Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. A tool to manage and produce conferences, workshops, and other virtual events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Marketo: which is the marketing automation platform to rule them all?

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

Sprout Social

JUNE 28, 2023

But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. Bringing the marketing automation process into your team How does marketing automation work? It’s a combination of many key business operations and processes that impact and feed entire orgs.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Adobe Experience Cloud Blog

OCTOBER 5, 2017

While doing so, they forget to do the hard work of creating a robust process for recruiting and engaging attendees and following up on leads afterward. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Plot Your Follow-Up Tactics. Add Some Marketing Magic.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 18, 2018

Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales. STEP 1: Dive Into Your Data.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Marketing Insider Group

DECEMBER 28, 2020

MonsterInsights : This is a Google Analytics WordPress plugin that provides you with snapshots of website analytics inside your content management system (CMS). Content Management System. Customer Relationship Management. A customer relationship management (CRM) system is essential to any business. SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Oktopost

JULY 2, 2020

What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time. And how can social media transform the customer experience? When you are trying to reach a potential new customer, how do you do it? Phone call, email, LinkedIn?

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. Facebook advertising for B2B brands. Facebook advertising for B2B brands. The problem?

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media? Where did my leads originate from?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Why is it important for sales and marketing? Simply put, ABM is a marketing strategy in which: “Marketers leverage existing marketing elements creatively to help sales close deals with key accounts.” What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects. Resources mentioned: In any B2B sales cycle, knowledge equals power.

Eloqua 118

Eloqua Work Management Transparency Leads 118

SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Marketo Q1 Releases: Overview. Continuous Audience Sync to Google, Facebook, and LinkedIn. Do you utilize Marketo landing pages?

Marketo 98

Marketo Multi-Channel Marketing Automation Services API 98

6sense

DECEMBER 9, 2021

And together as a unified front, Latané said, marketing & sales professionals can initiate and implement the kind of revolution that can dramatically improve experiences for buyers and sellers … and help both sides achieve game-changing, mutually beneficial results. Most Companies Still Operate in the Dark Funnel.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. Outsourced marketing processes vary by company, of course. True marketing automation involves predictive analytics , social media marketing, email marketing, lead generation, and more.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. billion of them!)

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. All this presents real challenges for both demand generation and lead management. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Heinz Marketing

SEPTEMBER 9, 2021

Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers. Marketo Engage. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. Price: Free, then $9-$299/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Directive Agency

MARCH 6, 2017

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” Let’s start by addressing this question thoroughly and then dive into tactics you can execute across your campaigns. Does Social Media Generate MQLs? Lack of Targeting.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Outbound lead generation tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. The top three tactics that contributed to this success? Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Email, the website, and SEO. Social Network Analysis.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

JULY 6, 2018

Congratulations, you have just gotten budget approval to launch a new social media campaign. It’s not sufficient to collect just any leads—even if there are a lot of them—they need to be right for sales outreach. There are several critical factors in this process: Copy. Collaborate to Fine Tune the Process.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Biznology

AUGUST 8, 2019

The students were pretty enthusiastic about the concepts and tactics I shared. Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Marketers generally don’t trust the databases that are for sale. Please explain.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Heinz Marketing

AUGUST 3, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome, everyone, to another episode of Sales Pipeline Radio.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. You can embed these videos on your site, social media, email, and more.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Only B2B

JULY 5, 2023

Understanding B2B Demand Generation: B2B demand generation involves the process of identifying and engaging potential customers, nurturing them through the sales funnel, and converting them into loyal clients. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Ledger Bennett

MARCH 19, 2021

Any would-be revenue leader who isn’t tearing down demand era Sales and Marketing silos and building a unified Digital Revenue Team are fated to go the way of the dinosaur. This type of revenue attribution is critical for sales and marketing teams, especially for B2B businesses. Cortex is a revenue intelligence platform.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

The ABM Agency

MAY 26, 2023

At the end, you’ll come to comprehend how crucial it is for sales and marketing teams to work together in harmony as well as making use of technology to make account-based marketing smoother. By focusing on a smaller number of targeted accounts, your marketing efforts will yield higher conversion rates and increased sales.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Overall, Marketo reports that 34% of marketers surveyed currently practice ABM. 4: Social Media Ads. 5: Measurement.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Some businesses reportedly get 18 to 20% of their annual sales between Thanksgiving and the cut-off date for Christmas delivery, so there is pressure and monetary incentive to make sure those few weeks run as smoothly as possible. It’s important to be tactical about which channels you’re investing in for your holiday media mix,” PMG notes.

Paid Search Agency 134

Paid Search Agency B2B Thought Leadership Top of Funnel Advertising Agencies 134

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. How do they consume media? What types of media draws them in? The answers to these questions will help you build a media strategy that fits easily into your audience’s lifestyle. Nontraditional Media Types to Consider. And on and on and on.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. Marketing automation is not a one-and-done tactic. Buyer A is not at the same stage of the buying process as Buyer Z. And content marketing plays a big role in this.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. So what does that have to do with Lead to Revenue Management (L2RM) and what is it anyways? Use tactics that engage your prospects.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,

Social Media 100

Social Media Media Case Study Case Studies 100