Tomorrow People

FEBRUARY 8, 2022

Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers. This is especially important when there are many alternatives on the market.

Positioning 177

Positioning Product Tips Segmentation 177

Launch Marketing

JULY 6, 2022

As software as a service (SaaS) solutions grow in popularity, so does the number of competitive solutions, which means taking new developments to market in an impactful way is more critical than ever. That is why organizations need an effective go-to-market strategy. Determine Marketing Activities.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. for the wider SaaS market. This article takes a look at the key components of a PLG strategy. The user experience is an integral part of product marketing and PLG.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

chiefmartech

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. With a SaaS subscription? Tech stacks are large.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Five little-used digital marketing techniques for your business. Publish original studies.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. Contrarian viewpoints.

Thought Leadership 133

Thought Leadership Work Management Marketing Management Opinions 133

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

FunnelEnvy

FEBRUARY 19, 2024

While ChartMogul takes the optimistic spin that SaaS growth has “stabilized,” in reality, that translates to the fact that growth in many specific SaaS sectors is stalling or declining. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 122

Tactics Work Management B2B Marketing Marketing Management 122

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

ClearVoice

SEPTEMBER 22, 2023

The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. Urgency is a must since the pervading principle is unrelenting; either the SaaS companies stay on pace or suffer devastating consequences.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Contently

DECEMBER 8, 2021

When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. Within 18 months, we’d built a loyal audience of hundreds of thousands of marketers and an award-winning industry publication. Of course, things aren’t so easy nowadays—the competition is steeper.

Top of Funnel 142

Top of Funnel Content Marketing Funnels Template 142

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. As we’ve written before: “Why bother with strategy when you can create hundreds of blog posts at a time?

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

New North

APRIL 6, 2023

If you’re looking to scale revenues for your SaaS business, chances are you’re getting serious about investing in marketing. Marketing plays a crucial role in determining the success or failure of a product. The market is competitive and unless you have a solid marketing plan – you’re risking a product failure.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Strategy 52

Salesforce Marketing Cloud

JANUARY 3, 2024

Consider setting up a customer advisory board, so you can ask them what’s working and what’s not, what they like and don’t like, and what they’re seeing in the market right now. Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read 2.

Ideal Customer Profiles 64

Ideal Customer Profiles Budget Programs Allocation Buyer Personas 64

Salesforce Marketing Cloud

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? See how it works Why is a go-to-market strategy important?

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. CHEQ is the vendor I didn’t know I needed.

Marketing AI 96

Marketing AI Work Management Marketing Management Vendors 96

Optinmonster

FEBRUARY 17, 2021

Are you looking for tried and tested ways to get more SaaS leads? Without a doubt, if you want your SaaS business to be a success, you have to generate leads consistently. But, there are tons of SaaS lead generation ideas out there, making it difficult to find the best strategies for your SaaS business.

Paid Content 83

Paid Content Lead Ranking Lead Scoring Leads 83

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. In the following article, we’re going to do a deep dive into sales efficiency, how it is measured, what it measures and how to make it work for you. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

Efficiency 130

Efficiency Ideal Customer Profiles B2B Marketing Planning 130

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. How is SaaS marketing different?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Hubspot

APRIL 27, 2023

The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. Because most SaaS products are subscription-based and allow for recurring revenue, this business model is becoming the go-to for many businesses — new and old. Table of Contents Is SaaS sales a good career? occupations. occupations.

Enterprise Management 71

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 71

Animalz blog

SEPTEMBER 14, 2023

As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers. Content-led product is an approach we’ve pioneered at our startup Parabol , in which teams use content to validate new markets and product ideas.

Validation 99

Validation Top of Funnel Product Ad Building 99

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Looking for help maximizing your brand protection strategy this election year? Of these conversations, less than half were positive.

Social Media 114

Social Media Social Marketing Media Planning 114

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. New revenue. Customer acquisition cost (САС).

Top of Funnel 128

Top of Funnel Planning Product Ad Frequency 128

Strategic-IC

DECEMBER 15, 2021

Account-based Marketing has been grabbing lots of headlines this year. This is not surprising as B2B Marketers have embraced ABM in their droves to engage, win, and grow their most important accounts. As you know, we have written a lot about Account-based Marketing this year. 10) 8 reasons why ABM is not just good B2B Marketing.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. Customers don’t rely on marketing campaigns and salespeople to tell them what the product will do for them – they experience it for themselves. What is product-led growth? The result?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. Recent statistics forecast that the SaaS sector could be worth as much as $623 billion by 2023. If you’re a SaaS company, then, you’re certainly in a booming industry. You need a SaaS marketing strategy that works.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.  14 Minute Read.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89