Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Of course, not all social media promotion is created equal. In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Here are a few ideas.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys.

Marketo 48

Marketo Work Management Facebook Marketing Management 48

SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Marketo Q1 Releases: Overview. Multi-Channel Personalization. Adobe Experience Cloud Audience Sync Phase 3. Audience suppression.

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Marketo Multi-Channel Marketing Automation Services API 98

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

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Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

AUGUST 20, 2018

By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective.

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Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

OCTOBER 21, 2020

With the slashing of marketing budgets heard around the world, social media and online advertising costs dropped suddenly when the lockdowns began. The cost of impressions on Facebook went down due to fewer advertisers, yet more people were spending time online. Tip 2: Respond to customer needs. Tip 3: Always maintain sales alignment.

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

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Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. It depends.

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Marketing AI Paid Content Paid Search Agency Automation 138

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media? Lead management & CRM.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. Facebook advertising for B2B brands. The problem? Let’s get started.

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Top of Funnel Paid Search Agency Facebook Ads 64

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. That’s a mistake, as you end up limiting how your audience engages with and views your brand. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. And on and on and on.

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Top of Funnel Lead Scoring Lead Ranking Leads 161

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Watch the full on-demand recording here: Why Do I Need Social Media? How Can I Benefit from Social Engagement Data?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Top Rank Marketing

FEBRUARY 1, 2017

We’re all in our respective lanes, each with different audiences to reach. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. 4: Social Media Ads. 5: Measurement.

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Advertising Benchmark Marketo Account Based Marketing Organization 52

Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. Social media is the third-largest engagement channel just after email and website.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Great news, right!? Think Beyond B2B.

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Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. You can reach larger audiences for a lot less money, and send an email in the right moment to the right people. . billion people or 42% of the world population uses social media today ( Emersys, 2019 ) . Facebook and Google ads.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Heinz Marketing

SEPTEMBER 9, 2021

Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers. Marketo Engage. Personalization: Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Only B2B

JULY 5, 2023

As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

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Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. Use Images.

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Social Media Facebook Social Marketing Media 48

Adobe Experience Cloud Blog

APRIL 1, 2019

As a marketing professional, your biggest concern is reaching your audience. More specifically, you should use social media to consider what those supporters care about rather than just who they are. Inhabiting a Culture Through Social Media. Discovering your audience’s passions is easier said than done.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

The ABM Agency

JANUARY 9, 2023

It’s easy to set up and can be used across all digital marketing channels such as display, search, social media and video. This is a great way to build your audience, but it can also be used for remarketing or retargeting. Which digital channels use it? Here’s a list of the most commonly used channels: Retargeting.

Contact Marketing 52

Contact Marketing Demand Generation Contacts Paid Search Agency 52

Adobe Experience Cloud Blog

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. When you release these videos certainly matters, but you must also create something that effectively engages your audience. To ensure audiences see your CTA, place it in the middle of your video.

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Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% If not, you’re missing out on a huge audience base. Social media is now status quo in a business’ digital presence. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

JULY 25, 2018

Building an audience is perhaps the most important aspect of growing a company. The truth is that audience building will be a mystery until you pin it down by tracking and analyzing it. Build your audience by setting precise goals, testing tactics, and spotting what pushes the needle. And yet, it’s also one of the most elusive.

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Paid Search Agency Ads Ad Building B2B Thought Leadership 113

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. Brands today know and benefit from the power of social media. Let’s dive in: Are We Invited?

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Facebook Content Marketing Planning B2B Thought Leadership 48

Ledger Bennett

MAY 29, 2018

In fact, I see a big opportunity on the horizon for our clients’ digital strategies; connecting email nurtures and media campaigns together. Many clients then implement remarketing strategies within media campaigns, taking what we know from our initial engagement and building audiences that refine their targeting.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Adobe Experience Cloud Blog

APRIL 1, 2015

In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. More Data, Less Questions. Why does this matter? That’s where our integration comes in.

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Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Answer the Why, What, and How for your audience.

Social Media 48

Social Media Social Marketing Media Thought Leadership 48

SmartBug Media

MARCH 18, 2019

Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Though, due to the site’s popularity, it’s not a bad idea to leverage this channel for search rankings alone, while hosting on another platform to keep a professional clean look to drive conversions. Social media integration.

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Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs. Engaging that audience or keeping them engaged.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Convince & Convert

FEBRUARY 20, 2015

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). But how do you make sure your lead nurturing efforts are actually engaging your audience? Every successful lead nurturing piece shares five characteristics that make it stand out and connect with your audience.

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Lead Nurturing Lead Scoring Lead Ranking Leads 166

Directive Agency

MARCH 6, 2017

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” Does Social Media Generate MQLs? Social media advertising, when used as a supportive channel, has an immense opportunity. Social media advertising takes time to make an impact.

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Demand Generation Agencies Demand Generation Social Media Sales Management 56

Adobe Experience Cloud Blog

APRIL 20, 2018

Marketing automation helps you amplify your voice and speak to your audience with content that is relevant to them depending on each individual’s unique attributes and behaviors. Engage and Stay Top-of-Mind Across Channels. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. You might even want to feature an industry expert or existing customer who can share their knowledge with your audience. .

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Video Marketing Broadcasting Work Management Marketing Management 129