• KAPOST  |  TUESDAY, DECEMBER 6, 2016
    [Automation, Process] Taking Integrated Marketing to the Next Level
    To get there, teams need to turn planning, strategy, and content creation into a structured process. To pull off power planning means including all stakeholders in the process, including company leaders, sales, field marketing, customer services, content creators, etc. Be sure Lastly, are there steps in place to automate? Score!
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Automation, Process] 25 Content Marketing Stats to Guide Your 2017 Strategy
    The takeaway: As content becomes more aligned with the buyer’s journey (and the different needs at each stage of that process) marketing teams are becoming better at creating content for sales enablemen t. 40% of companies have either “moderately” or “fully” integrated their marketing and sales automation systems. Orbit Media Studios.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Automation, Process] B2B Marketing Automation Software for Fast Growing Companies
    This means reviewing the past year’s accomplishments, identifying bad habits, and rethinking marketing processes. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. This is where marketing automation helps. We want to help.
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Automation, Process] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    Among the article’s more pertinent points is the question of how to address challenges encountered by editors who may be unused to functioning in a brand environment, where processes like legal and regulatory reviews can often interrupt the typical workflow. This week’s show. Recorded live on November 28, 2016; Length: 1:01:05).
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Automation, Process] How to Automate Your Account-Based Marketing Strategy
    Thanks to a marketing automation platform that supports ABM , you can practice both, or just focus solely on ABM, at scale. It is essential for the future growth of an ABM strategy to have a marketing automation platform that can manage, engage, and report on audiences while reducing the amount of time needed to support campaign management.
  • OPENTOPIC  |  THURSDAY, DECEMBER 1, 2016
    [Automation, Process] 7 Marketing Automation Mistakes You Can’t Afford to Make
    I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions. Brands & Marketers
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Automation, Process] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    Because they feel it’s not authentic and marketers using marketing automation in a way that misses confuses the bigger picture. For example, virtually all the polished emails sent to me use marketing automation. If you automate your engagement, you need to emphasize the human touch more. You can’t automate trust.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Automation, Process] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    Many companies aren’t able to report on marketing and sales efforts due to data and process issues. In reality, the reports and dashboards might function great, but bad processes and bad data will result in inaccurate reporting. I’m a baseball fan so I’ll use a baseball analogy to break down the problem. Is data blank?
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Automation, Process] Maslow’s Hierarchy for SDR Teams
    As a result, I’ve spent most of the last year thinking about how to accomplish that (and do it well), how to keep those reps fed with leads, how to keep them motivated, and how to optimize their process and results. Without basic infrastructure, it’s impossible to have processes that optimize that infrastructure. So how do we hire?
  • RADIUS  |  TUESDAY, NOVEMBER 29, 2016
    [Automation, Process] The Future of Pipeline Marketing: Trends Marketers Need To Watch For
    Confidence in data accuracy has long been a major concern for B2B marketers, within both their CRMs and their marketing automation tools. “ B2B Demand Metric Benchmark Report: April, 2016 ,” a research report published by Radius and Demand Metric, validates the claim: 80% of marketing teams blame data quality for ineffective demand gen processes.
  • OPENTOPIC  |  TUESDAY, NOVEMBER 29, 2016
    [Automation, Process] Robotic process automation is killer app for cognitive computing
    Robotic Process Automation (RPA) is an increasingly hot topic in the digital enterprise. Implementing software robots to perform routine business processes and eliminate inefficiencies is an attractive proposition for IT and business leaders. While the. Brands & Marketers
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Automation, Process] Better Social Selling, an Interview with Jill Rowley
    In this post, I interview Jill Rowley Chief Evangelist and startup advisor for #SocialSelling on how to do just that. I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. These tools won’t automate trust. images/2016/11/Jill-Rowley-Social-Selling.mp3. Jill: Sure, Brian. Why is that?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Automation, Process] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    From my experience, lead routing mistakes manifest in three ways–unknown processes, the question of fairness, and lack of agility. Communicate processes with sales.  It sounds simple, but if you lift up the hood of your marketing automation engine, you may find that marketing says “Here!” Centralize global scoring. 
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Automation, Process] How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach
    Many might say Analytics Annie has a fancy data visualization tool to make her reporting automated. It's because she solved her underlying media data collection problem by way of automation. If you do it yourself, you need to input the data in an automated fashion. Create an ETL process to upload source files.
  • KEO MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Automation, Process] Four Tactics for Better Lead Nurturing
    Lead nurturing is one of the most powerful tools that marketing automation software has to offer. Direct the Nurturing Process. Without a carefully planned approach to the nurturing process, the leads can get lost in the process and stagnate. The best way to do that is through directive information. Email Marketing
  • I-SCOOP  |  FRIDAY, NOVEMBER 25, 2016
    [Automation, Process] Digitization, digitalization and digital transformation: the differences
    Automate everything and replace humans by robots? ICT Information management automated workflows business process automation cyber physical system digital business digital disruption digital workplace digitalization digitize disruption document imaging document scanners DX economy information age process digitization
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 25, 2016
    [Automation, Process] The new Superpowers: CCS Predicts
    However, their rapid adoption will continue driving unprecedented automation into the workplace – so much so, they’re going to put a dent in middle class incomes. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. Seasoned analysts and experts shared their predictions for 2017 and beyond.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Automation, Process] 7 Marketing Automation Mistakes You Can't Afford to Make
    I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions. What Is Marketing Automation? billion per year.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Automation, Process] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Additionally, your business must have a phone number capable of receiving, processing and sending texts. ActiveDEMAND Landing Pages work harmoniously with Google AdWords and other PPC traffic campaigns, while our integrated call tracking provides full attribution from phone calls and texts that originated from your ad. Undeniably not.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Automation, Process] How to Build a Full-Funnel Content Distribution Strategy
    As more and more B2B customers lean towards completing a good portion of the purchase process online, a well-designed, personalized, and scalable full funnel content distribution strategy is key. Potential buyers stalling half-way through a purchase process. The answer? Think of it this way. So let’s all be like Google.
  • THE POINT  |  TUESDAY, NOVEMBER 22, 2016
    [Automation, Process] Which Comes First: Lead Nurturing or Inside Sales?
    In a nutshell, the process is: lead comes in, SDR contacts leads, if no response, he/she moves that lead to the nurture program. But, in my view, to do so implies that nurturing has no role to play in the lead qualification process. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Automation, Process] 51 Essential Email Marketing Tips to Help Marketing Automation
    Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives. 51 Tips for better email marketing using marketing automation tools. 1.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Automation, Process] 5 Areas of Expertise to Look for in Your Online Marketing Services Firm
    Developing a solid lead generation strategy requires a thoughtful process and deep understanding of your goals. In addition to having a plan for bringing in more leads, the marketing firm should also be able to tell you their plans for measuring results and their process for deploying adjustments along the way. In-House Design Team.
  • LEAD LIAISON  |  MONDAY, NOVEMBER 21, 2016
    [Automation, Process] Lead Liaison and Citrix’ GoToWebinar Join Forces
    Lead Liaison combines automation with webinar-planning. What’s more, Lead Liaison’s marketing automation platform is responsive to the actions of the participants, much like any other event held using the capabilities of Lead Liaison. Webinars can be one of your company’s most powerful marketing channels. About Citrix.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Automation, Process] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Analysis may be the foundation for marketing in our networked age, but when you’re depending on separate point tools that deliver discrete reports, data continuity turns into a manual process. Adopting an integrated, automated marketing platform is one solution that’s working very well for a significant number of companies.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Automation, Process] 5 Trends Shaping the Future of Accounting Marketing
    This shifts a large part of the control of the business development process to the buyer. Related Stories Is Automation the Right Marketing Solution for You? Like it or not, accounting marketing is changing. Any major change in the marketplace, however, brings not only threats but exciting new opportunities, too. No more. ” 2.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 18, 2016
    [Automation, Process] Are financial services ready for automation? – Financial Times – Capgemini
    He has worked as an analyst for more than 20 years… The financial sector is ripe for automation and to clear away decades of bureaucratic processes, but can it be done when so many legacy systems. The post Are financial services ready for automation? – Financial Times – Capgemini appeared first on Opentopic.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2016
    [Automation, Process] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    As a result, more B2B professionals are shifting their focus from implementing basic marketing automation features to offerings that provide sophisticated and advanced functionalities to help them reach their lead-to-revenue goals. Achieving quarterly MQL goals is no longer sufficient for establishing success. categories. Product News
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Automation, Process] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    Data, optimization, and automation have now become central parts of marketing strategies. spoke with him about martech’s automated future, where content fits into the marketing stack, and what marketers get wrong about martech. We can’t quantify what went into everyone’s decision-making process.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Automation, Process] 5 Quotes to Recharge Your Marketing
    And by using a marketing automation platform, you can automate this process by sending triggered communications and placing them in relevant nurture tracks. 5. Author: Jessica Minasian Every marketer needs a pick-me-up once in a while, especially around the holidays. Surprisingly, valuable marketing lessons are all around us.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 17, 2016
    [Automation, Process] Gaining an edge over competitors with a knowledge base
    Easy implementation and setup process. The ease of use and the quick setup process is why many people go with this type of solution. A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. Like this post?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Automation, Process] 20 Ideas from Power Users to Power Up Your B2B Marketing Automation
    Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Test, test, test your automated flows.  Program Optimization.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 16, 2016
    [Automation, Process] 12 Benefits of Marketing Automation that Will Vastly Improve Your Life
    Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way. The post 12 Benefits of Marketing Automation that Will Vastly Improve Your Life appeared first on Opentopic. Don’t believe me? One group of people who. Marketing - Publishers
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 15, 2016
    [Automation, Process] Accelerate Conversions with Clean Data and Relevant Content
    B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. Additionally, individual users can subscribe to content triggering automated notifications as soon as new content assets become available.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Automation, Process] How to Fix a Broken Lead-Nurturing Strategy
    The process might be slow, but the boulders in our path are powerless to our brilliant marketing. Marketing automation software if a powerful tool, but many of the companies that use the software to create nurture campaigns attempt to turn leads into customers through brute force. Automate or prospect? ” Ouch.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 15, 2016
    [Automation, Process] Should We Reframe How We Talk About Artificial Intelligence?
    There’s a fear that as we improve efficiency, we may also lose touch of some of the human factors in the marketing process; that machine learning’s data-driven approach may not perfectly hit the mark for understanding people, that automation could threaten to displace too many people from much-needed jobs. Prove It.
  • ACT-ON  |  TUESDAY, NOVEMBER 15, 2016
    [Automation, Process] Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process
    With this post, you’ll find out how to design a successful lead process. The most basic version of the lead process tracks the flow of leads from the point at which they are generated, to the point at which they are passed to sales, to the feedback loop on lead quality. Define all the steps in the process. Define the steps.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Automation, Process] Thoughts from Viewtopia 2016: Video Has Evolved
    Marketing Automation and Video are a Match Made in Heaven. Several of our speakers came from the marketing automation space, but their views on video were far from biased. By day one, we were overflowing with knowledge — and by day two, we really just needed to sit down and process it all. They should be telling stories.
  • ACT-ON  |  MONDAY, NOVEMBER 14, 2016
    [Automation, Process] 35 Marketing Automation Stats to Make You Look Smart
    Especially, it seems, our marketing automation statistics. Here are 35 marketing automation stats to know and love and share and cite. Is marketing automation just a flash-in-the-pan kind of trend? 1. People from the United States, India, and Australia are doing the most searches for the term “marketing automation.”
  • ACTIVEDEMAND  |  FRIDAY, NOVEMBER 11, 2016
    [Automation, Process] The Differences Between Behavioral Segmentation and Audience Segments
    Let’s now take a closer look at marketing segmentation: Audience Segments Audience segmentation describes the process of dividing an audience into smaller clusters. With a flexible and integrated marketing automation platform like ActiveDEMAND, targeting your customer segments is easier than ever. Get Started with ActiveDEMAND today!
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Automation, Process] The Best of the Best: 2016 Video Marketing Awards
    Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a video solution that tied engagement data from this top-of-funnel material to Act-On, their Marketing Automation Platform. Marketing can be a bit of a thankless job. Not bad for an IT solutions provider!
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Automation, Process] 5 Steps to Optimizing a Lead Nurture Program
    Without testing, asking questions and repeatedly enhancing the process, achieving this honor would not have been possible. You can find free tools on the internet to calculate statistical significance, but HubSpot provides a good breakdown of the math behind the tools to help you understand the process. And not just at the get-go.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Automation, Process] 3 Core Sales Support Services Your Agency Needs To Offer
    Setting up a CRM for a client requires a complete understanding of their sales process. Automate Sales Prospecting with Meetings Links. According to 2016 data from Econsultancy , only 22% of businesses are satisfied with their lead to customer conversion rates. That's bad news for a marketing agencies with retainer clients.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 9, 2016
    [Automation, Process] The Blurred Lines between Automation and Human Interaction
    ” Managing large social communities, or listening all the time, really is time-consuming, and we’ve developed all kinds of time-saving apps and software to help us automate the process. And herein lies the distinction: processes can be automated; one-on-one conversations meant to relationship-build.
  • CHIEFMARTECH  |  WEDNESDAY, NOVEMBER 9, 2016
    [Automation, Process] Marketing technologist study reveals digital business transformation
    For others, it is more of a specialized marketing operations position — for instance, the lead operator of a technically advanced, off-the-shelf application, such as a marketing automation platform. Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Automation, Process] 5 Do’s and Don’ts of Employee Advocacy
    While many have already started the process of building employee advocates, with few resources and peer examples, they’re writing their own playbooks and building programs from scratch. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. How do we explain why we’re doing this?
  • ANNUITAS  |  TUESDAY, NOVEMBER 8, 2016
    [Automation, Process] The Problem Pursuing Perfection, Especially in Marketing
    Building something as complex and far-reaching as a demand generation engine is a process filled with twists and turns and a fair amount of uncertainty along the way. Modern demand generation leaders need endurance for the long haul as an enterprise organization can’t turn on a dime in terms of processes and systems, and certainly not people.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Automation, Process] What Qualities Should You Look for in a Marketing Automation Manager?
    Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–
  • SNAPAPP  |  TUESDAY, NOVEMBER 8, 2016
    [Automation, Process] Stronger Inbound Marketing With Interactive Content: How to Get Started
    are experiencing a slow death due to an over saturation, and today, audiences more and more expect a variety of different formats to choose from for their learning process. Incorporating email automation for personalized follow-up that’s time or action triggered. This modern approach is highly effective and increasingly popular.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2016
    [Automation, Process] A Deeper Look Into B2B Demand Generation
    buyers involved in the typical B2B buying process according to CEB, demand generation marketers must have insight into all of these individuals and their key roles. As marketers develop stronger demand generation practices, these can be supported by technologies like marketing automation. Marketing Automation
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 5, 2016
    [Automation, Process] What Is Account-Based Marketing, and Will It Work for Your Brand?
    This collaboration is simplified through the use of powerful marketing automation technologies , which can streamline communications and multidepartment activity while breaking down the traditional silos that separate sales and marketing. Part of this process will include choosing the criteria used to identify accounts worth targeting.
  • VIDYARD  |  THURSDAY, NOVEMBER 3, 2016
    [Automation, Process] 7 Ways HR Can Use Video to Better Engage and Hire Top Talent
    Imagine what you could do when you can turn some of the boring steps in a recruitment process into an experience where the candidate feels heard and engaged! Many companies hiring processes are automated to some degree. There’s a reason why we see video everywhere. Okay, many reasons. Like Human Resources. Is that you?
  • VIEWPOINT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Automation, Process] Seven Ideas to Increase Sales (Reading time: Five minutes or Less)
    Are you leaving out a null sample of prospects that do not go through marketing automation to understand what you are not scoring that you should be; OR, what you are scoring that you shouldn’t be. Account profiling: Give sales a leg up by profiling target companies as the first step in utilizing Account Based Marketing processes.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Automation, Process] Why We May Be Thinking About Chatbots All Wrong
    Some would argue, instead, that all we want is a smoother ordering process. As Tommy Hilfiger himself told TechCrunch, “We are obviously distributed in our own stores and in department stores, but going directly to the consumer is really part of the motive and the future of the omni-channel process.” One large pepperoni, please.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2016
    [Automation, Process] Powering Account-Based Marketing with the Right Technology
    Marketing automation is perfect for this, and a sophisticated platform should have capabilities for account targeting and management, personalizing cross-channel engagement, and revenue-based account analytics in the same platform as your other cross-channel marketing campaigns. But with this rapid innovation comes its caveats.
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 1, 2016
    [Automation, Process] Being Prepared in a Marketing Automation Demo: Finding a Partner
    This is the second post in the series Being Prepared in a Marketing Automation Demo. . One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?” Support Staff. Request a Demo!
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2016
    [Automation, Process] 4 Ways to Optimize the Middle of the Funnel
    With so many transitions happening during the hand-off process, the middle of the funnel has the biggest potential for misalignment between marketing and sales, as well as within sales. Building a repeatable lead nurturing process is the pride and joy of any demand generation marketer. What is the middle of the funnel?
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 31, 2016
    [Automation, Process] The Biggest Contributor to B2B Revenue
    For products or services early in their lifecycle, it often makes sense to stop the qualification process short of an opportunity.  This gives the sales person lots of chances to develop the buying vision with the customer early in the process. #3. Oracle. Marketo. HubSpot. Salesforce.com.  Just to name a few. Your Product Lifecycle.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Automation, Process] A Tale of Marketing Halloween Horrors
    This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. Dejected, Justine gave the final update from the segmentation team, “As mentioned, we’ve got one shot at building these audiences through our current database querying process.
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Automation, Process] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    The Forrester Wave methodology included a rigorous process of vendor surveys, scenario-based product demos, executive strategy briefings and customer reference calls to validate each vendor’s products and qualifications. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com. Press Releases
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [Automation, Process] Analytics CEO makes a passionate case against marketing attribution
    The cross-departmental synergies it creates cannot be ignored either, starting with a translation of marketing outcomes/touchpoints/reach into dollars — a long dreamed bridge between the CMO and CFO camps — and continuing with an engineer-friendly understanding of the marketing process, which is music to the ears of CIOs and marketing technologists.
  • CONTENTLY  |  THURSDAY, OCTOBER 27, 2016
    [Automation, Process] A Robot Named Albert Wants to Revolutionize Digital Advertising
    If he could automate more of the advertising process, he thought, the energy media buyers spent on minutiae like analyzing click-through rates could instead be devoted to the tasks that require a human touch. Instead of just relying on automation for individual media buys, brands can turn all of their campaigns over to Albert.
  • CONTENTLY  |  THURSDAY, OCTOBER 27, 2016
    [Automation, Process] Contently Network Now Has 100,000 Freelance Creatives
    So while it’s true that we’re a software company that loves data, algorithms, and automation, we’re thrilled to announce a new landmark: Our freelance talent network has now grown to more than 100,000 writers, photographers, designers, videographers, and creatives. So who are these people? Haven’t heard of those?
  • VIEWPOINT  |  THURSDAY, OCTOBER 27, 2016
    [Automation, Process] Like Leaving Flour Out of a Cake
    Laws include important elements such as an agreed upon lead definition, hand-off processes, metrics, and reporting. The judicial branch enforces the law that includes a lead acceptance process and a metric for what percent of leads should be sales accepted by sales. Bad things happen to cake when ingredients are left out. How true.
  • 6SENSE  |  THURSDAY, OCTOBER 27, 2016
    [Automation, Process] Part 2: The Sales Uses Cases of Predictive Intelligence
    The decision-making of these models is based on the demographics of the lead, the firmographics of the account and the activity captured by the company’s marketing automation platform. The first blog of our two-part series tackled the marketing use cases of predictive intelligence. Prioritizing Engaged Leads – Removing False Positives.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 27, 2016
    [Automation, Process] The state of B2B marketing in Asia—moving toward digital
    Marketing automation hasn’t yet taken off for a couple of reasons. And people costs are lower here, which means the cost savings of automation are lower. All this is changing, however, as labor costs rise, and automation becomes less expensive. He kindly agreed to share his perspective on B2B developments in Asia.
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 26, 2016
    [Automation, Process] Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way https://opn.tc/jp6hx
    Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way. The post Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way https://opn.tc/jp6hx Don’t believe me? One group of people who. jp6hx appeared first on Opentopic.
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 26, 2016
    [Automation, Process] 8 Types of MarTech Tools Every Demand Marketer Needs
    B2B marketers specifically are investing heavily in tech to automate processes, engage new audiences, gain insights into marketing’s effectiveness and deliver increasingly innovative customer experiences. But there are literally thousands of marketing tools to choose from, and when. Marketing - Publishers
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 26, 2016
    [Automation, Process] 5 Marketing Automation Mistakes You Should Avoid
    Marketing automation can help you improve your performance while reducing the amount of time and effort required to achieve results. However, many companies have invested in marketing automation tools only to discover that this cutting-edge software has done nothing to improve their sales. You need time to. Brands & Marketers
  • THE POINT  |  TUESDAY, OCTOBER 25, 2016
    [Automation, Process] 3 Problems You Need to Solve Before You Buy New Marketing Technology
    An effective lead response process at the very top of the lead funnel – a process that combines telemarketing AND automated email response – can improve conversion rates , and demand generation ROI, significantly. 2. We marketers may be many things, but few of us can be described as patient. We all want the quick fix, right?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2016
    [Automation, Process] Ask and thou shalt receive
    Email Marketing Influencer Marketing Internet Marketing Marketing Automation Public Relations Advertising Audience Automobile salesperson Azmi v Kirklees Metropolitan BC BRICS Contestant Halloween Indoor rower Influencer marketing instagram Loan marketing Michael McGriff Newsday return on investment Rowing (sport) Sales snapchat YouTube
  • SNAPAPP  |  TUESDAY, OCTOBER 25, 2016
    [Automation, Process] Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey
    When you’re in the process of making a final buying decision what is it you want to see? Vanessa Porter, Director of Marketing at SnapApp will be showing you how interactive content and marketing automation work together and providing key tips to building strong relationships with your audience based on their position in the funnel.  .
  • LEAD LIAISON  |  TUESDAY, OCTOBER 25, 2016
    [Automation, Process] How to Run a Webinar: Promote the Webinar
    You’ve figured out how marketing automation can help you with the entire process. Your marketing automation system should offer a way to schedule posts. Interested in a demonstration of our robust marketing automation tool? This is the sixth installment in the series  How to Run a Webinar. Promote the Webinar.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2016
    [Automation, Process] These 6 Marketing Automation Statistics Show Where Marketers Really Are
    Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. It’s marketing automation that makes that happen. The following statistics present a snapshot of the current marketing automation landscape: 1.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 21, 2016
    [Automation, Process] Manufacturers, It’s Time to Take Back Control in the Buying Cycle
    Now, cloud computing is driving the creation of a network of connected machines that act as an intelligent network that can predict failures and trigger maintenance processes autonomously. As much as two-thirds of B2B deals are lost before a formal request for proposal (RFP) process even begins. Not a Campaign, But a Process.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 20, 2016
    [Automation, Process] Hull.io Offers A Customer Data Platform for B2B Marketers
    Its clients are mostly small, B2B companies – exactly the firms that were first to adopt software-as-a-service (SaaS) technologies including marketing automation and CRM. This is the reverse of the data loading process, since complex records must be assembled from the simplified internal model. Hull.io is an exception.
  • RADIUS  |  THURSDAY, OCTOBER 20, 2016
    [Automation, Process] A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential
    The growth of the Martech stack and explosion in data has led to most marketers sitting on a wealth of information in the cloud across their CRM and Marketing Automation (MAT). So if you’re in the process of integrating platforms across your tech stack, make sure you do it the right way. Salesforce is a trailblazer in their space.
  • INFER  |  WEDNESDAY, OCTOBER 19, 2016
    [Automation, Process] Stack & Flow: The Inspiration Behind Our New Sales & Marketing Technology Podcast
    With the sales and marketing automation landscape being reimagined everyday, we aim to provide listeners with tangible insights that will enable them to implement innovative programs, tactics and best practices to fuel go-to-market success in real-world scenarios. What inspired Stack & Flow, and what makes this podcast different?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2016
    [Automation, Process] Virtual reality for B2B marketing may soon be reality
    In my company’s specialty, videos for marketing technology solutions, many value propositions involve abstractions like optimization, process automation, data management. That was in November 2015. What was striking about this attention-grabbing project was there was no gimmick involved. sense of place. Like this post?
  • ACT-ON  |  WEDNESDAY, OCTOBER 19, 2016
    [Automation, Process] Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist
    As a deliverability analyst, the number one reason I see customers switching, or wanting to switch, to marketing automation is they have experienced poor deliverability with their previous stand-alone ESP. Marketers switch email service providers (ESPs) for various reasons. But it’s not quite as simple as it may seem. Suppression Lists.
  • ACT-ON  |  WEDNESDAY, OCTOBER 19, 2016
    [Automation, Process] Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist
    As a deliverability analyst, the number one reason I see customers switching, or wanting to switch, to marketing automation is they have experienced poor deliverability with their previous stand-alone ESP. Marketers switch email service providers (ESPs) for various reasons. But it’s not quite as simple as it may seem. Suppression Lists.
  • VIDYARD  |  TUESDAY, OCTOBER 18, 2016
    [Automation, Process] 4 Video Marketing Strategies to Help You Get Better Results Right Now
    The best way to build a return on investment for your video or content performance is by integrating your video marketing platform with your marketing automation platform (MAP), and customer relationship management software. Yes, you really can do all of that with video! The good news is: you don’t have to be one of them! would want from you.
  • KAPOST  |  MONDAY, OCTOBER 17, 2016
    [Automation, Process] Content Operations: Alinging The Enterprise a Single Message
    ” If you were to ask this question to Rockwell Automation employees six months ago, you’d get a variety of answers—and probably not a clear vision of the future we see for our company and our customers, which is exactly what the Connected Enterprise is meant to represent. The Rockwell Automation Story  . Think about it.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Automation, Process] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    However, as you scale your ABM efforts, you may want to consider building a more sophisticated social listening dashboard or investing in a third-party monitoring and automation platform.  . Author: Mike Tomita So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. What’s next?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 14, 2016
    [Automation, Process] Datorama Applies Machine Intelligence to Speed Marketing Analytics
    And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other. This lets them manage a process that would otherwise require many different products and lots of technical support. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.
  • RADIUS  |  FRIDAY, OCTOBER 14, 2016
    [Automation, Process] Why B2B Data Is Holding Back Your Marketing Efforts
    Just look at the numbers: 80% of marketing teams blame data quality for ineffective demand gen processes ( Demand Metric Report ). Marketing systems like CRMs and marketing automation platforms have become more sophisticated in tracking customer touchpoints and collecting customer data. So, what do these stats tell us? Radius.
  • LEANDATA  |  THURSDAY, OCTOBER 13, 2016
    [Automation, Process] Infer + LeanData = Happy SDR Team
    SAN FRANCISCO — Nick Ezzo compares running a smart demand generation process to the evolution of naval ships. They do that with automation, technology and computerization. Ezzo needed a better process of getting the best prospects to the right sales reps as quickly as possible. But hear him out. Ezzo makes a very good point.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 13, 2016
    [Automation, Process] What To Do & See at DMA’s 2016 &THEN
    Brian Glover, Principal Product Manager at Marketo, brings it full circle by explaining how a sophisticated marketing automation platform can personalize your communications as your buyers jump from channel to channel to deliver consistent experiences throughout their buyer’s journey. Inspirational Keynotes. Marketing Presentations.
  • ACT-ON  |  THURSDAY, OCTOBER 13, 2016
    [Automation, Process] The Rethink Podcast Episode #4: What it means to be a modern marketer
    At the highest level, the technology has empowered customers, prospects, and consumers to take control of the buyer’s process, whether it’s individual consumer purchases or in a large organization that’s making a B2B buying decision. OK, how are we going to structure that marketing automation campaign?
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2016
    [Automation, Process] The Productive Marketer's Guide to Better Team Collaboration
    Andrews suggests using a cohesive, automated productivity application -- one that eliminates the duplicate efforts and distraction of multiple tools. And hold that thought about automation -- we’ll touch more on that in a bit. 2) Define a clear purpose and motivation. Marketing Automation Productivity Daily CanonicalBe honest.
  • ACT-ON  |  THURSDAY, OCTOBER 13, 2016
    [Automation, Process] The Rethink Podcast Episode #4: What it means to be a modern marketer
    At the highest level, the technology has empowered customers, prospects, and consumers to take control of the buyer’s process, whether it’s individual consumer purchases or in a large organization that’s making a B2B buying decision. OK, how are we going to structure that marketing automation campaign?
  • BIZIBLE  |  WEDNESDAY, OCTOBER 12, 2016
    [Automation, Process] How To Create A Revenue Generating B2B Marketing Strategy
    Company size codes for different processes and technologies. When developing personas include as much information as possible on influential people in the buying process. What are the technologies or processes that need to be in place for customers to gain value? Strategy. It’s the justification for marketing spend. Conclusion.
  • JUNTA 42  |  WEDNESDAY, OCTOBER 12, 2016
    [Automation, Process] 10 Content Marketing Roles for the Next 10 Years
    If it makes sense, this person can also oversee the marketing-automation platform for your organization. Given the convergence of marketing and information technology, you need at least one (maybe more) individual whose sole purpose is to leverage the proper use of technologies in the content marketing process. Click To Tweet.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Automation, Process] Shared Content Optimization: What It Is & Why You Need to Care
    Shared content optimization is the process of optimizing content to increase the likelihood of social shares, impressions, and even sales. However, the first step is to understand the true definition of SCO -- which is the process of adding relevant hashtags, commentary, questions, and media to spark engagement and increase social shares.
  • INFER  |  TUESDAY, OCTOBER 11, 2016
    [Automation, Process] How Host Analytics Operationalizes Intelligent Workflows With Predictive Analytics
    Additionally, Host Analytics wanted to further automate its sales lead routing process in order to avoid giving reps too few or too many good leads. Over the years we’ve had the tremendous opportunity to work with some of the best companies in the world that are helping to shape the future of predictive for sales and marketing.
  • ANNUITAS  |  TUESDAY, OCTOBER 11, 2016
    [Automation, Process] 3 Rules To Drive Change In Organizations
    For a complete redesign, we needed a totally new look and feel, an updated content management system, updated content, and for good measure we changed our marketing automation platform and optimized our internal Demand Process to better manage our demand generation strategy. Why or how do organizations drive change? No big deal, right?
  • ANNUITAS  |  TUESDAY, OCTOBER 11, 2016
    [Automation, Process] 3 Rules To Drive Change
    For a complete redesign, we needed a totally new look and feel, an updated content management system, updated content, and for good measure we changed our marketing automation platform and optimized our internal Demand Process to better manage our demand generation strategy. year ago we took a hard look at our website. Engage a team.
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