Metadata

SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.) Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. My next move? I hired an agency. I was okay admitting that.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. In fact, this article was transcribed. For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. This means investing in search engine optimization (SEO) so relevant people can find your website online. You can also create viral articles or epic guides. But why stop there? These are things people will want to share.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. In this search engine, you can set this up by excluding HubSpot’s domain.

Process 53

Process Optimization Curation RSS 53

Webbiquity

MAY 17, 2016

On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). Discover the most popular topics people are searching for right now, or investigate historical search. I can even connect it to my Buffer account.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

AUGUST 7, 2018

But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Optimize your site for search engines.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Directive Agency

APRIL 15, 2022

This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. This process involves improving the quality and quantity of organic traffic to a website by a search engine. What is PPC? Benefits of PPC.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Biznology

JUNE 2, 2015

How do I get all the way to the end of an article without ever really knowing anything about the author — or how to make content (even newspapers gladly give out their reporters’ email addresses, why are you so special that you refuse to receive unsolicited email? Why do I ever click on a link only to reach a 404 error?

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Ledger Bennett

AUGUST 15, 2019

In the early days of the expanded knowledge graph, rich snippets, schema.org information pulling through into the search engine results page…the writing was on the wall. What are some ways to engage our audience outside of search rankings? This intriguing trend has our team wondering what’s next? Optimize for Rich Snippets.

SEO 40

SEO Trends Paid Search Agency CPL 40

Webbiquity

OCTOBER 4, 2013

You should see something like this: Although the figures will vary from site to site, all sites include at least these three Google traffic categories: direct (none), referral and search (organic) visits. Possible sources of referral traffic links include: • News articles in trade, local or business publications. All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

You should see something like this: Although the figures will vary from site to site, all sites include at least these three Google traffic categories: direct (none), referral and search (organic) visits. Possible sources of referral traffic links include: • News articles in trade, local or business publications. All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

DAGMAR Marketing

AUGUST 10, 2020

The free version will crawl up to 500 URLs, whereas the paid version is effectively unlimited. Ubersuggest —To understand what your potential or ideal customer is searching for, you need to have some idea of the keywords and queries they use when searching online. Keyword research for search volume and ideas.

SEO 59

SEO Paid Search Agency Keywords Tagging 59

B2B Marketing Insights - WE

JUNE 29, 2018

We’re not just covering the basics of branding in this article. Panabee for name and URL search. Do a quick Google image search to make sure nothing comes up that looks the same as the logo you want. This will show you what content is already ranking at the top of the search engines that you would want to replicate.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Conductor

AUGUST 26, 2021

Because people take to YouTube for a lot more than just quick bursts of entertainment, video content creation and optimization need to be looked at seriously. With over 20 billion visits a month, YouTube is the second most popular website viewed worldwide. What is YouTube SEO? YouTube SEO Tips.

Lead Scoring 119

Lead Scoring Lead Ranking Youtube SEO 119

Hubspot

AUGUST 23, 2011

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. The truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. Claim your vanity URL.

Linkedin 28

Linkedin Ideal Customer Profiles Buzz Profiling 28

LeadSquared

FEBRUARY 2, 2016

Digital marketing gives us the power that traditional marketing never could, the power of instant search and research. So you have a Facebook page, and a Twitter handle, maybe even a LinkedIn or an Instagram account. Write for people and not for brands or search engines. Research before you begin. Just start analysing.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. Another key setting is the canonical URL field.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Single Grain

DECEMBER 19, 2023

Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Top Features: High-Quality Keywords – Find quality keywords that are easy to rank for along with the search volume.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. 70% of B2B search queries are made on smartphones.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

DECEMBER 30, 2011

Previously, the service started as a blog comment search engine. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write articles for the different types of customers that are relevant for each of your vertical markets 8. Run polls and surveys on your blog 19.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Optinmonster

FEBRUARY 10, 2024

How To Grow Your Blog Make Your Site Easy to Use Speed Up Your Site Create Crave-Worthy Content Build Engagement Optimize Your Content For Search Engines Build Your Subscribers Get Social Media Savvy Get Networking Submit Your Work to Content Curation Sites 1. Don’t forget the search box. A higher ranking in search engines.

Blogger 92

Blogger Long Tail Marketing Opt-out Opt-in 92

Optinmonster

FEBRUARY 26, 2020

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad. TrueView Ads on YouTube.

Marketing Budget 89

Marketing Budget Paid Content PPC Budget Programs 89

Online Marketing Institute

MARCH 21, 2011

Enter your URL here and on the results page, scroll down to the “Download times&# section. Add your phone number to the top of your home page so that people don’t have to search for it when using a smart phone or e-tablet device. Use ONE URL and drive all traffic to it. Check your site speed. Go open your website.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Sprout Social

FEBRUARY 7, 2022

While your 2022 New Year’s resolution probably wasn’t “do a LinkedIn audit,” now is a great time to say “new year, new me” with your company profile. It may be the world’s largest professional network, but LinkedIn is much more than a place to post jobs. According to LinkedIn, complete profiles see a 30% increase in weekly pageviews.

Linkedin 118

Linkedin Brand Identity Branding Paid Search Agency 118

Hubspot

JUNE 23, 2010

Previously the service started as a blog comment search engine. is a free URL shortening service that provides statistics for the links users share online. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

OCTOBER 12, 2010

Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources. Include Your Blog in Traditional Communications - Is your blog URL on your business card? For example, if you create a video, upload it to YouTube and embed that video into a blog article.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Unbounce

MAY 24, 2021

billion searches. Paid search ads. Pay-per-click (PPC) campaigns are among the most common methods to reach new customers actively searching for the topic you’re promoting. Let’s say you’re searching for frameworks and tactics that can help you craft an effective content strategy. Jump to a Way to Drive More Traffic.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

NOVEMBER 27, 2012

That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. Before, you could target with a search term, but now Twitter allows marketers to get more specific.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You can also consider posting behind-the-scenes photos of engineers hard at work on the next product release, or a smiling customer service rep on the phone with a client. link] Unique Baby Gifts Nice article! Great ideas!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many pages are actually getting indexed and included in SERPs by search engines? How many and what type of audio are being published on the corporate site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. In this article, I will discuss what audio SEO is and explain the types of podcast carousels that Google uses. Related Search Podcast Carousel . Let’s begin!

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Valasys

FEBRUARY 17, 2021

Third-party websites allow you to publish articles, videos, graphics, and other content after you have put it on your own website. Search Engine Optimization takes onboard the number of links that point to a website or piece of content. However, the danger is the way search engines might process this content.

Allocation 52

Allocation Content Advertising Mediums Network Marketing 52