Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. This will create a huge increase in articles that are virtually indiscernible from one other.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

FunnelEnvy

FEBRUARY 19, 2024

While ChartMogul takes the optimistic spin that SaaS growth has “stabilized,” in reality, that translates to the fact that growth in many specific SaaS sectors is stalling or declining. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

LeanData

JANUARY 5, 2023

The new year is usually a time of inspired resolutions and motivational sales kickoffs, so why the gray cloud of unease hanging over the SaaS industry? So what can SaaS companies really expect from buyers in 2023? If you Google “2023 SaaS Buying Trends,” in 0.34 Trend #1 – SaaS Spending Will Decline in 2023.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Marketing Insider Group

NOVEMBER 7, 2022

Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. We use trending data on what topics are important in your industry. Brainstorm 100 Article Ideas. If you have 100 article ideas, plan to publish the article twice a week across the year.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

ClearVoice

SEPTEMBER 22, 2023

The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. This trend shows no signs of stopping, especially with the massive traction AI is getting. Pioneering tech and software companies experience cutthroat competition.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

chiefmartech

AUGUST 29, 2022

Through increasing convergences in the cloud, the 2nd Age of Martech is turning silos of software and services into a more integrated stack of capabilities: While there were early examples of this, which I cited in my 2019 article, the evidence here in 2022 is that this shift from dichotomies to convergences is now fully mainstream.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Salesforce Marketing Cloud

JANUARY 3, 2024

Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read 2. I tried this approach during the SaaS (software as a service) industry downturn, which hit my own SaaS company hard. Get articles selected just for you, in your inbox Sign up now 4.

Ideal Customer Profiles 64

Ideal Customer Profiles Budget Programs Allocation Buyer Personas 64

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. In the following article, we’re going to do a deep dive into sales efficiency, how it is measured, what it measures and how to make it work for you. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

New North

APRIL 6, 2023

If you’re looking to scale revenues for your SaaS business, chances are you’re getting serious about investing in marketing. To stand out and thrive, SaaS companies need a unique blend of scrappy innovation and strategic marketing skills. This is where a SaaS marketing agency comes into play.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Strategy 52

Webbiquity

SEPTEMBER 30, 2020

Unlike some other SaaS websites that try to grab your attention with the vibrancy of their pages, this one works well precisely because it is so understated. Maybe you were torn between a different set of shades, or maybe you’ve just learned from this article that color theory recommends a different color than the one you’ve settled on.

Landing Pages 296

Landing Pages Effectiveness Digital Asset Management Work Management 296

Zoominfo

JANUARY 11, 2021

Turning to sales reps to identify patterns and/or trends is a great way to gain some insight into the mind of customers without having to wait for customer feedback. They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Strategic-IC

DECEMBER 15, 2021

Learn more in this insightful article. In this article , we took a look at the four ways in which HubSpot can directly support your ABM efforts, and how to get the most out of the features on offer. 6) 8 Marketing KPIs every SaaS brand should track. 4) Account-based Marketing Trends 2021.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Sprout Social

MARCH 12, 2024

When doing research for this article, no brands were willing to speak about their approach to this year’s election—suggesting brands are tired of being burnt by the harsh political limelight. Sentiment analysis is particularly helpful to gauge the tone of political conversations, and how they intersect with brand health and industry trends.

Social Media 114

Social Media Social Marketing Media Planning 114

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. The growth of SaaS businesses, where retention and renewals are the key to breakeven, not to mention profit. You lose a customer.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

Biznology

OCTOBER 20, 2020

The following is an excerpt from an article originally published on our partner, SPAN Digital‘s blog. Use cost-effective SaaS offerings for the rest. Successful companies have reacted to these market trends by reallocating their resources. You can read it in its entirety here. Optimize Your Resources to Fit Your Project Needs.

Allocation 104

Allocation Digital Transformation Resources Budget Programs 104

Hubspot

APRIL 27, 2023

The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. Because most SaaS products are subscription-based and allow for recurring revenue, this business model is becoming the go-to for many businesses — new and old. Table of Contents Is SaaS sales a good career? occupations. occupations.

Enterprise Management 71

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 71

Zoominfo

JANUARY 11, 2021

Turning to sales reps to identify patterns and/or trends is a great way to gain some insight into the mind of customers without having to wait for customer feedback. They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

SendX

AUGUST 31, 2021

These are handpicked from our own inboxes so you can be sure that these follow the latest design trends and best practices. We have chosen campaigns from different industries - subscription apps, Saas business, direct-to-consumer brands, etc. Conclusion In this article we covered emails from DTC brands from various parts of the world.

Email Marketing 269

Email Marketing Campaigns Examples Enterprise Management 269

accelerate agency

FEBRUARY 17, 2023

SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Salesforce Marketing Cloud

JANUARY 8, 2024

Equipment: This can include machineries, accessories, apparatus, instruments, components, manufactured articles, and parts. Sales agreements are also used for service contracts, like media subscriptions, insurance policies, and software as a service (SaaS). Stock sales: The purchase of an owner’s shares of a corporation.

Process 110

Process Practices Terms and Conditions Work Management 110

Binary Demand

MARCH 1, 2024

In this article Overview What to Look for in an AI Platform How is AI helping in B2B marketing? Traditionally, data analysis in B2B SaaS required significant human effort. Moreover, AI algorithms excel at predicting future trends and behaviors by sifting through historical data.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

SmartBug Media

AUGUST 22, 2022

This article lists each day’s sessions in chronological order, to help you plan your schedule. Three Epiphanies That Took Me from SaaS Hell to Unicorn Heaven. C-Suite Executives for SaaS Companies, VP of Marketing, Marketing Director, Marketing Strategist. How to Uncover Valuable Industry Trends (Before They’re Big).

Personalization 104

Personalization CMO Hubspot Buzz 104

Thinkers360

APRIL 18, 2024

Aruna is an industry expert on SaaS marketing and enterprise technology with over 20 years of experience in building and marketing products in various markets such as IT Operations Management, Analytics, Cloud, Data Center and financial services companies. Thinkers360: What are some of the latest trends in remote work specifically?

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

KoMarketing Associates

JUNE 30, 2021

In fact, this entire “if you could only change one thing” approach has been pulled from a tactic of prioritizing goals for SaaS startups. These metrics are not specific to lead generation, but later in this article we’ll come across each of these measurements as they relate to B2B lead generation metrics. They change.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

Salesforce Marketing Cloud

OCTOBER 31, 2023

Get articles selected just for you, in your inbox Sign up now 3. I typically see this strategy with B2C business models, where customers can buy products on a website, but I also see it with SaaS companies that offer subscriptions. Use AI tools to scan sales call transcripts for competitor mentions and pricing information.

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Martech

DECEMBER 5, 2022

She is certainly well-known for the many popular articles she’s written for MarTech. The co-founder of and managing partner RPEOrigin, he has more than two decades of global marketing leadership for high-growth SaaS and Fortune 250 companies. He knows email from the big picture to the latest coding trends. followers).

Email Marketing 121

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 121

Vision Edge Marketing

SEPTEMBER 21, 2021

Establish a process to regularly monitor major trends even if they’re not directly related to your industry. As on-premise software evolved into SaaS options, companies that planned for how they might quickly transition were better positioned than those that didn’t. Three Essential Processes to Protect Your Future.

Contingency Planning 158

Contingency Planning Planning Marketing Management Eye-Tracking 158

nDash

MAY 17, 2022

If you’re working in fintech, it’s important to keep your audience up to date with the latest trends and news, and subject matter expertise is vital. Head to Aimee’s profile for your B2B, SaaS, and FinTech copywriting needs. She specializes in SaaS, blockchain, fintech, and financial services. Aimee Pearcy. Dawn Kuczwara.

Marketing Budget 52

Marketing Budget Copywriting Content Marketing Verticals 52

nDash

MAY 17, 2022

If you’re working in fintech, it’s important to keep your audience up to date with the latest trends and news, and subject matter expertise is vital. Head to Aimee’s profile for your B2B, SaaS, and FinTech copywriting needs. She specializes in SaaS, blockchain, fintech, and financial services. Aimee Pearcy. Dawn Kuczwara.

Marketing Budget 52

Marketing Budget Copywriting Content Marketing Verticals 52

ClearVoice

JULY 12, 2023

Ultimate Guide to Content Outsourcing for Mid-Market Companies Ultimate Guide to Writing SEO Articles (w/ Tips & Examples) Headline Framework 4: The Secret to Use ‘The Secret to’ framework to invoke your readers’ strong sense of intrigue and curiosity. When’s the Best Time to Post Articles or Social Media Content?

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

nDash

NOVEMBER 19, 2021

I have worked in SaaS for my whole career, so that’s definitely my sweet spot. Where do you go to read up on the latest freelancing/writing trends? . That’s where I stay up to date on most marketing and writing trends. When I first graduated college, I started a blog, and I began contributing articles to online publications.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Guidelines Linkedin 52

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. Key Takeaway: This article provides an overview of how to identify the right target accounts for your ABM strategy.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.  14 Minute Read. Roughly, one every other day.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Optinmonster

AUGUST 19, 2023

In this article, we’ll share 20 recent and relevant affiliate marketing statistics you need to find profitable opportunities and boost your conversion rates. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100. Let’s get started.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Biznology

JUNE 30, 2021

Tech-savvy — in today’s cloud and SaaS-based environment, in many organizations the CMO spends more on technology than the CIO. An article from SpencerStuart mentions the importance of having the mindset of a servant leader. An excellent leader and team player is valuable no matter how technology or marketing trends change.

CMO 104

CMO Planning Work Management Paid Search Agency 104