optimal Sales & Marketing Alignment
    Companies with “dynamic, adaptable sales and marketing processes” reported an average of 10% more sales people on-quota compared to other companies, according to CSO Insights. True alignment involves many things: shared goals, common milestones and metrics, smooth business processes, and smart technology investments. Oil and water.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 9, 2017
    [Automation, Process] Behind the scenes at VerticalResponse: Designing the new email editor
    We’re very focused on email automation, personalization, recommendations, and building great, responsive emails. Have you heard? We’ve just released a new email editor that makes customizing and sending campaigns easier than ever. But we were wrong. What we learned is that people wanted more design flexibility.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Automation, Process] Why You Need Inbound Marketing Experts vs. Doing it Yourself
    It is a strategic method of drawing customers to a company’s products and services through providing content where and when the prospects want it and then nurturing them through the sales process. Inbound is an involved process. Inbound marketing is one of the most effective means of lead generation in the online world. Experience.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Automation, Process] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    Rather than relying on human intuition to inform their processes, these early adopters are leading the arms race for data by reinventing how their businesses operate based on intelligence that’s generated by AI and other related data science techniques. Use analytics to inform sales follow-up. Tap into AI for expansion into new markets.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Automation, Process] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    Rather than relying on human intuition to inform their processes, these early adopters are leading the arms race for data by reinventing how their businesses operate based on intelligence that’s generated by AI and other related data science techniques. Use analytics to inform sales follow-up. Tap into AI for expansion into new markets.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 7, 2017
    [Automation, Process] How to Run a Webinar: Syndicate Webinar Content
    The last step of the process is to syndicate your content. Place the white paper on your website as Trackable Content in your marketing automation system and gate the content. Interested in a demonstration of our robust marketing automation tool? This is the ninth and final installment in the series  How to Run a Webinar.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Automation, Process] 18 Productivity-Boosting Bots for Marketers
    Built to integrate with existing platforms -- usually those used for messaging -- many of them now automate tasks for which marketers have long lamented the time-consuming nature. What Bots Do. A bot is a type of automated technology that’s programmed to execute certain tasks without human intervention. Slack. Free | Slack. 10) Meekan.
  • KAPOST  |  MONDAY, FEBRUARY 6, 2017
    [Automation, Process] 3 Brilliant Content Marketing Tactics to Try
    Like any marketing discipline, success from content comes from precisely crafted, repeatable processes. Because this planning process was additive, EveryoneSocial was able to create its blog posts, ebooks, and workshops with a clear long-term goal in mind—minimizing potential risks for creating content that flops. Hit a nerve.
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Automation, Process] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process. Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Filling the Gaps.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2017
    [Automation, Process] Spamhaus Risk and the Future of Email Acquisition
    This can be another effective deterrent to automated scripted bot signups. Getting email delivered to the inbox is critical to this process. Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Innocent Victims.
  • KAPOST  |  FRIDAY, FEBRUARY 3, 2017
    [Automation, Process] Why Relevance Outsmarts Personalization in B2B Marketing
    Automated personalization (like creating a custom greeting on your website based on the time of day, or targeting a message based on geo-location) can be effective to a point. Study the people who are engaging with your brand at various stages in the buying process, and  craft detailed personas  to represent groups with shared traits. You’ll
  • KAPOST  |  FRIDAY, FEBRUARY 3, 2017
    [Automation, Process] Why Relevance Outsmarts Personalization in B2B Marketing
    Automated personalization (like creating a custom greeting on your website based on the time of day, or targeting a message based on geo-location) can be effective to a point. Study the people who are engaging with your brand at various stages in the buying process, and  craft detailed personas  to represent groups with shared traits. You’ll
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 2, 2017
    [Automation, Process] Chatbots: Marketing Tools You Can Fit into Your Content Strategy
    Now, thanks to Facebook launching chatbot support for its messenger service back in April 2016, more companies than ever are embracing the automated customer service platform to reduce some of the human burden on the more tedious elements of their content strategy. Sounds like a dream, right? Only catch: how do you feel about robots?
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Automation, Process] How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]
    New types of jobs and processes will be created, and different skills will be required by the rise of AI. The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses -- and for good reason. In 2016 alone, at least 40 AI companies were acquired. EST (8 a.m. PST, 4 p.m. Business Daily Promo
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Automation, Process] The 24 Best Email Marketing Tools
    Sample review:  MailChimp’s “focus is on automating your email marketing, as its name suggests. Which means personalisation, automated “Welcome!” Gmail tool that sends friendly automated follow-up messages to your email recipients, customized to appear as if you sent the email yourself. Google Review Count:  446.
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 1, 2017
    [Automation, Process] Content Automation is the Future of Content Creation
    Why Agencies Should be Using Content Automation. That’s where Content Automation comes into play. Content Automation: Why Marketers and Agencies Should be Taking Advantage of It. From management and creation to delivery and publishing, antiquated content processes are getting in the way. Adaptive Content is a requirement.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Automation, Process] The One 2017 New Year’s Marketing Resolution You Must Keep
    Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time? This year, make sure that the one new year’s resolution you keep is to maximize your brand message with a robust marketing automation platform. Bonus Tip: Learn from Top Marketing Automation Influencers.
  • 3D2B  |  TUESDAY, JANUARY 31, 2017
    [Automation, Process] Customer Centric Selling: The #1 B2B Sales and Marketing Trend in 2017
    What is the buying process? When they’re focused on winning a sale, it’s easy for them to lose sight of potential flaws in the sales process. They’re more likely to put your customers at ease than a professional they dealt with in the buying process. Customer-Centric Businesses Will Win. Businesses Struggle to Deliver.
  • BIZIBLE  |  TUESDAY, JANUARY 31, 2017
    [Automation, Process] 7 Myths about Account-Based Marketing for the Unconvinced
    However, the difference is how that process is accomplished -- what the outreach and engagement looks like and how those interactions are tracked and reported. When sales works in a lead-based system, each lead is an isolated entity, separate from his/her company and his/her interactions with their coworkers during the buying process.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2017
    [Automation, Process] Where Are You on the Marketing Maturity Curve? [Report]
    My favorite section of the report is the one on marketing technology since I’ve been marketing various kinds of software throughout my entire career, and I’m fascinated by how technology continues to both improve and disrupt business processes across the organization, particularly in marketing. Marketing Automation b2b Consumer
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Automation, Process] The Essential Artificial Intelligence Glossary for Marketers
    Bots (also known as “chatbots” or “chatterbots”) are text-based programs that humans communicate with to automate specific actions or seek information. It’s the interdisciplinary study of the mind and its processes, pulling from the foundations of philosophy, psychology, linguistics, anthropology, and neuroscience. Algorithm.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Automation, Process] The 29 Best Web Analytics Tools
    But with the arrival of Google Tag Manager, the process has been streamlined.” —  smart data discovery service in the cloud, IBM Watson Analytics guides data exploration, automates predictive analytics and enables effortless dashboard and infographic creation. ” Analytics tools can ultimately help measure ROI. 10) Mixpanel.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 30, 2017
    [Automation, Process] This is the week that was in B2B: from MailShrimps to Robot media buyers
    Worth checking out before IBM Watson steals all these ideas and uses AI to create a 100% automated startup to clean up. Like the need to align with the buying process, not the selling process. goes to Marketing Land as it looked to set the record straight on how much B2B companies should be investing in digital marketing.
  • ACT-ON  |  MONDAY, JANUARY 30, 2017
    [Automation, Process] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    And the secret weapon is marketing automation.  Gleanster  found that 74% of top-performing companies use automated lead nurturing. Among average- or lower-performing companies that use marketing automation, two-thirds of them fail to leverage the platform’s lead nurturing capabilities. Nurture Metrics.
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Automation, Process] 2016’s Must-Read List for B2B Marketers
    How to Find a Marketing Automation Platform That Grows With You Marketo. If you haven’t selected a marketing automation platform (MAP) that scales with your business, this blog walks you through nine considerations (both short-term and long-term) that you should incorporate into your evaluation before you commit. . The good news?
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Automation, Process] Why Atlassian will be a $50+ billion company in 10 years
    With JIRA, Atlassian built a very extensible framework not just for product development but for prioritizing any project task or ticket and for creating automation via triggers and workflows. CRM In the News Marketing Automation Thought Leadership UncategorizedRecently, Atlassian made a very smart move by acquiring Trello.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 26, 2017
    [Automation, Process] 3 Steps to Reduce Churn and Increase Revenue
    Outline processes: It’s important to determine not just where your customer lifecycle begins and ends, but highlight the stages that connect marketing and sales efforts. Step 2: Run Automated Campaigns Throughout the Customer Lifecycle. The ideal churn rate would obviously be 0% (i.e. Step 3: Measure and Optimize. Opportunities.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 25, 2017
    [Automation, Process] The Undeniable Benefit of a Consistent Cross Channel Marketing Message
    Multiple Channels Consulted for the Purchase Process. The reason why this approach seems to work so well is because consumers actually use multiple channels when they go through the purchase process, including search engines, brand websites, and customer reviews as well as social media, blog posts, and mobile channels.
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 25, 2017
    [Automation, Process] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    Although the CDP industry today is roughly the same size as the B2B marketing automation industry in 2011*, it has vastly lower awareness. There are substantial differences among CDP products — much greater than among marketing automation systems, which quickly converged on a standard feature set. But let’s not get too excited.
  • PUREB2B  |  MONDAY, JANUARY 23, 2017
    [Automation, Process] 10 Brands Show Us How Email Marketing is Done
    People are aware that emails sent by companies are automated, but this message seems to break conventions. So it may be automated, but it maintains a personal touch thanks to its clever use of language that makes you feel as though you’re having a casual chat with Dave. Drift – Break The Ordinary. Image Source: Drift ).
  • CONTENTLY  |  MONDAY, JANUARY 23, 2017
    [Automation, Process] Why We Stopped Using the Word ‘Authentic’
    Calling out blacklisted words became a subtly important part of that process. Having this automated assistance ready for me on every draft saves time and simplifies the approval process. Every night, when I come home from work, I walk by a little billboard in the Hoboken PATH station that makes me gnash my teeth.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Automation, Process] How to Leverage Intent Data to Drive More Revenue
    Using a marketing automation platform, you can then track their page views. For example, if the person reading this blog is a marketing professional, it’s possible they are in the process of evaluating a product that leverages intent data. One method that continues to pique interest is intent data. How to Use Intent Data. The problem?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Automation, Process] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    Ads Powered by Artificial Intelligence: In the last few years ad targeting, bidding and buying has become much more automated and machine powered. Programmatic ad buying companies are growing fast and Google, Facebook and others are putting more and more machine learning into the targeting and bidding process. Source: Facebook.
  • ACT-ON  |  MONDAY, JANUARY 23, 2017
    [Automation, Process] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    According to  Marketing Automation Trends Report 2014  from Pepper Global, B2B marketers indicate that the most important benefit of marketing automation is the ability to generate more and better leads. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads.
  • ETRIGUE  |  FRIDAY, JANUARY 20, 2017
    [Automation, Process] The value in anonymous visitor tracking. Part two
    Tracking anonymous web visitors using marketing automation is very important to any organization that relies on the web as a means to provide information to prospects. Marketing automation systems will usually provide the company name, location, and show you the content and pages that were viewed on the site. Account-based marketing.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Automation, Process] 5 Steps to Kickstart Your Account-Based Marketing Program
    For example, let’s pretend you launched a new solution that integrates with a certain marketing automation provider. Thus, it’s imperative for your team to identify multiple contacts in an account, as participation in the purchasing process is increasing. Author: Hila Nir The value of account-based marketing (ABM) is undeniable.
  • DISCOVERORG  |  FRIDAY, JANUARY 20, 2017
    [Automation, Process] Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things
    After analyzing, processing, and summarizing survey responses, the same advice I had received over a decade ago emerged as the overarching theme for the report—high growth companies do hard things. Thirteen years ago, I sat down with a mentor who gave me some very memorable and sage advice. The Fastest Growing Companies Do Hard Things.
  • ACT-ON  |  FRIDAY, JANUARY 20, 2017
    [Automation, Process] Rethinking the Role of Marketing in B2B Customer Engagement
    Our processes are inefficient – 58%. Use centralized marketing technology: Top Performers are 20% more likely than the average organization to currently use marketing automation technology. Critically, marketing automation integrates with CRM so leads can flow seamlessly across the customer lifecycle.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Automation, Process] 4 Data-Driven Ways to Create More Targeted Ad Campaigns
    The driving force behind this seismic shift is data -- the collection of it, tools to analyze it, and automation algorithms that use it to capture and nurture the best leads. Programmatic buying is an automated method of purchasing digital media in real-time that is easily adjustable. Digital marketing is undergoing a revolution.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 19, 2017
    [Automation, Process] How To Maximize Your ABM Investment With Better Data
    The truth is that ABM is a process that can align sales and marketing only when given the right inputs. In either of these cases, poor data quality can prevent the realization of benefits from an ABM process. What has account-based marketing done for me lately? This was down from 34% in 2015. Account-Based Marketing
  • INFER  |  THURSDAY, JANUARY 19, 2017
    [Automation, Process] Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]
    This week, we’re joined by Justin Norris, Solutions Architect at Perkuto to talk about how his experience with hundreds of Marketo-based sales and marketing stacks has given him a unique perspective on sales automation, lead routing, and architecting solutions that string together many technologies and systems to do awesome things.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Automation, Process] Tools and Tips for Outbound Sales Prospecting
    In this blog, I’d like to take it to the next level and touch on the importance of adding outbound prospecting into your sales development structure and processes. Ultimately, we are making inroads with our top prospects using our outbound prospecting process. We do everything with that in mind. Let’s dive in: Tools of the Trade.
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Automation, Process] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    —   Market intelligence data is integral to the sales development process. Data is critical to enriching the sales communication process, and our newly solidified relationship with HG Data enhances our customers’ ability to determine specific target accounts. Just a few years ago most sales outreach was automated.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Automation, Process] MarTech: Top 100 Influencers and Brands
    Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Automation, Process] 12 Questions You Need to Ask Before Hiring an SEO Company
    Google announced last year that they were in the process of moving to a mobile-first ind e x , making mobile optimization more important than ever. Look for companies that have a process for conducting a mobile audit of your site, and ensure your SEO agency can convincingly articulate why mobile is an important SEO consideration. 6.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Automation, Process] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    Automation, AI, predictive analytics—what was once the realm of science fiction has now become reality for marketers. This is particularly true for Salesforce Pardot (pronounced par-DOT), the company’s marketing automation software product, which has data and advanced analytics as core features. That’s really what we see.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Automation, Process] 5 Insane Advantages of an Inbound Website Redesign
    What does your lead nurturing process look like now? Are you manually moving people in and out of different lists, emails, and processes — trying to figure out where the heck they are in the buying process so you can tailor to them? Let me ask: What are some of the biggest problems you're having with your website? Your website.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Automation, Process] Leveraging AI for Sales & Marketing – Beyond the Hype
    Although it’s easy to be enticed by the idea of fully-automated AI workflows or robot virtual assistants that are powered by deep learning and natural language processing (NLP), those technologies aren’t yet ready for implementation on a large scale. But what’s really possible and what’s still in the distant future?
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Automation, Process] 11 Free Sales Tools to Pump Up Your Pipeline
    The setup process is super quick too, as illustrated by this hilarious video: Owler. HubSpot has long been known as a leader in marketing automation, and their new HubSpot CRM tool is top-notch. Used for: Automating your scheduling, booking meetings. As a salesperson, you only get so many minutes in the day. We all do, really.
  • ACT-ON  |  TUESDAY, JANUARY 17, 2017
    [Automation, Process] What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise
    And if you’re interested, you can take our Are You Ready for Marketing Automation ? The reason why we need to exercise empathy is: If you ask customers what steps they went through in the buying process or you do focus groups, you find that customers actually don’t fully understand how they make decisions.”. assessment. Ask questions.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Automation, Process] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Including our sales team into the planning process allowed us to know what they consider a Sales Qualified Lead, who they typically like to talk to, and what types of questions interested prospects often have. Looping in sales team members during the content planning process get’s everyone on the same page. Please.” Theme.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Automation, Process] How Publishers Develop and Monetize Audiences with Digital Marketing
    For thousands or millions of audience members, that level of detail is unattainable unless you have a single hub for all your audience data that automates a cross-channel listening process in real-time and can incorporate other data sources to build a rich, complete profile for individuals within your audience. 3.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Automation, Process] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    Revenue information aids the content generation process by helping marketers create better articles and content downloads that resonate with target audiences. 1) Build Your SEO Keyword Strategy Around Revenue. This kind of full funnel insight drives a process of constant improvement in the quality of content. Now what? Conclusion.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Automation, Process] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Here’s to a brighter—and highly automated—future! Marketing Automation b2b Consumer
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Automation, Process] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    They'll help you break the process into manageable steps, with some helpful tools and resources to make it easier along the way. 6) Use your commute. Maybe that's why over half of us are excited by the prospect of automation replacing tedious workflow tasks. Productivity is one of those things that's too general to master quickly.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [Automation, Process] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    Segmentation in marketing is the process of defining and dividing a large market base into clearly identifiable segments that show similar needs, wants, or demand characteristics. Personalized Messaging Automation platforms enable marketers to add more personalization in marketing campaigns. Automate Your Marketing with ActiveDEMAND!
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Automation, Process] 8 Ways to Maximize the Value of Online and In-Person Events
    And, no matter what kind of gathering you envision, the right approach to data management and marketing automation can eliminate potential issues while maximizing your event ROI. Before taking an automated, data-driven approach to your event, consider these eight tips: 1 ‒ Establish your event marketing goals.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Automation, Process] Marketing Automation for Associations
    It's easier for them to achieve superhuman status when they get a little help – like marketing automation. Using a marketing automation tool to set up workflows can give your membership conversion efforts an exponential lift. What Marketing Automation Really Is. More Automation – More Metrics. Some Sample Workflows.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Automation, Process] Alicia Folwarski: Unleashed
    Today we’d like to introduce you to Alicia Folwarksi —the almost-model-turned-tech-pro who helps keep our marketing automation team ticking. native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified. You’re not alone!
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Automation, Process] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    Many of Hootsuite’s sales professionals use ViewedIt Enterprise to create fast, customized personal videos that stand out and bring the human element back into the sales process. ViewedIt makes this process as easy as a click, record, and share.” So we built ViewedIt,” says Michael Litt , CEO and co-founder of Vidyard.
  • HINGE MARKETING  |  MONDAY, JANUARY 9, 2017
    [Automation, Process] Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know
    Sales is the process of assessing the suitability of potential new clients, educating them about your firm and its services and persuading them to buy. Most people refer to this process as “closing,” and it is almost always a sales function. The disadvantages come from the need for two professionals in the sales process.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2017
    [Automation, Process] How Data Will Change Marketing in 2017
    The use of automation as described in the next section will also add to campaign production speed. Instead, marketers need to implement the tools, talent, and processes that extracts the best from this data to show them what their audience defines as “right” at that moment and going forward. Enhanced Content Relevance.
  • JUNTA 42  |  SATURDAY, JANUARY 7, 2017
    [Automation, Process] This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought
    Robert says the automated buying and selling of screen real estate immediately sets you up for fraud because no humans are involved in the purchase or selling. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include the history of video games and Generation Z.  Their target?
  • DISCOVERORG  |  FRIDAY, JANUARY 6, 2017
    [Automation, Process] The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016
    Rather, it’s about the execution of hundreds of ideas and process improvements by a dedicated and passionate team that has an all-in DNA and a company culture of relentless innovation. Launched a seamless integration of DiscoverOrg data with Tellwise’s, Outreach’s, and Salesloft’s SDR sales automation platform. Really? Period.”!
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Automation, Process] 10 New Year’s Resolutions to Improve Customer Experience
    Marketing Cloud*: Most execution is done at the sales automation or marketing automation level. Is it easy to create “Mutually Exclusive, Collectively Exhaustive (MECE) segments on buy-stage in my marketing automation tool? Automated – using Natural Language Processing and Machine Learning technology is rapidly.
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Automation, Process] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Including our sales team into the planning process allowed us to know what they consider a Sales Qualified Lead, who they typically like to talk to, and what types of questions interested prospects often have. Looping in sales team members during the content planning process get’s everyone on the same page. Go do the thing now, please.
  • BIZIBLE  |  THURSDAY, JANUARY 5, 2017
    [Automation, Process] Central Account-Based Marketing Problem Solved With Lead To Account Mapping
    The sales process envisioned by Salesforce follows the flow seen below. This process works well for orderly and simple sales processes. The Lead Conversion Process In Salesforce Explained. And it’s always helpful to understand how technology makes it possible to do account-based marketing. direct mail). Conclusion.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Automation, Process] 7 Ways to Generate Leads on Social Media
    With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Special Offers. Polls and Surveys.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Automation, Process] 17 of the Best Tools to Find and Interview Remote Candidates
    Applicant tracking systems , which automate the recruitment process. VidCruiter can display your logo in the corner of the screen during a video interview, giving the process a professional, official veneer. Hiring only one person can be a long, involved process. You don’t know it yet, but you need Kelsey. right? Wrong.
  • CAPTORA  |  TUESDAY, JANUARY 3, 2017
    [Automation, Process] How To Choose an International Expansion Strategy
    Whether your intended countries speak the same language of your main market or not, you should never use automated translations to build your new pages. As we all know, SEO is a continuous and ever evolving process. What other factors have you considered as part of this process? Website Structure. Subdirectories (or subfolders).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 3, 2017
    [Automation, Process] Boxever Puts Airline Data in Context for Better Passenger Experience
    The event timeline captures both customer actions and system actions, such as running processes or changing data. The timeline can be displayed to customer service agents or used as inputs for automated decisions. Boxever can also integrate with order processing, loyalty, and other operational systems. office in 2014.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 3, 2017
    [Automation, Process] How to Cross the Marketing Skills Gap in 2017
    These will need to have some kind of formal credential process to be of any use on a resume or in a conversation with your manager, so make sure to read up on your programs value before committing. Ah, the new year. Packs of cigarettes are thrown away en masse. wave of new online dating profiles is born. Goals, Meet Credentials.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Automation, Process] How the Right Marketing Automation Platform Saves You Time and Money
    Successful marketers need marketing automation software that’s both powerful and easy to use, especially when they’re working in fast-growing businesses and have a broad range of responsibilities. inherited Marketo as our marketing automation platform, so that was the tool that was available to help me. TONY: What does Bluenose do?
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