• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] Quantifying the Value of Social Media Engagement in B2B Marketing
    value they can deliver in the process, the more likely they are to lift sales with. like Marketing Automation, Social Media. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] Improving ROI with Marketing Optimization
    automation and interaction management tools – can further improve ROI. With the widespread adoption of automated tools, marketing organizations have. process. The optimization process also considers the element of time,” said Raj. and considers hundreds or thousands of variables – a serious processing task. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    marketing automation tools to allow tracking of. before they enter the active sales process. At every level of the sales process, interactive online. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] Closing the Loop on Social Leads
    process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Indeed, building and. business.
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] The Ultimate Guide to Building a Content Marketing Team
    Improvements in distribution, targeting, automation and analytics — to name a few —. In our process, the topic for each piece. process twice, sometimes three times. This is a process that we’ve. demonstrate strong writing skills within the interview process. 1 PLAYER. PLAYER THE ULTIMATE GUIDE TO. Introduction.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] Marketing Automation Simplified
    Marketing Automation. Simplified The Small Guide to Big Ideas PAGE 2 Table of Contents Introduction What is Marketing Automation? 4 The Role of Reactive Marketing. 20 The Role of Marketing Automation Eliminate Silos and Engage Your Community. Automation? Marketing automation. Automated campaigns have higher.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    online world has transformed into an interactive process driven by the customer, not the vendor. to decode the online behavior of their prospects early on in the buying process to. Buyers are more educated and have greater leverage in the negotiation process. effort to address these changes in the buying process consistently.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] Grande Guide to Lead Scoring
    is in the buying process. The process of defining lead scores improves alignment. prioritization from a largely subjective process. To keep pace with the changing buying process, advanced lead-scoring systems use a wide range of. approaches address three areas: people, process, and. For the process. process.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] The Demand Gen Pro's Cookbook
    LAYER CAKE Meagen Eisenberg, DocuSign Steve Barnard, Lenovo Mike McKinnon, ReadyTalk Kristin Connell, Deltek Christine Elliott, Crowe Horwath Amanda Halle, Bizo Jean Olivieri, ADP The Demand Gen Pro’s Cookbook 4 TIME TO PREPARE 1 day INGREDIENTS 1 gallon marketing automation 3 quarts CRM. automation and CRM systems. IT’S A GOOD THING.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] The Ultimate Guide: Getting started with Social Selling
    sales process Social Selling Solutions: • Find connected decision makers through LinkedIn. through the sales process • 20-30 of the deals being worked on at any time. stakeholders at various levels • Automated lead nurturing and scoring to engage. process and have aligned social selling goals. and process. They’re.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    eloqua.com/conversation Marketing Automation: Start the Conversation Customers who use. and sales processes. will ideally thank you for, it’s imperative to broaden your view of buying processes and stages to multiple. Without some method for data and process governance, it was virtually impossible to create. processes.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Automation, Process] 3 Tips for Embarking on an Account-Based Selling Program
    Once the contact is initiated, the process of continuous research on both the company and the contact(s) should stay at the top of a rep’s priorities. No sales team has time to collect and process every new project or initiative, personnel change, and news item for every single prospect. As seen in the Cloudera study, ABS works.
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Automation, Process] It’s More Than a Job – 3 Ways to Maximize Internships
    There is always a new case study, work process, or software application to learn and then master. Author: Sydney Gordon @sydneydgordon Marketing Automation Production Associate for ANNUITAS. For the students out there…with summer slowly approaching, you know what time it is. Take advantage of your time with this person!
  • SALESPREDICT  |  THURSDAY, FEBRUARY 4, 2016
    [Automation, Process] How to Use Predictive Lead Scoring
    If Google can guess what you’re about to search for—based on what you, and others have searched for previously—why shouldn’t your CRM and marketing automation system tell you which leads and accounts to prioritize, based on whom you’ve successfully sold to before? 6 Ways to Make Your Marketing More Effective Using Predictive Scores.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Automation, Process] How to Use Smart Content to Take Advertisements to the Next Level
    By collecting the data you need now (and planning your processes upfront), you’ll minimize the time you’ll need to make adjustments later. Once you master the process of reaching the right audiences, the next steps will be to tailor your CTAs. The reason why? Content marketing is a double-edged sword. What do you have already? Media
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Automation, Process] 23 Account-Based Marketing Leaders to Follow on Twitter
    B2B account-based marketing is the process of identifying target accounts and proactively getting your message in front of all influencers within that target company, even if they’ve never been to your website before. Sangram Vajre is the Co-Founder and CMO at Terminus, the leading B2B account-based automation software. https://t.co/7DLsBxzgnO.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Automation, Process] Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts
    Because of the number of channels being managed and rising expectations from buyers for immediate and personalized communication, automation is essential —but in order to keep up with the growing pace and volume of digital interactions, it must be simplified. The answer: smart automation. Automate the road trip .
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Automation, Process] 8 Things to Do Before Interviewing Someone for Your Team
    Hiring the right talent for your organization has a direct impact on maintaining your competitive edge, so it is crucial that you don’t screw it up by short-changing the preparation required for the interview process. Better to stumble upon that @ilieabouteverything handle early in the process. Hiring talent is scary. Refrain. Shut up.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 2, 2016
    [Automation, Process] Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
    Here are three important steps in the process. While there are marketing platforms and mechanisms that help automate portions of the process, they all require configuration and work behind the scenes to ensure proper connectivity. Documented process for following form submission information to sales communications.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Automation, Process] The Nonprofit’s Guide to Email Nurturing for Membership Retention
    Structure your automation around key events in your members’ lifecycles, paying close attention to renewal dates and events that your organization might be hosting. You can automate this entire process. 4) Automate Emails with Workflows. Email nurturing and marketing automation campaigns don’t exist in a vacuum.
  • ACT-ON  |  TUESDAY, FEBRUARY 2, 2016
    [Automation, Process] Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
    If you’re using a marketing automation system, it’s easy to segment your contacts based on these personas to deliver the right message to the right person. If your inbox looks anything like mine, you’re constantly being inundated with emails that have absolutely no relevancy to you, your job, your interests, or your needs. Of course not.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Automation, Process] 5 Tools to Manage Your Freelance Content Team
    Doing a Google search or finding referrals for freelancers is a time-consuming process. Of course, there are more robust content platforms that integrate with your marketing automation platform and offer two or more of these capabilities with one piece of software. This is where freelance employees come into play. 2.Blogging  .
  • ACT-ON  |  MONDAY, FEBRUARY 1, 2016
    [Automation, Process] Use Marketing Automation to Keep Customers and Expand Retention
    Editor’s note: Marketing automation has long been the crucial game-changer for acquisition marketing. Now is the time to exploit the full potential of automation technology and redefine the role of marketing. But as Act-On Software, a leader in marketing automation, points out, there’s still much to do.
  • VIDYARD  |  FRIDAY, JANUARY 29, 2016
    [Automation, Process] 8 Ways to Use Video for Customer Success, Education, and Advocacy
    Check it out: If you want to make the process a little more personal, you can always shoot an additional 10-30 second clip to add to the beginning of each onboarding video that addresses the unique customer. 2. Since they’re already your customers, you have a detailed profile already built out in your marketing automation and CRM platform.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 28, 2016
    [Automation, Process] Real Magnet Offers Complex Campaigns Withouth the Flow Charts
    Real Magnet , an email service provider turned marketing automation vendor with over 1,000 clients, doesn’t position itself as either. Of course, many marketing automation systems use templates as part of their campaign set-up. The remaining work to implement the marketers’ choices is done by the system.
  • CAPTORA  |  THURSDAY, JANUARY 28, 2016
    [Automation, Process] Quality or Quantity? Pros (and Cons) of Two Funnel Strategies
    If your market is large and diverse, casting the net wide should be the plan, after all, as long as you have the processes, resources, budget, and operational efficiency to scale. You’ll When it comes to leads, what’s the best strategy for sales success: volume or selectivity? Let’s look at how both approaches can work. .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 28, 2016
    [Automation, Process] 8 Steps to Guarantee Marketing Automation Success
    EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: • 91% of the most successful users agree that marketing automation is very important to marketing success across all channels (Ascend2).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 28, 2016
    [Automation, Process] The Internet of Things will be ruled by kids
    Those that do are certainly ahead of the game, but what will really make the benefit of IoT real is when this massive amount of data can be brought into the organization in a more automated fashion, crunched in a more automated way with less human intervention, and actually embedded in processes in real time, rather than buried in reports.
  • THE POINT  |  WEDNESDAY, JANUARY 27, 2016
    [Automation, Process] Measure Your Way to Lead Nurturing Success
    It’s a useful reference for any marketer tasked with measuring the impact, and therefore the ROI, from lead nurturing and enabling technology like marketing automation. I was flattered to be asked to contribute to the report, and my contribution is reproduced below, reposted here with permission: First of all, let’s define lead nurturing success.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Automation, Process] 11 Top Tips For Developing YouTube Influencers
    YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. And the process has established best practices which can be repeated for ongoing success. Thus marketing automation helps make visible the attract process that begins the customer funnel.
  • 6SENSE  |  TUESDAY, JANUARY 26, 2016
    [Automation, Process] Forrester Report: 3 Pillars of B2B Marketing’s New Mission
    The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. In the existing model of the B2B lead-to-revenue flow, marketing is responsible for everything up to and including the lead qualification process but nothing after. To wrap up 2015, Forrester Research, Inc. Latest
  • HUBSPOT  |  TUESDAY, JANUARY 26, 2016
    [Automation, Process] 5 Emails Your Association Should Send to Increase Memberships
    You’ll want to make it as easy as possible to automate membership sign-ups and to give your audience a friendly nudge to take action. Email makes this process easier. By automating the processes and reaching out to audiences ahead of time, you’ll ensure that no member falls through the cracks. Payment amounts.
  • SALES ENGINE  |  MONDAY, JANUARY 25, 2016
    [Automation, Process] The fastest route to success requires lateral thinking.
    For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. It’s a continuous process of finding, engaging, and building an audience that you can later monetize. But, it hasn’t happened overnight.
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [Automation, Process] Understanding the 4 Pillars of Content Marketing
    In order to discover the software gaps you need to fill (and how to fill them), it’s a good idea to take a step back and define the content marketing process in order to better understand your content marketing software needs. Distribution is the process of getting your content in circulation by sharing it with your target audience.
  • ACT-ON  |  MONDAY, JANUARY 25, 2016
    [Automation, Process] Good, No, GREAT Things Come in Threes: Build a Winning Trio for Customer Success
    Because marketing is the only piece (of the trio) that stewards communication during each phase of the customer lifecycle, it’s a natural candidate to foster the integration process. Marketing Automation (MA): This software typically owned by marketing. The answer is, of course – the number three. Understanding the Modern Buyer.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 22, 2016
    [Automation, Process] 15 Must-Haves for a Solid Email Marketing Program
    The emails can be automated by interval or triggered by customer action. Following up with automated emails when recipients don’t open initial emails can increase your open rates by 30 to 40 percent. And gifs and videos can be powerful additions, too, since visuals are processed by the human brain in about a tenth of a second.
  • SALES ENGINE  |  FRIDAY, JANUARY 22, 2016
    [Automation, Process] 6 Skills Today’s Lead Nurturers Must Have
    Because of the complexities of today’s buyer’s journey, and the ever-changing role of sales in this process, marketing must be involved more than ever before: More than branding and awareness More than demand generation More than just lead conversion Because each sales process has become unique. An understanding of the sales process.
  • BIZIBLE  |  FRIDAY, JANUARY 22, 2016
    [Automation, Process] Eight B2B MarTech Leaders Share Their Perspective On Marketing Operations
    On Market Intelligence: “For marketing leaders, creating a scalable, cohesive market intelligence program will help guide the decision-making process of every department. Marketing operations, especially in B2B industries, has become an increasingly vital function. Let’s just say that it can get a little bit overwhelming.
  • ION INTERACTIVE  |  FRIDAY, JANUARY 22, 2016
    [Automation, Process] ion’s Marketing Technology Stack
    After we created the Stackie, Scott and I chatted about the process and the thinking behind it. It really was a lot of fun to frame our marketing tech in the process it serves. One of the interesting things that happened early in the process was the inclusion of sales in our marketing stack. jumped at the idea. And Enter to WIN!
  • HINGE MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Automation, Process] How to Run a Successful Lead Generation Campaign
    The campaign process involves classifying prospective customers and qualifying their probability to buy in advance of making a sales call. Lead Generation Campaign : The process of capturing and simulating interest in a service or product for the purpose of developing leads. That is how the lead generation process takes place.
  • HUBSPOT  |  THURSDAY, JANUARY 21, 2016
    [Automation, Process] 3 Tips to Perfect Handing Off Leads Between Marketing and Admissions
    Many schools experience this interdepartmental tension, which slows down the recruitment process. This makes handing off leads a chore instead of a routine process. smooth hand-off process starts long before getting any leads. It spells out each department's roles and obligations in their lead generation and conversion process.
  • HINGE MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Automation, Process] 8 Ways to Boost Your Professional Services Marketing Budget
    There are plenty of marketing automation software options that can help you deploy and track response rate of your campaigns. Use your CRM to manage the entire process. 7. Does this sound like you? It’s almost February and your firm has yet to approve your marketing budget. Let me give you some advice. Print Ads. Adjust.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Automation, Process] 8 Ways to Improve Your Online Content Marketing
    found in your marketing automation software (see below). The key to success with paid search and social is the relentless consistency of process. Employ Inbound Marketing Techniques and Marketing Automation Software. Good question. Isn’t it your lucky day. Ok, enough chatter. Let’s dig in. Buyer personas help you do just that.
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 20, 2016
    [Automation, Process] 8 Ways to Simplify the Database Migration
    Implementing marketing automation is one of the smartest decisions a company can make, and it will soon pay itself off in returns. Nonetheless, the process of database migration is often feared by businesspeople, as many worry it will be more time-consuming and costly than it’s worth. Big Data Marketing
  • ACT-ON  |  WEDNESDAY, JANUARY 20, 2016
    [Automation, Process] New Year, New Email IP Address?
    Email Service Providers (ESPs) and marketing automation organizations often provide a sender two options when it comes to the IP address they will be sending email from: a shared IP address or a dedicated IP address. Which one is better for your email marketing sending? Before we dive into this discussion, let’s cover the basics. Drawbacks.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 19, 2016
    [Automation, Process] Publish or Perish and What It Means For CMOs
    "Our ongoing research in this arena suggests that CMOs are not yet very good at managing, distributing, and 'optimizing' the content they create–a process now critical to growing the top line," says Rogers. I had the chance to chat with Bruce about this very topic. Why do you think that is? SO: Final thoughts.
  • BIZIBLE  |  TUESDAY, JANUARY 19, 2016
    [Automation, Process] 6 Marketing Reports Used To Develop Competitive Advantage
    The process starts with choosing metrics, developing analytics, getting insights and then making decisions. As a result, marketers facilitate brand discovery and kick off the nurturing process faster than their competitors. Making this relevant to marketers, competitive advantage means: Establishing a lead nurturing path that works.
  • VIDYARD  |  TUESDAY, JANUARY 19, 2016
    [Automation, Process] 5 Fixes for Common Account-Based Marketing Faux-Pas
    Depending on its capabilities, you may be able to reconfigure your CRM/marketing automation suite to perform some ABM tasks, like tracking account-level metrics and creating new opportunities. But there are a number of other ABM tools that can help you optimize different stages of the process. But what if that isn’t happening?
  • THE POINT  |  TUESDAY, JANUARY 19, 2016
    [Automation, Process] Step Away from the Email Software and No-One Gets Hurt
    Marketing technology is a dangerous weapon in the wrong hands, and nowhere is this more evident than in the recent surge of interest in automating BDR campaigns and other sales communication. Is automation always a good thing, however? Effective sales communication requires more than just automation. The answer seems to be: no.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Automation, Process] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    In the end, this process will help to ensure that both partners hold up their end of the bargain. If you assign tasks based on who is good at what, the process will be less painful, and much more efficient. Since working with a partner will likely take longer than a normal content creation process, this will help to save you some time.
  • LEAD LIAISON  |  MONDAY, JANUARY 18, 2016
    [Automation, Process] What You Need to Know to Make Your Marketing Automation More Effective
    The benefits of marketing automation are well known, including improved lead management, staff efficiency, marketing ROI, and increased sales. Even so, not all marketing automation campaigns are as effective as they could be. The tips below are provided to make your marketing automation more effective. Planning Is Primary.
  • SALES ENGINE  |  MONDAY, JANUARY 18, 2016
    [Automation, Process] Using Marketing Data to Diagnose a Sales Problem
    We focused next on evaluating the sales pursuit process deeply—and identified the sales metrics that would be needed in order for them to turn this situation around. Unless they made changes to their MQL pursuit process, and the SQL-to-close rates, they would never get anything out oftheir demand generation investment. Not bad, right?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 18, 2016
    [Automation, Process] Tear Down the Silos: 5 Steps to Improving Customer Acquisition
    Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. No single technology will connect the mish-mash of programs, processes and technologies marketers are utilizing. Let the data be your guide for change, process be your path to get there. Marketing Automation
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Automation, Process] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more. Using a social publish app within your marketing automation platform is a simple way to share content through your social channels – automatically.
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [Automation, Process] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    We selected the 250 dead opportunities that made it furthest through the buying process to receive a direct piece of mail inviting them to check out BuyingIsScary.com , along with a printed copy of the new Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime to ease their advocate marketing worries.
  • ACT-ON  |  THURSDAY, JANUARY 14, 2016
    [Automation, Process] Success Story: Truity Credit Union Email Click Rate Nears 10%
    They join through some eligibility process [such as employment], but they also are essentially where all our profits go, because we use profits to lend back to our member base. ACT-ON:  What were the challenges that made you consider moving to marketing automation? Are you doing segmentation, automated nurture programs, web forms?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Automation, Process] 5 Ways Video will Transform Digital Marketing in 2016
    In 2016, we’ll see marketers embrace these lessons, which will not only improve email marketing performance but also return email to its important spot as a lead generator feeding data into our marketing automation platforms. 2. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets.
  • SALESFUSION  |  WEDNESDAY, JANUARY 13, 2016
    [Automation, Process] Behind the Marketing Technology Triumvirate
    Why every modern marketing organization needs CRM, marketing automation and social media platforms. There’s a lot of moving parts within that process, and it typically isn’t a clean, linear journey, especially in the B2B world. B2b marketing CRM marketing automation socialMeasuring effectiveness and ROI. Marketing Insights.
  • ETRIGUE  |  TUESDAY, JANUARY 12, 2016
    [Automation, Process] Review – Five step marketing automation checkup
    Are my marketing automation programs as effective as they can be? Here are a few quick tips you can use to make sure your marketing automation is tuned up to maximize your results in 2016. Review your automated email responses. It’s also a great time to reexamine the marketing programs that you already have in place.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 12, 2016
    [Automation, Process] 56 Tweet-Worthy Enterprise Marketing Stats from Skyword’s Original Research: “A Study in Brand Transformation”
    Based on the research results, Skyword determined that a transformative organization is in the process of shifting in six key areas: Organizational Structure : reorganizing teams to eliminate silos and streamline communication and collaboration. 34% of enterprise marketers use marketing automation software. Tweet. Tweet. Tweet. Tweet.
  • HINGE MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Automation, Process] David and Goliath – Disruptive Growth Through Effective Online Marketing
    You have a new lead to nurture in your business development process. Create a sustainable process. Related Stories Understanding Content Targeting: 6 Steps to getting it Right The Digital Divide in AEC Lead Generation Strategies Busting 12 Myths about Marketing Automation Tools. A/E/C Content Marketing Online MarketingFocused.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 11, 2016
    [Automation, Process] New Gartner Report: Build Your Digital Marketing Hub
    This includes the data marketers own -- such as their CRM, automation or website data -- but also the data they purchase, such as third-party audience data for advertising. 2. Just because we can automate more marketing processes today doesn’t necessarily mean we’re always going to do a good job. Connected Data.
  • VIDYARD  |  MONDAY, JANUARY 11, 2016
    [Automation, Process] 4 Reasons Why We Are Building an In-house Video Production Room
    In fact, we are in the process of building a video room in our offices in order to spend the resources and time needed to build out our video library. We love our marketing automation lead scoring and our predictive scoring. Our marketing automation platform measures engagement across our website. Get the Guide.
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Automation, Process] Four Trends Elevating Marketing as the Key Business Engine
    Because of the large deal sizes, this process necessitated the involvement of certain key people for the successful closure of the deal: Top-level executives from the prospect’s side, with the authority to sign off on a big purchase. Now with the Internet widespread and as necessary as air, it has impact on the buying process as well.
  • FATHOM  |  FRIDAY, JANUARY 8, 2016
    [Automation, Process] Sales and Marketing Processes: Who REALLY has the control?
    But, when asked to compare existing processes to inefficiencies and how those current processes come to be, they exhibit confusion over where “processes” are truly controlled and therefore exist the way they do. Do we all use the same tools (marketing automation, project management, CRM, ERP, etc)? doubt it. Probably not.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Automation, Process] The Executive's Guide to Effective Lead Nurturing Programs
    All this despite record investments in marketing automation and sales enablement tools. So, while lead generation is certainly important, investing in generating more leads without building an effective lead management process is simply, well, foolish. Nurturing is more purposeful, following a clearly delineated process.
  • ANNUITAS  |  THURSDAY, JANUARY 7, 2016
    [Automation, Process] Small But Mighty – Building a Power Team
    Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Years Years ago I was a part of a startup with a two-person marketing team that made the decision to implement a marketing automation platform.
  • AMPLIFINITY  |  WEDNESDAY, JANUARY 6, 2016
    [Automation, Process] Is your referral program empowering marketers with effortless execution? Part 4
    At a marketing conference, Mark the marketer emphasized what marketers really want and need from a referral program to make it a success. “As administrators we want to be able to have automated communication, easily manage the program and see how a lead progresses to become an opportunity.”. Referral features fashioned for user friendliness.
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 6, 2016
    [Automation, Process] How marketing technology could transform healthcare
    The world of marketing and storytelling is in a constant state of evolution as well: from multi-channel to channel agnostic and omni-channel thinking; from push and time-based campaigns to more always-on push & pull engagement; from pre-planned content to more automated and data-driven conversations. But the future will not be the same.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Automation, Process] The Keys to a Five Star Review Program
    What about when you’re evaluating which marketing automation software to choose? Your brand benefits from these reviews because it provides social proof to prospective customers evaluating you during their buying process. Recently, on a trip to Monterey, CA, I started craving some fresh seafood. Naturally, I opened up my Yelp!
  • HINGE MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Automation, Process] The Digital Divide in AEC Lead Generation Strategies
    This process saves your team time and gives them the time to work on more prospects and stay engaged with current clients better. Working in the AEC (Architecture/Engineering/Construction) industry for over ten years as a marketing consultant, I have seen many companies thrive, and I have sadly seen many businesses close their doors.
  • ACT-ON  |  TUESDAY, JANUARY 5, 2016
    [Automation, Process] 3 Levels of Data Analysis to Revitalize Your Automated Email Programs in 2016
    Whether you’ve recently started using automated email programs or you’re a seasoned veteran of the practice, there is no better time than the end of the year to assess all your drip program activities. Lead Nurturing automated programs data data analysis email strategy lead nurturing nurturingIndividual Program. Macro-categorical.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 4, 2016
    [Automation, Process] The Top Marketing Priority of 2016 – Know Customers
    believe that marketing automation, SEO and everything points back to customers.  It was confirmed by Aberdeen, who before Christmas found that 74% of decisions are done before they talk to a salesperson. If the decision’s done, it’s important to address the research process. Would love to hear what you think. Why do each?
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Automation, Process] 5 New Year’s Resolutions for Marketers
    It’s not an easy process, but the results can be amazing, not only in sales and revenue but also in team morale. 2. Marketing Automation Marketing Life new years resolutionThere’s something very optimistic about the people who make New Year’s resolutions every year. Hope springs eternal. In 2016, I plan to take this approach to heart.
  • ETRIGUE  |  WEDNESDAY, DECEMBER 30, 2015
    [Automation, Process] Prospects Are Like Apples
    Using Marketing Automation to Stay Top of Mind and Improve Sales Efficiency. If an automated lead nurturing program was in place (making touches on a monthly basis for example), it keeps your company and sales rep at top of mind. The automation can be set to send information out in the reps name for personalization. Summary.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 30, 2015
    [Automation, Process] 6 Essential Nurturing Workflows For Every B2B Company
    It's important to have this be an automated email string because people want to know more about you and build trust before making a decision to purchase. Maybe earlier in the process they weren’t in the condition to buy, but things have changed and now they’re ready but you haven't followed up with them in a while. The Key Takeaway.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 30, 2015
    [Automation, Process] 5 Sales Tax Tips to Carry You Through to the New Year
    Know Your Automation Options. Now, keeping up with all of these things is a full-time job, unless you have some way to automate the process. There are some ecommerce platforms that take care of the process for you. Know Where You’re Selling. Know What You’re Selling. Know If Prepayment Is Required. Know Your Nexus.
  • LEAD LIAISON  |  TUESDAY, DECEMBER 29, 2015
    [Automation, Process] Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships  
    Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. As important as the sales funnel may be to the conversion process, there are always holes present within that funnel. What Is Long-Tail Lead Nurturing?
  • ACT-ON  |  TUESDAY, DECEMBER 29, 2015
    [Automation, Process] In-Depth Guide: Calculate Your Lead Generation Campaign ROI
    Too many marketers put off calculating this metric – not because they see it as unimportant, but because they find the process rather challenging. You’ll learn 7 key activities every demand generation strategy should incorporate, and how marketing automation sets the stage for demand gen success. Let’s put this into action.
  • BIZIBLE  |  MONDAY, DECEMBER 28, 2015
    [Automation, Process] Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]
    Also, marketing automation is widely used across all industries in B2B marketing. hack the process through manual data reconciling (small companies). How do companies of various sizes approach B2B attribution modeling ? But the best information comes straight from the data. Single-Touch Attribution Models in B2B Marketing.
  • BIZNOLOGY  |  MONDAY, DECEMBER 28, 2015
    [Automation, Process] 6 Effective tools for SMB that integrate with your existing SaaS
    Create Automated Workflows. There are a lot of processes within sales and marketing that can be automated. Flow XO pairs with many platforms you’re likely already using, like Meetup, Insightly, and FreshBooks to create triggers that automate tasks. Implement Chrome Extensions. Get Smarter Email. Leverage the Cloud.
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Automation, Process] 5 Goals for B2B Brands to Measure in Google Analytics
    Keep in mind that your email marketing or marketing automation platform might already allow you to monitor email list opt-ins. You can use the same process to monitor clicks on social sharing buttons, event signups, or even…. 5. For B2B marketers, reaching a goal is tantamount to a conversion. Contact form submissions. Video plays.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Automation, Process] 3 predictions for online marketing in 2016
    Keep your eyes on programmatic ad buying in 2016. 3) Marketing Automation Software (MAS) for the Rest of Us. Until now, marketing automation software has only been accessible, affordable, and viable to enterprises. Even the freebie open source MySQL is actually capable of amazing things. There’s more! It’s amazing stuff.
  • SALESPREDICT  |  TUESDAY, DECEMBER 22, 2015
    [Automation, Process] Get Your Team “Smarketing” with Predictive Lead Scoring
    Develop accurate, data-driven buyer personas and segmentation Like the traditional lead scoring process, developing buyer personas typically involves debate and guesswork: How exactly is Charlie CRO different from Sales VP Sally and why is one a better target than the other? Close your eyes for a minute and picture a crew team. Rely on data.
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [Automation, Process] 12 Awesome HubSpot Resources That Won't Cost You a Dime
    Our CRM is easy to adopt and helps businesses automate their sales processes to save time, money, and energy. In the midst of holiday shopping and seasonal sales, it's easy to get caught up in spending. But sometimes, the best things are free. Well, maybe they're tied up with a proverbial bow.). For free. How's your website doing?
  • ACT-ON  |  TUESDAY, DECEMBER 22, 2015
    [Automation, Process] Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
    Instead, use your marketing automation software to improve customer loyalty. Create a process to identify inactive customers. If you’re using marketing automation, you can use it to interact with and reward these brand evangelists. My to-do list is clear, and all I have left to do is write a blog post about customer retention.
  • SALESFUSION  |  MONDAY, DECEMBER 21, 2015
    [Automation, Process] Gift Your Sales Team with Qualified Leads
    But in reality, this process isn’t that simple, and in many businesses it leaves a lot to be desired. Often times, businesses lack formal processes in these areas, which can not only result in missed opportunities as leads fall through the cracks, but can also end with marketing passing on leads who are not quite ready yet.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 18, 2015
    [Automation, Process] The Cost of Poor Data: How Marketing Automation Can Help
    Poor data can negatively impact the marketing campaign, the view of the customer, the hiring process, and more, all of which impact the profit potential of the business. […]. Marketing Automation marketing automation
  • ACTIVEDEMAND  |  THURSDAY, DECEMBER 17, 2015
    [Automation, Process] Predictive Send: The Evolution of Email Marketing
    Predictive Send: The Evolution of Email Marketing The process of collecting marketing data isn’t new; it’s been with us ever since marketing itself was a tangible concept. On the surface, the obvious use is for reporting – creating reports which allow experts to analyze them so informed decisions can be made.
  • ACTIVEDEMAND  |  THURSDAY, DECEMBER 17, 2015
    [Automation, Process] How Call Tracking Makes Lead Management Easier
    To keep a lead management protocol accurate and efficient, consider syncing your clients’ call tracking and CRM database – you’ll save even more time by automating the process of transferring caller information into the CRM system. Manually entering caller information into a CRM system. Of course you do.
  • SALESFUSION  |  THURSDAY, DECEMBER 17, 2015
    [Automation, Process] How to Avoid a Failed Marketing Automation Implementation
    The benefits of marketing automation are no lie. To help you avoid a failed implementation and, more importantly, start reaping all the benefits that marketing automation has to offer, we’ve put together a checklist for you to follow. 1. For example, at what point in the initial implementation will you visit your lead scoring process?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 17, 2015
    [Automation, Process] Uncovering 5 Hidden Gems in Your Marketing Data
    It’s less about amassing data in our CRMs, DMPs, and marketing automation platforms, and more about inspiring connections with our customers. This includes capturing the identity of anonymous web visitors for personalization and linking together CRM and marketing automation data for alignment with sales. Data Management
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Automation, Process] New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
    If you have a content recommendation engine, you may be able to automate this process. Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? What’s the missing link? It’s time to go back to the basics.
  • SYNECORE  |  THURSDAY, DECEMBER 17, 2015
    [Automation, Process] What Can I Learn By Using Marketing Automation Software?
    Ideally, marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Marketing automation software makes this process easy by utilizing lead scoring. Lead Quality. Buyer Journey.
  • ACT-ON  |  THURSDAY, DECEMBER 17, 2015
    [Automation, Process] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
    The marketing process is basically a funnel of conversions through which you drive your prospects from the top, towards the bottom and the desired outcome – a purchase! You can accomplish the following by using the landing page feature in your marketing automation platform: Create relevant destination content. Capture. Nurture.
  • VIDYARD  |  WEDNESDAY, DECEMBER 16, 2015
    [Automation, Process] 5 Signs ABM Is a Smart Addition to Your Marketing Strategy
    Vendors use social media, SEO, and marketing automation to draw traffic to their site, capture contact info, and nurture contacts into qualified leads. With the right nurture process and a stellar sales team, you can get a lot of return from “traditional” lead generation. But it has its weaknesses. signatures.  . That’s ABM.  .
  • SALES ENGINE  |  WEDNESDAY, DECEMBER 16, 2015
    [Automation, Process] 4 Questions to Ask Yourself Before Outsourcing Content
    Feeding the content marketing machine is an endless process, because once you stop publishing, your conversations start drying up. If you’re in the 68%, however, and you plan to go outside your company for help in putting together a strategy, the outside firm must go through a strategic process before any content development can begin.
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