• LEANDATA  |  TUESDAY, AUGUST 30, 2016
    [Automation, Process] Finding the Time to Sell
    How much time is a rep on the phone, talking to customers or moving a deal along the sales process? And that effort to streamline the sales process helps explain the growing emphasis on sales ops throughout the B2B industry. Doug Landis was listing all the things that can occupy the typical day of a sales rep. Administrative tasks.
  • KEO MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Automation, Process] Sales Enablement Best Practices
    To prevent this perceptions, develop and refine sales enablement tools in a collaborative and open process. Observe what your top sales performers do and what materials they use at each stage in the buying decision process. Use the information to improve the tools and processes. Industry expertise. Content Marketing
  • INFER  |  TUESDAY, AUGUST 30, 2016
    [Automation, Process] How Belly Aligned Marketing and Sales to Build a Successful Inbound Sales Organization
    Lessons on How Belly Retooled its MarTech Systems and Processes to Increase Leads by 125% and Close Rates by 30%. However, the shift to inside sales required that we retool our marketing and sales systems to optimize the sales process. Belly is a high-growth company based in Chicago. InsideSales for lead operations. Lead qualification.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Automation, Process] How to Get Caught Up on Email After Vacation: 9 Helpful Tips
    She also has filters that delete automated emails she doesn't need to read, like daily traffic and leads dashboards. Whenever someone sends you an email when you're out of town, they'll receive an automated email you've written that lets them know you're out of the office and won't be checking email until a certain date. My favorite?
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Automation, Process] 5 Content Marketing Trends to Plan Your 2017 Budget
    For B2C companies, every business should have email marketing and automation technology that effortlessly syncs with e-commerce systems, which will show you exactly how much revenue every message drives.” ” It’s a good question, and one that’s simply explained without jargon. There are many others. Finally, I found it.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Automation, Process] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    For example, if you check a box next to "Pause video while typing," it'll make the whole process a lot faster. To get an automated transcription for a video: Simply upload your video to YouTube , open it on YouTube's website, press the "More" tab underneath the video title, and choose "Transcript" from the dropdown menu. I'll wait.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Automation, Process] How to Tie Your Content Marketing into Your Account-Based Marketing
    To help you take the first steps toward an account-based approach, or to refine the processes you’ve started, we wanted to explore how content marketing fits within this new strategy. They’re more receptive to the calls, as they’ve already begun the sales process. 2. Account-based marketing is having quite the run lately. It is.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 28, 2016
    [Automation, Process] ScribbleLive Spark: Automate Content Research with Watchlists
    ’ This is where you can monitor influencers of interest and receive automated notifications when influencers publish impactful opinions. This allows you to keep your finger on the pulse of topics of interest, and make informed decisions in your content ideation process. Enjoy! TLDR (Too Long; Didn’t Read). The Full Story.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Is the buying process seamless—are.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Automation, Process] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    marketing technology into a seamless process. approval workflows, email automation, analytics. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Automation, Process] Evangelizing a Content Marketing Program
    efficiencies in the process.” 4. marketing automation technology has gotten better. What processes need to be in place with. process, hierarchy, and consistent publishing cadence. It’s something we call the Content Flywheel, the visualization of a process in which key content. All rights reserved. The hotel giant.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Automation, Process] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Marketing automation programs (MAPs), ad networks, paid social, paid search, outbound efforts, etc. It reveals the standard for improvement, and it also shows historic “wins” that inform the optimization process. -- -- -- -- -- --. 6. You want to accurately connect marketing to revenue. Your marketing org uses 5+ marketing channels.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Automation, Process] Your Content Pros' Guide to Crafting the Optimal Experience
    How integrating your platform with marketing automation and CRM leads to a deep understanding of your customers through video metrics. How to identify gaps in your content creation and distribution process. Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Setting a Pretty Tone.
  • CHIEFMARTECH  |  FRIDAY, AUGUST 26, 2016
    [Automation, Process] Digital transformation at the AARP, from old to new
    We needed to build the user experience, which was responsive, build and customize the marketing automation platform, analytics platform, databases, and a whole new infrastructure. We were incorporating new processes that would drive automation and improved efficiency. What did you learn from that process? Interviews
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Automation, Process] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    One of the best things about email—and automated email marketing in particular—is that it enables marketers to create personal experiences that speak to their recipients. Automate, automate, automate. But when you automate, you can track email success, monitor your leads, and refine your process for the long term.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Automation, Process] ABM Vendor Guide: Differentiators for Result Analysis
    and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. ABM specialists provide account-based result metrics such as percentage of target accounts reached, amount of time target accounts are spending with company messages, and distribution of messages by department within target accounts.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Automation, Process] ABM Vendor Guide: Special Features to Deliver ABM Messages
    As used in this Guide, execution may include direct integration with a delivery system, such as adding a name to a marketing automation campaign, sending a list of cookies and instructions to an ad buying system, or pushing a personalized message to a company Web site. This narrows the field drastically.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Automation, Process] ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments
    That was not part of many older marketing automation systems, although several vendors have now retrofitted their products to support to some degree. _ * via its Predictive Campaign integration with Eloqua. abm vendor guide campaign management customer journey management journey orchestration marketing automation raab guide state-based flow
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Automation, Process] A Rosetta Stone of marketing technology terminology
    So, how many different words do you think marketers have for key data records in CRM and marketing automation systems? Bedrock Data automates cloud integrations. It’s a key technology for getting customers to a single view of the customer and helping them become more agile with their processes and reporting. What’s a contact?
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Automation, Process] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    It was a time of exploration, as businesses were discovering that Agile processes could be applied to address complexity across more than just the software development. Today, only 3 years later, Agile processes are accepted as a core strategy for managing complex organizations, including marketing. Fine-tuning the Agile Process.
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Automation, Process] What Personality Assessments Reveal About Your Customers
    As any seasoned salesperson will tell you, getting the customer to say “yes” to something -- even something as simple as a quiz result -- is an important step forward in the sales process. Think of a one-page PDF with more detailed personality results that gets automatically sent to the user via your marketing automation tool. Flower?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Automation, Process] ABM Vendor Guide: Features to Customize Messages
    That’s not because there are so few systems that do this: to the contrary, nearly any email, marketing automation, or Web personalization tool would fit the definition. Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Automation, Process] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Demographic information will help you tailor your marketing approach through the process. Related Stories 7 Skills Required for Marketing Professional Services Firms Emerging Trends in Marketing Include Marketing Automation How to Promote Your Website and Increase Your Online Presence. It’s not always obvious. Marketing Skill #1: SEO.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Automation, Process] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    If you have a marketing automation platform, it’s important to map out your customer revenue model, taking into account your unique business cycle and its complexity, sales velocity, and the flow of customer leads. In fact, according to the Edelman Trust Barometer, 84% of B2B businesses initiate the buying process with a referral. 4.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Automation, Process] Feeding Sales Is a Process, Not a Project.
    They realize that engaging with prospects through the internet is a process and not a series of projects—and marketing’s job is to generate leads that create actionable sales intelligence. In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor. Congratulations!
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [Automation, Process] Use Marketing Automation The Right Way
    Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. How do they nurture relationships with their buyers and use automation the “right” way to enable that? The issue with marketing automation is not marketers sending out emails. Embrace Change. Is it easy?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Automation, Process] 5 Ways to Get Personal With Your Audience at Scale
    If you find that you are continually having to define and refine your segmentation criteria, block out some time to investigate the parts of your audience-building process that are repetitive or unnecessary. Best practices isolate the components of the segmentation process and automate manual activities.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Automation, Process] Does Your Nonprofit Need Marketing Automation?
    For many organizations, using a marketing automation tool and workflows can provide a quantum leap forward in marketing results. Of course, implementing a market automation system takes some money and know-how, which raises the question whether the investment makes sense for any given organization. Every marketing team is overworked.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2016
    [Automation, Process] ABM Vendor Guide: What to Look for in External Data Sources
    Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. real-time processes to identify Web site visitors, auto-fill Web forms or verify form entries, show data to sales people, support ad targeting, etc.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Automation, Process] What’s the role of a content strategist?
    Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased. What is their media preferences do they prefer? Content Strategy
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Automation, Process] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    Rants and raves include Blab’s decision to go silent, and the benefits of automated content creation. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I debate a TechCrunch article’s claims that content marketing isn’t actually strategic. We
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 19, 2016
    [Automation, Process] Guide to ABM Vendors: What's in a Complete ABM Stack?
    The post describes our framework of four ABM process steps, six system functions that support those steps, and six sub-functions that are hardest to find. Customized Messages and Execution can be found in non-ABM systems such as Web site personalization or marketing automation.* The table below shows the details. There sure is!
  • BIZIBLE  |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] [INFOGRAPHIC] The Periodic Table of ABM Elements
    Orchestration platforms help deliver content to the right accounts at the top of the funnel, marketing automation nurtures contacts and accounts through the middle of the funnel, and optimization platforms help improve the quality of content. Attribution is the process of connecting marketing data to sales data in the CRM (element 47).
  • HINGE MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] 7 Skills Required for Marketing Professional Services Firms
    Lean a step-by-step process to setting up your marketing for the year with our Marketing Planning Guide for Professional Services. Related Stories Emerging Trends in Marketing Include Marketing Automation How to Promote Your Website and Increase Your Online Presence Why Your Thought Leadership Strategy Might Be Killing Your Business Growth.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    The first was to define an ABM process – and note that I wrote "an ABM process" not "the ABM process", since more than one process is possible. Identify Target Accounts Plan Interactions Execute Interactions Analyze Results The next step was to define the system functions that support each process step. Awesome!
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] How to Crush Your First Webinar
    Speaking to an audience of hundreds, whether in person or online, is a nerve-rattling process, even for the most experienced presenters. GoToWebinar also has automated emails, which you can use to send out reminders and follow-ups to registrants about your webinars. Step 1: Choosing a webinar hosting platform. GoToWebinar.
  • LEAD LIAISON  |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] Buzzwords in Marketing Automation: Inbound Marketing
    Inbound Marketing: its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation. Inbound marketing is a time-consuming process. Before you dive into inbound marketing with marketing automation tools, you need to be certain you are clear on what this type of marketing is.
  • ANNUITAS  |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] Account-Based Everything?
    Marketing organizations have changed over the past ten years with the introduction of marketing automation, big data, and mobile everything. Today’s marketing organization isn’t static; it’s constantly changing to meet the needs of our buyers, maximizing people, process, content, technology and data. Relevant content matters.
  • VIEWPOINT  |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] Marketing is More than Automation
    There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Automation, Process] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” Author: Ashika Balani The days of telemarketers are long gone.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 17, 2016
    [Automation, Process] Facebook Messenger Now Features An Artificially Intelligent e-Doctor – PSFK – New Ideas and Trends
    Using natural language processing, the automated e-doctor analyzes symptoms you type such as ‘I have a runny nose,’ and matches it against a database. The post Facebook Messenger Now Features An Artificially Intelligent e-Doctor – PSFK – New Ideas and Trends appeared first on Opentopic. Marketing Technology
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 17, 2016
    [Automation, Process] Blockchain, or how everything will change
    Blockchain is triggering a massive wave of change in the technology industry   —   and many others   —   because the technology records transactions in a way that enables it to automate trusted activity among digitally networked peers. Blockchain proponents say it will revolutionize many industries   —   again. Like this post?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 17, 2016
    [Automation, Process] How to Get Lead Scoring Right the First Time
    Lead scoring is a technology and business process used by B2B companies for the purpose of automating the ranking, grouping, routing and tracking of leads that are responding to campaigns and interacting with your corporate website. The post How to Get Lead Scoring Right the First Time appeared first on Marketing Insider Group.
  • HINGE MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Automation, Process] Emerging Trends in Marketing Include Marketing Automation
    One of the emerging trends in marketing for AEC firms is marketing automation (MA). MA replaces high-touch, repetitive manual processes with automated ones; bringing forth a world of pre-defined sequences, triggers, actions and behaviors that start in social, web or email. AEC Content Marketing Online Marketing
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Automation, Process] Selling With Content: What’s Repeatable and What’s Not?
    What does a perfect world B2B sales process look like? But the reality is that some of this process can be automated, and some can't, and one of the biggest reasons for this is that when we do find something that works predictably, others jump on the bandwagon and muddy the waters—much like what we’re seeing now with content marketing.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Automation, Process] 5 Strategies to Build Trust and Sell Through Email
    This trend has only increased in importance as more and more of life has become automated while the basic need for human connection hasn’t lessened. recent study by Relevance in partnership with Nielsen revealed that 85% of consumers regularly or occasionally seek out trusted expert content in the buying process. recommend using both.
  • ANNUITAS  |  TUESDAY, AUGUST 16, 2016
    [Automation, Process] Small But Mighty – Building a Power Team
    Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Years Years ago I was a part of a startup with a two-person marketing team that made the decision to implement a marketing automation platform.
  • LEAD LIAISON  |  TUESDAY, AUGUST 16, 2016
    [Automation, Process] Lead Liaison Weighs in on How to Run a Webinar using Marketing Automation
    The cloud-based sales and marketing automation solution is a trusted partner to B2B companies worldwide. Their software allowed us to basically templatize the entire webinar process from invite, to reminders, to follow up. Emails, forms, landing pages, and automations were all used to pull it off. Preparation is key. Follow-up.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Automation, Process] A High-Level B2B Marketing Budget Breakdown
    In addition to creating a scalable content creation process , you may need to seek out the services of vendors or consultants to help you refine your plans. With a robust marketing automation platform, you can set social referral campaigns across major social media platforms that tracks referrals and their corresponding responses.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Automation, Process] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    And third I am researching a new book which is going to be around empathetic marketing, and so I am in the process of running field test and experiments with companies both B2B and then also we are testing in nonprofits. You can’t automate trust. thought I would go to one of the experts of the industry Brian Carroll. Brian:  Yeah.
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [Automation, Process] How To Adopt ABM Predictive Analytics at Your B2B Organization
    As there are stages to most every strategy adoption process, there are steps to adopting ABM predictive analytics as well. Marketing Automation Program Optimization Technology (A/B testing, content platform, etc.). [ ] ATTRIBUTION SOLUTION. Marketing Automation. What are the steps to adopting a predictive ABM strategy ?
  • FATHOM  |  MONDAY, AUGUST 15, 2016
    [Automation, Process] Do You Know Why Integrated Marketing is So Remarkable?
    It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer. Only 40% of companies have either “moderately” or “fully” integrated their marketing and sales automation systems. When is being integrated  ever a bad thing? Altimeter ). Curata ).
  • SALES ENGINE  |  MONDAY, AUGUST 15, 2016
    [Automation, Process] 6 Skills Today’s Lead Nurturers Must Have
    Therefore, sales prospecting with content requires a more complex process than it did even five years ago, largely because the buyer has a lot more control and salespeople are no longer the sole gatekeepers to the information they need. Much of today’s content has been automated and collected in CRMs such as Salesforce.
  • TONY ZAMBITO  |  SUNDAY, AUGUST 14, 2016
    [Automation, Process] Are Your Buyer Personas Data Overkill?
    With many touted frameworks and processes being representative of buyer personas in name only.  Yes, buyer profiling can be helpful for sales and marketing automation, for instance.  The notion of operations is implicit in science, systems, processes, analytics, and rules. Information Overload by Jenny Chisnell. Data Overload.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 13, 2016
    [Automation, Process] What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics
    Constructing a clear picture of the people buying from you on behalf of their businesses will help direct you in tweaking copy, adjusting or adding images, and constructing content that resonates on a personal level throughout your onboarding process. When I was seven years old, I thought Bring Your Kid to Work Day meant I was getting a job.
  • SALES ENGINE  |  FRIDAY, AUGUST 12, 2016
    [Automation, Process] Will content marketing ever eliminate the need for salespeople?
    Now with the rise of content marketing , we’re wondering if salespeople will be replaced—or, in other words, will we be able to automate marketing processes to the point where we can lead people all the way through their buying journey, eliminating the need for sales reps? Print is dead. Cold calls are dead. SEO is dead.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Automation, Process] How to Hire the Perfect Person to Run Your SEO
    Ask them to write responses and send them back to you before continuing on in the interview process. Look for experience with content marketing, web development, social media, pay-per-click, email marketing, marketing automation or information technology and related roles within their resume – in addition to experience with SEO, of course.
  • BIZNOLOGY  |  THURSDAY, AUGUST 11, 2016
    [Automation, Process] CMOs fail to go beyond brand awareness on LinkedIn
    Hopefully, prospects will find and read Xerox’s content, hopefully, they will find it useful and hopefully, the content they read will generate interest in the Xerox brand in the process. Lithium is using LinkedIn to fill the Funnel and then letting Marketing Automation Programs take over. That’s a lot of hopefuls. Revenue.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2016
    [Automation, Process] 5 Simple Marketing Automation Tips to Improve Conversion
    Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference. recently asked Catherine Mears , Marketing Automation and Segmentation Manager at Red Hat , to share some tips on improving your own marketing automation operation to help drive more results. 1.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Automation, Process] 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns
    Most emails probably come into your database through an opt-in process. In Hard bounced email addresses are usually taken care of by your marketing automation system or email service provider, so you won’t need to worry about managing those. Author: Mike Madden Unfortunately, we’ve all been there. Bad A/B Testing Decisions.
  • ACTIVEDEMAND  |  WEDNESDAY, AUGUST 10, 2016
    [Automation, Process] Do You Use a Marketing Agency?
    This includes which technologies to implement, such as the marketing automation solution that provides the features you need. Agencies boast proven processes for increased efficiency. Agencies can provide tools for campaign management, email automation, dynamic content and website personalization, lead scoring and much more.
  • RADIUS  |  WEDNESDAY, AUGUST 10, 2016
    [Automation, Process] 5 Direct Mail Mistakes Marketers Should Avoid
    Tip: Find out which stage in the buyer’s journey your prospects are currently in by evaluating behavioral data (which you can find in your marketing automation platform). Let’s face it direct mail probably seems archaic to most marketers. Click to tweet. Make sure your mailers are concise, easy to consume, and contain a clear call to action.
  • KAPOST  |  WEDNESDAY, AUGUST 10, 2016
    [Automation, Process] 5 Reasons Why Content Is Important for Sales Teams
    Content allows your team to answer questions and provide detailed education to support sales development reps in their outbound sales process. 4. Related:   How Rockwell Automation Aligned the Enterprise to One, Consistent Message. It’s not easy to balance personalization with sales automation. Content Delivers Organic Leads.
  • LEAD LIAISON  |  WEDNESDAY, AUGUST 10, 2016
    [Automation, Process] Finding Solutions with Marketing Automation
    It’s time to find solutions with marketing automation. Most marketers end up only using marketing automation as a glorified email system, when there is so much more they could be doing! Instead of looking at your marketing automation company as a bunch of really cool features, try to focus more on the solutions that they bring.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 10, 2016
    [Automation, Process] 5 Reasons Chatbots Are the Marketing Tools Your Brand Needs
    Automated customer service helps both sales and marketing. These cognitive solutions use machine learning, a process through which the chatbots are able to analyze interactions with consumers and become more lifelike and effective over time. Some industry observers believe they are positioned for rapid adoption in the coming years.
  • LATTICE  |  TUESDAY, AUGUST 9, 2016
    [Automation, Process] Get the Inside Scoop on Account-Based Everything
    During a recent webinar  Jon Miller, CEO at Engagio, and Nipul Chokshi, the head of product marketing at Lattice, discussed this evolution from ABM to ABE, and highlighted the three key steps companies should include in their ABE process: The first step in ABE is identifying the ‘Who.’ The final step is ‘How.’
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Automation, Process] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    It’s a multi-faceted process that spans months to years of a buyer’s journey. Stage two extends the strategy of stage one, adding marketing automation that can track website activity through to the buyer’s lead stage. Marketing automation has exceptional power to increase content marketing efficiency and generate nurture campaigns.
  • KEO MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Automation, Process] Content Marketing for Highly Regulated Industries
    These companies must figure out how to connect with their target audience in a meaningful way while navigating the pitfall-filled process of remaining compliant and dealing with the inevitable delays and production process of creating compliant materials. Here are some techniques to streamline the process. Content Marketing
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2016
    [Automation, Process] Quality Assurance Testing Is Not Optional
    Quality Assurance (QA) is a vital piece of your production process to ensure you don’t wind up on the next “12 Of The Worst Email Marketing Fails” list. So how do you improve your quality assurance process? As simple as this may sound, spelling and typos are a common oversight in the email production process. Broken Links-.
  • BIZNOLOGY  |  TUESDAY, AUGUST 9, 2016
    [Automation, Process] Blog2Social removes all social sharing pain
    The process I go into in great depth on  If you post it will they come (to read your blog)? Well, I have it all automated now, at least over on my RNNR.us OK, so if you’re a geek or tech savvy at all, once you’re done, the process should be simple for you. The hell I will go through after I hit submit on this post?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 8, 2016
    [Automation, Process] Getting Started with Video for Lead Generation
    great event introduction video will explain the purpose of your event, so your viewers can understand the value and trust the people behind the process. Connect it to Your Marketing Automation Platform. Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. Prepare Your Equipment. Product Videos.
  • ACT-ON  |  MONDAY, AUGUST 8, 2016
    [Automation, Process] 10 Things You Need to Know About Account-Based Marketing
    In the past, account-based marketing was a tedious, time consuming, manual process. Today , the basic process remains much the same, but technology has changed the labor equation, making ABM practical for any company that already uses marketing technology well. Marketing Automation is A Key Tool for ABM. ABM = Increased ROI.
  • LEADERSHIP  |  FRIDAY, AUGUST 5, 2016
    [Automation, Process] How to Build a Cash Converting Marketing Funnel
    There are a lot of gadgets, apps, and processes currently being used that are designed to help business owners make better use of the time that they have, and many of these can also help them out on the money front as well. Let’s see what they recommend. Step 1. Product/Market Fit. Does your product really fit the market? Step 2. Step 3.
  • KAPOST  |  FRIDAY, AUGUST 5, 2016
    [Automation, Process] How to Increase Your Database with Qualified New Leads
    We’ll leave the standard distribution process alone, i.e. social sharing or campaign launches, and instead focus on ways to make the most of your email sends. Individuals across teams, from sales to engineering can share content curated by marketing (including design and copy), all curated on single automated platform. The How.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Automation, Process] The 7 Attributes of Highly Effective Lead Generation
    Attribute #1 Content maps tightly to the sales process. Some if it can be automated, and some requires a very soft push in the right direction—It’s called nurturing and that doesn’t mean you should push for an appointment yet. Top of the Funnel Content. Remember, at this stage of the funnel, it’s not about you. Not really. It can.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2016
    [Automation, Process] 3 Interactive Content Hacks to Increase Webinar Attendance Every Time
    during your webinar to bring the audience into the learning process. Does your marketing automation performance need a boost? Download the 10 Ways Interactive Content Boosts Marketing Automation eBook. Marketing AutomationBut what about the people who actually attend ? Read on to find out how with these three hacks: 1.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 4, 2016
    [Automation, Process] Suffering from Billboard Syndrome? Cure It with Content Marketing ROI
    The more expansive your content hub and audience grow, the more room you have to lose track of individuals over the course of their conversion process. After all, if your content is meant to drive people to your website and you’re seeing good traffic on your target pages, why mess with your formula? The Billboard Syndrome.
  • LEAD LIAISON  |  THURSDAY, AUGUST 4, 2016
    [Automation, Process] The Marketing Guru Covers: When to Post to Social Media
    Make the process even easier by using marketing automation tools. If you want to be a social media mastermind, the first thing you have to master is when to post to social media. Otherwise, you won’t get the engagement that you need to succeed. When to Post on Facebook. You’ll get the most shares when you post to Facebook around 1 p.m.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Automation, Process] How Credit Unions Can Use Inbound Marketing to Grow and Retain Membership
    And throughout the inbound process, you'll keep learning more about your members and prospects, which you can use to improve your marketing and products. Any digital marketing process starts with getting found. Once you get prospects into your database, you can use automated email workflows to push out content most relevant to them.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, AUGUST 4, 2016
    [Automation, Process] 16 Proven Ways to Get Better Opportunities Now (Part 2)
    To remain relevant to people during the nurturing process, you have to be consistent. Having precise profiles of the different leads means that you can automate that process. The re-engagement or nurturing process has to start with a human being. Touch longer-term leads frequently and relevantly. . Click To Tweet.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Automation, Process] 6 Features That Make Premium Web Hosting Worth the Money
    They set up sophisticated, automated search programs to find any vulnerability on any website and use that vulnerability to disrupt or destroy the website. Premium hosting services typically offer automated daily backups and save them for at least 30 days. One morning, I opened the website of a company I worked for, and it was gone.
  • 6SENSE  |  WEDNESDAY, AUGUST 3, 2016
    [Automation, Process] The 5 Priorities of the Data-Driven CMO
    Marketing campaigns generate engagement that can be tracked in automation tools and delivered to us via 3 rd -party vendors. While getting the data and using it to create team alignment across the organization are important steps, at the end of the day the major goal is building a data-driven decision-making process for your organization.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Automation, Process] Can Marketing Automation Save Your Content Strategy?
    That’s where marketing automation comes in. While all these tasks and processes can be done manually—and they often are, especially for smaller organizations—it doesn’t have to be that way. But make no mistake: When used properly, marketing automation technology can be a major source of stress relief. And a blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2016
    [Automation, Process] 5 Core Components of a Successful ABM Strategy
    This blog unpacks five components supported by sophisticated marketing automation solutions that will accelerate and enhance your  ABM implementation strategy: 1. The latest marketing automation solutions for ABM can segment accounts with ease and greater granularity without overburdening the organization. Define Your Segments.
  • JUNTA 42  |  WEDNESDAY, AUGUST 3, 2016
    [Automation, Process] The Biggest Content Marketing Trends in 2017
    Through that process, in combination with our ongoing research , the CMI team puts together the schedule for Content Marketing World 2016. But, most brands are still hanging their video strategy on the viral video, instead of building a process and organization around the ongoing delivery of valuable information through video. Mobile.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2016
    [Automation, Process] What B2B Marketers Need To Know About Video
    During this process it’s critical to build a plan, set some dates, and stay focused on content delivery. Focusing on the right content while combining our video platform and marketing automation system has led to smarter marketing and better demand generation results. And this is a great thing for modern marketers. The Results.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Automation, Process] [Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes
    Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . 1. With a marketing automation platform, you can listen to your customers’ actions and behavior and respond with relevant communication tailored to their interests. 2. Ninja Turtles.
  • RADIUS  |  MONDAY, AUGUST 1, 2016
    [Automation, Process] The Future is Here With Predictive Account-Based Marketing
    The growing adoption of customer relationship management (CRM) and marketing automation technology (MAT) systems has created an unprecedented amount of data for optimizing ABM initiatives. Marketing Automation Technology. Account-based marketing (ABM) isn’t a new topic, but today it’s catching fire like never before. B2B Marketing
  • ACT-ON  |  MONDAY, AUGUST 1, 2016
    [Automation, Process] Metrics to Help You Track Brand, Demand, and Expand
    They took action by sending emails to high risk users, which offered additional help with processes that might be difficult. Download Act-On’s eBook, Rethink Marketing [Automation] , to learn how you can leverage marketing automation to help build your brand equity, drive demand and expand your customer relationships. .
  • HINGE MARKETING  |  FRIDAY, JULY 29, 2016
    [Automation, Process] Thought Leadership Marketing–How to Get Started
    Take note of your areas of strength, as the most effective thought leadership strategies leverage your strengths. (If you need help, the Hinge University course, The Visible Expert , walks you through the self-assessment process, step by step.). Great. What does that even mean? And more importantly, how do you get started? Easy enough.
  • RADIUS  |  FRIDAY, JULY 29, 2016
    [Automation, Process] 6 Best Practices For More Effective Direct Mail Campaigns
    Use all available information not just from from your CRM and marketing automation platform, but external sources that gather prospect data to personalize the campaign experience. Direct mail, like other marketing efforts, is an iterative process. As Sangram Vajre , CMO at Terminus, says “engage your prospects everywhere they are.”.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 28, 2016
    [Automation, Process] Take Your Data from Dirty to Refreshed in 3 Easy Steps
    Incomplete and incorrect data accounts for many, if not most, of the problems marketers have automating campaigns. Information is one of the critical interdependencies required in the demand generation process, and because data is the fuel that helps us make critical decisions, bad data equals bad decisions. “It’s Dave, not Jake.”
  • LEANDATA  |  THURSDAY, JULY 28, 2016
    [Automation, Process] FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
    FunnelWise integrates with marketing automation and customer relationship management (CRM) software to provide real-time visibility of an organization’s revenue velocity, goal tracking and forecasting. LeanData, a Series A-funded Silicon Valley startup, is passionate about simplifying the B2B sales process. About FunnelWise.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Automation, Process] 9 Companies Using Live Website Chat in a Creative Way
    Sure, customers can call an 800 number, send an email or fill out a contact form when they run into hiccups in their decision-making or purchasing process, but for every second that it takes a business to respond, the customer’s likelihood to purchase exponentially decreases. Live chat technology has been around for a while. With 1.09
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Automation, Process] Debunking 10 Common SEO Misconceptions
    Yet earning trust is a process gained through consistent user engagement; think about any relationship you’ve ever had. Today, the process of link building (or rather earning links) has more structure and rules; dubbing that quality is better than quantity. All SEO Can Be Automated. SEO Is Dead. No, SEO is not dead. Why?  .
  • LEAD LIAISON  |  THURSDAY, JULY 28, 2016
    [Automation, Process] How to Prepare Your Business for a Marketing Automation Tool
    Are you wondering how to prepare your business for a marketing automation tool? Marketing automation lets you automate various processes , but before you can enjoy the benefits, you need to prepare your business for the software. Build it up as much as possible before you deploy your marketing automation software.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Automation, Process] Infer Named a 2016 CRM Market Rising Star
    Infer’s Predictive Ad Targeting Platform helps firms identify promising prospects and target them more effectively; it combines Infer Predictive Scoring with Infer Profile Management Platform and internal and external signals to create tailored audiences that automate workflows, strategies, and ad campaigns.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Automation, Process] Infer Named a 2016 CRM Market Rising Star
    Infer’s Predictive Ad Targeting Platform helps firms identify promising prospects and target them more effectively; it combines the predictive scoring of Infer’s Profile Management Platform with internal and external signals to create tailored audiences that automate workflows, strategies, and ad campaigns.
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