• IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 21, 2015
    [Automation, Process] 5 Ways to Reactivate Lost Leads Using Marketing Automation
    In this post I want to challenge the idea that a lost lead is indeed lost, and how, using marketing automation software, can instead be the key to unlocking a large amount of additional revenue for your company. With marketing automation software you can fully-automate these offers. When a lead expires, what do you do?
  • CMO ESSENTIALS  |  THURSDAY, MAY 21, 2015
    [Automation, Process] 5 Free Sales Research Reports for Better Marketing and Sales Alignment
    As a result, we’re seeing an increasing trend where more and more sales people are starting to function like micro-marketers – managing their sales processes with multiple touches and healthy mixes of valuable content assets. Marketing and sales alignment is a critical component of Best-in-Class business performance. CMO Insights Trending
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Automation, Process] 33 Inspiring B2B digital marketing case studies
    INCONTACT : A call center software company, trained half their team to learn and engage with customers through Social Selling using LinkedIn and the marketing automation software, Eloqua. PINPOINTE : Is  a provider of on-demand email marketing automation services for mid-market and large enterprises. Pinpointe million. million.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Automation, Process] Buck the Trend: Three Keys to Better Email Response
    At the very least, send yourself a test message, access it on your mobile device, click on a call to action, go all the way through the process and ask yourself, “Is this email easy to read and interact with?”. Ahem: Marketing automation can solve that single-customer-view problem. percent in Q3 2014 – ahead of 16.2 percent.
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Automation, Process] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. Here is a checklist your B2B organization can use to monitor your lead generation process and work towards higher performance, better results and ultimately, happier customers. It never ceases to surprise me.
  • B2B LEAD BLOG  |  MONDAY, MAY 18, 2015
    [Automation, Process] Marketing Funnel Management Best Practices
    If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Database Marketing Marketing and Sales Funnel Marketing Automation Big Data Marketing data driven marketing marketing insightHere are a few best practices to tweak your marketing funnel to […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Automation, Process] The art and science of developing an enterprise content strategy
    We’re doing a lot of testing across our customer journey to say, “Look, when your first touch is a video and your second touch is an infographic and your third touch is a blog post, you’re tracking people all the way through that consumption process.” One result is that access gates are being put into place. Relevant?
  • MARKETING ACTION  |  MONDAY, MAY 18, 2015
    [Automation, Process] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    Delivering the right content, at the right time, during the right phase of the buying cycle is a difficult proposition under the best of circumstances, and it’s especially problematic when the sales process takes place over a period of months – or years. Business is booming, but making the sale can become a convoluted processes.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 15, 2015
    [Automation, Process] Improving ROI with Marketing Optimization
    automation and interaction management tools – can further improve ROI. With the widespread adoption of automated tools, marketing organizations have. process. The optimization process also considers the element of time,” said Raj. and considers hundreds or thousands of variables – a serious processing task. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 15, 2015
    [Automation, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    marketing automation tools to allow tracking of. before they enter the active sales process. At every level of the sales process, interactive online. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 15, 2015
    [Automation, Process] Closing the Loop on Social Leads
    process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Indeed, building and. business.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 15, 2015
    [Automation, Process] Do B2B Customers Want to Tweet a Purchase?
    Let’s ignore the marketing problem of that question and examine the steps of the process: Your customer enters a standard order that can be shipped or invoiced based on a tweet. And note that this process only works if it is already known that your customer buys from you. It is not about Emoji. How do they confirm them?
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Automation, Process] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Set a timer for 40 to 50 minutes, take a 10-minute break and repeat the process. flow of 3 or 4 automated responses or auto responders will immediately engage your new subscribers. Ever wonder why your competitors seem to attract and lock in the best prospects? Chances are it’s not their logo or tagline. Plan your lead magnet.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Automation, Process] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. Incentives have to be a part of the planning process as closer alignment between these functions can drive up to 36% revenue growth and 15% higher profitability. Author: Shyna Zhang Whew! Why, you ask? Share the pain?
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Automation, Process] Are Sales Pros Being Replaced by Content?
    However, research from ITSMA states, “sales is being invited to the conversation at all stages of the buying process.” In fact, when asked about credible sources of information, respondents ranked their technology/solution provider sales rep high on the list. Yes, you’ve heard it all. Yes, B2B buyers are researching before they talk to you.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Automation, Process] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    subscribe to relevant emails and RSS feeds all about the topics I generally write about: general marketing theory, content development, email best practices, marketing automation, social media, and so on. Usually when I have trouble coming up with ideas, it’s because I’m not really enjoying the whole process anymore. What then? Yikes!
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Automation, Process] 5 Ways to Measure the Success of Your Blog Posts
    One of the easiest ways to measure success is by leveraging a third-party marketing automation software platform like HubSpot. With marketing automation, you can track performance metrics like the ones mentioned in this blog and actually see the ROI of your online marketing efforts. Subscribers. Inbound Links. CTA Clicks.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Automation, Process] How To Measure the Success of Your Blog Posts
    One of the easiest ways to measure success is by leveraging a third-party marketing automation software platform like HubSpot. With marketing automation, you can track performance metrics like the ones mentioned in this blog and actually see the ROI of your online marketing efforts. Subscribers. Inbound Links. CTA Clicks.
  • ANNUITAS  |  WEDNESDAY, MAY 13, 2015
    [Automation, Process] Enterprise B2B Marketers – How Did We Do In 2015?
    In analyzing the results from last year, it was clear that the majority of B2B enterprise organizations are in the process of maturing their Demand Generation practices and acquiring the right skill sets to do the job. Only 28.3% of organizations creating content for each stage of their buyers buying process.
  • FATHOM  |  TUESDAY, MAY 12, 2015
    [Automation, Process] Secrets of Agile Content
    As her article illustrates, successful content producers can adapt the famous agile software development process  to govern their creative philosophies. ” As I’ve written before, the agile approach to marketing automation (just one example)  offers a great way for today’s marketers to be relevant. Greater efficiency.
  • VIEWPOINT  |  TUESDAY, MAY 12, 2015
    [Automation, Process] When One Out of Ten is an Abject Marketing Program Failure
    Using the complete CRM/marketing automation tool set. Sales Process Sales & Marketing ManagementBut I asked him, “Why do you feel this way?”. First of all it’s predictable. If I win one out of ten, I just have to propose enough business to keep the doors open and make a profit.”. How would you feel?”. Repeat.
  • MARKETING ACTION  |  TUESDAY, MAY 12, 2015
    [Automation, Process] NuGrowth Update: Delivering Sales and Marketing as a Service is Easier – and More Profitable – with Marketing Automation
    Their focus is on helping B2B companies build world-class sales and marketing organizations using proven, scalable processes for acquiring new clients. Paul Fuller: Many of our customers are entering the world of marketing automation with no previous experience running a true digital, coordinated campaign. Is that still the case?
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Automation, Process] Demand Generation Benchmarks & Trends: Software Marketer Edition
    But when you’re in the trenches, you know this process is easier said than done. Despite potential nuances, one takeaway stands out: These patterns suggest that marketing is a predictable process. For instance, we cannot tell whether content creation received more investment than marketing automation/lead management.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Automation, Process] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    It performs the relatively common function of identifying trends but uses enough advanced technology, including natural language processing, topic discovery, and sentiment analysis, to impress me. artificial intelligence automated marketing machine learning predictive modelscould do the job from start to finish.
  • VIDYARD  |  THURSDAY, MAY 7, 2015
    [Automation, Process] Marketers Report Hurdle of Video Marketing as Proving ROI … and it’s 100% Unwarranted
    Okay – so maybe my request wasn’t that compelling … but if you felt so moved, I bet you’d be looking at reports in your marketing automation platform (MAP), CRM, or some combination of the two. At the end of last month, the International Advertising Bureau (IAB) released a report on the current state of video marketing spending. return.
  • ANNUITAS  |  THURSDAY, MAY 7, 2015
    [Automation, Process] What B2B Sales Does Not Get That B2B Marketing Does, or Do They?
    37% stated “uncovering complete information regarding the decision making process”. 4% stated “creating value and insight during the conversation with the client”. modern buying process. A recent report by Richardson highlighted some of the biggest sales challenges of 2015. 59% stated “gaining appointments”.
  • VIEWPOINT  |  THURSDAY, MAY 7, 2015
    [Automation, Process] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
    Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. It’s 2015. Voice nurturing!
  • MARKETING ACTION  |  THURSDAY, MAY 7, 2015
    [Automation, Process] Seriously, Chill on the Cold Calling
    But the biggest change of all is marketing automation. What marketing does with marketing automation: generate and qualify leads. Once your marketers have that name and email address, with marketing automation, they can do many things. This is a totally automatic process once it’s set up. That was then. This is now.
  • LEADERSHIP  |  WEDNESDAY, MAY 6, 2015
    [Automation, Process] Ways to Make Your B2B Lead Generation Evergreen
    The importance of having a sound lead generation process and continuously refining it to adapt to the changing marketing landscape and buyers’ behavioural trends cannot be emphasized enough. —Self-Renewal Strategies for the Long Haul  . It never ceases to amaze me how our landscape changes almost overnight this time of year.
  • ANNUITAS  |  TUESDAY, MAY 5, 2015
    [Automation, Process] How To Hire The Best Intern
    found my passion for demand generation and marketing automation platforms (MAP) through a summer internship and you may also find your next new hire the same way. Are you in need of a marketing automation intern or perhaps a designer or a writer for social media and content marketing? Who to hire and what to look for in an intern?
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Automation, Process] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year.
  • THE B2B RESEARCH BLOG  |  TUESDAY, MAY 5, 2015
    [Automation, Process] The benefits of marketing automation aren’t automatic
    Predictions that 2015 is the year of marketing automation seem to be spot on.  Most adopted an automation system to achieve three goals: to better manage leads, to deliver more relevant content/messaging and to increase revenue.  Marketing automation is tough to implement.  They’ll tell you to choose your supplier carefully. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 4, 2015
    [Automation, Process] How One Company Increased Lead Gen by 2000 Percent - Case Study
    Lead Nurturing Marketing Automation Marketing Automation Process (MAP When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural, engineering and construction (AEC) industry in the world. No small undertaking by any means.
  • MARKETING ACTION  |  MONDAY, MAY 4, 2015
    [Automation, Process] A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
    With the right solution in place you can automate this process so you don’t have to worry about manually splitting lists or scheduling the launch of the winning versions. Fortunately, marketing automation with A/B testing technology makes this easy to do. They’re also spending much more time doing their own research.
  • BIZNOLOGY  |  FRIDAY, MAY 1, 2015
    [Automation, Process] How much does customizing your marketing technology cost?
    know that you think your existing process is essential to proper functioning of your business, but that is honestly a rare case. What I see far too often is that you are changing a perfectly good, well thought-out process that follows industry best practices into your own custom process that is none of those things.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Automation, Process] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    Here’s the situation: it’s not news that the buying process has changed. The process needs to adapt to ensure continued success. You must agree on definitions (such as what determines a lead, MQL, SQL, and so on) and what your lead handoff processes look like. 3. Know Your Customer. It’s time to play nicely!
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Automation, Process] 9 Ways to Generate Leads with Mobile Marketing
    With the right marketing automation solution, you should be able to test and optimize your email campaigns for mobile users. 2. Is there an ordering process for your B2B customer that could be simplified via an app? Mobile is huge. We get it. The statistics continue to prove it. First, Master the Basics of Mobile. Don’t stop there.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Automation, Process] 8 Email Workflow Tips for the College Admissions Process
    One of the key elements of inbound marketing is the use of automated workflows because they allow you to better engage leads through a set of targeted emails, while saving time by automating the process. Use fixed date workflows in the college admissions process to help with timeliness! General awareness?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 29, 2015
    [Automation, Process] 5 Steps to Creating a Successful Lead Scoring Program
    Ask the sales team about content that they send to potential customers during the sales process. The next step in your lead scoring process is to assign criteria and a point value to each behavior. Once you’ve built your lead scoring model, all you have to do is enter your lead scoring rules into your marketing automation platform.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Automation, Process] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Successful sales enablement is a symbiotic process that involves both marketing and sales. Marketing Automation Platform.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Automation, Process] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    In fact, customer experience management research shows that organizations with a process to map and manage customer journeys – including implementation / use case journeys where customers engage with their own customers –enjoy a year-over-year growth in their customer win-back rate that is three times the rate of their peers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Automation, Process] How to Successfully Launch Your First Marketing Automation Program
    For marketing departments accustomed to smaller, fragmented software applications, implementing marketing automation software can be a daunting task. Properly integrating marketing automation into your organization requires a certain set of criteria, including: Understanding what marketing automaton can and can’t do.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Automation, Process] Not Getting What You Want From Blogging? Ask These 11 Questions
    This process will become increasingly easier as you continue to expand your library of resources. 6) How frequently am I posting? Email newsletters. 9) Can I automate time-consuming tasks? While it’s up to you to trust the process, we can offer you some relief in terms of shortening the time spent between ideation and publishing.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 27, 2015
    [Automation, Process] Stop Letting Your Customers Talk to Strangers
    In our final look at the miserable set of misaligned processes and emotionally empty engagements that pass for customer experience management, it’s time we define a customer communications function once and for all. Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues?
  • HUBSPOT  |  SUNDAY, APRIL 26, 2015
    [Automation, Process] How to Build Inbound Links the White Hat Way
    Moz defines link building as “the process of acquiring hyperlinks from other websites to your own.” A hyperlink allows users to navigate between pages on the internet, while also providing search engines with a way to crawl the web. Using automated services. This post originally appeared on HubSpot's Agency Post. What is Link Building?
  • B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [Automation, Process] Top Tips for Increasing Marketing Automation ROI
    Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up. But […].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Automation, Process] The CMO Technology Conundrum And How To Solve It
    “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” But has it really helped so far? The health of their brand demands it. Cross Channel Marketing
  • THE ROI GUY  |  THURSDAY, APRIL 23, 2015
    [Automation, Process] Improve Your Content: From Passive to Interactive
    Imagine the discovery responses, benchmarks, key assessment / analysis results and customized download from each buyer interaction shared by the interactive content in real time with your Marketing Automation (MAP) and CRM systems. More white papers, More infographics, More videos. The secret is Interactive Content. In you they trust?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Automation, Process] Inbound Marketing Basics: How to Attract More Customers
    Your content strategy can be then focused around the prospects’ needs and issues in order to move them along their buying process and into a productive sales conversation. 2. Where are they in the buying process? We did capture those questions, though, and in this blog post we’ve consolidated our responses and posted them here.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Automation, Process] Content Marketing: How to Grow Your Business by Growing Your Audience
    In fact, one of its many definitions is the process of delivering content your audience is seeking in all the places they are searching for it. Don’t build it around SEO, online advertising or marketing automation. An effective documented content strategy starts with the audience and continually revisits it throughout the process.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 22, 2015
    [Automation, Process] The CMO Technology Conundrum And How To Solve It
    “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” ” —Bill Gates. But has it really helped so far? Nothing New Here.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Automation, Process] Is Your Website All Beauty With No Brains?
    At emagine, our comprehensive design process involves a lot more than merely painting a pretty picture. With your website serving as your company’s most visible face to the world, it’s important to make sure a pretty face isn’t all that it has to offer. Your website should be the marketing machine of your dreams. Gilbane, Inc.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 20, 2015
    [Automation, Process] 4 Steps to Lead Nurturing: Walking the buying path with your customers
    It tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship. You need to create different lead nurturing tracks based on demographic criteria, such as size, industry, role in the buying process and more. Remember you can’t automate trust.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Automation, Process] 6 Vital Features to Look for in Marketing Automation Software this Year
    The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Marketing automation software is not just a fancy synonym for customer relationship management software.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 16, 2015
    [Automation, Process] Marketing Automation, Meet Customer Communication
    Good marketing automation is a subtle thing. We know that as we lure our prospects toward the top of the selling process, there is a fine balance between gentle encouragement to discover more and a smothering desperation to pry money from their fingers. For real. Ownership: that’s how. That’s dirty; over to marketing. Sic transit.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Automation, Process] Making MarTech Investments? Bet on the Customer
    Marketing automation , customer relationship management, and website tools are a good starting point to evaluate. For example, marketing technology research shows that 87% of Best-in-Class organizations have already adopted marketing automation platform. According to Scott Brinker (a.k.a. They are your technology portfolio manager.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Automation, Process] It’s not a pitch, it’s a person. The super powers of influence marketing
    Influencers are humans, clearly, not automated content management systems. Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other. Influencers are humans, clearly, not automated content management systems. Ready? Ready?
  • ANNUITAS  |  WEDNESDAY, APRIL 15, 2015
    [Automation, Process] Insights from the Marketo Summit
    It is no longer a sales driven buying process, this much is certain, but marketers must heed the call and utilize what is at their disposal to drive customer engagement. This week I had numerous conversations with business development reps and heads of sales that understand the major shift that has occurred in the B2B buying process.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Automation, Process] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    actually found this concern a bit overwrought – there are other segments, most obviously B2B marketing automation itself, that support many dozens of similar vendors. This contrasts sharply with marketing automation, where many companies still buy the first system they consider and few conduct an extensive pre-purchase trial.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 15, 2015
    [Automation, Process] eSignature as a Customer-Facing Competitive Advantage: Signing Up for Success
    All in all, that doesn’t sound too bad, but given the power inherent to the signing process, even a simple innovation to streamline the experience can yield significant advantages for businesses. Obviously, eSignature technology streamlines the sales process and allows for buyers to more easily endorse the proposed contracts or documents.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Automation, Process] Why Marketing Automation Needs Permission Marketing
    And at the same time, more and more marketers are looking to purchase software to automate their marketing. If marketers want to buy and successfully use marketing automation software, they''re going to need to embrace permission marketing. How Permission Marketing and Marketing Automation Work Togethe r. Marketing Automation
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Automation, Process] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Automation, Process] Productivity Tips: 9 Tools to Tame Your Inbox
    It’s an email management concept developed by Google where you process your email down to an empty inbox every day. Automate what you can. Zapier and IFTTT are two low-priced automation tools that give you the ability to do things most of us thought could only be possible with a team of software developers. How many emails?
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Automation, Process] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    Market research also gives you insight into how your processes are performing. In fact, this process is essential for technology firms. Explore Your Industry’s Visible Expert℠ Research Study Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation. That should come as no surprise.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Automation, Process] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    We’ll walk you through the process: Set up. 1. You can download a spreadsheet from Twitter , or you can have the data delivered through an automation system like Salesforce. Your email list plays a paramount role in your marketing. In 2012, 3.3 billion people had an email account. That number is expected to crest 4.3 Pippity.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Automation, Process] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    The digital world has made marketing more complex, but at the same time new marketing technologies have provided effective ways to reach prospects and customers as they self-educate through the buying process. Marketing automation software, in particular, can help sales and marketing agree on the definition of marketing qualified leads.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Automation, Process] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    From marketing automation , and content management, to social media management, and customer advocacy platforms—as the martech space matures, there are almost endless marketing technology options. How do you evaluate technology for your organization? I’d love to hear more about your process in the comments below. Options Galore!
  • HINGE MARKETING  |  TUESDAY, APRIL 7, 2015
    [Automation, Process] Developing Differentiators: How Research Can Help You Pass the Test
    Example : For example, let’s say your firm has a proprietary process that moves projects along faster than your competitors. Because this process is so engrained within your firm, you may take it for granted and think of it as standard operating procedure. “We deliver projects faster because of our proprietary process.”
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Automation, Process] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    Not sending a welcome email: After you have your email sign up form ready and rarin’ to go, make sure your next step is to set up and send an automated welcome email. An automated welcome email (which is a type of autoresponder) can help you reach out to your new subscribers within that crucial window of time. Look back at #1.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 7, 2015
    [Automation, Process] Your Marketing Automation Reality Check: Calculating the Costs of Misuse
    Just because you’re paying for a marketing automation platform doesn’t necessarily mean you have marketing automation. Given the broad range of features and functions provided by most marketing automation platforms, what you don’t use, you can lose in value, and what you misuse can cost you even more.
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Automation, Process] Nurturing Leads With Webinars: Awareness is Just the Beginning
    B2B technology buyers are using this information in the early stages of the buying process and aren’t engaging directly with salespeople until much later. Marketers’ primary goal is straightforward: to identify new prospects and progress them from one stage of the buying process to the next, ultimately moving them to the purchase stage.
  • BIZNOLOGY  |  MONDAY, APRIL 6, 2015
    [Automation, Process] Link Building: past, present, and future
    Link building used to be a sheer numbers game where automation won out over manual efforts. Gaining links today involves much different processes and philosophies than in the past. The practice of building links is continuously evolving. Link Building Past. Link Building Present. Link Building Future. Upcoming Webinar. See you there!
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 6, 2015
    [Automation, Process] Lead Generation That Converts Leads into Sales Opportunities
    You’ll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time. At the same time, the company expanded its email follow-up process and was able to increase the amount of personal data collected over time. Identify the prospect’s stage in the buying process.
  • HUBSPOT  |  SUNDAY, APRIL 5, 2015
    [Automation, Process] The 10 Weirdest Job Interview Questions on Glassdoor
    Top-rated answer: " The automated pre-filtering I have set up should group the most important ones into key folders. Top-rated answer: " Assuming they are loose jelly beans, and their unloading needs to be managed rather than just dumped on the tarmac, start by phoning the people at the other end of the process. Sorry).".
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Automation, Process] Why You Might Already Be in Ecommerce
    The customer gets post-nurturing transactions on both the order and the credit card processing. The higher volume, faster sale cycle, and ease of automation makes ecommerce ideal for HubSpot. Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Ecommerce
  • CMO ESSENTIALS  |  THURSDAY, APRIL 2, 2015
    [Automation, Process] The Changing Role of Marketing in the Mobile Age
    This requires sophisticated software and advanced real-time processing hardware. There has never been a more exciting time to be an online consumer. But all of the things that make this a great time to be a digital consumer also make it an incredibly challenging time to be a digital marketer. But this is just half the story.
  • MARKETING ACTION  |  THURSDAY, APRIL 2, 2015
    [Automation, Process] How PeopleHR Found the Right Marketing Automation Vendor
    Finding the best marketing automation vendor for your business can be a difficult proposition. In a lot of ways, it’s like searching for an email service provider (ESP), since email marketing is a key part of the functionality of most marketing automation platforms. However, that same volume created a problem. Real-Time Response.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Automation, Process] 6 Key Steps to Global (Marketing) Domination
    Some companies treat localization as an afterthought, tacking it at the end of the marketing content delivery process. At the same time, the localization process should allow teams to test, implement, and retest marketing materials so that they meet regional teams’ and customer needs. Author: Heidi Lorenzen Seven billion. Step 6.
  • MARKETING ACTION  |  MONDAY, MARCH 30, 2015
    [Automation, Process] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    And the secret weapon is marketing automation. Gleanster found that 74% of top-performing companies use automated lead nurturing. Among average- or lower-performing companies that use marketing automation, two-thirds of them fail to leverage the platform’s lead nurturing capabilities. Read the case study to see how they do it.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Automation, Process] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    Hinge’s Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation. Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies. TA: What are some of the "Aha!"
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Automation, Process] Terminus Offers Targeted Display Ads for B2B
    This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. automated optimization. b2b display advertising b2b marketing marketing automation terminus email-based targeting.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Automation, Process] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Luckily, today’s vendors can help you manage the content marketing process from end-to-end. data enrichment tool integrates with your marketing automation and CRM systems so you can get all of the right data that you need to find new prospects and market to them. Author: Dayna Rothman There is a ton of marketing technology out there!
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Automation, Process] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    Nothing makes you stand out more than being the person who can show your team how to make the most of an emerging process or technology. If your company uses marketing automation, make sure you express an interest in learning the ins and outs of how the platform works. What does that mean for those just starting out?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 25, 2015
    [Automation, Process] 3 Red flags to identify unsavory SEO agencies
    Did they clearly explain their process? For instance, anyone who is offering “300 backlinks for $30” is likely using spammy, automated tactics that you should avoid. Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. These red flags include: Little to no transparency.
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Automation, Process] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. One of the myths about content personalization is that it is a complicated, time consuming, and technical process, but this doesn’t reflect reality.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 25, 2015
    [Automation, Process] Do You Know How Tradesman Make Their Purchasing Decisions?
    Heidi Cohen recently posted an article on how the 2015 B-to-B purchasing decision process has changed. These types of challenges require some sort of marketing automation tools to help you better reach and engage prospects. Of course not. They research what other tradesman think about the idea, either on forums or in person. Yikes.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Automation, Process] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    It sounds like a lot of work, but if you just take it step-by-step, you’ll find that the automated nature of nurturing campaigns ends up saving you a huge amount of time and resources in a relatively short amount of time. Mapping the funnel your potential buyers travel through is a great way to start the process. Taking the Leads.
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Automation, Process] Transform Your B2B Lead Generation with Storytelling
    And that, is the essential first step of an effective lead generation process. These are not necessarily ‘secrets’ shared by employees, but they definitely are useful insights into the business, products, staff, the R&D process, product development, customer service successes and failures. Go from BORING to ENGAGING  . Rejoice!
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Automation, Process] How to Produce an Internet Radio Show
    This guide draws on our knowledge from going through this process. To help you plan, set up, and start producing your own live internet radio show I''ve broken the process down into three sections. There are lots of ways to generate and publish content for your inbound marketing efforts. Talk radio is big business. Let''s get started.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Automation, Process] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Some of the most common standalone technologies, such as sales automation tools, social media, web analytics, and email marketing, just don’t integrate very well, and clearly, it’s a situation that’s holding a lot of B2B marketers back. Most B2B marketers have a very clear understanding of their goals. Don’t worry about 1:1 marketing.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Automation, Process] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Market research also gives you insight into how your processes are performing. This process of nurturing leads through content is illustrated below: A second component of your website you need to consider is design. As with any technological tool, it’s essential to select the right marketing automation software for your firm.
  • CMO ESSENTIALS  |  MONDAY, MARCH 23, 2015
    [Automation, Process] The Voice of the Customer in Branding: A Simple Formula for Success
    This data is then integrated within relevant technology systems such as CRM and marketing automation to help employees and executives with insights into customer needs. Tuning in to the needs of empowered customers is very much like a “crawl, walk, run” process. Reactive: Act After Customers Raise an Issue.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Automation, Process] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    According to Marketing Automation Trends Report 2014 from Pepper Global, B2B marketers indicate that the most important benefit of marketing automation is the ability to generate more and better leads. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Automation, Process] The Revised Approach to Content Distribution
    But, you need to constantly evaluate and optimize your processes to stay ahead. Marketers should distribute this content through email or marketing automation, and support it with paid email and online or social advertising. Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost.
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Automation, Process] 5 Tips for Successful Marketing Automation Integration
    In the last few years marketing automation has been a buzzword used more often when manufacturing companies are laying out their marketing plan for the next year, and years to come. Implementing a marketing automation platform may seem like a daunting task, and by no means is as easy as flipping a switch.
  • BIZNOLOGY  |  FRIDAY, MARCH 20, 2015
    [Automation, Process] Content marketing metrics – process metrics and outcomes metrics
    There are two kinds of metrics in content marketing: process metrics and outcomes metrics. Process Metrics. Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content. In addition to website traffic, process metrics include things like. Page views. Site visitors.
  • SYNECORE  |  THURSDAY, MARCH 19, 2015
    [Automation, Process] 2015: The Year of Personalized Content
    For companies looking to personalize their content, data and analytics are an integral part of the process. The Process of Personalizing Content. It’s a process. Next, you have to integrate real-time personalization and marketing automation tools to collect data about your visitors.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Automation, Process] What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples
    If Visual Creatives can show its persona how they will be able to make this dream come true, they''re going to generate more qualified leads and new customers. 6) Information Search Process. Tina wants a vendor she can work with that is extremely flexible to her needs and she wants to feel part of the process. So we decided to help.
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Automation, Process] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    Here’s the kicker, content out of sync with the customer buying process is wasted.  When you mapped the customer buying process you gained insight into the following: Which interactions are important and valuable to your customers and at what point in their process. The type of resources they prefer to support their process
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Automation, Process] Creating Internal Buy-In for Inbound Marketing in Higher Education
    Change can always cause some anxiety, but being strategic and proactive is your first step towards marketing automation bliss. Solution: Describe the process and impact of inbound marketing in terms that make sense for higher education institutions. Now comes the tough part, selling your colleagues on the value. Education
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