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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. It helps to follow a framework.

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AI-Powered Personalization in Marketing: Enhancing Customer Experiences

Navigate the Channel

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. What are AI ethics?

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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. . But is AI web design down and out? .

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ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Our data collection and usage strategies prioritize accountability, responsibility, and an in-depth understanding of individual privacy. Current Data Privacy Laws.

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