• INFER  |  WEDNESDAY, JULY 27, 2016
    [Automation, Process] Infer Named a 2016 CRM Market Rising Star
    Infer’s Predictive Ad Targeting Platform helps firms identify promising prospects and target them more effectively; it combines the predictive scoring of Infer’s Profile Management Platform with internal and external signals to create tailored audiences that automate workflows, strategies, and ad campaigns.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Automation, Process] Why All Your Marketing Should Be Experiential Marketing
    Oozing wax, chemical compounds, automated machinery—each place offered our teachers countless opportunities to show us the wonders of science, the intricacies of math, the history of the invention of the assembly line. As for the brands, experiential marketing couldn’t have possibly been easier. Future Proofing Against Ads in Isolation.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Automation, Process] All About Those Leads: Crafting Content for Conversion
    If you don’t already have a clear system for creating tracking codes in your link shortener and marketing automation platform, make it your top priority in the new year. It won’t derail your creative process—it’ll empower you to be even more creative. Happy reading! Some recent survey data confirms this point. Long-form landing pages.
  • LEANDATA  |  TUESDAY, JULY 26, 2016
    [Automation, Process] A Tale of Three Sales Processes
    And there isn’t one, single way to design a productive selling process, either. With that in mind, the recent “Sales Operations Fireside Chat — A Tale of Three Sales Processes” webinar took a deep dive into how a trio of up-and-coming tech companies are solving the data problems that every B2B organization confronts. Dirty data.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Automation, Process] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    You have a Marketing Automation Platform (MA) and a Customer Relationship Management (CRM) software? Many companies set up their lead management process such that any lead that is converted is left with a residual lead status of “SQL” or “Converted.” But what if: Your sales cycle takes months, and you have a direct sales force?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Automation, Process] How to Use Trigger Events for More and Better Leads
    CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Marketers often believe they solve the issue of clients being further in their purchase process by driving more early-stage leads to sales. Who was involved as the buying process evolved?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 26, 2016
    [Automation, Process] How to Get a B2B E-Commerce Implementation on the Right Track [Interview]
    Based on our years of experience across hundreds of e-commerce projects, we’ve included a large number of example requirements to this document that are unique to B2B organizations, including features like paying with PO instead of credit card, allowing for quick bulk ordering, and automating re-order processes for consumables.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Automation, Process] I’m an influencer, pay me more!
    In current and former roles, he has worked to use new technologies to better understand and assist organizations in improving processes and tools to ensure first contact resolution and improved Customer Satisfaction. Currently Frank Lucky for me, a major focus of our time together was influencer marketing. Kindness opens many doors online.
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [Automation, Process] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    Thanks to our foundational work of connecting our content destination to a technology stack (web analytics, the Skyword Platform, CRM, and marketing automation) we were also able to show that our audience was growing, returning regularly, engaging further with our content and the overall site, and entering the sales process.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Automation, Process] 6 Overlooked Ways to Win More New Clients
    At any point in the qualification process, don't be afraid to be picky. With email automation, you can set up nurturing workflows to engage with potential clients, familiarize them with your services, and personalize content to fit their stage in the marketing funnel. You don't understand where it all went wrong.
  • WEBBIQUITY  |  TUESDAY, JULY 26, 2016
    [Automation, Process] The Seven Best File Sharing Tools
    Fortunately, a number of file sharing tools and services have been rolled out over the past few years which speed and simplify the process. Sample review:   “Google Drive is a great place to keep your editorial calendars for easy sharing and collaboration during the content planning process.” Google Review Count:  699,000.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2016
    [Automation, Process] Data In. Data Out. The Secret to Data Driven Marketing
    ” Well that might be the process, granted but there is a little bit more to it and let me tell you why. " When talking about marketing automation, cross-channel marketing and programmatic marketing, it all starts somewhere with a single point of data. The data out process is all about planning, structure and purpose.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Automation, Process] Definitive Guide to Planning a New Content Initiative
    Do we have the people and processes in place to sustain this initiative? resources or process issues. Create a process that facilitates regular customer conversations. You can always increase your frequency as your processes get better, you start seeing. Dedicated Roles Who is responsible for each step in your process?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Automation, Process] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    marketing technology into a seamless process. approval workflows, email automation, analytics. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Automation, Process] Evangelizing a Content Marketing Program
    efficiencies in the process.” 4. marketing automation technology has gotten better. What processes need to be in place with. process, hierarchy, and consistent publishing cadence. It’s something we call the Content Flywheel, the visualization of a process in which key content. All rights reserved. The hotel giant.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Automation, Process] Rethink Marketing Automation – for the CASL-Compliant Marketer
    However, the majority of organizations are still in the process of enticing prospects to fill out a form and proactively subscribe to commercial email communications. Even with these new regulations, marketing automation remains a key tool for successful digital marketing. Caveat: This is not legal advice. Build Brand Awareness.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Automation, Process] Top 10 Marketing Automation Mistakes
    It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.
  • SALES ENGINE  |  THURSDAY, JULY 21, 2016
    [Automation, Process] What are the building blocks of a lead generation strategy?
    demand generation strategy must map directly to the sales funnel to be effective, which is why most B2B content marketing initiatives miss the mark—they don’t understand sales process. If you don’t have a sales process (because you rely solely on referrals), start there. That’s what a lead generation strategy is really all about.
  • LEAD LIAISON  |  THURSDAY, JULY 21, 2016
    [Automation, Process] Buzzwords in Marketing Automation: Lead Scoring – The Fast Way to Convert Leads
    In order for marketing automation to be successful, you need to understand the quality of your leads. Companies that do this properly spend more time focusing on leads that are “ripe”, while “unripe” leads continue to be nurtured through other automations. Automate it with easy-to-use software like Lead Liaison.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Automation, Process] The 9 Circles of B2B Marketing Hell
    B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. The key to avoiding this frustration is to use it as a learning process. Otherwise, you fall into clickbait hell, and although you’ll gain page views, you’ll lose respect in the process. click to view larger ).
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Automation, Process] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    It’s a simple process where intentionality is the most important factor. Build innovation into your processes to encourage and even incentivize employees to keep up with new technologies and present their ideas. 6 months ago, I didn't care a hoot about augmented reality games. So what? Who cares about some mobile game? Be that guy!
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Automation, Process] How To Evaluate Software Integrations: 3 Important Considerations
    If this is the case, make sure the product you’re integrating has an interface that streamlines the process and eliminates the need for custom coding. Finally, it’s important to consider whether the features enabled by an integration will require you to change any existing processes or master new workflows. We’ve all been there.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Automation, Process] How To Evaluate Software Integrations: 3 Important Considerations
    If this is the case, make sure the product you’re integrating has an interface that streamlines the process and eliminates the need for custom coding. Finally, it’s important to consider whether the features enabled by an integration will require you to change any existing processes or master new workflows. We’ve all been there.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Automation, Process] Account-Based And Content Marketing Programs Are Not Campaigns
    Nurture your ABM targets with your best-performing content through existing marketing automation platforms. 4. Set expectations by tying your ABM efforts to the typical sales process. Account-Based and Content Marketing Programs are similar in many ways. In our last article, we talked about how ABM needs content marketing to work.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Automation, Process] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    To drive value across the organization, marketing and IT need to team up to adopt a marketing automation platform that’s a partner for growth—listening and responding, collecting data, and automating processes to make millions of customer connections measurable. Ease of Use. Low Burden to IT. But this isn’t scalable, is it?
  • SNAPAPP  |  WEDNESDAY, JULY 20, 2016
    [Automation, Process] Key Takeaways from DGR’s Sales Enablement Tech Report
    Research directors noted within the report that proper implementation and training processes are essential for sales enablement tech. Automation is your friend. Automation helps deliver the right content to the right people at the right time – so make sure your sales enablement content is part of the mix in your automation strategy.
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [Automation, Process] 6 Success Factors for Adopting Marketing Automation
    Are you getting ready to implement marketing automation? Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. Six readiness factors for implementing marketing automation. #1: Get your website in order. Congratulations!
  • HINGE MARKETING  |  TUESDAY, JULY 19, 2016
    [Automation, Process] 6 Brand Value Strategies to Promote Your Firm
    While it does take time and commitment to craft a strong email campaign, this task can be tackled in batches when time is available and you can use marketing automation technology to send them at regular intervals. SEE ALSO: The Lead Generation Process: How Content Marketing and Lead Generation Work Together. 6. Speaking engagements.
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Automation, Process] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    Drupal 8 integrates with email, analytics, marketing automation, CRM and other business software to create a seamless transition from content to lead generation to sale. If you don’t have in-house staff to manage the process, you may want to consider hiring an experienced Drupal SEO expert. Drupal 8 is a marketer’s dream. No Problema.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 18, 2016
    [Automation, Process] The Contextual Inbox: Moment-of-Open Email Marketing
    Basic List Segmentation Strategies Historically, list segmentation has been a manual process. Segmentation Automation with Real Time Data Automated segmentation improves email diversity without creating the need for additional templates, deployment schedules, or peripheral data selections. Open vs. click campaign activity.
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [Automation, Process] All 11 Marketing Attribution Models, Explained
    That’s because in a marketing analytics system built around lead generation, like a marketing automation platform, the website session where the lead was created is the first session where data is tracked and measured. In this post, we’ll dive deeper into all 11 attribution models and explain the pros and cons of each. 1. Linear Attribution.
  • DISCOVERORG  |  FRIDAY, JULY 15, 2016
    [Automation, Process] The Human Element of Sales and Marketing
    Unfortunately, the prevalence of technology and automation has all too often led us to dismiss the importance of the appeal to emotions in the sales process. “Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.” Switch by Chip and Dan Heath. logos (proving a truth by means of logic).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [Automation, Process] 6 Tools for Automating B2B Social Media Marketing
    Once your decision for what automated social media platform to use is done, it’s time to move onto the research and monitoring aspects. This is a great aggregator tool for mention tracking, which saves time and makes the process simpler. What automation tools do you use for B2B social media marketing? Buffer. Edgar. DrumUp.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 14, 2016
    [Automation, Process] Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 
    To become a content juggernaut, you have to build a repeatable, scalable process for content creation –and spreadsheets won’t cut it. For us, this is where technology, specifically marketing automation and marketing content software, became essential. Author: Scott Hogrefe You’ve heard the stats. You’ve read the articles.
  • INFER  |  THURSDAY, JULY 14, 2016
    [Automation, Process] Introducing Infer Form Monitor: How a Simple Marketing Challenge Sparked Internal Innovation
    Recently, we decided to re-architect our Pardot Marketing Automation, and as part of this project, we began looking for a way to test all of the forms on our website in order to make sure they were working properly. Over the past couple of months, we’ve been in the process of rebooting our Marketing Operations at Infer.
  • LEAD LIAISON  |  THURSDAY, JULY 14, 2016
    [Automation, Process] Marketing Automation Company Introduces World’s Easiest to Use Web Form Builder
    ALLEN, TX — July 14, 2016 — Lead Liaison, a leader in marketing automation software, announces exciting new features to enhance user experience within their top rated platform. Great marketing automation companies  are superb listeners. World’s Easiest to Use Web Form Builder. This upgrade is no different. About Lead Liaison.
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Automation, Process] Is Marketing Automation Right For You?
    Marketing automation isn’t for every organization, but it can benefit the vast majority of businesses. Determining if your organization needs marketing automation is no different from evaluating the potential adoption of any software solution. What are your current processes? What process is in place to collect leads?
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Automation, Process] Who Should Nurture B2B Leads with Social Media?
    In conjunction with content planning, marketing automation, paid advertising, and phone calls, think about incorporating social more fully to create a true omni-channel approach to nurturing. B2B Lead to Sale Process Social Media Social Selling B2B leads B2B social media Social Nurturing. Social Nurturing Isn’t Just a Job for Sales.
  • SALES ENGINE  |  WEDNESDAY, JULY 13, 2016
    [Automation, Process] Ditch the Pitch: How Content Marketing Creates the Conversation that Drives Conversion
    One of those necessary tools is marketing automation software. Marketing automation software allows you to map out exactly who your potential buyers are and what their purchasing process looks like. By feeding them content tailored to where they are in that process, you can nurture them through it to the next step.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2016
    [Automation, Process] How to Design an Employee Mentorship Program That Doesn’t Suck
    This includes figuring out the internal politics, processes, and opportunities that drive growth within a company and the small steps and education that lead to defining the different stages of a person’s professional career. entees earn more money and experience more satisfaction in their work. Creating a Mentorship Program.
  • IKO-SYSTEMS  |  TUESDAY, JULY 12, 2016
    [Automation, Process] Marketing Automation vs. Automated Email Engagement: Which Is Right For You?
    Upon first glance, you might be thinking that Marketing Automation Platforms (MAPs) and Automated Email Engagement solutions are practically identical. and automate repetitive tasks. Automation. MAPs Require: 1) The understanding that a marketing automation tool does not replace a human workforce! Automation.
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Automation, Process] Lead Change and Transform Communications with Nurture Marketing
    And the corresponding tool is marketing automation. Marketing automation, then, is the center of this strategy or philosophy. It holds this designation due to its ability to automate messages and communications with speed, efficiency, and personalized relevance. The times, they are a changin’. But, what is nurture marketing ?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 12, 2016
    [Automation, Process] How Talent, Data and Technology Foster Marketing Team Optimization [Interview]
    This is to solve major process, data, and automation issues. This is why having an end goal is important, but creating a process or framework to get there is [also] important. However, it can be challenging for enterprises to deliver on these key drivers of success. MarTech is an enabler for data and analytics.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Automation, Process] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Odds are, you already understand the many benefits of paid social advertising and the role it plays in the B2B content marketing process. You can also integrate these forms with your CRM or contact database, sending these emails straight into your marketing automation programs, ready to be nurtured! Twitter. LinkedIn. Nix Text Ads.
  • INFER  |  MONDAY, JULY 11, 2016
    [Automation, Process] 3 Growth Hacks to Boost Revenue Upwards of 10%
    But I’ve found that the gray area of discovering hidden gems already sitting in a CRM or Marketing Automation system is actually one of those variables that can have a large impact on the topline. There are always gaps somewhere in the go-to-market process, and using a methodical approach to fill those gaps has proven successful.
  • ACT-ON  |  MONDAY, JULY 11, 2016
    [Automation, Process] Advanced Retargeting: Nurturing Your Audience Across Digital Channels
    And when as much as 75 percent of the buying process happens before a contact ever reaches out to you , it is critical to be looking for proactive ways to win hearts and minds by building the brand through any number of tactics, including retargeting. It’s the summer hit equivalent of Justin Timberlake’s “ Can’t Stop the Feeling.”.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Automation, Process] Email Delivery vs. Deliverability: What's the Difference?
    Consider removing or suppressing inactive customers after a set time or automating a re-confirmation campaign. Streamline the unsubscribe process so that it’s one step -- otherwise, you’re fighting a losing battle against the dreaded “report as spam” flag. 3) Make your emails personal and relevant. Does it get to the inbox?
  • VERTICAL RESPONSE  |  FRIDAY, JULY 8, 2016
    [Automation, Process] Seasonal Autoresponders
    Your email-automation tools may just require a bit of tweaking to allow for the powerful automatic messages that add the proverbial frosting to the cake. Messages triggered when a shopper leaves your site, either before or during the checkout process, can greatly increase your conversions. Ah, mid-summer. All rights reserved.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 8, 2016
    [Automation, Process] There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation
    But without the aid of an integrated multi-channel marketing automation platform , the technology and resources needed to execute such a strategy lived in disparate locations and represented a growing expense that many companies cannot afford. Marketing Automation b2b ConsumerPull counts based on audience criteria. The result?
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [Automation, Process] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing. Let’s dive in: How have you seen the marketing automation landscape evolve since you started working in Client Services? What’s one aspect of marketing automation that companies are missing out on?
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Automation, Process] 9 Useful Strategies for Getting Clients to Pay On Time
    But no matter how buttoned up you might be in your process, it still could mean clients pay late, which messes with your stability. Others have automated payment options -- with your client's permission of course. Who should be getting your invoice to get it processed? Everyone is trying to manage cash flow.
  • IKO-SYSTEMS  |  TUESDAY, JULY 5, 2016
    [Automation, Process] 5 Techniques for Outreach Emails (with Templates) Proven To Get Results
    This process begins with the subject line. The soft scientists we call “copywriters” have been perfecting this process for years. We’re going to discuss, in-depth, the entire process of crafting emails that just refuse to stay unread. #1 Subject Line. What’s the number one goal when writing an email? They work.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, JULY 5, 2016
    [Automation, Process] 3 Helpful Tips That Will Spread Awareness To Your SaaS Product
    Optimize your SaaS Relationship with Channel Partners Via CMR’s Robust Automated Solutions. Through our  state-of-the-art automated software , businesses can amplify their B2B marketing efforts via a clear and concise platform that robustly and intuitively assists the managerial process of Co-op/MDF. Require opt-in on web forms.
  • SALESPREDICT  |  TUESDAY, JULY 5, 2016
    [Automation, Process] How to Increase Conversions with Lead Progression Tracking
    Marketing automation systems have been integral to tracking conversions and providing the ability to score leads based on responses to campaigns and web activity—often referred to as behavioral data. Today we’ll talk about how to use lead progression tracking to increase conversions. The p roblem with l ead c onversion. Browsing review sites.
  • FATHOM  |  TUESDAY, JULY 5, 2016
    [Automation, Process] Punch Above Your Weight: Why Digital Favors David, Not Goliath
    Not only has it become the best in its space, Google’s leaders are working every single day to stay the best. ( Inc Magazine ) Of course, Google has its variety of other projects—self-driving cars, Google Glass, home automation, the list goes on. Do you know what your unfair advantage is? This applies to business too. Meltwater ).
  • SALES ENGINE  |  TUESDAY, JULY 5, 2016
    [Automation, Process] Breaking the Sales Growth Plateau May Require A New Approach
    The Solution: Integrating Content Marketing into the Process The solution is shifting the old paradigm of one-to-one initial sales engagement to a digital format. The answer: automation. By automating online campaigns based on prospect behavior, marketing automation engages and nurtures early-stage buyers until they are sales-ready.
  • NUSPARK  |  TUESDAY, JULY 5, 2016
    [Automation, Process] Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
    Mobile search is huge, but what if your online lead or sale process is complicated on mobile (long/multi-page) check-out process? but Google does allow some automated bidding strategies, called Portfolio Bid Strategies, which optimize bids based on goals across campaigns, ad groups, and keywords. Search Networks. Target CPA.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 4, 2016
    [Automation, Process] Four Strategies to survive automated writing and content bots
    Automated writing! We may not want to think about this, let alone process it and accept it, but the freelance writer will become an endangered species. strategy for surviving automated writing. In a world of processed foods, people will pay more for organic. The top three posts were very close. Almost un-readable.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Automation, Process] Serena Software Extends Release Management & DevOps Leadership
    Serena Release Control (RLC) helps enterprises implement Release Management, DevOps and Application Release Automation practices by providing enterprise class process support, a powerful integration framework and full audit and compliance capabilities. Marketing ROI Cmo marketing roi
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Automation, Process] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    It’s critical to understand where your leads are in the process . Automate your onboarding process to make sure customers have access to all of your great content and resources, and that they get what they need at every step. As modern marketers, we’re all familiar with the lead generation funnel. Social media marketing.
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Automation, Process] Serena Software Extends Release Management & DevOps Leadership
    Serena Release Control (RLC) helps enterprises implement Release Management, DevOps and Application Release Automation practices by providing enterprise class process support, a powerful integration framework and full audit and compliance capabilities. Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Automation, Process] Is Your SEO Actually Working? 3 Ways to Find Out
    Every tool uses a slightly different process to determine your “real” ranking, so stay consistent with one tool to get results you can use. marketing automation software.”). The goal of high search rankings is traffic, but the goal of traffic—to push the process all the way to the bottom line—is sales. like metrics.
  • KAPOST  |  WEDNESDAY, JUNE 29, 2016
    [Automation, Process] Insider Tips for a Pain Free Efficient Marketing Workflow
    When various departments are involved in the same marketing effort, teams need an easy way to stay coordinated and on track towards a common goal, while reducing bottlenecks in the content development process. Create a clear approval process and content schedule, and stick to it. Want to know the key to efficient marketing workflow?
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Automation, Process] The 15 Guidelines That Will Unfreeze Your Cold Emails
    Removing all ambiguity and simplifying the engagement process for readers is essential. #5 Personalize It. The post The 15 Guidelines That Will Unfreeze Your Cold Emails appeared first on Sales automation. Why are you so frustrated by sending cold outreach emails? “Because “Because it’s really hard!”, Thanks!’.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Automation, Process] Busted! 23 Marketing Myths Held By (Some) Industries
    We emphasize the importance of creating content to give your buyers the information they are looking for, while simultaneously establishing you as the “expert” on the subject matter they are searching for, resulting in building trust in the process. Many think that there’s no point in marketing for RFP’s if the process is set.
  • CHIEFMARTECH  |  TUESDAY, JUNE 28, 2016
    [Automation, Process] Where unicorns come from — feeder roles for marketing technologists
    Marketing Automation Coordinator. Applications and Processes Manager. Process Specialist. The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Marketing technologists have burst onto the scene in recent years.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2016
    [Automation, Process] Why CMOs Need To Be Bullish On Programmatic Advertising
    We define it simply as “Automated advertising buying coupled with machine learning.” “Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. ” —Digiday.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 28, 2016
    [Automation, Process] There’s a “C Change” Underway: CMOs and CIOs Are Aligning for Digital Disruption
    You need to employ technologies and processes that allow you to “listen” to your customers—understand their digital footprints, preferences, and activities—and tailor interactions accordingly on a 1:1 basis, but at scale and volume, to improve the customer experience. It’s clear that this is not a fad and may not even be a trend.
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Automation, Process] How to Generate Qualified Leads and Delight Your Sales Team
    We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. For example, if your ideal customer is a marketer who uses marketing automation and a CRM, a lead who comes in and matches each of those could be an A grade. What industry are they in?
  • LEANDATA  |  MONDAY, JUNE 27, 2016
    [Automation, Process] Handling Leads and Contacts Within Salesforce
    And they have to keep making those fixes, over and over, as their sales process changes. LeanData automates lead management by simplifying the complexity of routing leads in Salesforce. In the process, I’ve learned that everyone’s lead flow is different. And he’s exactly right. Blueprint. LeanData ensures that never happens.
  • ACT-ON  |  MONDAY, JUNE 27, 2016
    [Automation, Process] How to Harness the Power of a Referral Marketing Business
    Three easy ways to help your customers feel good about their purchase: Automate the onboarding process so your customers have access to a plethora of tools, resources, and additional help (if necessary). After the sale, the customer success team generally watches over the account. What can referral marketing do for your company?
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Automation, Process] Why You Should Never Email a Proposal
    Rather, the problem begins during the sales process. The rush to write a proposal and the resulting frustration due to a lack of feedback or even a simple "no" is the result of a non-existent sales process or one that is driven by the client's wants, rather than the agency's attempt to qualify and drive the right type of new business.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Automation, Process] 6 Ways to Reduce Bot Influence on Your Marketing Analytics
    These nonhuman visitors might be search engine crawlers indexing a site for Google, harmless scripts used to automate processes, or more nefarious hacker codes doing everything from click. Marketing ROI Cmo marketing roi
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Automation, Process] How to Avoid Content Creator Burnout
    Consider using scheduling, automation or project management tools to help you work smarter, not harder. This is the process of sifting, sorting, arranging, and publishing information you curate from the Internet and presenting it in a meaningful and organized way. Content Creation is a Team Effort. Have a Plan. Conclusion.
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [Automation, Process] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    Tell us about why you wrote a book, the process for writing the book, and how you feel now that the book is out and published? But I feel like, in the whole process, I realized I am the dummy. And, through the process I realized that there are a lot more people, way smarter than me, actually know a whole lot more. Jeff: Great.
  • LEAD LIAISON  |  THURSDAY, JUNE 23, 2016
    [Automation, Process] How to Prospect Using Handwritten Letters
    Use the Letter as Part of an Automated Sequence. Don’t worry if you don’t know how to write a great sales letter or if you don’t have the time to put into the process. Services can even include the handwritten letter as part of an automated prospecting plan. Get Ready to Prospect Using Handwritten Letters – Be Different.
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Automation, Process] Insights from the chief marketing technologist of an $18B firm
    We operate a distributed business model, with marketing teams in our many lines of business in document technology and services and business process services. And don’t think you get to go out and choose a new marketing automation platform to supplant the standard (Marketo in our case). What’s your current role at Xerox?
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Automation, Process] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    Take our video tour , and we’ll show you how Act-On can help you engage your audience across the entire buyer’s journey with automated email drips, simple social publishing, powerful reporting, and so much more. This 10-minute demo will show you how modern marketers are using Act-On at each stage of the lead-to-revenue process.
  • LEANDATA  |  WEDNESDAY, JUNE 22, 2016
    [Automation, Process] If It’s Not in Salesforce, It Didn’t Happen
    So on one hand, sales ops pros are putting tools and automation into place that take away much of the administrative drudgery for a sales rep so they can focus on closing deals. That’s the way you have to think when you’re building a sales process. If a tree falls in a forest and nobody is there to hear it, does it make a sound?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [Automation, Process] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    This process is powerful because it allows for two-way communication. Nurture these leads with information aligned to their stage in the buying process. Marketing Automation“A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Automation, Process] Why Automated Email Engagement Should Be Part Of Your Sales Team
    Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are the fresh face in the realm of lead engagement, and they’re already causing quite a stir. But what exactly makes an Automated Email Solution better than the other options? What is an Automated Email Engagement Solution? Takeaway.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Automation, Process] Why Automated Email Engagement Should Be Part Of Your Sales Team
    Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are the fresh face in the realm of lead engagement, and they’re already causing quite a stir. But what exactly makes an Automated Email Solution better than the other options? What is an Automated Email Engagement Solution? Takeaway.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Automation, Process] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • CAPTORA  |  TUESDAY, JUNE 21, 2016
    [Automation, Process] Three Phases of High-Performance Campaign Creation
    Depending on which marketing automation tool you are using, determine how many campaigns you will launch. Make sure there is an area for a lead to fill out a form that is connected with your marketing automation tool. With this data in mind, the optimization process can begin! Click To Tweet. Use bullet points. Include a form.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Automation, Process] Deliver More Sales Qualified Leads Using Predictive Intelligence
    This can lead to sales lacking trust in the lead scoring that comes out of marketing automation platforms, which does nothing to improve what for many companies is an already challenging sales-marketing relationship. This is one of the prime ways to optimize the investment you’ve already made in marketing automation. How does it work?
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Automation, Process] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    If you don't have any automated email workflows set up, you're likely missing out on some major opportunities to nurture and engage your existing contacts. Start incorporating these as final steps in your email review process. Practicing good inbound marketing means sending emails to people who actually want to hear from you.
  • ACT-ON  |  MONDAY, JUNE 20, 2016
    [Automation, Process] The Evolution of Account-Based Marketing
    The process and tools were custom-built and expensive. Marketing automation has become ubiquitous in the mid-market and SMB space, in particular for B2B software-as-a-service companies, mid-sized consumer-facing retailers, and digital agencies who manage multiple marketing efforts simultaneously. The time involved was enormous.
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Automation, Process] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    Double-counting due to isolated attribution processes. If you’re growing and investing in multiple marketing channels, keep using the conversion tracking from your marketing automation platform as a substitute for attribution. Second, it’s omni-channel and has a centralized attribution process. What is it good for? Yes or no.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2016
    [Automation, Process] What The Boss Can Teach Us About Marketing Automation
    This time around it's Marketing Automation. WHAT SPRINGSTEEN KNEW ABOUT B2B MARKETING AUTOMATION. When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been. Marketing Automation
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Automation, Process] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Every move you make needs to be informed by the right data and insights, and you can do this using a marketing automation platform. Figure out a translation system that works for you (like simple keyword mapping ), then standardize it within your marketing automation system so you can group job titles and industries appropriately.
  • ACTIVEDEMAND  |  THURSDAY, JUNE 16, 2016
    [Automation, Process] How Marketing Agencies Can Get the Most From Automation
    How Marketing Agencies Can Get the Most From Automation Many marketing agencies use automation platforms to simplify their email, social media and brand awareness campaigns. Well-known and respected automation platforms such as  ActiveDEMAND  send out lead notifications in real time with your name on them.
  • 6SENSE  |  THURSDAY, JUNE 16, 2016
    [Automation, Process] Forbes and 6sense: The Publisher – Predictive Intelligence Solution
    This development finally helps bring visibility to the entire buying process by connecting data from web analytics, marketing automation and CRM tools. This is how it works: 6sense connects first party data (web analytics, marketing automation and CRM) adds Forbes activity data and the robust 6sense intent and static data network.
  • BIZIBLE  |  THURSDAY, JUNE 16, 2016
    [Automation, Process] Introducing: The Bizible Partner Program for Marketing Operations Agencies
    Bizible’s B2B attribution solution is the perfect complement to this process. Customers are increasingly looking for more granular attribution than what is provided in their marketing automation systems. Bizible delivers omni-channel, multi-touch attribution by connecting to Salesforce and integrating with marketing automation systems.
  • ACTIVEDEMAND  |  WEDNESDAY, JUNE 15, 2016
    [Automation, Process] Lead Nurturing and Personalization
    Lead nurturing refers to a process of developing relationships with buyers at every stage of the sales funnel, as well as through every step of the buyer’s journey. Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. What is Lead Nurturing? It’s true.
  • IKO-SYSTEMS  |  WEDNESDAY, JUNE 15, 2016
    [Automation, Process] Behind the Scenes with Brahim Zebbar, EMEA Sales Manager
    They’re a key part of the sales process, since they make sure the account exec is talking to the right person. About the outbound and inbound process for SDRs. R: Could you go over what a good outbound process should look like? B: More likely than not, you will have a good sense of what an “ideal” target looks like.
  • IKO-SYSTEMS  |  WEDNESDAY, JUNE 15, 2016
    [Automation, Process] Behind the Scenes with Brahim Zebbar, EMEA Sales Manager
    They’re a key part of the sales process, since they make sure the account exec is talking to the right person. About the outbound and inbound process for SDRs. R: Could you go over what a good outbound process should look like? B: More likely than not, you will have a good sense of what an “ideal” target looks like.
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Automation, Process] Is Anyone Leading Lead Management?
    Sales Lead Management is a complicated process. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. Marketing Automation Management. Direct Marketing Agency. Digital Agencies.
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