Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged. Activity #1: Set up and maintain a calendar.

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Adobe Experience Cloud Blog

MARCH 11, 2019

Social media never changes. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Social media analytics at every stage.

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Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. What Are the Core Elements in Any Good Social Engagement Strategy?

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Social Media B2B Thought Leadership Media B2B 134

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

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Digital Asset Management Social Media Work Management Marketing Management 121

Adobe Experience Cloud Blog

APRIL 13, 2018

Strategically developing these features is vital to reaching and connecting with your audience. Here are a few steps to help your brand find an authentic social media voice and tone, and why it’s so important to do so. Can differ across social media channels and situations. What does our audience look like?

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Social Media Media Thought Leadership Marketo 134

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. If you find a specific post resonating with your audience, imagine what kind of impact that message will have when you put some money behind it. It’s hard to beat a tweet.

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Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

JUNE 18, 2018

Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales. Start there.

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Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. How many of them convert to customers ?

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Social Media ROI Social Marketing Media 134

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools.

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Social Media Budget Programs Analytics Work Management 99

Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. Determine how many of your current followers are within your target audience criteria. Social offers a unique platform to interact with customers in real time.

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Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. Why Do Sales Reps Need Social Engagement Insight To Win? So what can be done to help the sales teams?

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Social Media Top of Funnel Lead Ranking Lead Scoring 89

Adobe Experience Cloud Blog

APRIL 1, 2019

As a marketing professional, your biggest concern is reaching your audience. More specifically, you should use social media to consider what those supporters care about rather than just who they are. Inhabiting a Culture Through Social Media. Discovering your audience’s passions is easier said than done.

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Trends Paid Search Agency Social Media Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 20, 2018

By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social.

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Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Social Media Can Drive Page Views and Engagement. Social Media Can Be a Valuable Barometer.

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Social Media SEO Media Lead Scoring 113

Adobe Experience Cloud Blog

MAY 15, 2019

Now, we’re going to cover one of those areas in detail: audience segmentation. Knowing how to effectively manage and segment your audience and direct the right resources to the right people at the right time is the principle by which all marketing campaigns live and die. Why is audience segmentation important? Data is king.

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KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Great news, right!?

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Social Media Media B2B Tips 96

Scoop.it

JUNE 18, 2019

Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not. Even companies that work with social media personalities all day get it wrong. It’s only April, but the first quarter of 2019 has had more than its share of social media snafus.

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Social Media Media Paid Search Agency Work Management 82

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. These niche solutions often offer specialized features and functionalities that address the unique requirements of their target audience.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Those videos are being used to support website landing pages, email marketing, ABM, social media engagement, and more.

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Marketo Lead Ranking Lead Scoring Analytics 65

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Use these guides to incorporate social engagement data into your lead nurturing: Marketo. The Definitive Guide to Social Engagement Data Inside of Marketo. Meet Jennifer.

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Eloqua Work Management Transparency Leads 118

Marketing Insider Group

DECEMBER 28, 2020

They assist with improving personalization, executing email marketing, social media publishing, and more. Most allow you to do these things: Email automation: You can set up various campaign workflows for segments of your audience, such as nurture emails, autoresponders, or triggered events. SharpSpring. ActiveCampaign.

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Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

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Oktopost

NOVEMBER 21, 2017

With the explosion of new marketing technologies and touch-points implemented throughout different stages of the buyer journey, it has become more challenging for marketers to interact with their audience. The …

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Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. It provides functionality for marketing and promoting your event, online registration, email notifications, branding of all event materials, interactive polls, the ability to promote downloads, chat, Q&A, and audience analytics.

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Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Adobe Experience Cloud Blog

JULY 25, 2018

Building an audience is perhaps the most important aspect of growing a company. The truth is that audience building will be a mystery until you pin it down by tracking and analyzing it. Build your audience by setting precise goals, testing tactics, and spotting what pushes the needle. And yet, it’s also one of the most elusive.

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Paid Search Agency Ads Ad Building B2B Thought Leadership 113

SpotMe Blog

JULY 21, 2022

For your event strategy to be effective within this new paradigm, your company needs to look for ways to engage your hybrid audience, whether they’re virtual or face-to-face. Suppose you’re struggling to create a hybrid event that captivates both of those audiences.

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Practices Enterprise Management Best Practices Webinar Metrics 52

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Good luck with that.

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Social Media Demand Generation Agencies Media Leads 100

Only B2B

MARCH 13, 2024

Your website is the initial fertile ground, but content syndication allows you to sow those seeds across a wider digital field, reaching afr broader audience for potential growth and harvest, yielding the bounty of revenue. Syndication platform fees: Some platforms charge for access to their network of publishers and audience reach.

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ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience. Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses.

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Lead Generation Lead Ranking Tactics Lead Scoring 96

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Adobe Experience Cloud Blog

JANUARY 25, 2017

Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost universally used—by consumers and brands—it’s one of the most effective (and perhaps cost-effective) channels to connect with your audience. Roles and Responsibilities. Strategic goals.

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Social Media Media Ad Building Paid Social Agency 48

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% If not, you’re missing out on a huge audience base. Social media is now status quo in a business’ digital presence. It’s how the savvy social media marketers at some of the blender companies jumped onboard to seize the moment.

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Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Marketers are Embracing Video as a Richer Way to Engage Audiences.

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Marketo Lead Ranking Lead Scoring Analytics 50

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. Jay opens with his presentation on “The 7 Myths of Social Media”. Actually, they do.

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Marketo Social Media Media Buzz 48

Top Rank Marketing

FEBRUARY 1, 2017

We’re all in our respective lanes, each with different audiences to reach. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. 4: Social Media Ads. 5: Measurement.

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Advertising Benchmark Marketo Account Based Marketing Organization 52

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. HS) Social media advertising has taken off lately. However, that’s not necessarily true.

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Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Watch the full on-demand recording here: Why Do I Need Social Media? How Can I Benefit from Social Engagement Data?

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Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118