MADISONLOGIC B2B WHITE PAPERS | THURSDAY, OCTOBER 8, 2015
[Automation, Process] Quantifying the Value of Social Media Engagement in B2B Marketing
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, OCTOBER 8, 2015
[Automation, Process] Improving ROI with Marketing Optimization
automation and interaction management tools – can further improve ROI. With the widespread adoption of automated tools, marketing organizations have. process. The optimization process also considers the element of time,” said Raj. and considers hundreds or thousands of variables – a serious processing task. Market.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, OCTOBER 8, 2015
[Automation, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
marketing automation tools to allow tracking of. before they enter the active sales process. At every level of the sales process, interactive online. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. Belong In Every Content.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, OCTOBER 8, 2015
[Automation, Process] Closing the Loop on Social Leads
process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Indeed, building and. business.
CMO ESSENTIALS | WEDNESDAY, OCTOBER 7, 2015
[Automation, Process] 3 Must-Haves for Effective Sales Enablement
But, while investing in a relevant content management technology solution, for example, has evolved from “nice to have” into an essential operational platform, most organizations have yet to adopt the crucial process and organizational capabilities required to turn such investments into true sales enablers. Now What?
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 7, 2015
[Automation, Process] [Ebook] 4 Steps to a Successful Global Deployment of Marketing Automation
And I’ve learned something crucial in the process—many companies seem to face the same woes when it comes to implementing their marketing automation solution , particularly those who are attempting it on a global scale. Here are four steps to follow for global marketing automation deployment success: 1. Ask the right questions.
VIEWPOINT | TUESDAY, OCTOBER 6, 2015
[Automation, Process] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]
I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. honestly wish Megan was right, but the past ten years of marketing automation failures cause me to have some doubt about the real future of ABM. Click here for part 1 , part 2 , part 3 , and part 4 ). agree!
MARKETING ACTION | TUESDAY, OCTOBER 6, 2015
[Automation, Process] Gap Analysis: Fill the Holes in Your Clients’ Marketing Programs
When clients call your agency, chances are, they’re hurting: Maybe they’ve been running things themselves, but have realized that running marketing campaigns today, including the use of automated platforms and sophisticated multi-channel strategies, is just plain out of their league and they’ve turned to you for help. GAP ANALYSIS. That “aha!”
MODERN B2B MARKETING | MONDAY, OCTOBER 5, 2015
[Automation, Process] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
Visit the Facebook Ad Manager page, or find out if your marketing automation system has Facebook integration. 3. Leverage marketing automation. Marketing automation is software designed to automate repetitive tasks and more effectively market on multiple channels, such as web, email, mobile, and social media.
B2B MARKETING INSIDER | MONDAY, OCTOBER 5, 2015
[Automation, Process] The 50 Best Startup Tools For 2016
In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. Close.io – For automating the tedious tasks associated with closing deals. So how do you know which ones to choose?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 5, 2015
[Automation, Process] As digital ad options dry up, marketers turn desperate
But there is some question as to whether this process is even legal. Whether or not I want to ‘barter’ with people to ‘advertise’ my content for me and get something for themselves in the process? . We have manual and automated detection for spam and abuse. A parable. “Boss! ” “Really?”
MARKETING ACTION | MONDAY, OCTOBER 5, 2015
[Automation, Process] Modern Email: Still Winning Friends and Influencing People: Part 2
LINDA : Marketing automation, of course, is our backbone. It says Marketing automation for the real world – Act-On.”. It’s a very simple process. Paula Chiocchi , founder and the B2B email marketing diva at Outward Media , guest hosted with Mitchell. CEO and Thought Leader Architect at THiNKaha.
ANNUITAS | THURSDAY, OCTOBER 1, 2015
[Automation, Process] Deleting is More than Ok – It’s Key to Clean Data
great deal of work goes into a successful program, especially one that wins a Markie, so there is no single answer. I was honest about the time required, intense process development, training and technology requirements that went into aligning all parties involved to make this account a success. However, What data to clean and delete?
VIEWPOINT | THURSDAY, OCTOBER 1, 2015
[Automation, Process] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]
Marketers must fully integrate with their sales colleagues combining data and processes to: Profile and prospect the right companies and the right decision makers (beyond personas—the actual people) within those companies. There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it?
LEADERSHIP | TUESDAY, SEPTEMBER 29, 2015
[Automation, Process] The Power of Simplicity
You don’t need complicated, expensive and highfalutin marketing automation. You need a system that is simple, affordable and easy to use—a self-serve platform that offers a 360-degree of your lead generation process and campaigns. This past weekend, I witnessed two events that will remain forever etched in my memory. 27 th ).
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 29, 2015
[Automation, Process] 3 Steps to Formulating an Effective Customer Nurturing Strategy
First things first, ask yourself a range of questions to evaluate your current customer management process, including: What does the customer journey look like today, and where are the drop-offs happening? Author: Vyoma Kapur If you’re a consumer marketer, you may have heard of “ lead nurturing ” and simply dismissed it. Set the right goals.
HUBSPOT | TUESDAY, SEPTEMBER 29, 2015
[Automation, Process] 17 of the Best WordPress Plugins for Marketers
From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Leadin is a marketing automation and lead tracking plugin that tracks visitors' behavior, making it easier for you to set up a conversion opportunity. 40,296. Trust us, they will.
MARKETING ACTION | TUESDAY, SEPTEMBER 29, 2015
[Automation, Process] How Do I Prepare for Marketing Automation?
We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption was in 2004. VentureBeat reported just last year that only about 3% of non-tech companies have adopted marketing automation. What does marketing automation “readiness” look like?
EARNEST ABOUT B2B | MONDAY, SEPTEMBER 28, 2015
[Automation, Process] Putting the tea in team: brewing a successful marketing team
Attention must be paid to the ingredients, the materials, and the process; disregarding any of these three elements will end up in a rubbish cuppa and a very fair shaming in the office: "Pete, your tea's weaker than your handshake!" Process (keeping both the teapot and your leads warm). Was that a no? Sugar for you, right? Scum bags.
MARKETING ACTION | MONDAY, SEPTEMBER 28, 2015
[Automation, Process] Modern Email: Still Winning Friends and Influencing People: Part 1
LINDA : Now you’re able as a marketer – with all this technology available to you, like marketing automation, and analytics and tracking information, –you are not just tied to what did this person do in the email. But it’s a long process. Paula, great to have you as co-host for the month. LAUGHTER].
HUBSPOT | FRIDAY, SEPTEMBER 25, 2015
[Automation, Process] 7 Game-Changing Marketing Trends To Tackle in 2016
Transparency between customers and brands is essential, so companies must keep this in mind when mapping relationship marketing tactics. 2) Marketing Automation. As marketers today are spending at least 50 percent of their time on content, companies are coming up with more ways to automate marketing. Marketing Automation
HUBSPOT | THURSDAY, SEPTEMBER 24, 2015
[Automation, Process] 8 Personalization Trends That Are Reinventing the Buyer's Journey
Programmatic marketing is a platform that connects marketers to the world’s media supply, and uses software and technology to automate and optimize the buying and placement of ads in real time. Marketers can set specific parameters to guide the process, and integrate CRM data to deliver an even greater level of personalization.
VIEWPOINT | THURSDAY, SEPTEMBER 24, 2015
[Automation, Process] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]
An ABM “philosophy” or “strategic approach” will fail if companies simply automate bad processes, and I am sure Adam would agree with that. As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Well, it’s neither.
CMO ESSENTIALS | TUESDAY, SEPTEMBER 22, 2015
[Automation, Process] Dreamforce 2015: Focus on Insight-Driven Customer Success
Most importantly, companies still struggle with integrating data captured through connected devices across enterprise systems such as CRM, ERP, and marketing automation. Salesforce Lightning, which, among other things, streamlines the app development process, is seen by both the company and its partners as a key differentiator.
KEO MARKETING | TUESDAY, SEPTEMBER 22, 2015
[Automation, Process] Inbound Marketing Takeaways for B2B Firms from Inbound15
Technology can make many parts of the marketing process easier, but you must be careful not to rely upon it so heavily that interactions with leads and customers suffer. An automated system is no replacement for one-on-one conversations. The event was Inbound15, the latest iteration of an annual event organized by HubSpot.
VIEWPOINT | TUESDAY, SEPTEMBER 22, 2015
[Automation, Process] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]
It's a sales AND marketing strategy supported by a process managed by people and enabled by technology. When you read about ABM you often read about selling to “markets of one.” As with other technologies, automating a bad process just leads to more bad results. recently posed this question to fellow industry experts.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 21, 2015
[Automation, Process] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
The success of this process is revealed in the 800,000 monthly subscribers who keep coming back for more. All of this is possible with the right marketing automation solution as it lets you achieve the holy grail of brand interaction: one-to-one personalized communication that feels like a suggestion from someone you know.
SYNECORE | FRIDAY, SEPTEMBER 18, 2015
[Automation, Process] What to Expect During the HubSpot Onboarding Process
When companies subscribe to new software platforms, they're often met with long, tedious onboarding processes. With HubSpot's marketing automation software platform, by contrast, the onboarding process doesn’t throw any curveballs and is easy to progress through. What to Expect. Keep your analytics pure! Professional Onboarding.
MARKETING ACTION | FRIDAY, SEPTEMBER 18, 2015
[Automation, Process] What’s Marketing Operations? Just the Fastest-Growing Role in Business
Many of the systems covered under marketing ops (customer relationship management [CRM], marketing automation, Excel, analytics, business intelligence, predictive modeling, etc.) This will typically begin with a front-of-system analysis, aka an audit of the marketing automation system (MAS). The scope of marketing operations.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 17, 2015
[Automation, Process] How to Define The Content Marketing Metrics that Matter
Create content goals for each stage of the buyer’s process. No matter what program is at the heart of your analytics, whether it's marketing automation, CRM or Google Analytics , use the appropriate campaign codes to track attribution of each campaign. Create more content. Create better content. Create visual content.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 16, 2015
[Automation, Process] 53 Questions to Help You Choose the Right Interactive Content Creation Platform
Most likely it’s a bit of an iterative process: the more you dig in, the more ideas you will have for using interactive content in your marketing mix. If you’re using interactive content to generate new leads or nurture existing ones, you’ll probably want that data flowed into your marketing automation system. Phone?
ANNUITAS | TUESDAY, SEPTEMBER 15, 2015
[Automation, Process] 5 Simple Steps to Ruin Marketing Automation
According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it. Things couldn’t be better. How do you know?
NUSPARK | MONDAY, SEPTEMBER 14, 2015
[Automation, Process] How to Assess Your B2B Website to Increase Lead Conversions
You can send newsletter campaigns via marketing automation but watch for prospects who click and visit your site often. Without gates, you’ll get more downloads, but you won’t know who is downloading your content unless your marketing automation system has tracked them with cookies. B2B Lead to Sale Process Conversion Tactics
HINGE MARKETING | MONDAY, SEPTEMBER 14, 2015
[Automation, Process] What Every Managing Partner Needs to Know About Content Marketing
The Internet and marketing automation have made it easier than ever to share content…and buyers now expect it. 2. Buyers cite reputation as the number one factor in the selection process. The process starts by clearly identifying your audience. What is it? Why is it gaining so much traction? Content Marketing Defined.
KOMARKETING ASSOCIATES | MONDAY, SEPTEMBER 14, 2015
[Automation, Process] 9 B2B Marketing (and Life) Lessons from #Inbound15
Unfortunately, even with the robust amount of tools marketers have available for gathering data, automating communication and streamlining processes, we can’t transform an industry by leading with tools. What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement!
MODERN B2B MARKETING | MONDAY, SEPTEMBER 14, 2015
[Automation, Process] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
As a consumer marketer, you can align your sales and marketing process in such a way that cross-channel visits are tracked, messaging is automated, and persona-based and timely alerts are sent to sales for follow-up. The best way to do this is by using a marketing automation platform. Marketing Automation ConsumerVroooom!
LEADERSHIP | FRIDAY, SEPTEMBER 11, 2015
[Automation, Process] A 10-Point SLA for Sales and Marketing
How will you go about this process? From finding the right lead, to nurturing with an omni-channel strategy, to progressing a buyer through various stages of the sales funnel, to closing, to ongoing customer relationship management; it is an endless process that requires sustained effort. Some things just don’t change. Click To Tweet.
JUNTA 42 | FRIDAY, SEPTEMBER 11, 2015
[Automation, Process] Content Marketing Projects That Are Taking the World by Storm
Your channel plan : storytelling platforms – criteria, processes, and objectives for each one; and connections needed to create a cohesive brand conversation. Develop an institutional process and expertise for the creation of videos – regardless of whether the actual execution is outsourced – to be truly beneficial in determining success.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 10, 2015
[Automation, Process] I’ll Be Back! Thinking of Marketing Automation in Terms of the “Terminator”
But marketing automation, in particular, isn’t sinister like SkyNet. For that reason, 62% say they have increased their investment in marketing technology this year, with CRM software and marketing automation ranking at the top of the must-have list over the next few years. Marketing Automation b2b ConsumerConfused? So am I.
FATHOM | WEDNESDAY, SEPTEMBER 9, 2015
[Automation, Process] Fathom on NorthCoast 99 for 2nd Year (2015)
As we’re upping investment in marketing automation, creative and advertising , this culture award symbolizes great news for current and future clients, of course, but also anybody interested in exercising email marketing, creative, analytics or paid media skills for a living. In other words, you don’t buy this award. Core values.
MARKETING ACTION | TUESDAY, SEPTEMBER 8, 2015
[Automation, Process] Agencies: How to Build an Email Campaign – When Your Client Has No List
Validation” is the process of ascertaining whether or not an email address is live and capable of receiving an email – at the time of validation (things change fast in this world). If you’re using a marketing automation platform, chances are excellent that your platform’s provider also offers list-cleaning and validation services.
MARKETING ACTION | MONDAY, SEPTEMBER 7, 2015
[Automation, Process] Marketing Jobs: The Outlook is Bright
Salespeople often use tools created by marketing; they may find themselves gravitating towards creating those tools themselves, and fascinated by the process that converts customers behind the scenes. Real estate is on the verge of a mainstream adoption of marketing automation and other advanced digital marketing techniques. Education.
SALES LEAD INSIGHTS | FRIDAY, SEPTEMBER 4, 2015
[Automation, Process] A creative director’s take on marketing strategy and tactics
There’s a classic story about a beer brand that gave a tour to its agency’s creative team, and the copywriter was fascinated by the process they used to sterilize bottles using steam. But B2B does use marketing automation to respond immediately in other ways like sending instant replies to website inquiries or email responses. Right.
LEADERSHIP | FRIDAY, SEPTEMBER 4, 2015
[Automation, Process] Top 10 Recommendations to Revitalize Your B2B Marketing
If your mobile content fits right in and adds value, you will be more successful in helping the buyer complete that last 30% of the decision making process in your favour. With all the automation available, there is still no silver bullet. We are coming up to the last holiday weekend of a wonderful summer. The Customer Journey. Mobile.
FATHOM | THURSDAY, SEPTEMBER 3, 2015
[Automation, Process] Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment
However, it’s often an overlooked aspect of the marketing and sales alignment process. Without clearly defined lead statuses, marketing and sales do not have a shared understanding of lead quality – and thus, do not have an efficient process in place for communicating with these leads at each stage. Blog Feed Manufacturin
CHIEFMARTECH | THURSDAY, SEPTEMBER 3, 2015
[Automation, Process] MarTech Europe is just weeks away — check out the final agenda
James Moore , senior director of marketing at eBay , will discuss the company’s journey to building out an omni-channel marketing capability on a global scale, including changes in structure, process, technology, culture, and leadership required to make it happen. Insights on Technology-Powered Digital Marketing Leadership. Agencies.
HUBSPOT | WEDNESDAY, SEPTEMBER 2, 2015
[Automation, Process] Going Global: 22 Growth Hacks & Resources for International Expansion
As you would imagine, we've learned a thing or two about global expansion in the process. Take advantage of the feature within your marketing automation software that allows you to easily set up the right date and time formats for each country. On the flip side, international expansion can make your job significantly more complex.
VIDYARD | TUESDAY, SEPTEMBER 1, 2015
[Automation, Process] Learn from Some of the Best Marketing Automation Blogs
About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Marketing Automation Times. Read the post.). Marketo.
CMO ESSENTIALS | TUESDAY, SEPTEMBER 1, 2015
[Automation, Process] Stop Guessing: Let Marketing See How Sales Uses Content
To get a handle on this conundrum, let’s take a look at sales enablement capabilities and processes that Best-in-Class companies deploy to make their customer acquisition battle a fair (and transparent) fight. Rhetorical Question #1: Should Marketers Keep One Hand Tied Behind their Back? The takeaway here? Can Your Sales Team Keep Up?
FATHOM | TUESDAY, SEPTEMBER 1, 2015
[Automation, Process] Lead Scoring is Set Up and You’re Done. Not So Fast!
The moral of the story: Lead scoring is a continual process, not a task! Blog Feed Email Marketing Automation / Email MarketoYou’ve spent hours collecting data, hosting meetings to align marketing and sales, and ultimately perfecting your lead scoring. Or so you thought. The work has really just begun! Who are the wrong people?
BIZNOLOGY | TUESDAY, SEPTEMBER 1, 2015
[Automation, Process] 3 project management tools for your distributed business
Today, I will share the project management tools that I have used. It It all came down to the Goldilocks test: Asana was too hard, Trello was too soft, and Basecamp was just right. Basecamp. have gone through CD, Google Sites, the Google Inbox hell, a very harried assistant and project manager, and then Trello, Asana, and then back to Basecamp.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 1, 2015
[Automation, Process] How A Small Business Can Automate Social Media And PR
Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Step 6: Automation. If you lack a reporter friend, you can use a service like NewsLauncher who automates the process and gets you publicity immediately in a reputable publication. Trust me, it ain’t pretty. Photo Source.
MARKETING ACTION | TUESDAY, SEPTEMBER 1, 2015
[Automation, Process] 5 Myths of Social Media Marketing
2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. If you’re using a marketing automation platform and/or CRM, integrate them with your social tool so you get the most precise data possible. adult.
B2B MARKETING INSIDER | MONDAY, AUGUST 31, 2015
[Automation, Process] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
The Buyer’s Journey – What process does this persona follow in researching and selecting a solution that can overcome the Perceived Barriers and achieve the Success Factors? With marketing automation software, the segmentation possibilities are seemingly endless. Are you worried prospects will think your email marketing is spammy?
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 31, 2015
[Automation, Process] Avoid these 10 Marketing Automation Rookie Mistakes
If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Marketing automation success is a cascade effect. Lead Scoring.
MODERN B2B MARKETING | FRIDAY, AUGUST 28, 2015
[Automation, Process] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
As an Account Executive at Marketo, I have conversations with marketers every week, and one of the most common pain points is not being able to automate event support. Cue marketing automation ! Without marketing automation and a handy check-in app, marketers have to succumb to manual list exports and imports. What’s that? Well,
B2B MARKETING INSIDER | FRIDAY, AUGUST 28, 2015
[Automation, Process] The Role Of Emotions And Goals In B2B Buying Decisions
This paradigm consisted of an unquestioned notion that B2B buying decisions were disciplined, rigorous, process-based, and rational. In essence, a prevailing belief B2B buying decisions were exclusively very rational and based on comparative options. This is truly not the case – anymore. Consumer Behaviors Transference In B2B.
MARKETING ACTION | THURSDAY, AUGUST 27, 2015
[Automation, Process] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
The tools include programs for data analysis, enterprise reporting, analytical processing, data visualization, and much more. Depending on the size of your organization, this process may be highly impractical. ” The techniques range from strategies such as mapping business objectives to choosing which data to analyze.
FATHOM | WEDNESDAY, AUGUST 26, 2015
[Automation, Process] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
SaaS companies choose the length of their free trials based on their business process and the complexity of the product being demoed. For starters, we are going to focus on those users who have just started your free trial process. Now that your automated campaigns are set, it is pivotal that they are monitored and optimized.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 26, 2015
[Automation, Process] If You Blog And No One Reads It Does It Really Matter?
Blogging is now a key performance indicator (KPI) for many modern marketers – to build solution awareness, engage customers and help the sales process. Yoast’s SEO plugin is the best source for automating your keywords strategy! 7. If you write a blog post and no one reads it, did you really write it? Blog Title (title tag, H1 tag.)
LEADERSHIP | TUESDAY, AUGUST 25, 2015
[Automation, Process] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
An unbalanced and unrealistic dependence on marketing automation tools is the bane of B2B lead generation. As too many people get involved with handling too many processes, the sales funnel starts to thin out and once interested buyers find other vendors who give them more time and attention. This is basic to lead generation!
BIZNOLOGY | TUESDAY, AUGUST 25, 2015
[Automation, Process] ManageFlitter is my favorite follow/unfollow Twitter tool
Account Manager ’s manually action every process. Feels a little like there’s a Mechanical Turk backend of some sort but the enture process is invisible to me. ManageFlitter must have read my article from last week and they came back to me with a solution. I Follow by Username. And they call it Follow by Username. It works!
MODERN B2B MARKETING | TUESDAY, AUGUST 25, 2015
[Automation, Process] Build Your Marketing Strategy Like a Construction Site
but you will need people and tools—like marketing automations software, a CRM system, and social media accounts. Re-evaluate the process and the strategy and decide what needs to be changed. Author: Aseem Badshah Don’t let the title fool you. know what you’re probably thinking, “A construction site?! Not like that at all. Dig a Hole.
MARKETING ACTION | TUESDAY, AUGUST 25, 2015
[Automation, Process] 5 Keys to Revenue-Boosting Demand Generation
Marketing automation software is the key to scoring these leads without descending into a complex world of spreadsheets and a time-consuming welter of reports. Reporting software can speed the measurement process, allowing for near real-time feedback on marketing and sales performance. But demand generation is complicated.
FATHOM | MONDAY, AUGUST 24, 2015
[Automation, Process] Doing Quality Assurance Smarter … Fathom-Style
Doing email smarter extends to our quality assurance process. That’s where Fathom’s standardized QA process comes in. Through our QA process, we review every page to make sure it connects to your business strategy and offers a seamless user experience. Doing QA smarter means more than simple error-proofing. Rendering.
B2B MARKETING INSIDER | FRIDAY, AUGUST 21, 2015
[Automation, Process] Why CMOs Need To Embrace Goal-Directed Customer Engagement
Yet, in other surveys, consistently, more than eighty-five percent of marketers proclaim implementing digital and content marketing, as well as, marketing automation. It has taken a few years for this fact to settle in the minds of CMOs: traditional campaign marketing, however, digitized and automated, is simply not working.
THE FORWARD OBSERVER | THURSDAY, AUGUST 20, 2015
[Automation, Process] How To Pitch Lead Generation Blogging to Old School Executives
90% of companies lack necessary digital skills in key areas of social media, mobile, internal social networks, process automation, and performance monitoring and analysis ( CapGemini ). Are you frustrated trying to explain how a blog can generate leads? Start with the facts. Then use an old school example that was ahead of its time.
VIEWPOINT | THURSDAY, AUGUST 20, 2015
[Automation, Process] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
Pipeline management: What process do we have in place to ensure every lead is touched and routed to the next stage of the journey? Marketing and sales technology: Are our systems integrated and improving the efficiency and effectiveness of our lead-to-revenue process? Step 1 – Revenue Influencer Feedback. Step 2 – Data Gathering.
ANNUITAS | TUESDAY, AUGUST 18, 2015
[Automation, Process] 3 Mistakes to Avoid When Developing a Demand Generation Strategy
Marketing automation has forever changed the way B2B marketing is conceived and executed. In fact, the shiny new tactical capabilities that a marketing automation platform brings to the table can be so exciting that they often distract from deeper, more strategic planning that is essential for marketing automation to be effective.
BIZNOLOGY | TUESDAY, AUGUST 18, 2015
[Automation, Process] The best automagical Twitter following tools for your business
Over the last few weeks, I have been sharing my tools and processes with you. If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns.
VERTICAL RESPONSE | TUESDAY, AUGUST 18, 2015
[Automation, Process] Emails That Encourage Customer Engagement
Pro tip: Consider automating your welcome email. When you’re ready, use these step-by-step instructions to automate your emails through VerticalResponse. 2. Pro tip: Use tools to improve the registration process. How are you currently engaging your customers? What kinds of emails should you send? Welcome email.
KEO MARKETING | MONDAY, AUGUST 17, 2015
[Automation, Process] Boost Conversion Rates with Predictive Lead Scoring
If you aren’t familiar with the term, predictive lead scoring refers to the process of using statistical algorithms in conjunction with marketing automation systems to prioritize leads and predict behaviors. It also is able to take into account a number of buying signals that traditional processes cannot consider.
FATHOM | THURSDAY, AUGUST 13, 2015
[Automation, Process] Overcome the Manufacturing Talent Shortage with Your Industrial Marketing Plan
While many of the issues covered focused on revamping internal talent development processes, some major red flags that popped up throughout the discussions were recruitment, branding, and promotion. Robotics & automation, cloud computing & storage, additive manufacturing & 3D printing—the list could go on. Retiring workers.
LEADERSHIP | THURSDAY, AUGUST 13, 2015
[Automation, Process] 7 Essentials of Your B2B Customer Self-Service Strategy
Test your systems and processes, online, offline and on mobile channels, to ensure that whatever your customers need to do in order to use your self-service tools, it is simple, straight-forward and quick. No matter how much and what you automate, know that when your customer needs a human interaction, nothing else will do. March 2015.
KEO MARKETING | MONDAY, AUGUST 10, 2015
[Automation, Process] Great Customer Experience Still Key in B2B Marketing
The downside: the more communication options we have, and the more automated those processes become, the less personal attention we can give to each person we contact. Yes, personalization is becoming increasingly important in marketing processes, particularly with regards to email. B2B Marketing marketing strategy
MARKETING ACTION | MONDAY, AUGUST 10, 2015
[Automation, Process] How Important is Lead Scoring?
In simple terms, lead scoring is a tracking system for the qualification process. As you might imagine, lead scoring is a tedious process, and not everyone is convinced of the benefits. Even if you’re on board and planning to automate the process with lead generation software , it’s important to define clear goals and success factors.
SYNECORE | SATURDAY, AUGUST 8, 2015
[Automation, Process] The Easiest Way to Implement Inbound Marketing
Once you’ve taken an audit of your website and dug into the analytics to see exactly how it’s performing, you’ll be able to better understand what your action items and goals will be when you move to Step 2 and beyond in this process of implementation. A high percentage of people still have no clue what inbound marketing actually is. Thanks!
B2B MARKETING INSIDER | FRIDAY, AUGUST 7, 2015
[Automation, Process] Goal-Directed Decision Making Drives B2B Buying And Selling
At the core of buyer persona development is the use of a goal-directed research and modeling methodology designed to move beyond just understanding the process of decision-making. It is intended to identify and illuminate goal-directed motivations and emotions, which reveal insights into why and how decisions are made. Demand Generation
MARKETING ACTION | FRIDAY, AUGUST 7, 2015
[Automation, Process] How to Perform an Onsite Audit for SEO, Part 4: Improvement
Google’s Search Console and Bing’s Webmaster Tool dashboards, as well as website analytics programs (such as Google Analytics) and marketing automation platforms create an abundance of information. Your work is never done, from strategy development on through measurement the process is symbiotic and ever-evolving. No one knows it all.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 6, 2015
[Automation, Process] Take Marketing Automation Further and Automate Lead Distribution
We’re providing an array of marketing and sales tools and leveraging channel marketing automation to deliver the content and resources our direct sales teams and channel partners need to engage and nurture prospects through the sales cycle. Marketing Automation Marketing CloudCall it the secret sauce for winning the channel game.
MARKETING ACTION | THURSDAY, AUGUST 6, 2015
[Automation, Process] Are You Ready for Marketing Automation? Here’s How to Find Out
Since you’re reading this blog, you probably already know what marketing automation is and what it does. (If not, here’s a really good place to learn more.) And besides, every path to marketing automation is different. Is your sales process complex and lengthy? This is an area where marketing automation solutions really shine.
KEO MARKETING | WEDNESDAY, AUGUST 5, 2015
[Automation, Process] B2B Digital Marketers Excited About ROI of Content
This suggests that they envision devoting a lot of time upfront into planning and setting up the content strategy, but eventually reaching a point where the process is more automated or routine and thus requires less time and legwork. Content Marketing content marketing marketing firms
MODERN B2B MARKETING | WEDNESDAY, AUGUST 5, 2015
[Automation, Process] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
Intelligent, self-learning automated customer service and engagement engines, for example, can make a great addition to your technology stack, allowing you to provide swift, efficient, round-the-clock service to your customers, without compromising quality. In today’s business landscape, competitors are only a few clicks away.
BIZNOLOGY | TUESDAY, AUGUST 4, 2015
[Automation, Process] Your social media marketing automation solution
So, social media automation is key. Automate Even if You Have a Crack Team in India. So, unless your crack team is at least in India (GMT +9) — which is likely and pretty common — then you’re going to need some automation to hit those morning and Sunday hours. Some say from 9-midnight on Sunday. and 4:00 a.m.,
B2B MARKETING INSIDER | TUESDAY, AUGUST 4, 2015
[Automation, Process] Lincoln Electric Changes Perception Of Industry With Brand Storytelling
Johnson: Tell me about the process that took you from idea to execution. We knew that one of the biggest challenges we faced was not in the idea of creating a magazine, but keeping its mission pure, so we wanted to keep a lot of hands out of the process until we had something tangible. Craig Coffey, U.S. talked to Craig Coffey, U.S.
MARKETING ACTION | TUESDAY, AUGUST 4, 2015
[Automation, Process] Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process
Part three outlined the steps to designing a successful lead process. Once a qualified lead has been identified, the next step is to create a lead handoff process where marketing hands the qualified lead to sales so that sales can follow up on it. You can create an automated process to alert sales that they have a new qualified lead.
HINGE MARKETING | MONDAY, AUGUST 3, 2015
[Automation, Process] The Future of CPA Marketing
Today, many professional functions that were once performed by humans are automated. In CPA marketing, it is now possible to automate marketing functions, and measure and track more of the business development function. Firms’ online presences are assuming a greater role in the selection process for professional services buyers.
FATHOM | MONDAY, AUGUST 3, 2015
[Automation, Process] Pitch Prospects Perfectly with Personas
As sales leaders, we coach our sales team to follow a strict and disciplined data-driven sales process (e.g. Do we spend enough time helping them understand the buying process and digging into the buying signals harvested from digital data? Powerful Sales Toolkit. Personas: Shorthand for Prospect Identification.
HUBSPOT | MONDAY, AUGUST 3, 2015
[Automation, Process] The Marketing Stack for Publishers: What Tools Do You Need?
At the top of the funnel (TOFU), a user is trying to find a solution to a problem, and they need information and education to help them with the process. This is arguably the most important part of the conversion process, because you as a publisher want to help your advertisers be the ones chosen to fill that hole. Automated Emails.
MARKETING ACTION | MONDAY, AUGUST 3, 2015
[Automation, Process] Buying Marketing Technology: Whose Recommendations Do You Trust?
And, you generally don’t have a lot of helpful resources, according to David: Corporate IT departments often can’t help because they lack deep expertise in marketing systems, and they may not understand your processes. As an example, suppose you’re upgrading from an email system to a marketing automation system. So what’s the fix?
EARNEST ABOUT B2B | FRIDAY, JULY 31, 2015
[Automation, Process] Changing the site and changing the game for Intelliflo
It allows advisory businesses of all sizes to access their data wherever they are, automate admin-heavy processes and stay compliant with the latest regulations. The change in strategy and surge in performance has galvanised the way the new business process is resourced and planned. Previous site hompage. B2B Marketing
VERTICAL RESPONSE | FRIDAY, JULY 31, 2015
[Automation, Process] How to Use Follow-Up Emails to Get More Opens [VIDEO]
In this episode of Tips in 2, we jump into what follow-up emails are, how VerticalResponse has automated the process for you, and how easy it is to touch your non-responders a second time. Our recent blog post on how to be an email marketing superhero reveals how to get a 30% lift in email open rate. All rights reserved.
MODERN B2B MARKETING | FRIDAY, JULY 31, 2015
[Automation, Process] [Ebook] How Marketing Automation Empowers Small Teams
Whether it’s creating batch and blast emails, working off of spreadsheets, or searching through data in order to understand which channels are the top performers, small teams have manual processes down pat. The answer is to automate their processes. Enter, marketing automation! Marketing Automation b2b Consumer
MARKETING ACTION | FRIDAY, JULY 31, 2015
[Automation, Process] How to Get a Bigger Bang from Your Press Releases
Check in the process that you hyperlink each and every channel you mention, to make it easy for readers to follow you. You can use a system like Act-On to steward influencer relations – by sending out press releases and pitches via marketing automation. Press releases drew eyes. They were go-tos for information. But there’s still hope!
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 30, 2015
[Automation, Process] The Path to Adaptive Marketing: An Introduction
Data science and automation play a part in solving this problem, but that’s only part of it. My definition of adaptive marketing is the use of data, technology and processes to build customer experiences that evolve instantly based on the behaviors, interests and needs of real people. They must adapt. Actionable Audience Data.
MODERN B2B MARKETING | THURSDAY, JULY 30, 2015
[Automation, Process] 3 Actions for Marketers to Take During the Dog Days of Summer
Re-evaluate your marketing process. The slow season is also a good time to take a look at the big picture of your marketing and sales process and try to make corrections and improvements. Have customers complained about any aspects of your marketing process? Revisit old business leads and unfinished projects.
MARKETING ACTION | THURSDAY, JULY 30, 2015
[Automation, Process] Marketing Automation for the New Buyer’s Journey
And they’re taking control of their own buying experience: 78% start the buying process with a web search, and 50% research through peer reviews, blogs, and news sites before engaging directly with companies themselves. Buyers have unprecedented, unlimited access to information and choice, giving them full control of their buying process.
HUBSPOT | WEDNESDAY, JULY 29, 2015
[Automation, Process] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
It is a dimension that is vast and chaotic and as timeless as the sales process itself. We can easily process things that have a beginning, middle, and end. Ask them if you can provide them with anything else that would help them in their decision-making process. This is the 4 th dimension of the sales funnel. So what do you do?
B2B LEAD BLOG | WEDNESDAY, JULY 29, 2015
[Automation, Process] Marketing to Inactive Leads – Why Don’t They Respond?
The process of analyzing all of your marketing programs to determine which ones drove the most sales conversions is not only a continual process, but a necessary one. B2B Lead Generation B2B Marketing Ideas Marketing Tips data management lead nurturing lead re-engagement marketing automation nurture programs
MODERN B2B MARKETING | WEDNESDAY, JULY 29, 2015
[Automation, Process] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
Traditional advertising techniques will only take people part of the way down the decision-making process. Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019.