• MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, AUGUST 26, 2015
    [Automation, Process] Quantifying the Value of Social Media Engagement in B2B Marketing
    value they can deliver in the process, the more likely they are to lift sales with. like Marketing Automation, Social Media. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, AUGUST 26, 2015
    [Automation, Process] Improving ROI with Marketing Optimization
    automation and interaction management tools – can further improve ROI. With the widespread adoption of automated tools, marketing organizations have. process. The optimization process also considers the element of time,” said Raj. and considers hundreds or thousands of variables – a serious processing task. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, AUGUST 26, 2015
    [Automation, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    marketing automation tools to allow tracking of. before they enter the active sales process. At every level of the sales process, interactive online. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, AUGUST 26, 2015
    [Automation, Process] Closing the Loop on Social Leads
    process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Indeed, building and. business.
  • MARKETING ACTION  |  THURSDAY, AUGUST 27, 2015
    [Automation, Process] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
    The tools include programs for data analysis, enterprise reporting, analytical processing, data visualization, and much more. Depending on the size of your organization, this process may be highly impractical. ” The techniques range from strategies such as mapping business objectives to choosing which data to analyze.
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Automation, Process] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    SaaS companies choose the length of their free trials based on their business process and the complexity of the product being demoed. For starters, we are going to focus on those users who have just started your free trial process. Now that your automated campaigns are set, it is pivotal that they are monitored and optimized.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Automation, Process] If You Blog And No One Reads It Does It Really Matter?
    Blogging is now a key performance indicator (KPI) for many modern marketers – to build solution awareness, engage customers and help the sales process. Yoast’s SEO plugin is the best source for automating your keywords strategy! 7. If you write a blog post and no one reads it, did you really write it? Blog Title (title tag, H1 tag.)
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Automation, Process] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    An unbalanced and unrealistic dependence on marketing automation tools is the bane of B2B lead generation. As too many people get involved with handling too many processes, the sales funnel starts to thin out and once interested buyers find other vendors who give them more time and attention. This is basic to lead generation!
  • BIZNOLOGY  |  TUESDAY, AUGUST 25, 2015
    [Automation, Process] ManageFlitter is my favorite follow/unfollow Twitter tool
    Account Manager ’s manually action every process. Feels a little like there’s a Mechanical Turk backend of some sort but the enture process is invisible to me. ManageFlitter must have read my article from last week and they came back to me with a solution. I Follow by Username. And they call it  Follow by Username. It works!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Automation, Process] Build Your Marketing Strategy Like a Construction Site
    but you will need people and tools—like marketing automations software, a CRM system, and social media accounts. Re-evaluate the process and the strategy and decide what needs to be changed. Author: Aseem Badshah Don’t let the title fool you. know what you’re probably thinking, “A construction site?! Not like that at all. Dig a Hole.
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Automation, Process] 5 Keys to Revenue-Boosting Demand Generation
    Marketing automation software is the key to scoring these leads without descending into a complex world of spreadsheets and a time-consuming welter of reports. Reporting software can speed the measurement process, allowing for near real-time feedback on marketing and sales performance. But demand generation is complicated.
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Automation, Process] Doing Quality Assurance Smarter … Fathom-Style
    Doing email smarter extends to our quality assurance process.  That’s where Fathom’s standardized QA process comes in. Through our QA process, we review every page to make sure it connects to your business strategy and offers a seamless user experience. Doing QA smarter means more than simple error-proofing. Rendering.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 21, 2015
    [Automation, Process] Why CMOs Need To Embrace Goal-Directed Customer Engagement
    Yet, in other surveys, consistently, more than eighty-five percent of marketers proclaim implementing digital and content marketing, as well as, marketing automation. It has taken a few years for this fact to settle in the minds of CMOs: traditional campaign marketing, however, digitized and automated, is simply not working.
  • THE FORWARD OBSERVER  |  THURSDAY, AUGUST 20, 2015
    [Automation, Process] How To Pitch Lead Generation Blogging to Old School Executives
    90% of companies lack necessary digital skills in key areas of social media, mobile, internal social networks, process automation, and performance monitoring and analysis ( CapGemini ). Are you frustrated trying to explain how a blog can generate leads? Start with the facts. Then use an old school example that was ahead of its time.
  • VIEWPOINT  |  THURSDAY, AUGUST 20, 2015
    [Automation, Process] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
    Pipeline management: What process do we have in place to ensure every lead is touched and routed to the next stage of the journey? Marketing and sales technology: Are our systems integrated and improving the efficiency and effectiveness of our lead-to-revenue process? Step 1 – Revenue Influencer Feedback. Step 2 – Data Gathering.
  • ANNUITAS  |  TUESDAY, AUGUST 18, 2015
    [Automation, Process] 3 Mistakes to Avoid When Developing a Demand Generation Strategy
    Marketing automation has forever changed the way B2B marketing is conceived and executed. In fact, the shiny new tactical capabilities that a marketing automation platform brings to the table can be so exciting that they often distract from deeper, more strategic planning that is essential for marketing automation to be effective.
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Automation, Process] The best automagical Twitter following tools for your business
    Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 18, 2015
    [Automation, Process] Emails That Encourage Customer Engagement
    Pro tip: Consider automating your welcome email. When you’re ready, use these step-by-step instructions to automate your emails through VerticalResponse. 2. Pro tip: Use tools to improve the registration process. How are you currently engaging your customers? What kinds of emails should you send? Welcome email.
  • KEO MARKETING  |  MONDAY, AUGUST 17, 2015
    [Automation, Process] Boost Conversion Rates with Predictive Lead Scoring
    If you aren’t familiar with the term, predictive lead scoring refers to the process of using statistical algorithms in conjunction with marketing automation systems to prioritize leads and predict behaviors. It also is able to take into account a number of buying signals that traditional processes cannot consider.
  • FATHOM  |  THURSDAY, AUGUST 13, 2015
    [Automation, Process] Overcome the Manufacturing Talent Shortage with Your Industrial Marketing Plan
    While many of the issues covered focused on revamping internal talent development processes, some major red flags that popped up throughout the discussions were recruitment, branding, and promotion. Robotics & automation, cloud computing & storage, additive manufacturing & 3D printing—the list could go on. Retiring workers.
  • LEADERSHIP  |  THURSDAY, AUGUST 13, 2015
    [Automation, Process] 7 Essentials of Your B2B Customer Self-Service Strategy
    Test your systems and processes, online, offline and on mobile channels, to ensure that whatever your customers need to do in order to use your self-service tools, it is simple, straight-forward and quick. No matter how much and what you automate, know that when your customer needs a human interaction, nothing else will do. March 2015.
  • KEO MARKETING  |  MONDAY, AUGUST 10, 2015
    [Automation, Process] Great Customer Experience Still Key in B2B Marketing
    The downside: the more communication options we have, and the more automated those processes become, the less personal attention we can give to each person we contact. Yes, personalization is becoming increasingly important in marketing processes, particularly with regards to email. B2B Marketing marketing strategy
  • MARKETING ACTION  |  MONDAY, AUGUST 10, 2015
    [Automation, Process] How Important is Lead Scoring?
    In simple terms, lead scoring is a tracking system for the qualification process. As you might imagine, lead scoring is a tedious process, and not everyone is convinced of the benefits. Even if you’re on board and planning to automate the process with lead generation software , it’s important to define clear goals and success factors.
  • SYNECORE  |  SATURDAY, AUGUST 8, 2015
    [Automation, Process] The Easiest Way to Implement Inbound Marketing
    Once you’ve taken an audit of your website and dug into the analytics to see exactly how it’s performing, you’ll be able to better understand what your action items and goals will be when you move to Step 2 and beyond in this process of implementation. A high percentage of people still have no clue what inbound marketing actually is. Thanks!
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 7, 2015
    [Automation, Process] Goal-Directed Decision Making Drives B2B Buying And Selling
    At the core of buyer persona development is the use of a goal-directed research and modeling methodology designed to move beyond just understanding the process of decision-making.  It is intended to identify and illuminate goal-directed motivations and emotions, which reveal insights into why and how decisions are made. Demand Generation
  • MARKETING ACTION  |  FRIDAY, AUGUST 7, 2015
    [Automation, Process] How to Perform an Onsite Audit for SEO, Part 4: Improvement
    Google’s Search Console and Bing’s Webmaster Tool dashboards, as well as website analytics programs (such as Google Analytics) and marketing automation platforms create an abundance of information. Your work is never done, from strategy development on through measurement the process is symbiotic and ever-evolving. No one knows it all.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 6, 2015
    [Automation, Process] Take Marketing Automation Further and Automate Lead Distribution
    We’re providing an array of marketing and sales tools and leveraging channel marketing automation to deliver the content and resources our direct sales teams and channel partners need to engage and nurture prospects through the sales cycle. Marketing Automation Marketing CloudCall it the secret sauce for winning the channel game.
  • MARKETING ACTION  |  THURSDAY, AUGUST 6, 2015
    [Automation, Process] Are You Ready for Marketing Automation? Here’s How to Find Out
    Since you’re reading this blog, you probably already know what marketing automation is and what it does. (If not, here’s a really good place to learn more.) And besides, every path to marketing automation is different. Is your sales process complex and lengthy? This is an area where marketing automation solutions really shine.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Automation, Process] B2B Digital Marketers Excited About ROI of Content
    This suggests that they envision devoting a lot of time upfront into planning and setting up the content strategy, but eventually reaching a point where the process is more automated or routine and thus requires less time and legwork. Content Marketing content marketing marketing firms
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Automation, Process] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    Intelligent, self-learning automated customer service and engagement engines, for example, can make a great addition to your technology stack, allowing you to provide swift, efficient, round-the-clock service to your customers, without compromising quality. In today’s business landscape, competitors are only a few clicks away.
  • BIZNOLOGY  |  TUESDAY, AUGUST 4, 2015
    [Automation, Process] Your social media marketing automation solution
    So, social media automation is key. Automate Even if You Have a Crack Team in India. So, unless your crack team is at least in India (GMT +9) — which is likely and pretty common — then you’re going to need some automation to hit those morning and Sunday hours. Some say from 9-midnight on Sunday. and 4:00 a.m.,
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 4, 2015
    [Automation, Process] Lincoln Electric Changes Perception Of Industry With Brand Storytelling
    Johnson: Tell me about the process that took you from idea to execution. We knew that one of the biggest challenges we faced was not in the idea of creating a magazine, but keeping its mission pure, so we wanted to keep a lot of hands out of the process until we had something tangible. Craig Coffey, U.S. talked to Craig Coffey, U.S.
  • MARKETING ACTION  |  TUESDAY, AUGUST 4, 2015
    [Automation, Process] Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process
    Part three outlined the steps to designing a successful lead process. Once a qualified lead has been identified, the next step is to create a lead handoff process where marketing hands the qualified lead to sales so that sales can follow up on it. You can create an automated process to alert sales that they have a new qualified lead.
  • HINGE MARKETING  |  MONDAY, AUGUST 3, 2015
    [Automation, Process] The Future of CPA Marketing
    Today, many professional functions that were once performed by humans are automated. In CPA marketing, it is now possible to automate marketing functions, and measure and track more of the business development function. Firms’ online presences are assuming a greater role in the selection process for professional services buyers.
  • FATHOM  |  MONDAY, AUGUST 3, 2015
    [Automation, Process] Pitch Prospects Perfectly with Personas
    As sales leaders, we coach our sales team to follow a strict and disciplined data-driven sales process (e.g. Do we spend enough time helping them understand the buying process and digging into the buying signals harvested from digital data? Powerful Sales Toolkit. Personas: Shorthand for Prospect Identification.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Automation, Process] The Marketing Stack for Publishers: What Tools Do You Need?
    At the top of the funnel (TOFU), a user is trying to find a solution to a problem, and they need information and education to help them with the process. This is arguably the most important part of the conversion process, because you as a publisher want to help your advertisers be the ones chosen to fill that hole. Automated Emails.
  • MARKETING ACTION  |  MONDAY, AUGUST 3, 2015
    [Automation, Process] Buying Marketing Technology: Whose Recommendations Do You Trust?
    And, you generally don’t have a lot of helpful resources, according to David: Corporate IT departments often can’t help because they lack deep expertise in marketing systems, and they may not understand your processes. As an example, suppose you’re upgrading from an email system to a marketing automation system. So what’s the fix?
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Automation, Process] Changing the site and changing the game for Intelliflo
    It allows advisory businesses of all sizes to access their data wherever they are, automate admin-heavy processes and stay compliant with the latest regulations. The change in strategy and surge in performance has galvanised the way the new business process is resourced and planned. Previous site hompage. B2B Marketing
  • VERTICAL RESPONSE  |  FRIDAY, JULY 31, 2015
    [Automation, Process] How to Use Follow-Up Emails to Get More Opens [VIDEO]
    In this episode of Tips in 2, we jump into what follow-up emails are, how VerticalResponse has automated the process for you, and how easy it is to touch your non-responders a second time. Our recent blog post on how to be an email marketing superhero reveals how to get a 30% lift in email open rate. All rights reserved.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 31, 2015
    [Automation, Process] [Ebook] How Marketing Automation Empowers Small Teams
    Whether it’s creating batch and blast emails, working off of spreadsheets, or searching through data in order to understand which channels are the top performers, small teams have manual processes down pat. The answer is to automate their processes. Enter, marketing automation! Marketing Automation b2b Consumer
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Automation, Process] How to Get a Bigger Bang from Your Press Releases
    Check in the process that you hyperlink each and every channel you mention, to make it easy for readers to follow you. You can use a system like Act-On to steward influencer relations – by sending out press releases and pitches via marketing automation. Press releases drew eyes. They were go-tos for information. But there’s still hope!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Automation, Process] The Path to Adaptive Marketing: An Introduction
    Data science and automation play a part in solving this problem, but that’s only part of it. My definition of adaptive marketing is the use of data, technology and processes to build customer experiences that evolve instantly based on the behaviors, interests and needs of real people. They must adapt. Actionable Audience Data.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2015
    [Automation, Process] 3 Actions for Marketers to Take During the Dog Days of Summer
    Re-evaluate your marketing process. The slow season is also a good time to take a look at the big picture of your marketing and sales process and try to make corrections and improvements. Have customers complained about any aspects of your marketing process? Revisit old business leads and unfinished projects.
  • MARKETING ACTION  |  THURSDAY, JULY 30, 2015
    [Automation, Process] Marketing Automation for the New Buyer’s Journey
    And they’re taking control of their own buying experience: 78% start the buying process with a web search, and 50% research through peer reviews, blogs, and news sites before engaging directly with companies themselves. Buyers have unprecedented, unlimited access to information and choice, giving them full control of their buying process.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Automation, Process] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    It is a dimension that is vast and chaotic and as timeless as the sales process itself. We can easily process things that have a beginning, middle, and end. Ask them if you can provide them with anything else that would help them in their decision-making process. This is the 4 th dimension of the sales funnel. So what do you do?
  • B2B LEAD BLOG  |  WEDNESDAY, JULY 29, 2015
    [Automation, Process] Marketing to Inactive Leads – Why Don’t They Respond?
    The process of analyzing all of your marketing programs to determine which ones drove the most sales conversions is not only a continual process, but a necessary one. B2B Lead Generation B2B Marketing Ideas Marketing Tips data management lead nurturing lead re-engagement marketing automation nurture programs
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Automation, Process] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Traditional advertising techniques will only take people part of the way down the decision-making process. Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Automation, Process] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Is our marketing budget and campaign planning process making the right use of customer data? Is there sufficient transparency and visibility in our marketing process to facilitate 360° customer interactions with our brand? Is our Sales and Marketing aligned to take advantage of automation and nurture quality leads? Is there one?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Automation, Process] The Big Myth About Buyer’s Journey in the Digital Age
    According to SiriusDecisions 2015 Buyer Study, buyers classify “sales presentations” more meaningful or impactful than the traditional marketing assets like whitepapers, infographics, eBooks and Webinars during their buying process. Here’s what you need to know about the content they presented: Don’t believe the 67% stat quoted everywhere.
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Automation, Process] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Marketing automation platforms (MAPs) are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools. Automated lead management , including qualification and hand-off to sales. Could I use that?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 27, 2015
    [Automation, Process] The 3 Biggest Problems With Lead Nurturing
    Marketing automation and lead nurturing seem to go hand-in-hand. Marketing Automation Does Not Equal Lead Nurturing. Multiple studies show that those who have purchased marketing automation do so because of the lead nurturing feature. Lead Nurturing Marketing AutomationWhere is the disconnect? This is not lead nurturing.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Automation, Process] Why Personas Fail
    In reality, organizations are struggling to realize value from buyer personas as they relate to a complex sales and marketing process. What’s worse, without refreshing personas on an ongoing basis, you may miss critical new influencers that emerge in the buying process. Why is this the case? Personas fail: 1. It’s 10am.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Automation, Process] How to Earn Subscription Renewals Without Lifting a Finger
    How do you not only increase renewals, but actually make this process more hands-off than ever? Here are several steps you can take to start building a self-perpetuating subscription renewal process: Unify Your Database. Done manually however, this process is nothing short of a nightmare. Renewals can be difficult though. Medi
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Automation, Process] Email Marketing ROI: Measure with Ease Using HubSpot
    HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Don’t believe me? Step 1: Understand the Investment.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Automation, Process] The Content-Ready Buyer Persona
    Rather than “inefficiency” which doesn’t do much to illustrate a specific problem, a good example of this would be “lack of automated workflows adds months to product launches.”. 3. What could keep this persona from taking the next step at each stage of the buying process? You can watch the recording here if you missed it. Objectives.
  • MARKETING ACTION  |  FRIDAY, JULY 24, 2015
    [Automation, Process] Blue Mountains School Drives Enrollment and Revenue with Marketing Automation
    But the rewards of customizing content and campaigns to your customers are immense, especially when you can automate the process. This is a case where marketing automation really shines. Automating the Process. Currently they send about 1,000 recruiting emails a month through their automated programs.
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Automation, Process] Why Marketing Should Have a Quota
    To develop that relationship, Marketing needs a process in place to score leads. Tracking Revenue Goals with Marketing Automation. In fact, most companies that use marketing automation use it as a basic email distribution system. Many marketing professionals would say it’s not possible or desirable to meet a quota.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 23, 2015
    [Automation, Process] Will the last person in Marketing please turn out the lights?
    The age of automation is well and truly here. According to Deloitte , about 1 in 3 jobs in the UK are at high risk of disappearing in the next 10-20 years due to automation. Jobs paying less than £30k are 5x more likely to be automated than those paying £100k. For sure, marketing automation is already a big deal.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Automation, Process] 7 Lessons To Help You Produce Content That Converts
    Are new age digital marketers keen on knowing the latest product features of a new content automation tool, or would they prefer to read about case studies on which marketing strategies worked for other competing brands in the industry ecosystem? But what exactly is content that converts? What gets measured, gets managed”. Peter Drucker.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 22, 2015
    [Automation, Process] Interview with Gregg Thaler from RingLead
    CRM and marketing automation are merely vessels, it is the data they contain that is the true treasure. What do you get from an automated process when you put garbage in? What I’m talking about is first the batch normalization of an org’s data and then the automated enforcement of data standards with technology.
  • VIDYARD  |  WEDNESDAY, JULY 22, 2015
    [Automation, Process] 5 Things you Need to Consider when Building a Marketing Tech Stack
    And in less jargon-y terms, it’s a combination of (generally) software that helps marketers optimize processes throughout the buying cycle. From social management to email automation and through-the-funnel analytics, many organizations have a plethora of tools making up their marketing tech stack. Getting a Handle on Your Own Stack.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Automation, Process] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    Implementing automated features make attracting and maintaining customers a snap. In this guide, we’ll cover the specific automated steps you can implement for email and social media marketing. Before we start, let’s talk about the top four benefits of automation so you understand why it’s so valuable: 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Automation, Process] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    In the data scoring process, you define the rules. The lead scoring process allows you and your sales reps to focus on the best leads, or those with the highest potential to convert by simply looking at a leads cumulative score. Author: Joe Ariganello Sometimes it seems that our lives are just one big scoreboard. What entices me?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 22, 2015
    [Automation, Process] Manufacturers: Are you Using Marketing Automation Tools?
    To keep our sanity in trying to keep up with and engage potential customers, it makes sense to use some sort of marketing automation tools to help the process. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. And there are plenty of options out there:  Marketo and Hubspot being two of the better known. How do you handle them?
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Automation, Process] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Choose Your Marketing Automation Platform : Marketing automation platforms like Pardot or Marketo offer powerful features such as identifying anonymous visitors on a website and even serving dynamic content in real-time based on unique characteristics of a visitor. But to B2B marketers, this IS a big deal. DemandBase Demo. Adroll Demo.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Automation, Process] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Choose Your Marketing Automation Platform : Marketing automation platforms like Pardot or Marketo offer powerful features such as identifying anonymous visitors on a website and even serving dynamic content in real-time based on unique characteristics of a visitor. But to B2B marketers, this IS a big deal. DemandBase Demo. Adroll Demo.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 20, 2015
    [Automation, Process] How to Match Great Content to Your Sales Funnel
    There's a long cycle that has a lot of money and resources at stake, so you need to nurture your prospects all the way through the process. In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Automation, Process] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    You can qualify your leads based on whether or not they share similarities with other leads that have closed into customers -- a process we call lead scoring. That may mean setting up a process or automated workflow to nurture your leads or marketing qualified leads. What's missing? These goals are what drives your business.
  • MARKETING ACTION  |  MONDAY, JULY 20, 2015
    [Automation, Process] Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process
    With this post, you’ll find out how to design a successful lead process. The most basic version of the lead process tracks the flow of leads from the point at which they are generated, to the point at which they are passed to sales, to the feedback loop on lead quality. Automate the process. Define the steps.
  • WEBBIQUITY  |  SUNDAY, JULY 19, 2015
    [Automation, Process] The Business Revolution in Sales Acceleration
    Sales acceleration incorporates strategies that automate processes to reduce the required spend. These methods, combined with sales automation, increase the leads contacted and converted, while decreasing the resources required. Guest post by Sean Gordon. How much money does your business spend on new business outreach?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 16, 2015
    [Automation, Process] True Marketing Integration Still Eludes CMOs
    This excerpt from the guide speaks directly to this point: “Given the vast array of technology, data points, channels, and tactics available, new technology and marketing automation has stepped in to help CMOs bring all their activities together and support the delivery of the ultimate customer experience. Technology to the Rescue.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Automation, Process] Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines
    Before manufacturers invest millions in their assembly line machines, they start with process definition—a measurable lead lifecycle is no different. The hardest lead lifecycle work occurs during the early stages when organizations develop the processes and methodologies. Agree on and Follow Process. Align Sales and Marketing.
  • CMO ESSENTIALS  |  WEDNESDAY, JULY 15, 2015
    [Automation, Process] Lead to Close: Best-in-Class Sales Acceleration Techniques that Win
    Figure 2: Best-in-Class Lead Management: Better Process, Full Automation. Here, we see the dramatic deltas between top performers and under-achieving companies in their divergent survey answer options (1 or 5 on a 1-5 scale) around deploying processes and technologies that more effectively tee up the activities of B2B sales teams.
  • KAON  |  TUESDAY, JULY 14, 2015
    [Automation, Process] Five Tips To Make Your Content Stand Out From The Crowd
    When multiple senses are employed in processing information, the level of retention increases. The combination of well-designed text copy in concert with visuals dramatically enhances the cognitive processes used when reading or scanning documents, and this is incredibly useful for content marketers. Focus on engagement .
  • THE POINT  |  TUESDAY, JULY 14, 2015
    [Automation, Process] A Simple 2-Step Technique for Improving Lead Follow Up
    This is the point in the process – call it lead follow up – where a formal, systematic lead nurturing program can have the greatest impact on conversion rates. You can take this technique one step further by automating the entire BDR follow-up process. There is a better way. Step 1: Fulfill marketing content via email.
  • LEADERSHIP  |  TUESDAY, JULY 14, 2015
    [Automation, Process] What’s Falling Between the Cracks in Your Lead Generation?
    And yet, for many of us, the process of getting to know the customer seems to be a continuous struggle. Unfortunately, very often, it is the one thing that falls between the cracks in your lead generation process. Here is a good article with a review of the leading research and automation tools for B2B lead generation. Find out!
  • VIEWPOINT  |  TUESDAY, JULY 14, 2015
    [Automation, Process] PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
    We believe marketing automation has a place in the world, but we are aware that if it’s not properly utilized, it very quickly creates a whole lot of nothing. With marketing automation and data analytics, you start gathering the data needed to determine what went right or wrong. series of follow-ups to go over the process and progress.
  • MARKETING ACTION  |  TUESDAY, JULY 14, 2015
    [Automation, Process] Good Forms, Great Leads: How to Use Web Forms Strategically
    Lots of organizations make a common mistake: They wait until a prospective customer is 80% – 90% of the way through the buying process before they create an opportunity to get that prospect’s information using a “Contact Us” form. Known Visitors. But behind each mysterious website visitor is a real person with a pressing business need.
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Automation, Process] Here’s How to Create a Modern SEO Strategy That Works
    With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear. If a user types in “marketing automation”, is he looking for a definition? A free Does he want to hire someone to do marketing automation for him, or does he want software he can install himself? Ah-ha! Leads!
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Automation, Process] 5 Key Digital Marketing Hires Every Publisher Needs to Make
    Content marketing is a long haul process that requires continuous monitoring and testing of iterations to find the right formula for success. Marketing Automation Specialist. With the proper automation specialist and software, you can: Deliver a customized experience to a visitor based on what they do on your website. Media
  • FATHOM  |  SUNDAY, JULY 12, 2015
    [Automation, Process] 5 Tips to Creating Messages Your Consumers Can’t Refuse
    Some may just be starting the research process and want more information about their potential problems, while others may be at the bottom of the funnel, deciding if they should choose your brand or your competitor’s. Blog Feed Marketing Automation / Email MarketoIt’s time to be uncomfortably honest about your brand. Are you ready?
  • FATHOM  |  SUNDAY, JULY 12, 2015
    [Automation, Process] 5 Tips to Creating Messages Your Consumers Can’t Refuse
    Some may just be starting the research process and want more information about their potential problems, while others may be at the bottom of the funnel, deciding if they should choose your brand or your competitor’s. Marketing Automation / Email MarketoIt’s time to be uncomfortably honest about your brand. Are you ready? Here it goes.
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [Automation, Process] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Invest in IT architecture purpose-built for real-time processing and decision-making: distributed storage and processing, scalable analytical tools, and visual dashboards. percent. billion.
  • VIEWPOINT  |  THURSDAY, JULY 9, 2015
    [Automation, Process] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
    Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. It works like this: Inbound SDRs individually process as many as 800 leads per month. Miller compares marketing automation to fishing with a net and account based marketing automation to fishing with a spear.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Automation, Process] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Author: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. The changes required for marketing automation can’t be done effectively in isolation. Marketing Automation b2b Consumer
  • VIEWPOINT  |  TUESDAY, JULY 7, 2015
    [Automation, Process] PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]
    Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring. The Processing Instead of Qualifying Approach. This forces them to process leads as opposed to qualifying opportunities. Begin by having the proper processes and strategy in place. Part 1.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Automation, Process] 15 Habits of Highly Effective Content Marketers
    But how do we make those processes part of our mental frameworks? That's a powerful process because it trains me to spot patterns in what resonates vs. doesn't, and it helps me be a better creator and amplifier. 6) Obsess over quality. We all know it's important to create original, useful content -- ideally quickly and consistently.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Automation, Process] What’s Holding Your Publication Back From Going Digital?
    While you can theoretically market based on website behavior, subscription information, or any other data you might have on a particular reader, combining this data is a manual and very tedious process that doesn’t allow you to see more cause and effect or big-picture behavioral patterns. Reasons Digital Might Be Getting the Best of You.
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Automation, Process] Successful Sales and Marketing Alignment, Part 1: Get Started
    In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success. First, you have to agree on goals and expectations, and then you build a collaborative sales and marketing process. Design the lead process. The process is then automated.
  • CMO ESSENTIALS  |  FRIDAY, JULY 3, 2015
    [Automation, Process] What Modern Marketers Can Learn from America’s Founding Fathers
    Modern marketing automation is a strategy game changer and 87% of Best-in-Class marketers now use automation platforms. Tracking marketing processes and the strategy of your customer’s journey should be a must for any modern marketer. Take a look at our compiled list of revolutionary (see what I did there?)
  • VIDYARD  |  THURSDAY, JULY 2, 2015
    [Automation, Process] Incorporating Video into Your Marketing Automation Platform
    It’s no secret that video production is more intricate and time-consuming of a process than producing content in other forms. The answer is to incorporate video into your company’s marketing automation platform. Side note: If your company has yet to jump aboard the marketing automation train, that’s a whole other discussion!
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Automation, Process] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Gone are the days of having to manually track data and nurture leads, because with marketing automation, you’re able to sit back, relax, and watch the system do it for you!
  • LEADERSHIP  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Where is Your Demand Generation Program on the Effectiveness Quotient?
    He was excited; they were trying out a new marketing automation system that he believed was going to bring the kind of results they had not seen before. Here are some insightful resources your B2B organization can use to monitor your lead generation process and work towards higher performance, better results and ultimately, happier customers.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Marketing Toolkit Essentials: CRM and Email Marketing Software
    Look at each of your currently established processes and figure out how a specific CRM can address each challenge. However, that’s not to say that you should completely rule out any CRM system that could allow your firm to adopt new processes. See Also: Marketing Automation: How to Choose the Right Software for Your Firm.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Tools I use to amplify social campaigns
    So, with SOCi, you can separate the content discernment process, collecting all the best evergreen and time-sensitive content into libraries that can can be stored and then used as content for one or all of the properties, depending on whether they have a pool or not, whether they’re in a particular city or region or not. Engagement!
  • VIEWPOINT  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Status quo, you know, is Latin for 'the mess we're in.'
    However, marketing is still asking the same questions and using the same processes; therefore, they continue to fail in the eyes of the salespeople. CRM and marketing automation systems. This title is a quote from Ronald Reagan. Here’s the problem. Salespeople consistently say that they do not get enough qualified leads. The result?
  • MARKETING ACTION  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Improve Your Offer Strategies by Learning to Let Go
    Transaction (Confirm the decision and aid the purchasing process). Marketing Automation Scorecard vs. Marketing Strategy Calendar/Demand Map. It helps marketers evaluate their marketing automation systems, so they can learn what they’re doing well and where they can improve based on their score. The culprit is the offer. eBook.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 29, 2015
    [Automation, Process] A Look at Features Past, Present and Yet to Come
    VerticalResponse has now automated this process so you can enjoy the benefit with just a couple clicks. Timed emails are perfect for leading subscribers through an onboarding process, or taking them through a campaign series such as a drip campaign. This marketing automation feature is coming soon. It’s only July!
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Automation, Process] 5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
    These businesses also buy into the widely accepted wisdom about the SaaS sales process, which goes something like this: it's much shorter and more transactional than traditional software sales, customers are ready to buy 'off the page' without the involvement of a salesperson, they just want to test out the product and then get started.
  • CMO ESSENTIALS  |  MONDAY, JUNE 29, 2015
    [Automation, Process] Quick Reads: The Content Marketing and Marketing Automation Convergence
    Content marketing and marketing automation, independently, have become ubiquitous topics in the B2B marketing community. The Case for Aligning Content Marketing and Marketing Automation: Why should more marketers be combining and aligning their content marketing and marketing automation efforts? CMO Insights Trending
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