• HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Automation, Process] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones. In this post, I'll share the exact process we used to fine-tune the messaging and nearly double the site's conversion rate. New copy isn't better just because it's new.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Automation, Process] How to Nurture Leads with Email Marketing
    Whether it’s about automation, mobile, personalization, engagement, or ROI, they are echoing the same point—email is still highly relevant in the modern age. Automate Your Email Marketing. In case you didn’t know, social media leader, Facebook, is making use of automated behavioral trigger emails to increase engagement.
  • KAPOST  |  WEDNESDAY, MARCH 22, 2017
    [Automation, Process] How to Double Asset Production, According to Lenovo
    Like the sophisticated marketers they are, the team started the process using marketing automation, which is the perfect way to dip your toe in the proverbial water of digital marketing campaigns. When it comes to content creation, the struggle for getting things out the door is real. The result? Marketing Strategy
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Automation, Process] Storytelling Is Not a Strategy
    Technology exists to automate and streamline the process of content creation. At the start of 2017, I made the shift from ad tech to martech. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore. Today, those headwinds are inescapable. Ad blockers have flourished. That’s right, zero.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 22, 2017
    [Automation, Process] Why CMOS Need To Manage Their Talent For Long-Term Growth and ROI
    It’s something that a leader should focus on keeping by enacting the tools and processes that maintain this favorable rating. While the human aspect of the equation in the form of an inspirational and respected leader is important in managing the talent portfolio, some of the processes can be automated. CMO Corner
  • VIDYARD  |  WEDNESDAY, MARCH 22, 2017
    [Automation, Process] Using Video in Sales to Identify and Prioritize Quality Leads
    Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Most sales teams exist with a certain amount of automation. Why Efficiency Matters. Better yet?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 22, 2017
    [Automation, Process] Introducing The Definitive Guide to Account-Based Marketing
    While it’s not a new concept, ABM is experiencing a resurgence and gaining momentum because of recent technology innovations that allow organizations of all sizes to practice ABM in a scalable and automated way. In fact, you’ve probably heard about it so often that it may have started to feel like just another buzzword. The Benefits of ABM.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Automation, Process] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    A lot has changed in the B2B buying process over the years. The B2B buying process is broken. Easy: The Holy Grail of funnel marketing — steering prospects effortlessly through the awareness, consideration, and purchase phases — is misguided because the buying process is hardly linear. Like it? And then it happens. Sales Tech.
  • 3D2B  |  TUESDAY, MARCH 21, 2017
    [Automation, Process] Why B2B Phone Calls Are Popular in 2017
    It’s a strategic process that often requires multiple touches to several members of a buying team prior to closing a sale. Despite the challenge, inside sales people with the right processes and technology can attain almost instant response and the associated increase in qualified leads. Today’s effective marketing is “all-bound.”
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Automation, Process] Interview with Infer on Predictive and ABM
    In fact, many of our customers start with predictive fit scoring prior to implementing marketing automation (MAP). The company had a “champagne problem” of so many leads that they were breaking their marketing automation system. Infer also helped the company determine which leads to keep in their marketing automation system.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Automation, Process] The Six Best Accounting and Finance Tools for Small Business
    Create and send invoices, estimates and receipts; track the status of invoices and payments; process credit cards, scan receipts, manage payroll, and produce financial reports. Pricing: basic accounting app is free; payroll is $15 plus $4 per employee, per month; credit card processing is by transaction. Accounting Software. 1 ) Xero.
  • CONTENTLY  |  MONDAY, MARCH 20, 2017
    [Automation, Process] ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
    In a recent article on The Content Strategist that examined AI hype , Sameer Patel, CEO of the smart automation software company Kahuna, said: “There’s just a lot taking old technology [and] plastering AI on it.” Einstein. Sensai. Watson: Three important words for the future of martech and artificial intelligence.
  • ACTIVEDEMAND  |  MONDAY, MARCH 20, 2017
    [Automation, Process] Why Agencies Should be Doing More Webinars
    Some marketers might think webinars require too much effort for the results, but the payoff can be huge (and automation can greatly simplify execution). This process establishes them as thought leaders, differentiates from the competition, and createa positive awareness about their products and services. Bring-In High Quality Leads.
  • BIZIBLE  |  MONDAY, MARCH 20, 2017
    [Automation, Process] Are You Measuring Event Marketing The Right Way?
    Granular touchpoint tracking isn’t automated, so most marketers measure their event performance using the metrics that are readily available: registrations, attendees, badge scans, etc. Of course, that’s just the first step in the process of measuring event marketing the same way you measure all of your other channels.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Automation, Process] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    Author: Stefan Bhagwandin Marketing automation means a lot of things. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. The best way to understand the value of mobile marketing automation is to break it up into actionable pieces. Automation starts with data. Purchase?
  • ACT-ON  |  MONDAY, MARCH 20, 2017
    [Automation, Process] Are You Ready for Marketing Automation?
    In recent years many businesses and other organizations have jumped on marketing automation (MA) technology, and it’s easy to see why. It is possible ‒ and likely ‒ that investing in a good automation system can help you and your team streamline your tasks, reach more solid prospects, and increase revenue. And here’s how.
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Automation, Process] 7 Benefits of Closed-Loop Reporting
    Marketing automation or analytics software provides one piece of the puzzle with data about how many leads you get from a specific channel, how you got those leads, and how you’ve engaged with them. Because you can see what’s working and what’s not, you can eliminate the parts of the process that don’t work. So how does it work?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Automation, Process] 5 Strategies to Help Teams Thrive after a Merger
    However, for the people involved, the process can be majorly stressful, with both large enterprises and small business moving individuals and teams around in an epic battle of workplace Game of Thrones. But when the dust begins to settle, the office can feel like a barren wasteland of hodgepodge teams and disjointed processes.
  • ONALYTICA B2B  |  FRIDAY, MARCH 17, 2017
    [Automation, Process] 10 Tips for Selling in Influencer Marketing to Senior Management
    Now, we’re not saying that this is always going to be a challenging process in which you have to overcome lots of hurdles and difficult questions; nor are we denying the fact that some senior managers will possess all the relevant knowledge, but failing to prepare is preparing to fail – as the saying goes. 1 Be factual, not anecdotal.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Automation, Process] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab. After networking with the best-of-best at Summit, you will be able to quote users (aka Josh Hill) and well-known companies to justify your processes, budget, and even make a case for additional headcount.— So, don’t just take our word for it! Sessions.
  • WEBBIQUITY  |  FRIDAY, MARCH 17, 2017
    [Automation, Process] How to Create the Three Parts for Any Sales Funnel
    Sales funnels today are processes that mostly occur online, with the ultimate objective of driving sales. They use multiple online marketing technologies and often incorporate automation at some point. Marketing Automation. Automation is the secret ingredient that puts all the pieces together. What is a Sales Funnel?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 16, 2017
    [Automation, Process] Marketing’s Like Love: How Rejection Leads to Success
    Failure is a part of the process. Marketing AutomationImagine you’re having a night on the town with someone special. Both of you have just met, but your vibes click and you think you like each other. At the end of the evening, you promise to meet again and put your numbers in each other’s phone. No texts returned.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 15, 2017
    [Automation, Process] Is your brand making maximizing interest from potential customers?
    Once your prospects see you as a thought leader and opted into your email list to receive more great content, it’s time to activate an automated email marketing strategy. This is an often overlooked step in the process but it’s the most important. In a digitally-charged world, the sales and marketing funnel is more important than ever.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Automation, Process] 21 Stats You Need to Know About Marketing Automation
    Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. The Big Marketing Automation Stats. Marketing automation drives a 14.5% There are 215+ marketing automation solutions currently on the market.
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Automation, Process] Marketing’s Artificial Intelligence Revolution Is Here
    After years of swift technological development disrupted marketing to its core, CMOs and their teams are now responsible for a bevy of critical company functions: optimizing the sales process, improving customer experience, and marketing the product across a complex array of channels. Should marketing leaders panic or celebrate?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Automation, Process] Let’s Celebrate the 2017 Markie Awards Finalists!
    Azul Linhas Aereas - In just one year, ClubeTudoAzul already represents more than 50% of the revenues of TudoAzul products, and automated cross channel campaigns with email and push are fundamental for an average monthly growth of 30%. Digital marketing integration can often enhance processes or improve analytics. Cisco. Cisco. Eaton.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Automation, Process] Mastering modern marketing technology leadership over 2 intense days
    First, Amanda Westwood , digital marketing manager at Zendesk and Sahil Jain , CEO of AdStage , will present How to Align Your Marketing Automation with Social Ads. Re-imagined processes, new roles and functions, and deploying agile marketing at industrial scale are all part of the successful formula. No, we’re not fooling.)
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Automation, Process] The 17 Best Photo Editing Tools
    Sample review: “Sumo Paint opens up to a Photoshop fascimile that provides a clean, non-distracting gray background complete with the most important palettes photo editors need to process their images…Sumo Paint has vast potential to be your image editor of choice in the cloud.” 9: The 14 Best Marketing Automation Tools. #10:
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Automation, Process] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    These sessions address that very question—how to think of data and analytics for marketing in the dynamic, expanding pool of data: Adam Singer , Analytics Advocate at Google, will present Leading in the Era of Digital Data Explosion: People, Process, and Platforms. Why am I belaboring this point? CMOs Are Thinking Differently. Swift.
  • ACT-ON  |  MONDAY, MARCH 13, 2017
    [Automation, Process] What Is Customer Marketing?
    As a send up to how some people think of marketing, Act-On is releasing a series of videos styled in the Big Short way of using metaphors to humorously explain Brand , Demand , and Expand and how marketing automation can help marketers adapt to the ever-changing buyer’s journey. This renewed attention helps in a couple of ways.
  • TONY ZAMBITO  |  SUNDAY, MARCH 12, 2017
    [Automation, Process] Reboot Buyer Insights To Drive B2B Growth
    The advent of CRM, Sales Automation, and Marketing Automation has produced voluminous data. It is a mapping of all the internal processes taking place with a view of buyers having internal interactions with an organization. Illustration by Gregory Cresnar. This is being felt by the supply-chain side of businesses acutely.
  • BIZIBLE  |  FRIDAY, MARCH 10, 2017
    [Automation, Process] 9 Ways B2B Analytics Can Optimize Marketing Strategies
    Marketing automation platforms often provide some sort of lead scoring feature. The more a lead engages with a company’s marketing activities (at least those measured within the marketing automation platform) the higher their lead score. Attempting B2B marketing optimizations without accurate analytics is like flying blind. Why not?
  • RADIUS  |  FRIDAY, MARCH 10, 2017
    [Automation, Process] Top 2017 Takeaways From Product Executives
    Arguably one of the most common issues plaguing most marketing and sales teams is the prevalence of inaccurate, stale, and incomplete data across CRM and marketing automation technologies (MAT). Rise in natural language processing tools for more scalable content. ” – Thomas Edison. Mapping the biggest innovations from 2016.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Automation, Process] What Does the Future Hold for Agencies? 3 Leaders Weigh In
    Investing in 1) processes and structure around documented systems and 2) tools to automate these manual processes will help make it scalable. -- Josh Harcus, Director of Channel at PandaDoc. Do you remember what agencies looked like five years ago? And as the business develops, so too do areas for innovation. Marketing Agency
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 9, 2017
    [Automation, Process] Improve your email performance with these 4 A/B tests
    If you’re ready to start testing your campaigns, an automated tool like VerticalResponse A/B subject line testing simplifies the process. With the simplicity and efficiency of today’s online tools, A/B testing has become a no-brainer for many email marketers. The results can be used to increase the impact of your campaigns.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Automation, Process] How to Overcome the Challenges of Managing a Remote Agency
    Set processes : Read the next section for more information about processes. Processes. Processes underpin the seamless everyday activities of a team. While you should always leave room for ad-hoc creativity, a business must also operate on an agreed set of processes. Some things cannot be automated. Morale.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Automation, Process] How to Drive PPC Ads With Interactive Quizzes and Assessments
    PPC ads are created and entered into ad auctions, which are automated, algorithmic processes that the publishers use to determine the relevancy of the ads. You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. The reason: they work. Image source.
  • CONTENT STANDARD  |  TUESDAY, MARCH 7, 2017
    [Automation, Process] In Praise of the Automaton: How Humans Can Stay Relevant in the Face of Marketing Automation
    Case in point: programmatic ad buying, which automates the cumbersome-yet-critical process of bidding for ad space and maximizing value. But if your job responsibilities are being changed through the advent of marketing automation, you may have some ambivalence toward these new methods. And it did. Gone are the days of tedium.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Automation, Process] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Sample review: “Socedo is an enterprise level tool that can also be used just as easily by small businesses to generate leads through social media…you can almost automate the process of finding and selecting the people to build those relationships with.” 9: The 14 Best Marketing Automation Tools. #10: grow}.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 6, 2017
    [Automation, Process] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    Combining artificial intelligence with the advancements in natural language processing (NLP), social awareness algorithms, and big data enables its many applications. Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome. Expediting daily tasks (53%).
  • THE ROI GUY  |  MONDAY, MARCH 6, 2017
    [Automation, Process] Business Value Summit Interview – Getting The Most from your Business Value Program
    When it came time to get a second meeting or advance the sales process, it just wasn’t happening at the rate ADP needed it to to achieve their growth goals. Integration into Playbooks and Channel Portal can help as well, promoting the business value tools as content – at the right time and place in the selling process.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Automation, Process] The Beginner's Guide to Small Business Marketing Online
    Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. We know small business owners don't have tons of free time to devote to digital marketing, so consider using marketing automation to make this process even easier for yourself.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Automation, Process] Cost Per Click Reduction Strategy in Google AdWords
    The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. With automated bidding rules and other bid option settings, bids can be managed. With automated rules, you can automatically adjust bids based on certain criteria.
  • ENGAGIO  |  SATURDAY, MARCH 4, 2017
    [Automation, Process] Laying the Groundwork for a Successful Account Based Marketing Strategy
    Automate data collection with Clearbit or other API-based enrichment tools. Now that you have your segments defined, configured in your CRM, and easily accessible by your marketing automation system, you’re ready to get up and running with your ABM strategy. Keep your segments clean by automating account and contact data collection.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Automation, Process] CaliberMind Offers B2B Orchestration with a Twist
    CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. The system uses natural language processing to analyze these and build a profile of what they have in common. I spent quite a bit of time debating with myself how to classify CaliberMind.
  • ACT-ON  |  FRIDAY, MARCH 3, 2017
    [Automation, Process] 6 Best Practices for Setting Up a Lead Nurturing Program
    For these organizations, achieving a strong nurture-marketing strategy (let alone the next step to closed-loop) should be seen as a multistep process.” This is important because there’s a wee bit of an arms race going on in the marketing automation space. Matt Heinz , President, Heinz Marketing. Tom Scearce , Sr. Heinz). Scearce).
  • NETLINE B2B MARKETING  |  THURSDAY, MARCH 2, 2017
    [Automation, Process] March 2017: B2B Marketing Event Calendar
    About: Revenue Summit 2017, presented by Sales Hacker + #FlipMyFunnel , is an event that brings technology vendors, how-to thought leaders, and sales and marketing teams together to connect and learn about the power of Data & Automation in the Sales and Marketing world. This month is sure to be eventful and insightful for B2B marketers.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2017
    [Automation, Process] 5 Useful Lead Nurturing Tactics to Get More Opportunities
    Your top of the funnel lead generation becomes a multi-touch process when you use more than one channel. Sales is an essential part of building your lead nurturing process. Here’s an example of involving Sales in the lead nurturing process. For more on this read, you can’t automate trust. Let me explain. Email. Events.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 2, 2017
    [Automation, Process] 14 Visualizations Mapping The B2B Buyer Journey
    To get this process started, we’ve compiled 14 visualizations designed to aid marketers in defining their own B2B buyer journey. As I mentioned above, the first step is in understanding the various phases associated with the B2B buying process. These next six graphics look to connect content marketing to the B2B buying process.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Automation, Process] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Marketing plays a role in the entire process. I’ve been part of driving transformation in marketing, from being data-centric, being automation, nurturing further down in the funnel, being analytical, being revenue-minded, bringing technology into the marketing organization to be more sophisticated. Jill’s LinkedIn profile.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 1, 2017
    [Automation, Process] Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology
    Typically, most adoption and change management challenges are due to one or more of these three essential criteria being out of balance: People, Processes, and Technology. The principle of People, Processes, and Technology is not new and aligning these three criteria is essential to the success of every technology deployment.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Automation, Process] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    Without the insights of data analysis and channel experts, it is easy to misinterpret or misplace proper attribution from data generated by marketing automation and CRM systems. This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Hackies
  • VIDYARD  |  WEDNESDAY, MARCH 1, 2017
    [Automation, Process] Leveraging Video to Get More Sales Meetings [Podcast]
    After we started using video in our sales process, Scott Ingram, host of the Sales Success Stories Podcast took notice. A big piece of the puzzle for us is understanding what type of marketing automation system and what sort of CRM platform the company is using. How are you using video for prospecting? This is a great email!
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Automation, Process] 9 Client Reporting Tools That Will Save Your Agency Time
    You'd save almost $5,000 per month if you automated this process. Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing , HubSpot CRM , Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram.
  • ENGAGIO  |  TUESDAY, FEBRUARY 28, 2017
    [Automation, Process] Orchestrating Customer Success at Engagio: How I Use PlayMaker to Delight Our Customers
    The entire onboarding play from closed-won deal to rollout is automated, but always personalized and authentic. A personalized reply from the CSM follows immediately after, along with information about the onboarding process and a meeting invitation to kick things off. The Onboarding Play. The onboarding play is one of my favorites.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Automation, Process] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    We’re here to guide you through that process. Sales Process Template. A simple, easy-to-follow sales process template to help managers coach their inside sales reps into following a proven, standardized process from discovery to close. How much money do you really need to start a business? How do you build a website?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 28, 2017
    [Automation, Process] Survey: Improving Data Quality is a Critical Objective of Marketing Data Strategy
    Surveyors note that “[Validating contact data] has also become a very popular automated process that is easily integrated into online contact forms.”. Other crucial objectives include improving marketing data analytics (45 percent), integrating sales and marketing data (44 percent) and improving the user experience (43 percent).
  • INFER  |  TUESDAY, FEBRUARY 28, 2017
    [Automation, Process] Can predictive bring sales and marketing together?
    Not only does Infer look at a contact in terms of their interactions with your company (by looking at your CRM and marketing automation), it also mines the Web and other third party data looking at potentially thousands of data points, each weighted specific to the company’s requirements. The danger of over-automating. My take.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Automation, Process] The 14 Best Personal Productivity Tools
    Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. A combination to-do list for tasks and lists; calendar for planning; and assistant for automated tasks. 1) RescueTime. Siasat.
  • ETRIGUE  |  MONDAY, FEBRUARY 27, 2017
    [Automation, Process] Marketing Automation Apprehension
    Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems. Too much content? Too difficult?
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Automation, Process] An introduction to ecommerce APIs for non-developers
    Imagine you want to automate your marketing operations, one way to do this is to research off-the-shelf products. You clearly don’t want to change your process just because of the limitations of your tools. In this article, I want to guide you through the process of API provider drilldown. What makes this possible? Value.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 27, 2017
    [Automation, Process] 3 Ways Artificial Intelligence Is Transforming B2B Marketing
    More effective email campaigns, better lead generation, and improved visibility are just a few advantages where automation is leading to a marketing transformation. AI can help any B2B marketer through the onboarding process or set up a database of lapsed customers, for example. The year is 2020. You come home late after a night out.
  • ACT-ON  |  MONDAY, FEBRUARY 27, 2017
    [Automation, Process] What is Brand Marketing?
    As a send up to this generalization, Act-On is releasing a series of videos styled in the Big Short way of using metaphors to humorously explain Brand, Demand Expand and how marketing automation can help marketers adapt to the ever-changing buyer’s journey. How Marketing Automation Helps Brand Marketers. Just what is brand marketing?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 24, 2017
    [Automation, Process] Why MarTech Fails: A Data Driven Answer
    I’ve sensed a certain weariness in recent discussions of marketing technology, as marketers realize their business problems remain even after massive investments in new systems. The term “martech fatigue” has crept into my conversations, suggesting that marketers are tired of buying new systems they often don't use. So what’s the problem? Of course.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2017
    [Automation, Process] 3 Ways Marketing Automation Changed My Life
    For me, my career changed the moment I was introduced to marketing automation. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life. On a more serious note, using a marketing automation solution powered by a marketing platform changed the trajectory of my career.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Automation, Process] Interactive Content Can’t Be a One-off: A Tale From the Trenches
    Agreement on functionality, back-and-forth on edits, connecting the whole thing to a marketing automation platform… it all took dozens of hours, and many more dollars invested. To be truly effective, interactive needs to be thought broader and incorporated more into your regular campaign process. Ever have a home run of an idea?
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Automation, Process] Top Webinars You Should Watch For Marketing Success in 2017
    The recurring problem, however, is that marketers are taking a shallow approach to evaluating predictive vendors – adopting a simple and quick process based on short-term gains, rather than using a well-thought-out long-term strategy as their barometer. Buying processes can vary based on your goals. Fix bad data quality for good.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Automation, Process] The 26 Best WordPress Plugins
    Use the process of A/B Testing to try different variations of your post titles to get a higher click through rate. 9: The 14 Best Marketing Automation Tools. #10: WordPress is far and away the most popular content management system (CMS) for websites. There are many reasons for this dominance. 1) Publicize. Google Review Count: 312.
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Automation, Process] How Marketing Automation Technology Makes Businesses Smarter
    Customers engage with brands across multiple digital touch points — from the first interaction to the buying process to ongoing customer care — and they expect a more personalized experience throughout. Marketing Automation Marketing Strategy marketing marketing automation marketing technologyWebster’s Dictionary.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Automation, Process] What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?
    Adaptive analytics requires the continuous processing of a ton of data, which until recently, was unfeasible for most organizations. With the growth of machine learning and the ability to process more data faster, adaptive analytics is increasingly a reality. Adaptive analytics is a new term for most B2B marketers.
  • LEAD LIAISON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Automation, Process] Why is Email Authentication Important?
    Marketing emails sent through your marketing automation software is a great example of an email sent outside of your company domain (yourname@yourcomany.com). Your marketing automation company should encourage you to add email authentication to your domain. Still don’t fully understand the concept? We can help break it down for you.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Automation, Process] Make the Shift from Automation to Engagement Marketing
    The concept of engagement goes beyond automation because it implies that marketers are responsible for delivering a captivating experience, not just a series of ongoing communications. Today’s buyers are highly informed and much farther along in the decision-making process before they ever reach out to your brand. Engagement Defined.
  • BULLDOG SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Automation, Process] Integrated: Modern Marketing’s Latest Buzzword
    You would probably focus on how you segment, score and qualify (or disqualify); how you seamlessly pass leads (and all of the data and insights you’ve learned along the way) to your sales team; and how you track and measure outcomes so you can optimize the process. A great example— integrated. So exactly what does integrated marketing mean?
  • BULLDOG SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Automation, Process] Integrated: Modern Marketing’s Latest Buzzword
    You would probably focus on how you segment, score and qualify (or disqualify); how you seamlessly pass leads (and all of the data and insights you’ve learned along the way) to your sales team; and how you track and measure outcomes so you can optimize the process. A great example— integrated. So exactly what does integrated marketing mean?
  • LEANDATA  |  TUESDAY, FEBRUARY 21, 2017
    [Automation, Process] “You Can’t Build a Walled Garden”
    In other words, tools that are built to essentially integrate with any workflow and process,” he explained. As co-host of the Stack and Flow podcast , he interviews sales and marketing leaders about their views on subjects such as automation and the best ways to create the technology stacks of tomorrow. In fact, it shouldn’t be.
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Automation, Process] Major Changes Come to Content Marketing World 2017
    HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. A few months after every Content Marketing World, I review each and every survey response about the event. In 2016, about 800 of the 3,600 attendees completed the survey. It’s like watching a video with both babies and puppies at one time. But I digress.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Automation, Process] 5 Smart Ways to Automate Your Marketing
    Marketing automation. Many companies start with a marketing automation pilot program. Writing a massive 40-page marketing automation plan is great, but sometimes it’s better to jump in and fail fast. Which processes would most benefit from automation? Here’s where marketing automation shines. How’d he do it?
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Automation, Process] What Makes Act-On Different?
    Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Marketing Automation act-on act-on software marketing automation
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Automation, Process] The Rise of Mobile Banking
    Turns out, I’m far from the only young consumer looking to escape the in-person process for the ease of mobile banking. Millennials aren’t the only generation choosing to automate their finances. I once made the mistake of visiting a bank to open a new credit card. I wondered if there was an app I could have used instead.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Automation, Process] How to Run a Successful Webinar from Beginning to End
    Since most webinars have hundreds of attendees, you’ll want to simplify the process for your sales team, calling attention to those who require more immediate follow-up. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Plan Your Content. Promote Across Channels. Prepare and Go Live.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Automation, Process] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    I probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. Single customer view is clearly CDP territory, but the marketing automation and attribution are not. So what fooled me about Zaius?
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Automation, Process] 75 Interactive Infographic Examples to Inspire 2017
    One of the driving catalysts of this change is automation. This animated infographic provides a personalized insight into the likelihood that your job will become automated. LinkedIn has delivered hands-on interactive experience highlights trends and stats that show how important employee referrals in the recruiting process.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Automation, Process] The 17 Best Project Management Tools
    Sample review: “The video creation process can often be complicated…There are a multitude of project management and workflow challenges that put a premium on having an efficient collaboration mechanism in place. 9: The 14 Best Marketing Automation Tools. #10: Effective digital marketing is a team sport. 1) JIRA Software.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Automation, Process] Lead Nurturing’s Biggest Challenges
    Technology has allowed marketers to scale their lead nurturing campaigns with readily available automation tools and easy-to-use CRM software. Scale your efforts by using automated software as much as possible. You’re also missing out on a chance to maximize revenue from warm leads who are more likely to buy compared to new prospects.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Automation, Process] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Configure a string of automated social posts after articles publish. Expand your content’s reach by publishing a set of different automated social posts to intermittently publish within 2-3 weeks of the date of the article. At which of the marketing funnel stages are prospects prepared for various types of outreach?
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Automation, Process] Scaling Inside Sales for New Product Introductions or Market Expansion
    After all, there’s a lot involved — creating a sales process, hiring and training sales people, and ensuring they have the tools they need to do their jobs efficiently and successfully. Outline Your Sales Process Because your sales process has implications on who you hire and the technology you select, start by defining it.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Automation, Process] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Techseen: One of the escalated trends in technology observed in the last few years is automation. Where do you see this process heading in the next five years? Zinsmeister: In the next 5 years, we are going to see a reimagining of automation through AI and the power of data science. What’s your take? Zinsmeister: Not at all.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Automation, Process] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    While the process is involved and complex, it’s incredibly rewarding and highly effective if done properly. There are two categories of hacks involved in the process — technical and strategic. These decisions will inform the rest of the process. This article is a guest post by Lauren Frye of Bizible. Like it? Hackies
  • HG DATA  |  TUESDAY, FEBRUARY 14, 2017
    [Automation, Process] Marketing’s Evolving Accountability and The Future of Content Analytics
    That was roughly 20 years ago, and since then, there has been significant growth in the number of business- focused software enabling and automating workflows. Automation feels rudimentary to us today, but two decades ago, it wasn’t. Read on for the rest of our conversation. What lead to the founding of Cintell? This can be tricky.
  • CONTENTLY  |  MONDAY, FEBRUARY 13, 2017
    [Automation, Process] 7 Things You Should Know Before Researching Content Marketing Solutions
    Sadly, this is how many first-time marketers approach content marketing solutions during their initial selection process. If not, they’ll likely include a number of other services such as strategy, asset management, workflow automation, and talent. Imagine you’re a tailor. What kind of pants?” ” you ask. “Oh,
  • I-SCOOP  |  MONDAY, FEBRUARY 13, 2017
    [Automation, Process] The rise of digital twins in the Industrial Internet of Things
    When you start hooking up physical assets to data sensing and gathering systems which are turned into insights and ultimately into optimized/automated processes and business outcomes, as we do with the Industrial Internet of Things (among other things), there are quite some new possibilities that arise, to say the least.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Automation, Process] The Branding Process for Professional Services Firms
    The branding process is a systematic approach to creating and promoting a firm’s brand. The brand building process can be applied to either the development of a new brand or the rebranding of an existing firm. But what about the “branding “process”? What is the branding process? When do you need the branding process?
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Automation, Process] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    However, agencies need to adapt too – and recognise the complex agency ecosystem in play for many clients, which calls for new roles, processes and measures of success. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services. Innovation' of the week.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 10, 2017
    [Automation, Process] Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing
    It has since expanded from list gathering to all stages in the Account Based Marketing process, sprinkling in dashes of artificial intelligence at every step along the way. Nearly every vendor who does this applies some form of natural language processing to extract information from unstructured sources. Lead Genius is a good example.
  • ACT-ON  |  FRIDAY, FEBRUARY 10, 2017
    [Automation, Process] 7 Steps to Achieving Optimal Sales & Marketing Alignment
    Companies with “dynamic, adaptable sales and marketing processes” reported an average of 10% more sales people on-quota compared to other companies, according to CSO Insights. True alignment involves many things: shared goals, common milestones and metrics, smooth business processes, and smart technology investments. Oil and water.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 9, 2017
    [Automation, Process] Behind the scenes at VerticalResponse: Designing the new email editor
    We’re very focused on email automation, personalization, recommendations, and building great, responsive emails. Q: You mentioned that customer feedback influenced the development process. Have you heard? We’ve just released a new email editor that makes customizing and sending campaigns easier than ever. But we were wrong.
  • ENGAGIO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Automation, Process] Account-Based Everything: What it Takes to Win the Big Game
    You may want to begin developing your plays using a marketing automation platform (MAP) such as Marketo, Oracle Marketing Cloud, or Pardot, but as your plays become more sophisticated (dormant accounts, social media interaction, etc.), This is where your hard work across various processes, teams, channels, etc. Of course not.
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