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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 205
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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

These search engine results page (SERP) features typically appear at the top of the results page that follows any search. Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing.

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A Beginner’s Guide to Ranking Higher With Schema Markups

Contently

Everyone wants their website to rank first on Google, but with SEO being a complex, ever-evolving beast to conquer, that’s often easier said than done. When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. Use a schema markup generator.

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How to stay visible as AI transforms SEO

Martech

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. This shift means potential customers have less incentive to click through to your website. practice thought leadership ), and be an early commentator on new developments.

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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

It’s working and we’re sharing our preliminary results in this article. Check out the first two articles in the series for a deeper-dive into what is the “surround sound” effect and how we scaled the program at HubSpot. But visibility in SERP doesn’t stop there. I’ll focus here on building custom tools.

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Improve Your SEO Research With SEO Tools

Brightedge

SEO tools are essential when it comes to effective strategizing. Improving your research process will positively affect organic performance, helping drive and retain traffic and bolstering growth for your website. Example: Data Cube, BrightEdge’s Keyword Research Tool. Establish Clear, Metric-Driven Content Ideation Processes.

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