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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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How to use AI analytics for targeted business decisions

Sprout Social

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.

Analytics 106
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The 14 Best Content Planning and Research Tools

Webbiquity

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps.

Planning 145
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5 Marketing Trends to Dominate Your Competition in 2021

The Marketing Blender

Marketing Automation. Marketing Automation : 2021 is all about making existing processes faster and more efficient in bringing you closer to your goals. This cannot happen without marketing automation , which increases sales productivity by 14.5% To give you an idea of what we’re talking about, we’ve included some samples below.

Trends 130
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Email Open Rates By Industry: See How You Stack Up

Hubspot

PR and Communications: 28%. From a sample of over 174,000 emails, the average open rate for the arts and entertainment category is 47%. From a sample of over 119,000 emails, the average open rate for the autos and vehicle category is 35%. From a sample of over 2.6 From a sample of over 7.6 Media: 32%. Travel: 28%.

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8 Tips for Staying Sane, Current and Consistent With Your Content

ClearVoice

This is completely different from the process pre-pandemic, when you’d put together a flighting plan and deliverables schedule for brand approval before ordering samples. Stop automating the scheduling/publishing of any posts at all, whether blog or social media. PR agencies have given up trying to secure no-fee earned media.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Examine previous results Did your 2023 PR initiatives lead to an increased share of voice? Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.