Martech

MAY 26, 2023

That’s something marketers need to understand. We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” Against this background, consumers and marketers are divided on what responses are appropriate. ” Why we care.

Gartner 110

Gartner Digital Transformation Pricing Price 110

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. This year, refining holiday marketing campaigns to meet the moment is critical.

Gartner 122

Gartner Marketing Report Planning Paid Search Agency 122

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Biznology

FEBRUARY 24, 2022

I am a demand gen marketer. Measurable marketing communications. ROI on marketing investments. On my side, I was trained as a data-driven, direct-response marketer. On the market side, I have never seen a study that didn’t place leads at the top of the B2B priority list. OK, I’ll admit it. Cost per lead.

B2B Marketing 104

B2B Marketing Lead Ranking Lead Scoring Branding 104

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. Furthermore, the ways marketers can infuse genAI at these stages fall into three main marketing goals for Padgett.

Marketing AI 114

Marketing AI Conference Generation Loyalty 114

Biznology

AUGUST 2, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. We grab onto new strategies like account based marketing (ABM) in the hope that this will be, at last, where the two functions will finally work together in harmony. Sales without marketing… marketing without sales… the truth is that B2B firms need both.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Contently

APRIL 5, 2022

However, perhaps the company’s most significant marketing innovation is using sites like Media Labs as giant white papers. They offer tutorials, stats, and features to digital marketers for free. Its marketing reflects this. Thus Google can act as a paternal online figure and direct users to pay-to-play products.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. Digital analytics provides performance-based metrics based on a campaign in the market.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

SmartBug Media

FEBRUARY 23, 2024

No one likes spending time justifying expenses and trying to prove the revenue impact of their marketing efforts. And it certainly isn’t easy: Determining and proving marketing success requires a specified timeline and access to data-backed insights regarding your campaigns.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Sprout Social

APRIL 24, 2023

Well-planned influencer campaigns are an excellent source of publicity. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. Influencer marketing is far from over—but it is undergoing systemic change. Endorsement expectations are familiar territory for brands and marketers.

Advertising Agencies 123

Advertising Agencies Planning Social Media Paid Search Agency 123

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Service mindset The best marketers don’t just sell.

Email Marketing 93

Email Marketing Effectiveness Work Management Planning 93

Customer Experience Matrix

JULY 1, 2023

Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI. Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%).

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. In one finding, 92% said AI would have a major impact on email marketing.

Planning 132

Planning Marketing AI Enterprise Management Work Management 132

Martech

DECEMBER 22, 2021

Everybody has been talking about digital transformation this, fluidity that, agility here, pivoting there, and we’re all just trying to get the next campaign out the door and make our numbers for the year. The Great Resignation resonated for many marketers. This is hard for marketers. These last two years have been a slog.

Work Management 142

Work Management Ideal Customer Profiles Lead Ranking Lead Scoring 142

Heinz Marketing

OCTOBER 29, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The first ones to understand this and adapt will secure their market position and thrive in the long run. Marketers use a number of methods to attract clients.

Positioning 96

Positioning Conversion Tips Lead Ranking 96

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. The value of marketing has been difficult to prove so justifying spending has always been tough.

Work Management 172

Work Management Marketing Management Thought Leadership Training 172

seo.co

FEBRUARY 14, 2022

If you work long enough in digital marketing or related fields, such as web development , you will run into demanding clients. Many digital marketing firms fire the most challenging and toxic clients. Don’t sign a contract just because the digital marketing client offers excellent pay. A few might not pay on time, as well.

Paid Search Agency 98

Paid Search Agency Demand Marketing & Strategy Guidelines 98

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Biznology

JULY 26, 2017

Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? David identified four factors key to Enli’s ABM success: process, culture, attitude, and metrics. Enli is the market leader and always looking for ways to maintain their lead. It’s changed entirely the way we work in marketing.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Only B2B

AUGUST 25, 2020

B2B industry very well know the account based marketing (ABM) concept. It’s efficacy as a marketing strategy has observed it gain traction among businesses in recent times, and managed Demand generation companies very efficiently. Teams can utilize those insights to nurture campaigns. What is Demand Generation? Team Alignment.

Account Based Marketing 134

Account Based Marketing Demand Generation Agencies Demand Generation Marketing AI 134

Buffer

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. The marketing agency world is a competitive space.

Paid Social Agency 86

Paid Social Agency Advertising Agencies Paid Search Agency Ideal Customer Profiles 86

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. Younger audiences are especially skeptical when it comes to believing marketing messages. User-generated content (UGC) has to be the most genius idea marketers have ever thought up. Add Authenticity with User-Generated Content. For one thing, it’s absolutely free.

Branding 356

Branding Brand Identity Advertising Agencies Content 356

B2B Marketing Directions

JANUARY 29, 2022

Source: Shutterstock Will purpose marketing (a/k/a purpose-led marketing and purpose-driven marketing) drive increased customer loyalty, improve customer acquisition and speed revenue growth? Many marketers are trying to answer these questions, but it's not as easy as the current hype and a multitude of research studies suggest.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

Top Rank Marketing

NOVEMBER 23, 2023

A Thanksgiving Ode to B2B Marketing In this season of thanks, we pause and reflect, On journeys in marketing, with due respect. In campaigns and content, our stories entwine, Crafting narratives that truly shine. Thank you, dear clients, for trust and more, In this marketing voyage, we truly adore.

Paid Search Agency 82

Paid Search Agency Advertising Agencies Work Management Marketing Management 82

Modern B2B

SEPTEMBER 28, 2023

For smaller markets, qualitative research may be more practical Time: Determine the time frame for your research project. It provides valuable insights into market dynamics, reactions to market conditions, competitor intelligence and brand perception. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Metadata

FEBRUARY 12, 2024

This go-go-go mindset is part of what makes B2B marketing such a thrill, but it can put you in a tough spot at times, too. Graceanne McDonald , co-founder of Storybook Marketing , said it well during DEMAND: “The idea of slowing down means taking the time to understand our programs holistically in order to make decisions more sustainably.”

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

ClearVoice

OCTOBER 31, 2023

That’s marketing psychology in action. That’s another example of marketing psychology in action. But what exactly is marketing psychology? How can it help you create more effective campaigns? How can it help you create more effective campaigns? You grab a few and add them to your basket.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

That’s marketing psychology in action. That’s another example of marketing psychology in action. But what exactly is marketing psychology? How can it help you create more effective campaigns? How can it help you create more effective campaigns? You grab a few and add them to your basket.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

SEPTEMBER 1, 2023

Emotions play a crucial role in marketing. Emotions can: Differentiate one brand from another in a competitive market. Influence their attitudes, beliefs, and behaviors. If you’re struggling to find an emotional hook for your marketing, we’ve compiled some tips to help. Create memories. Create memories.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. To truly unlock this understanding, tapping into the power of market research is crucial. Instead, they result from careful market research, strategic planning, and meticulous execution.

Social Media 40

Social Media Research Social Marketing Planning 40

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Lead Ranking 101

Lead Ranking Loyalty Segmentation Marketing AI 101

Adobe Experience Cloud Blog

JANUARY 7, 2019

Not all marketing activities are created equal. Some involve lots of marketing effort. But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. Here’s what marketing leaders find most challenging about marketing with impact: Attribution.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Thought Leadership 134

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. A marketer gathers, analyzes, and acts on data.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Metadata

SEPTEMBER 14, 2020

In this episode of By Marketers For Marketers, Jason and Lauren Goldstein, CRO and Principal at Annuitas, talk through the history of ABM. When did marketers “discover” ABM? In the 60s, IBM uses more personal marketing to deepen relationships with its top clients. “Achieve more with less.”

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Demand 98