Remove Automation Remove CAN-SPAM Remove Open Rate Remove Personalization
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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward. What are the challenges you can expect? Which parts of marketing can you most profitably automate?

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. What Exactly is Email Personalization?

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do.

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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

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15 Best Practices for Email Subject Lines That Can Boost Open Rates

Optinmonster

You can think of it as the title of a book or movie. As you can see from the example below, most people have lots of email in their inboxes. That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line.

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Email marketing benchmark report shows personalized subject lines under-perform

Martech

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. The personalized subject line click through rate was 1.74% versus 2.74%.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1). So, how can you ensure your email marketing strategy will deliver a compelling ROI?

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