B2B Memes

APRIL 26, 2012

In an earlier article on Flock’s first corrected story last December, Pexton focused similarly on failures involving the human element. Related posts: Social Media and Ethics: An Interview with B2B Editor Maureen Alley. On The Awl , Trevor Butterworth says WaPo is more at fault. All of these tools are useful.

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B2B Memes

FEBRUARY 1, 2012

As one Douglas Ferguson of the College of Charleston commented in reply to the MediaPost article cited above, Defining “activity” by messages “sent” is misleading. Managing Your Career in the Social Media Era: Sources. But that may be OK. We also serve who only sit in the back of the classroom and take copious notes.

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B2B Memes

NOVEMBER 16, 2011

When an article was contained within a print magazine, the context was enough to brand the content. Social Media and the Clash of Brands. It used to be that publishers and their editors didn’t have to worry so much about this problem. But online, that context is much weaker.

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B2B Memes

MARCH 8, 2010

Make the transition, as one CJR respondent put it, “from a print publication supplemented with online articles to an online publication supplemented with print editions.&# pick the strongest articles to appear in print.&#. Editors, a word to the wise. Just jump in and start training yourself. It’s time to change masters.

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B2B Memes

FEBRUARY 3, 2011

Earlier this week, ReadWriteWeb co-editor Marshall Kirkpatrick wrote on Twitter (post now deleted) that he was looking to hire a writer “to produce 5 solid web tech news articles a day, 5 days a week.” As he recounts in this article and another , he began his career blogging for AOL and two other sites, producing 10 to 12 posts a day. “It

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B2B Memes

OCTOBER 19, 2011

When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. Companies, governments, organizations and individuals are constantly putting more data online: Text, videos, audio files, animations, statistics, news reports, chatter on social networks. This is impossible. I’ll never get this.”

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B2B Memes

JANUARY 20, 2011

In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?” To my ears, it’s a question that’s at odds with the essence of social media. It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it.

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B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? By its nature, of course, retweeting is a social activity. Curatorial. Conversational.

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Twitter B2B Curation Ethics 100

B2B Memes

APRIL 9, 2012

Mark Zuckerberg clearly understands that images are an increasingly important element in social discourse. So do the founders of the visually oriented Pinterest, which in less than a year has leapt from obscurity to become the third most popular social network on the web. Why should this worry me? I’m a reasonably visual guy.

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B2B Memes

JULY 29, 2010

In an article that is long on indignation and short on specifics, Steven Parker this week made just those claims. Are the myriad gobbledygook terms that so many B2B writers warn against really just “imaginary bogeyman punching bags”? Is compiling a list of words that are overused and vague akin to burning books?

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B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Related posts: Rethinking the Article as the Basic Unit of Journalism. If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth.

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B2B Memes

JUNE 6, 2012

For a case in point, see Smashwords founder Mark Coker’s recent Huffington post article , “Do E-Book Customers Prefer Longer or Shorter Books?” Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers. It’s a handy rule of thumb, but not an iron-clad rule. Tl;dr doesn’t always apply.

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B2B Memes

OCTOBER 21, 2011

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. So in times gone by, Kinsman’s article, like its predecessor last June (“Six Things B-to-B Editors, Designers Can Learn From Consumer Magazines”) would have seemed vital. Now it seems merely quaint.

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