• B2B LEAD BLOG  |  MONDAY, SEPTEMBER 26, 2016
    [Automation, Process] A Guide to Growing Your Business and Revenue
    Yet, this process is easier said than done. Marketing Automation marketing automationThe goal of most small businesses is to eventually move toward growth and expand their revenue and clientele. Oftentimes, the lavish business plans that people start out with fail to come to fruition.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Automation, Process] How to Create Content for Your ABM Strategy [Infographic]
    Build testing into this process. Author: Ellen Gomes You’ve probably heard of  account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy. And that’s where content comes in. What do they care about? Where do they consume information?
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Automation, Process] Will the Era of Knee-Jerk Content Marketing Ever End?
    As agile marketing takes hold with its “sprint” and “scrum” terminology in tow, brands are transforming their departments to work together on high-value projects and improve processes incrementally. After all, technology and automation are making it easier than ever to publish content across a growing list of devices.
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Automation, Process] This Content Marketing Stuff is Getting Complicated
    If the process weren’t so simple, you’d need help making it work. And there’s a process expert by the name of Andrew Walters in charge of developing and delivering them. Rather than just applying a technology to help make things more automated, we want to help marketers take a step back and ask, “Are we doing the right thing?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Automation, Process] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    marketing technology into a seamless process. approval workflows, email automation, analytics. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Automation, Process] Evangelizing a Content Marketing Program
    efficiencies in the process.” 4. marketing automation technology has gotten better. What processes need to be in place with. process, hierarchy, and consistent publishing cadence. It’s something we call the Content Flywheel, the visualization of a process in which key content. All rights reserved. The hotel giant.
  • IKO-SYSTEMS  |  THURSDAY, SEPTEMBER 22, 2016
    [Automation, Process] Check us out in Gartner’s 2016 Market Guide
    With the development of our ‘inside sales solutions’, we’ve joined the ranks of InsideSales, Salesloft, Yesware, Outreach.io and others who offer sales reps the ability to streamline their prospecting through automated email engagement. The post Check us out in Gartner’s 2016 Market Guide appeared first on Sales automation.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Automation, Process] More Than Automating Emails For Marketing Automation
    If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. ” Those terms cover many different aspects of marketing and clearly, marketing automation is more than just automating email sends.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Automation, Process] 4 Steps to Get Started with Marketing Automation
    But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful. What is it you want marketing automation to achieve for you? Take a look at the goals you and your management team have already set; which of them lend themselves to applying automation? SET YOUR GOALS.
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Automation, Process] Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
    57 – 90% of the buying process is complete before a sales rep needs to get involved. We have specialists in marketing and in sales, they need to figure out how to work, nimbly, together through the entire process with the most effective person/job doing their part at various phases of the customer journey. Do you agree these are lies?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Automation, Process] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Marketing automation is a powerful platform because you can architect it to start tracking what your leads are doing through each stage of the buyer’s journey. Here’s a sample buyer’s journey: Once you have your buyer’s journey mapped out, the next task is to model it into your marketing automation platform.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Automation, Process] 5 Clever Ways to Leverage Client Feedback for More Referrals
    Identifying potential client advocates can seem like a huge challenge for a busy agency, but using a simple Net Promoter Score (NPS) survey can help make the process a little easier. Consider using an automated NPS follow-up tool (such as YesInsights ) to immediately reach out to your promoters with a discount or referral code. Groove.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Automation, Process] Tips on how to use LinkedIn for Better Lead Generation
    contacted them, and together we modified the process to work in more complex selling situations. Since then my team and I have continued to refine and build on the process. From a marketing perspective, visitors to a company page tend to be further along in the buying process, and this is your opportunity to move them to your website.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 20, 2016
    [Automation, Process] How to Run a Webinar: Define Your Invitation and Registration Process
    The next step is to define your invitation and registration process. Define Your Webinar Invite Process. Once you’ve got your data ready and your target audience defined, it’s time to start putting together a process for inviting people. We propose the invitation process below. Define Your Webinar Registration Process.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 19, 2016
    [Automation, Process] History of Marketing Technology and What's Special about Journey Orchestration
    Each of those transitions involved a technology change: from lists to databases, from static messages to dynamic content, from segment-level descriptive analytics to individual-level predictions, from batch updates to real time processes, and from relational databases to “big data” stores. It’s not surprising the transition took so long.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Automation, Process] What is Nurture Marketing? Pt. 1 – The High Level
    Of course, as the leader of the marketing automation space, Marketo has its own definition of nurture marketing. They say “Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. Transformational Marketing. Integrated Marketing. Blog Feed
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Automation, Process] MarTech Europe preview: here’s what to expect in 6 weeks
    Beyond the technology, he’ll also outline re-imagined processes, new roles and functions, and agile marketing methods that are all part of the successful formula. “Test and learn” culture, enabled by good process and good analytics tools. The state of ISV product ecosystems around each of their platforms.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 19, 2016
    [Automation, Process] Managing Your Newsletter Email List:5 Must-Do’s
    Your list should now include the elements of your process. The key is to look at how much is automated, how much is manual, and how many steps are required to manually enter something. Now is a great time to take a look at your current process for managing relationships. Creating a newsletter email list  is no exception.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 19, 2016
    [Automation, Process] How to Rock the World of Events and Marketing Automation
    The good news is we can flip this equation by using event and marketing automation together. As marketing automation has evolved, it has significantly helped streamline event marketing processes. Marketing AutomationThat leaves only 18% of marketers that are actually utilizing event data to its full potential.
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Automation, Process] Inbound Marketing or Outbound? Which is the Winner?
    It gathers, distills, and provides access to behavioral data, and makes it possible to automate the delivery of personalized marketing messages, saving a ton of time and effort. We’re building relationships, one automated touchpoint at a time, to educate the buyer, build trust, and stay top-of-mind in the decision making process.
  • CHIEFMARTECH  |  FRIDAY, SEPTEMBER 16, 2016
    [Automation, Process] Running marketing like lean software development
    In truth, there is a lot more common ground than you might think between the processes that occur in a software product development team and a marketing team. Turns out — it not only works for marketing but it has improved our process threefold! This helps us generate a percent we call Process Efficiency / 100. It’s worth it.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Automation, Process] Top 5 Marketing Must-Haves for Asset Managers and More
    Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. Whether you’re at a small shop that manages a few hundred million or at a firm that manages billions, you may still be relying on antiquated processes for driving demand. Marketing Automation b2b
  • VIDYARD  |  THURSDAY, SEPTEMBER 15, 2016
    [Automation, Process] The Perfect List of Marketing Technology for Small Businesses [Infographic]
    But the process of finding the right marketing tech is not efficient. You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient. We know efficiency is key for your small business and we’ve got you covered. Go for it!
  • ACT-ON  |  THURSDAY, SEPTEMBER 15, 2016
    [Automation, Process] Digital Marketing Agencies – How They’re Changing
    We’ve created a lot of structure and process. It’s the people, it’s the process, it’s the tools. In terms of technology, I’ve watched marketing automation and sales automation mature rapidly, in terms of adoption and client sophistication, in the last three years. How to keep your clients.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Automation, Process] Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management
    Gartner’s CRM Lead Management report assesses the industry’s leading Marketing Automation platforms. For the fifth straight year, Gartner has named Oracle Eloqua as the leading marketing automation platform. Digital marketers are in a constant battle between driving leads and managing their CRM systems. Product News
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Automation, Process] Multi-Touch Attribution, A Full User Debrief
    The models, methods, data, reporting, strategy, and results are all part of the process. Advanced, multi-touch attribution solutions are equipped with these types of integrations between multiple types of martech -- ad platforms, marketing automation programs, optimization applications, live chat systems, and others. Time decay.
  • INFER  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Automation, Process] WalkMe Aligns Go-to-Market Effort with Business Impact
    We use Salesforce CRM and are in the process of migrating to Pardot for marketing automation, which will be very big for us. With more and more world-class marketers joining the predictive revolution, we at Infer want to amplify their knowledge by sharing best practices throughout the community.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Automation, Process] Three Myths and Misconceptions About Email Automation
    Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever. Automated and behavior-triggered messages are now table stakes for modern businesses. Why not?
  • 3D2B  |  TUESDAY, SEPTEMBER 13, 2016
    [Automation, Process] B2B Lead Generation: Help Your Prospects Climb the Sales and Marketing Pyramid
    The image of a sales and marketing pyramid helps you understand that you need to be more responsive to buyers’ needs throughout the sales process. sales pyramid presents a more accurate model of today’s sales process. We all love the sales funnel…at least in concept. And buyers flow out the bottom. Or do they? Sadly, that’s not true.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Automation, Process] The 3 ABM Essentials You Need to Start Off and Take Off
    Quick wins: short purchase-decision process (e.g. Additionally, an ABM solution that’s native to your engagement marketing platform or marketing automation solution offers complementary capabilities beyond those that standalone ABM solutions can like ad targeting, web personalization, email, event, and more. 3. Fortune 500 companies).
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 13, 2016
    [Automation, Process] How to Run a Webinar: How to Pick a Webinar Service
    Check back next week when we cover how to define you invitation and registration process! Interested in a demonstration of our robust marketing automation tool? Revenue Generation Blog The Marketing Guru How to Run a Webinar Marketing Automation webinar webinar servicesYou’ve gotten your data ready. But, which one?
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Automation, Process] How to Breathe New Life Into Old Content
    But tactics like historical optimization streamline the audit process by a lot. It’s less murky with some of the marketing automation platforms we have now, but it’s still as much art as science. think you get the idea of how thorough the updating process can be. Is it 1,000 pieces of content? 3,000? Like a lot more. It is.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 12, 2016
    [Automation, Process] 4 Ways to Find Marketing Qualified Leads on Twitter
    Tools like Socedo can help you automate that process by searching keywords and syncing with your marketing software. 3. This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. But how do you know when you’re looking at a marketing qualified lead? Final Thoughts.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 12, 2016
    [Automation, Process] B2B Content Marketing Needed to Support Account-Based Marketing
    According to Demandbase , “ABM is the process of identifying the companies most likely to buy, and then marketing to them. If you have software in place that tracks prospect activity, like marketing automation, then you will know the sorts of things that resonate with your prospects. Conduct Content Inventory Audit.
  • LEAD LIAISON  |  MONDAY, SEPTEMBER 12, 2016
    [Automation, Process] Lead Liaison Integrates with Pipedrive
    The robust marketing automation platform Lead Liaison announces their valuable integration with CRM software company Pipedrive. With over 30,000 customers, and reaching across more than 140 countries, Pipedrive helps companies manage complex sales processes. When two great forces come together, the results can be powerful. Integration.
  • I-SCOOP  |  SATURDAY, SEPTEMBER 10, 2016
    [Automation, Process] Connectivity, networks and edge computing for the Internet of Things data deluge
    With the rise of the Internet of Things (IoT) or Internet of Everything if you prefer, there is obviously an avalanche of data being added to the networks and data processing, storage and analysis platforms of this digital world. Knowing that we are really just at the beginning of the Internet of Things evolution, except […].
  • READYPULSE  |  FRIDAY, SEPTEMBER 9, 2016
    [Automation, Process] How to Avoid Over Posting on Social Media
    While sharing relevant information has its benefits, there are many ways this process will backfire on your company if not properly managed. In addition, try not to have automated posts going out you aren’t aware of, or various members of your social team sharing the exact same content to your accounts multiple times. Conclusion.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 9, 2016
    [Automation, Process] How a smarter website can improve your marketing effectiveness, Part II
    Also integrate it with your marketing automation system, if you have one. The goal is to personalize each prospect’s experience based on their behaviors, and what you can learn from their behavior about their interests and the best ways to move them through their buying process. Yes, it’s their buying process that matters.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 9, 2016
    [Automation, Process] 5 Skills Every Demand Gen Marketer Should Master
    From CRMs to marketing automation systems to analytics software, you have a wide variety of powerful tools to choose from. This is a great starting point for creating a process for assessing new technology tools and their potential impact on the business. With strong demand-gen leadership, many other marketing specialties can thrive.
  • RADIUS  |  THURSDAY, SEPTEMBER 8, 2016
    [Automation, Process] 13 Must-Attend B2B Marketing Sessions at Dreamforce 2016
    Jessica Williams of Salesforce and Christian Mullis of Alltrust Insurance share tips on using marketing automation to develop content, strategy, logic, and timing around marketing campaigns that run simultaneously. The official Dreamforce Agenda Builder is live! So we did the work for you. Predictive analytics. Palace Hotel, Telegraph Hill.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 8, 2016
    [Automation, Process] How to Run a Webinar: Get Your Data Ready
    If you’re sending out invitations to thousands of people you’ll want a good marketing automation or email marketing solution to help you. Marketing automation platforms will help you easily segment out people using lists, demographics, behaviors, and other types of criteria. The next step is to get your data ready. Your data is ready.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Automation, Process] Discover Where Your Competitors Are Beating You Online
    But, companies no longer control the selling process. Buyers now control the selling process. So, the most successful competitors you will face are online providing your ideal buyer with the information they seek and consume throughout their decision-making process. Every company has competitors. Why is this so important? Forms.
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Automation, Process] Leadspace and LeanData Partner to Drive ABM with Unparalleled Combination of Predictive Analytics and Lead Management
    Automated Lead Matching and Routing Brings Speed and Accuracy for ABM. CRM and marketing automation treat leads as independent entities. Marketing automation platforms don’t match leads to existing accounts. LeanData simplifies the complexity of the B2B sales process through better lead management.
  • TONY ZAMBITO  |  TUESDAY, SEPTEMBER 6, 2016
    [Automation, Process] Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing
    This can include the use of tracking from sales automation and marketing automation to keep honing in on the profile of buyers most likely to engage.  Buying processes and buyer journeys. Descriptive situational and buying scenarios (deeper and more descriptive than buyer’s journey or buying process). Professions. Roles.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Automation, Process] Remember to market to your own influencer network
    Anyway, that’s my current process. I do have LinkedIn Sales Navigator working for me. I am creating leads based on the brands, products, apps, and services that Dan and I would really love to work with.  We need to be very careful with whom we work because we need to choose our clients as carefully as our clients choose us. Too much.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 6, 2016
    [Automation, Process] 3 Ways To Gain Executive Buy In
    Ways To Get Buy In: Make it relevant: When you return from an event with a new concept that will drive more revenue for your organization, or are looking to try a new process to save resources, you need to learn to tailor your pitch when presenting ideas based on the audience. That’s what makes this whole process work.
  • ACT-ON  |  TUESDAY, SEPTEMBER 6, 2016
    [Automation, Process] 5 Ways Outbound and Inbound Marketing Complement Each Other
    That’s a simplification of the process, of course, but it’s a pattern we see a lot. We’ve used Facebook and Google to generate more leads, but now, once a potential student fills out a form from that inbound activity, we can put them into an automated program that leads them through the recruiting process.”. Conclusion.
  • ACT-ON  |  MONDAY, SEPTEMBER 5, 2016
    [Automation, Process] Marketing Jobs: The Outlook is (Still) Bright
    Salespeople often use tools created by marketing; they may find themselves gravitating towards creating those tools themselves, and fascinated by the process that converts customers behind the scenes. Real estate is on the verge of a mainstream adoption of marketing automation and other advanced digital marketing techniques. Education.
  • NUSPARK  |  SUNDAY, SEPTEMBER 4, 2016
    [Automation, Process] Lead Nurturing for Higher Education: Best Practices
    Strategic hybrids of methodology and technology have inspired an uptick in the extent to which recruitment professionals in higher education are using marketing automation and customer resource management tools to bolster enrollment. Automate Your Efforts. Coordinate Content With a Calendar. Linking Up on LinkedIn. Marketing Strategy
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 1, 2016
    [Automation, Process] 3 Content Marketing Problems That Automation Solves
    By Grzegorz Błażewicz, CEO & Founder of SALESmanago Marketing Automation Content marketing is not only about creation and engagement, but also about understanding your audience, distribution of the materials and measuring their performance: the 3 most overlooked and underestimated parts of the process. Content Marketing
  • ACT-ON  |  THURSDAY, SEPTEMBER 1, 2016
    [Automation, Process] Why Empathetic Marketing Can Give Your Customers An Amazing Experience
    also see that you can’t automate trust. The reason why we need to exercise empathy is: If you ask customers what steps they went through in the buying process or you do focus groups, you find that customers actually don’t fully understand how they make decisions. This transcript has been edited for length. Brian: Totally.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Automation, Process] What Is Digital Marketing?
    The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. Marketing Automation. Marketing automation refers to the software that exists with the goal of automating marketing actions. Your website. Ebooks.
  • HG DATA  |  WEDNESDAY, AUGUST 31, 2016
    [Automation, Process] Account-Based Marketing is Good, But Third-Party Data Makes it Great
    There was a time when the notion that marketing could be automated and machines could nurture customer relationships was considered highly unreasonable. Fast-forward and ‘marketing automation’ is a key part of today’s promotional lexicon. Today, we call this account-based marketing. Get A Reality Check. Establish Common Purpose.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Automation, Process] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    When you have a high-priced solution with a complex sales process that requires strong relationships, you better be sure you’re focusing on specific audiences and that you are relevant. except for anyone in marketing automation) and “Why Microsoft Buying LinkedIn is Like the Warriors Signing Kevin Durant.”
  • LEANDATA  |  TUESDAY, AUGUST 30, 2016
    [Automation, Process] Finding the Time to Sell
    How much time is a rep on the phone, talking to customers or moving a deal along the sales process? And that effort to streamline the sales process helps explain the growing emphasis on sales ops throughout the B2B industry. Doug Landis was listing all the things that can occupy the typical day of a sales rep. Administrative tasks.
  • KEO MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Automation, Process] Sales Enablement Best Practices
    To prevent this perceptions, develop and refine sales enablement tools in a collaborative and open process. Observe what your top sales performers do and what materials they use at each stage in the buying decision process. Use the information to improve the tools and processes. Industry expertise. Content Marketing
  • INFER  |  TUESDAY, AUGUST 30, 2016
    [Automation, Process] How Belly Aligned Marketing and Sales to Build a Successful Inbound Sales Organization
    Lessons on How Belly Retooled its MarTech Systems and Processes to Increase Leads by 125% and Close Rates by 30%. However, the shift to inside sales required that we retool our marketing and sales systems to optimize the sales process. Belly is a high-growth company based in Chicago. InsideSales for lead operations. Lead qualification.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Automation, Process] How to Get Caught Up on Email After Vacation: 9 Helpful Tips
    She also has filters that delete automated emails she doesn't need to read, like daily traffic and leads dashboards. Whenever someone sends you an email when you're out of town, they'll receive an automated email you've written that lets them know you're out of the office and won't be checking email until a certain date. My favorite?
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Automation, Process] 5 Content Marketing Trends to Plan Your 2017 Budget
    For B2C companies, every business should have email marketing and automation technology that effortlessly syncs with e-commerce systems, which will show you exactly how much revenue every message drives.” ” It’s a good question, and one that’s simply explained without jargon. There are many others. Finally, I found it.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Automation, Process] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    For example, if you check a box next to "Pause video while typing," it'll make the whole process a lot faster. To get an automated transcription for a video: Simply upload your video to YouTube , open it on YouTube's website, press the "More" tab underneath the video title, and choose "Transcript" from the dropdown menu. I'll wait.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Automation, Process] How to Tie Your Content Marketing into Your Account-Based Marketing
    To help you take the first steps toward an account-based approach, or to refine the processes you’ve started, we wanted to explore how content marketing fits within this new strategy. They’re more receptive to the calls, as they’ve already begun the sales process. 2. Account-based marketing is having quite the run lately. It is.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 28, 2016
    [Automation, Process] ScribbleLive Spark: Automate Content Research with Watchlists
    ’ This is where you can monitor influencers of interest and receive automated notifications when influencers publish impactful opinions. This allows you to keep your finger on the pulse of topics of interest, and make informed decisions in your content ideation process. Enjoy! TLDR (Too Long; Didn’t Read). The Full Story.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Automation, Process] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Marketing automation programs (MAPs), ad networks, paid social, paid search, outbound efforts, etc. It reveals the standard for improvement, and it also shows historic “wins” that inform the optimization process. -- -- -- -- -- --. 6. You want to accurately connect marketing to revenue. Your marketing org uses 5+ marketing channels.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Automation, Process] Your Content Pros' Guide to Crafting the Optimal Experience
    How integrating your platform with marketing automation and CRM leads to a deep understanding of your customers through video metrics. How to identify gaps in your content creation and distribution process. Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Setting a Pretty Tone.
  • CHIEFMARTECH  |  FRIDAY, AUGUST 26, 2016
    [Automation, Process] Digital transformation at the AARP, from old to new
    We needed to build the user experience, which was responsive, build and customize the marketing automation platform, analytics platform, databases, and a whole new infrastructure. We were incorporating new processes that would drive automation and improved efficiency. What did you learn from that process? Interviews
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Automation, Process] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    One of the best things about email—and automated email marketing in particular—is that it enables marketers to create personal experiences that speak to their recipients. Automate, automate, automate. But when you automate, you can track email success, monitor your leads, and refine your process for the long term.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Automation, Process] ABM Vendor Guide: Differentiators for Result Analysis
    and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. ABM specialists provide account-based result metrics such as percentage of target accounts reached, amount of time target accounts are spending with company messages, and distribution of messages by department within target accounts.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Automation, Process] ABM Vendor Guide: Special Features to Deliver ABM Messages
    As used in this Guide, execution may include direct integration with a delivery system, such as adding a name to a marketing automation campaign, sending a list of cookies and instructions to an ad buying system, or pushing a personalized message to a company Web site. This narrows the field drastically.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Automation, Process] ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments
    That was not part of many older marketing automation systems, although several vendors have now retrofitted their products to support to some degree. _ * via its Predictive Campaign integration with Eloqua. abm vendor guide campaign management customer journey management journey orchestration marketing automation raab guide state-based flow
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Automation, Process] A Rosetta Stone of marketing technology terminology
    So, how many different words do you think marketers have for key data records in CRM and marketing automation systems? Bedrock Data automates cloud integrations. It’s a key technology for getting customers to a single view of the customer and helping them become more agile with their processes and reporting. What’s a contact?
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Automation, Process] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    It was a time of exploration, as businesses were discovering that Agile processes could be applied to address complexity across more than just the software development. Today, only 3 years later, Agile processes are accepted as a core strategy for managing complex organizations, including marketing. Fine-tuning the Agile Process.
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Automation, Process] What Personality Assessments Reveal About Your Customers
    As any seasoned salesperson will tell you, getting the customer to say “yes” to something -- even something as simple as a quiz result -- is an important step forward in the sales process. Think of a one-page PDF with more detailed personality results that gets automatically sent to the user via your marketing automation tool. Flower?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Automation, Process] ABM Vendor Guide: Features to Customize Messages
    That’s not because there are so few systems that do this: to the contrary, nearly any email, marketing automation, or Web personalization tool would fit the definition. Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Automation, Process] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Demographic information will help you tailor your marketing approach through the process. Related Stories 7 Skills Required for Marketing Professional Services Firms Emerging Trends in Marketing Include Marketing Automation How to Promote Your Website and Increase Your Online Presence. It’s not always obvious. Marketing Skill #1: SEO.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Automation, Process] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    If you have a marketing automation platform, it’s important to map out your customer revenue model, taking into account your unique business cycle and its complexity, sales velocity, and the flow of customer leads. In fact, according to the Edelman Trust Barometer, 84% of B2B businesses initiate the buying process with a referral. 4.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Automation, Process] Feeding Sales Is a Process, Not a Project.
    They realize that engaging with prospects through the internet is a process and not a series of projects—and marketing’s job is to generate leads that create actionable sales intelligence. In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor. Congratulations!
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [Automation, Process] Use Marketing Automation The Right Way
    Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. How do they nurture relationships with their buyers and use automation the “right” way to enable that? The issue with marketing automation is not marketers sending out emails. Embrace Change. Is it easy?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Automation, Process] 5 Ways to Get Personal With Your Audience at Scale
    If you find that you are continually having to define and refine your segmentation criteria, block out some time to investigate the parts of your audience-building process that are repetitive or unnecessary. Best practices isolate the components of the segmentation process and automate manual activities.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Automation, Process] Does Your Nonprofit Need Marketing Automation?
    For many organizations, using a marketing automation tool and workflows can provide a quantum leap forward in marketing results. Of course, implementing a market automation system takes some money and know-how, which raises the question whether the investment makes sense for any given organization. Every marketing team is overworked.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2016
    [Automation, Process] ABM Vendor Guide: What to Look for in External Data Sources
    Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. real-time processes to identify Web site visitors, auto-fill Web forms or verify form entries, show data to sales people, support ad targeting, etc.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Automation, Process] What’s the role of a content strategist?
    Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased. What is their media preferences do they prefer? Content Strategy
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Automation, Process] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    Rants and raves include Blab’s decision to go silent, and the benefits of automated content creation. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I debate a TechCrunch article’s claims that content marketing isn’t actually strategic. We
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 19, 2016
    [Automation, Process] Guide to ABM Vendors: What's in a Complete ABM Stack?
    The post describes our framework of four ABM process steps, six system functions that support those steps, and six sub-functions that are hardest to find. Customized Messages and Execution can be found in non-ABM systems such as Web site personalization or marketing automation.* The table below shows the details. There sure is!
  • BIZIBLE  |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] [INFOGRAPHIC] The Periodic Table of ABM Elements
    Orchestration platforms help deliver content to the right accounts at the top of the funnel, marketing automation nurtures contacts and accounts through the middle of the funnel, and optimization platforms help improve the quality of content. Attribution is the process of connecting marketing data to sales data in the CRM (element 47).
  • HINGE MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] 7 Skills Required for Marketing Professional Services Firms
    Lean a step-by-step process to setting up your marketing for the year with our Marketing Planning Guide for Professional Services. Related Stories Emerging Trends in Marketing Include Marketing Automation How to Promote Your Website and Increase Your Online Presence Why Your Thought Leadership Strategy Might Be Killing Your Business Growth.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    The first was to define an ABM process – and note that I wrote "an ABM process" not "the ABM process", since more than one process is possible. Identify Target Accounts Plan Interactions Execute Interactions Analyze Results The next step was to define the system functions that support each process step. Awesome!
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] How to Crush Your First Webinar
    Speaking to an audience of hundreds, whether in person or online, is a nerve-rattling process, even for the most experienced presenters. GoToWebinar also has automated emails, which you can use to send out reminders and follow-ups to registrants about your webinars. Step 1: Choosing a webinar hosting platform. GoToWebinar.
  • LEAD LIAISON  |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] Buzzwords in Marketing Automation: Inbound Marketing
    Inbound Marketing: its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation. Inbound marketing is a time-consuming process. Before you dive into inbound marketing with marketing automation tools, you need to be certain you are clear on what this type of marketing is.
  • ANNUITAS  |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] Account-Based Everything?
    Marketing organizations have changed over the past ten years with the introduction of marketing automation, big data, and mobile everything. Today’s marketing organization isn’t static; it’s constantly changing to meet the needs of our buyers, maximizing people, process, content, technology and data. Relevant content matters.
  • VIEWPOINT  |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] Marketing is More than Automation
    There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” Author: Ashika Balani The days of telemarketers are long gone.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 17, 2016
    [Automation, Process] Facebook Messenger Now Features An Artificially Intelligent e-Doctor – PSFK – New Ideas and Trends
    Using natural language processing, the automated e-doctor analyzes symptoms you type such as ‘I have a runny nose,’ and matches it against a database. The post Facebook Messenger Now Features An Artificially Intelligent e-Doctor – PSFK – New Ideas and Trends appeared first on Opentopic. Marketing Technology
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 17, 2016
    [Automation, Process] Blockchain, or how everything will change
    Blockchain is triggering a massive wave of change in the technology industry   —   and many others   —   because the technology records transactions in a way that enables it to automate trusted activity among digitally networked peers. Blockchain proponents say it will revolutionize many industries   —   again. Like this post?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 17, 2016
    [Automation, Process] How to Get Lead Scoring Right the First Time
    Lead scoring is a technology and business process used by B2B companies for the purpose of automating the ranking, grouping, routing and tracking of leads that are responding to campaigns and interacting with your corporate website. The post How to Get Lead Scoring Right the First Time appeared first on Marketing Insider Group.
  • HINGE MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Automation, Process] Emerging Trends in Marketing Include Marketing Automation
    One of the emerging trends in marketing for AEC firms is marketing automation (MA). MA replaces high-touch, repetitive manual processes with automated ones; bringing forth a world of pre-defined sequences, triggers, actions and behaviors that start in social, web or email. AEC Content Marketing Online Marketing
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Automation, Process] Selling With Content: What’s Repeatable and What’s Not?
    What does a perfect world B2B sales process look like? But the reality is that some of this process can be automated, and some can't, and one of the biggest reasons for this is that when we do find something that works predictably, others jump on the bandwagon and muddy the waters—much like what we’re seeing now with content marketing.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Automation, Process] 5 Strategies to Build Trust and Sell Through Email
    This trend has only increased in importance as more and more of life has become automated while the basic need for human connection hasn’t lessened. recent study by Relevance in partnership with Nielsen revealed that 85% of consumers regularly or occasionally seek out trusted expert content in the buying process. recommend using both.
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