Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

Skype 126

Skype RSS Social Media Television marketing 126

Oktopost

MARCH 16, 2020

While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management. Banned Keywords. Social Inbox.

Social Media 104

Social Media Media RSS Work Management 104

Valasys

FEBRUARY 20, 2023

Social media platforms are witnessing an increase in users year after year. Approximately 59% of people worldwide use social media, and the average daily usage of social media is 2 hours 31 minutes, as reported by a survey. They are renowned for their content curation, organization, scheduling, monitoring, and RSS integration.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged. Activity #1: Set up and maintain a calendar.

Social Media 134

Social Media Activities Media Curation 134

TrustRadius Marketing

MARCH 2, 2022

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

seo.co

FEBRUARY 15, 2022

An unbeatable platform for making opinions known, both by the blogger and his audience. There are also plugins to integrate your social media efforts into your blogging. Preparing your blog for RSS. RSS is one feature that every newbie blogger should take advantage of for better exposure. Post on Social Media.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Scoop.it

MARCH 26, 2020

Collaboration with your social media team. Arranging interviews and responding to media inquiries. Many people still see content curation just as an act of sharing third-party content to social media. Adding insights to curated content helps you provide context for your audience and set the tone as the industry leader.

Curation 74

Curation Press Paid Search Agency Content 74

ConvertKit

APRIL 17, 2019

You may have an idea of the stories you want to tell or advice you want to share, but is it relevant to your audience? Effective email marketing can’t be achieved until you define who your target or niche audience is. Why you need to know your niche audience before you start writing. What are your audience's pain points?

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

You may have an idea of the stories you want to tell or advice you want to share, but is it relevant to your audience? Effective email marketing can’t be achieved until you define who your target or niche audience is. Why you need to know your niche audience before you start writing. What are your audience's pain points?

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Binary Demand

JUNE 27, 2023

It typically involves strategies and techniques, such as targeted marketing campaigns, networking events, trade shows, content marketing, email marketing, and social media outreach to capture qualified accounts’ interest and contact information. With higher conversion opportunities, this ensures optimum lead generation.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Uncover important insights about your audience. There’s no doubt that automation tools help you learn more about your target audience. Automating likes and comments is a recipe for a potential social media crisis.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. INSPIRATION.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

Sprout Social

APRIL 18, 2017

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? Saves time.

Social Media 104

Social Media Rules Automation Media 104

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Social Media Marketing - The B2B process. Reading Time: 10 unfelt mins.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Webbiquity

MAY 6, 2020

Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. Guest post by Kiran Bajpai. Create Engagement.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Convince & Convert

MARCH 19, 2013

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. Sharing great content is essential for building up your audience on social media.

Social Media 167

Social Media Product Tools Media 167

Launch Marketing

SEPTEMBER 30, 2020

First, you need to understand the audience for whom you are writing. Feedly – RSS feeds are still one of the best ways to monitor your industry for news and content. Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds. Research and Discovery Tools. Content Promotion Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

B2B Memes

MARCH 9, 2011

Are profits and social media compatible? The path to monetization is full of perils, and inevitably changes your relationship with your audience. For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. His concern is not new.

Social Media 100

Social Media RSS Media Wikipedia 100

Convince & Convert

DECEMBER 13, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. “We often fall into the trap of assuming our audience knows what the hell we’re talking about.”

Social Media 148

Social Media Media Content Case Study 148

Scoop.it

JULY 13, 2023

However, it works wonders if you want to build a loyal audience and lure customers making it great for follower growth. If you’re producing blogs and posts for social media, then content curation can save you time and capital. The world of social media has completely revolutionized how people consume content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Convince & Convert

DECEMBER 20, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. The Social Pros boiled down 2013 in social media into 5 general trends. Listen Now. Find us on iTunes: [link].

Social Media 145

Social Media Skype Media Paid Search Agency 145

Hubspot

MARCH 31, 2020

Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. If your target audience is women, and you're in a creative or visual industry, Pinterest is a great choice for your contest. Have a Prize Your Audience Will Love. Like Pinterest, Instagram is a visual social media platform.

Social Media 101

Social Media Media Rules Guidelines 101

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. The RSS feed is: [link]. They work alongside media relations and branded communications.

Social Media 140

Social Media Media Branding Brand Identity 140

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. It seems it has all to do with creating the right message for your audience.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Convince & Convert

JUNE 11, 2014

With social media at it’s peak, the hype has gone wild about how social media determines traffic now days. Lose the Images Contrary to social media best practices , Gmail has its own rules. Avoid RSS In my experience, almost every RSS feeds lands in my Promotions tab. The money is in the list.

RSS 167

RSS Blogger Open Rate Promotion 167

Content Standard

JANUARY 25, 2018

Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success. Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Here they are, in a nutshell: 1.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Paid Search Agency Media Skype 130

Brandpoint

MARCH 31, 2020

This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. This demand generation tactic incorporates two major parts of the PESO model for marketing: Owned Media and Paid Media. Owned Media is all the content you create. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Binary Demand

JUNE 27, 2023

It typically involves strategies and techniques, such as targeted marketing campaigns, networking events, trade shows, content marketing, email marketing, and social media outreach to capture qualified accounts’ interest and contact information. With higher conversion opportunities, this ensures optimum lead generation.

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

Webbiquity

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch. Tweet This!

Social Media 100

Social Media Media Digg PR 100

Sprout Social

OCTOBER 19, 2023

The “monitoring” piece looks at actual feedback from your audience. Planning ensures that you don’t miss crucial conversations among your target audience. These conversations can reveal timely and trendy terms used by your audience. This is where something like social media sentiment analysis can really save the day.

Marketing AI 98

Marketing AI Work Management Marketing Management Business 98

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. The vertical’s catnip, if you will. Even more, the content-creation for content marketing can trend-surf as well.

Social Media 80

Social Media Social Marketing Media Planning 80

Convince & Convert

APRIL 24, 2014

Create Value for Your Audience When it comes to a blog readership, it’s important to understand the value you provide your audience. Since we don’t have access to BAGC’s analytics, we looked at its usage on Feedly, a popular RSS reader. Who are your readers and what do they need on an ongoing basis?

Cross-Selling 159

Cross-Selling Budget Programs RSS Ad Frequency 159