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2011 B2B Marketing Trends

Webbiquity

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Want to know more? Tweet This!

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Opportunities for AI in Content Marketing Easily Explained

Content Marketing Institute

marketing automation, predictive lead scoring, etc.). Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) You can forecast lead generation from your marketing automation software. cspenn Click To Tweet. 1 driver,” Chris says. “We

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10 Expert Tips for Getting Impactful Testimonials

ClearVoice

But in reality, case studies, work samples and testimonials together are the best way to show what you’ve created and accomplished. The other day Facebook fed me yet another over-sauced, over-energetic ad from a twentysomething “marketing guru” promising 7-figure annual revenues from an automated system. Choose the right moment.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Architecture of Marketing Automation versus CRM. CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Marketing Automation.

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The 28 Best Influencer Marketing Tools

Webbiquity

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. ” — PR Daily (PR Tools). Pricing: contact the vendor.

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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Pricing: contact vendor for pricing. Pricing: contact vendor for pricing.

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The Six Best Accounting and Finance Tools for Small Business

Webbiquity

New vendors emerged to challenge those market incumbents with simpler, easier-to-use products better designed for small business needs, though they still required management overhead. Sample review: “These top back-office tools will help you grow…(check out) Xero for your accounting needs.” — Marketing Insider Group.