• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Automation, Process] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    marketing technology into a seamless process. approval workflows, email automation, analytics. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Automation, Process] Evangelizing a Content Marketing Program
    efficiencies in the process.” 4. marketing automation technology has gotten better. What processes need to be in place with. process, hierarchy, and consistent publishing cadence. It’s something we call the Content Flywheel, the visualization of a process in which key content. All rights reserved. The hotel giant.
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Automation, Process] How to Avoid Content Creator Burnout
    Consider using scheduling, automation or project management tools to help you work smarter, not harder. This is the process of sifting, sorting, arranging, and publishing information you curate from the Internet and presenting it in a meaningful and organized way. Content Creation is a Team Effort. Have a Plan. Conclusion.
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [Automation, Process] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    Tell us about why you wrote a book, the process for writing the book, and how you feel now that the book is out and published? But I feel like, in the whole process, I realized I am the dummy. And, through the process I realized that there are a lot more people, way smarter than me, actually know a whole lot more. Jeff: Great.
  • LEAD LIAISON  |  THURSDAY, JUNE 23, 2016
    [Automation, Process] How to Prospect Using Handwritten Letters
    Use the Letter as Part of an Automated Sequence. Don’t worry if you don’t know how to write a great sales letter or if you don’t have the time to put into the process. Services can even include the handwritten letter as part of an automated prospecting plan. Get Ready to Prospect Using Handwritten Letters – Be Different.
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Automation, Process] Insights from the chief marketing technologist of an $18B firm
    We operate a distributed business model, with marketing teams in our many lines of business in document technology and services and business process services. And don’t think you get to go out and choose a new marketing automation platform to supplant the standard (Marketo in our case). What’s your current role at Xerox?
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Automation, Process] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    Take our video tour , and we’ll show you how Act-On can help you engage your audience across the entire buyer’s journey with automated email drips, simple social publishing, powerful reporting, and so much more. This 10-minute demo will show you how modern marketers are using Act-On at each stage of the lead-to-revenue process.
  • LEANDATA  |  WEDNESDAY, JUNE 22, 2016
    [Automation, Process] If It’s Not in Salesforce, It Didn’t Happen
    So on one hand, sales ops pros are putting tools and automation into place that take away much of the administrative drudgery for a sales rep so they can focus on closing deals. That’s the way you have to think when you’re building a sales process. If a tree falls in a forest and nobody is there to hear it, does it make a sound?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [Automation, Process] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    This process is powerful because it allows for two-way communication. Nurture these leads with information aligned to their stage in the buying process. Marketing Automation“A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Automation, Process] Why Automated Email Engagement Should Be Part Of Your Sales Team
    Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are the fresh face in the realm of lead engagement, and they’re already causing quite a stir. But what exactly makes an Automated Email Solution better than the other options? What is an Automated Email Engagement Solution? Takeaway.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Automation, Process] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • CAPTORA  |  TUESDAY, JUNE 21, 2016
    [Automation, Process] Three Phases of High-Performance Campaign Creation
    Depending on which marketing automation tool you are using, determine how many campaigns you will launch. Make sure there is an area for a lead to fill out a form that is connected with your marketing automation tool. With this data in mind, the optimization process can begin! Click To Tweet. Use bullet points. Include a form.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Automation, Process] Deliver More Sales Qualified Leads Using Predictive Intelligence
    This can lead to sales lacking trust in the lead scoring that comes out of marketing automation platforms, which does nothing to improve what for many companies is an already challenging sales-marketing relationship. This is one of the prime ways to optimize the investment you’ve already made in marketing automation. How does it work?
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Automation, Process] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    If you don't have any automated email workflows set up, you're likely missing out on some major opportunities to nurture and engage your existing contacts. Start incorporating these as final steps in your email review process. Practicing good inbound marketing means sending emails to people who actually want to hear from you.
  • ACT-ON  |  MONDAY, JUNE 20, 2016
    [Automation, Process] The Evolution of Account-Based Marketing
    The process and tools were custom-built and expensive. Marketing automation has become ubiquitous in the mid-market and SMB space, in particular for B2B software-as-a-service companies, mid-sized consumer-facing retailers, and digital agencies who manage multiple marketing efforts simultaneously. The time involved was enormous.
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Automation, Process] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    Double-counting due to isolated attribution processes. If you’re growing and investing in multiple marketing channels, keep using the conversion tracking from your marketing automation platform as a substitute for attribution. Second, it’s omni-channel and has a centralized attribution process. What is it good for? Yes or no.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2016
    [Automation, Process] What The Boss Can Teach Us About Marketing Automation
    This time around it's Marketing Automation. WHAT SPRINGSTEEN KNEW ABOUT B2B MARKETING AUTOMATION. When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been. Marketing Automation
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Automation, Process] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Every move you make needs to be informed by the right data and insights, and you can do this using a marketing automation platform. Figure out a translation system that works for you (like simple keyword mapping ), then standardize it within your marketing automation system so you can group job titles and industries appropriately.
  • ACTIVEDEMAND  |  THURSDAY, JUNE 16, 2016
    [Automation, Process] How Marketing Agencies Can Get the Most From Automation
    How Marketing Agencies Can Get the Most From Automation Many marketing agencies use automation platforms to simplify their email, social media and brand awareness campaigns. Well-known and respected automation platforms such as  ActiveDEMAND  send out lead notifications in real time with your name on them.
  • 6SENSE  |  THURSDAY, JUNE 16, 2016
    [Automation, Process] Forbes and 6sense: The Publisher – Predictive Intelligence Solution
    This development finally helps bring visibility to the entire buying process by connecting data from web analytics, marketing automation and CRM tools. This is how it works: 6sense connects first party data (web analytics, marketing automation and CRM) adds Forbes activity data and the robust 6sense intent and static data network.
  • BIZIBLE  |  THURSDAY, JUNE 16, 2016
    [Automation, Process] Introducing: The Bizible Partner Program for Marketing Operations Agencies
    Bizible’s B2B attribution solution is the perfect complement to this process. Customers are increasingly looking for more granular attribution than what is provided in their marketing automation systems. Bizible delivers omni-channel, multi-touch attribution by connecting to Salesforce and integrating with marketing automation systems.
  • ACTIVEDEMAND  |  WEDNESDAY, JUNE 15, 2016
    [Automation, Process] Lead Nurturing and Personalization
    Lead nurturing refers to a process of developing relationships with buyers at every stage of the sales funnel, as well as through every step of the buyer’s journey. Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. What is Lead Nurturing? It’s true.
  • IKO-SYSTEMS  |  WEDNESDAY, JUNE 15, 2016
    [Automation, Process] Behind the Scenes with Brahim Zebbar, EMEA Sales Manager
    They’re a key part of the sales process, since they make sure the account exec is talking to the right person. About the outbound and inbound process for SDRs. R: Could you go over what a good outbound process should look like? B: More likely than not, you will have a good sense of what an “ideal” target looks like.
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Automation, Process] Is Anyone Leading Lead Management?
    Sales Lead Management is a complicated process. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. Marketing Automation Management. Direct Marketing Agency. Digital Agencies.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Automation, Process] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    Activity from your own marketing automation system or application logs contains strong predictive signals and good coverage, especially when your behavior models are married with fit models in the right way. In the News Lead Scoring Marketing Automation Predictive Intelligence Thought LeadershipAdRoll, Outreach, Pardot, Act-On, etc.).
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Automation, Process] [Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth
    Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. So why is best of breed marketing automation core to growth? Because marketing automation enables the following five things for a high-growth company, which helps fuel their success: 1. know, I know.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Automation, Process] Agency Focus: How Content Marketing is Changing, & How to Measure It
    All, they say, are candidates for automated writing tools. These freelancers will develop “Gigs” like Monthly Infographics for $149 and 1,000 Words for Any Use for $169. I’ve seen some of their work, and recommend you have a strong quality control process, or you’re likely to get exactly what you pay for. Agency leaders agree. Invest.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Automation, Process] 13 Key Website Design and Development Areas to Bring in Business
    Headlines touting vague promises of people, processes, technology and consulting prowess can exhaust even the most committed reader. According to our research , 80.8% of prospective buyers visit a firm’s website at some point during the buying process. Marketing Automation. Marketing automation tools are not just for B2C brands!
  • INFER  |  TUESDAY, JUNE 14, 2016
    [Automation, Process] How Marketing Helped Social Tables Increase Leads and Revenue 400+%
    In 2015, we introduced some innovative new content, including: A popular, free mobile application, Site Inspector, that collects and analyzes information on a potential venue during a site visit; A paper titled “Little Known Ways to Enhance the Site Visit Process,” co-written with PCMA (Professional Convention Management Association); and.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2016
    [Automation, Process] Hey CMOs: Technology Now as Important as Creativity
    The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.” Automating. You can’t go 30 seconds today without reading something about marketing automation and the benefits it provides. But as they say… that was then. CMO Corner
  • SALESPREDICT  |  TUESDAY, JUNE 14, 2016
    [Automation, Process] How Predictive Intelligence Helps B2B Marketers with Buyer Targeting
    Despite the game-changing impact marketing automation has had on B2B marketing engagement strategies, there is still a lot of room for improvement when it comes to achieving measurable results and sales revenue from demand generation efforts. Improve demand gen results by targeting in-market buyers. How bad is it? Whose opinion do they value?
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Automation, Process] 5 Ways B2B Marketers Can Learn to Love Facebook
    posted automated updates to it about once a day. So if someone looked at a whitepaper download page, or a webinar sign-up page, but didn’t act, clever B2B marketers can show them a customized ad to entice them to finish the process. Are you holding back on Facebook marketing just because you’re in B2B? Um … maybe not. Facebook Live.
  • ACTIVEDEMAND  |  MONDAY, JUNE 13, 2016
    [Automation, Process] Five Things Marketing Agencies Need in an Automation Platform
    This is where marketing automation platforms come into play, and among the most important factors when choosing such platforms are support for multiple client sub-accounts, client-level dashboard reporting, multiple channel marketing, the ability to reuse/clone marketing templates and assets across accounts and, finally, white-labeling.
  • RADIUS  |  MONDAY, JUNE 13, 2016
    [Automation, Process] LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here
    If enterprises believe that they will always be served the right contacts, customers, and data, they will without a doubt move to the CRM solution that is the perfect unification of high quality data and sales force automation. Surprisingly, many analysts are calling this a “social” consumer acquisition, rather than an enterprise one.
  • BIZIBLE  |  MONDAY, JUNE 13, 2016
    [Automation, Process] 6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask
    To optimize the entire process -- not just Marketing or Sales -- both teams must work towards the same metrics and goals, which, primarily, is generating revenue. It seems like more and more people are talking about marketing attribution these days. That’s a good thing. Here are some answers that you’ve been looking for. 1. What is it?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Automation, Process] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that state. These will be processes that execute in ZenIQ and, mostly, in external systems.
  • ACT-ON  |  MONDAY, JUNE 13, 2016
    [Automation, Process] Is Inbound Marketing Holding Your Business Back?
    Automating outbound marketing also meant that account-based marketing could be scaled for the mid-market, making it no longer the exclusive province of enterprise companies. In most sales, inbound and outbound tactics are complementary and inextricable from the process, for a successful outcome. But getting found is only the beginning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Automation, Process] Should your content generate leads or relationships?
    It’s a complex article with more than a few statistical problems but it’s an interesting look into their process. Hubspot is offering marketing automation, a business that has become far less differentiated over the years (and there needs to be some consolidation in this field). ” I asked. Can you work with us?
  • BIZIBLE  |  FRIDAY, JUNE 10, 2016
    [Automation, Process] Why Every Marketing Leader Should Develop A Marketing Technology Roadmap
    When do certain tools that help with segmenting or automating emails and serving ads become necessary? Most companies will begin with a hybrid approach and require at a minimum a CRM and basic automation tools. Then, as companies want to create more complex nurturing campaigns, they’ll need an advanced marketing automation platform.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 10, 2016
    [Automation, Process] How to Beat Dunbar’s Number with MarTech
    With marketing technology (MarTech for short) like marketing automation, CRMs, and referral automation software, which work together to manage and nurture prospect and customer relationships to build a trusted and significant connection with them. Marketing Automation. Referral Automation. So how exactly does this work?
  • CHIEFMARTECH  |  FRIDAY, JUNE 10, 2016
    [Automation, Process] How utilized is marketing automation today? An expert weighs in
    As VP of Professional Services for Eloqua, our team was developing new processes and best practices for demand generation all the time. How utilized is marketing automation today? There is such a greenfield for firms to adopt marketing automation. There is such a greenfield for firms to adopt marketing automation.
  • SALES ENGINE  |  THURSDAY, JUNE 9, 2016
    [Automation, Process] End-to-End Content Marketing and the End of IRL
    Creating an end-to-end lead generation process with content marketing requires that your top-of-funnel content (the content that focuses on early stage buyers and is commonly found in blogs) is tied together with your premium conversion assets. But it can’t stop there. The problem is that many B2B companies are starting on the wrong end.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2016
    [Automation, Process] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    Here are three trends shaping today’s world, specifically in higher education, and how you can address them with marketing automation: 1. For instance, Ohio State Fisher School of Business understood that to personalize their communications at scale and reach their audience at the right time, they needed to automate their workflows.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Automation, Process] How to Recruit Top Talent Using an Inbound Framework
    We've seen fire hand exactly how effective this formula is for improving recruiting, which is why we're sharing our process with you below. You’re probably starting to think that this process sounds a lot like the way companies used to compete for potential customers. Do you use inbound techniques to fuel your recruiting process?
  • ACT-ON  |  THURSDAY, JUNE 9, 2016
    [Automation, Process] 3 Tips to Shrink Your Long Enterprise Sales Cycle
    However, just because you’ve paid those dues doesn’t mean you can freewheel it in terms of how you work deals from an activity standpoint. I’ve made a career in the sales development space by adhering to an activity process. truly enjoy the process. It’s long because our stuff is expensive. That’s a fact.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 8, 2016
    [Automation, Process] The secrets of successful B2B marketing
    The best laid plans are worthless unless they’re executed effectively and this requires a talented and motivated team, with the bandwidth and freedom needed to deliver.  It also requires the right tools, especially marketing automation systems. Aligning goals and agreeing handover processes is critical here.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Automation, Process] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Here are 5 ways to expand your lead nurturing program beyond the inbox: • Telesales – often, inside sales plays only a reactive role in the lead nurturing process, responding when prospects engage with the nurture program or show other signs of interest. But direct mail doesn’t have to be a “batch” process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2016
    [Automation, Process] Six methods for smarter marketing segmentation
    Plan for automation within your system (or, you may need to consider a different system!). Here’s an example of automation triggers I use in ConvertKit (my ESP): [Source: ConvertKit ] 4. Generate processes and workflows for the above operations so your automated campaigns can be put together with ease. ” 5.
  • LEANDATA  |  WEDNESDAY, JUNE 8, 2016
    [Automation, Process] Walking in The Shoes of Sales
    These are the people in charge of building an efficient sales process, managing technology tools and finding insights through data analysis, that will allow the team to, well, sell more stuff. That way you’re building ‘features’ into the sales process. Then he quickly worked his way to Account Executive. It’s really, really helpful.”.
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Automation, Process] Let’s Make a Deal: Social Selling Technology
    These two categories are Sales Automation, Enablement & Intelligence, which is represented by 220 technology solutions, and Social Media Marketing & Monitoring, which is represented by 186 technology solutions. Ultimately, their goals involve helping salespeople to automate, organize, and collaborate on social selling communications.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Automation, Process] How to Know If Your Business is Ready For an Open Source Platform
    An ERP is a business process management software that is often used by e c ommerce retailers to keep track of important business metrics and capture funds. Legally, customers cannot be charged for a product that they have ordered online until the shipping process has begun and a tracking label has been created. Budget. Why is this?
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 7, 2016
    [Automation, Process] The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 2 of 4
    In this four-part guide you’ll find do’s and don’ts for every step of the email marketing process: Three tips for successful emails. With VerticalResponse, you can use the automated feature to schedule a welcome email as soon as a new contact is added. Part 1). Part 2). Part 3). Part 4). Welcome email. ’ email.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Automation, Process] 3 Steps to Mobile App Personalization
    Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences. But how can you apply this process to improve your mobile app? Or perhaps you managed your website, optimizing the user experience with real-time web personalization. Know Your Users and What They Want.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Automation, Process] Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It
    Bot" is a generalized term used to describe any software that automates a task. Chatbots, which anyone can now build into Facebook Messenger, automate conversation -- at least the beginning stages of it. user, Danny Sullivan, subsequently tried it by sending flowers to Zuckerberg himself and documented the five-minute process here.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 6, 2016
    [Automation, Process] The Serious Takeaways from Sirius Decisions
    Here’s a recap of some of the most talked about topics and key takeaways: Marketing Automation—It’s the Heart of the Technology Ecosystem. Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. As you might expect, SiriusDecisions did not disappoint.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Automation, Process] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    This holistic perspective has fueled the resurgence of account-based marketing (ABM) , an approach in which marketing works closely with sales to manage the complex process of targeting and nurturing companies, rather than lone prospects. They also started using Act-On marketing automation software to drive this approach.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2016
    [Automation, Process] Usermind Makes Journey Orchestration Simple
    So although they see themselves as enabling all kinds of business processes, I think it’s fair to view them largely in the context of customer management. The company lists about a dozen standard integrations including major marketing automation, CRM, email, customer service, collaboration, and analytics systems.
  • ANNUITAS  |  THURSDAY, JUNE 2, 2016
    [Automation, Process] How to Manage Data…Better
    Luckily, as explained in my previous post , there’s a better way: automation. When one employs an efficient programmatic strategy and manages his or her expectations for what can be done with the resources available, automating one’s data cleaning with a language such as R is an effective way to save time, energy, money, and sanity.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 2, 2016
    [Automation, Process] How B2B Marketers Can Get Better Targeting and Deeper Insights
    By studying and applying buyer personas and qualification to marketing processes marketers can learn more about customers’ preferences. It also enables marketers to add analyzed audience data into marketing automation systems, for example, to help B2B marketers receive a more informed view of their customers. Data Management
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2016
    [Automation, Process] Intercom "Smart Campaigns" Replace Decision Trees: Interesting But Not Perfect
    I got all excited when I saw this description from messaging vendor Intercom about new "smart campaigns" in marketing automation that automatically send the best message at the best time in the best channel to each person without pre-designed campaign flows. automated campaigns campaign flows campaign management marketing automation
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Automation, Process] Smart Agency Tips: How to Design Better Websites for Your Clients
    Talented agency marketers embrace the opportunity to gently shepherd clients through the process of creating a great website in a way that makes them feel included, invested, and that sets reasonable expectations regarding timeframes and cost. “We need a good website, can you just make it for us?” Agency marketers hear this all the time.
  • FATHOM  |  TUESDAY, MAY 31, 2016
    [Automation, Process] Where Does Public Relations Fit in the Marketing Technology Landscape?
    This growth has been influential in many areas of marketing—including, Sales Automation Enablement & Intelligence, Social Media Marketing & Monitoring, Display & Programmatic Advertising, Marketing Automation & Campaign/Lead Management, and Content Marketing. So, PR supports marketing and marketing supports sales.
  • CHIEFMARTECH  |  TUESDAY, MAY 31, 2016
    [Automation, Process] The disruptive effects of accelerating waves of marketing technology
    Roughly speaking, we’ve had a major new wave of marketing innovation every five years: email marketing, followed by marketing automation, then predictive analytics, and now account-based marketing. Open systems and agile processes are key. Sundown old technologies and processes. Is this the real life? Is it just fantasy?
  • SALES ENGINE  |  TUESDAY, MAY 31, 2016
    [Automation, Process] Overcoming the Two Biggest Resource Constraints of B2B Demand Generation
    Feeding Sales is a Process , Not a Series of Projects Every department within a company has ongoing projects they try to maintain, but the challenges and emergencies that pop up every day require immediate response, and it can be very easy to divert all of your time and resources to addressing them. Not necessarily. Content Strategy
  • ETRIGUE  |  MONDAY, MAY 30, 2016
    [Automation, Process] Get Started – In-House or Out-House?
    I was surprised to read that just 37% of marketing automation enabled organizations relied exclusively on in-house resources for their automation strategy planning, according to the conclusions of a recent survey by research firm Ascend2. Automation builds on that expertise. It’s worth doing. You’ll get quick benefits.
  • B2B LEAD BLOG  |  MONDAY, MAY 30, 2016
    [Automation, Process] Top 7 Reasons to Automate Business Processes
    There are now countless software applications available to automate various aspects of […]. Marketing Automation marketing automationRobots have begun taking over the world, but it’s not as malicious as the science fiction writers made it out to be.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Automation, Process] The radical NoMQL movement in content marketing
    But as Dave thought through it — a process he candidly describes in his post — it started to make more sense. It’s the vast majority of what marketing automation software is used for, feeding many of marketing’s KPIs. It’s like a John Lennon song, “Imagine there’s no lead form — I wonder if you can.”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2016
    [Automation, Process] Tips For Getting More Out of Marketing Automation
    The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Here’s a few simple tips to help those in the latter category find marketing automation success. Marketing Automation
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Automation, Process] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    If your system allows, set up an automated email at your chosen frequency to save yourself the manual send each time. 26) Does your process need to be repeatable? If you need to recreate your dashboard in the future, make it easy on yourself by documenting the process in a Google doc or internal Wiki page. Sounds simple enough.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Automation, Process] Ready. Fire! Aim. What to Avoid During Demand Gen Planning
    Execution: Lack of execution planning generally happens when no process exists or an organization is unable to follow an existing process due to internal or external deadline pressures. These results are symptomatic of an infrastructure built without regard to process. You cannot automate an ambiguous process.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Automation, Process] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    And that includes “listening and responding,” which requires automation that monitors for explicit and implicit (behavioral) cues, captures that data (listens) in a rich behavioral database, and then uses the data to customize a valuable response (responds). What about suggestions for irrelevant products? Content Matters.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Automation, Process] Digital Darwinism: Where Do You Stand?
    According to Mr. Grossman, who co-leads Russell Reynolds Associates’ Digital Transformation Practice and Consumer Digital and Media Practice: “Digital should be built into the core strategy, systems, and processes of an organization. Building relevance, revenue, and results for clients while meeting them where they are…. Sound familiar?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Automation, Process] The Danger of Not Having the Right Testing and Optimization Technology
    Post-test provides an automated process to find visitor micro segments and the content that they prefer, then the opportunity to target them with those relevant experiences. Of course if I had used the word grave in front of it - grave danger , that would have really upped the hyperbolic scale. Oracle Marketing Cloud
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Automation, Process] Is Predictive Intelligence the Future of B2B Marketing?
    This is a proactive way to accelerate the sales process by determining which customers are ideal based on past behaviors and purchasing history. This takes into account other technologies, such as CRM or marketing automation , and demographic information to predict whom sales and marketing should be nurturing closely.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Automation, Process] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    Machine intelligence will provide the processing power to interpret this data correctly, continuously, and for millions of customers at a time. They'll be even easier to avoid as screens get smaller and automated assistants get better at screening out things their masters don’t want to see. This vision has (at least) two implications.
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Automation, Process] What the Rise of Platishers Tells Us About Content Management Systems
    Vital ) They comes behind only Sales Automation, Enablement, & Intelligence (220), Social Media Marketing & Monitoring (186), Display & Programmatic Advertising (180), Marketing Automation & Campaign/Lead Management (161), and Content Marketing (160). What is this group called, you ask? Platishers. What is a Platisher?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Automation, Process] Someone’s making money off your copyrighted content (But it isn’t you)
    In the case of Business 2 Community, contributors can get through the entire submission process without seeing any notice of the copyright provisions in the terms of use. If the syndication happens automatically, the original creator might never even interact with Business 2 Community’s portal—the process is entirely automated at that point.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Automation, Process] 10 Online Lead Generation Techniques for Professional Services
    It’s almost like automating the referral process. Professional services firms have been relatively slow to adopt online lead generation techniques. Further, many professionals still hold the mistaken belief that the only way to generate new client leads is through referrals and networking. You benefit in two ways. 10) Blogging.
  • KAPOST  |  MONDAY, MAY 23, 2016
    [Automation, Process] 8 #SDSummit Case Study Sessions to Attend
    Red Hat’s sales productivity team takes a holistic approach to improving sales processes, training, sales technology, and content in its pursuit of greater sales effectiveness.” If you’re headed to Nashville this week for SiriusDecisions’ 2016 Summit then you know the agenda for the week  is absolutely packed.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Automation, Process] Pressure
    Instead, they’re bringing over the same processes, theories, and measurement standards from legacy channels. With all of the changes taking place in the marketing industry, technology has taken center stage: more automation, less room for human error. Meaning, they find something they do well, and they automate and repeat it.
  • ACTIVEDEMAND  |  FRIDAY, MAY 20, 2016
    [Automation, Process] The Role Call Tracking Plays in Sales Planning
    Into this foray have come integrated marketing automation platforms such as ActiveDEMAND, which offers a feature known as CallForensics and that takes the concept of call tracking – measuring every incoming call associated with a marketing campaign – to a dynamically new level. How does this pertain to sales planning?
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Automation, Process] 7 Steps to Brilliant B2B Marketing [Part 1]
    Having a great B2B website is an ongoing process – you need to test regularly and refine your content. When it comes to the greatest commercial impact of digital marketing activities in 2016, marketing automation (20%), content marketing (18%), Big Data (12%), mobile marketing (9%) and conversion rate optimization (9%) are the best bets.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Automation, Process] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    Want to learn more about these processes? Tips & Processes for Maintaining Email Quality. 1) Aggressively integrate proofreading into your workflow. How we solve for it: The secret sauce for feasible automation here was ensuring that any replies to our marketing campaigns automatically create Zendesk tickets. Copywriting.
  • LEAD LIAISON  |  THURSDAY, MAY 19, 2016
    [Automation, Process] Your Crash Course to Offering a Crash Course
    Tools such as SiteEngage™ can help make this process easier through automation. By creating an automation for a series of emails that are spread out over time, you can provide your visitors with a crash course to maintain their interest and nurture the relationship, all without expending a lot of time or resources.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Automation, Process] Lead Generation Tweaks for Building a Better Sales Pipeline
    Every business wants the most efficient sales process. To efficiently engage and develop the best leads, companies focus upon blending hands-off inbound methods and hands-on outbound processes. This is an example of how an automated nurturing process can by being steered by a human touch at the right times. Get specific.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Automation, Process] Lead Generation Tweaks for Building a Better Sales Pipeline
    Every business wants the most efficient sales process. To efficiently engage and develop the best leads, companies focus upon blending hands-off inbound methods and hands-on outbound processes. This is an example of how an automated nurturing process can by being steered by a human touch at the right times. Get specific.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Automation, Process] 5 Key Ingredients of a Positive & Profitable Partner Experience
    As a best practice, the PXMM calls for providing programs and fully-automated tools tailored specifically to partner needs. And without a straightforward process for delivering leads to partners, even high quality leads will get lost in the shuffle. It’s never been more important to examine and improve partner relationships.
  • ION INTERACTIVE  |  WEDNESDAY, MAY 18, 2016
    [Automation, Process] Optimizing Your Content for Account-Based Marketing
    This will make your content creation process might look like this: There are a couple key components of ABM that can make content ideation and creation much much easier for your team. For the month of May, we’ve been focusing on Account-Based Marketing to educate and enlighten our audience on the advantages. Understand Your Approach.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Automation, Process] Personalization Makes Programmatic Advertising a Win-Win
    Companies currently store massive amounts of data in publisher platforms and data management platforms (DMPs), never mind the personal customer and profile data already stored in their marketing automation database. Whereas, the next best action restarts the process from the beginning. an instructional video).
  • 3D2B  |  TUESDAY, MAY 17, 2016
    [Automation, Process] Inbound Lead Conversion Tips You Need to Know
    To make the organization process easier, first define a marketing qualified lead. To determine interest level, you can use your marketing automation system to score your leads based on their behavior. As a B2B marketer, it’s easy for you to get caught up in lead generation. One won’t ignite your sales. The other won’t start a fire.
  • SALES ENGINE  |  TUESDAY, MAY 17, 2016
    [Automation, Process] How Many Leads Does Your Sales Team Need?
    Marketing automation and lead management systems have allowed for a near-scientific breakdown of the sales funnel. Leads in each stage of the buying process meet very specific criteria and behave in certain predictable ways. It seems that this once-complex process can be distilled to an algorithm. Sales Enablement
  • ANNUITAS  |  TUESDAY, MAY 17, 2016
    [Automation, Process] Email Deliverability and Data Quality
    Next is defining buyer personas, creating a data dictionary (or what ANNUITAS refers to as a Field Mapping document), defining your data import process, data cleansing process, and finally, creating data dashboards to allow you to quickly and easily identify data issues. However, they are topics many marketers struggle with.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2016
    [Automation, Process] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    At Marketo, we sometimes meet with individuals who feel anxious about adopting marketing automation , and as a result, the meeting can spiral downwards fast. These questions help guide this process: What is causing them the most anxiety? Then, demonstrate the process of how to find the solution. Choose a Captain. Change It Up.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Automation, Process] The 14 Best Content Planning and Research Tools
    The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Best Content Planning Tools. 1) Trello.
  • HINGE MARKETING  |  MONDAY, MAY 16, 2016
    [Automation, Process] Expertise as a Differentiation Strategy
    The lowest-cost strategy also exposes you to commoditization and a much wider range of competitors, including do-it-yourself approaches, off shoring and automation. More importantly, what is ultimately most important is what plays into their selection criteria and decision making process. Differentiation Strategy Defined. Be different.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2016
    [Automation, Process] 10 Marketing Automation Lessons from Bad Stock Photos
    When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. And now, here are 10 marketing automation lessons from bad stock photos. 1. Everyone has something they fear about marketing automation. Sales can likely use their normally follow-up process. 6.
  • KAPOST  |  MONDAY, MAY 16, 2016
    [Automation, Process] Great B2B Customer Experiences Require Customer-Centric Marketing
    and technologies (marketing automation, CMS, CRM, etc.). It also means that every content asset will contribute to a step in the journey, as well as the other steps, to connect the dots and guide buyers forward in their decision process. Process. No, that’s not a typo. Experiences cannot be an afterthought. Why not? Visibility.
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