Content Standard

MAY 5, 2021

Even so, there’s always room for improvement: marketers report that they sometimes struggle with lengthy onboarding processes, for example, and they find freelance writers don’t always deliver on the intended purpose behind an article. It’s also critical to articulate your desired outcome for the article.

SME 111

SME Case Studies Paid Search Agency Intent 111

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. But, when you tap into other resources and open your blog up to internal SME contributors, you create an opportunity to cover a lot of ground with your blog content. Designate SME and Reach Out. Write Article.

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. Find ways for your SME to network with these journalists so when they need a quote from an expert, they’ll reach out.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

KoMarketing Associates

FEBRUARY 6, 2018

SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. And a recent article from CMI tackles the broader content marketing process five different brands have successfully undertaken.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. Let me know if there are aspects of that topic that still need coverage or haven't been explained well by existing articles.” Prepare a graph that shows organic traffic on a per-article basis for the previous month.”

Marketing AI 78

Marketing AI Research Tactics SME 78

Content Standard

OCTOBER 17, 2018

Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails.

SME 79

SME Marketing & Strategy Marketing Strategy Work Management 79

KoMarketing Associates

MAY 26, 2015

I highly recommend you check those articles out for discovering ways of creating the compelling content your B2B audience is looking for. I wanted to share a process for one of my favorite solutions, which is interviewing Subject Matter Experts (SMEs). I send these questions over to the SME at least two days in advance.

SME 120

SME B2B Marketing Planning Content Marketing 120

Contently

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. “A lot of times the SME is the last person who reviews, but we found that by engaging them early in the planning process, the whole thing went smoother than it normally would.

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

Marketing Craftmanship

MARCH 8, 2018

As Zweig’s article points out , however, the schools neither sponsored those events, nor endorsed the program in any way. In some cases, those respected brands are complicit in selling their brand stature.).

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Tiecas

MARCH 21, 2024

Tip #1: Bring your SMEs to the Forefront Engineers relate to other engineers! Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Biznology

MARCH 31, 2017

According to a MarketingProfs article, “A more popular approach has been to bring on board someone with slightly less authority (and associated cost)—a VP or director of content marketing, with responsibility for developing and orchestrating a content strategy, hiring, and running the daily production schedule, but without reporting to the board.”.

SME 80

SME Ad Building Copywriting Content 80

WriteSpark

MARCH 2, 2011

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

KoMarketing Associates

JULY 26, 2018

For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. This will present some great opportunities to refresh existing content, repurpose assets, and create cornerstone articles. Take advantage of any real-life resources available. Final Thoughts.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Animalz blog

SEPTEMBER 19, 2022

“You should add some more narrative to your articles,” my editor said in our regular catch-up. Anyone — including robots — can write a listicle or keyword-stuffed what-is-X article. Sometimes, we grasp an article’s format right away. Existing search results might show a topic just needs a 101 article.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Content4Demand

OCTOBER 9, 2018

In working with our clients and our own SMEs, we have found these five things can help to improve relationships with these experts and get them excited about participating in content projects. The role of the SME in content creating is to be a specialist, so give them the spotlight and let them shine. in the content?

SME 40

SME Content Marketing Planning Content 40

Onalytica B2B

OCTOBER 26, 2016

The Economist recently published an article entitled: ‘ Celebrities’ endorsement earnings on social media ‘ , in which they shared average earnings across different social media channels, relative to their follower count. She has 10 million followers, but are they the candle buying sort?”.

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers. Guidance for choosing which topics are really worth the expense and effort of a white paper. Set the purchasing agenda with white papers.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers. Guidance for choosing which topics are really worth the expense and effort of a white paper. Set the purchasing agenda with white papers.

Paper 120

Paper SME Best Practices Case Study 120

ClearVoice

JANUARY 31, 2024

This article isn’t just about the nuts and bolts of building such a team; it’s a journey into orchestrating a powerhouse of creativity and efficiency. For example, you may establish a content policy so all content has to be reviewed by a subject matter expert (SME) before final editing.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

This article isn’t just about the nuts and bolts of building such a team; it’s a journey into orchestrating a powerhouse of creativity and efficiency. For example, you may establish a content policy so all content has to be reviewed by a subject matter expert (SME) before final editing.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. Say for example, you have written a magazine article for a global industry magazine and need someone to give it a once-over before submitting it to the editor. From scratch versus transcreation.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Conductor

MAY 4, 2022

This article provides the foundation for the optimal way to run a marketing team, implement SEO recommendations, and increase efficiency in your organic marketing workflow. The best part of SEO is that Google doesn’t necessarily care if you are an enterprise, an SME, or a mom-and-pop shop.

Efficiency 99

Efficiency Organization Paid Search Agency SME 99

ClearVoice

SEPTEMBER 17, 2020

Say to your SME: “You recently mentioned that we’re missing content around this topic. Say to your SME: “We really appreciate all of your feedback on the ebook. Bring them into the content creation process and your reviews will be easier on them, because their expertise comes in sooner.

Process 110

Process Marketing Budget Creation SME Content 110

Animalz blog

OCTOBER 11, 2022

Their ideal customer is tech-savvy, searches for solutions online, and can immediately jump from an article into a Parabol-facilitated meeting because the product is self-serve SaaS. Here’s a typical conversation between Gareth and me after publishing a new article. The result? We call it content journalism.

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

Industrial Marketing Today

JUNE 25, 2013

This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. Please click on the headline to read the full article. Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts'

SME 60

SME SEO Search Marketing Optimization 60

Marketing Insider Group

AUGUST 20, 2019

Decision makers greatly prefer to get information from articles versus advertisers, with 80% saying as much in a survey from the Content Marketing Institute. As a content marketer, you should have access to your SMEs and all their knowledge. Find out what each SME brings to the table as far as niche information.

Planning 100

Planning Content Marketing Thought Leadership SME 100

BOP Design

FEBRUARY 24, 2020

The writer finds a new location that enables them to have a smooth interview call with a subject matter expert (SME) with the client. In order to accommodate busy SMEs, good writers are willing to schedule calls well in advance and also go with last-minute schedule changes. The inverted pyramid refers to the structure an article takes.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

ClearVoice

DECEMBER 21, 2018

Perhaps the publication has an idea that requires a subject matter expert, celebrity or CEO; or maybe they’ve already made contact with that SME or VIP, and you need to demonstrate that you’re experienced and professional enough to interview such a high-profile person. Influencer pitching. Are You Over-Using Adverbs?

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

Tony Zambito

MARCH 18, 2012

As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years. Related articles. Next Up: Understanding New Buyer Realities In SMB.

SMB 100

SMB Enterprise Management SME Work Management 100

ClearVoice

OCTOBER 11, 2021

competitors to one-up, top-ranking articles, answers to “people also ask” questions). Subject matter expertise (provide bullet points or an interview transcript from an SME). This is the 52nd article I’ve written for ClearVoice since 2017. Inspirational external resources (i.e. Real-world quotes (i.e SEO strategy (i.e.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

EveryoneSocial

DECEMBER 19, 2022

A subject matter expert (SME) is a person who’s an authority in a particular field. An executive can be a subject matter expert as well, but an SME can also be someone else within the organization with highly specialized knowledge. Do you or your company get more brand mentions in articles or on social media?

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

The Marketing Blender

JULY 13, 2022

Speaking Engagements : Create a speaker bio and media kit for an SME or leader in your organization. Create an email script to reach out to podcasters, bloggers, and publications in your industry asking if they would like to feature one of your experts as a guest speaker or if they would be open to a guest blog post/article.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Back to top ) Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read Benefits of a playbook A playbook provides a structured approach to achieving sales goals. . That way, everyone can learn from them, which helps boost the performance of the whole team.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Content Standard

OCTOBER 8, 2020

If you want to read more about the value that content experts bring to your brand, check out these related TCS articles: The Value of Expert Content Creators and How to Pick the Right Talent Leveraging Subject Matter Experts in Your Content Marketing Strategy How Everyday Influencers Bring Authority and Authenticity to Brand Content How a Strong SME (..)

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Marketing Interactions

OCTOBER 5, 2022

Your account manager and SME are the moderators there to help draw out the value scenario and answer questions that may arise. Host a lunch and learn and invite execs or the appropriate personas from other departments/divisions with similar objectives to join a peer discussion about what’s working.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Scoop.it

AUGUST 3, 2021

Content curation revolves around the process of spotting articles, media, or commentaries that already exist elsewhere online and repurposing them as a means of engaging your target audience. So, how can content curation be best used to boost SME marketing? What is Content Curation?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104