• HUBSPOT  |  MONDAY, JULY 6, 2015
    [Automation, Process] What’s Holding Your Publication Back From Going Digital?
    While you can theoretically market based on website behavior, subscription information, or any other data you might have on a particular reader, combining this data is a manual and very tedious process that doesn’t allow you to see more cause and effect or big-picture behavioral patterns. Reasons Digital Might Be Getting the Best of You.
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Automation, Process] Successful Sales and Marketing Alignment, Part 1: Get Started
    In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success. First, you have to agree on goals and expectations, and then you build a collaborative sales and marketing process. Design the lead process. The process is then automated.
  • CMO ESSENTIALS  |  FRIDAY, JULY 3, 2015
    [Automation, Process] What Modern Marketers Can Learn from America’s Founding Fathers
    Modern marketing automation is a strategy game changer and 87% of Best-in-Class marketers now use automation platforms. Tracking marketing processes and the strategy of your customer’s journey should be a must for any modern marketer. Take a look at our compiled list of revolutionary (see what I did there?)
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Automation, Process] Improving ROI with Marketing Optimization
    automation and interaction management tools – can further improve ROI. With the widespread adoption of automated tools, marketing organizations have. process. The optimization process also considers the element of time,” said Raj. and considers hundreds or thousands of variables – a serious processing task. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Automation, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    marketing automation tools to allow tracking of. before they enter the active sales process. At every level of the sales process, interactive online. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Automation, Process] Closing the Loop on Social Leads
    process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Indeed, building and. business.
  • VIDYARD  |  THURSDAY, JULY 2, 2015
    [Automation, Process] Incorporating Video into Your Marketing Automation Platform
    It’s no secret that video production is more intricate and time-consuming of a process than producing content in other forms. The answer is to incorporate video into your company’s marketing automation platform. Side note: If your company has yet to jump aboard the marketing automation train, that’s a whole other discussion!
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Automation, Process] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Gone are the days of having to manually track data and nurture leads, because with marketing automation, you’re able to sit back, relax, and watch the system do it for you!
  • LEADERSHIP  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Where is Your Demand Generation Program on the Effectiveness Quotient?
    He was excited; they were trying out a new marketing automation system that he believed was going to bring the kind of results they had not seen before. Here are some insightful resources your B2B organization can use to monitor your lead generation process and work towards higher performance, better results and ultimately, happier customers.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Marketing Toolkit Essentials: CRM and Email Marketing Software
    Look at each of your currently established processes and figure out how a specific CRM can address each challenge. However, that’s not to say that you should completely rule out any CRM system that could allow your firm to adopt new processes. See Also: Marketing Automation: How to Choose the Right Software for Your Firm.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Tools I use to amplify social campaigns
    So, with SOCi, you can separate the content discernment process, collecting all the best evergreen and time-sensitive content into libraries that can can be stored and then used as content for one or all of the properties, depending on whether they have a pool or not, whether they’re in a particular city or region or not. Engagement!
  • VIEWPOINT  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Status quo, you know, is Latin for 'the mess we're in.'
    However, marketing is still asking the same questions and using the same processes; therefore, they continue to fail in the eyes of the salespeople. CRM and marketing automation systems. This title is a quote from Ronald Reagan. Here’s the problem. Salespeople consistently say that they do not get enough qualified leads. The result?
  • MARKETING ACTION  |  TUESDAY, JUNE 30, 2015
    [Automation, Process] Improve Your Offer Strategies by Learning to Let Go
    Transaction (Confirm the decision and aid the purchasing process). Marketing Automation Scorecard vs. Marketing Strategy Calendar/Demand Map. It helps marketers evaluate their marketing automation systems, so they can learn what they’re doing well and where they can improve based on their score. The culprit is the offer. eBook.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 29, 2015
    [Automation, Process] A Look at Features Past, Present and Yet to Come
    VerticalResponse has now automated this process so you can enjoy the benefit with just a couple clicks. Timed emails are perfect for leading subscribers through an onboarding process, or taking them through a campaign series such as a drip campaign. This marketing automation feature is coming soon. It’s only July!
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Automation, Process] 5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
    These businesses also buy into the widely accepted wisdom about the SaaS sales process, which goes something like this: it's much shorter and more transactional than traditional software sales, customers are ready to buy 'off the page' without the involvement of a salesperson, they just want to test out the product and then get started.
  • CMO ESSENTIALS  |  MONDAY, JUNE 29, 2015
    [Automation, Process] Quick Reads: The Content Marketing and Marketing Automation Convergence
    Content marketing and marketing automation, independently, have become ubiquitous topics in the B2B marketing community. The Case for Aligning Content Marketing and Marketing Automation: Why should more marketers be combining and aligning their content marketing and marketing automation efforts? CMO Insights Trending
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Automation, Process] The Long Term Value of an Email Marketing Welcome Programme
    Oracle Marketing Cloud helped Missguided to implement intelligent and targeted automated marketing so that they could capitalise on sales opportunities at each stage of the customer lifecycle and boost engagement rates. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Automation, Process] Top 7 Branding Ideas for Your Consulting Firm
    When you start a business, your brand begins to take shape…but that doesn’t mean the process is deliberate, scientific, or effective. To drive this process and reinforce your expertise, you can use a variety of tools. Here’s a simple fact of life in management consulting – every firm creates a brand. Proposals.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Automation, Process] Why Video Is Crucial to Your Marketing Automation Strategy
    With the intense focus on guiding buyers through the purchase process with valuable content and targeted nurture streams, as well as the development of video-based technology, marketing with video is a whole new ball game. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Automation, Process] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    With so much data available through marketing automation software , the results of marketing efforts are becoming increasingly more insightful and easy to measure. If you want to find out more about how using data from marketing automation can help your company, here is a list of some of the top benefits: Establish Marketing ROI.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Automation, Process] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Proven experience managing the content creation processes. Must have experience with a social management and marketing automation platforms. 3) Data Scientist. Now that you know where to look, it’s important to start planning the hiring process. Seems simple right? You need to build the right content marketing team , right now.
  • MARKETING ACTION  |  FRIDAY, JUNE 26, 2015
    [Automation, Process] Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide
    Chances are, if you’re considering adopting marketing automation, you’re a very busy person. That’s why we recently developed a marketing automation quick start guide to help marketing teams of all sizes quickly and efficiently accelerate the return on their marketing automation technology investments. Get Organized. Sometimes.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Automation, Process] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    This flow chart interface has been fundamentally unchanged ever since and remains the gold standard of marketing automation(3). Automated systems can incorporate long-term value in their recommendations but only if they are tracking long-term outcomes and analyzing what changes them. But immediate response isn’t the only goal.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Automation, Process] New Automatic Follow-Up Emails + More New Features
    Now we’ve automated the process for you. Our most recent release is all about top customer-requested features and enhancements. This is why we know you’re going to love it. Here is an overview of what we added to your VerticalResponse account. Follow-Up Emails. The content of the email doesn’t change.
  • ANNUITAS  |  THURSDAY, JUNE 25, 2015
    [Automation, Process] The Myth of Graduation – We Never Stop Learning
    Marketing enablement is a something I am fascinated with because there are more and more technologies, processes and skills that we as marketers need to know (to master) to do our jobs well. Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. Focus.
  • VIDYARD  |  WEDNESDAY, JUNE 24, 2015
    [Automation, Process] Video Marketing How-To: Measure the Success of Your Video at Every Funnel Stage
    This is what middle-of-funnel is all about – generating leads, and moving your prospects to the next stage of the buying process. This is where a Video Marketing Platform that integrates into your sales or marketing automation platform is a powerful tool. Welcome to another episode of Video Marketing How-To! Blog Video How-To
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 24, 2015
    [Automation, Process] Guide to Autoresponders Part 2: Content Offer and Survey Emails
    Automation takes your email marketing strategy to the next level. Creating a survey is a simple process. Once you’ve done so, add the link to your automated email or create an eye-catching button that takes the recipient to the survey when clicked. In this second post, we dive into Content Offer and Survey Emails.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 24, 2015
    [Automation, Process] An Overlooked Email Deliverability Metric
    The ISP sends the message back to the sender and it is processed as an unsubscribe by the email or marketing automation software. Deliverability, on occasion, is just like real life. It’s very true that sometimes we are so enamored with the big picture (How often are we sending? Let’s talk about complaints.
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Automation, Process] Marketing Automation Integration: Ensuring Critical Connections
    Ensuring Integration for Marketing Automation: However, the ability to utilize key data points means that you have to be able to acquire and manage that data. What you need is an integrated system that acts not only as a marketing automation platform, but a contact management database and a reporting analytic engine as well.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 22, 2015
    [Automation, Process] Tealium Grows from Tag Manager to Customer Data Platform
    Most of these are for tag management but about 20 are to message delivery systems including ecommerce, email, marketing automation, CRM, and advertising vendors. Pricing is based on events processed and starts around $12,000 for a small implementation. To some degree, the difference is just a matter of presentation. lots of connectors.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Automation, Process] Mastering the Art of the Ecommerce Microconversion
    Marketing automation is the very core of HubSpot’s abilities. We talk all the time about the buyer’s journey , the marketing funnel, segmenting your contact lists, and automating the whole process. And it works, obviously, or we wouldn’t still be here. How can you tell which is which without the benefit of meeting in person?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Automation, Process] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    In a perfect world, you should always take as much time as you need during the content creation process to ensure that you're creating something you're proud of. It's the same process as above, just embed your videos instead of podcast episodes. This Academy post will guide you through the process.). And Twinkies.*. Not sure?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 19, 2015
    [Automation, Process] Be an Email Marketing Superhero and Get a 30% Lift
    VerticalResponse has automated this process for paid accounts (to be released 6/24/15) so you can maximize the results of your email campaign. Whether you use the automated feature in VerticalResponse or an alternative, be sure to incorporate follow-up emails into your campaigns. Lean in, I’ll tell you. They follow up.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 19, 2015
    [Automation, Process] The Importance Of Market Intelligence For CMOs
    Wiser’s flagship product is WisePricer, a semi-automatic dynamic pricing engine, and WiseDynamic, a fully automated solution. Equally as important as watching your customers, though, is keeping an even closer eye on the actions of your competitors. What is Market Intelligence? Gathering Competitive Intelligence. Marketing Strategy
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Automation, Process] Why Only One MarTech Tool Is Needed for B2B Content Management
    Here’s why: “April 2015 research by Gleanster in association with Kapost found that, due to poor management and arduous processes, US B2Bs spent a total of $958 million annually on inefficient and ineffective content marketing.” marketing automation solutions. How efficient is your B2B content marketing strategy?
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 17, 2015
    [Automation, Process] Guide to Autoresponders Part 1: Benefits and Welcome Emails
    ‘The automation process is a snap,’ says Jill Bastian, our Community Education and Training manager. “And autoresponders can expedite that process.” Setting up automated emails is a great no-hassle way to speak to your customers and keep your brand top of mind within your industry. Welcome Emails.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Automation, Process] Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
    They call the process "word priming.". Dr. Tom Stafford, a cognitive psychologist at the University of Sheffield who studied Wikipedia edits to see what they reveal about how the brain processes language, told The Washington Post , "When you first start typing, you don't have any habits. And who could blame them? You never know.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Automation, Process] 5 Things You'll Wish You Knew Before Buying Marketing Automation Software [Webinar]
    Unfortunately, this can happen during the software buying process, too -- and the price tag can be pretty high. EDT to share all the things she wishes she knew before she bought marketing automation software. He spent years helping companies implement various marketing automation systems and CRMs. Marketing Automation Daily
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Automation, Process] Enterprise gamification is a spoon full of sugar
    “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” Edutainment. AMPer ?
  • FATHOM  |  TUESDAY, JUNE 16, 2015
    [Automation, Process] Marketing Automation for Higher Education – Get the Most from Your Email Marketing
    More and more marketing departments at colleges and universities are adopting marketing automation as a part of their digital marketing strategy. Below are some factors to consider when evaluating the case for investing in a marketing automation solution: Reaching More Prospects with Relevant, Timely Information. again!
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Automation, Process] How To Get A Positive Return On Your Marketing Investment
    To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. But marketers are eager to “hack” the process. Calculating return on a marketing investment (ROMI) is something of an art form.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Automation, Process] 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)
    Of the new data we surfaced in the process, we were able to identify some metrics we believed would help marketers improve the performance of their email campaigns the most. When it comes to automated emails, tracking engagement over time is equally as important. The keyword here being "a lot.". Where's a marketer to start?
  • ANNUITAS  |  THURSDAY, JUNE 11, 2015
    [Automation, Process] Two Reasons Your B2B Marketing Programs Are Failing
    At ANNUITAS, we call that Demand Process: the proactive management of the demand chain from lead-to-revenue, and from pain point to solution. Demand Process considers all elements that drive and convert demand at a people, process, content and technology level, and it spans both marketing and sales interactions with the buyer.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 10, 2015
    [Automation, Process] The Compliance Customer Relationship Challenge: Be Personal and Protect My Data
    Mortgage, loan and lease automation is increasing. Unbelievably as part of the process, they asked me to take a picture of my credit card and upload it. I did. Yet, some banking institutions fear these marketing automation solutions may not be compliant. There are other customer relationship red flags; 71% of U.S.
  • ANNUITAS  |  TUESDAY, JUNE 9, 2015
    [Automation, Process] The Stack
    Many marketers bought into the promise of marketing automation, for example, without giving any thought into how to actually use it for anything other than sending email. Well, it’s not a marketing strategy until you stump the marketing automation platform.”. call this slide … The Stack. To sum it up: Decide what your goals are.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 9, 2015
    [Automation, Process] The next generation of bloggers is here. And they are computers
    The field of Natural Language Processing  is progressing quickly and we’re near the point where the success of “bot-writers” will have profound implications for marketers. So what is the very process humans have? So what is the very process humans have? The writing bots are here. Last year the L.A.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Automation, Process] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Bill Muller: Today, the most effective organizations inject data and analytics into every phase of their marketing process. Laura Patterson: You need to align your content and the rest of your marketing initiatives to the new way customers are buying and take the customer buying process into consideration when creating your content.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 5, 2015
    [Automation, Process] Are We There Yet? – The Road to Marketing Optimization
    Optimization should be a continuous process. Clearly articulating your vision, setting expectations, driving adoption, and fostering excitement has tremendous advantages over simply launching a new or changing an existing process. This is especially true when you are optimizing an existing process. It’s understandable.
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Automation, Process] How Marketing Can Work With Sales to Close More (and Better) Leads
    Connect your CRM with your marketing automation platform. If your automation platform has a built-in integration with your CRM (like the HubSpot-Salesforce integration ) you may even have this functionality built right into your CRM views. In my job at HubSpot, I chat with marketers very often about what problems they're facing.
  • LEADERSHIP  |  FRIDAY, JUNE 5, 2015
    [Automation, Process] 4 Ways to Explore B2B Demand Generation…into the Depths of the Blue Ocean
    Using the right tools and frameworks to empower your lead generation campaigns: By this I don’t mean automation. What you need is a set of tools, a sound process and a customized framework that takes into account your specific offering and how best to present it to your target buyers. What is it? Request your demo today.
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Automation, Process] How to Build an Email Newsletter that Wins Business
    Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies. It’ll take you through the process, step by step, of planning and launching an email newsletter drives new business. Email is dead, right? The rewards are real, and so are the risks.”
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Automation, Process] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    There are many ways to apply gamification elements into a business model, for example: loyalty programs, such as Samsung’s “Samsung Nation”; a feature on a website, such as LinkedIn’s “Profile Strength” progress bar (see below…I’m an All-Star); or even gamifying marketing automation campaigns.
  • MARKETING ACTION  |  THURSDAY, JUNE 4, 2015
    [Automation, Process] Small Business, Big Impact: Why Small and Mid-Size Companies Adopt Marketing Automation
    Back the old days (as in, several years ago) marketing automation was generally seen as a powerful technology that was available only for the really big companies with really big marketing budgets. There’s not enough time (and clearly, never enough employees) to deal with a long, complicated implementation process. Why real estate?
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JUNE 3, 2015
    [Automation, Process] How a Strategically Designed Website Can Make People’s Jobs Easier
    “We want to eliminate telling people to click the ‘back’ button” When Holly first called, she was considering having her website completely redesigned because it hindered the company during the sales process. strategically designed website should tie into your business processes. “Thank you so much.
  • AVITAGE  |  WEDNESDAY, JUNE 3, 2015
    [Automation, Process] New Sales Competency – Use Content to Sell
    Sales professionals have been slower to change their sales methods to adapt and align with new buying processes and the expectations of buyers. The digital era has ushered in many behavior changes, especially for B2B buyers. An important reason for this limited role, is lack of useful content.
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Automation, Process] Expert Interview: How to Get Started with Marketing Automation
    Chris joined Buckner to discuss marketing automation and social media engagement. Below are a few highlights from our conversation: TechnologyAdvice: As we look at the three-dimensional evolution of digital integration within a company, how are you seeing marketing automation grow and evolve as a tool set? Image Source: HubSpot.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 3, 2015
    [Automation, Process] Personalization 3.0: Turning Your Website into Your Best Salesperson
    It also needs built-in intelligence to automate the process of delivering personalized content. Personalization is neither a new term nor a new concept. More personalized? The vast majority of companies in the world at that time didn’t even have a website, never mind a personalized one! But you have to applaud the vision. Relevance.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Automation, Process] The Various Lifecycle Species: Which One Are You?
    The answer is a lifecycle process. Allow me to clarify: Lifecycle is a process that enables leads to move through a joint sales and marketing process (sales and marketing, unite!) If you are tasked with catalyzing people to engage with your organization, a net new lifecycle process could work for you. Generate more leads.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 2, 2015
    [Automation, Process] What is the Stage of Your Marketing Data?
    Melissa is driven and enthusiastic about implementing technology and marketing automation to take sales and marketing processes to a higher standard. In today’s world of data driven marketing, the stakes couldn’t be higher. It’s clear that today’s modern customers have high expectations. Not at all!
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Automation, Process] Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
    You also have to know which information out of all the data in your CRM, marketing automation, and customer support systems will actually be helpful -- and which could steer your marketing astray. And if you'd like help with the qualitative part of the buyer persona creation process, you can check out this blog post.).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 28, 2015
    [Automation, Process] suitecx Offers Industrial-Strength Customer Journey Maps and More
    Every self-respecting marketing automation system offers something called a “customer journey map,” even if it’s exactly the same as last year’s campaign designer or does nothing more than connect functionless icons on a virtual whiteboard. Process maps and campaign flows are under development.
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Automation, Process] Ending the Great Divide
    Misconceptions about tools like marketing automation (that is a marketing tool) just add fuel to the fire. Alignment needs to happen across all aspects of the organization including People, Process, Content and Technology. Blog alignment great divide marketing automation technologyTechnology is a factor in the great divide.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Automation, Process] Is Growth Hacking a thing? The experts sound-off
    An example to me would be using IFTTT to automate your Twitter account and double your followers in 2 weeks.” An example to me would be using IFTTT to automate your Twitter account and double your followers in 2 weeks.”. Guess I shouldn’t write about growth hacking, then! ” Jay said. Is it okay? ” said William. “People
  • THE ROI GUY  |  WEDNESDAY, MAY 27, 2015
    [Automation, Process] The Art or Science of Sales and Marketing?
    Data is now collected and insights leveraged to learn more about buying behaviors – what works and doesn’t - helping marketers design and execute more effective and automated campaigns, and focusing sales reps on what matters most. With the current focus on big data, a scientific approach to sales and marketing certainly has its pundits.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Automation, Process] How to Write a Resume: The Ultimate Checklist of Resume Tips
    Some could probably exist in more than one section or be completed in a different order, so I just ordered items where I thought they most naturally fit during the resume-creation process. Things to Check: Have you included keywords in your resume? (If you're submitting to an automated system, it might be critical to getting past filters.
  • WEBBIQUITY  |  WEDNESDAY, MAY 27, 2015
    [Automation, Process] How to Make News Content Viral Using People-Based Marketing
    Online marketing technological advances have enabled us to automate many time-consuming and tedious processes. PR pitching also has the potential for automation, which would be a breath of fresh air compared to the present technique: Create stellar content which you are ready to transmit to the world. Guest post by Jack Dawson.
  • LEADERSHIP  |  TUESDAY, MAY 26, 2015
    [Automation, Process] Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing
    “Should we or should we not automate?” It’s a question that B2B organizations across the board are asking. There are small start-ups that have seen early and rapid results with automation. There are some large corporations that are still not automating their lead generation campaigns. Are we really prepared for automation?
  • SYNECORE  |  TUESDAY, MAY 26, 2015
    [Automation, Process] Is the Infographic Dead?
    In 2014, 49% of B2B technology buyers ranked infographics as “very or extremely influential” in a technology purchase process. Using an automated software to create an infographic in 5 minutes isn’t going to turn out as well as an infographic carefully crafted by a dedicated professional designer. Not Dead Yet.
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Automation, Process] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    In the same way that marketing automation helps marketers easily visualize data to make smarter decisions about campaign execution, new technology is emerging to help marketers get a grip on customer data. Remember what it was like to navigate someplace before you had Google maps? Or before you had a smart phone? Word of mouth directions.
  • MARKETING ACTION  |  TUESDAY, MAY 26, 2015
    [Automation, Process] MarTec, Meet AdTech: the Future of Marketing Automation
    Josh and Paige discussed marketing automation adoption rates, the customer journey, and the convergence of AdTech/MarTech. TA: What’s been causing the growth of marketing automation? Paige: The marketing automation industry has been growing 50 percent year-over-year; however, penetration is still low in small and mid-sized sectors.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Automation, Process] Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
    with marketing to implement a marketing automation platform that will transform your business by: Capturing more audience data , and doing it faster. Note, publisher’s cannot manage their client’s’ sales process or skill so our delivery and measurement stops with our ability to create incremental sales opportunities. They are not.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Automation, Process] 5 Disruptive Social Selling Technologies
    Each of the five technologies I have chosen focus on different problems in the sales process, so they do not compete with each other, despite having some overlapping features/benefits.  These Automates data importing from social channels. Eliminates the manual process of content sharing. Benefits It Offers. Benefits It Offers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 21, 2015
    [Automation, Process] 5 Ways to Reactivate Lost Leads Using Marketing Automation
    In this post I want to challenge the idea that a lost lead is indeed lost, and how, using marketing automation software, can instead be the key to unlocking a large amount of additional revenue for your company. With marketing automation software you can fully-automate these offers. When a lead expires, what do you do?
  • CMO ESSENTIALS  |  THURSDAY, MAY 21, 2015
    [Automation, Process] 5 Free Sales Research Reports for Better Marketing and Sales Alignment
    As a result, we’re seeing an increasing trend where more and more sales people are starting to function like micro-marketers – managing their sales processes with multiple touches and healthy mixes of valuable content assets. Marketing and sales alignment is a critical component of Best-in-Class business performance. CMO Insights Trending
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Automation, Process] 33 Inspiring B2B digital marketing case studies
    INCONTACT : A call center software company, trained half their team to learn and engage with customers through Social Selling using LinkedIn and the marketing automation software, Eloqua. PINPOINTE : Is  a provider of on-demand email marketing automation services for mid-market and large enterprises. Pinpointe million. million.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Automation, Process] Buck the Trend: Three Keys to Better Email Response
    At the very least, send yourself a test message, access it on your mobile device, click on a call to action, go all the way through the process and ask yourself, “Is this email easy to read and interact with?”. Ahem: Marketing automation can solve that single-customer-view problem. percent in Q3 2014 – ahead of 16.2 percent.
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Automation, Process] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. Here is a checklist your B2B organization can use to monitor your lead generation process and work towards higher performance, better results and ultimately, happier customers. It never ceases to surprise me.
  • B2B LEAD BLOG  |  MONDAY, MAY 18, 2015
    [Automation, Process] Marketing Funnel Management Best Practices
    If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Database Marketing Marketing and Sales Funnel Marketing Automation Big Data Marketing data driven marketing marketing insightHere are a few best practices to tweak your marketing funnel to […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Automation, Process] The art and science of developing an enterprise content strategy
    We’re doing a lot of testing across our customer journey to say, “Look, when your first touch is a video and your second touch is an infographic and your third touch is a blog post, you’re tracking people all the way through that consumption process.” One result is that access gates are being put into place. Relevant?
  • MARKETING ACTION  |  MONDAY, MAY 18, 2015
    [Automation, Process] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    Delivering the right content, at the right time, during the right phase of the buying cycle is a difficult proposition under the best of circumstances, and it’s especially problematic when the sales process takes place over a period of months – or years. Business is booming, but making the sale can become a convoluted processes.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 15, 2015
    [Automation, Process] Do B2B Customers Want to Tweet a Purchase?
    Let’s ignore the marketing problem of that question and examine the steps of the process: Your customer enters a standard order that can be shipped or invoiced based on a tweet. And note that this process only works if it is already known that your customer buys from you. It is not about Emoji. How do they confirm them?
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Automation, Process] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Set a timer for 40 to 50 minutes, take a 10-minute break and repeat the process. flow of 3 or 4 automated responses or auto responders will immediately engage your new subscribers. Ever wonder why your competitors seem to attract and lock in the best prospects? Chances are it’s not their logo or tagline. Plan your lead magnet.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Automation, Process] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. Incentives have to be a part of the planning process as closer alignment between these functions can drive up to 36% revenue growth and 15% higher profitability. Author: Shyna Zhang Whew! Why, you ask? Share the pain?
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Automation, Process] Are Sales Pros Being Replaced by Content?
    However, research from ITSMA states, “sales is being invited to the conversation at all stages of the buying process.” In fact, when asked about credible sources of information, respondents ranked their technology/solution provider sales rep high on the list. Yes, you’ve heard it all. Yes, B2B buyers are researching before they talk to you.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Automation, Process] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    subscribe to relevant emails and RSS feeds all about the topics I generally write about: general marketing theory, content development, email best practices, marketing automation, social media, and so on. Usually when I have trouble coming up with ideas, it’s because I’m not really enjoying the whole process anymore. What then? Yikes!
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Automation, Process] 5 Ways to Measure the Success of Your Blog Posts
    One of the easiest ways to measure success is by leveraging a third-party marketing automation software platform like HubSpot. With marketing automation, you can track performance metrics like the ones mentioned in this blog and actually see the ROI of your online marketing efforts. Subscribers. Inbound Links. CTA Clicks.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Automation, Process] How To Measure the Success of Your Blog Posts
    One of the easiest ways to measure success is by leveraging a third-party marketing automation software platform like HubSpot. With marketing automation, you can track performance metrics like the ones mentioned in this blog and actually see the ROI of your online marketing efforts. Subscribers. Inbound Links. CTA Clicks.
  • ANNUITAS  |  WEDNESDAY, MAY 13, 2015
    [Automation, Process] Enterprise B2B Marketers – How Did We Do In 2015?
    In analyzing the results from last year, it was clear that the majority of B2B enterprise organizations are in the process of maturing their Demand Generation practices and acquiring the right skill sets to do the job. Only 28.3% of organizations creating content for each stage of their buyers buying process.
  • FATHOM  |  TUESDAY, MAY 12, 2015
    [Automation, Process] Secrets of Agile Content
    As her article illustrates, successful content producers can adapt the famous agile software development process  to govern their creative philosophies. ” As I’ve written before, the agile approach to marketing automation (just one example)  offers a great way for today’s marketers to be relevant. Greater efficiency.
  • VIEWPOINT  |  TUESDAY, MAY 12, 2015
    [Automation, Process] When One Out of Ten is an Abject Marketing Program Failure
    Using the complete CRM/marketing automation tool set. Sales Process Sales & Marketing ManagementBut I asked him, “Why do you feel this way?”. First of all it’s predictable. If I win one out of ten, I just have to propose enough business to keep the doors open and make a profit.”. How would you feel?”. Repeat.
  • MARKETING ACTION  |  TUESDAY, MAY 12, 2015
    [Automation, Process] NuGrowth Update: Delivering Sales and Marketing as a Service is Easier – and More Profitable – with Marketing Automation
    Their focus is on helping B2B companies build world-class sales and marketing organizations using proven, scalable processes for acquiring new clients. Paul Fuller: Many of our customers are entering the world of marketing automation with no previous experience running a true digital, coordinated campaign. Is that still the case?
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Automation, Process] Demand Generation Benchmarks & Trends: Software Marketer Edition
    But when you’re in the trenches, you know this process is easier said than done. Despite potential nuances, one takeaway stands out: These patterns suggest that marketing is a predictable process. For instance, we cannot tell whether content creation received more investment than marketing automation/lead management.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Automation, Process] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    It performs the relatively common function of identifying trends but uses enough advanced technology, including natural language processing, topic discovery, and sentiment analysis, to impress me. artificial intelligence automated marketing machine learning predictive modelscould do the job from start to finish.
  • VIDYARD  |  THURSDAY, MAY 7, 2015
    [Automation, Process] Marketers Report Hurdle of Video Marketing as Proving ROI … and it’s 100% Unwarranted
    Okay – so maybe my request wasn’t that compelling … but if you felt so moved, I bet you’d be looking at reports in your marketing automation platform (MAP), CRM, or some combination of the two. At the end of last month, the International Advertising Bureau (IAB) released a report on the current state of video marketing spending. return.
  • ANNUITAS  |  THURSDAY, MAY 7, 2015
    [Automation, Process] What B2B Sales Does Not Get That B2B Marketing Does, or Do They?
    37% stated “uncovering complete information regarding the decision making process”. 4% stated “creating value and insight during the conversation with the client”. modern buying process. A recent report by Richardson highlighted some of the biggest sales challenges of 2015. 59% stated “gaining appointments”.
  • VIEWPOINT  |  THURSDAY, MAY 7, 2015
    [Automation, Process] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
    Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. It’s 2015. Voice nurturing!
  • MARKETING ACTION  |  THURSDAY, MAY 7, 2015
    [Automation, Process] Seriously, Chill on the Cold Calling
    But the biggest change of all is marketing automation. What marketing does with marketing automation: generate and qualify leads. Once your marketers have that name and email address, with marketing automation, they can do many things. This is a totally automatic process once it’s set up. That was then. This is now.
  • LEADERSHIP  |  WEDNESDAY, MAY 6, 2015
    [Automation, Process] Ways to Make Your B2B Lead Generation Evergreen
    The importance of having a sound lead generation process and continuously refining it to adapt to the changing marketing landscape and buyers’ behavioural trends cannot be emphasized enough. —Self-Renewal Strategies for the Long Haul  . It never ceases to amaze me how our landscape changes almost overnight this time of year.
  • ANNUITAS  |  TUESDAY, MAY 5, 2015
    [Automation, Process] How To Hire The Best Intern
    found my passion for demand generation and marketing automation platforms (MAP) through a summer internship and you may also find your next new hire the same way. Are you in need of a marketing automation intern or perhaps a designer or a writer for social media and content marketing? Who to hire and what to look for in an intern?
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Automation, Process] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year.
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